{"id":15242,"date":"2025-01-08T23:16:30","date_gmt":"2025-01-08T16:16:30","guid":{"rendered":"https:\/\/dps.media\/?p=15242"},"modified":"2025-01-08T23:16:34","modified_gmt":"2025-01-08T16:16:34","slug":"%e8%b6%8a%e5%8d%97%e8%91%97%e5%90%8d%e6%97%b6%e5%b0%9a%e5%8d%9a%e4%b8%bb-%e5%88%97%e8%a1%a8","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/%e8%b6%8a%e5%8d%97%e8%91%97%e5%90%8d%e6%97%b6%e5%b0%9a%e5%8d%9a%e4%b8%bb-%e5%88%97%e8%a1%a8\/","title":{"rendered":"\u65f6\u5c1aKOL\uff1a\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u9ec4\u91d1\u7ebd\u5e26"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p class=\"wp-block-paragraph\"><em>\u5728\u5f53\u4eca\u7ade\u4e89\u6fc0\u70c8\u7684\u65f6\u5c1a\u5708\uff0c\u4e0e\u77e5\u540dKOL\u5408\u4f5c\u5bf9\u4e8e\u4f01\u4e1a\u53d6\u5f97\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002\u65e0\u8bba\u7537\u5973KOL\u90fd\u62e5\u6709\u663e\u8457\u5f71\u54cd\u529b\uff0c\u5e2e\u52a9\u54c1\u724c\u63a5\u89e6\u5e76\u6fc0\u52b1\u5e7f\u5927\u516c\u4f17\u3002\u6b64\u5916\uff0cKOC\u5728\u4e3a\u5ba3\u4f20\u6d3b\u52a8\u5efa\u7acb\u4fe1\u4efb\u4e0e\u771f\u5b9e\u6027\u65b9\u9762\u4e5f\u626e\u6f14\u7740\u91cd\u8981\u89d2\u8272\u3002\u4e0eDPS.MEDIA\u4e00\u8d77\u63a2\u7d22\u8d8a\u5357\u9876\u5c16\u3001\u6700\u5177\u5f71\u54cd\u529b\u7684\u65f6\u5c1aKOL\/KOC\u540d\u5355\u3002.<\/em><\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1234\" height=\"823\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-02.png\" alt=\"KOL\u3001KOC\u662f\u65f6\u5c1a\u754c\u7684\u6f6e\u6d41\u5f15\u9886\u8005\" class=\"wp-image-20505\" title=\"KOL\u3001KOC\u662f\u65f6\u5c1a\u754c\u7684\u6f6e\u6d41\u5f15\u9886\u8005\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-02.png 1234w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-02-300x200.png 300w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-02-1024x683.png 1024w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-02-768x512.png 768w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-02-600x400.png 600w\" sizes=\"auto, (max-width: 1234px) 100vw, 1234px\"><figcaption class=\"wp-element-caption\">KOL\u3001KOC\u662f\u65f6\u5c1a\u754c\u7684\u6f6e\u6d41\u5f15\u9886\u8005<\/figcaption><\/figure>\n<\/div><h2 class=\"wp-block-heading\">\u65f6\u5c1a\u9886\u57df\u4e2dKOL\/KOC\u7684\u91cd\u8981\u6027<\/h2><h3 class=\"wp-block-heading\">\u63d0\u5347\u54c1\u724c\u89c6\u91ce<\/h3><p class=\"wp-block-paragraph\">\u65f6\u5c1aKOL\u548cKOC\u5728\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u65b9\u9762\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\u3002\u51ed\u501f\u5f3a\u5927\u7684\u5f71\u54cd\u529b\uff0c\u4ed6\u4eec\u5e2e\u52a9\u54c1\u724c\u7684\u4ea7\u54c1\u548c\u4fe1\u606f\u8fc5\u901f\u89e6\u8fbe\u5e7f\u5927\u6d88\u8d39\u8005\u3002\u5f97\u76ca\u4e8eKOL\/KOC\u4e0e\u7c89\u4e1d\u7fa4\u4f53\u4e4b\u95f4\u7684\u7d27\u5bc6\u8054\u7cfb\uff0c\u54c1\u724c\u6709\u673a\u4f1a\u9ad8\u6548\u4f20\u9012\u5f62\u8c61\u548c\u6838\u5fc3\u4ef7\u503c\u3002.