{"id":9726,"date":"2024-11-14T11:20:10","date_gmt":"2024-11-14T04:20:10","guid":{"rendered":"https:\/\/dps.media\/?p=9726"},"modified":"2024-12-12T22:43:42","modified_gmt":"2024-12-12T15:43:42","slug":"facebook-advertising-guarantees-sales","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/facebook-advertising-guarantees-sales\/","title":{"rendered":"The Truth About Facebook Ads Commitment to Business Results"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Are you looking for a Facebook Ads service that commits revenue, commits orders to boost your business? This sounds attractive, but are those promises about increasing orders really reliable? What do businesses and agencies need to do to solve the difficult problem of Facebook Ads services committing revenue?<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-03.jpg\" alt=\"Facebook advertising is one of the necessary conditions to build a brand, create recognition, and increase product\/service awareness.\" class=\"wp-image-9809\" title=\"Facebook advertising is one of the necessary conditions to build a brand, create recognition, and increase product\/service awareness.\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-03.jpg 1200w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-03-600x338.jpg 600w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-03-300x169.jpg 300w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-03-1024x576.jpg 1024w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-03-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><figcaption class=\"wp-element-caption\">Facebook advertising is one of the necessary conditions to build a brand, create recognition, and increase product\/service awareness.<\/figcaption><\/figure>\n<\/div><h2 class=\"wp-block-heading\">What is Facebook Ads revenue commitment?<\/h2><p>Facebook Ads revenue commitment is a form of advertising where the service provider guarantees customers a certain revenue or number of orders from the advertising campaign. This means service companies not only display your ads to potential customers but also have to generate transactions or at least valuable interactions to achieve the business goals set.<\/p><p>Revenue commitment ads attract many businesses with appealing promises that they will achieve specific, clear results instead of just receiving impressions or clicks without any real benefit commitment.<\/p><h2 class=\"wp-block-heading\">Facebook Ads revenue commitment service: The harsh truth<\/h2><h3 class=\"wp-block-heading\">Don't believe in endless promises about revenue from Facebook ads<\/h3><p>Th\u1eadt \u0111\u00e1ng ti\u1ebfc khi nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn b\u1ecb cu\u1ed1n v\u00e0o nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o hoa m\u1ef9 v\u1ec1 \u201ccam k\u1ebft doanh s\u1ed1\u201d t\u1eeb c\u00e1c d\u1ecbch v\u1ee5 ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook. \u0110\u1eb1ng sau nh\u1eefng l\u1eddi h\u1ee9a h\u1eb9n \u0111\u00f3, th\u01b0\u1eddng \u1ea9n ch\u1ee9a nh\u1eefng m\u1ee5c \u0111\u00edch kh\u00f4ng m\u1ea5y trong s\u00e1ng. H\u00e3y \u0111\u1eb7t c\u00e2u h\u1ecfi: N\u1ebfu m\u1ed9t c\u00f4ng ty th\u1eadt s\u1ef1 c\u00f3 kh\u1ea3 n\u0103ng \u201ch\u00f4 m\u01b0a g\u1ecdi gi\u00f3\u201d tr\u00ean n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o Facebook \u0111\u1ebfn v\u1eady, t\u1ea1i sao h\u1ecd kh\u00f4ng t\u1ef1 m\u00ecnh kinh doanh s\u1ea3n ph\u1ea9m m\u00e0 l\u1ea1i \u0111i ch\u1ea1y qu\u1ea3ng c\u00e1o cho ng\u01b0\u1eddi kh\u00e1c? C\u00e2u tr\u1ea3 l\u1eddi th\u1eadt \u0111\u01a1n gi\u1ea3n: nh\u1eefng l\u1eddi cam k\u1ebft \u1ea5y ch\u1ec9 l\u00e0 chi\u00eau tr\u00f2 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 th\u1eadt.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1280\" height=\"800\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-04.jpg\" alt=\"The fact that Facebook ad companies confidently commit revenue usually indicates they do not truly understand the complexity of this platform.\" class=\"wp-image-9812\" title=\"The fact that Facebook ad companies confidently commit revenue usually indicates they do not truly understand the complexity of this platform.\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-04.jpg 1280w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-04-600x375.jpg 600w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-04-300x188.jpg 300w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-04-1024x640.jpg 1024w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-04-768x480.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"><figcaption class=\"wp-element-caption\">The fact that Facebook ad companies confidently commit revenue usually indicates they do not truly understand the complexity of this platform.<\/figcaption><\/figure>\n<\/div><h3 class=\"wp-block-heading\">S\u1ef1 th\u1eadt v\u1ec1 nh\u1eefng \u0111\u01a1n v\u1ecb \u201ccam k\u1ebft doanh s\u1ed1\u201d t\u1eeb qu\u1ea3ng c\u00e1o Facebook<\/h3><p>Those units confidently committing revenue from Facebook ads are essentially targeting the psychology of businesses wanting quick profits. They don't care about building your long-term brand on Facebook but only want to exploit opportunities for short-term gains. In reality, the more confident the absolute revenue commitment from Facebook ads, the less likely they truly understand the platform's algorithms and operations.