{"id":40899,"date":"2026-09-24T21:55:34","date_gmt":"2026-09-24T14:55:34","guid":{"rendered":"https:\/\/dps.media\/agency-marketing-tphcm\/"},"modified":"2026-09-24T21:55:34","modified_gmt":"2026-09-24T14:55:34","slug":"agency-marketing-tphcm-4","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/agency-marketing-tphcm-4\/","title":{"rendered":"Agency Marketing TPHCM: B\u00e1o C\u00e1o Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng &#038; Ma Tr\u1eadn So S\u00e1nh Chi Ti\u1ebft"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Market <strong>agency marketing TPHCM<\/strong> b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n 2025\u20132026 v\u1edbi nh\u1eefng bi\u1ebfn chuy\u1ec3n m\u1ea1nh m\u1ebd v\u1ec1 c\u1ea5u tr\u00fac v\u1eadn h\u00e0nh. S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh (Automation Workflows) c\u00f9ng c\u00e1c thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm th\u1ebf h\u1ec7 m\u1edbi (AI Overviews, GEO \u2013 Generative Engine Optimization) \u0111ang bu\u1ed9c c\u00e1c doanh nghi\u1ec7p ph\u1ea3i t\u00e1i \u0111\u1ecbnh ngh\u0129a l\u1ea1i ti\u00eau ch\u00ed ch\u1ecdn \u0111\u1ed1i t\u00e1c ti\u1ebfp th\u1ecb. Th\u1eddi k\u1ef3 c\u00e1c doanh nghi\u1ec7p chi ti\u1ec1n t\u1ef7 cho c\u00e1c chi\u1ebfn d\u1ecbch \u201c\u0111\u1ed1t ti\u1ec1n\u201d ch\u1ea1y ads th\u1ee7 c\u00f4ng ho\u1eb7c ph\u1ee5 thu\u1ed9c v\u00e0o b\u1ed9 m\u00e1y nh\u00e2n s\u1ef1 c\u1ed3ng k\u1ec1nh \u0111ang d\u1ea7n kh\u00e9p l\u1ea1i, nh\u01b0\u1eddng ch\u1ed7 cho c\u00e1c m\u00f4 h\u00ecnh agency c\u00f4ng ngh\u1ec7 tinh g\u1ecdn, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 tr\u00ean t\u1eebng \u0111\u1ed3ng chi ph\u00ed.<\/p><p>\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro khi thu\u00ea ngo\u00e0i, nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p th\u01b0\u1eddng \u0111\u1eafn \u0111o gi\u1eefa vi\u1ec7c t\u1ef1 tri\u1ec3n khai n\u1ed9i b\u1ed9 hay t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c chuy\u00ean nghi\u1ec7p. Vi\u1ec7c c\u00e2n \u0111\u1ed1i gi\u1eefa ngu\u1ed3n l\u1ef1c n\u1ed9i b\u1ed9 v\u00e0 <a href=\"https:\/\/dps.media\/en\/chi-phi-nghien-cuu-thi-truong-tu-lam-vs-thue-dich-vu-2\/\">market-research-costs<\/a> th\u1ef1c t\u1ebf gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd x\u00e1c \u0111\u1ecbnh r\u00f5 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t \u0111\u01a1n v\u1ecb b\u00ean ngo\u00e0i. D\u1ef1a tr\u00ean d\u1eef li\u1ec7u t\u1eeb b\u00e1o c\u00e1o <a href=\"https:\/\/www.mmaglobal.com\/smarties\" target=\"_blank\" rel=\"noopener nofollow\">MMA SMARTIES Business Impact Index<\/a>, c\u1ed5ng th\u00f4ng tin <a href=\"https:\/\/www.brandsvietnam.com\" target=\"_blank\" rel=\"noopener nofollow\">Brands Vietnam<\/a> v\u00e0 kh\u1ea3o s\u00e1t th\u1ef1c t\u1ebf h\u01a1n 50 \u0111\u01a1n v\u1ecb truy\u1ec1n th\u00f4ng s\u1ed1 t\u1ea1i TP.HCM, b\u00e0i vi\u1ebft n\u00e0y cung c\u1ea5p b\u1ea3ng x\u1ebfp h\u1ea1ng Top 10, ma tr\u1eadn so s\u00e1nh n\u0103ng l\u1ef1c chuy\u00ean s\u00e2u v\u00e0 khung \u0111\u1ecbnh m\u1ee9c chi ph\u00ed chu\u1ea9n x\u00e1c nh\u1ea5t cho doanh nghi\u1ec7p.<\/p><h2>1. Ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn nghi\u00ean c\u1ee9u & Khung th\u1ea9m \u0111\u1ecbnh 5 tr\u1ee5 c\u1ed9t<\/h2><p>B\u00e1o c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ed9c l\u1eadp nh\u1eb1m ph\u1ee5c v\u1ee5 tr\u1ef1c ti\u1ebfp cho ho\u1ea1t \u0111\u1ed9ng thu mua (procurement), th\u1ea9m \u0111\u1ecbnh n\u0103ng l\u1ef1c (due diligence) v\u00e0 l\u1eadp danh s\u00e1ch r\u00fat g\u1ecdn (shortlist) nh\u00e0 cung c\u1ea5p ti\u1ebfp th\u1ecb cho doanh nghi\u1ec7p t\u1ea1i TP.HCM. Kh\u00f4ng ch\u1ec9 \u0111\u00e1nh gi\u00e1 qua danh ti\u1ebfng b\u1ec1 n\u1ed5i hay c\u00e1c gi\u1ea3i th\u01b0\u1edfng qu\u1ed1c t\u1ebf, ch\u00fang t\u00f4i thi\u1ebft l\u1eadp khung \u0111\u00e1nh gi\u00e1 5 tr\u1ee5 c\u1ed9t tr\u1ecdng s\u1ed1 ph\u1ea3n \u00e1nh \u0111\u00fang n\u0103ng l\u1ef1c th\u1ef1c thi t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng:<\/p><ul>\n<li><strong>1. Hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i & ROI th\u1ef1c t\u1ebf (Tr\u1ecdng s\u1ed1 25%):<\/strong> N\u0103ng l\u1ef1c t\u1ea1o ra t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1, s\u1ed1 l\u01b0\u1ee3ng lead ch\u1ea5t l\u01b0\u1ee3ng cao, ch\u1ec9 s\u1ed1 ROAS\/CPA v\u00e0 t\u1ef7 l\u1ec7 t\u00e1i k\u00fd h\u1ee3p \u0111\u1ed3ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169.<\/li>\n<li><strong>2. N\u0103ng l\u1ef1c C\u00f4ng ngh\u1ec7, T\u1ef1 \u0111\u1ed9ng h\u00f3a & AI th\u1ef1c chi\u1ebfn (Tr\u1ecdng s\u1ed1 25%):<\/strong> Kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng MarTech hi\u1ec7n \u0111\u1ea1i, h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh ti\u1ebfp th\u1ecb (nh\u01b0 n8n Workflows), t\u00edch h\u1ee3p Auto-CRM v\u00e0 n\u0103ng l\u1ef1c t\u1ed1i \u01b0u t\u00ecm ki\u1ebfm tr\u00ean c\u00e1c c\u1ed7 m\u00e1y AI (AEO \/ GEO).<\/li>\n<li><strong>3. Uy t\u00edn ng\u00e0nh & Th\u00e0nh t\u00edch th\u1ef1c ch\u1ee9ng (Tr\u1ecdng s\u1ed1 20%):<\/strong> Ghi nh\u1eadn trong c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng uy t\u00edn ng\u00e0nh, gi\u1ea3i th\u01b0\u1edfng danh gi\u00e1 v\u00e0 h\u1ec7 th\u1ed1ng \u0111\u1ed1i t\u00e1c c\u00f4ng ngh\u1ec7 ch\u00ednh th\u1ee9c (Google Premier Partner, Meta Partner).