{"id":20039,"date":"2025-01-16T14:28:43","date_gmt":"2025-01-16T07:28:43","guid":{"rendered":"https:\/\/dps.media\/?p=20039"},"modified":"2025-01-16T14:57:12","modified_gmt":"2025-01-16T07:57:12","slug":"%e8%b6%8a%e5%8d%97%e8%91%97%e5%90%8d%e7%be%8e%e9%a3%9f%e5%8d%9a%e4%b8%bb","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e8%b6%8a%e5%8d%97%e8%91%97%e5%90%8d%e7%be%8e%e9%a3%9f%e5%8d%9a%e4%b8%bb\/","title":{"rendered":"\u8d8a\u5357\u5341\u5927\u77e5\u540d\u7f8e\u98dfKOL"},"content":{"rendered":"

Trong th\u1ecb tr\u01b0\u1eddng F&B ng\u00e0y c\u00e0ng c\u1ea1nh tranh, vi\u1ec7c n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 shop kinh doanh. \u0110\u1ec3 v\u01b0\u1ee3t qua \u0111i\u1ec1u n\u00e0y, vi\u1ec7c t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c KOL \u1ea9m th\u1ef1c, KOL review \u0111\u1ed3 \u0103n, hay KOL food reviews \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng. Nh\u1eefng food reviewer n\u00e0y, th\u00f4ng qua nh\u1eefng b\u00e0i , video \u0111\u00e1nh gi\u00e1 qu\u00e1n \u0103n ch\u00e2n th\u1ef1c v\u00e0 h\u1ea5p d\u1eabn, s\u1ebd gi\u00fap qu\u00e1n \u0103n c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/em><\/p>

\u7f8e\u98dfKOL\u662f\u8c01\uff1f<\/h2>

\u7f8e\u98dfKOL\uff08\u7f8e\u98df\u9886\u57df\u7684\u5173\u952e\u610f\u89c1\u9886\u8896\uff09\u662f\u5728\u996e\u98df\u548c\u7f8e\u98df\u9886\u57df\u5177\u6709\u5de8\u5927\u5f71\u54cd\u529b\u7684\u4eba\u3002\u4ed6\u4eec\u901a\u5e38\u662f\u53a8\u5e08\u3001\u535a\u4e3b\u3001\u89c6\u9891\u535a\u4e3b\u3001\u7f8e\u98df\u8bc4\u8bba\u5bb6\u6216\u70ed\u7231\u70f9\u996a\u548c\u63a2\u7d22\u65b0\u83dc\u80b4\u7684\u4eba\u3002\u51ed\u501f\u6df1\u539a\u7684\u77e5\u8bc6\u548c\u771f\u5b9e\u5206\u4eab\u4f53\u9a8c\u7684\u80fd\u529b\uff0c\u7f8e\u98dfKOL\u5728Facebook\u3001, Instagram<\/a>, YouTube\u548cTikTok\u7b49\u793e\u4ea4\u5e73\u53f0\u4e0a\u5438\u5f15\u4e86\u5927\u91cf\u7c89\u4e1d\u3002.<\/p>

\u4ed6\u4eec\u4e0d\u4ec5\u4ecb\u7ecd\u7f8e\u5473\u4f73\u80b4\u3001\u8457\u540d\u9910\u5385\uff0c\u8fd8\u5bf9\u53e3\u5473\u3001\u670d\u52a1\u8d28\u91cf\u548c\u7528\u9910\u73af\u5883\u8fdb\u884c\u8be6\u7ec6\u8bc4\u4ef7\u3002\u7279\u522b\u662f\uff0c\u7f8e\u98dfKOL\u5e38\u4e0e\u9910\u5385\u54c1\u724c\u6216\u98df\u54c1\u4ea7\u54c1\u5408\u4f5c\uff0c\u901a\u8fc7\u521b\u610f\u548c\u5438\u5f15\u4eba\u7684\u5185\u5bb9\u63a8\u5e7f\u4ea7\u54c1\u5e76\u4e3a\u6d88\u8d39\u8005\u5efa\u7acb\u4fe1\u4efb\u3002.<\/p>

\n
\"\u7f8e\u98dfKOL\u662f\u7f8e\u98df\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u6709\u6548\u6865\u6881\"
\u7f8e\u98dfKOL\u662f\u7f8e\u98df\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u6709\u6548\u6865\u6881<\/figcaption><\/figure>\n<\/div>

