{"id":40936,"date":"2026-09-30T14:03:12","date_gmt":"2026-09-30T07:03:12","guid":{"rendered":"https:\/\/dps.media\/shopee-drama-la-gi\/"},"modified":"2026-09-30T14:03:12","modified_gmt":"2026-09-30T07:03:12","slug":"what-is-shopee-drama","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/what-is-shopee-drama\/","title":{"rendered":"Shopee Drama l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn xem phim ng\u1eafn s\u0103n Xu v\u00e0 Voucher"},"content":{"rendered":"

Browsing an online shopping platform but getting drawn into a thrilling, dramatic short film, then seeing your account jump with hundreds of Shopee Coins right after finishing the episode. This is not a joke advertisement but a real experience with What is Shopee Drama<\/strong> \u2013 a brand-new feature that is creating a craze on the Shopee app.<\/p>

In the race to retain users (Dwell Time) on digital platforms, e-commerce platforms are no longer just places to search for products and click buy. The Shoppertainment trend (shopping combined with entertainment) is rapidly transforming from sales livestreams and short videos into multi-episode short film formats (micro-drama). For shop owners and businesses, understanding customers' entertainment behaviors is the key to operating E-Commerce services<\/a> to break through sales. Join DPS.MEDIA to explore in detail how it works, tips for binge-watching dramas to collect coins, and the real value of Shopee Drama below.<\/p>

What is Shopee Drama on the Shopee app?<\/h2>

Simply put, Shopee Drama<\/strong> is a section that broadcasts vertical short drama series fully integrated for free on the Shopee mobile app. Instead of user-created 15\u201330 second short clips like Shopee Video, Shopee Drama focuses on professionally scripted films with coherent storylines, each episode lasting 1 to 2 minutes with rapidly building climaxes.<\/p>

The most prominent feature of Shopee Drama lies in the mechanism \u201cwatch movies and get rewards at the same time\u201d<\/strong>. Users do not have to pay any membership fees; instead, every minute spent watching a drama is recorded by the system and converted into Shopee Coins and valuable discount vouchers. Enjoying entertainment to relieve stress during lunch breaks while accumulating coins to deduct directly from the cash payment when placing an order at night \u2013 this \u201c2-in-1\u201d experience is exactly why the feature quickly attracts millions of views every day.<\/p>

\n \"What
Shopee Drama is a completely free section featuring licensed short dramas available directly on the Shopee app<\/figcaption><\/figure>

Actual benefits of binge-watching dramas on Shopee Drama<\/h2>

Many people often wonder: when watching free dramas on an e-commerce platform, how many coins can you earn, and is it worth the effort of tapping to watch? Let\u2019s look at the benefits and actual figures that Shopee is currently offering:<\/p>

    \n
  • 100% free entertainment:<\/strong> No need to purchase a VIP package, no monthly maintenance fees, and no final episodes locked away like on specialized foreign short-drama apps (ReelShort, DramaBox).<\/li>\n
  • Accumulate up to 500,000 Shopee Coins:<\/strong> By maintaining a daily check-in and watching dramas continuously for 7 days, users can unlock the Lucky Treasure Chest on the seventh day, with a chance to win random rewards of up to 500,000 Coins.<\/li>\n
  • Hunt for blockbuster weekend gifts:<\/strong> Participate in the special combined mission series ShopeeVideo x Shopee LIVE x Shopee Drama<\/em> on Saturdays and Sundays, the total Xu reward pool reaches 1 million Xu along with voucher codes offering direct discounts of 79,000 VND on orders.<\/li>\n
  • Directly deduct from the shopping cart:<\/strong> All accumulated Shopee Xu have a conversion value equivalent to 1 Xu = 1 VND. You can use them to instantly deduct from shopping bills for products ranging from technology items, fashion, to personal care cosmetics without any limitation on product categories.<\/li>\n<\/ul>
    \n \"Quy\u1ec1n
    A summary of attractive benefits: both entertainment and practical shopping savings accumulation<\/figcaption><\/figure>