<\/li>\n<li><strong>4. \u0110\u1ed9 r\u1ed9ng v\u00e0 chi\u1ec1u s\u00e2u d\u1ecbch v\u1ee5 (Tr\u1ecdng s\u1ed1 15%):<\/strong> Kh\u1ea3 n\u0103ng cung c\u1ea5p gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb s\u1ed1 to\u00e0n di\u1ec7n, t\u1eeb SEO t\u1ed5ng th\u1ec3, qu\u1ea3n tr\u1ecb k\u00eanh s\u1ed1, qu\u1ea3ng c\u00e1o \u0111a k\u00eanh \u0111\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/li>\n<li><strong>5. T\u00ednh minh b\u1ea1ch & T\u1ed1i \u01b0u ng\u00e2n s\u00e1ch cho SMEs\/Mid-market (Tr\u1ecdng s\u1ed1 15%):<\/strong> Ph\u00e1p nh\u00e2n kinh doanh r\u00f5 r\u00e0ng, minh b\u1ea1ch h\u1ee3p \u0111\u1ed3ng, kh\u00f4ng ph\u00e1t sinh chi ph\u00ed \u1ea9n v\u00e0 cung c\u1ea5p c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 linh ho\u1ea1t, ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t.<\/li>\n<\/ul><p>\u0110\u1eb7c bi\u1ec7t khi l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u00e1c, b\u1ea1n n\u00ean n\u1eafm v\u1eefng c\u00e1c <a href=\"https:\/\/dps.media\/en\/criteria-for-choosing-a-marketing-company-in-hcmc\/\">ti\u00eau ch\u00ed ch\u1ecdn c\u00f4ng ty marketing TPHCM<\/a> nh\u1eb1m tr\u00e1nh b\u1eaby cam k\u1ebft \u1ea3o v\u00e0 \u0111\u1ea3m b\u1ea3o \u0111\u01a1n v\u1ecb k\u00fd k\u1ebft c\u00f3 \u0111\u1ea7y \u0111\u1ee7 n\u0103ng l\u1ef1c ph\u00e1p l\u00fd t\u1ea1i \u0111\u1ecba b\u00e0n.<\/p><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/09\/agency_marketing_tphcm_bao_cao_img2_1790261476981.png\" alt=\"agency marketing tphcm\" style=\"display:block; margin:20px auto; max-width:100%; height:auto;\" title=\"\"><\/p><h2>2. B\u1ea3ng t\u1ed5ng h\u1ee3p so s\u00e1nh nhanh Top 10 Agency Marketing TPHCM<\/h2><p>D\u00e0nh cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb c\u1ea7n c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh trong 60 gi\u00e2y, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng \u0111\u1ed1i chi\u1ebfu t\u1ed5ng h\u1ee3p 10 \u0111\u01a1n v\u1ecb d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng ti\u1ebfp th\u1ecb s\u1ed1 TP.HCM hi\u1ec7n nay:<\/p><div style=\"overflow-x: auto; margin: 25px 0;\">\n<table style=\"width: 100%; border-collapse: collapse; font-size: 14px; text-align: left; background: #ffffff; box-shadow: 0 2px 8px rgba(0,0,0,0.06); border-radius: 8px; overflow: hidden; border: 1px solid #e2e8f0;\">\n<thead>\n<tr style=\"background: #151577; color: #ffffff;\">\n<th style=\"padding: 12px 14px; border: 1px solid #2d3748; text-align: center; width: 60px;\">H\u1ea1ng<\/th>\n<th style=\"padding: 12px 14px; border: 1px solid #2d3748; min-width: 140px;\">Agency<\/th>\n<th style=\"padding: 12px 14px; border: 1px solid #2d3748; min-width: 130px;\">Tr\u1ee5 s\u1edf TP.HCM<\/th>\n<th style=\"padding: 12px 14px; border: 1px solid #2d3748; min-width: 150px;\">\u0110\u1ecbnh v\u1ecb c\u1ed1t l\u00f5i<\/th>\n<th style=\"padding: 12px 14px; border: 1px solid #2d3748; min-width: 160px;\">D\u1ecbch v\u1ee5 m\u0169i nh\u1ecdn<\/th>\n<th style=\"padding: 12px 14px; border: 1px solid #2d3748; min-width: 120px; text-align: center;\">Ng\u00e2n s\u00e1ch \/ th\u00e1ng<\/th>\n<th style=\"padding: 12px 14px; border: 1px solid #2d3748; min-width: 200px;\">\u0110i\u1ec3m kh\u00e1c bi\u1ec7t \u0111\u1ed9c b\u1ea3n (USP)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; text-align: center; font-weight: bold; color: #151577;\">1<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; font-weight: bold;\">Ogilvy Vietnam<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">CENTEC Tower, Q.3<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Global Creative & Brand Network<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Brand Strategy, Creative Big Idea, PR<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; text-align: center; color: #c53030; font-weight: bold;\">>500 Tri\u1ec7u<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">\u0110\u1eb3ng c\u1ea5p qu\u1ed1c t\u1ebf v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1eddng t\u1ed3n v\u00e0 gi\u1ea3i th\u01b0\u1edfng Cannes Lions.<\/td>\n<\/tr>\n<tr style=\"background: #f8fafc;\">\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; text-align: center; font-weight: bold; color: #151577;\">2<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; font-weight: bold;\">Dentsu Creative Vietnam<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Trung t\u00e2m TP.HCM<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Integrated Creative & Data Network<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Creative, Media Buying, Data Storytelling<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; text-align: center; color: #c53030; font-weight: bold;\">>300 \u2013 800 Tri\u1ec7u<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">S\u1ee9c m\u1ea1nh k\u1ebft h\u1ee3p gi\u1eefa \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o v\u00e0 m\u1ea1ng l\u01b0\u1edbi truy\u1ec1n th\u00f4ng s\u1ed1 kh\u1ed5ng l\u1ed3 Dentsu.<\/td>\n<\/tr>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; text-align: center; font-weight: bold; color: #151577;\">3<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; font-weight: bold;\">PMAX<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">CIENCO4, Q.3<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Total Marketing & Performance<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Performance Marketing, Ads, E-commerce<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; text-align: center; color: #dd6b20; font-weight: bold;\">>100 \u2013 500 Tri\u1ec7u<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">S\u1ed1 1 th\u1ecb tr\u01b0\u1eddng v\u1ec1 t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 v\u1eadn h\u00e0nh c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ng\u00e2n s\u00e1ch l\u1edbn.