\u7f8e\u98dfKOL\u7684\u91cd\u8981\u6027<\/h2>

\u7f8e\u98dfKOL\u5728\u63a8\u5e7f\u548c\u53d1\u5c55\u7f8e\u98df\u65c5\u6e38\u4e1a\u4e2d\u626e\u6f14\u7740\u91cd\u8981\u89d2\u8272\uff0c\u51ed\u501f\u5176\u6fc0\u53d1\u7075\u611f\u548c\u5f15\u9886\u6f6e\u6d41\u7684\u80fd\u529b\u3002\u901a\u8fc7\u771f\u5b9e\u7684\u6545\u4e8b\u548c\u751f\u52a8\u7684\u5730\u65b9\u7279\u8272\u7f8e\u98df\u56fe\u7247\uff0c\u4ed6\u4eec\u5e2e\u52a9\u6e38\u5ba2\u63a2\u7d22\u5404\u5730\u7f8e\u98df\u6587\u5316\u7684\u72ec\u7279\u4e4b\u5904\u3002KOL\u7684\u6587\u7ae0\u3001\u89c6\u9891\u6216vlog\u4e0d\u4ec5\u6fc0\u53d1\u597d\u5947\u5fc3\uff0c\u8fd8\u4e3a\u6e38\u5ba2\u5efa\u7acb\u4fe1\u4efb\uff0c\u63a8\u52a8\u4ed6\u4eec\u4eb2\u81ea\u4f53\u9a8c\u3002\u6b63\u56e0\u8fd9\u79cd\u5f71\u54cd\u529b\uff0c\u8bb8\u591a\u9c9c\u4e3a\u4eba\u77e5\u7684\u7f8e\u98df\u76ee\u7684\u5730\u4e5f\u6709\u673a\u4f1a\u95ea\u8000\u5e76\u5438\u5f15\u66f4\u591a\u6e38\u5ba2\u3002.<\/p>

\u6b64\u5916\uff0c\u7f8e\u98dfKOL\u8fd8\u662f\u672c\u5730\u4f01\u4e1a\u4e0e\u6f5c\u5728\u5ba2\u6237\u4e4b\u95f4\u7684\u6709\u6548\u6865\u6881\u3002\u4ed6\u4eec\u5e2e\u52a9\u4f20\u9012\u83dc\u54c1\u8d28\u91cf\u3001\u70f9\u996a\u521b\u610f\u4ee5\u53ca\u5f53\u5730\u5c45\u6c11\u597d\u5ba2\u7684\u4fe1\u606f\u3002\u8fd9\u4e0d\u4ec5\u63d0\u5347\u4e86\u9910\u5385\u3001\u98df\u8086\u7684\u54c1\u724c\u4ef7\u503c\uff0c\u4e5f\u4e3a\u8d8a\u5357\u7f8e\u98df\u65c5\u6e38\u5728\u56fd\u9645\u821e\u53f0\u4e0a\u6811\u7acb\u4e86\u79ef\u6781\u5f62\u8c61\u3002KOL\u4e2a\u4eba\u7684\u5438\u5f15\u529b\u4e0e\u5185\u5bb9\u7684\u7ed3\u5408\uff0c\u5f62\u6210\u4e86\u5f3a\u5927\u7684\u4f20\u64ad\u529b\uff0c\u4f7f\u7f8e\u98df\u6210\u4e3a\u6e38\u5ba2\u63a2\u7d22\u65c5\u7a0b\u4e2d\u9009\u62e9\u76ee\u7684\u5730\u7684\u4e3b\u8981\u539f\u56e0\u3002.<\/p>

\n
\"KOL\/KOC
KOL\/KOC \u5bf9\u4e8e\u4efb\u4f55\u884c\u4e1a\u90fd\u5177\u6709\u91cd\u8981\u610f\u4e49\uff0c\u5305\u62ec\u7f8e\u98df\u884c\u4e1a<\/figcaption><\/figure>\n<\/div>

