{"id":22349,"date":"2025-04-22T11:47:35","date_gmt":"2025-04-22T04:47:35","guid":{"rendered":"https:\/\/dps.media\/ung-dung-mo-hinh-tofu-mofu-bofu-cho-dich-vu-tri-lieu-vai-gay-khi-content-cham-dung-diem-dau\/"},"modified":"2025-04-22T11:47:49","modified_gmt":"2025-04-22T04:47:49","slug":"%e5%ba%94%e7%94%a8tofu-mofu-bofu%e6%a8%a1%e5%9e%8b%e4%b8%ba%e8%82%a9%e9%a2%88%e6%b2%bb%e7%96%97%e6%9c%8d%e5%8a%a1%e6%97%b6%ef%bc%8c%e5%bd%93%e5%86%85%e5%ae%b9%e5%87%86%e7%a1%ae%e5%91%bd%e4%b8%ad","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e5%ba%94%e7%94%a8tofu-mofu-bofu%e6%a8%a1%e5%9e%8b%e4%b8%ba%e8%82%a9%e9%a2%88%e6%b2%bb%e7%96%97%e6%9c%8d%e5%8a%a1%e6%97%b6%ef%bc%8c%e5%bd%93%e5%86%85%e5%ae%b9%e5%87%86%e7%a1%ae%e5%91%bd%e4%b8%ad\/","title":{"rendered":"\u5e94\u7528TOFU \u2013 MOFU \u2013 BOFU\u6a21\u578b\u4e8e\u9888\u80a9\u6cbb\u7597\u670d\u52a1\uff1a\u5f53\u5185\u5bb9\u89e6\u53ca\u75db\u70b9"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> \u5f53\u5ba2\u6237\u5bfb\u627e\u80a9\u9888\u75bc\u75db\u7684\u89e3\u51b3\u65b9\u6848\u65f6\uff0c\u4ed6\u4eec\u4e0d\u4ec5\u9700\u8981\u533b\u5b66\u4fe1\u606f\uff0c\u8fd8\u9700\u8981 <strong>\u53ca\u65f6\u4e14\u60c5\u611f\u5171\u9e23\u7684\u7b54\u6848\u3002<\/strong>.\u2063 V\u1edbi m\u00f4\u2062 h\u00ecnh TOFU \u2013 \u200bMOFU \u2013 BOFU, <strong>content ch\u1ea1m \u0111\u00fang\u2063 \u201c\u0111i\u1ec3m\u2062 \u0111au\u201d kh\u00f4ng \u200dch\u1ec9\u200b v\u1ec1 th\u1ec3 ch\u1ea5t m\u00e0 c\u1ea3 trong h\u00e0nh \u2063tr\u00ecnh ra \u200cquy\u1ebft \u0111\u1ecbnh<\/strong>, gi\u00fap doanh nghi\u1ec7p d\u1ecbch\u200d v\u1ee5 tr\u1ecb li\u1ec7u\u2064 ti\u1ebfp c\u1eadn, nu\u00f4i \u200dd\u01b0\u1ee1ng \u2062v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n. Theo kh\u1ea3o s\u00e1t c\u1ee7a Hubspot, c\u00e1c chi\u1ebfn d\u1ecbch \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh TOFU \u2013 MOFU \u2013 BOFU chu\u1ea9n ch\u1ec9nh\u2062 c\u00f3\u200c t\u1ef7 l\u1ec7\u200c chuy\u1ec3n\u200d \u0111\u1ed5i cao\u200c h\u01a1n \u200b3,5 l\u1ea7n so v\u1edbi n\u1ed9i dung \u0111\u01a1n l\u1ebb.<\/p><p>TOFU\uff08\u6f0f\u6597\u9876\u7aef\uff09\u9636\u6bb5\u662f <strong>\u5e2e\u52a9\u5ba2\u6237\u8bc6\u522b\u95ee\u9898\u5e76\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6<\/strong>.V\u1edbi ch\u1ee9ng \u0111au vai \u200dg\u00e1y \u2013 \u2063n\u01a1i 90%\u200b d\u00e2n v\u0103n ph\u00f2ng \u0111\u1ec1u t\u1eebng tr\u1ea3i qua, n\u1ed9i dung \u1edf TOFU \u2062n\u00ean t\u1eadp trung v\u00e0o <strong>\u6559\u80b2\u3001\u5171\u60c5\u5e76\u5efa\u7acb\u60c5\u611f\u8fde\u63a5<\/strong>: ch\u1eb3ng h\u1ea1n,\u200d m\u1ed9t b\u00e0i blog \u201c5 d\u1ea5u hi\u1ec7u c\u01a1n \u0111au vai g\u00e1y c\u1ee7a\u200d b\u1ea1n kh\u00f4ng\u2064 c\u00f2n l\u00e0 chuy\u1ec7n nh\u1ecf\u201d hay video ng\u1eafn \u201cT\u01b0\u2064 th\u1ebf ng\u1ed3i \u2064g\u00e2y li\u1ec7t\u2063 c\u1ed5 \u00e2m\u200b th\u1ea7m ph\u00e1 h\u1ee7y s\u1ee9c \u200dkh\u1ecfe b\u1ea1n m\u1ed7i ng\u00e0y\u201d.Kh\u00e1ch h\u00e0ng kh\u00f4ng bi\u1ebft h\u1ecd\u2062 c\u1ea7n tr\u1ecb li\u1ec7u, \u200dnh\u01b0ng b\u1ea1n \u200dc\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd <em>\u60f3\u8981\u4e86\u89e3\u66f4\u591a<\/em>.<\/p><p>MOFU\uff08\u6f0f\u6597\u4e2d\u90e8\uff09\u662f\u5ba2\u6237 <strong>\u6b63\u5728\u8003\u8651\u9009\u62e9\u89e3\u51b3\u65b9\u6848\u7684\u65f6\u673a<\/strong>. \u8fd9\u662f\u80a9\u9888\u6cbb\u7597\u54c1\u724c\u9700\u8981\u5c55\u73b0 <strong>\u4e13\u4e1a\u3001\u627f\u8bfa\u548c\u53ef\u9760\u6027\u3002<\/strong>. \u5185\u5bb9\u5305\u62ec\uff1a\u201c3\u6b21\u7597\u7a0b\u5e2e\u52a9\u529e\u516c\u5ba4\u4eba\u7fa4\u6062\u590d\u826f\u597d\u7761\u7720\u7684\u65b9\u6848\u201d\u3001\u771f\u5b9e\u6848\u4f8b\u7814\u7a76\u6216\u5ba2\u6237\u89c1\u8bc1\u662f\u5173\u952e\u57fa\u7840\u3002. <strong>\u8bb2\u8ff0\u6545\u4e8b\u800c\u4e0d\u662f\u5ba3\u4f20\u3002<\/strong>,\u5e76\u5c06\u7597\u7a0b\u3001\u8bbe\u5907\u6216\u6cbb\u7597\u6559\u7ec3\u7684\u5dee\u5f02\u5316\u53d8\u6210\u7ade\u4e89\u4f18\u52bf\u3002BOFU\uff08\u6f0f\u6597\u5e95\u90e8\uff09\u2014\u2014\u51b3\u7b56\u9636\u6bb5\u3002\u5f53\u5ba2\u6237\u5df2\u7ecf\u77e5\u9053\u81ea\u5df1\u9700\u8981\u4ec0\u4e48\u5e76\u5728\u9009\u62e9\u4fe1\u4efb\u7684\u5730\u65b9\u65f6\uff0c\u5185\u5bb9\u9700\u8981\u66f4\u6709\u529b\u5730 <strong>\u8bf4\u670d\u884c\u52a8<\/strong>: 0\u5143\u8bd5\u7528\u4f18\u60e0\u3001\u771f\u5b9e1:1\u63a8\u8350\u89c6\u9891\u3001\u4e09\u6b21\u65e0\u6548\u9000\u6b3e\u627f\u8bfa\u2026\u2026<strong>\u7528\u4fe1\u4efb\u6210\u4ea4<\/strong>, ch\u1ee9 kh\u00f4ng ch\u1ec9 \u200bgi\u00e1 t\u1ed1t.T\u1ea1i DPS.MEDIA, ch\u00fang\u200c t\u00f4i \u2063\u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng nhi\u1ec1u ph\u00f2ng \u2062kh\u00e1m, trung t\u00e2m tr\u1ecb\u2063 li\u1ec7u\u2064 nh\u1ecf\u2062 t\u1ea1i TP.HCM\u200b tri\u1ec3n khai m\u00f4 h\u00ecnh TOFU \u2013 MOFU \u2013 BOFU hi\u1ec7u qu\u1ea3, \u200dgi\u00fap \u2062h\u1ecd t\u0103ng g\u1ea5p \u0111\u00f4i l\u01b0\u1ee3t \u0111\u1eb7t l\u1ecbch \u200dch\u1ec9 sau \u200b2 th\u00e1ng. <strong>\u91cd\u8981\u7684\u4e0d\u5728\u4e8e\u5199\u4ec0\u4e48\uff0c\u800c\u5728\u4e8e\u5199\u5bf9\u65f6\u673a\u3001\u5bf9\u4eba\u3001\u5bf9\u60c5\u611f\u3002<\/strong> \u2013 \u0111\u00f3 l\u00e0 s\u1ee9c m\u1ea1nh th\u1ef1c s\u1ef1 c\u1ee7a Content ch\u1ea1m \u0111\u00fang \u0111i\u1ec3m \u0111au.