    What exciting content does the Shopee Drama content library have?<\/h2>

    Designed specifically to optimize the one-handed phone usage habits of Gen Z and office workers, movies on Shopee Drama feature an extremely fast pace, with intense drama unfolding right from the first 10 seconds:<\/p>

      \n
    • Diverse genres:<\/strong> From CEO romance, mother-in-law and daughter-in-law stories, workplace drama, criminal investigations to fun and humorous content. Plot twists appear continuously at the end of each episode, making it difficult for viewers to look away.<\/li>\n
    • Continuously updated list of trending movies:<\/strong> Popular short films currently attracting massive numbers of views include Super Taxi<\/em>, Moonlight Sonata<\/em>, The Call of the Black Bear<\/em>\u2026 along with dozens of new movies added regularly every week.<\/li>\n
    • Perfect duration:<\/strong> Each episode only lasts from 60 to 120 seconds. You can watch while waiting for the elevator, during breaks, or while waiting for food delivery without worrying about spending too much time.<\/li>\n<\/ul>
      \n \"Kho
      A diverse movie library with many dramatic and engaging genres that attract viewers<\/figcaption><\/figure>

      4 Quick Ways to Access Shopee Drama on Your Phone<\/h2>

      If you do not know where to find the movie section in the app interface, immediately apply one of the 4 simple access methods below:<\/p>

      Method 1: Access through the \u201cSee More\u201d section on the Homepage<\/h3>

      From the main interface of the Shopee app, swipe to the utilities category and select See more<\/strong> (or the plus icon\/extension), then click the logo Shopee Drama<\/strong> to go directly to the movie lobby.<\/p>

      \n \"C\u00e1ch
      Quick access through the More section on the Shopee homepage<\/figcaption><\/figure>

      Method 2: Click on the Floating Banner \/ Notification Pop-up<\/h3>

      During event periods or double-date sale days (9.9, 10.10, 11.11), Shopee often displays pop-up banners or flashing floating icons right in the corner of the main screen. You just need to tap directly on this floating icon to enter the event and receive coins.<\/p>

      Method 3: Search Directly on the Search Bar<\/h3>

      Open the search bar at the top of the Shopee app, enter the exact keyword \u201cDrama\u201d<\/strong> or \u201cShopee Drama\u201d<\/strong>, the system will immediately suggest a shortcut leading directly to the short film section.<\/p>

      \n \"T\u00ecm
      Enter the keyword Drama in the search box for instant access<\/figcaption><\/figure>

      Method 4: Access through the Live & Video section<\/h3>

      T\u1ea1i thanh \u0111i\u1ec1u h\u01b0\u1edbng d\u01b0\u1edbi \u0111\u00e1y m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i, ch\u1ecdn bi\u1ec3u t\u01b0\u1ee3ng Live & Video<\/strong>, sau \u0111\u00f3 nh\u00ecn l\u00ean thanh menu ph\u1ee5 ph\u00eda tr\u00ean c\u00f9ng v\u00e0 chuy\u1ec3n sang tab Drama<\/strong>.<\/p>

      Guide to watching videos and switching episodes smoothly<\/h2>

      Thao t\u00e1c xem phim tr\u00ean Shopee Drama c\u1ef1c k\u1ef3 tr\u1ef1c quan v\u00e0 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 khi b\u1ea1n l\u01b0\u1edbt TikTok hay Instagram Reels:<\/p>