\u8d8a\u5357\u5341\u5927\u8457\u540d\u7f8e\u98dfKOL<\/h2>

Ninh Tito (V\u0169 Trung Ninh \u2013 1994)<\/h3>

Ninh Tito \u662f\u8d8a\u5357\u8457\u540d\u7684\u7f8e\u98df KOL \u4e4b\u4e00\uff0c\u4ee5\u5bcc\u6709\u611f\u67d3\u529b\u7684\u55d3\u97f3\u548c\u5438\u5f15\u4eba\u7684\u5185\u5bb9\u521b\u4f5c\u80fd\u529b\u800c\u95fb\u540d\u30021994 \u5e74\u51fa\u751f\uff0c\u6765\u81ea\u6cb3\u5185\u7684 Ninh Tito \u56e0\u4e00\u5219\u5173\u4e8e\u201c\u6c11\u7ec4\u9762\u5305\u201d\u2014\u2014\u4e00\u79cd\u72ec\u7279\u7684\u8857\u5934\u7f8e\u98df\u7684\u89c6\u9891\u800c\u5f00\u59cb\u53d7\u5230\u5173\u6ce8\u3002\u4ece\u90a3\u4ee5\u540e\uff0c\u4ed6\u4e0d\u65ad\u53d1\u5c55\u4e2a\u4eba\u9891\u9053\uff0c\u5236\u4f5c\u9ad8\u8d28\u91cf\u7684\u89c6\u9891\uff0c\u5145\u5206\u5c55\u73b0\u4e86\u4ed6\u5bf9\u7f8e\u98df\u7684\u70ed\u60c5\u548c\u5bf9\u6f6e\u6d41\u7684\u654f\u9510\u628a\u63e1\u3002\u51ed\u501f\u6e29\u548c\u4eb2\u5207\u7684\u8bb2\u8ff0\u98ce\u683c\uff0c\u4ed6\u5df2\u6210\u4e3a\u4f17\u591a\u98df\u54c1\u548c\u9910\u996e\u884c\u4e1a\u5927\u54c1\u724c\u7684\u9996\u9009\u5408\u4f5c\u5bf9\u8c61\u3002.<\/p>

\n
\"\u51ed\u501f\u4eb2\u5207\u7684\u98ce\u683c\uff0cNinh
\u51ed\u501f\u4eb2\u5207\u7684\u98ce\u683c\uff0cNinh Tito \u5f81\u670d\u4e86\u4f17\u591a\u89c2\u4f17<\/figcaption><\/figure>\n<\/div>

No Food Phobia (V\u0169 M\u1ef9 Linh \u2013 1993)<\/h3>

No Food Phobia, t\u00ean th\u1eadt l\u00e0 V\u0169 M\u1ef9 Linh, l\u00e0 m\u1ed9t KOL \u1ea9m th\u1ef1c n\u1ed5i b\u1eadt v\u1edbi kh\u1ea3 n\u0103ng t\u1ea1o d\u1ea5u \u1ea5n ri\u00eang qua phong c\u00e1ch review nh\u1eb9 nh\u00e0ng v\u00e0 h\u00ecnh \u1ea3nh ch\u1ec9n chu. C\u00f4 ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o \u1ea9m th\u1ef1c H\u00e0 N\u1ed9i, gi\u1edbi thi\u1ec7u nh\u1eefng m\u00f3n \u0103n truy\u1ec1n th\u1ed1ng v\u00e0 c\u00e1c qu\u00e1n \u0103n \u0111\u1ed9c \u0111\u00e1o. C\u00e1ch chia s\u1ebb c\u1ea3m nh\u1eadn tinh t\u1ebf v\u00e0 l\u1ed1i n\u00f3i chuy\u1ec7n cu\u1ed1n h\u00fat gi\u00fap c\u00f4 thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi theo d\u00f5i. V\u1edbi s\u1ef1 \u0111\u1ea7u t\u01b0 t\u1ec9 m\u1ec9 v\u00e0o t\u1eebng video, No Food Phobia kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng cho nh\u1eefng t\u00edn \u0111\u1ed3 \u0103n u\u1ed1ng m\u00e0 c\u00f2n l\u00e0 \u0111\u1ed1i t\u00e1c l\u00fd t\u01b0\u1edfng c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u F&B.<\/p>

\"No
No Food Phobia \u4ee5\u5bf9\u6cb3\u5185\u7f8e\u98df\u7684\u7cbe\u81f4\u70b9\u8bc4\u548c\u7f8e\u4e3d\u753b\u9762\u5f81\u670d\u89c2\u4f17<\/figcaption><\/figure>