<\/p><h3 class=\"wp-block-heading\">\u5efa\u7acb\u6d88\u8d39\u8005\u4fe1\u4efb<\/h3><p class=\"wp-block-paragraph\">KOL\u548cKOC\u4e0d\u4ec5\u4ec5\u662f\u5ba3\u4f20\u6e20\u9053\uff0c\u66f4\u662f\u5e2e\u52a9\u54c1\u724c\u4e0e\u5ba2\u6237\u5efa\u7acb\u4fe1\u4efb\u7684\u6865\u6881\u3002\u5f53KOC\u5206\u4eab\u771f\u5b9e\u4f53\u9a8c\u6216KOL\u4ece\u4e13\u4e1a\u89d2\u5ea6\u53d1\u8868\u610f\u89c1\u65f6\uff0c\u6d88\u8d39\u8005\u4f1a\u6709\u66f4\u591a\u4f9d\u636e\u4fe1\u4efb\u4ea7\u54c1\u8d28\u91cf\u3002\u8fd9\u5728\u65f6\u5c1a\u884c\u4e1a\u5c24\u4e3a\u91cd\u8981\uff0c\u56e0\u4e3a\u793e\u533a\u8bc4\u4ef7\u5f80\u5f80\u5bf9\u8d2d\u4e70\u51b3\u7b56\u6709\u7740\u5f3a\u5927\u5f71\u54cd\u3002.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"631\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-01-1024x631.png\" alt=\"KOL\u548cKOC\u4f5c\u4e3a\u4ea7\u54c1\u8d28\u91cf\u7684\u80cc\u4e66\u4eba\uff0c\u5e2e\u52a9\u54c1\u724c\u4e0e\u5ba2\u6237\u5efa\u7acb\u4fe1\u4efb\" class=\"wp-image-20541\" title=\"\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-01-1024x631.png 1024w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-01-300x185.png 300w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-01-768x474.png 768w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-01-600x370.png 600w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-01.png 1252w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">KOL\u548cKOC\u4f5c\u4e3a\u4ea7\u54c1\u8d28\u91cf\u7684\u80cc\u4e66\u4eba\uff0c\u5e2e\u52a9\u54c1\u724c\u4e0e\u5ba2\u6237\u5efa\u7acb\u4fe1\u4efb<\/figcaption><\/figure>\n<\/div><h3 class=\"wp-block-heading\">\u5728\u5e02\u573a\u4e0a\u521b\u9020\u5dee\u5f02\u5316<\/h3><p class=\"wp-block-paragraph\">\u4ee5\u521b\u65b0\u7684\u65b9\u5f0f\uff0c, <a href=\"https:\/\/vi.wikipedia.org\/wiki\/KOL_(marketing)\" rel=\"nofollow noopener\" target=\"_blank\">KOL<\/a> \u65f6\u5c1aKOC\u5e26\u6765\u72ec\u7279\u521b\u610f\uff0c\u5e2e\u52a9\u54c1\u724c\u6253\u9020\u72ec\u7279\u6807\u8bc6\u3002\u4ed6\u4eec\u4e0d\u4ec5\u8ba9\u54c1\u724c\u5728\u5ba2\u6237\u773c\u4e2d\u66f4\u7a81\u51fa\uff0c\u8fd8\u5851\u9020\u4e86\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u5dee\u5f02\u5316\u3002\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u65f6\u5c1a\u884c\u4e1a\uff0cKOL\/KOC\u7684\u521b\u9020\u529b\u548c\u8fde\u63a5\u80fd\u529b\u6b63\u662f\u54c1\u724c\u5438\u5f15\u5e76\u957f\u671f\u7559\u4f4f\u5ba2\u6237\u7684\u5173\u952e\u3002.<\/p><h2 class=\"wp-block-heading\">\u8d8a\u5357\u6700\u8457\u540d\u7684\u5341\u5927\u65f6\u5c1aKOL\/KOC<\/h2><h3 class=\"wp-block-heading\">\u5468\u88f4<\/h3><p class=\"wp-block-paragraph\">\u5468\u5e03\u4f0a\uff08\u5168\u540d\u4e3a\u88f4\u6cf0\u5b9d\u73e0\uff0c\u51fa\u751f\u4e8e1997\u5e7411\u670813\u65e5\uff09\u662f\u8d8a\u5357\u9876\u5c16\u7684\u65f6\u5c1a\u8fbe\u4eba\u4e4b\u4e00\uff0c\u4ee5\u4e2a\u6027\u5316\u4e14\u4e0d\u65ad\u521b\u65b0\u7684\u65f6\u5c1a\u98ce\u683c\u8457\u79f0\u3002\u5979\u5728Facebook\u3001TikTok\u548cInstagram\u7b49\u793e\u4ea4\u5e73\u53f0\u4e0a\u62e5\u6709\u5927\u91cf\u7c89\u4e1d\uff0c\u5e76\u5728\u53c2\u52a0\u9996\u5c14\u65f6\u88c5\u5468\u65f6\u7559\u4e0b\u4e86\u6df1\u523b\u5370\u8c61\u3002Vogue\u3001Elle\u548cHarper's Bazaar\u7b49\u77e5\u540d\u6742\u5fd7\u90fd\u5bf9\u5979\u7ed9\u4e88\u4e86\u9ad8\u5ea6\u8bc4\u4ef7\u3002\u76ee\u524d\uff0c\u5468\u5e03\u4f0a\u662fDior\u548cLouis Vuitton\u7b49\u9ad8\u7ea7\u65f6\u5c1a\u54c1\u724c\u7684\u4ee3\u8868\u3002.