{"id":38750,"date":"2026-05-10T12:12:35","date_gmt":"2026-05-10T05:12:35","guid":{"rendered":"https:\/\/dps.media\/nghien-cuu-thi-truong-sme-ra-insight-chat\/"},"modified":"2026-05-10T12:13:19","modified_gmt":"2026-05-10T05:13:19","slug":"nghien-cuu-thi-truong-sme-ra-insight-chat","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/nghien-cuu-thi-truong-sme-ra-insight-chat\/","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng SME: 6 c\u00e1ch ra insight ch\u1ea5t"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng SME \u0111ang tr\u1edf th\u00e0nh b\u00e0i to\u00e1n s\u1ed1ng c\u00f2n khi chi ph\u00ed qu\u1ea3ng c\u00e1o t\u0103ng li\u00ean t\u1ee5c nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u1ea1i gi\u1ea3m.  Nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf t\u1ea1i Vi\u1ec7t Nam \u0111ang chi ti\u1ec1n marketing m\u00e0 ch\u01b0a th\u1ef1c s\u1ef1 hi\u1ec3u insight kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p><p>Theo We Are Social 2026, Vi\u1ec7t Nam c\u00f3 h\u01a1n <a href=\"https:\/\/vov.gov.vn\/luong-nguoi-dung-internet-tren-toan-the-gioi-dat-466-ti-dtnew-235735\" rel=\"nofollow noopener\" target=\"_blank\">72,7 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng<\/a> m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 m\u1ee9c t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng social \u0111\u1ea1t g\u1ea7n 9,8% trong m\u1ed9t n\u0103m.  \u0110i\u1ec1u n\u00e0y khi\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng thay \u0111\u1ed5i nhanh h\u01a1n tr\u01b0\u1edbc.  \u0110\u1ed3ng th\u1eddi, theo Google Vietnam 2026, ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t ng\u00e0y c\u00e0ng \u01b0u ti\u00ean t\u00ecm ki\u1ebfm \u0111\u00e1nh gi\u00e1 th\u1ef1c t\u1ebf tr\u01b0\u1edbc khi mua h\u00e0ng.<\/p><p>V\u00ec v\u1eady, market research chi ph\u00ed th\u1ea5p \u0111ang tr\u1edf th\u00e0nh h\u01b0\u1edbng \u0111i ph\u00f9 h\u1ee3p v\u1edbi SMEs c\u1ea7n t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch.<\/p><p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf hi\u1ec3u c\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3, t\u00ecm insight kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf v\u00e0 bi\u1ebfn d\u1eef li\u1ec7u th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c marketing c\u00f3 th\u1ec3 tri\u1ec3n khai ngay.<\/p><h2 class=\"wp-block-heading\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng SME \u0111ang thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o n\u0103m 2026?<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/nghien-cuu-thi-truong-sme-dang-thay-doi-nhu-the-nao-nam-2026-1778389338807_no_wm-scaled.jpg\" alt=\"nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng SME\" title=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng SME \u0111ang thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o n\u0103m 2026?