<\/p><h3 class=\"wp-block-heading\">Why even Facebook itself doesn't dare to commit revenue for its own ads?<\/h3><p>This says it all. Even Facebook, with its massive data infrastructure, does not dare to make absolute revenue commitments for ad campaigns. So how can ad service companies confidently claim that? Clearly, this is very unreasonable.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-07.jpg\" alt='Even the Facebook platform itself cannot fully control the results of campaigns, so don&#039;t trust &quot;Facebook advertising sales commitment&quot; too much' class=\"wp-image-9813\" title='Even the Facebook platform itself cannot fully control the results of campaigns, so don&#039;t trust &quot;Facebook advertising sales commitment&quot; too much' srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-07.jpg 1200w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-07-600x314.jpg 600w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-07-300x157.jpg 300w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-07-1024x536.jpg 1024w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-07-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><figcaption class=\"wp-element-caption\">Ngay c\u1ea3 ch\u00ednh n\u1ec1n t\u1ea3ng Facebook c\u0169ng kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch n\u00ean \u0111\u1eebng qu\u00e1 tin t\u01b0\u1edfng v\u00e0o \u201cqu\u1ea3ng c\u00e1o Facebook cam k\u1ebft doanh s\u1ed1\u201d<\/figcaption><\/figure>\n<\/div><h2 class=\"wp-block-heading\">What damages can the \"Facebook Ads revenue commitment\" trap cause for businesses?<\/h2><h3 class=\"wp-block-heading\">Low customer quality<\/h3><p>One of the biggest traps of Facebook Ads services committing revenue is usually low customer quality. To achieve committed revenue, some service providers may target customer groups with low spending ability or easily persuaded to buy through promotions.<\/p><p>However, these customers do not always bring long-term value to the business and have a very low chance of returning. As a result, businesses may achieve short-term revenue but lose the opportunity to build a loyal and sustainable customer base.<\/p><h3 class=\"wp-block-heading\">Non-transparent optimization methods<\/h3><p>M\u1ed9t c\u1ea1m b\u1eaby kh\u00e1c c\u1ee7a qu\u1ea3ng c\u00e1o cam k\u1ebft doanh s\u1ed1 l\u00e0 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a c\u00f3 th\u1ec3 kh\u00f4ng minh b\u1ea1ch. C\u00e1c \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o cam k\u1ebft doanh s\u1ed1 \u0111\u00f4i khi s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a \u201cb\u1ea9n\u201d \u0111\u1ec3 nhanh ch\u00f3ng \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu.<\/p><p>For example, they may increase the use of tactics like shock discounts, strong promotions, or gifts to make customers quickly decide to buy. Although these tactics can bring quick revenue, they do not truly build brand value and sometimes negatively affect the business's image in consumers' eyes.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1218\" height=\"812\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-01.jpg\" alt='Using &quot;sales&quot; optimization strategies only brings temporary sales and does not ensure sustainable growth for businesses' class=\"wp-image-9814\" title='Using &quot;sales&quot; optimization strategies only brings temporary sales and does not ensure sustainable growth for businesses' srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-01.jpg 1218w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-01-600x400.jpg 600w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-01-300x200.jpg 300w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-01-1024x683.jpg 1024w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-01-768x512.jpg 768w\" sizes=\"(max-width: 1218px) 100vw, 1218px\"><figcaption class=\"wp-element-caption\">Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt t\u1ed1i \u01b0u h\u00f3a \u201cb\u1ea9n\u201d ch\u1ec9 mang l\u1ea1i doanh s\u1ed1 t\u1ea1m th\u1eddi v\u00e0 kh\u00f4ng \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p<\/figcaption><\/figure>\n<\/div><h3 class=\"wp-block-heading\">Risk of additional costs<\/h3><p>Often, to achieve the committed revenue, businesses may face additional costs. This happens when the ad unit adjusts campaigns, increases budgets, or adds support tools without prior notice to customers.<\/p><p>As a result, advertising costs exceed initial estimates, and businesses may not achieve the expected profits even if they reach revenue. This is a common risk when businesses choose revenue commitment ads without understanding the cost factors during campaign implementation.<\/p><h2 class=\"wp-block-heading\">Cooperation and development<\/h2><h3 class=\"wp-block-heading\">What do businesses need to do?<\/h3><p>So if there is no revenue commitment, why do businesses still need to hire Facebook Ads services? This is because running ads requires deep knowledge of the platform, algorithms, as well as the ability to analyze data and continuously optimize. <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Facebook\" rel=\"nofollow noopener\" target=\"_blank\">Facebook<\/a> Instead of struggling alone, businesses can leverage the experience and expertise of agencies to achieve higher efficiency in a shorter time.