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1347\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-03.png\" alt=\"\u51ed\u501f\u4e2a\u6027\u65f6\u5c1a\u54c1\u5473\u548c\u72ec\u7279\u98ce\u683c\uff0cCh\u00e2u B\u00f9i\u8fc5\u901f\u6210\u4e3a\u8d8a\u5357\u6700\u7099\u624b\u53ef\u70ed\u7684\u65f6\u5c1a\u8fbe\u4eba\u4e4b\u4e00\" class=\"wp-image-20507\" title=\"\u51ed\u501f\u4e2a\u6027\u65f6\u5c1a\u54c1\u5473\u548c\u72ec\u7279\u98ce\u683c\uff0cCh\u00e2u B\u00f9i\u8fc5\u901f\u6210\u4e3a\u8d8a\u5357\u6700\u7099\u624b\u53ef\u70ed\u7684\u65f6\u5c1a\u8fbe\u4eba\u4e4b\u4e00\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-03.png 1080w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-03-241x300.png 241w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-03-821x1024.png 821w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-03-768x958.png 768w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-03-600x748.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\"><figcaption class=\"wp-element-caption\">\u51ed\u501f\u4e2a\u6027\u65f6\u5c1a\u54c1\u5473\u548c\u72ec\u7279\u98ce\u683c\uff0cCh\u00e2u B\u00f9i\u8fc5\u901f\u6210\u4e3a\u8d8a\u5357\u6700\u7099\u624b\u53ef\u70ed\u7684\u65f6\u5c1a\u8fbe\u4eba\u4e4b\u4e00<\/figcaption><\/figure>\n<\/div><h3 class=\"wp-block-heading\">\u6606\u82f1\u6b23 Shyn<\/h3><p class=\"wp-block-paragraph\">Qu\u1ef3nh Anh Shyn\uff08\u672c\u540d\uff1aPh\u00ed Qu\u1ef3nh Anh\uff0c1996\u5e7412\u67082\u65e5\u51fa\u751f\uff09\u662f\u4e00\u4f4d\u5728\u56fd\u9645\u8303\u56f4\u5185\u5907\u53d7\u8ba4\u53ef\u7684\u65f6\u5c1aInfluencer\u548cKOL\u3002\u5979\u57282024\u5e74\u79cb\u51ac\u5df4\u9ece\u65f6\u88c5\u5468\u4e0a\uff0c\u4ee5\u5168\u7403Influencer\u4e2d\u6700\u9ad8\u7684\u5a92\u4f53\u4ef7\u503c\u8131\u9896\u800c\u51fa\u3002\u51ed\u501f\u5e9e\u5927\u7684\u7c89\u4e1d\u7fa4\uff0cQu\u1ef3nh Anh Shyn\u6210\u4e3a\u4f17\u591a\u77e5\u540d\u54c1\u724c\u7684\u4ee3\u8a00\u4eba\uff0c\u7a33\u56fa\u4e86\u81ea\u5df1\u5728\u5168\u7403\u65f6\u5c1a\u7248\u56fe\u4e0a\u7684\u5730\u4f4d\u3002.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"1150\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-04.png\" alt=\"Qu\u1ef3nh Anh Shyn - \u8d8a\u5357\u65f6\u5c1a\u754c\u7684\u7480\u74a8\u65b0\u661f\uff0c\u95ea\u8000\u56fd\u9645T\u53f0\" class=\"wp-image-20509\" title=\"Qu\u1ef3nh Anh Shyn - \u8d8a\u5357\u65f6\u5c1a\u754c\u7684\u7480\u74a8\u65b0\u661f\uff0c\u95ea\u8000\u56fd\u9645T\u53f0\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-04.png 920w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-04-240x300.png 240w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-04-819x1024.png 819w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-04-768x960.png 768w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-04-600x750.png 