Ph\u01b0\u01a1ng Min (Nguy\u1ec5n Tr\u1ea7n Minh Ph\u01b0\u01a1ng \u2013 1989)<\/h3>

Ph\u01b0\u01a1ng Min \u662f TikTok \u4e0a\u8457\u540d\u7684\u7f8e\u98df KOL\uff0c\u4ee5\u81ea\u7136\u3001\u5438\u5f15\u4eba\u7684\u70b9\u8bc4\u98ce\u683c\u800c\u95fb\u540d\u3002\u5979\u7ecf\u5e38\u5206\u4eab\u4e30\u5bcc\u7684\u7f8e\u98df\u4f53\u9a8c\uff0c\u4ece\u8857\u5934\u5c0f\u5403\u5230\u9ad8\u6863\u9910\u5385\u3002Ph\u01b0\u01a1ng Min \u7684\u89c6\u9891\u4ee5\u6e05\u6670\u7684\u753b\u9762\u3001\u751f\u52a8\u7684\u97f3\u6548\u548c\u5bf9\u83dc\u54c1\u8d28\u91cf\u7684\u8be6\u7ec6\u8bc4\u4ef7\u7ed9\u4eba\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002\u51ed\u501f\u4e0d\u61c8\u7684\u70ed\u60c5\u548c\u521b\u9020\u529b\uff0c\u5979\u5efa\u7acb\u4e86\u5fe0\u5b9e\u7684\u7c89\u4e1d\u7fa4\u4f53\uff0c\u5e76\u6210\u4e3a\u4f17\u591a\u54c1\u724c\u4e89\u76f8\u5408\u4f5c\u7684\u63a8\u5e7f\u9762\u5b54\u3002.<\/p>

\n
\"Ph\u01b0\u01a1ng
Ph\u01b0\u01a1ng Min \u56e0\u81ea\u7136\u3001\u5438\u5f15\u4eba\u7684\u7f8e\u98df\u70b9\u8bc4\u98ce\u683c\u5728 TikTok \u4e0a\u8d70\u7ea2<\/figcaption><\/figure>\n<\/div>

Khoai Lang Thang (\u0110inh V\u00f5 Ho\u00e0i Ph\u01b0\u01a1ng \u2013 1991)<\/h3>

Khoai Lang Thang \u4ee5\u771f\u5b9e\u3001\u5145\u6ee1\u60c5\u611f\u7684\u7f8e\u98df\u4f53\u9a8c\u4f20\u9012\u98ce\u683c\u800c\u95fb\u540d\u3002\u4ed6\u7684\u89c6\u9891\u4e0d\u4ec5\u5e26\u9886\u89c2\u4f17\u54c1\u5c1d\u7f8e\u98df\uff0c\u8fd8\u8bb2\u8ff0\u4e86\u63a2\u7d22\u5168\u56fd\u5404\u5730\u4e43\u81f3\u56fd\u9645\u7f8e\u98df\u6587\u5316\u7684\u65c5\u7a0b\u3002\u6bcf\u4e2a\u89c6\u9891\u4e2d\u7684\u751f\u52a8\u753b\u9762\u548c\u6e05\u6670\u97f3\u6548\u8ba9\u89c2\u4f17\u771f\u5b9e\u611f\u53d7\u5230\u6bcf\u4e00\u9053\u7f8e\u98df\u7684\u5473\u9053\u548c\u6c1b\u56f4\u3002\u70ed\u60c5\u548c\u4eb2\u5207\u7684\u8bb2\u8ff0\u80fd\u529b\u5e2e\u52a9 Khoai Lang Thang \u5728 TikTok \u4e0a\u5efa\u7acb\u4e86\u5e9e\u5927\u7684\u793e\u533a\uff0c\u4f7f\u4ed6\u6210\u4e3a\u7f8e\u98df\u9886\u57df\u6781\u5177\u5f71\u54cd\u529b\u7684\u4eba\u7269\u4e4b\u4e00\u3002.<\/p>

\n
\"Khoai
Khoai Lang Thang \u4ee5\u771f\u5b9e\u3001\u5145\u6ee1\u60c5\u611f\u7684\u7f8e\u98df\u4e4b\u65c5\u5f81\u670d\u89c2\u4f17<\/figcaption><\/figure>\n<\/div>

