{"id":12416,"date":"2026-08-16T18:27:36","date_gmt":"2026-08-16T11:27:36","guid":{"rendered":"https:\/\/dps.media\/?p=12416"},"modified":"2026-08-16T18:27:36","modified_gmt":"2026-08-16T11:27:36","slug":"zalo%e8%90%a5%e9%94%80%e7%9a%848%e5%a4%a7%e4%bc%98%e5%8a%bf","status":"publish","type":"post","link":"https:\/\/dps.media\/zh\/zalo%e8%90%a5%e9%94%80%e7%9a%848%e5%a4%a7%e4%bc%98%e5%8a%bf\/","title":{"rendered":"Zalo\u8425\u9500\u5e2e\u52a9SMEs\u7a81\u7834\u9500\u552e\u989d\u76848\u5927\u4f18\u52bf"},"content":{"rendered":"

Khi chi ph\u00ed ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook v\u00e0 Google ng\u00e0y c\u00e0ng \u0111\u1eaft \u0111\u1ecf, kh\u00f4ng \u00edt ch\u1ee7 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs) r\u01a1i v\u00e0o th\u1ebf ti\u1ebfn tho\u00e1i l\u01b0\u1ee1ng nan: r\u00f3t th\u00eam ng\u00e2n s\u00e1ch th\u00ec c\u1ea1n v\u1ed1n, m\u00e0 d\u1eebng ch\u1ea1y th\u00ec m\u1ea5t tr\u1eafng \u0111\u01a1n h\u00e0ng. \u0110\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n c\u1ea7n m\u1ed9t k\u00eanh gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp, n\u01a1i th\u00f4ng \u0111i\u1ec7p g\u1eedi \u0111i ch\u1eafc ch\u1eafn \u0111\u1ebfn tay ng\u01b0\u1eddi nh\u1eadn. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do v\u00ec sao l\u1ee3i \u00edch c\u1ee7a Zalo Marketing<\/a> \u0111ang \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb v\u00e0 d\u1ecbch v\u1ee5 t\u1ea1i Vi\u1ec7t Nam khai th\u00e1c tri\u1ec7t \u0111\u1ec3 nh\u1eb1m t\u1ed1i \u01b0u chi ph\u00ed v\u1eadn h\u00e0nh.<\/p>

Zalo kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng nh\u1eafn tin c\u00e1 nh\u00e2n th\u00f4ng th\u01b0\u1eddng. V\u1edbi h\u01a1n 77 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean m\u1ed7i th\u00e1ng, \u0111\u00e2y l\u00e0 m\u1ed9t ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ef1c k\u1ef3 ti\u1ec1m n\u0103ng n\u1ebfu doanh nghi\u1ec7p bi\u1ebft c\u00e1ch k\u1ebft h\u1ee3p gi\u1eefa Zalo Official Account (OA), tin nh\u1eafn ZNS v\u00e0 c\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/p>

1. Ti\u1ebfp c\u1eadn tr\u1ef1c di\u1ec7n t\u1ec7p kh\u00e1ch h\u00e0ng th\u1eadt kh\u00f4ng lo t\u00e0i kho\u1ea3n \u1ea3o<\/h2>

M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111au \u0111\u1ea7u nh\u1ea5t khi ch\u1ea1y ads tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i qu\u1ed1c t\u1ebf l\u00e0 t\u00ecnh tr\u1ea1ng click \u1ea3o ho\u1eb7c t\u00e0i kho\u1ea3n spam kh\u00f4ng c\u00f3 nhu c\u1ea7u th\u1ef1c t\u1ebf. V\u1edbi Zalo, m\u1ed7i t\u00e0i kho\u1ea3n \u0111\u1ec1u b\u1eaft bu\u1ed9c g\u1eafn li\u1ec1n v\u1edbi m\u1ed9t s\u1ed1 \u0111i\u1ec7n tho\u1ea1i \u0111\u1ecbnh danh t\u1ea1i Vi\u1ec7t Nam.<\/p>

\u0110i\u1ec1u n\u00e0y mang l\u1ea1i l\u1ee3i th\u1ebf r\u1ea5t l\u1edbn: b\u1ea5t k\u1ef3 ai nh\u1eafn tin v\u00e0o Zalo OA hay t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n \u0111\u1ec1u l\u00e0 m\u1ed9t ng\u01b0\u1eddi d\u00f9ng th\u1eadt 100%. T\u1ec7p kh\u00e1ch h\u00e0ng thu th\u1eadp \u0111\u01b0\u1ee3c c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n h\u1eb3n, gi\u00fap \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n kh\u00f4ng t\u1ed1n th\u1eddi gian l\u1ecdc data r\u00e1c.<\/p>