600w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\"><figcaption class=\"wp-element-caption\">Qu\u1ef3nh Anh Shyn \u2013 \u8d8a\u5357\u65f6\u5c1a\u754c\u7684\u65b0\u661f\uff0c\u5728\u56fd\u9645T\u53f0\u4e0a\u95ea\u8000<\/figcaption><\/figure>\n<\/div><h3 class=\"wp-block-heading\">\u660e\u56fe<\/h3><p class=\"wp-block-paragraph\">Minh T\u00fa\uff08\u5168\u540d\uff1aNguy\u1ec5n Minh T\u00fa\uff0c1991\u5e7411\u670814\u65e5\u51fa\u751f\uff09\u662f\u8d8a\u5357\u8457\u540d\u8d85\u6a21\u53ca\u65f6\u5c1aKOL\u3002\u5979\u66fe\u83b7\u5f97\u4e9a\u6d32\u8d85\u6a21\u5927\u8d5b\u4e9a\u519b\uff0c\u5e76\u8fdb\u5165\u4e16\u754c\u5c0f\u59d0\u524d\u5341\u3002Minh T\u00fa\u4e0d\u4ec5\u9891\u7e41\u4eae\u76f8\u56fd\u9645T\u53f0\uff0c\u4e5f\u662f\u4f17\u591a\u5927\u54c1\u724c\u7684\u4ee3\u8a00\u4eba\u3002\u9664\u65f6\u5c1a\u4e8b\u4e1a\u5916\uff0c\u5979\u8fd8\u6d89\u8db3\u8868\u6f14\u9886\u57df\uff0c\u6700\u8fd1\u4e0e\u591a\u5e74\u7684\u7537\u53cbChristopher Schnieders\u7ed3\u5a5a\u3002.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-05.png\" alt=\"Minh T\u00fa\u4e0d\u4ec5\u662f\u9876\u7ea7\u8d85\u6a21\uff0c\u8fd8\u662f\u591a\u624d\u591a\u827a\u7684\u516c\u4f17\u4eba\u7269\uff0c\u5728\u65f6\u5c1a\u4e0e\u5a31\u4e50\u9886\u57df\u90fd\u53d6\u5f97\u4e86\u6210\u529f\" class=\"wp-image-20511\" title=\"Minh T\u00fa\u4e0d\u4ec5\u662f\u9876\u7ea7\u8d85\u6a21\uff0c\u8fd8\u662f\u591a\u624d\u591a\u827a\u7684\u516c\u4f17\u4eba\u7269\uff0c\u5728\u65f6\u5c1a\u4e0e\u5a31\u4e50\u9886\u57df\u90fd\u53d6\u5f97\u4e86\u6210\u529f\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-05.png 1000w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-05-200x300.png 200w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-05-683x1024.png 683w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-05-768x1152.png 768w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-05-600x900.png 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\"><figcaption class=\"wp-element-caption\">Minh T\u00fa\u4e0d\u4ec5\u662f\u9876\u7ea7\u8d85\u6a21\uff0c\u8fd8\u662f\u591a\u624d\u591a\u827a\u7684\u516c\u4f17\u4eba\u7269\uff0c\u5728\u65f6\u5c1a\u4e0e\u5a31\u4e50\u9886\u57df\u90fd\u53d6\u5f97\u4e86\u6210\u529f<\/figcaption><\/figure>\n<\/div><h3 class=\"wp-block-heading\">\u6587\u82f1<\/h3><p class=\"wp-block-paragraph\">Wyn Anh\uff08\u5168\u540d\uff1a\u0110\u1ed7 Qu\u1ef3nh Anh\uff0c2005\u5e745\u670817\u65e5\u51fa\u751f\uff09\u662f\u5907\u53d7\u5173\u6ce8\u7684Z\u4e16\u4ee3KOL\uff0c\u4ee5\u751c\u7f8e\u5916\u8c8c\u548c\u591a\u53d8\u65f6\u5c1a\u98ce\u683c\u8457\u79f0\u3002\u81ea2021\u5e74\u5f00\u59cb\u6d3b\u8dc3\u4ee5\u6765\uff0c\u5979\u8fc5\u901f\u5728TikTok\u4e0a\u5438\u5f15\u4e86\u6570\u767e\u4e07\u7c89\u4e1d\u3002Wyn Anh\u7ecf\u5e38\u5408\u4f5c\u63a8\u5e7f\u65f6\u5c1a\u4ea7\u54c1\uff0c\u5e76\u56e0\u4e0eTikToker Nguy\u1ec5n Th\u00e0nh\u7684\u751c\u871c\u604b\u60c5\u800c\u5728\u5e74\u8f7b\u7fa4\u4f53\u4e2d\u66f4\u5177\u5438\u5f15\u529b\u3002.