Trang Nh\u00edm (\u0110\u1eb7ng V\u00e2n Trang \u2013 1993)<\/h3>

Trang Nh\u00edm l\u00e0 m\u1ed9t food blogger n\u1ed5i ti\u1ebfng tr\u00ean Instagram nh\u1edd nh\u1eefng b\u1ee9c \u1ea3nh \u0111\u1ed3 \u0103n r\u1ef1c r\u1ee1 v\u00e0 n\u1ed9i dung review nh\u1eb9 nh\u00e0ng, d\u1ec5 ch\u1ecbu. C\u00f4 n\u00e0ng kh\u00f4ng ch\u1ec9 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng b\u1edfi c\u00e1ch b\u00e0y tr\u00ed m\u00f3n \u0103n \u0111\u1eb9p m\u1eaft m\u00e0 c\u00f2n bi\u1ebft c\u00e1ch chia s\u1ebb c\u1ea3m nh\u1eadn tinh t\u1ebf v\u1ec1 t\u1eebng m\u00f3n \u0103n. V\u1edbi h\u01a1n 90 ngh\u00ecn ng\u01b0\u1eddi theo d\u00f5i, Trang Nh\u00edm \u0111\u01b0\u1ee3c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn trong l\u0129nh v\u1ef1c \u1ea9m th\u1ef1c v\u00e0 \u0111\u1ed3 u\u1ed1ng l\u1ef1a ch\u1ecdn l\u00e0m \u0111\u1ed1i t\u00e1c qu\u1ea3ng b\u00e1. Phong c\u00e1ch truy\u1ec1n t\u1ea3i n\u1ed9i dung t\u01b0\u01a1i m\u1edbi v\u00e0 g\u1ea7n g\u0169i \u0111\u00e3 gi\u00fap Trang Nh\u00edm gi\u1eef \u0111\u01b0\u1ee3c s\u1ee9c h\u00fat b\u1ec1n v\u1eefng trong c\u1ed9ng \u0111\u1ed3ng y\u00eau \u1ea9m th\u1ef1c.<\/p>

\n
\"Trang
Trang Nh\u00edm \u4ee5\u7cbe\u7f8e\u7684\u7f8e\u98df\u7167\u7247\u548c\u771f\u5b9e\u70b9\u8bc4\u5f81\u670d Instagram<\/figcaption><\/figure>\n<\/div>

\u0102n S\u1eadp H\u00e0 N\u1ed9i (B\u00f9i Thanh Tu\u1ea5n \u2013 1999)<\/h3>

\u0102n S\u1eadp H\u00e0 N\u1ed9i \u662f\u6cb3\u5185\u7f8e\u98df\u70b9\u8bc4\u793e\u533a\u4e2d\u7684\u77e5\u540d\u4eba\u7269\u3002\u4ed6\u4e13\u6ce8\u4e8e\u5206\u4eab\u4e30\u5bcc\u591a\u6837\u3001\u5438\u5f15\u4eba\u7684\u7f8e\u98df\u4f53\u9a8c\uff0c\u4ece\u7279\u8272\u8857\u5934\u5c0f\u5403\u5230\u9ad8\u6863\u9910\u5385\u3002\u0102n S\u1eadp H\u00e0 N\u1ed9i \u7684\u89c6\u9891\u5728\u753b\u9762\u548c\u5185\u5bb9\u4e0a\u90fd\u7cbe\u5fc3\u5236\u4f5c\uff0c\u5168\u9762\u5c55\u73b0\u4e86\u83dc\u54c1\u8d28\u91cf\u548c\u9996\u90fd\u7f8e\u98df\u6587\u5316\u7279\u8272\u3002\u51ed\u501f\u521b\u610f\u548c\u70ed\u60c5\uff0c\u4ed6\u4e3a\u6cb3\u5185\u7f8e\u98df\u5f62\u8c61\u5728\u56fd\u5185\u5916\u7684\u5e7f\u6cdb\u4f20\u64ad\u505a\u51fa\u4e86\u8d21\u732e\u3002.<\/p>

\n
\"\u4ece\u8857\u5934\u5c0f\u5403\u5230\u9ad8\u6863\u9910\u5385\uff0c\u0102n
\u4ece\u8857\u5934\u5c0f\u5403\u5230\u9ad8\u6863\u9910\u5385\uff0c\u0102n S\u1eadp H\u00e0 N\u1ed9i \u5168\u9762\u63a2\u7d22\u6cb3\u5185\u7f8e\u98df<\/figcaption><\/figure>\n<\/div>