<\/p><p>Also, businesses need to provide full information such as business goals, target customers, budget, products\/services, strengths, weaknesses, current marketing channels... to agencies so they can build suitable campaigns. The more detailed the information, the easier it is for agencies to build effective and measurable campaigns.<\/p><h3 class=\"wp-block-heading\">What about Marketing Agencies?<\/h3><p>Although they cannot provide services that commit orders or revenue, marketing agencies should have alternative plans to optimize campaign effectiveness. Because more than anyone, when customers pay for services, they still want some guarantees. Therefore, agencies need to build a clear, transparent cooperation roadmap with customers, set specific goals and measurable metrics, and commit to making their best efforts to achieve the best results.<\/p><p>Instead of focusing on revenue commitments, agencies should focus on optimizing conversion rates, reducing ad costs, increasing customer interaction, and building a strong brand on Facebook. By working closely with customers, agencies can build trust and create long-term cooperative relationships.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1277\" height=\"719\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-02.jpg\" alt=\"Businesses and agencies need to coordinate when running Facebook ads to ensure campaigns are implemented smoothly and effectively.\" class=\"wp-image-9815\" title=\"Businesses and agencies need to coordinate when running Facebook ads to ensure campaigns are implemented smoothly and effectively.\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-02.jpg 1277w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-02-600x338.jpg 600w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-02-300x169.jpg 300w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-02-1024x577.jpg 1024w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/quang-cao-facebook-cam-ket-doanh-so-02-768x432.jpg 768w\" sizes=\"(max-width: 1277px) 100vw, 1277px\"><figcaption class=\"wp-element-caption\">Businesses and agencies need to coordinate when running Facebook ads to ensure campaigns are implemented smoothly and effectively.<\/figcaption><\/figure>\n<\/div><h2 class=\"wp-block-heading\">Conclusion<\/h2><p>H\u00e3y t\u1ec9nh t\u00e1o tr\u01b0\u1edbc nh\u1eefng l\u1eddi m\u1eddi ch\u00e0o h\u1ea5p d\u1eabn v\u1ec1 \u201ccam k\u1ebft doanh s\u1ed1\u201d t\u1eeb c\u00e1c d\u1ecbch v\u1ee5 ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook. Th\u00e0nh c\u00f4ng tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 ph\u1ee9c t\u1ea1p, kh\u00f4ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 ch\u1ea1y m\u1ed9t v\u00e0i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Thay v\u00ec t\u00ecm ki\u1ebfm nh\u1eefng l\u1eddi h\u1ee9a h\u1eb9n vi\u1ec3n v\u00f4ng, h\u00e3y t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ed1i t\u00e1c th\u1ef1c s\u1ef1 hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng tr\u00ean Facebook.<\/p><p>Don't worry about unreliable revenue commitments. At <a href=\"https:\/\/dps.media\/en\/\">DPS.MEDIA<\/a>we commit to accompanying you to build an effective Facebook advertising strategy, optimize every cost, and deliver measurable results. With a team of experienced experts deeply understanding Facebook's algorithms, we will help you reach the right target customers, increase interaction, and sustainably boost revenue. Contact us now for free consultation and professional service experience!<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/277101218_493134248957530_855719.png\" alt=\"DPS.MEDIA - Effective Facebook advertising service with optimal cost\" class=\"wp-image-9816\" title=\"DPS.MEDIA - Effective Facebook advertising service with optimal cost\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/277101218_493134248957530_855719.png 2048w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/277101218_493134248957530_855719-300x300.png 300w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/277101218_493134248957530_855719-100x100.png 100w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/277101218_493134248957530_855719-600x600.png 600w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/277101218_493134248957530_855719-1024x1024.png 1024w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/277101218_493134248957530_855719-150x150.png 150w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/277101218_493134248957530_855719-768x768.png 768w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/277101218_493134248957530_855719-1536x1536.png 1536w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/277101218_493134248957530_855719-700x700.png 700w, https:\/\/dps.media\/wp-content\/uploads\/2024\/11\/277101218_493134248957530_855719-200x200.png 200w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"><figcaption class=\"wp-element-caption\">DPS.MEDIA \u2013 D\u1ecbch v\u1ee5 ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3 v\u1edbi chi ph\u00ed t\u1ed1i \u01b0u<\/figcaption><\/figure>\n<\/div>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 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