\"><figcaption class=\"wp-element-caption\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng SME \u0111ang thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o n\u0103m 2026?<\/figcaption><\/figure><h3 class=\"wp-block-heading\">V\u00ec sao SMEs Vi\u1ec7t kh\u00f4ng th\u1ec3 l\u00e0m marketing theo c\u1ea3m t\u00ednh n\u1eefa?<\/h3><p>Tr\u01b0\u1edbc \u0111\u00e2y, nhi\u1ec1u SMEs quy\u1ebft \u0111\u1ecbnh s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean kinh nghi\u1ec7m c\u00e1 nh\u00e2n ho\u1eb7c c\u1ea3m nh\u1eadn th\u1ecb tr\u01b0\u1eddng.  Tuy nhi\u00ean, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n thay \u0111\u1ed5i qu\u00e1 nhanh.  M\u1ed9t chi\u1ebfn d\u1ecbch t\u1eebng hi\u1ec7u qu\u1ea3 n\u0103m tr\u01b0\u1edbc c\u00f3 th\u1ec3 kh\u00f4ng c\u00f2n t\u1ea1o chuy\u1ec3n \u0111\u1ed5i trong qu\u00fd ti\u1ebfp theo.<\/p><p>Theo We Are Social Vietnam Digital 2026, ng\u01b0\u1eddi d\u00f9ng Internet Vi\u1ec7t Nam t\u0103ng th\u00eam h\u01a1n 502 ngh\u00ecn ng\u01b0\u1eddi ch\u1ec9 trong m\u1ed9t n\u0103m.  \u0110i\u1ec1u n\u00e0y t\u1ea1o ra l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3 tr\u00ean social media, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.  Doanh nghi\u1ec7p n\u00e0o kh\u00f4ng khai th\u00e1c d\u1eef li\u1ec7u s\u1ebd kh\u00f3 c\u1ea1nh tranh.<\/p><p>Theo kinh nghi\u1ec7m c\u1ee7a DPS. MEDIA, SMEs th\u01b0\u1eddng th\u1ea5t tho\u00e1t ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o v\u00ec target sai nhu c\u1ea7u thay v\u00ec sai n\u1ec1n t\u1ea3ng.  Khi doanh nghi\u1ec7p hi\u1ec3u \u0111\u00fang insight kh\u00e1ch h\u00e0ng, chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i th\u01b0\u1eddng gi\u1ea3m r\u00f5 r\u1ec7t sau 2-3 th\u00e1ng t\u1ed1i \u01b0u.<\/p><ul class=\"wp-block-list\">\n<li>Kh\u00e1ch h\u00e0ng hi\u1ec7n so s\u00e1nh nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc khi mua<\/li>\n\n<li>N\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ea7n \u0111\u00fang pain point c\u1ee5 th\u1ec3<\/li>\n\n<li>D\u1eef li\u1ec7u social media thay \u0111\u1ed5i g\u1ea7n nh\u01b0 h\u00e0ng tu\u1ea7n<\/li>\n\n<li>Google Search ph\u1ea3n \u00e1nh nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng theo th\u1eddi gian th\u1ef1c<\/li>\n\n<li>Chi ph\u00ed qu\u1ea3ng c\u00e1o t\u0103ng khi\u1ebfn sai target tr\u1edf n\u00ean \u0111\u1eaft \u0111\u1ecf<\/li>\n\n<li>Kh\u00e1ch h\u00e0ng SME \u01b0u ti\u00ean th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u nhu c\u1ea7u th\u1eadt<\/li>\n<\/ul><p>V\u00ed d\u1ee5, ch\u1ecb Minh Anh t\u1ea1i Qu\u1eadn 3 kinh doanh m\u1ef9 ph\u1ea9m organic t\u1eebng ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook li\u00ean t\u1ee5c trong 4 th\u00e1ng nh\u01b0ng CPL t\u0103ng 38%.  