<\/td>\n<\/tr>\n<tr style=\"background: #f8fafc;\">\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; text-align: center; font-weight: bold; color: #151577;\">4<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; font-weight: bold;\">Happiness Saigon<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Trung t\u00e2m TP.HCM<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Creative Boutique \u0110\u1ed9c L\u1eadp<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Creative Big Idea, Visual Craft, Campaign<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; text-align: center; color: #dd6b20; font-weight: bold;\">>150 \u2013 400 Tri\u1ec7u<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Nhi\u1ec1u n\u0103m li\u00ean ti\u1ebfp \u0111\u1ea1t gi\u1ea3i V\u00e0ng Independent Agency of the Year; \u00fd t\u01b0\u1edfng v\u0103n h\u00f3a \u0111\u1ed9t ph\u00e1.<\/td>\n<\/tr>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; text-align: center; font-weight: bold; color: #151577;\">5<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; font-weight: bold;\">Leo Vietnam<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Th\u1ea3o \u0110i\u1ec1n, TP. Th\u1ee7 \u0110\u1ee9c<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Consumer Brand Strategy<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">FMCG Creative, Integrated Communications<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; text-align: center; color: #c53030; font-weight: bold;\">>300 \u2013 700 Tri\u1ec7u<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">K\u1ebf th\u1eeba di s\u1ea3n Leo Burnett; b\u1eadc th\u1ea7y th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd s\u1ed1 \u0111\u00f4ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam.<\/td>\n<\/tr>\n<tr style=\"background: #f8fafc;\">\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; text-align: center; font-weight: bold; color: #151577;\">6<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; font-weight: bold;\">VML Vietnam<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Trung t\u00e2m TP.HCM<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Connected Commerce & CX<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Social Commerce, CX, Data Analytics<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; text-align: center; color: #c53030; font-weight: bold;\">>200 \u2013 600 Tri\u1ec7u<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">K\u1ebft n\u1ed1i ho\u00e0n h\u1ea3o gi\u1eefa x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 h\u1ea1 t\u1ea7ng chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng m\u1ea1i.<\/td>\n<\/tr>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; text-align: center; font-weight: bold; color: #151577;\">7<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; font-weight: bold;\">T&A Ogilvy<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">CENTEC Tower, Q.3<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Corporate Communications & PR<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Quan h\u1ec7 b\u00e1o ch\u00ed, Qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng, KOLs<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; text-align: center; color: #dd6b20; font-weight: bold;\">>100 \u2013 300 Tri\u1ec7u<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">\u0110\u01a1n v\u1ecb PR \u0111\u1ea7u ng\u00e0nh, m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 truy\u1ec1n th\u00f4ng v\u00e0 n\u0103ng l\u1ef1c b\u1ea3o v\u1ec7 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 1.<\/td>\n<\/tr>\n<tr style=\"background: #f0fdf4; border: 2px solid #32b561;\">\n<td style=\"padding: 12px; border: 1px solid #32b561; text-align: center; font-weight: bold; color: #32b561; font-size: 16px;\">8<\/td>\n<td style=\"padding: 12px; border: 1px solid #32b561; font-weight: bold; color: #151577;\">DPS.MEDIA<\/td>\n<td style=\"padding: 12px; border: 1px solid #32b561;\">56 Nguyen Dinh Chieu, Tan Dinh Ward, Ho Chi Minh City<\/td>\n<td style=\"padding: 12px; border: 1px solid #32b561; font-weight: bold; color: #32b561;\">AI-Powered MarTech & Automation Agency<\/td>\n<td style=\"padding: 12px; border: 1px solid #32b561;\">Digital Marketing t\u1ed5ng th\u1ec3, SEO t\u1ed5ng th\u1ec3, T\u1ef1 \u0111\u1ed9ng h\u00f3a n8n, \u1ee8ng d\u1ee5ng AI, Qu\u1ea3n tr\u1ecb Fanpage, E-commerce<\/td>\n<td style=\"padding: 12px; border: 1px solid #32b561; text-align: center; color: #32b561; font-weight: bold;\">15 \u2013 80 Tri\u1ec7u (C\u1ef1c k\u1ef3 t\u1ed1i \u01b0u)<\/td>\n<td style=\"padding: 12px; border: 1px solid #32b561;\"><strong>Ti\u00ean phong t\u00edch h\u1ee3p T\u1ef1 \u0111\u1ed9ng h\u00f3a n8n v\u00e0 AI th\u1ef1c chi\u1ebfn v\u00e0o Marketing<\/strong>; c\u1eaft gi\u1ea3m 40-60% chi ph\u00ed v\u1eadn h\u00e0nh, cam k\u1ebft KPI t\u0103ng tr\u01b0\u1edfng \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c tr\u00ean t\u1eebng \u0111\u1ed3ng chi ti\u00eau.