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/sarahsvegankitchen.com\/wp-content\/uploads\/2024\/08\/Homemade-Tofu-5.jpg\" alt=\"\u7528TOFU\u5185\u5bb9\u5524\u8d77\u80a9\u9888\u75db\u60a3\u8005\u7684\u8ba4\u77e5\uff1a\u4ece\u7b2c\u4e00\u773c\u6293\u4f4f\u6f5c\u5728\u9700\u6c42\" title=\"\"><\/p><h2 id=\"khoi-goi-nhan-thuc-voi-content-tofu-cho-nguoi-dau-vai-gay-nam-bat-nhu-cau-tiem-an-ngay-tu-cai-nhin-dau-tien\">\u7528TOFU\u5185\u5bb9\u5524\u8d77\u80a9\u9888\u75bc\u75db\u8005\u7684\u8ba4\u77e5\uff1a\u4e00\u773c\u6d1e\u5bdf\u6f5c\u5728\u9700\u6c42<\/h2><h3>Ch\u1ea1m \u0111\u1ebfn \u201cn\u1ed7i \u0111au\u201d \u200dch\u01b0a \u0111\u01b0\u1ee3c g\u1ecdi t\u00ean b\u1eb1ng n\u1ed9i\u200b dung TOFU s\u00e1ng\u200d t\u1ea1o<\/h3><p>\u1ede t\u1ea7ng TOFU \u2063(top \u2062of \u200dthe Funnel), m\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n\u200d l\u00e0 t\u1ea1o\u2064 nh\u1eadn di\u1ec7n \u2013 m\u00e0 l\u00e0 l\u00e0m n\u1ed5i b\u1eadt nhu\u2062 c\u1ea7u\u2062 ti\u1ec1m \u200c\u1ea9n \u200bm\u00e0 ch\u00ednh kh\u00e1ch h\u00e0ng c\u0169ng \u2064ch\u01b0a \u00fd th\u1ee9c \u0111\u01b0\u1ee3c. Ng\u01b0\u1eddi \u0111au vai g\u00e1y \u0111\u00f4i khi kh\u00f4ng g\u1ecdi t\u00ean v\u1ea5n \u0111\u1ec1 l\u00e0\u200d \u201c\u0111au \u200cc\u1ed5\u201d, \u201cco c\u1ee9ng vai\u201d, m\u00e0 l\u00e0 s\u1ef1 m\u1ec7t m\u1ecfi, m\u1ea5t ng\u1ee7, m\u1ea5t t\u1eadp trung hay c\u1ea3m\u2064 gi\u00e1c nh\u01b0 c\u01a1 th\u1ec3 \u201ct\u1ee5t \u200dpin\u201d. V\u00ec \u200cth\u1ebf, n\u1ed9i \u2064dung TOFU \u2062\u0111\u00f3ng vai tr\u00f2 m\u1edf kh\u00f3a nh\u1eadn\u200b th\u1ee9c b\u1eb1ng c\u00e1ch:<\/p><ul>\n<li><strong>\u63d0\u51fa\u6fc0\u53d1\u601d\u8003\u7684\u95ee\u9898\uff1a<\/strong> \u200b \u201cB\u1ea1n c\u00f3 bi\u1ebft \u0111au vai g\u00e1y\u2063 \u00e2m \u1ec9 l\u00e0\u2064 nguy\u00ean nh\u00e2n khi\u1ebfn b\u1ea1n kh\u00f4ng th\u1ec3 ng\u1ee7 s\u00e2u?\u201d<\/li>\n<li><strong>\u4f7f\u7528\u6613\u4e8e\u5171\u9e23\u7684\u5bf9\u6bd4\u56fe\u7247\uff1a<\/strong> \u201cM\u1ed7i s\u00e1ng \u2064th\u1ee9c\u2063 d\u1eady v\u1edbi chi\u1ebfc \u2063c\u1ed5 nh\u01b0 \u2018g\u1ec9 s\u00e9t\u2019?\u201d<\/li>\n<li><strong>\u6253\u9020\u5f15\u53d1\u597d\u5947\u7684\u5fae\u65f6\u523b\uff1a<\/strong> \u201c90%\u529e\u516c\u5ba4\u4eba\u7fa4\u7ecf\u5386\u8fc7\u8fd9\u79cd\u75c7\u72b6\u5374\u6ca1\u5bdf\u89c9\uff01\u201d<\/li>\n<\/ul><p>DPS.MEDIA\u5ba2\u6237\u2014\u2014Y.Care\u9888\u80a9\u6cbb\u7597\u4e2d\u5fc3\u5728\u80e1\u5fd7\u660e\u5e02\u7684\u4e00\u4e2a\u771f\u5b9e\u6848\u4f8b\u663e\u793a\uff0c\u6309\u7167\u8fd9\u79cdTOFU\u5185\u5bb9\u65b9\u5411\u5728Facebook\u548cZalo\u5e73\u53f0\u63a8\u5e7f\u540e\uff0c\u4ed6\u4eec\u7684\u4e92\u52a8\u7387\u63d0\u5347\u4e863\u500d\uff0c\u89c6\u9891\u5e73\u5747\u89c2\u770b\u65f6\u957f\u63d0\u5347\u4e8665%\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u6700\u5438\u5f15\u4eba\u768472%\u5185\u5bb9\u5e76\u672a\u76f4\u63a5\u63d0\u53ca\u201c\u6cbb\u7597\u201d\u6216\u201c\u6309\u6469\u201d\uff0c\u800c\u53ea\u662f\u51c6\u786e\u53cd\u6620\u4e86\u60c5\u7eea\u548c\u884c\u4e3a\uff1a\u4f4e\u5934\u5de5\u4f5c\u3001\u9891\u7e41\u67e5\u770b\u624b\u673a\u3001\u5750\u6c99\u53d1\u6253\u76f9\u3002.<\/p><h3>\u8bed\u8a00\u5851\u9020\u884c\u4e3a\uff1a\u4ece\u6a21\u7cca\u8ba4\u77e5\u5230\u597d\u5947\u884c\u52a8<\/h3><p>Theo th\u1ed1ng k\u00ea t\u1eeb \u2064b\u00e1o c\u00e1o \u201cConsumer \u200dInsight 2023\u201d c\u1ee7a \u200cDecision\u2062 Lab,ng\u01b0\u1eddi Vi\u1ec7t \u2062Nam d\u00e0nh trung b\u00ecnh h\u01a1n 6 \u2062gi\u1edd\/ng\u00e0y cho \u2064c\u00e1c\u2064 thi\u1ebft b\u1ecb s\u1ed1\u2063 \u2013 v\u00e0 \u0111au vai g\u00e1y \u2064l\u00e0 tri\u1ec7u ch\u1ee9ng \u0111i k\u00e8m v\u1edbi \u201cl\u1ed1i s\u1ed1ng s\u1ed1 h\u00f3a \u200dcao \u200c\u0111\u1ed9\u201d.Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3,n\u1ed9i \u2062dung TOFU \u200bn\u00ean xo\u00e1y s\u00e2u v\u00e0o vi\u1ec7c <strong>\u201cli\u00ean k\u1ebft\u2062 th\u00f3i quen\u200b h\u00e0ng ng\u00e0y v\u1edbi tri\u1ec7u \u2064ch\u1ee9ng ch\u01b0a\u2064 \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh\u2062 b\u1eb1ng ng\u00f4n \u2064t\u1eeb y khoa\u201d<\/strong>.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u5e38\u89c1\u4e60\u60ef<\/th>\n<th>\u8eab\u4f53\u8868\u73b0<\/th>\n<th>\u5185\u5bb9\u53ef\u80fd\u89e6\u53ca\u7684\u65b9\u5f0f<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u8fde\u7eed\u5de5\u4f5c8\u5c0f\u65f6\/\u5929<\/td>\n<td>\u8116\u5b50\u9178\u75db\uff0c\u773c\u775b\u75b2\u52b3<\/td>\n<td>\u641e\u7b11\u89c6\u9891\u201c\u529e\u516c\u5ba4\u4eba\u7684\u4e00\u5929\uff1a\u810a\u690e\u6d3b\u7740\uff0c\u8170\u6b7b\u4e86\u201d<\/td>\n<\/tr>\n<tr>\n<td>\u7761\u524d\u73a9\u624b\u673a<\/td>\n<td>\u8d77\u5e8a\u65f6\u8116\u5b50\u75bc<\/td>\n<td>Post\u200d d\u1ea1ng checklist: \u201c\u0110i\u1ec1u\u2062 ch\u1ec9nh 5 th\u00f3i quen nh\u1ecf \u0111\u1ec3 ng\u1ee7 kh\u00f4ng \u200c\u0111au\u200c c\u1ed5\u201d<\/td>\n<\/tr>\n<tr>\n<td>\u7f3a\u4e4f\u8fd0\u52a8<\/td>\n<td>\u80a9\u8180\u50f5\u786c\uff0c\u538b\u529b\u5927<\/td>\n<td>\u4fe1\u606f\u56fe\uff1a\u201c\u5468\u521d\u80a9\u8180\u7d27\uff1f\u8fd9\u662f\u610f\u60f3\u4e0d\u5230\u7684\u539f\u56e0\uff01\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u5728DPS.MEDIA\uff0c\u6211\u4eec\u5efa\u8baeTOFU\u5185\u5bb9\u7b56\u7565\u5fc5\u987b\u4f7f\u7528\u751f\u6d3b\u5316\u8bed\u8a00\u2014\u2014\u4e0d\u662f\u533b\u5b66\u672f\u8bed\uff0c\u4e5f\u4e0d\u662f\u9500\u552e\u8bdd\u672f\u3002\u8fd9\u662f\u8ba9\u4e2d\u5c0f\u4f01\u4e1a\u548c\u6cbb\u7597\u54c1\u724c\u80fd\u591f <strong>\u201c\u5148\u5efa\u7acb\u8fde\u63a5\uff0c\u518d\u8bf4\u670d\u201d<\/strong>.