\u0102n S\u1eadp S\u00e0i G\u00f2n (Nguy\u1ec5n Ho\u00e0ng Long \u2013 1990)<\/h3>

\u0102n S\u1eadp S\u00e0i G\u00f2n \u662f\u63d0\u5230\u80e1\u5fd7\u660e\u5e02\u7f8e\u98df KOL \u65f6\u7684\u77e5\u540d\u540d\u5b57\u3002\u4ed6\u4ee5\u63a2\u7d22\u548c\u4ecb\u7ecd\u5404\u79cd\u72ec\u7279\u7f8e\u98df\u800c\u8457\u79f0\uff0c\u4ece\u666e\u901a\u8857\u5934\u5c0f\u5e97\u5230\u9ad8\u6863\u9910\u5385\u3002\u4e0d\u4ec5\u5e26\u6765\u5bf9\u5473\u9053\u548c\u73af\u5883\u7684\u8be6\u7ec6\u8bc4\u4ef7\uff0c\u0102n S\u1eadp S\u00e0i G\u00f2n \u8fd8\u5206\u4eab\u4e86\u5173\u4e8e\u83dc\u54c1\u8d77\u6e90\u548c\u5236\u4f5c\u65b9\u6cd5\u7684\u6709\u8da3\u6545\u4e8b\u3002\u4ed6\u771f\u5b9e\u3001\u4eb2\u5207\u7684\u8868\u8fbe\u98ce\u683c\u5e2e\u52a9\u7c89\u4e1d\u7fa4\u4f53\u4e0d\u65ad\u6269\u5927\uff0c\u540c\u65f6\u52a0\u5f3a\u4e86\u987e\u5ba2\u4e0e\u9910\u5385\u4e4b\u95f4\u7684\u8054\u7cfb\u3002.<\/p>

\"\u51ed\u501f\u9ad8\u8d28\u91cf\u89c6\u9891\uff0c\u0102n
\u51ed\u501f\u9ad8\u8d28\u91cf\u89c6\u9891\uff0c\u0102n S\u1eadp S\u00e0i G\u00f2n \u5df2\u6210\u4e3a\u5f15\u9886\u897f\u8d21\u7f8e\u98df\u6f6e\u6d41\u7684 KOL<\/figcaption><\/figure>

V\u0129nh Th\u00edch \u0102n Ngon (H\u1ed3 Kh\u1eafc V\u0129nh \u2013 1996)<\/h3>

V\u0129nh Th\u00edch \u0102n Ngon \u662f TikTok \u4e0a\u5907\u53d7\u559c\u7231\u7684\u7f8e\u98df KOL\uff0c\u4ee5\u5728\u6bcf\u4e2a\u7f8e\u98df\u70b9\u8bc4\u89c6\u9891\u4e2d\u771f\u5b9e\u4f20\u9012\u60c5\u611f\u7684\u80fd\u529b\u8457\u79f0\u3002\u4ed6\u4e13\u6ce8\u4e8e\u63a2\u7d22\u591a\u6837\u7684\u7f8e\u98df\u5730\u70b9\uff0c\u4ece\u666e\u901a\u8857\u5934\u5c0f\u5403\u5230\u9ad8\u6863\u9910\u5385\u7f8e\u98df\u3002\u5bf9\u5185\u5bb9\u3001\u753b\u9762\u548c\u97f3\u6548\u7684\u7cbe\u5fc3\u6253\u78e8\u8ba9\u6bcf\u4e2a\u89c6\u9891\u90fd\u5e26\u6765\u76f4\u89c2\u3001\u5438\u5f15\u4eba\u7684\u4f53\u9a8c\u3002\u51ed\u501f\u5bf9\u7f8e\u5473\u7684\u70ed\u60c5\u548c\u4eb2\u5207\u7684\u8bb2\u8ff0\u98ce\u683c\uff0cV\u0129nh Th\u00edch \u0102n Ngon \u5efa\u7acb\u4e86\u5e9e\u5927\u7684\u7f8e\u98df\u7231\u597d\u8005\u793e\u533a\uff0c\u5e76\u4e00\u76f4\u662f\u54c1\u724c\u5408\u4f5c\u7684\u70ed\u95e8\u4eba\u9009\u3002.<\/p>