<\/td>\n<\/tr>\n<tr style=\"background: #ffffff;\">\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; text-align: center; font-weight: bold; color: #151577;\">9<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; font-weight: bold;\">Mindshare Vietnam<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Bitexco, Q.1<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Media Planning & Buying Enterprise<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Ho\u1ea1ch \u0111\u1ecbnh & Mua truy\u1ec1n th\u00f4ng \u0111a k\u00eanh<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; text-align: center; color: #c53030; font-weight: bold;\">>500 Tri\u1ec7u<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">N\u0103ng l\u1ef1c \u0111\u00e0m ph\u00e1n gi\u00e1 v\u00e0 bao ph\u1ee7 truy\u1ec1n th\u00f4ng \u0111a k\u00eanh (TV, OOH, Digital) \u1edf quy m\u00f4 t\u1ed1i \u0111a.<\/td>\n<\/tr>\n<tr style=\"background: #f8fafc;\">\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; text-align: center; font-weight: bold; color: #151577;\">10<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; font-weight: bold;\">Hakuhodo Vietnam<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Saigon Centre, Q.1<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Consumer Insight & Branding Nh\u1eadt B\u1ea3n<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; text-align: center; color: #dd6b20; font-weight: bold;\">>150 \u2013 500 Tri\u1ec7u<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn Sei-katsu-sha \u0111\u1ed9c quy\u1ec1n; x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><h2>3. Ma tr\u1eadn \u0111\u1ed1i chi\u1ebfu n\u0103ng l\u1ef1c chuy\u00ean s\u00e2u (Capability Matrix)<\/h2><p>\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ed9t <strong>agency marketing TPHCM<\/strong> c\u00f3 th\u1eadt s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n hay kh\u00f4ng, vi\u1ec7c nh\u00ecn v\u00e0o c\u00e1c b\u1ea3ng ch\u00e0o h\u00e0ng t\u1ed5ng quan l\u00e0 ch\u01b0a \u0111\u1ee7. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng ma tr\u1eadn n\u0103ng l\u1ef1c th\u1ef1c t\u1ebf ph\u00e2n theo 5 m\u00f4 h\u00ecnh agency \u0111i\u1ec3n h\u00ecnh:<\/p><div style=\"overflow-x: auto; margin: 25px 0;\">\n<table style=\"width: 100%; border-collapse: collapse; font-size: 13.5px; text-align: center; background: #ffffff; box-shadow: 0 2px 8px rgba(0,0,0,0.06); border-radius: 8px; overflow: hidden; border: 1px solid #e2e8f0;\">\n<thead>\n<tr style=\"background: #151577; color: #ffffff;\">\n<th style=\"padding: 12px 14px; border: 1px solid #2d3748; text-align: left; min-width: 220px;\">Tr\u1ee5c N\u0103ng L\u1ef1c C\u1ed1t L\u00f5i<\/th>\n<th style=\"padding: 12px; border: 1px solid #2d3748; min-width: 130px;\">Global Network<br><small style=\"font-weight: normal; color: #cbd5e0;\">(Ogilvy, Dentsu)<\/small><\/th>\n<th style=\"padding: 12px; border: 1px solid #2d3748; min-width: 130px;\">Enterprise Performance<br><small style=\"font-weight: normal; color: #cbd5e0;\">(PMAX, Chin Media)<\/small><\/th>\n<th style=\"padding: 12px; border: 1px solid #2d3748; min-width: 150px; background: #32b561; color: #ffffff;\">AI & Automation Pioneer<br><strong>(DPS.MEDIA)<\/strong><\/th>\n<th style=\"padding: 12px; border: 1px solid #2d3748; min-width: 130px;\">Creative Boutique<br><small style=\"font-weight: normal; color: #cbd5e0;\">(Happiness, xolve)<\/small><\/th>\n<th style=\"padding: 12px; border: 1px solid #2d3748; min-width: 130px;\">PR & Media Specialist<br><small style=\"font-weight: normal; color: #cbd5e0;\">(T&A Ogilvy, Vero)<\/small><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 10px 14px; border: 1px solid #e2e8f0; text-align: left; font-weight: 500;\">Chi\u1ebfn l\u01b0\u1ee3c Th\u01b0\u01a1ng hi\u1ec7u (Branding)<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2605\u2605\u2605<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2605\u2606\u2606<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b; background: #f0fdf4;\">\u2605\u2605\u2605\u2605\u2605<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2605\u2605\u2605<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2605\u2605\u2605<\/td>\n<\/tr>\n<tr style=\"background: #f8fafc;\">\n<td style=\"padding: 10px 14px; border: 1px solid #e2e8f0; text-align: left; font-weight: 500;\">S\u00e1ng t\u1ea1o Big Idea, TVC & Phim \u1ea3nh<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2605\u2605\u2605<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2605\u2606\u2606<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b; background: #f0fdf4;\">\u2605\u2605\u2605\u2606\u2606<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2605\u2605\u2605<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2606\u2606\u2606<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px 14px; border: 1px solid #e2e8f0; text-align: left; font-weight: 500;\">Qu\u1ea3ng c\u00e1o Chuy\u1ec3n \u0111\u1ed5i (Performance Ads)<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2605\u2606\u2606<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2605\u2605\u2605<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b; background: #f0fdf4; font-weight: bold;\">\u2605\u2605\u2605\u2605\u2605<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2606\u2606\u2606<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2605\u2605\u2605<\/td>\n<\/tr>\n<tr style=\"background: #f8fafc;\">\n<td style=\"padding: 10px 14px; border: 1px solid #e2e8f0; text-align: left; font-weight: 500;\">SEO T\u1ed5ng Th\u1ec3 & AI Search (GEO \/ AEO)<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2606\u2606\u2606<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2605\u2605\u2605<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b; background: #f0fdf4; font-weight: bold;\">\u2605\u2605\u2605\u2605\u2605<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2606\u2606\u2606\u2606<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2606\u2606\u2606<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px 14px; border: 1px solid #e2e8f0; text-align: left; font-weight: 500;\">T\u1ef1 \u0111\u1ed9ng h\u00f3a Ti\u1ebfp th\u1ecb (n8n, Auto-CRM)<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2606\u2606\u2606<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2605\u2606\u2606<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b; background: #f0fdf4; font-weight: bold;\">\u2605\u2605\u2605\u2605\u2605 (\u0110\u1ed9c quy\u1ec1n)<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2606\u2606\u2606\u2606<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2606\u2606\u2606\u2606<\/td>\n<\/tr>\n<tr style=\"background: #f8fafc;\">\n<td style=\"padding: 10px 14px; border: 1px solid #e2e8f0; text-align: left; font-weight: 500;\">\u1ee8ng d\u1ee5ng AI Th\u1ef1c chi\u1ebfn (Content\/Video AI)<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2605\u2606\u2606<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2605\u2605\u2605<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b; background: #f0fdf4; font-weight: bold;\">\u2605\u2605\u2605\u2605\u2605 (Ti\u00ean phong)<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2606\u2606\u2606<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2606\u2606\u2606<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px 14px; border: 1px solid #e2e8f0; text-align: left; font-weight: 500;\">V\u1eadn h\u00e0nh E-commerce (Shopee\/TikTok Shop)<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2605\u2606\u2606<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2605\u2605\u2605<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b; background: #f0fdf4; font-weight: bold;\">\u2605\u2605\u2605\u2605\u2605<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2606\u2606\u2606<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2606\u2606\u2606<\/td>\n<\/tr>\n<tr style=\"background: #f8fafc;\">\n<td style=\"padding: 10px 14px; border: 1px solid #e2e8f0; text-align: left; font-weight: 500;\">T\u00ednh Th\u00e2n thi\u1ec7n v\u1edbi Ng\u00e2n s\u00e1ch SMEs<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #e53e3e;\">\u2605\u2606\u2606\u2606\u2606<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2606\u2606\u2606<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b; background: #f0fdf4; font-weight: bold;\">\u2605\u2605\u2605\u2605\u2605 (T\u1ed1i \u01b0u nh\u1ea5t)<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2606\u2606\u2606<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #e53e3e;\">\u2605\u2606\u2606\u2606\u2606<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px 14px; border: 1px solid #e2e8f0; text-align: left; font-weight: 500;\">T\u1ed1c \u0111\u1ed9 Ph\u1ea3n h\u1ed3i & T\u00ednh Linh ho\u1ea1t (SLA)<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2606\u2606\u2606<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2605\u2606\u2606<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b; background: #f0fdf4; font-weight: bold;\">\u2605\u2605\u2605\u2605\u2605 (H\u1ed7 tr\u1ee3 24\/7)<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2605\u2605\u2605<\/td>\n<td style=\"padding: 10px; border: 1px solid #e2e8f0; color: #f59e0b;\">\u2605\u2605\u2605\u2606\u2606<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><h2>4. B\u1ea3ng \u0111\u1ed1i chi\u1ebfu m\u00f4 h\u00ecnh chi ph\u00ed & ng\u00e2n s\u00e1ch \u0111\u1ea7u t\u01b0<\/h2><p>M\u1ed9t trong nh\u1eefng n\u1ed7i e ng\u1ea1i l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c ch\u1ee7 doanh nghi\u1ec7p khi ti\u1ebfp c\u1eadn c\u00e1c agency l\u1edbn l\u00e0 s\u1ef1 m\u1eadp m\u1edd trong c\u1ea5u tr\u00fac b\u00e1o gi\u00e1 ho\u1eb7c c\u00e1c \u0111i\u1ec1u kho\u1ea3n chi ti\u00eau t\u1ed1i thi\u1ec3u (Minimum Media Spend) v\u01b0\u1ee3t qu\u00e1 ng\u00e2n s\u00e1ch h\u00e0ng th\u00e1ng. B\u1ea3ng s\u1ed1 li\u1ec7u \u0111\u1ed1i chi\u1ebfu d\u01b0\u1edbi \u0111\u00e2y gi\u00fap b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh ch\u00ednh x\u00e1c:<\/p><div style=\"overflow-x: auto; margin: 25px 0;\">\n<table style=\"width: 100%; border-collapse: collapse; font-size: 13.5px; text-align: left; background: #ffffff; box-shadow: 0 2px 8px rgba(0,0,0,0.06); border-radius: 8px; overflow: hidden; border: 1px solid #e2e8f0;\">\n<thead>\n<tr style=\"background: #151577; color: #ffffff;\">\n<th style=\"padding: 12px; border: 1px solid #2d3748; min-width: 160px;\">Nh\u00f3m Agency<\/th>\n<th style=\"padding: 12px; border: 1px solid #2d3748; min-width: 160px;\">Ph\u00ed Duy tr\u00ec (Monthly Retainer)<\/th>\n<th style=\"padding: 12px; border: 1px solid #2d3748; min-width: 160px;\">Ng\u00e2n s\u00e1ch Ads t\u1ed1i thi\u1ec3u<\/th>\n<th style=\"padding: 12px; border: 1px solid #2d3748; min-width: 150px;\">Ph\u00ed Setup ban \u0111\u1ea7u<\/th>\n<th style=\"padding: 12px; border: 1px solid #2d3748; min-width: 180px;\">C\u01a1 c\u1ea5u Ph\u00ed ph\u00e1t sinh<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; font-weight: bold;\">Global Network Agency<br><small style=\"color: #718096;\">(Ogilvy, Dentsu, Leo)<\/small><\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; color: #c53030; font-weight: bold;\">150 \u2013 500+ Tri\u1ec7u \/ th\u00e1ng<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Th\u01b0\u1eddng y\u00eau c\u1ea7u >500 Tri\u1ec7u \/ th\u00e1ng<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">100 \u2013 300 Tri\u1ec7u<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Ph\u00ed s\u1ea3n xu\u1ea5t (Production House) ri\u00eang bi\u1ec7t t\u1eeb v\u00e0i tr\u0103m tri\u1ec7u \u0111\u1ebfn h\u00e0ng t\u1ef7 \u0111\u1ed3ng.