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/0\/03\/Japanese_SilkyTofu_%28Kinugoshi_Tofu%29.JPG\/250px-Japanese_SilkyTofu_%28Kinugoshi_Tofu%29.JPG\" alt=\"MOFU\u4e0e\u4ece\u5173\u6ce8\u5230\u8003\u8651\u7684\u65c5\u7a0b\uff1a\u7528\u5185\u5bb9\u57f9\u517b\u5ba2\u6237\u4fe1\u4efb\" title=\"\"><\/p><h2 id=\"mofu-va-hanh-trinh-tu-quan-tam-den-can-nhac-tan-dung-content-de-nuoi-duong-niem-tin-voi-khach-hang\">MOFU\u4e0e\u4ece\u5173\u6ce8\u5230\u8003\u8651\u7684\u65c5\u7a0b\uff1a\u7528\u5185\u5bb9\u57f9\u80b2\u5ba2\u6237\u4fe1\u4efb<\/h2><h3>MOFU\u9636\u6bb5\u7684\u5185\u5bb9\uff1a\u4ece\u8ba4\u77e5\u5230\u4fe1\u4efb\u7684\u6865\u6881<\/h3><p>\u1ede\u2063 giai\u2063 \u0111o\u1ea1n MOFU (Middle \u2062of \u200cthe \u200bFunnel), kh\u00e1ch \u2063h\u00e0ng kh\u00f4ng c\u00f2n \u200bch\u1ec9 \u201cl\u01b0\u1edbt qua\u201d \u2062m\u00e0 \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng \u200dt\u00ecm hi\u1ec3u. \u0110\u1ed1i v\u1edbi d\u1ecbch \u200bv\u1ee5 tr\u1ecb\u200d li\u1ec7u vai g\u00e1y \u2013 m\u1ed9t\u2063 d\u1ecbch v\u1ee5\u2062 li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 \u2062tr\u1ea3i nghi\u1ec7m\u200d c\u00e1 nh\u00e2n \u2013 <strong>\u4fe1\u4efb\u5728\u4ece\u5173\u6ce8\u5230\u8003\u8651\u884c\u4e3a\u7684\u8f6c\u5316\u4e2d\u8d77\u7740\u5173\u952e\u4f5c\u7528<\/strong>.<\/p><p>\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082021\uff09\u7684\u7814\u7a76\uff0cMOFU\u9636\u6bb5\u7684\u5185\u5bb9\u9700\u8981\u521b\u9020 <strong>\u201cemotional resonance \u200bwith \u200brational backup\u201d<\/strong> \u2014\u2014\u60c5\u611f\u5171\u9e23\u7ed3\u5408\u6709\u8bf4\u670d\u529b\u7684\u7406\u7531\u3002\u5728DPS.MEDIA\uff0c\u6211\u4eec\u6253\u9020\u5982\u4e0b\u5185\u5bb9\uff1a<\/p><ul>\n<li><strong>\u6848\u4f8b\u89c6\u9891\uff1a<\/strong> H\u00e0nh tr\u00ecnh\u200c c\u1ee7a\u200c kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf, tr\u01b0\u1edbc \u2013 trong \u2013 sau\u200b tr\u1ecb li\u1ec7u, gi\u00fap t\u1ea1o c\u1ea3m gi\u00e1c \u201ct\u00f4i c\u0169ng \u200dc\u00f3 th\u1ec3 nh\u01b0 \u200bv\u1eady\u201d.<\/li>\n<li><strong>\u6df1\u5ea6\u54a8\u8be2\u535a\u5ba2\uff1a<\/strong> \u5206\u6790\u5bfc\u81f4\u80a9\u9888\u6cbb\u7597\u5931\u8d25\u76845\u4e2a\u5e38\u89c1\u539f\u56e0\u53ca\u670d\u52a1\u5982\u4f55\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\u3002.<\/li>\n<li><strong>\u81ea\u6211\u8bc4\u4f30\u6e05\u5355\uff1a<\/strong> C\u00f4ng c\u1ee5 gi\u00fap kh\u00e1ch h\u00e0ng \u201ct\u1ef1\u2063 soi\u201d v\u1ea5n \u0111\u1ec1 c\u1ee7a m\u00ecnh v\u00e0\u200b nh\u1eadn\u2063 ra \u2063s\u1ef1 c\u1ea5p\u200c thi\u1ebft c\u1ea7n\u2063 tr\u1ecb\u2063 li\u1ec7u.<\/li>\n<\/ul><h3>\u903b\u8f91\u5173\u8054\uff1a\u6570\u636e\u2014\u60c5\u611f\u2014\u4fe1\u4efb<\/h3><p>ch\u00fang t\u00f4i \u00e1p d\u1ee5ng khung framework t\u1eeb cu\u1ed1n \u201cBuilding A StoryBrand\u201d (Donald Miller)\u200d \u0111\u1ec3 ki\u1ec3m so\u00e1t th\u00f4ng \u0111i\u1ec7p \u1edf MOFU, \u200b\u0111\u1eb7t vai kh\u00e1ch h\u00e0ng l\u00e0 \u201cng\u01b0\u1eddi\u2064 h\u00f9ng \u0111ang t\u00ecm gi\u1ea3i ph\u00e1p\u201d, c\u00f2n th\u01b0\u01a1ng hi\u1ec7u\u2064 l\u00e0 \u201cng\u01b0\u1eddi d\u1eabn \u0111\u01b0\u1eddng \u2062\u0111\u00e1ng\u200b tin c\u1eady\u201d. N\u1ed9i dung l\u00fac \u2062n\u00e0y c\u1ea7n ph\u1ea3n \u00e1nh ba m\u1ee5c ti\u00eau:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u5185\u5bb9\u76ee\u6807<\/th>\n<th>\u9002\u5408\u7684\u5185\u5bb9\u7c7b\u578b<\/th>\n<th>\u6218\u7565\u7406\u7531<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6fc0\u53d1\u4fe1\u4efb\u611f<\/td>\n<td>\u771f\u5b9e\u4f53\u9a8c\u89c6\u9891\uff0c\u5e26\u6709\u8bc1\u636e\u7684\u8bc4\u4ef7<\/td>\n<td>Hi\u1ec7u \u1ee9ng social proof & gi\u1ea3m r\u1ee7i \u200dro nh\u1eadn th\u1ee9c<\/td>\n<\/tr>\n<tr>\n<td>\u63d0\u4f9b\u4e13\u4e1a\u6027<\/td>\n<td>\u9888\u80a9\u90e8\u808c\u8089-\u795e\u7ecf\u75bc\u75db\u673a\u5236\u4fe1\u606f\u56fe<\/td>\n<td>\u7528\u89c6\u89c9\u79d1\u5b66\u8bf4\u670d\u7406\u6027<\/td>\n<\/tr>\n<tr>\n<td>\u521b\u9020\u6709\u9009\u62e9\u7684\u4e92\u52a8<\/td>\n<td>Mini quiz\u2062 \u201cB\u1ea1n thu\u1ed9c nh\u00f3m \u0111au vai g\u00e1y n\u00e0o?\u201d<\/td>\n<td>\u63d0\u5347BOFU\u9636\u6bb5\u7684\u7cbe\u51c6\u91cd\u5b9a\u5411<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u6848\u4f8b\u7814\u7a76\uff1a\u4e2a\u6027\u5316\u5185\u5bb9\u5206\u5c42\u2014\u2014\u5316\u89e3\u5ba2\u6237\u72b9\u8c6b\u5fc3\u7406<\/h3><p>DPS.MEDIA\u6700\u8fd1\u4e3a\u2018ZentaCare\u2019\u7406\u7597Spa\u5f00\u5c55\u7684\u4e00\u6b21\u6d3b\u52a8\uff0c\u8bc1\u660e\u4e86MOFU\u5185\u5bb9\u7684\u6709\u6548\u6027\u3002\u6211\u4eec\u6839\u636e <strong>\u5ba2\u6237\u9605\u8bfb\u535a\u5ba2\u884c\u4e3a+\u4e4b\u524d\u4e0b\u8f7d\u6e05\u5355\u7684\u6b21\u6570\u8fdb\u884c\u5206\u7c7b<\/strong>.<\/p><p>\u4e4b\u540e\uff0c\u6bcf\u4e2a\u7528\u6237\u7fa4\u4f53\u90fd\u4f1a\u88ab\u63a8\u9001\u76f8\u5e94\u7684\u5185\u5bb9\u2014\u2014\u4f8b\u5982\uff1a<\/p><ul>\n<li>\u66fe\u6d4f\u89c83\u7bc7\u4ee5\u4e0a\u5173\u4e8e\u529e\u516c\u5ba4\u9888\u90e8\u75bc\u75db\u7684\u6587\u7ae0\u7684\u7528\u6237 \u2192 \u6536\u5230\u653e\u677e\u6307\u5bfc\u7f51\u7edc\u7814\u8ba8\u4f1a\u89c6\u9891\u53ca\u9884\u7ea6\u4f18\u60e0\u3002.<\/li>\n<li>Ng\u01b0\u1eddi t\u1ea3i checklist \u201cT\u1ef1 \u200cki\u1ec3m tra l\u1ec7ch \u0111\u1ed1t s\u1ed1ng c\u1ed5\u201d \u2192 \u0111\u01b0\u1ee3c m\u1eddi inbox fanpage\u2062 \u0111\u1ec3 nh\u1eadn\u200d mini session ch\u1ea9n \u0111o\u00e1n mi\u1ec5n ph\u00ed.<\/li>\n<\/ul><p>\u7ed3\u679c\uff1a <strong>MOFU\u5230BOFU\u7684\u8f6c\u5316\u7387\u63d0\u5347\u4e86421%\u3002<\/strong>, v\u00e0 th\u1eddi gian ch\u1edd t\u1eeb l\u01b0\u1ee3t \u0111\u1ea7u gh\u00e9 page \u0111\u1ebfn khi \u0111\u1eb7t l\u1ecbch gi\u1ea3m \u200dc\u00f2n \u200cch\u01b0a\u2063 \u0111\u1ea7y 4 ng\u00e0y.\u0110\u00f3 l\u00e0 minh\u200b ch\u1ee9ng cho n\u0103ng \u200cl\u1ef1c c\u1ee7a content \u0111\u1ecbnh\u200d h\u01b0\u1edbng \u2013 khi\u2062 n\u00f3 \u0111\u01b0\u1ee3c \u2064\u0111\u1eb7t \u0111\u00fang \u2063\u0111i\u1ec3m \u0111au v\u00e0 gi\u1ea3i \u2062t\u1ecfa n\u1ed7i lo \u200cm\u1ed9t c\u00e1ch th\u1ef1c t\u1ebf & c\u1ea3m x\u00fac nh\u1ea5t.