\n
\"V\u0129nh
V\u0129nh Th\u00edch \u0102n Ngon \u4e0d\u4ec5\u662f\u4e00\u4f4d\u7f8e\u98df\u89c6\u9891\u535a\u4e3b\uff0c\u66f4\u662f\u4e00\u4f4d\u7f8e\u98df\u8bb2\u8ff0\u8005\uff0c\u4e3a\u6570\u767e\u4e07\u4eba\u5e26\u6765\u7075\u611f<\/figcaption><\/figure>\n<\/div>

Ho\u00e0ng Lam Foodie (Nguy\u1ec5n Ho\u00e0ng Lam \u2013 1994)<\/h3>

Ho\u00e0ng Lam Foodie \u662f TikTok \u4e0a\u8457\u540d\u7684\u7f8e\u98df\u70b9\u8bc4\u4eba\uff0c\u4ee5\u4e30\u5bcc\u3001\u5438\u5f15\u4eba\u7684\u7f8e\u98df\u8bc4\u4ef7\u89c6\u9891\u5438\u5f15\u89c2\u4f17\u3002\u901a\u8fc7\u8d26\u53f7 @hoanglam.foodie\uff0c\u5979\u5438\u5f15\u4e86\u5927\u91cf\u7f8e\u98df\u7231\u597d\u8005\u3002\u5979\u4e13\u6ce8\u4e8e\u5206\u4eab\u5404\u5730\u7f8e\u98df\u4f53\u9a8c\uff0c\u4ece\u8857\u5934\u5c0f\u5403\u5230\u9910\u5385\uff0c\u5e26\u6765\u5bf9\u5473\u9053\u3001\u8d28\u91cf\u548c\u73af\u5883\u7684\u771f\u5b9e\u8bc4\u4ef7\u3002\u5979\u7684\u89c6\u9891\u4ee5\u751f\u52a8\u753b\u9762\u3001\u6e05\u6670\u97f3\u6548\u548c\u81ea\u7136\u7684\u8bb2\u8ff0\u98ce\u683c\u4e3a\u7279\u8272\uff0c\u771f\u5b9e\u4f20\u9012\u7f8e\u98df\u7684\u60c5\u611f\u548c\u5473\u9053\uff0c\u540c\u65f6\u5206\u4eab\u7f8e\u98df\u80cc\u540e\u7684\u6709\u8da3\u6545\u4e8b\u3002\u5979\u7684\u70ed\u60c5\u4e0e\u521b\u610f\u5e2e\u52a9\u5efa\u7acb\u4e86\u5e9e\u5927\u7684\u7c89\u4e1d\u793e\u533a\uff0c\u63a8\u5e7f\u4e86\u8d8a\u5357\u7f8e\u98df\u4e4b\u7f8e\u3002.<\/p>

\n
\"Ho\u00e0ng
Ho\u00e0ng Lam Foodie\uff0c\u51ed\u501f\u5bf9\u7f8e\u98df\u7684\u70ed\u7231\u548c\u7cbe\u5f69\u7684\u53d9\u8ff0\u80fd\u529b\uff0c\u5df2\u6210\u4e3a\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u73b0\u8c61\u7ea7\u4eba\u7269<\/figcaption><\/figure>\n<\/div>

Quan Kh\u00f4ng G\u1edd (L\u00ea Nh\u1ef1t Quan \u2013 2001)<\/h3>

Quan Kh\u00f4ng G\u1edd n\u1ed5i b\u1eadt trong vai tr\u00f2 m\u1ed9t KOL \u1ea9m th\u1ef1c v\u1edbi phong c\u00e1ch review h\u00e0i h\u01b0\u1edbc v\u00e0 ch\u00e2n th\u1ef1c. Anh th\u01b0\u1eddng xuy\u00ean th\u1ef1c hi\u1ec7n c\u00e1c th\u1eed th\u00e1ch \u0103n u\u1ed1ng \u0111\u1ed9c \u0111\u00e1o, t\u1eeb \u0103n buffet \u0111\u1ebfn \u0103n c\u00f9ng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. N\u1ed9i dung s\u00e1ng t\u1ea1o v\u00e0 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c cao c\u1ee7a anh \u0111\u00e3 gi\u00fap anh s\u1edf h\u1eefu l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i \u0111\u00f4ng \u0111\u1ea3o tr\u00ean TikTok. Quan Kh\u00f4ng G\u1edd kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn ti\u1ebfng c\u01b0\u1eddi cho ng\u01b0\u1eddi xem m\u00e0 c\u00f2n gi\u00fap h\u1ecd kh\u00e1m ph\u00e1 nh\u1eefng m\u00f3n \u0103n m\u1edbi m\u1ebb v\u00e0 th\u00fa v\u1ecb. Phong c\u00e1ch vui nh\u1ed9n v\u00e0 g\u1ea7n g\u0169i c\u1ee7a anh t\u1ea1o ra s\u1ee9c h\u00fat \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi gi\u1edbi tr\u1ebb.<\/p>