        \n
      1. Step 1:<\/strong> T\u1ea1i s\u1ea3nh ch\u00ednh Shopee Drama, ch\u1ecdn poster b\u1ed9 phim m\u00e0 b\u1ea1n mu\u1ed1n th\u01b0\u1edfng th\u1ee9c.<\/li>\n
      2. Step 2:<\/strong> B\u1ea5m v\u00e0o t\u00ean phim \u1edf g\u00f3c tr\u00e1i ph\u00eda d\u01b0\u1edbi m\u00e0n h\u00ecnh \u0111\u1ec3 m\u1edf b\u1ea3ng danh s\u00e1ch c\u00e1c t\u1eadp phim (Episode List).<\/li>\n
      3. Step 3:<\/strong> Ch\u1ecdn s\u1ed1 t\u1eadp mu\u1ed1n xem. \u0110\u1ec3 chuy\u1ec3n sang t\u1eadp k\u1ebf ti\u1ebfp, b\u1ea1n ch\u1ec9 c\u1ea7n vu\u1ed1t nh\u1eb9 ng\u00f3n tay t\u1eeb d\u01b0\u1edbi l\u00ean tr\u00ean tr\u00ean m\u00e0n h\u00ecnh c\u1ea3m \u1ee9ng.<\/li>\n<\/ol>
        \n \"Chi
        Giao di\u1ec7n \u0111i\u1ec1u khi\u1ec3n t\u1eadp phim tr\u1ef1c quan, chuy\u1ec3n t\u1eadp d\u1ec5 d\u00e0ng b\u1eb1ng thao t\u00e1c vu\u1ed1t<\/figcaption><\/figure>

        Tips for Optimizing Xu and Voucher Farming on Shopee Drama Every Day<\/h2>

        Xem phim gi\u1ea3i tr\u00ed l\u00e0 m\u1ed9t chuy\u1ec7n, nh\u01b0ng gom \u0111\u01b0\u1ee3c t\u1ed1i \u0111a xu th\u01b0\u1edfng \u0111\u1ec3 mua s\u1eafm l\u1ea1i \u0111\u00f2i h\u1ecfi m\u1ed9t v\u00e0i m\u1eb9o nh\u1ecf m\u00e0 ng\u01b0\u1eddi xem l\u00e2u n\u0103m hay \u00e1p d\u1ee5ng:<\/p>

          \n
        • \u0110i\u1ec3m danh li\u00ean t\u1ee5c kh\u00f4ng ng\u1eaft chu\u1ed7i:<\/strong> H\u1ec7 th\u1ed1ng t\u00ednh th\u01b0\u1edfng t\u0103ng d\u1ea7n theo ng\u00e0y. N\u1ebfu b\u1ea1n b\u1ecf l\u1ee1 ng\u00e0y th\u1ee9 5 hay th\u1ee9 6, chu\u1ed7i \u0111i\u1ec3m danh s\u1ebd b\u1ecb reset v\u1ec1 ng\u00e0y 1 v\u00e0 b\u1ea1n s\u1ebd \u0111\u00e1nh m\u1ea5t c\u01a1 h\u1ed9i m\u1edf R\u01b0\u01a1ng B\u00e1u 500.000 Xu \u1edf ng\u00e0y th\u1ee9 7. H\u00e3y t\u1ea1o th\u00f3i quen m\u1edf app xem \u00edt nh\u1ea5t 1 t\u1eadp v\u00e0o c\u00f9ng m\u1ed9t khung gi\u1edd c\u1ed1 \u0111\u1ecbnh.<\/li>\n
        • Canh khung gi\u1edd v\u00e0ng cu\u1ed1i tu\u1ea7n:<\/strong> V\u00e0o th\u1ee9 B\u1ea3y v\u00e0 Ch\u1ee7 Nh\u1eadt, l\u01b0\u1ee3ng xu th\u01b0\u1edfng ph\u00e1t ra trong c\u00e1c nhi\u1ec7m v\u1ee5 th\u01b0\u1eddng g\u1ea5p 2 \u0111\u1ebfn 3 l\u1ea7n ng\u00e0y th\u01b0\u1eddng. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m l\u00fd t\u01b0\u1edfng \u0111\u1ec3 t\u00edch l\u0169y l\u01b0\u1ee3ng xu l\u1edbn.<\/li>\n
        • T\u00edch c\u1ef1c th\u1ea3 tim v\u00e0 t\u01b0\u01a1ng t\u00e1c:<\/strong> Nh\u1ea5n th\u00edch, \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn nh\u1eadn x\u00e9t v\u1ec1 t\u00ecnh ti\u1ebft phim ho\u1eb7c chia s\u1ebb link phim cho b\u1ea1n b\u00e8 kh\u00f4ng ch\u1ec9 t\u0103ng t\u00ednh c\u1ed9ng \u0111\u1ed3ng m\u00e0 c\u00f2n gi\u00fap b\u1ea1n nh\u1eadn th\u00eam c\u00e1c l\u01b0\u1ee3t quay s\u1ed1 may m\u1eafn.<\/li>\n
        • B\u1eadt th\u00f4ng b\u00e1o \u1ee9ng d\u1ee5ng (Push Notification):<\/strong> \u0110\u1eebng t\u1eaft th\u00f4ng b\u00e1o Shopee, b\u1edfi c\u00e1c khung gi\u1edd b\u1ea5t ng\u1edd t\u1eb7ng xu nh\u00e2n \u0111\u00f4i (Flash Bonus) th\u01b0\u1eddng ch\u1ec9 g\u1eedi c\u1ea3nh b\u00e1o tr\u01b0\u1edbc 15 \u2013 30 ph\u00fat.<\/li>\n<\/ul>
          \n \"Nhi\u1ec7m
          \u0110i\u1ec3m danh h\u00e0ng ng\u00e0y l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 nh\u1eadn r\u01b0\u01a1ng b\u00e1u qu\u00e0 t\u1eb7ng gi\u00e1 tr\u1ecb cao<\/figcaption><\/figure>