<\/td>\n<\/tr>\n<tr style=\"background: #f8fafc;\">\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; font-weight: bold;\">Enterprise Performance<br><small style=\"color: #718096;\">(PMAX, Chin Media)<\/small><\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; color: #dd6b20; font-weight: bold;\">60 \u2013 200 Tri\u1ec7u \/ th\u00e1ng<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Y\u00eau c\u1ea7u 200 \u2013 1.000 Tri\u1ec7u \/ th\u00e1ng<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">30 \u2013 80 Tri\u1ec7u<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Thu th\u00eam t\u1eeb 8% \u0111\u1ebfn 15% t\u1ed5ng ng\u00e2n s\u00e1ch chi ti\u00eau qu\u1ea3ng c\u00e1o (Media Spend Fee).<\/td>\n<\/tr>\n<tr style=\"background: #f0fdf4; border: 2px solid #32b561;\">\n<td style=\"padding: 12px; border: 1px solid #32b561; font-weight: bold; color: #151577;\">AI-Driven Growth Partner<br><strong style=\"color: #32b561;\">(DPS.MEDIA)<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #32b561; color: #32b561; font-weight: bold;\">15 \u2013 60 Tri\u1ec7u \/ th\u00e1ng<br><small style=\"font-weight: normal; color: #2f855a;\">(Linh ho\u1ea1t theo quy m\u00f4)<\/small><\/td>\n<td style=\"padding: 12px; border: 1px solid #32b561; font-weight: bold; color: #32b561;\">Linh ho\u1ea1t t\u1eeb 10 Tri\u1ec7u \/ th\u00e1ng<br><small style=\"font-weight: normal;\">(Kh\u00f4ng \u00e9p ng\u00e2n s\u00e1ch)<\/small><\/td>\n<td style=\"padding: 12px; border: 1px solid #32b561; color: #32b561; font-weight: bold;\">Mi\u1ec5n ph\u00ed ho\u1eb7c t\u00ednh nh\u1eb9 theo module<\/td>\n<td style=\"padding: 12px; border: 1px solid #32b561;\"><strong>Cam k\u1ebft KPI r\u00f5 r\u00e0ng, kh\u00f4ng ph\u00e1t sinh chi ph\u00ed \u1ea9n<\/strong>; c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a n8n v\u00e0 AI \u0111\u01b0\u1ee3c tr\u1ee3 gi\u00e1 t\u1ed1i \u0111a.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; font-weight: bold;\">Creative Boutique<br><small style=\"color: #718096;\">(Happiness, Bratus)<\/small><\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Theo d\u1ef1 \u00e1n: 150 \u2013 500 Tri\u1ec7u \/ d\u1ef1 \u00e1n<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Kh\u00f4ng \u00e1p \u0111\u1eb7t<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">\u0110\u00e3 g\u1ed9p trong d\u1ef1 \u00e1n<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Ph\u00ed b\u1ea3n quy\u1ec1n h\u00ecnh \u1ea3nh, ph\u00ed ch\u1ee5p h\u00ecnh th\u01b0\u01a1ng m\u1ea1i, chi ph\u00ed in \u1ea5n t\u00ednh ri\u00eang.<\/td>\n<\/tr>\n<tr style=\"background: #f8fafc;\">\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; font-weight: bold;\">Specialist PR Agency<br><small style=\"color: #718096;\">(T&A Ogilvy, Vero)<\/small><\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">50 \u2013 150 Tri\u1ec7u \/ th\u00e1ng<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Not fixed<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">20 \u2013 50 Tri\u1ec7u<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Ph\u00ed booking b\u00e1o ch\u00ed, t\u1ed5 ch\u1ee9c h\u1ecdp b\u00e1o, chi ph\u00ed qu\u1ea3n l\u00fd Influencer (15-20%).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><h2>5. V\u00ec sao DPS.MEDIA l\u00e0 gi\u1ea3i ph\u00e1p t\u0103ng tr\u01b0\u1edfng t\u1ed1i \u01b0u cho SMEs & Mid-market?<\/h2><p>Trong danh s\u00e1ch Top 10 agency t\u1ea1i TP.HCM, trong khi c\u00e1c t\u00ean tu\u1ed5i nh\u01b0 Ogilvy hay Dentsu chi\u1ebfm l\u0129nh ph\u00e2n kh\u00fac doanh nghi\u1ec7p t\u1eadp \u0111o\u00e0n v\u1edbi c\u00e1c h\u1ee3p \u0111\u1ed3ng ti\u1ec1n t\u1ef7, th\u00ec <strong>DPS.MEDIA JOINT STOCK COMPANY<\/strong> n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t \u0111i\u1ec3m s\u00e1ng kh\u00e1c bi\u1ec7t, tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng \u0111\u1ea7u cho kh\u1ed1i doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs) v\u00e0 c\u00e1c chu\u1ed7i kinh doanh \u0111ang t\u0103ng tr\u01b0\u1edfng.<\/p><p>Kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i c\u1ee7a DPS.MEDIA \u0111\u1ebfn t\u1eeb vi\u1ec7c gi\u1ea3i quy\u1ebft tr\u00fang hai \u201cn\u1ed7i \u0111au\u201d l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay: <strong>l\u00e3ng ph\u00ed chi ph\u00ed nh\u00e2n s\u1ef1 v\u1eadn h\u00e0nh th\u1ee7 c\u00f4ng<\/strong> and <strong>chi ph\u00ed qu\u1ea3ng c\u00e1o t\u0103ng phi m\u00e3 nh\u01b0ng kh\u00f4ng ra \u0111\u01a1n<\/strong>. DPS.MEDIA x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 MarTech ti\u00ean ti\u1ebfn:<\/p><ul>\n<li><strong>1. T\u1ef1 \u0111\u1ed9ng h\u00f3a Quy tr\u00ecnh Ti\u1ebfp th\u1ecb b\u1eb1ng n8n Workflows:<\/strong> DPS.MEDIA l\u00e0 \u0111\u01a1n v\u1ecb ti\u00ean phong t\u1ea1i TP.HCM tri\u1ec3n khai c\u00e1c k\u1ecbch b\u1ea3n n8n t\u1ef1 \u0111\u1ed9ng k\u1ebft n\u1ed1i to\u00e0n di\u1ec7n: khi kh\u00e1ch \u0111\u1ec3 l\u1ea1i th\u00f4ng tin tr\u00ean Facebook\/TikTok Ads hay Website, h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng \u0111\u1ea9y lead v\u1ec1 CRM\/Google Sheets trong 3 gi\u00e2y, t\u1ef1 \u0111\u1ed9ng b\u1eafn th\u00f4ng b\u00e1o qua Zalo cho nh\u00e2n vi\u00ean sales v\u00e0 k\u00edch ho\u1ea1t chu\u1ed7i email\/tin nh\u1eafn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng. Gi\u1ea3i ph\u00e1p n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m 40\u201360% th\u1eddi gian x\u1eed l\u00fd th\u1ee7 c\u00f4ng v\u00e0 ch\u1ed1ng th\u1ea5t tho\u00e1t lead.