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-06.png\" alt=\"Wyn Anh - TikTok\u5973\u738b\uff0c\u751c\u7f8e\u5916\u8c8c\u4e0e\u65f6\u5c1a\u6f6e\u6d41\u98ce\u683c\u517c\u5177\" class=\"wp-image-20514\" title=\"Wyn Anh - TikTok\u5973\u738b\uff0c\u751c\u7f8e\u5916\u8c8c\u4e0e\u65f6\u5c1a\u6f6e\u6d41\u98ce\u683c\u517c\u5177\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-06.png 1080w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-06-240x300.png 240w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-06-819x1024.png 819w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-06-768x960.png 768w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-06-600x750.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\"><figcaption class=\"wp-element-caption\">Wyn Anh \u2013 TikTok\u5973\u738b\uff0c\u62e5\u6709\u751c\u7f8e\u5916\u8c8c\u548c\u65f6\u5c1a\u6f6e\u6d41\u98ce\u683c<\/figcaption><\/figure>\n<\/div><h3 class=\"wp-block-heading\">\u9ece\u7ea2\u82f1<\/h3><p class=\"wp-block-paragraph\">L\u00ea H\u1ed3ng Oanh\uff08\u6635\u79f0\uff1aoanhdaqueen\uff0c1997\u5e748\u670817\u65e5\u51fa\u751f\uff09\u662f\u4e00\u4f4d\u4ee580-90\u5e74\u4ee3\u590d\u53e4\u98ce\u683c\u8457\u79f0\u7684\u77e5\u540dInfluencer\u3002\u5979\u5728TikTok\u4e0a\u62e5\u6709\u8d85\u8fc7150\u4e07\u7c89\u4e1d\uff0c\u4e0d\u4ec5\u4f5c\u4e3aKOL\u8868\u73b0\u7a81\u51fa\uff0c\u8fd8\u6210\u529f\u6253\u9020\u4e86\u4e2a\u4eba\u65f6\u5c1a\u54c1\u724c\uff0c\u4e3a\u70ed\u7231\u4e0e\u4f17\u4e0d\u540c\u7684\u5e74\u8f7b\u4eba\u5e26\u6765\u72ec\u7279\u4ea7\u54c1\u3002.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1351\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-07.png\" alt=\"L\u00ea H\u1ed3ng Oanh - \u590d\u53e4\u5973\u738b\uff0c\u9b45\u529b\u5341\u8db3\u768480-90\u5e74\u4ee3\u65f6\u5c1a\u98ce\u683c\" class=\"wp-image-20516\" title=\"L\u00ea H\u1ed3ng Oanh - \u590d\u53e4\u5973\u738b\uff0c\u9b45\u529b\u5341\u8db3\u768480-90\u5e74\u4ee3\u65f6\u5c1a\u98ce\u683c\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-07.png 1080w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-07-240x300.png 240w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-07-819x1024.png 819w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-07-768x961.png 768w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-07-600x751.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\"><figcaption class=\"wp-element-caption\">L\u00ea H\u1ed3ng Oanh \u2013 \u590d\u53e4\u5973\u738b\uff0c\u62e5\u6709\u6781\u5177\u5438\u5f15\u529b\u768480-90\u5e74\u4ee3\u65f6\u5c1a\u98ce\u683c<\/figcaption><\/figure>\n<\/div><h3 class=\"wp-block-heading\">\u65f6\u5c1a\u59b9\u59b9<\/h3><p class=\"wp-block-paragraph\">C\u00f4 Em Trendy\uff08\u672c\u540d\uff1aNguy\u1ec5n \u0110\u1eb7ng Kh\u00e1nh Linh\uff0c1995\u5e74\u51fa\u751f\uff09\u56e0\u83b7\u5f97\u201c\u6cb3\u5185Lookbook\u5973\u738b\u201d\u79f0\u53f7\u800c\u6210\u4e3a\u77e5\u540d\u65f6\u5c1a\u8fbe\u4eba\u3002\u66fe\u57282017\u5e74The Face\u8282\u76ee\u4e2d\u5d2d\u9732\u5934\u89d2\uff0c\u5982\u4eca\u5df2\u662f\u7099\u624b\u53ef\u70ed\u7684\u65f6\u5c1aKOL\u3002Kh\u00e1nh Linh\u7ecf\u5e38\u51fa\u5e2d\u5404\u5927\u65f6\u5c1a\u76db\u4e8b\uff0c\u5982 <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Louis_Vuitton\" rel=\"nofollow noopener\" target=\"_blank\">Louis Vuitton<\/a> \u5df4\u9ece\u65f6\u88c5\u5468\uff0c\u5c55\u73b0\u7cbe\u81f4\u5ba1\u7f8e\u4e0e\u4e2a\u6027\u5341\u8db3\u7684\u98ce\u683c\u3002.