          Comparison: How is Shopee Drama Different from Shopee Video?<\/h2>

          R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng nh\u1ea7m l\u1eabn gi\u1eefa hai t\u00ednh n\u0103ng n\u00e0y v\u00ec ch\u00fang \u0111\u1ec1u hi\u1ec3n th\u1ecb video d\u1ea1ng d\u1ecdc tr\u00ean c\u00f9ng m\u1ed9t \u1ee9ng d\u1ee5ng. Tuy nhi\u00ean, b\u1ea3n ch\u1ea5t v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a ch\u00fang ho\u00e0n to\u00e0n kh\u00e1c nhau:<\/p>\n\n\n\n\n\n\n\n
          Comparison Criteria<\/th>\nShopee Drama<\/th>\nShopee Video<\/th>\n<\/tr>\n<\/thead>\n
          Content format<\/td>\nPhim b\u1ed9 ng\u1eafn nhi\u1ec1u t\u1eadp c\u00f3 c\u1ed1t truy\u1ec7n, di\u1ec5n vi\u00ean v\u00e0 k\u1ecbch b\u1ea3n ho\u00e0n ch\u1ec9nh.<\/td>\nClip ng\u1eafn \u0111\u1ed9c l\u1eadp, review s\u1ea3n ph\u1ea9m, lifestyle, m\u1eb9o v\u1eb7t \u0111\u1eddi s\u1ed1ng.<\/td>\n<\/tr>\n
          Ng\u01b0\u1eddi s\u00e1ng t\u1ea1o<\/td>\nShopee k\u00fd k\u1ebft b\u1ea3n quy\u1ec1n v\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t phim chuy\u00ean nghi\u1ec7p.<\/td>\nC\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng, KOC, KOL v\u00e0 c\u00e1c shop b\u00e1n h\u00e0ng t\u1ef1 s\u1ea3n xu\u1ea5t (UGC).<\/td>\n<\/tr>\n
          Core purpose<\/td>\nT\u0103ng th\u1eddi gian on-site, n\u00e2ng cao ch\u1ec9 s\u1ed1 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng h\u00e0ng ng\u00e0y (DAU).<\/td>\nG\u1eafn link s\u1ea3n ph\u1ea9m affiliate, k\u00edch th\u00edch ch\u1ed1t \u0111\u01a1n h\u00e0ng nhanh qua video.<\/td>\n<\/tr>\n
          C\u01a1 ch\u1ebf th\u01b0\u1edfng Xu<\/td>\n\u0110i\u1ec3m danh theo chu\u1ed7i 7 ng\u00e0y li\u00ean ti\u1ebfp v\u00e0 m\u1edf r\u01b0\u01a1ng b\u00e1u s\u1ef1 ki\u1ec7n.<\/td>\nL\u01b0\u1edbt xem video \u0111\u1ee7 th\u1eddi l\u01b0\u1ee3ng thanh \u0111o th\u1eddi gian (h\u1ed9p qu\u00e0 ph\u00e1t xu).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>
          \n \"Ph\u00e2n
          Shopee Drama v\u00e0 Shopee Video l\u00e0 hai ph\u00e2n v\u00f9ng n\u1ed9i dung ri\u00eang bi\u1ec7t ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch kh\u00e1c nhau<\/figcaption><\/figure>