<\/li>\n<li><strong>2. SEO T\u1ed5ng Th\u1ec3 Chu\u1ea9n AI (Generative Engine Optimization \u2013 GEO):<\/strong> Thay v\u00ec l\u00e0m SEO theo ph\u01b0\u01a1ng ph\u00e1p c\u0169 ch\u1eadm ch\u1ea1p, DPS.MEDIA \u1ee9ng d\u1ee5ng c\u1ea5u tr\u00fac Topical Authority chuy\u00ean s\u00e2u, \u0111\u01b0a h\u00e0ng ngh\u00ecn t\u1eeb kh\u00f3a ng\u00e1ch l\u00ean Top t\u00ecm ki\u1ebfm Google nhanh ch\u00f3ng, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 website xu\u1ea5t hi\u1ec7n trong c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi tr\u1ef1c ti\u1ebfp c\u1ee7a Google Gemini v\u00e0 ChatGPT.<\/li>\n<li><strong>3. Qu\u1ea3n tr\u1ecb K\u00eanh S\u1ed1 & E-commerce Th\u1ef1c Chi\u1ebfn:<\/strong> T\u1eeb ch\u0103m s\u00f3c Fanpage, s\u1ea3n xu\u1ea5t video ng\u1eafn TikTok\/Reels thu h\u00fat \u0111\u1ebfn x\u00e2y d\u1ef1ng gian h\u00e0ng Shopee\/TikTok Shop chu\u1ea9n SEO, DPS.MEDIA cam k\u1ebft KPI v\u1ec1 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c th\u1eadt v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng.<\/li>\n<li><strong>4. \u0110\u1ed3ng h\u00e0nh linh ho\u1ea1t v\u1edbi chi ph\u00ed t\u1ed1i \u01b0u:<\/strong> V\u1edbi tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i 56 Nguy\u1ec5n \u0110\u00ecnh Chi\u1ec3u, P. T\u00e2n \u0110\u1ecbnh, TP. HCM, \u0111\u1ed9i ng\u0169 DPS.MEDIA lu\u00f4n s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 tr\u1ef1c ti\u1ebfp 24\/7, ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng v\u00e0 cung c\u1ea5p c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 v\u1edbi m\u1ee9c ph\u00ed minh b\u1ea1ch, kh\u00f4ng ph\u1ee5 ph\u00ed \u1ea9n.<\/li>\n<\/ul><p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 <a href=\"https:\/\/dps.media\/en\/\">d\u1ecbch v\u1ee5 Digital Marketing t\u1ed5ng th\u1ec3 c\u1ee7a DPS.MEDIA<\/a> \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n ki\u1ec3m to\u00e1n hi\u1ec7n tr\u1ea1ng marketing mi\u1ec5n ph\u00ed v\u00e0 l\u1ed9 tr\u00ecnh tri\u1ec3n khai ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p><h2>6. Ma tr\u1eadn ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn Agency theo quy m\u00f4 ng\u00e2n s\u00e1ch<\/h2><p>\u0110\u1ec3 vi\u1ec7c t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c ti\u1ebfp th\u1ecb kh\u00f4ng tr\u1edf th\u00e0nh m\u1ed9t canh b\u1ea1c r\u1ee7i ro, Gi\u00e1m \u0111\u1ed1c Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o ma tr\u1eadn ph\u00e2n b\u1ed5 sau:<\/p><div style=\"overflow-x: auto; margin: 25px 0;\">\n<table style=\"width: 100%; border-collapse: collapse; font-size: 14px; text-align: left; background: #ffffff; box-shadow: 0 2px 8px rgba(0,0,0,0.06); border-radius: 8px; overflow: hidden; border: 1px solid #e2e8f0;\">\n<thead>\n<tr style=\"background: #151577; color: #ffffff;\">\n<th style=\"padding: 12px 14px; border: 1px solid #2d3748; width: 220px;\">Ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb \/ th\u00e1ng<\/th>\n<th style=\"padding: 12px 14px; border: 1px solid #2d3748; min-width: 200px;\">\u0110\u1eb7c \u0111i\u1ec3m & B\u00e0i to\u00e1n doanh nghi\u1ec7p<\/th>\n<th style=\"padding: 12px 14px; border: 1px solid #2d3748; min-width: 250px;\">Shortlist \u0110\u1ec1 xu\u1ea5t T\u1ed1i \u01b0u Nh\u1ea5t<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; font-weight: bold; color: #2d3748;\">D\u01b0\u1edbi 40 Tri\u1ec7u VN\u0110<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Doanh nghi\u1ec7p m\u1edbi m\u1edf, shop b\u00e1n l\u1ebb, d\u1ecbch v\u1ee5 \u0111\u1ecba ph\u01b0\u01a1ng. C\u1ea7n \u0111o l\u01b0\u1eddng t\u1eebng \u0111\u1ed3ng chi ti\u00eau, t\u1ea1o d\u00f2ng ti\u1ec1n nhanh v\u00e0 x\u00e2y d\u1ef1ng k\u00eanh s\u1ed1 ban \u0111\u1ea7u.<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; background: #f0fdf4;\"><strong>DPS.MEDIA (L\u1ef1a ch\u1ecdn s\u1ed1 1):<\/strong> Tri\u1ec3n khai g\u00f3i SEO t\u1ed5ng th\u1ec3 tinh g\u1ecdn, qu\u1ea3n tr\u1ecb Fanpage chuy\u00ean nghi\u1ec7p k\u1ebft h\u1ee3p c\u00f4ng c\u1ee5 AI t\u1ef1 \u0111\u1ed9ng h\u00f3a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/td>\n<\/tr>\n<tr style=\"background: #f8fafc;\">\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; font-weight: bold; color: #2d3748;\">40 \u2013 150 Tri\u1ec7u VN\u0110<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Doanh nghi\u1ec7p SMEs \u0111ang t\u0103ng tr\u01b0\u1edfng, chu\u1ed7i d\u1ecbch v\u1ee5\/b\u00e1n l\u1ebb 2\u20135 chi nh\u00e1nh, B2B c\u1ea7n ph\u1ec5u kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1eb7n.<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; background: #f0fdf4;\"><strong>DPS.MEDIA:<\/strong> Tri\u1ec3n khai chi\u1ebfn d\u1ecbch Full-Funnel (SEO + Qu\u1ea3ng c\u00e1o \u0111a k\u00eanh Meta\/Google\/TikTok + T\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng n8n t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ed5 lead v\u1ec1 CRM). C\u00e2n nh\u1eafc th\u00eam <strong>SEONGON<\/strong> n\u1ebfu ch\u1ec9 l\u00e0m thu\u1ea7n Google Search.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; font-weight: bold; color: #2d3748;\">150 \u2013 500 Tri\u1ec7u VN\u0110<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">Doanh nghi\u1ec7p quy m\u00f4 v\u1eeba (Mid-market), chu\u1ed7i 10\u201320 c\u1eeda h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn c\u1ea7n scale-up doanh thu m\u1ea1nh m\u1ebd.