\"l\u1ee3i<\/p>

2. T\u1ef7 l\u1ec7 m\u1edf tin nh\u1eafn ch\u1ea1m m\u1ed1c 85% \u2013 90%<\/h2>

Email Marketing t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam hi\u1ec7n nay ch\u1ec9 \u0111\u1ea1t t\u1ef7 l\u1ec7 m\u1edf trung b\u00ecnh t\u1eeb 12% \u0111\u1ebfn 18%, ph\u1ea7n l\u1edbn r\u01a1i v\u00e0o h\u00f2m th\u01b0 r\u00e1c (Spam) ho\u1eb7c tab Qu\u1ea3ng c\u00e1o. Ng\u01b0\u1ee3c l\u1ea1i, th\u00f4ng b\u00e1o t\u1eeb Zalo nh\u1ea3y tr\u1ef1c ti\u1ebfp tr\u00ean m\u00e0n h\u00ecnh kh\u00f3a \u0111i\u1ec7n tho\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>

Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea t\u1eeb n\u1ec1n t\u1ea3ng Zalo for Business<\/a>, c\u00e1c chi\u1ebfn d\u1ecbch g\u1eedi tin nh\u1eafn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua Zalo Notification Service (ZNS) ho\u1eb7c tin truy\u1ec1n th\u00f4ng Broadcast \u0111\u1ea1t t\u1ef7 l\u1ec7 \u0111\u1ecdc th\u1ef1c t\u1ebf t\u1eeb 85% \u0111\u1ebfn 92%. Kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c tin nh\u1eafn t\u1ee9c th\u00ec, t\u1eeb m\u00e3 gi\u1ea3m gi\u00e1, th\u00f4ng b\u00e1o \u0111\u01a1n h\u00e0ng cho \u0111\u1ebfn l\u1ecbch h\u1eb9n d\u1ecbch v\u1ee5.<\/p>

3. T\u1ed1i \u01b0u chi ph\u00ed Re-marketing v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch c\u0169<\/h2>

Chi ph\u00ed \u0111\u1ec3 t\u00ecm ki\u1ebfm m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi th\u01b0\u1eddng \u0111\u1eaft g\u1ea5p 5 \u0111\u1ebfn 7 l\u1ea7n so v\u1edbi vi\u1ec7c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng c\u0169 mua l\u1ea1i. Nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf li\u00ean t\u1ee5c \u0111\u1ed5 ti\u1ec1n ch\u1ea1y ads m\u1edbi m\u00e0 qu\u00ean m\u1ea5t t\u1ec7p kh\u00e1ch \u0111\u00e3 t\u1eebng mua h\u00e0ng.<\/p>

Th\u00f4ng qua Zalo OA, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo th\u1ebb tag (v\u00ed d\u1ee5: Kh\u00e1ch VIP<\/em>, Kh\u00e1ch ch\u01b0a mua<\/em>, Kh\u00e1ch quan t\u00e2m d\u1ecbch v\u1ee5 A<\/em>) \u0111\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a \u0111\u00fang nhu c\u1ea7u. Chi ph\u00ed cho m\u1ed9t tin nh\u1eafn ZNS ch\u1ec9 b\u1eb1ng m\u1ed9t ph\u1ea7n nh\u1ecf so v\u1edbi SMS Brandname truy\u1ec1n th\u1ed1ng nh\u01b0ng hi\u1ec3n th\u1ecb sinh \u0111\u1ed9ng v\u1edbi h\u00ecnh \u1ea3nh, n\u00fat b\u1ea5m CTA v\u00e0 \u0111\u01b0\u1eddng d\u1eabn tr\u1ef1c quan.<\/p>

4. T\u1ef1 \u0111\u1ed9ng h\u00f3a ph\u1ea3n h\u1ed3i v\u00e0 ch\u1ed1t \u0111\u01a1n 24\/7 b\u1eb1ng AI<\/h2>

B\u1ea1n \u0111\u00e3 t\u1eebng b\u1ecb m\u1ea5t kh\u00e1ch ch\u1ec9 v\u00ec nh\u00e2n vi\u00ean ph\u1ea3n h\u1ed3i tin nh\u1eafn ch\u1eadm 15 ph\u00fat v\u00e0o bu\u1ed5i t\u1ed1i? Kh\u00e1ch h\u00e0ng th\u1eddi nay kh\u00f4ng c\u00f3 th\u00f3i quen ch\u1edd \u0111\u1ee3i; h\u1ecd s\u1ebd chuy\u1ec3n ngay sang \u0111\u1ed1i th\u1ee7 n\u1ebfu kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi t\u1ee9c th\u00ec.<\/p>