          Seller Perspective: Leveraging the Shoppertainment Wave to Boost Sales<\/h2>

          \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi mua, Shopee Drama l\u00e0 thi\u00ean \u0111\u01b0\u1eddng gi\u1ea3i tr\u00ed ki\u1ebfm qu\u00e0. Nh\u01b0ng d\u01b0\u1edbi l\u0103ng k\u00ednh c\u1ee7a ng\u01b0\u1eddi kinh doanh online v\u00e0 c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb, \u0111\u00e2y l\u00e0 t\u00edn hi\u1ec7u r\u00f5 r\u00e0ng cho th\u1ea5y Shopee \u0111ang n\u1ed7 l\u1ef1c t\u1ed1i \u0111a \u0111\u1ec3 bi\u1ebfn \u1ee9ng d\u1ee5ng mua s\u1eafm th\u00e0nh m\u1ed9t si\u00eau \u1ee9ng d\u1ee5ng gi\u1ea3i tr\u00ed t\u1ea5t-c\u1ea3-trong-m\u1ed9t (All-in-one app).<\/p>

          Khi kh\u00e1ch h\u00e0ng d\u00e0nh h\u00e0ng gi\u1edd m\u1ed7i ng\u00e0y \u0111\u1ec3 xem phim tr\u00ean app, l\u01b0\u1ee3ng traffic t\u1ef1 nhi\u00ean kh\u1ed5ng l\u1ed3 s\u1ebd \u0111\u01b0\u1ee3c lu\u00e2n chuy\u1ec3n qua c\u00e1c khu v\u1ef1c hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m, g\u1ee3i \u00fd flash sale v\u00e0 livestream. N\u1ebfu ch\u1ee7 shop bi\u1ebft c\u00e1ch li\u00ean k\u1ebft gian h\u00e0ng, thi\u1ebft l\u1eadp voucher \u0111\u00f3n \u0111\u1ea7u l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng v\u1eeba nh\u1eadn xu t\u1eeb drama, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng s\u1ebd t\u0103ng v\u1ecdt m\u00e0 kh\u00f4ng ph\u1ee5 thu\u1ed9c qu\u00e1 nhi\u1ec1u v\u00e0o chi ph\u00ed ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111\u1ea5u th\u1ea7u t\u1eeb kh\u00f3a \u0111\u1eaft \u0111\u1ecf.<\/p>

          \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a to\u00e0n di\u1ec7n gian h\u00e0ng, x\u00e2y d\u1ef1ng k\u00eanh b\u00e1n v\u1eefng m\u1ea1nh k\u1ebft h\u1ee3p \u0111a k\u00eanh t\u1eeb Website chu\u1ea9n SEO, Fanpage \u0111\u1ebfn s\u00e0n TM\u0110T, vi\u1ec7c \u0111\u1ed3ng h\u00e0nh c\u00f9ng m\u1ed9t \u0111\u1ed1i t\u00e1c cung c\u1ea5p full-service marketing services<\/a> chuy\u00ean nghi\u1ec7p s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u00f3n \u0111\u1ea7u m\u1ecdi thu\u1eadt to\u00e1n m\u1edbi v\u00e0 b\u1ee9t ph\u00e1 doanh thu b\u1ec1n v\u1eefng.<\/p>