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/sharethespice.com\/wp-content\/uploads\/2022\/05\/Tofu-Featured.jpg\" alt=\"BOFU\u4e0e\u8f6c\u5316\u7684\u827a\u672f\uff1a\u5f53\u5185\u5bb9\u4e0d\u4ec5\u662f\u4fe1\u606f\uff0c\u66f4\u662f\u884c\u52a8\u9080\u8bf7\" title=\"\"><\/p><h2 id=\"bofu-va-nghe-thuat-chuyen-doi-khi-content-khong-chi-la-thong-tin-ma-la-loi-moi-hanh-dong\">BOFU\u4e0e\u8f6c\u5316\u7684\u827a\u672f\uff1a\u5185\u5bb9\u4e0d\u4ec5\u662f\u4fe1\u606f\uff0c\u66f4\u662f\u884c\u52a8\u7684\u9080\u8bf7<\/h2><h3>\u4fe1\u606f\u9677\u9631\u4e0eBOFU\u5f15\u5bfc\u8f6c\u5316\u884c\u4e3a\u7684\u65b9\u6cd5<\/h3><p>Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 \u2062\u201dqua tay\u201d c\u00e1c t\u1ea7ng \u200cTOFU v\u00e0 MOFU, m\u1ecdi th\u1ee9 \u0111\u00e3\u2064 kh\u00f4ng c\u00f2n \u200d\u0111\u01a1n\u2062 thu\u1ea7n l\u00e0 chia s\u1ebb ki\u1ebfn th\u1ee9c n\u1eefa. M\u1ee9c \u0111\u1ed9\u200c nh\u1eadn th\u1ee9c cao h\u01a1n c\u0169ng \u0111\u1ed3ng ngh\u0129a \u2063v\u1edbi vi\u1ec7c k\u1ef3 v\u1ecdng \u2064cao h\u01a1n. \u0110\u00e2y l\u00e0 l\u00fac n\u1ed9i dung BOFU\u200d c\u1ea7n ph\u1ea3i thuy\u1ebft ph\u1ee5c nh\u01b0 m\u1ed9t t\u01b0 v\u1ea5n vi\u00ean chuy\u00ean\u200d nghi\u1ec7p \u2013 kh\u00f4ng ch\u1ec9 cung c\u1ea5p th\u00f4ng tin, m\u00e0 c\u00f2n\u200c \u0111\u01b0a ra l\u1eddi m\u1eddi h\u00e0nh \u0111\u1ed9ng ng\u1eafn g\u1ecdn, s\u00fac t\u00edch nh\u01b0ng \u0111\u1ea7y t\u00ednh th\u00fac\u200c \u0111\u1ea9y.<\/p><p>\u6839\u636eContent Marketing Institute\uff082023\uff09\u7684\u7814\u7a76\uff0c\u4fc3\u4f7f\u5ba2\u6237\u51b3\u5b9a\u8f6c\u5316\u7684\u5173\u952e\u56e0\u7d20\u662f <strong>\u964d\u4f4e\u98ce\u9669<\/strong> \u548c <strong>\u589e\u5f3a\u4fe1\u4efb<\/strong>. \u5bf9\u4e8e\u6b63\u9971\u53d7\u6301\u7eed\u80a9\u9888\u75bc\u75db\u56f0\u6270\u7684\u5ba2\u6237\uff0c\u4ec5\u4ec5\u8bb2\u8ff0\u7597\u7a0b\u7684\u843d\u5730\u9875\u8fd8\u8fdc\u8fdc\u4e0d\u591f\u3002\u4ed6\u4eec\u9700\u8981\u8fd9\u6837\u7684\u5185\u5bb9\uff1a<\/p><ul>\n<li><strong>\u76f4\u63a5\u5bf9\u6bd4<\/strong> \u5404\u7c7b\u6cbb\u7597\u65b9\u6cd5<\/li>\n<li>\u7ed3\u679c\u7edf\u8ba1\uff1a\u201c95%\u5ba2\u6237\u4e09\u6b21\u540e\u51cf\u8f7b\u75bc\u75db\u201d<\/li>\n<li><strong>\u771f\u5b9e\u5ba2\u6237\u89c6\u9891<\/strong> \u6cbb\u7597\u4f53\u9a8c\u53ca\u60c5\u611f\u5206\u4eab<\/li>\n<li>\u7a81\u51fa\u884c\u52a8\u6309\u94ae\uff1a\u201c\u514d\u8d39\u6ce8\u518c\u4f53\u9a8c\u6cbb\u7597\u201d<\/li>\n<\/ul><h3>\u6848\u4f8b\u7814\u7a76\uff1a\u5c06BOFU\u6f0f\u6597\u53d8\u4e3a\u8f6c\u5316\u7387\u63d0\u534730%\u7684\u8df3\u677f<\/h3><p>DPS.MEDIA\u200d t\u1eebng tri\u1ec3n khai chi\u1ebfn d\u1ecbch cho m\u1ed9t trung\u2062 t\u00e2m v\u1eadt l\u00fd tr\u1ecb li\u1ec7u t\u1ea1i TP.HCM. Tr\u01b0\u1edbc khi \u00e1p d\u1ee5ng m\u00f4\u200c h\u00ecnh TOFU \u2013 MOFU \u2013 BOFU, conversion rate trang d\u1ecbch\u200d v\u1ee5 ch\u1ec9 \u0111\u1ea1t 3%. sau khi t\u00e1i\u2063 c\u1ea5u tr\u00fac content BOFU, th\u00eam b\u1ea3ng \u200bso s\u00e1nh li\u1ec7u tr\u00ecnh c\u00f9ng ch\u01b0\u01a1ng tr\u00ecnh free trial online, l\u01b0\u1ee3t \u0111\u0103ng k\u00fd t\u0103ng v\u1ecdt l\u00ean 9,2% ch\u1ec9\u2062 trong 6\u2062 tu\u1ea7n.<\/p><table class=\"wp-block-table is-style-regular\">\n<thead>\n<tr>\n<th>\u6539\u8fdb\u8981\u7d20<\/th>\n<th>\u4f18\u5316\u524d<\/th>\n<th>\u4e4b\u540e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u660e\u786e\u7684\u53f7\u53ec\u6027\u7528\u8bed<\/td>\n<td>\u65e0<\/td>\n<td>\u201c\u514d\u8d39\u4f53\u9a8c\u6cbb\u7597\u2014\u2014\u7acb\u5373\u6ce8\u518c\u201d<\/td>\n<\/tr>\n<tr>\n<td>\u91cf\u5316\u4fe1\u606f<\/td>\n<td>\u901a\u7528\u63cf\u8ff0<\/td>\n<td>\u201c87%\u5728\u4e24\u6b21\u7597\u7a0b\u540e\u611f\u53d7\u5230\u75bc\u75db\u7f13\u89e3\u201d<\/td>\n<\/tr>\n<tr>\n<td>\u793e\u4f1a\u8ba4\u8bc1<\/td>\n<td>\u7f3a\u5931<\/td>\n<td>\u5ba2\u6237\u5206\u4eab\u4f53\u9a8c\u7684\u89c6\u9891<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>BOFU\u9700\u8981\u60c5\u611f\u3001\u903b\u8f91\u4e0e\u5177\u4f53\u5316<\/h3><p>\u5728DPS.MEDIA\u770b\u6765\uff0c\u6f0f\u6597\u5e95\u5c42\u7684\u5185\u5bb9\u4e0d\u4ec5\u9700\u8981\u201c\u4fe1\u606f\u5316\u201d\uff0c\u66f4\u8981\u201c\u884c\u52a8\u5316\u201d\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u6bcf\u4e00\u53e5\u8bdd\u90fd\u8981\u88ab\u8bbe\u8ba1\u6210\u63a8\u52a8\u5ba2\u6237\u505a\u51fa\u51b3\u7b56\u2014\u2014\u6e29\u548c\u5374\u679c\u65ad\u3002\u6211\u4eec\u79f0\u4e4b\u4e3a <strong>\u201c\u60c5\u611f\u903b\u8f91\u201d<\/strong>: \u7406\u6027\uff08\u6570\u636e\u3001\u8bc1\u636e\u3001\u4e13\u5bb6\u5f15\u8a00\uff09\u4e0e\u60c5\u611f\uff08\u75db\u82e6\u3001\u4fe1\u4efb\u3001\u5eb7\u590d\u671f\u671b\uff09\u7684\u7ed3\u5408\u3002. <\/p><p>V\u1edbi d\u1ecbch v\u1ee5 tr\u1ecb \u200dli\u1ec7u vai g\u00e1y, m\u1ed7i khi kh\u00e1ch h\u00e0ng \u0111\u1ecdc CTA \u201cLo\u1ea1i b\u1ecf \u0111au \u2064m\u1ecfi ngay h\u00f4m nay \u200d\u2013 \u0110\u0103ng k\u00fd nh\u1eadn t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed\u201d, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f2n l\u00e0 \u200dth\u00f4ng tin n\u1eefa. \u0110\u00f3 l\u00e0\u2064 m\u1ed9t l\u1eddi nh\u1eafc \u200cnh\u1eb9, nh\u01b0ng \u0111\u00fang\u200c l\u00fac h\u1ecd c\u1ea7n m\u1ed9t\u200b b\u00e0n tay \u0111\u01b0\u1ee3c \u0111\u01b0a\u200d ra. \u200dBOFU, theo c\u00e1ch \u0111\u00f3, \u0111\u00e3 ho\u00e0n th\u00e0nh s\u1ee9 m\u1ec7nh c\u1ee7a \u2064m\u00ecnh.