{"id":40500,"date":"2026-08-30T15:04:39","date_gmt":"2026-08-30T08:04:39","guid":{"rendered":"https:\/\/dps.media\/vibe-coding-that-bai-khong-co-nguoi-dung\/"},"modified":"2026-08-30T15:04:39","modified_gmt":"2026-08-30T08:04:39","slug":"failed-vibe-coding-with-no-users-2","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/failed-vibe-coding-with-no-users-2\/","title":{"rendered":"Vibe Coding Failure: 90% of Projects Have No Real Users \u2014 Why?"},"content":{"rendered":"

The Vietnamese programming community is having an interesting debate: why do most apps built with Vibe Coding \u2014 meaning using AI to write almost all the code \u2014 appear and then quietly disappear, with no real users ever visiting them?<\/p>

This is not a theoretical question. More than 80 comments in the Vietnamese developer community have exposed this issue in a surprisingly straightforward way. And the answer does not lie in AI, does not lie in technology<\/strong> \u2014 it lies in the mindset of the product builder.<\/p>

1. \u201cI Build What I Like \u2014 Not What People Need\u201d<\/h2>

This is the most common problem. One comment put it simply: \u201cDoing business for yourself always feels better than selling to others.\u201d<\/em><\/p>

Another user wrote: \u201cSimply because we think people will use it, but in reality they do not need it.\u201d<\/em><\/p>

This trap is very subtle. Vibe Coding makes product building 5\u201310 times faster. But being faster means: if you are heading in the wrong direction, you reach the wrong destination faster<\/strong>. No one validates the real problem \u2014 no user interviews, no validated MVP \u2014 then the finished app is just a personal toy.<\/p>

The classic principle being ignored: sell what people need, not what you currently have.<\/strong><\/p>

\"vibe<\/p>

2. No Business And Marketing Knowledge<\/h2>

Many comments pointed out directly: \u201cNo business knowledge. No programming knowledge. It would be strange if they did not fail.\u201d<\/em><\/p>

One developer honestly shared: \u201cI thought just uploading to the App Store would bring customers. Turns out there are only a dozen downloads a day.\u201d<\/em> Apple takes 30% of revenue, traffic goes to zero, and no one knows how to run ads.<\/p>

In reality: an app needs an entire ecosystem behind it \u2014 sales team, support, QA, marketing, infrastructure. Code is only 20% of the problem. The remaining 80% is business. Vibe Coding reduces that 20% down to 2%, but the 80% business part remains unchanged, and no one takes care of it.<\/p>

3. The Market Is Saturated With Clone Apps<\/h2>

A practical perspective from the community: \u201cPeople are too amazed by what AI can do rather than what it can solve for market problems.\u201d<\/em><\/p>

AI allows anyone to create expense trackers, to-do lists, astrology apps, and calendars. The problem: the market already has thousands of such apps \u2014 many free and supported by professional teams. When everyone can build those things, the competitive advantage is zero.<\/p>

As an experienced programmer commented: \u201cIf AI can do it, all those developers out there can do it too \u2014 they already removed the entry barrier from the start.\u201d<\/em><\/p>

4. Missing The Business Analyst Step \u2014 Not Understanding User Insights<\/h2>

A profound opinion from the community: \u201cIt is a marketing problem. You do not understand customer insights yet. AI can write code but cannot solve real-world problems.\u201d<\/em><\/p>

Vibe Coding projects often skip the BA (Business Analyst) stage \u2014 researching actual user requirements, analyzing behavior, and validating hypotheses. The result: \u201cThe app is beautiful, has few bugs, but if it does not match user needs, the app is useless.\u201d<\/em><\/p>

Real users do not follow the scenarios AI suggests \u2014 they break every assumption with behaviors no one anticipated.<\/p>

5. Vibe Coders Do Not Understand What They Are Writing<\/h2>

This is the least discussed risk: \u201cEven the people who vibe code themselves do not know what they are writing.\u201d<\/em><\/p>

When bugs happen \u2014 and they will \u2014 \u201ceverything is perfect until someone discovers a bug and exploits it, then asking AI to fix it may reveal more bugs.\u201d<\/em><\/p>

Vibe Coding works best when it falls into the hands of people who already have real-world experience with that problem<\/strong>. One developer shared: \u201cI used vibe code to rebuild an entire app I had previously built for a client \u2014 the code and functionality results were no different. Whether vibe code is good or not depends on the expertise you already have from doing that project in real life.\u201d<\/em><\/p>

6. Vibe Coding Dies More Often \u2014 Because It Creates More<\/h2>

An interesting perspective for balance: \u201cMany traditionally coded projects that take a long time still die early. Vibe code dies more often because the speed of creating them is faster, so the number of apps created is larger, making the deaths more visible.\u201d<\/em><\/p>

Startup failure is nothing new. The failure rate of traditional startups is still 90%. Vibe Coding does not make that rate worse \u2014 it just makes the failure cycle faster and cheaper<\/strong>, and that is exactly a good thing if you learn something from each failure.<\/p>

So Who Succeeds With Vibe Coding?<\/h2>

Looking at real cases in the community:<\/p>