          Frequently Asked Questions About Shopee Drama (FAQ)<\/h2>

          Does watching Shopee Drama require a monthly subscription fee?<\/h3>

          Ho\u00e0n to\u00e0n kh\u00f4ng.<\/strong> Shopee Drama \u0111\u01b0\u1ee3c cung c\u1ea5p mi\u1ec5n ph\u00ed 100% cho m\u1ecdi t\u00e0i kho\u1ea3n Shopee. B\u1ea1n c\u00f3 th\u1ec3 xem tr\u1ecdn b\u1ed9 kh\u00f4ng gi\u1edbi h\u1ea1n s\u1ed1 t\u1eadp m\u00e0 kh\u00f4ng ph\u1ea3i n\u1ea1p th\u1ebb hay tr\u1ea3 th\u00eam b\u1ea5t k\u1ef3 chi ph\u00ed duy tr\u00ec n\u00e0o.<\/p>

          What are the Shopee Xu received from Shopee Drama used for?<\/h3>

          L\u01b0\u1ee3ng xu t\u00edch l\u0169y \u0111\u01b0\u1ee3c l\u01b0u th\u1eb3ng v\u00e0o V\u00ed Xu tr\u00ean t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n. Khi thanh to\u00e1n \u0111\u01a1n h\u00e0ng b\u1ea5t k\u1ef3 tr\u00ean s\u00e0n Shopee, b\u1ea1n \u0111\u01b0\u1ee3c tr\u1eeb tr\u1ef1c ti\u1ebfp s\u1ed1 xu n\u00e0y theo t\u1ef7 l\u1ec7 1 Xu = 1 VN\u0110, gi\u00fap gi\u1ea3m \u0111\u00e1ng k\u1ec3 s\u1ed1 ti\u1ec1n ph\u1ea3i tr\u1ea3.<\/p>

          Why can't I find the Drama section when opening the Shopee app?<\/h3>

          N\u1ebfu kh\u00f4ng th\u1ea5y m\u1ee5c Drama, nguy\u00ean nh\u00e2n ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 do \u1ee9ng d\u1ee5ng Shopee tr\u00ean m\u00e1y b\u1ea1n \u0111ang \u1edf phi\u00ean b\u1ea3n c\u0169 ch\u01b0a \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt. H\u00e3y v\u00e0o kho \u1ee9ng d\u1ee5ng App Store (\u0111\u1ed1i v\u1edbi iPhone) ho\u1eb7c Google Play (\u0111\u1ed1i v\u1edbi Android), g\u00f5 t\u00ecm ki\u1ebfm Shopee v\u00e0 nh\u1ea5n Update<\/strong> l\u00ean phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t, sau \u0111\u00f3 kh\u1edfi \u0111\u1ed9ng l\u1ea1i app \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m.<\/p>

          \n

          DPS.MEDIA JOINT STOCK COMPANY<\/p>\n

          \ud83d\udccd Address:<\/strong> 56 Nguyen Dinh Chieu, Tan Dinh Ward, Ho Chi Minh City<\/p>\n

          \ud83d\udcde Hotline \/ Zalo:<\/strong> 0961 545 445<\/a><\/p>\n

          \u2709 Email:<\/strong> marketing@dps.media<\/a><\/p>\n

          \ud83c\udf10 Website:<\/strong> https:\/\/dps.media<\/a><\/p>\n

          \ud83c\udfe2 Tax code:<\/strong> 0318700500 | VCB:<\/strong> 1051160909<\/p>\n<\/div>