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/www.noracooks.com\/wp-content\/uploads\/2023\/09\/marinated-tofu-1-2.jpg\" alt=\"\u76f4\u51fb\u75db\u70b9\uff0c\u65e0\u8bba\u5b57\u9762\u8fd8\u662f\u6bd4\u55bb\uff1a\u4ece\u771f\u6b63\u7406\u89e3\u8005\u7684\u89c6\u89d2\u6784\u5efa\u5185\u5bb9\" title=\"\"><\/p><h2 id=\"cham-trung-diem-dau-ca-nghia-den-lan-nghia-bong-xay-dung-noi-dung-tu-goc-nhin-cua-nguoi-thuc-su-thau-hieu\">\u76f4\u51fb\u75db\u70b9\uff0c\u65e0\u8bba\u5b57\u9762\u8fd8\u662f\u9690\u55bb\uff1a\u4ece\u771f\u6b63\u7406\u89e3\u8005\u89c6\u89d2\u6784\u5efa\u5185\u5bb9<\/h2><h3>\u0110\u00fang c\u01a1n \u200d\u0111au l\u00e0 tr\u00fang insight: Kh\u00e1ch h\u00e0ng kh\u00f4ng mu\u1ed1n \u201cbi\u1ebft\u201d m\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c\u200b \u201cth\u1ea5u\u201d<\/h3><p>Ng\u01b0\u1eddi b\u1ecb\u2064 \u0111au vai g\u00e1y hi\u1ebfm khi \u2064ngh\u0129 r\u1eb1ng h\u1ecd \u200dc\u1ea7n m\u1ed9t kh\u00f3a\u200c tr\u1ecb li\u1ec7u. H\u1ecd th\u01b0\u1eddng ch\u1ec9 t\u00ecm ki\u1ebfm\u2062 gi\u1ea3i ph\u00e1p\u200c gi\u1ea3m \u0111au nhanh, ho\u1eb7c\u200c t\u1ec7 h\u01a1n\u2026 \u2064m\u1eb7c\u200b k\u1ec7 c\u01a1n \u0111au v\u00ec ngh\u0129 \u201cng\u1ee7 sai\u200c t\u01b0 th\u1ebf\u201d l\u00e0 chuy\u1ec7n \u2063nh\u1ecf. \u0110\u00f3 ch\u00ednh l\u00e0\u200d n\u01a1i t\u01b0 duy \u200dn\u1ed9i dung theo m\u00f4 h\u00ecnh TOFU\u2062 \u2013 MOFU \u2013 BOFU ph\u00e1t huy s\u1ee9c\u200c m\u1ea1nh. Kh\u00f4ng ch\u1ec9\u200d \u0111\u01a1n gi\u1ea3n l\u00e0 vi\u1ebft content theo h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, m\u00e0 l\u00e0 vi\u1ebft v\u1edbi s\u1ef1 \u201cth\u1ea5u c\u1ea3m\u201d \u200c\u0111\u1ebfn\u200d t\u1eebng\u200b t\u1ebf b\u00e0o \u0111au nh\u1ee9c.<\/p><p><strong>DPS.MEDIA<\/strong> \u501f\u9274\u81ea <em>\u201c\u300aBuilding A StoryBrand\u300b\u201d<\/em> Donald Miller\u7684\u7406\u5ff5\uff1a\u522b\u8bf4\u4f60\u6709\u591a\u5389\u5bb3\u2014\u2014\u8981\u8bf4\u4f60\u591a\u61c2\u201c\u75db\u70b9\u201d\u3002\u522b\u63cf\u8ff0\u7a74\u4f4d\u5265\u79bb\u673a\u5236\u2014\u2014\u8981\u8ba9\u5ba2\u6237\u5728\u5185\u5bb9\u4e2d\u770b\u5230\u81ea\u5df1\u3002.<\/p><ul>\n<li><strong>TOFU\uff1a<\/strong> \u201cG\u00e1y c\u1ee9ng, c\u1ed5 m\u1ecfi, s\u00e1ng\u2062 d\u1eady \u2062\u0111au \u0111\u1edbn \u2013 ch\u01b0a ch\u1eafc do g\u1ed1i, c\u00f3 th\u1ec3 l\u00e0 t\u00edn\u200c hi\u1ec7u t\u1eeb \u2063stress t\u00edch t\u1ee5\u201d.<\/li>\n<li><strong>MOFU\uff1a<\/strong> \u201cTr\u1ecb li\u1ec7u vai g\u00e1y kh\u00f4ng \u200bch\u1ec9 l\u00e0 massage \u2013\u2064 \u0111\u00f3 l\u00e0 c\u00e1ch\u2063 b\u1ea1n tr\u1ea3 l\u1ea1i \u2063n\u0103ng l\u01b0\u1ee3ng s\u1ed1ng cho ch\u00ednh m\u00ecnh.\u201d<\/li>\n<li><strong>BOFU\uff1a<\/strong> \u201cChuy\u00ean gia tr\u1ecb li\u1ec7u \u1ee9ng d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Shiatsu \u2062\u0111\u1ea1t chu\u1ea9n Nh\u1eadt B\u1ea3n, quy\u1ec1n \u2062l\u1ee3i 1:1 \u2013 100% ho\u00e0n \u200bti\u1ec1n n\u1ebfu \u200ckh\u00f4ng c\u1ea3i thi\u1ec7n sau\u200c 3\u2063 bu\u1ed5i.\u201d<\/li>\n<\/ul><h3>\u6848\u4f8b\u7814\u7a76\uff1a\u672c\u5730\u7597\u6108\u54c1\u724c60\u5929\u540e\u8f6c\u5316\u7387\u63d0\u534742%<\/h3><p>D\u01b0\u1edbi \u0111\u00e2y \u200dl\u00e0 b\u1ea3ng tri\u1ec3n \u200dkhai content 3 t\u1ea7ng TOFU \u200d-\u200c MOFU \u2013 BOFU cho m\u1ed9t ti\u1ec7m tr\u1ecb li\u1ec7u th\u1ee7 c\u00f4ng t\u1ea1i qu\u1eadn B\u00ecnh Th\u1ea1nh:<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>\u5185\u5bb9\u5c42\u7ea7<\/th>\n<th>\u5f62\u5f0f<\/th>\n<th>\u4e3b\u8981\u4fe1\u606f<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>TOFU<\/strong><\/td>\n<td>\u89c6\u9891\u77ed\u7247 + \u535a\u5ba2<\/td>\n<td>\u201c\u591c\u95f4\u80a9\u9888\u9178\u75db\uff1a\u7761\u59ff\u4e0d\u5f53\u5bfc\u81f4\u5927\u8111\u5c40\u90e8\u7f3a\u8840\u7684\u98ce\u9669\u201d<\/td>\n<\/tr>\n<tr>\n<td><strong>MOFU<\/strong><\/td>\n<td>\u670d\u52a1\u843d\u5730\u9875<\/td>\n<td>\u201cPh\u00e1c \u0111\u1ed3 3 giai \u0111o\u1ea1n tr\u1ecb li\u1ec7u \u0111i\u1ec1u ch\u1ec9nh\u2064 s\u1ed1ng c\u1ed5 \u2013 \u200cKh\u00f4ng d\u00f9ng \u200bthu\u1ed1c\u201d<\/td>\n<\/tr>\n<tr>\n<td><strong>BOFU<\/strong><\/td>\n<td>\u54a8\u8be2\u8868\u5355 + \u7528\u6237\u8bc4\u4ef7\u6a21\u677f<\/td>\n<td>\u201c\u6211\u4ee5\u4e3a\u662f\u810a\u690e\u9000\u5316\u2014\u2014\u7ed3\u679c\u662f\u538b\u529b\u5bfc\u81f4\u808c\u8089\u50f5\u786c\u3002\u4e09\u5468\u540e\u6211\u53c8\u80fd\u7761\u89c9\u4e86\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u6709\u6548\u7684\u4fe1\u606f\u4e0d\u5728\u4e8e\u534e\u4e3d\u7684\u8bcd\u85fb\uff0c\u800c\u5728\u4e8e\u80fd\u529b <strong>\u201c\u51c6\u786e\u8bc6\u522b\u65e0\u529b\u611f\u201d<\/strong> ng\u01b0\u1eddi d\u00f9ng \u0111ang \u200bc\u1ea3m th\u1ea5y.\u2064 Khi\u2062 content d\u00e1m \u0111i \u2063s\u00e2u v\u00e0o n\u1ed7i b\u1ea5t ti\u1ec7n \u2013 t\u1eeb vi\u1ec7c quay c\u1ed5 \u0111au, ng\u1ed3i l\u00e0m\u2062 vi\u1ec7c \u2064ch\u00f3ng\u200d m\u1eb7t cho \u0111\u1ebfn m\u1ea5t t\u1eadp trung v\u00ec nh\u1ee9c \u2064\u0111\u1ea7u \u2013 l\u00fac \u1ea5y b\u1ea1n kh\u00f4ng\u200b c\u00f2n ph\u1ea3i \u201cch\u00e0o \u200dm\u1eddi\u201d, m\u00e0 \u200d\u0111ang \u201c\u0111\u01b0\u1ee3c\u2062 t\u00ecm \u0111\u1ebfn\u201d.\u2064 \u0110\u00f3 l\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a content \u2063ch\u1ea1m\u2063 \u0111\u00fang \u201c\u0111i\u1ec3m \u0111au\u201d.