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"731\" height=\"1024\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-08-731x1024.png\" alt=\"C\u00f4 Em Trendy\u662f\u4e00\u4f4d\u4ee5\u7cbe\u81f4\u65f6\u5c1a\u54c1\u5473\u8457\u79f0\u7684\u65f6\u5c1a\u8fbe\u4eba\uff0c\u66fe\u5728The Face 2017\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002\" class=\"wp-image-20520\" title=\"\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-08-731x1024.png 731w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-08-214x300.png 214w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-08-768x1075.png 768w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-08-600x840.png 600w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-08.png 1000w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\"><figcaption class=\"wp-element-caption\">C\u00f4 Em Trendy\u662f\u4e00\u4f4d\u4ee5\u7cbe\u81f4\u65f6\u5c1a\u54c1\u5473\u8457\u79f0\u7684\u65f6\u5c1a\u8fbe\u4eba\uff0c\u66fe\u5728The Face 2017\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002<\/figcaption><\/figure>\n<\/div><h3 class=\"wp-block-heading\">\u9ece\u8587<\/h3><p class=\"wp-block-paragraph\">L\u00ea Vi\uff08\u672c\u540d\uff1aL\u00ea Ho\u00e0ng B\u00edch T\u01b0\u1eddng Vi\uff09\u662f\u4e00\u4f4d\u4ee5\u5e74\u8f7b\u3001\u4e2a\u6027\u98ce\u683c\u8457\u79f0\u7684\u65f6\u5c1a\u5f71\u54cd\u8005\u3002\u5979\u5728TikTok\u4e0a\u62e5\u6709\u8d85\u8fc760\u4e07\u7c89\u4e1d\uff0c\u521b\u7acb\u4e86Shape Wear\u54c1\u724c\uff0c\u5e2e\u52a9\u5973\u6027\u63d0\u5347\u81ea\u4fe1\u3002L\u00ea Vi\u8fc5\u901f\u5728\u65f6\u5c1a\u5708\u786e\u7acb\u4e86\u81ea\u5df1\u7684\u5730\u4f4d\uff0c\u6210\u4e3a\u4f17\u591a\u54c1\u724c\u4e89\u76f8\u5408\u4f5c\u7684KOL\u4e4b\u4e00\u3002.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1242\" height=\"1545\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-09.png\" alt=\"L\u00ea Ho\u00e0ng B\u00edch T\u01b0\u1eddng Vi - \u591a\u624d\u591a\u827a\u7684\u65f6\u5c1a\u5f71\u54cd\u8005\uff0c\u51ed\u501fShape Wear\u54c1\u724c\u53d6\u5f97\u6210\u529f\" class=\"wp-image-20521\" title=\"L\u00ea Ho\u00e0ng B\u00edch T\u01b0\u1eddng Vi - \u591a\u624d\u591a\u827a\u7684\u65f6\u5c1a\u5f71\u54cd\u529b\u8005\uff0c\u51ed\u501f Shape Wear \u54c1\u724c\u53d6\u5f97\u6210\u529f\u3002.\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-09.png 1242w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-09-241x300.png 241w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-09-823x1024.png 823w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-09-768x955.png 768w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-09-1235x1536.png 1235w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-09-600x746.png 600w\" sizes=\"auto, (max-width: 1242px) 100vw, 1242px\"><figcaption