\n
\"Quan
Quan Kh\u00f4ng G\u1edd\u7684\u89c6\u9891\u4e0d\u4ec5\u5e26\u6765\u6b22\u7b11\uff0c\u8fd8\u63a2\u7d22\u4e86\u7f8e\u98df\u7684\u9690\u79d8\u89d2\u843d<\/figcaption><\/figure>\n<\/div>

\u627f\u8bfa<\/h2>

T\u00f3m l\u1ea1i, KOL \u1ea9m th\u1ef1c l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh xu h\u01b0\u1edbng v\u00e0 kh\u1ea9u v\u1ecb c\u1ee7a c\u1ed9ng \u0111\u1ed3ng y\u00eau \u1ea9m th\u1ef1c. H\u1ecd kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi truy\u1ec1n c\u1ea3m h\u1ee9ng, k\u1ebft n\u1ed1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u1ea9m th\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>

\u5982\u679c\u60a8\u6b63\u5728\u5bfb\u627e\u901a\u8fc7\u53d7\u6b22\u8fce\u4e14\u6709\u4fe1\u8a89\u7684\u9762\u5b54\u6765\u63a8\u5e7f\u60a8\u7684\u7f8e\u98df\u54c1\u724c\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u8bf7\u7acb\u5373\u8054\u7cfb DPS\u5a92\u4f53<\/a>. \u3002\u6211\u4eec\u63d0\u4f9b \u5e38\u89c1\u7684KOL\u9884\u8ba2\u670d\u52a1<\/a> \u4e13\u4e1a\u670d\u52a1\uff0c\u5e2e\u52a9\u60a8\u7cbe\u51c6\u89e6\u8fbe\u76ee\u6807\u5ba2\u6237\u7fa4\u4f53\uff0c\u5e76\u4f18\u5316\u8425\u9500\u6d3b\u52a8\u6548\u679c\u3002DPS.MEDIA\u2014\u2014\u4e0e\u60a8\u7684\u7f8e\u98df\u54c1\u724c\u6210\u529f\u540c\u884c\uff01<\/p>","protected":false},"excerpt":{"rendered":"

Trong th\u1ecb tr\u01b0\u1eddng F&B ng\u00e0y c\u00e0ng c\u1ea1nh tranh, vi\u1ec7c n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 shop kinh doanh. \u0110\u1ec3 v\u01b0\u1ee3t qua \u0111i\u1ec1u n\u00e0y, vi\u1ec7c t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c KOL \u1ea9m th\u1ef1c, KOL review \u0111\u1ed3 \u0103n, hay KOL food reviews \u0111ang tr\u1edf th\u00e0nh xu […]<\/p>","protected":false},"author":12,"featured_media":20519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"class_list":["post-20039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-booking-kols"],"acf":[],"rankmath_keywords":{"primary":"KOl \u1ea9m th\u1ef1c,KOL review \u0111\u1ed3 \u0103n,KOl Food reviews,Food Reviewer,KOL review qu\u00e1n \u0103n","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"KOl \u1ea9m th\u1ef1c,KOL review \u0111\u1ed3 \u0103n,KOl Food reviews,Food Reviewer,KOL review qu\u00e1n \u0103n","seo_keywords":{"primary":"KOl \u1ea9m th\u1ef1c,KOL review \u0111\u1ed3 \u0103n,KOl Food reviews,Food Reviewer,KOL review qu\u00e1n \u0103n","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/20039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/comments?post=20039"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/posts\/20039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media\/20519"}],"wp:attachment":[{"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/media?parent=20039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/categories?post=20039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/zh\/wp-json\/wp\/v2\/tags?post=20039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}