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/hips.hearstapps.com\/hmg-prod\/images\/homemade-tofu-with-soybean-seed-vegan-food-royalty-free-image-1687372677.jpg\" alt=\"\u6309TOFU MOFU BOFU\u6d41\u7a0b\u89c4\u5212\u5185\u5bb9\uff1a\u6253\u9020\u9ad8\u6548\u8f6c\u5316\u6f0f\u6597\u7684\u540c\u6b65\u7b56\u7565\" title=\"\"><\/p><h2 id=\"lap-ke-hoach-noi-dung-theo-chu-trinh-tofu-mofu-bofu-chien-luoc-dong-bo-cho-pheu-chuyen-doi-hieu-qua\">\u6309TOFU MOFU BOFU\u6d41\u7a0b\u89c4\u5212\u5185\u5bb9\uff1a\u9ad8\u6548\u8f6c\u5316\u6f0f\u6597\u7684\u540c\u6b65\u6218\u7565<\/h2><h3>\u7528TOFU\u5185\u5bb9\u6700\u5927\u5316\u8ba4\u77e5\u5ea6\uff1a\u4ece\u8ba4\u77e5\u6fc0\u53d1\u9700\u6c42<\/h3><p>\u9047\u5230\u80a9\u9888\u75bc\u75db\u7684\u4eba\u5f88\u5c11\u610f\u8bc6\u5230\u539f\u56e0\u6e90\u81ea\u751f\u6d3b\u4e60\u60ef\u548c\u5de5\u4f5c\u73af\u5883\u3002\u56e0\u6b64\uff0c\u5728\u6f0f\u6597\u9876\u5c42\uff08TOFU\uff09\uff0c\u6838\u5fc3\u4efb\u52a1\u662f\u5524\u8d77\u8ba4\u77e5\u3002DPS.MEDIA \u66fe\u4e3a\u80e1\u5fd7\u660e\u5e02\u4e00\u5bb6\u6cbb\u7597\u8bca\u6240\u76f4\u63a5\u7b56\u5212\u8fc7\u4e00\u573a\u6d3b\u52a8\uff0c\u4f7f\u7528 TikTok \u548c Reels \u4e0a\u7684\u77ed\u89c6\u9891\u7cfb\u5217\u2014\u2014\u6bcf\u4e2a\u89c6\u9891\u63cf\u8ff0\u4e00\u79cd\u201c\u529e\u516c\u5ba4\u7efc\u5408\u75c7\u201d\uff0c\u5982\u201c\u4f4e\u5934\u770b\u7b14\u8bb0\u672c 8 \u5c0f\u65f6\/\u5929 = \u9888\u690e\u9000\u5316\u201d\u3002.<\/p><p>\u7ed3\u679c\uff1a\u8bc4\u8bba\u54a8\u8be2\u8be6\u60c5\u7684\u6570\u91cf\u6bd4\u884c\u4e1a\u57fa\u51c6\u9ad8\u51fa 220%\u3002. <strong>TOFU \u63a8\u8350\u5185\u5bb9\u5f62\u5f0f\uff1a<\/strong><\/p><ul>\n<li>\u4fe1\u606f\u56fe\uff1a\u9519\u8bef\u5750\u59ff\u5bfc\u81f4\u80a9\u90e8\u808c\u8089\u963b\u585e<\/li>\n<li>\u4e13\u5bb6\u7269\u7406\u6cbb\u7597\u5e08\u8bbf\u8c08\u64ad\u5ba2<\/li>\n<li>\u5728\u7ebf\u201c\u75db\u70b9\u201d\u6d4b\u8bd5\uff08\u4ea4\u4e92\u5f0f\u843d\u5730\u9875\u5f62\u5f0f\u7684 pain locator\uff09<\/li>\n<\/ul><h3>\u5728MOFU\u9636\u6bb5\u5c06\u60c5\u611f\u8f6c\u5316\u4e3a\u884c\u52a8\uff1a\u628a\u63e1\u54a8\u8be2\u65f6\u673a<\/h3><p>\u5728\u6f0f\u6597\u4e2d\u5c42\uff0c\u5f53\u89c2\u4f17\u5df2\u610f\u8bc6\u5230\u201c\u75db\u70b9\u201d\uff0c\u4e0b\u4e00\u6b65\u4efb\u52a1\u662f\u5efa\u7acb\u4fe1\u4efb\u3002 <strong>\u6839\u636e Content Marketing Institute \u7684\u8c03\u67e5\uff0c68% \u5ba2\u6237\u5e0c\u671b\u54c1\u724c\u5e2e\u52a9\u4ed6\u4eec\u627e\u5230\u89e3\u51b3\u65b9\u6848\u2014\u2014\u800c\u4e0d\u4ec5\u4ec5\u662f\u63cf\u8ff0\u95ee\u9898\u3002.<\/strong><\/p><p>\u4ee5\u4e0b\u662f DPS.MEDIA \u66fe\u7ecf\u5e94\u7528\u7684\u5178\u578b\u5185\u5bb9\u77e9\u9635\uff1a<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th><strong>\u683c\u5f0f<\/strong><\/th>\n<th><strong>\u76ee\u6807<\/strong><\/th>\n<th><strong>\u5b9e\u9645\u793a\u4f8b<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5728\u5bb6\u81ea\u6211\u62c9\u4f38\u6559\u5b66\u89c6\u9891<\/td>\n<td>\u4fdd\u6301\u4e92\u52a8\uff0c\u8425\u9020\u201c\u81ea\u5df1\u80fd\u89e3\u51b3\u201d\u7684\u611f\u89c9\u201d<\/td>\n<td>Chu\u1ed7i\u200b \u201c5 ph\u00fat m\u1ed7i s\u00e1ng\u201d: h\u01a1n \u206425.000 views sau \u200d10 ng\u00e0y<\/td>\n<\/tr>\n<tr>\n<td>PDF\u6e05\u5355\u300a7\u4e2a\u9700\u8981\u53bb\u6cbb\u7597\u7684\u8ff9\u8c61\u300b\u201c<\/td>\n<td>\u8ba9\u89c2\u4f17\u81ea\u6211\u8bc4\u4f30\u5e76\u51b3\u5b9a\u662f\u5426\u5c31\u8bca<\/td>\n<td>\u901a\u8fc7\u90ae\u4ef6\u5217\u8868\u4e0b\u8f7d\u8d44\u6599\u7684CTR\u8fbe191%<\/td>\n<\/tr>\n<tr>\n<td>\u771f\u5b9e\u75c5\u4f8b\uff08\u6848\u4f8b\u7814\u7a76\uff09<\/td>\n<td>\u5efa\u7acb\u60c5\u611f\u8054\u7cfb\u548c\u771f\u5b9e\u6027<\/td>\n<td>Mai\u5973\u58eb\u2014\u2014IT\u5458\u5de5\uff0c6\u6b21\u6cbb\u7597\u540e\u6062\u590d<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>BOFU\uff1a\u7528\u5b9a\u4ef7\u6a21\u578b\u548c\u8bd5\u7528\u4f53\u9a8c\u6253\u9020\u201c\u5173\u952e\u4e00\u51fb\u201d<\/h3><p>\u636eHubSpot\uff0c\u8f6c\u5316\u7387\u6700\u9ad8\u6765\u81ea\u4e2a\u6027\u5316\u5185\u5bb9\u7ed3\u5408\u8bd5\u7528\u4f18\u60e0\u3002\u5bf9\u4e8e\u80a9\u9888\u75bc\u75db\u6cbb\u7597\u5ba2\u6237\uff0c\u4f53\u9a8c\u81f3\u5173\u91cd\u8981\u3002DPS.MEDIA\u5efa\u8bae\u5982\u4e0bBOFU\u5185\u5bb9\uff1a<\/p><ul>\n<li><strong>\u9996\u4e2a\u6cbb\u7597\u5957\u9910\u4ec5149,000\u8d8a\u5357\u76fe<\/strong> \u2013 \u4ec5\u9650\u524d50\u540d\u901a\u8fc7\u843d\u5730\u9875\u65e9\u9e1f\u6ce8\u518c<\/li>\n<li>\u771f\u5b9e\u5ba2\u6237\u89c1\u8bc1\u89c6\u9891\uff1a\u7279\u5199\u6309\u6469\u3001\u8868\u60c5\u3001\u771f\u5b9e\u611f\u53d7\u5206\u4eab<\/li>\n<li>\u900f\u660e\u5bf9\u6bd4\u6cbb\u7597\u4e0e\u957f\u671f\u670d\u836f\u7684\u8d39\u7528\u8868\u2014\u2014\u5e2e\u52a9\u5ba2\u6237\u6e05\u695a\u770b\u5230\u5065\u5eb7\u6295\u8d44\u56de\u62a5<\/li>\n<\/ul><p>\u5404\u5c42\u5185\u5bb9\u7684\u540c\u6b65\u4e0d\u4ec5\u6253\u9020\u987a\u7545\u7684\u8f6c\u5316\u6f0f\u6597\uff0c\u8fd8\u8ba9\u5ba2\u6237\u201c\u8f7b\u677e\u201d\u8fc8\u5411\u6700\u7ec8\u884c\u52a8\u2014\u2014\u7acb\u5373\u9884\u7ea6\u6cbb\u7597\u3002\u8fd9\u4e5f\u662fDPS.MEDIA\u7684\u65b9\u5f0f\uff1a\u4e0d\u5356\u65b9\u6848\uff0c\u800c\u662f\u5f15\u5bfc\u6bcf\u4e00\u6b21\u75bc\u75db\u7684\u6551\u8d4e\u4e4b\u65c5\u3002.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/www.chopstickchronicles.com\/wp-content\/uploads\/2024\/01\/tofu-featured-2-2.jpg\" alt=\"\u6848\u4f8b\u7814\u7a76\u4e0e\u5ba2\u6237\u89c1\u8bc1\u5728BOFU\u9636\u6bb5\u7684\u529b\u91cf\uff1a\u5c06\u4f53\u9a8c\u8f6c\u5316\u4e3a\u884c\u52a8\u8bc1\u636e\" title=\"\"><\/p><h2 id=\"suc-manh-cua-case-study-va-testimonial-o-giai-doan-bofu-bien-trai-nghiem-thanh-bang-chung-hanh-dong\">BOFU\u9636\u6bb5\u6848\u4f8b\u7814\u7a76\u4e0e\u5ba2\u6237\u89c1\u8bc1\u7684\u529b\u91cf\uff1a\u5c06\u4f53\u9a8c\u8f6c\u5316\u4e3a\u884c\u52a8\u8bc1\u636e<\/h2><h3>\u5c06\u5ba2\u6237\u4fe1\u4efb\u8f6c\u5316\u4e3a\u9ad8\u6548\u6210\u4ea4\u5de5\u5177<\/h3><p>\u5f53\u5ba2\u6237\u5df2\u8fdb\u5165 <strong>BOFU\uff08\u8f6c\u5316\u6f0f\u6597\u5e95\u90e8\uff09<\/strong>, \uff0c\u4ed6\u4eec\u4e0d\u518d\u53ea\u5173\u6ce8\u4e00\u822c\u4fe1\u606f\uff0c\u800c\u662f\u5728\u8ba4\u771f\u8003\u8651\u89e3\u51b3\u65b9\u6848\u3002\u6b64\u65f6 <strong>testimonial\uff08\u63a8\u8350\u8bcd\uff09<\/strong> \u548c <strong>case study\uff08\u6848\u4f8b\u7814\u7a76\uff09<\/strong> \u6210\u4e3a\u62c6\u9664\u6700\u540e\u4e00\u9053\u969c\u788d\u2014\u2014\u4fe1\u4efb\u7684\u201c\u5173\u952e\u6b66\u5668\u201d\u3002.