Sau khi ph\u00e2n t\u00edch comment v\u00e0 inbox, doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n kh\u00e1ch h\u00e0ng quan t\u00e2m \u201cda nh\u1ea1y c\u1ea3m sau treatment\u201d nhi\u1ec1u h\u01a1n \u201cm\u1ef9 ph\u1ea9m organic\u201d.  N\u1ed9i dung \u0111\u01b0\u1ee3c thay \u0111\u1ed5i theo insight n\u00e0y v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng 24%.<\/p><p>M\u1ed9t doanh nghi\u1ec7p n\u1ed9i th\u1ea5t v\u0103n ph\u00f2ng t\u1ea1i B\u00ecnh Th\u1ea1nh t\u1eebng \u0111\u1ea7u t\u01b0 g\u1ea7n 120 tri\u1ec7u \u0111\u1ed3ng cho video branding nh\u01b0ng kh\u00f4ng t\u1ea1o lead.  Sau khi kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng c\u0169, doanh nghi\u1ec7p nh\u1eadn ra kh\u00e1ch h\u00e0ng SME th\u1ef1c t\u1ebf quan t\u00e2m \u201cth\u1eddi gian thi c\u00f4ng nhanh\u201d h\u01a1n y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf sang tr\u1ecdng.  Sau 6 tu\u1ea7n \u0111\u1ed5i th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o, s\u1ed1 l\u01b0\u1ee3ng lead t\u0103ng g\u1ea5p \u0111\u00f4i.<\/p><h3 class=\"wp-block-heading\">Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng chi ph\u00ed th\u1ea5p<\/h3><p>Nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec3u sai r\u1eb1ng market research chi ph\u00ed th\u1ea5p \u0111\u1ed3ng ngh\u0129a v\u1edbi l\u00e0m s\u01a1 s\u00e0i.  Th\u1ef1c t\u1ebf, v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf c\u00e1ch ch\u1ecdn d\u1eef li\u1ec7u v\u00e0 c\u00e1ch \u0111\u1ecdc insight.<\/p><p>Sai l\u1ea7m \u0111\u1ea7u ti\u00ean l\u00e0 kh\u1ea3o s\u00e1t qu\u00e1 \u00edt ng\u01b0\u1eddi nh\u01b0ng \u0111\u01b0a ra k\u1ebft lu\u1eadn l\u1edbn.  SMEs th\u01b0\u1eddng h\u1ecfi 5-10 kh\u00e1ch h\u00e0ng quen r\u1ed3i xem \u0111\u00f3 l\u00e0 nhu c\u1ea7u chung c\u1ee7a th\u1ecb tr\u01b0\u1eddng.  \u0110i\u1ec1u n\u00e0y d\u1ec5 t\u1ea1o bias nghi\u00eam tr\u1ecdng.<\/p><p>Sai l\u1ea7m ti\u1ebfp theo l\u00e0 ch\u1ec9 \u0111\u1ecdc s\u1ed1 li\u1ec7u qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng \u0111\u1ecdc ph\u1ea3n h\u1ed3i \u0111\u1ecbnh t\u00ednh.  Comment ti\u00eau c\u1ef1c, l\u00fd do kh\u00e1ch b\u1ecf gi\u1ecf h\u00e0ng hay c\u00e2u h\u1ecfi inbox th\u01b0\u1eddng ch\u1ee9a insight kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb h\u01a1n CTR.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>Mistakes<\/th><th>Consequences<\/th><th>Warning signs<\/th><th>How to handle<\/th><\/tr><\/thead><tbody><tr><td>Kh\u1ea3o s\u00e1t qu\u00e1 \u00edt m\u1eabu<\/td><td>Insight sai l\u1ec7ch<\/td><td>Quy\u1ebft \u0111\u1ecbnh thi\u1ebfu \u1ed5n \u0111\u1ecbnh<\/td><td>T\u0103ng s\u1ed1 l\u01b0\u1ee3ng ph\u1ea3n h\u1ed3i<\/td><\/tr><tr><td>Ch\u1ec9 xem s\u1ed1 li\u1ec7u ads<\/td><td>Hi\u1ec3u sai h\u00e0nh vi<\/td><td>CPL t\u0103ng li\u00ean t\u1ee5c<\/td><td>K\u1ebft h\u1ee3p d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh<\/td><\/tr><tr><td>Copy insight \u0111\u1ed1i th\u1ee7<\/td><td>Th\u00f4ng \u0111i\u1ec7p