<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\"><strong>M\u00f4 h\u00ecnh Hybrid:<\/strong> <strong>DPS.MEDIA<\/strong> (Qu\u1ea3n tr\u1ecb h\u1ea1 t\u1ea7ng s\u1ed1, T\u1ef1 \u0111\u1ed9ng h\u00f3a CRM, SEO t\u1ed5ng th\u1ec3 & Content) k\u1ebft h\u1ee3p v\u1edbi <strong>PMAX<\/strong> or <strong>Chin Media<\/strong> (Ch\u1ea1y Performance Media quy m\u00f4 l\u1edbn); ho\u1eb7c <strong>Happiness Saigon<\/strong> khi c\u1ea7n TVC s\u00e1ng t\u1ea1o b\u00f9ng n\u1ed5.<\/td>\n<\/tr>\n<tr style=\"background: #f8fafc;\">\n<td style=\"padding: 12px; border: 1px solid #e2e8f0; font-weight: bold; color: #2d3748;\">Tr\u00ean 500 Tri\u1ec7u \u2013 H\u00e0ng T\u1ef7 VN\u0110<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\">T\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia, ng\u00e2n h\u00e0ng, b\u1ea5t \u0111\u1ed9ng s\u1ea3n l\u1edbn, th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) to\u00e0n qu\u1ed1c.<\/td>\n<td style=\"padding: 12px; border: 1px solid #e2e8f0;\"><strong>Ogilvy Vietnam<\/strong> or <strong>Dentsu Creative<\/strong> l\u00e0m Lead Creative; <strong>Mindshare<\/strong> l\u00e0m Master Media Buyer; <strong>T&A Ogilvy<\/strong> qu\u1ea3n tr\u1ecb PR; <strong>YouNet Media<\/strong> theo d\u00f5i d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/09\/agency_marketing_tphcm_bao_cao_img3_1790261626027.png\" alt=\"agency marketing tphcm\" style=\"display:block; margin:20px auto; max-width:100%; height:auto;\" title=\"\"><\/p><h2>7. L\u1eddi k\u1ebft<\/h2><p>Choosing an <strong>agency marketing TPHCM<\/strong> kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 k\u00fd m\u1ed9t h\u1ee3p \u0111\u1ed3ng thu\u00ea d\u1ecbch v\u1ee5 ngo\u00e0i, m\u00e0 l\u00e0 t\u00ecm ki\u1ebfm m\u1ed9t ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh chi\u1ebfn l\u01b0\u1ee3c cho s\u1ef1 s\u1ed1ng c\u00f2n v\u00e0 t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1. Kh\u00f4ng c\u00f3 agency n\u00e0o l\u00e0 ho\u00e0n h\u1ea3o cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi; m\u1ed9t t\u1eadp \u0111o\u00e0n to\u00e0n c\u1ea7u s\u1ebd c\u1ea7n t\u1ea7m nh\u00ecn v\u0129 m\u00f4 c\u1ee7a Ogilvy hay Mindshare, nh\u01b0ng m\u1ed9t doanh nghi\u1ec7p SMEs hay Mid-market th\u1ef1c chi\u1ebfn t\u1ea1i TP.HCM l\u1ea1i c\u1ea7n s\u1ef1 tinh g\u1ecdn, t\u1ed1c \u0111\u1ed9, minh b\u1ea1ch v\u00e0 kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a chi ph\u00ed v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a <strong>DPS.MEDIA<\/strong>.<\/p><p>H\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi DPS.MEDIA \u0111\u1ec3 \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia tr\u1ef1c ti\u1ebfp kh\u1ea3o s\u00e1t v\u00e0 t\u01b0 v\u1ea5n l\u1ed9 tr\u00ecnh t\u0103ng tr\u01b0\u1edfng t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n!<\/p><div class=\"dps-contact-box\" style=\"margin-top: 30px; padding: 20px; background: #f8fafc; border-left: 4px solid #32b561; border-radius: 8px;\">\n<p style=\"margin: 0 0 8px 0; font-weight: bold; font-size: 16px; color: #151577;\">DPS.MEDIA JOINT STOCK COMPANY<\/p>\n<p style=\"margin: 0 0 6px 0;\">\ud83d\udccd <strong>Address:<\/strong> 56 Nguyen Dinh Chieu, Tan Dinh Ward, Ho Chi Minh City<\/p>\n<p style=\"margin: 0 0 6px 0;\">\ud83d\udcde <strong>Hotline \/ Zalo:<\/strong> <a href=\"tel:0961545445\" style=\"color: #32b561; font-weight: bold;\">0961 545 445<\/a><\/p>\n<p style=\"margin: 0 0 6px 0;\">\u2709 <strong>Email:<\/strong> <a href=\"mailto:marketing@dps.media\">marketing@dps.media<\/a><\/p>\n<p style=\"margin: 0 0 6px 0;\">\ud83c\udf10 <strong>Website:<\/strong> <a href=\"https:\/\/dps.media\/en\/\" target=\"_blank\" rel=\"noopener\">https:\/\/dps.media<\/a><\/p>\n<p style=\"margin: 0;\">\ud83c\udfe2 <strong>Tax code:<\/strong> 0318700500 | <strong>VCB:<\/strong> 1051160909<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng agency marketing TPHCM 2026: B\u1ea3ng x\u1ebfp h\u1ea1ng Top 10, ma tr\u1eadn so s\u00e1nh n\u0103ng l\u1ef1c, b\u00e1o gi\u00e1 th\u1ef1c t\u1ebf v\u00e0 \u0111\u1ecbnh v\u1ecb DPS.MEDIA d\u1eabn \u0111\u1ea7u gi\u1ea3i ph\u00e1p AI.<\/p>","protected":false},"author":0,"featured_media":40896,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1717,1635,1715,1187],"tags":[675,724],"class_list":["post-40899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-review","category-digital-marketing","category-marketing-agency","category-xay-dung-thuong-hieu","tag-dps-media","tag-nghien-cuu-thi-truong"],"acf":[],"rankmath_keywords":{"primary":"agency marketing tphcm, top agency marketing tphcm, marketing agency tphcm","secondary":["top agency marketing tphcm","marketing agency tphcm"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"agency marketing tphcm, top agency marketing tphcm, marketing agency tphcm","seo_keywords":{"primary":"agency marketing tphcm, top agency marketing tphcm, marketing agency tphcm","secondary":["top agency marketing tphcm","marketing agency tphcm"]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/40899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=40899"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/40899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/40896"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=40899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=40899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=40899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}