<\/p><p>\u6839\u636e\u5c3c\u5c14\u68ee\uff082021\uff09\u7684\u7814\u7a76\uff0c92%\u7684\u6d88\u8d39\u8005\u66f4\u76f8\u4fe1\u4ed6\u4eba\u7684\u8bc4\u4ef7\u800c\u975e\u54c1\u724c\u672c\u8eab\u3002\u56e0\u6b64\uff0c\u5728DPS.MEDIA\uff0c\u6211\u4eec\u59cb\u7ec8\u4f18\u5148\u5c06\u771f\u5b9e\u7684\u6848\u4f8b\u7814\u7a76\u548c\u5ba2\u6237\u63a8\u8350\u8bcd\u878d\u5165BOFU\u5185\u5bb9\u8425\u9500\u6d3b\u52a8\u2014\u2014\u5c24\u5176\u662f\u5bf9\u4e8e\u50cf <strong>\u80a9\u9888\u6cbb\u7597<\/strong> \u8fd9\u7c7b\u9ad8\u5ea6\u4f9d\u8d56\u4e2a\u4eba\u4f53\u9a8c\u7684\u670d\u52a1\u884c\u4e1a\u3002.<\/p><h3>\u5b9e\u9645\u6848\u4f8b\uff1a\u4e3a\u6cbb\u7597\u5ba4\u90e8\u7f72BOFU\u5185\u5bb9\u3002.<\/h3><p>\u4e3aV\u6cbb\u7597\u5ba4\u5ba2\u6237\u6253\u9020\u7684BOFU\u6d3b\u52a8\uff0c\u901a\u8fc7\u63d0\u4f9b\u957f\u671f\u80a9\u9888\u75bc\u75db\u60a3\u8005\u7684\u771f\u5b9e\u6545\u4e8b\u2014\u2014\u4ed6\u4eec\u66fe\u82b1\u8d39\u5927\u91cf\u91d1\u94b1\u6cbb\u7597\u5374\u65e0\u6548\uff0c\u76f4\u5230\u9047\u5230\u8fd9\u91cc\u7684\u6b63\u786e\u7597\u6cd5\u2014\u2014\u5438\u5f15\u4e8630%\u7684\u8f6c\u5316\u5ba2\u6237\u3002DPS.MEDIA\u5bf9testimonial\u89c6\u9891\u548ccase study\u6587\u7ae0\u683c\u5f0f\u8fdb\u884c\u4e86\u7f16\u8f91\u548c\u4f18\u5316\uff0c\u7528\u4e8e\u6210\u4ea4\u843d\u5730\u9875\uff0c\u5c06\u9875\u9762\u8f6c\u5316\u7387\u4ece8%\u63d0\u5347\u523021%\u3002.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u5185\u5bb9\u5f62\u5f0f<\/th>\n<th>\u5728BOFU\u9636\u6bb5\u7684\u4f5c\u7528<\/th>\n<th>\u5b9e\u9645\u6548\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>90\u79d2testimonial\u89c6\u9891<\/strong><\/td>\n<td>\u6fc0\u53d1\u60c5\u611f\uff0c\u51cf\u5c11\u7591\u8651<\/td>\n<td>+18%\u7597\u7a0b\u6ce8\u518c\u91cf<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5e7b\u706f\u7247\u5f62\u5f0f\u7684case study<\/strong><\/td>\n<td>\u7a81\u51fa\u6cbb\u7597\u6210\u679c<\/td>\n<td>+25%\u9875\u9762\u505c\u7559\u65f6\u95f4<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5ba2\u6237\u65c5\u7a0b\u4fe1\u606f\u56fe<\/strong><\/td>\n<td>\u76f4\u89c2\u5c55\u793a\u771f\u5b9e\u4f53\u9a8c<\/td>\n<td>+12%\u5185\u5bb9\u4e92\u52a8<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Y\u1ebfu \u2063t\u1ed1 t\u1ea1o n\u00ean testimonial & case study chuy\u1ec3n \u0111\u1ed5i cao<\/h3><p>\u6211\u4eec\u7684\u5b9e\u65bd\u7ecf\u9a8c\u603b\u7ed3\u51fa\uff0c\u8981\u8ba9\u8fd9\u4e9b\u5185\u5bb9\u5728BOFU\u9636\u6bb5\u9ad8\u6548\u53d1\u6325\u4f5c\u7528\uff0c\u9700\u786e\u4fdd\u4e09\u5927\u8981\u7d20\uff1a<\/p><ul>\n<li><strong>\u9009\u62e9\u6b63\u786e\u7684\u89d2\u8272<\/strong>\uff1a\u8bb2\u8ff0\u8005\u9700\u8981\u4ee3\u8868\u76ee\u6807\u5ba2\u6237\u753b\u50cf\u3002.<\/li>\n<li><strong>\u6e05\u6670\u5448\u73b0\u53d8\u5316<\/strong>\uff1a\u4f7f\u7528\u670d\u52a1\u524d \u2013 \u4f7f\u7528\u4e2d \u2013 \u4f7f\u7528\u540e\u3002.<\/li>\n<li><strong>\u5185\u5bb9\u683c\u5f0f\u8981\u5408\u9002<\/strong>\uff1a\u77ed\u89c6\u9891\u3001\u5e7b\u706f\u7247\u6545\u4e8b\u6216\u6709\u8da3\u7684\u4fe1\u606f\u56fe\u3002.<\/li>\n<\/ul><p>\u00c1p d\u1ee5ng m\u00f4 h\u00ecnh TOFU \u2013 MOFU \u2013 BOFU kh\u00f4ng ch\u1ec9 l\u00e0 l\u00fd thuy\u1ebft s\u00e1o r\u1ed7ng n\u1ebfu chi\u1ebfn l\u01b0\u1ee3c \u2064content kh\u00f4ng t\u1eadn d\u1ee5ng\u200b s\u1ef1 thuy\u1ebft ph\u1ee5c t\u1eeb tr\u1ea3i nghi\u1ec7m th\u1eadt.\u2063 V\u1edbi\u2063 l\u0129nh \u200cv\u1ef1c nh\u1ea1y c\u1ea3m\u200b v\u1ec1 ni\u1ec1m tin nh\u01b0\u2064 tr\u1ecb li\u1ec7u vai g\u00e1y, DPS.MEDIA tin r\u1eb1ng: <em>\u4e00\u4e2a\u4eba\u7684\u65c5\u7a0b\u2014\u2014\u53ef\u4ee5\u4e3a\u6570\u767e\u4eba\u6307\u5f15\u4fe1\u5fc3\u4e0e\u51b3\u7b56\u4e4b\u8def\u3002.<\/em><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/healthfulblondie.com\/wp-content\/uploads\/2024\/06\/super-crispy-tofu-recipe.jpg\" alt=\"\u7406\u89e3\u80a9\u9888\u75db\u60a3\u8005\uff0c\u5199\u51fa\u771f\u6b63\u6d1e\u5bdf\u7684\u5185\u5bb9\uff1a\u6570\u636e\u3001\u5171\u60c5\u4e0e\u6545\u4e8b\u8bb2\u8ff0\u7684\u7ed3\u5408\" title=\"\"><\/p><h2 id=\"hieu-nguoi-dau-vai-gay-de-viet-content-dung-insight-phoi-hop-giua-data-empathy-va-storytelling\">\u4e86\u89e3\u80a9\u9888\u75bc\u75db\u8005\u4ee5\u5199\u51fa\u7b26\u5408\u6d1e\u5bdf\u7684\u5185\u5bb9\uff1a\u7ed3\u5408\u6570\u636e\u3001\u540c\u7406\u5fc3\u4e0e\u6545\u4e8b\u8bb2\u8ff0<\/h2><h3>\u5f53\u5ba2\u6237\u7684\u6d1e\u5bdf\u4e0d\u5728\u4e8e\u75bc\u75db\u672c\u8eab\uff0c\u800c\u5728\u4e8e\u80cc\u540e\u7684\u62c5\u5fe7<\/h3><p>\u80a9\u9888\u75db\u4e0d\u4ec5\u4ec5\u662f\u8eab\u4f53\u4e0a\u7684\u611f\u89c9\u2014\u2014\u80cc\u540e\u662f\u56e0\u7761\u7720\u4e0d\u5b89\u3001\u5de5\u4f5c\u6548\u7387\u4e0b\u964d\u6216\u4f9d\u8d56\u6b62\u75db\u836f\u7684\u56f0\u6270\u3002\u6839\u636e\u80e1\u5fd7\u660e\u5e02\u533b\u836f\u5927\u5b66\uff082022\u5e74\uff09\u7684\u8c03\u67e5\uff0c30-45\u5c81\u4eba\u7fa4\u4e2d\u670968%\u51fa\u73b0\u80a9\u9888\u76f8\u5173\u75c7\u72b6\uff0c\u5176\u4e2d74%\u8868\u793a\u6700\u53ef\u6015\u7684\u662f\u201c\u75c5\u4e0d\u4e25\u91cd\u201d\uff0c\u4f46\u5374\u6bcf\u5929\u6084\u7136\u5f71\u54cd\u751f\u6d3b\u8d28\u91cf\u3002.