class=\"wp-element-caption\">L\u00ea Ho\u00e0ng B\u00edch T\u01b0\u1eddng Vi \u2013 \u591a\u624d\u591a\u827a\u7684\u65f6\u5c1aInfluencer\uff0c\u51ed\u501fShape Wear\u54c1\u724c\u53d6\u5f97\u6210\u529f<\/figcaption><\/figure>\n<\/div><h3 class=\"wp-block-heading\">\u6885\u5434<\/h3><p class=\"wp-block-paragraph\">Mai Ng\u00f4\uff08\u5168\u540d\uff1aNg\u00f4 Th\u1ecb Qu\u1ef3nh Mai\uff0c1995\u5e748\u67081\u65e5\u51fa\u751f\uff09\u662f\u4e00\u4f4d\u7ecf\u9a8c\u4e30\u5bcc\u7684\u6a21\u7279\u548cKOL\uff0c\u5728\u65f6\u5c1a\u754c\u4eab\u6709\u76db\u8a89\u3002\u5979\u66fe\u83b7\u5f97The Face Vietnam\u4e9a\u519b\uff0c\u5e76\u53c2\u52a0\u8fc7\u591a\u9879\u77e5\u540d\u6bd4\u8d5b\u3002Mai Ng\u00f4\u4ee5\u591a\u53d8\u7684\u98ce\u683c\u8457\u79f0\uff0c\u8fd1\u671f\u901a\u8fc7TikTok\u4e0a\u521b\u610f\u5341\u8db3\u7684\u98ce\u683c\u53d8\u6362\u89c6\u9891\u5438\u5f15\u4e86\u4f17\u591a\u5173\u6ce8\u3002.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-10-683x1024.png\" alt=\"Mai Ng\u00f4\uff0c\u7ecf\u9a8c\u4e30\u5bcc\u7684\u6a21\u7279\u4e0eKOL\uff0c\u4ee5\u591a\u6837\u98ce\u683c\u548c\u521b\u610fTikTok\u89c6\u9891\u8457\u79f0\uff0c\u66fe\u83b7The Face Vietnam\u4e9a\u519b\" class=\"wp-image-20522\" title=\"\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-10-683x1024.png 683w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-10-200x300.png 200w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-10-768x1152.png 768w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-10-600x900.png 600w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-10.png 856w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\"><figcaption class=\"wp-element-caption\">Mai Ng\u00f4\uff0c\u7ecf\u9a8c\u4e30\u5bcc\u7684\u6a21\u7279\u4e0eKOL\uff0c\u4ee5\u591a\u6837\u98ce\u683c\u548c\u521b\u610fTikTok\u89c6\u9891\u8457\u79f0\uff0c\u66fe\u83b7The Face Vietnam\u4e9a\u519b<\/figcaption><\/figure>\n<\/div><h3 class=\"wp-block-heading\">\u7384\u962e \u2013 Hmeuu<\/h3><p class=\"wp-block-paragraph\">Huy\u1ec1n Nguy\u1ec5n\uff08\u5168\u540d\uff1aNguy\u1ec5n Thanh Huy\u1ec1n\uff0c1995\u5e745\u67086\u65e5\u51fa\u751f\uff09\u662f\u4e00\u4f4d\u62e5\u6709\u7075\u6d3b\u98ce\u683c\u8f6c\u53d8\u80fd\u529b\u7684\u65f6\u5c1aKOL\u3002\u5979\u4ece\u7a7a\u4e58\u8f6c\u578b\u4e3a\u65f6\u5c1aKOL\uff0c\u5728\u7f51\u7edc\u793e\u533a\u5f15\u8d77\u5f3a\u70c8\u53cd\u54cd\u3002Huy\u1ec1n Nguy\u1ec5n\u7ecf\u5e38\u5206\u4eab\u4e0e\u4e08\u592b\u7684\u5e78\u798f\u5bb6\u5ead\u751f\u6d3b\uff0c\u5728\u5404\u5927\u793e\u4ea4\u5e73\u53f0\u4e0a\u5907\u53d7\u5173\u6ce8\u3002.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"1284\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-11.png\" alt=\"Huy\u1ec1n Nguy\u1ec5n - \u4ece\u7a7a\u4e58\u5230\u77e5\u540d\u65f6\u5c1aKOL\" class=\"wp-image-20523\" title=\"Huy\u1ec1n Nguy\u1ec5n - \u4ece\u7a7a\u4e58\u5230\u77e5\u540d\u65f6\u5c1aKOL\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-11.png 856w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-11-200x300.png 200w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-11-683x1024.png 