T\u00edch h\u1ee3p AI Chatbot v\u00e0 c\u00e1c lu\u1ed3ng t\u1ef1 \u0111\u1ed9ng h\u00f3a th\u00f4ng minh (nh\u01b0 n8n Workflows) v\u00e0o Zalo OA gi\u00fap doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 b\u00e0i to\u00e1n n\u00e0y. H\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng b\u00e1o gi\u00e1, ki\u1ec3m tra t\u1ed3n kho, g\u1eedi h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng v\u00e0 \u0111\u1eb7t l\u1ecbch h\u1eb9n t\u1ef1 \u0111\u1ed9ng ngay khi kh\u00e1ch v\u1eeba nh\u1eafn tin, gi\u00fap t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n t\u0103ng trung b\u00ecnh 25% m\u00e0 kh\u00f4ng c\u1ea7n t\u0103ng th\u00eam nh\u00e2n s\u1ef1 tr\u1ef1c fanpage.<\/p>

5. X\u00e2y d\u1ef1ng t\u00e0i s\u1ea3n s\u1ed1 \u0111\u1ed9c quy\u1ec1n kh\u00f4ng ph\u1ee5 thu\u1ed9c thu\u1eadt to\u00e1n<\/h2>

Thu\u1eadt to\u00e1n ph\u00e2n ph\u1ed1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i thay \u0111\u1ed5i li\u00ean t\u1ee5c, l\u01b0\u1ee3t ti\u1ebfp c\u1eadn t\u1ef1 nhi\u00ean (Organic Reach) c\u1ee7a c\u00e1c Fanpage Facebook hi\u1ec7n t\u1ea1i th\u01b0\u1eddng gi\u1ea3m s\u00e2u d\u01b0\u1edbi 3%. Doanh nghi\u1ec7p d\u01b0\u1eddng nh\u01b0 \u0111ang \u201cthu\u00ea nh\u00e0\u201d tr\u00ean \u0111\u1ea5t c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/p>

Khi kh\u00e1ch h\u00e0ng nh\u1ea5n n\u00fat \u5174\u8da3<\/strong> Zalo OA ho\u1eb7c l\u01b0u li\u00ean h\u1ec7 c\u1ee7a b\u1ea1n, h\u1ecd \u0111\u00e3 ch\u00ednh th\u1ee9c b\u01b0\u1edbc v\u00e0o h\u1ec7 sinh th\u00e1i d\u1eef li\u1ec7u c\u1ee7a ri\u00eang b\u1ea1n. B\u1ea1n to\u00e0n quy\u1ec1n ch\u1ee7 \u0111\u1ed9ng th\u1eddi \u0111i\u1ec3m v\u00e0 n\u1ed9i dung g\u1eedi tin m\u00e0 kh\u00f4ng s\u1ee3 b\u00e0i vi\u1ebft b\u1ecb b\u00f3p t\u01b0\u01a1ng t\u00e1c v\u00f4 c\u1edb.<\/p>

6. Tr\u1ea3i nghi\u1ec7m mua s\u1eafm li\u1ec1n m\u1ea1ch v\u1edbi Zalo Mini App<\/h2>

B\u1eaft kh\u00e1ch h\u00e0ng t\u1ea3i m\u1ed9t \u1ee9ng d\u1ee5ng ri\u00eang v\u1ec1 \u0111i\u1ec7n tho\u1ea1i l\u00e0 r\u00e0o c\u1ea3n r\u1ea5t l\u1edbn. Kh\u00e1ch ng\u1ea1i t\u1ed1n dung l\u01b0\u1ee3ng b\u1ed9 nh\u1edb, ng\u1ea1i \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n r\u01b0\u1eddm r\u00e0.<\/p>

Zalo Mini App gi\u1ea3i quy\u1ebft tr\u1ecdn v\u1eb9n \u0111i\u1ec3m ngh\u1ebdn n\u00e0y b\u1eb1ng c\u00e1ch cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng m\u1edf \u1ee9ng d\u1ee5ng b\u00e1n h\u00e0ng, t\u00edch \u0111i\u1ec3m th\u00e0nh vi\u00ean, xem th\u1ef1c \u0111\u01a1n ho\u1eb7c thanh to\u00e1n ngay b\u00ean trong Zalo. Kh\u00e1ch h\u00e0ng ch\u1ec9 c\u1ea7n 1 ch\u1ea1m \u0111\u1ec3 x\u00e1c th\u1ef1c th\u00f4ng tin v\u00e0 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng qua ZaloPay ho\u1eb7c chuy\u1ec3n kho\u1ea3n ng\u00e2n h\u00e0ng trong ch\u01b0a \u0111\u1ea7y 30 gi\u00e2y.<\/p>