<\/p><p>\u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac doanh nghi\u1ec7p tr\u1ecb li\u1ec7u\u200b c\u1ea7n v\u01b0\u1ee3t kh\u1ecfi vi\u1ec7c m\u00f4 t\u1ea3 d\u1ecbch \u200cv\u1ee5 th\u00f4ng th\u01b0\u1eddng \u0111\u1ec3 \u200bth\u1ef1c s\u1ef1 \u201cvi\u1ebft theo n\u1ed7i\u2062 \u0111au ng\u01b0\u1eddi\u2063 d\u00f9ng\u201d.T\u1ea1i DPS.MEDIA, \u200dch\u00fang t\u00f4i\u200b t\u00edch\u200b h\u1ee3p ph\u01b0\u01a1ng ph\u00e1p hi\u1ec3n th\u1ecb insight b\u1eb1ng\u200b storytelling c\u00f3 d\u1eabn ch\u1ee9ng s\u00e2u s\u1eafc t\u1eeb h\u00e0nh vi th\u1ef1c t\u1ebf theo\u200c t\u1eebng giai \u0111o\u1ea1n TOFU-MOFU-BOFU \u2014 v\u00ed d\u1ee5:<\/p><ul>\n<li><strong>TOFU \u2013 \u63d0\u5347\u8ba4\u77e5\uff1a<\/strong> \u4e00\u6bb5\u5173\u4e8eDung\u5973\u58eb\u7684\u77ed\u89c6\u9891\u2014\u2014\u529e\u516c\u5ba4\u804c\u5458\u7ecf\u5e38\u56e0\u9888\u90e8\u75bc\u75db\u5bfc\u81f4\u7535\u8111\u64cd\u4f5c\u53d8\u6162\uff0c\u914d\u4ee5\u65c1\u767d\uff1a\u201c\u4f60\u77e5\u9053\u5417\uff0c\u6bcf\u4e00\u6b21\u65e9\u6668\u7684\u80a9\u9888\u75db\u4f1a\u8ba9\u5de5\u4f5c\u6548\u7387\u51cf\u5c1123\u5206\u949f\uff1f\u201d<\/li>\n<li><strong>MOFU \u2013 \u5f15\u5bfc\u89e3\u51b3\u65b9\u6848\uff1a<\/strong> \u535a\u5ba2\u6587\u7ae0\uff1a\u201c\u9519\u8bef\u5750\u59ff\u6bcf\u5929\u5982\u4f55\u6bc1\u6389\u4f60\u7684\u8116\u5b50\uff1f\u201d \u8f7b\u67d4\u63d2\u5165CTA\uff0c\u9080\u8bf7\u4e0b\u8f7d\u5173\u4e8e\u7ea0\u6b63\u5750\u59ff\u7684\u7535\u5b50\u4e66+\u7269\u7406\u6cbb\u7597\u533b\u751f\u7684\u8bc1\u636e\u3002.<\/li>\n<li><strong>BOFU \u2013 \u884c\u4e3a\u8f6c\u5316\uff1a<\/strong> Th\u00e0nh\u5148\u751f\u7684\u771f\u5b9e\u6545\u4e8b\u2014\u2014\u7ecf\u8fc73\u6b21\u6807\u51c6\u751f\u7269\u529b\u5b66\u6cbb\u7597\uff0c\u5df2\u6212\u6389\u6b62\u75db\u836f\u5e76\u7761\u5f97\u66f4\u9999\u3002\u77ed\u89c6\u9891\u4ee5\u201c\u6211\u4e0d\u4ec5\u4e0d\u518d\u75bc\u75db\u2014\u2014\u6211\u91cd\u65b0\u62e5\u6709\u4e86\u597d\u7761\u7720\u201d\u4e3a\u4e3b\u7ebf\u8bb2\u8ff0\u4f53\u9a8c\u3002\u201d<\/li>\n<\/ul><h3>\u6570\u636e\u3001\u540c\u7406\u5fc3\u4e0e\u6545\u4e8b\u8bb2\u8ff0\u7684\u7ed3\u5408\uff1a\u4e0d\u53ef\u9519\u8fc7\u7684\u9ec4\u91d1\u4e09\u91cd\u594f<\/h3><p>\u4e3a\u4e86\u8ba9\u5185\u5bb9\u6709\u6548\uff0c\u4ec5\u6709\u540c\u7406\u5fc3\u8fd8\u4e0d\u591f\u2014\u2014\u8fd8\u9700\u8981\u201c\u7528\u6570\u636e\u8861\u91cf\u201d\u5e76\u201c\u7528\u6709\u60c5\u611f\u7684\u8bed\u8a00\u8bb2\u8ff0\u201d\u3002DPS.MEDIA\u5df2\u5e94\u7528\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\uff082021\uff09\u5173\u4e8e\u5185\u5bb9\u540c\u7406\u5fc3\u5faa\u73af\u7684\u539f\u5219\u2014\u2014\u5176\u4e2d\u7528\u6237\u60c5\u611f\u53cd\u9988\u5fc5\u987b\u5e26\u6765\u5177\u4f53\u884c\u4e3a\u6570\u636e\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u865a\u62df\u4e92\u52a8\u91cf\u3002.<\/p><p>\u4e00\u4e2a\u5178\u578b\u4f8b\u5b50\uff1a\u5728\u4e00\u6b21\u9888\u80a9\u6cbb\u7597\u6d3b\u52a8\u4e2d\uff0c\u8ffd\u8e2a\u70ed\u529b\u56fe\u540e\u6211\u4eec\u53d1\u73b0\uff0c\u5927\u591a\u6570\u8bfb\u8005\u505c\u7559\u5728\u88ab\u538b\u8feb\u7684\u9888\u90e8MRI\u56fe\u7247\u4e0a\u5374\u6ca1\u6709\u70b9\u51fb\u6ce8\u518c\u6309\u94ae\u3002\u5f53\u5185\u5bb9\u6362\u6210\u201c\u6cbb\u7597\u524d\u540e\u60a3\u8005\u4e09\u79cd\u9762\u90e8\u8868\u60c5\u5bf9\u6bd4\u56fe\u201d\u65f6\uff0c\u8f6c\u5316\u7387\u63d0\u5347\u4e8637%\u2014\u2014\u8bf4\u660e\u540c\u7406\u5fc3\u6709\u65f6\u5e76\u975e\u6765\u81ea\u75db\u82e6\uff0c\u800c\u662f\u6765\u81ea\u770b\u5230\u660e\u663e\u6539\u53d8\u7684\u5e0c\u671b\u3002.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>\u9636\u6bb5<\/th>\n<th>\u5178\u578b\u6d1e\u5bdf<\/th>\n<th>\u5408\u9002\u7684\u5185\u5bb9\u7c7b\u578b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>TOFU<\/td>\n<td>\u5bb3\u6015\u8f7b\u5fae\u75be\u75c5\u6301\u7eed\u5f71\u54cd\u751f\u6d3b<\/td>\n<td>\u5e7d\u9ed8\u89c6\u9891\uff0c\u8f7b\u677e\u8b66\u793a\u4fe1\u606f\u56fe<\/td>\n<\/tr>\n<tr>\n<td>MOFU<\/td>\n<td>\u60f3\u5c1d\u8bd5\u89e3\u51b3\u65b9\u6848\u4f46\u62c5\u5fc3\u6d6a\u8d39\u65f6\u95f4<\/td>\n<td>\u5c45\u5bb6\u953b\u70bc\u6e05\u5355\uff0c\u81ea\u8bc4\u75bc\u75db\u7a0b\u5ea6\u7684\u7f51\u9875\u5de5\u5177<\/td>\n<\/tr>\n<tr>\n<td>BOFU<\/td>\n<td>T\u00ecm ki\u1ebfm \u200dn\u01a1i uy \u2064t\u00edn, c\u00f3 cam k\u1ebft\u200b & \u0111i\u1ec1u tr\u1ecb\u2063 b\u00e0i \u200db\u1ea3n<\/td>\n<td>\u5eb7\u590d\u6848\u4f8b\u7814\u7a76\uff0c\u6807\u51c6\u533b\u5b66\u65b9\u6848<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a content trong \u0111i\u1ec1u tr\u1ecb \u0111au vai g\u00e1y kh\u00f4ng n\u1eb1m\u2064 \u1edf vi\u1ec7c mi\u00eau \u2062t\u1ea3 tri\u1ec7u ch\u1ee9ng, m\u00e0 l\u00e0 ph\u1ea3n \u00e1nh \u0111\u00fang \u200c\u201dn\u1ed7i s\u1ee3 b\u1ecb l\u01b0\u1edbt qua\u201d trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng \u2013 r\u1ed3i \u2063kh\u00e9o l\u00e9o l\u00e1i h\u1ecd\u2063 \u0111\u1ebfn gi\u1ea3i ph\u00e1p \u200bb\u1eb1ng c\u00e2u chuy\u1ec7n c\u00f3 \u200cth\u1eadt\u200d v\u00e0 logic \u2063d\u1eef li\u1ec7u \u2063r\u00f5 r\u00e0ng.\u200b <\/p><h2 id=\"outro\">\u4e3a\u4e0b\u4e00\u9636\u6bb5\u7684\u65c5\u7a0b\u505a\u597d\u51c6\u5907<\/h2><p>\u5c06TOFU\u2013MOFU\u2013BOFU\u6a21\u578b\u5e94\u7528\u4e8e\u80a9\u9888\u6cbb\u7597\u670d\u52a1\u7684\u5185\u5bb9\u7b56\u7565\uff0c\u4e0d\u4ec5\u5e2e\u52a9\u4f01\u4e1a\u89e6\u53ca\u5ba2\u6237\u7684\u201c\u75db\u70b9\u201d\uff0c\u8fd8\u521b\u9020\u51fa\u4e2a\u6027\u5316\u3001\u5408\u7406\u4e14\u6709\u8bf4\u670d\u529b\u7684\u4f53\u9a8c\u65c5\u7a0b\u3002\u6bcf\u4e2a\u8425\u9500\u6f0f\u6597\u9636\u6bb5\uff0c\u53ea\u8981\u5efa\u7acb\u5728\u5bf9\u5ba2\u6237\u5fc3\u7406\u548c\u5b9e\u9645\u9700\u6c42\u7684\u6df1\u523b\u7406\u89e3\u4e0a\uff0c, <a href=\"https:\/\/dps.media\/zh\/\" 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