683w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-11-768x1152.png 768w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-11-600x900.png 600w\" sizes=\"auto, (max-width: 856px) 100vw, 856px\"><figcaption class=\"wp-element-caption\">Huy\u1ec1n Nguy\u1ec5n \u2013 \u4ece\u7a7a\u4e58\u4eba\u5458\u5230\u5907\u53d7\u77a9\u76ee\u7684\u65f6\u5c1aKOL<\/figcaption><\/figure>\n<\/div><h3 class=\"wp-block-heading\">Tikka \u9ec4\u8d24<\/h3><p class=\"wp-block-paragraph\">Tikka Ho\u00e0ng Hi\u1ec1n\uff08\u672c\u540d\uff1aHo\u00e0ng H\u1ea3i Hi\u1ec1n\uff0c1996\u5e74\u51fa\u751f\uff09\u662f\u65f6\u5c1a\u9886\u57df\u5185\u4ee5\u591a\u6837\u3001\u521b\u610f\u5ba1\u7f8e\u8457\u79f0\u7684KOL\u3002\u5979\u7ecf\u5e38\u5728TikTok\u548cInstagram\u4e0a\u5206\u4eab\u72ec\u7279\u7a7f\u642d\u53ca\u65f6\u5c1a\u4ea7\u54c1\u6d4b\u8bc4\u3002\u9664\u4e86KOL\u8eab\u4efd\uff0cTikka\u8fd8\u6210\u529f\u7ecf\u8425\u7740\u81ea\u5df1\u7684\u670d\u88c5\u5e97\u548c\u7f8e\u7532\u5e97\uff0c\u5c55\u73b0\u51fa\u5353\u8d8a\u7684\u80fd\u529b\u3002.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1103\" height=\"1379\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-12.png\" alt=\"Tikka Ho\u00e0ng Hi\u1ec1n\uff0c\u521b\u610f\u65f6\u5c1aKOL\uff0c\u540c\u65f6\u51ed\u501f\u81ea\u6709\u670d\u88c5\u5e97\u548c\u7f8e\u7532\u5e97\u5728\u5546\u4e1a\u9886\u57df\u53d6\u5f97\u6210\u529f\" class=\"wp-image-20524\" title=\"Tikka Ho\u00e0ng Hi\u1ec1n\uff0c\u521b\u610f\u65f6\u5c1aKOL\uff0c\u540c\u65f6\u51ed\u501f\u81ea\u6709\u670d\u88c5\u5e97\u548c\u7f8e\u7532\u5e97\u5728\u5546\u4e1a\u9886\u57df\u53d6\u5f97\u6210\u529f\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-12.png 1103w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-12-240x300.png 240w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-12-819x1024.png 819w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-12-768x960.png 768w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/kol-thoi-trang-viet-nam-12-600x750.png 600w\" sizes=\"auto, (max-width: 1103px) 100vw, 1103px\"><figcaption class=\"wp-element-caption\">Tikka Ho\u00e0ng Hi\u1ec1n\uff0c\u521b\u610f\u65f6\u5c1aKOL\uff0c\u540c\u65f6\u51ed\u501f\u81ea\u6709\u670d\u88c5\u5e97\u548c\u7f8e\u7532\u5e97\u5728\u5546\u4e1a\u9886\u57df\u53d6\u5f97\u6210\u529f<\/figcaption><\/figure>\n<\/div><h2 class=\"wp-block-heading\">\u603b\u7ed3<\/h2><p class=\"wp-block-paragraph\">\u5728\u8d8a\u5357\u65f6\u5c1a\u9886\u57df\uff0cKOL\u548cKOC\u4e0d\u4ec5\u662f\u4f20\u64ad\u8005\uff0c\u66f4\u662f\u521b\u610f\u4e0e\u98ce\u683c\u7684\u8c61\u5f81\uff0c\u5f15\u9886\u5e74\u8f7b\u4eba\u6f6e\u6d41\u8d8b\u52bf\u3002\u51ed\u501f\u4e2a\u4eba\u98ce\u683c\u548c\u72ec\u7279\u6027\uff0c\u4ed6\u4eec\u4e3a\u54c1\u724c\u5e26\u6765\u91cd\u8981\u4ef7\u503c\u3002\u4f01\u4e1a\u82e5\u80fd\u4e0e\u5408\u9002\u7684KOL\/KOC\u5408\u4f5c\uff0c\u5c06\u6709\u673a\u4f1a\u63d0\u5347\u54c1\u724c\u5f62\u8c61\uff0c\u521b\u9020\u5dee\u5f02\u5316\uff0c\u5438\u5f15\u5ba2\u6237\u5173\u6ce8\u3002.<\/p><p class=\"wp-block-paragraph\"><a 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