7. N\u00e2ng cao \u0111\u1ed9 uy t\u00edn v\u1edbi ch\u1ee9ng nh\u1eadn Zalo OA Doanh Nghi\u1ec7p<\/h2>

Kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng c\u1ea3nh gi\u00e1c v\u1edbi c\u00e1c chi\u00eau tr\u00f2 l\u1eeba \u0111\u1ea3o m\u1ea1o danh th\u01b0\u01a1ng hi\u1ec7u tr\u00ean kh\u00f4ng gian m\u1ea1ng. M\u1ed9t t\u00e0i kho\u1ea3n Zalo OA c\u00f3 d\u1ea5u t\u00edch v\u00e0ng x\u00e1c th\u1ef1c k\u00e8m t\u00ean doanh nghi\u1ec7p \u0111\u1ea7y \u0111\u1ee7 mang l\u1ea1i c\u1ea3m gi\u00e1c an t\u00e2m tuy\u1ec7t \u0111\u1ed1i khi giao d\u1ecbch.<\/p>

Doanh nghi\u1ec7p s\u1edf h\u1eefu h\u1ed3 s\u01a1 ph\u00e1p l\u00fd r\u00f5 r\u00e0ng tr\u00ean Zalo s\u1ebd d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng uy t\u00edn l\u00e2u d\u00e0i, t\u1ea1o ti\u1ec1n \u0111\u1ec1 thu\u1eadn l\u1ee3i khi k\u00fd k\u1ebft c\u00e1c h\u1ee3p \u0111\u1ed3ng gi\u00e1 tr\u1ecb l\u1edbn ho\u1eb7c tri\u1ec3n khai d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng cao c\u1ea5p.<\/p>

8. Kh\u00e9p k\u00edn ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i \u0111a k\u00eanh (Omnichannel)<\/h2>

Zalo Marketing kh\u00f4ng \u0111\u1ee9ng ri\u00eang l\u1ebb m\u00e0 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 \u201ctr\u1ea1m trung chuy\u1ec3n\u201d ch\u1ed1t h\u1ea1 \u0111\u01a1n h\u00e0ng t\u1eeb c\u00e1c k\u00eanh kh\u00e1c. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook Ads, Google Ads ho\u1eb7c TikTok Ads \u0111i\u1ec1u h\u01b0\u1edbng th\u1eb3ng v\u1ec1 Zalo chat.<\/p>

V\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1ea1i N\u1ed9i th\u1ea5t M\u1ed9c An<\/em>: Sau khi tri\u1ec3n khai g\u1eafn m\u00e3 QR Zalo l\u00ean bao b\u00ec s\u1ea3n ph\u1ea9m v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch t\u1eeb video ng\u1eafn TikTok v\u1ec1 Zalo OA \u0111\u1ec3 nh\u1eadn voucher b\u1ea3o h\u00e0nh 1 n\u0103m, t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i mua th\u00eam ph\u1ee5 ki\u1ec7n t\u0103ng 34% ch\u1ec9 sau 2 th\u00e1ng th\u1eed nghi\u1ec7m.<\/p>

\"l\u1ee3i<\/p>

Gi\u1ea3i ph\u00e1p tri\u1ec3n khai Zalo Marketing to\u00e0n di\u1ec7n c\u00f9ng DPS.MEDIA<\/h2>

Hi\u1ec3u \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng nh\u01b0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng Zalo Marketing b\u00e0i b\u1ea3n, chu\u1ea9n h\u00f3a t\u1eeb kh\u00e2u x\u00e1c th\u1ef1c OA, thi\u1ebft l\u1eadp k\u1ecbch b\u1ea3n chatbot t\u1ef1 \u0111\u1ed9ng cho \u0111\u1ebfn t\u00edch h\u1ee3p Zalo Mini App \u0111\u00f2i h\u1ecfi \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n k\u1ef9 thu\u1eadt s\u00e2u v\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u1eefng v\u00e0ng.<\/p>

T\u1ea1i DPS.MEDIA, ch\u00fang t\u00f4i cung c\u1ea5p h\u1ec7 sinh th\u00e1i d\u1ecbch v\u1ee5 Digital Marketing to\u00e0n di\u1ec7n t\u1ea1i DPS.MEDIA<\/a> k\u1ebft h\u1ee3p c\u00f9ng c\u00e1c c\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng h\u00f3a AI th\u1ef1c chi\u1ebfn. \u0110\u1ed9i ng\u0169 chuy\u00ean gia s\u1ebd \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p t\u1eeb vi\u1ec7c chu\u1ea9n h\u00f3a nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng lu\u1ed3ng ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i cho \u0111\u1ebfn \u0111o l\u01b0\u1eddng ROI minh b\u1ea1ch nh\u1ea5t.<\/p>

N\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebfn Zalo th\u00e0nh c\u1ed7 m\u00e1y gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o doanh thu b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p m\u00ecnh, h\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi ch\u00fang t\u00f4i:<\/p>