thi\u1ebfu kh\u00e1c bi\u1ec7t<\/td><td>T\u1ef7 l\u1ec7 click th\u1ea5p<\/td><td>X\u00e2y insight ri\u00eang<\/td><\/tr><tr><td>Kh\u00f4ng test tr\u01b0\u1edbc s\u1ea3n ph\u1ea9m<\/td><td>Budget waste<\/td><td>Doanh s\u1ed1 th\u1ea5p<\/td><td>Test landing page tr\u01b0\u1edbc<\/td><\/tr><\/tbody><\/table><\/div><p>M\u1ed9t case c\u1ea3nh b\u00e1o \u0111\u1ebfn t\u1eeb anh Tu\u1ea5n, ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 ki\u1ec7n xe m\u00e1y t\u1ea1i G\u00f2 V\u1ea5p.  Doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 g\u1ea7n 80 tri\u1ec7u \u0111\u1ed3ng nh\u1eadp h\u00e0ng v\u00ec th\u1ea5y \u0111\u1ed1i th\u1ee7 b\u00e1n m\u1ea1nh tr\u00ean TikTok.  Tuy nhi\u00ean, kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf t\u1ea1i khu v\u1ef1c TP.<\/p><p>HCM quan t\u00e2m \u0111\u1ed9 b\u1ec1n h\u01a1n y\u1ebfu t\u1ed1 gi\u00e1 r\u1ebb.  Sau 3 th\u00e1ng t\u1ed3n kho l\u1edbn, doanh nghi\u1ec7p ph\u1ea3i l\u00e0m l\u1ea1i market research chi ph\u00ed th\u1ea5p b\u1eb1ng kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 gi\u1ea3m l\u1ed7 \u0111\u00e1ng k\u1ec3.<\/p><h3 class=\"wp-block-heading\">SMEs n\u00e0o c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ngay t\u1eeb qu\u00fd n\u00e0y?<\/h3><p>Kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u1edf c\u00f9ng m\u1ee9c \u0111\u1ed9.  Tuy nhi\u00ean, c\u00f3 m\u1ed9t s\u1ed1 d\u1ea5u hi\u1ec7u cho th\u1ea5y SMEs n\u00ean tri\u1ec3n khai ngay thay v\u00ec ti\u1ebfp t\u1ee5c ch\u1ea1y qu\u1ea3ng c\u00e1o theo c\u1ea3m t\u00ednh.<\/p><ul class=\"wp-block-list\">\n<li>Chi ph\u00ed qu\u1ea3ng c\u00e1o t\u0103ng li\u00ean t\u1ee5c trong 3 th\u00e1ng<\/li>\n\n<li>Lead nhi\u1ec1u nh\u01b0ng t\u1ef7 l\u1ec7 ch\u1ed1t th\u1ea5p<\/li>\n\n<li>S\u1ea3n ph\u1ea9m m\u1edbi b\u00e1n ch\u1eadm h\u01a1n d\u1ef1 ki\u1ebfn<\/li>\n\n<li>Kh\u00e1ch h\u00e0ng quay l\u1ea1i gi\u1ea3m m\u1ea1nh<\/li>\n\n<li>N\u1ed9i dung social \u00edt t\u01b0\u01a1ng t\u00e1c<\/li>\n\n<li>Doanh nghi\u1ec7p chu\u1ea9n b\u1ecb m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/li>\n<\/ul><p>N\u1ebfu xu\u1ea5t hi\u1ec7n t\u1eeb ba d\u1ea5u hi\u1ec7u tr\u1edf l\u00ean, doanh nghi\u1ec7p n\u00ean b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng SME c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t.<\/p><h2 class=\"wp-block-heading\">6 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng SME ti\u1ebft ki\u1ec7m nh\u01b0ng hi\u1ec7u qu\u1ea3<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/6-phuong-phap-nghien-cuu-thi-truong-sme-tiet-kiem-nhung-hieu-qua-1778389561810_no_wm-scaled.jpg\" alt=\"6 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng SME ti\u1ebft ki\u1ec7m nh\u01b0ng hi\u1ec7u qu\u1ea3\" title=\"6 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng SME ti\u1ebft ki\u1ec7m nh\u01b0ng hi\u1ec7u qu\u1ea3\"><figcaption class=\"wp-element-caption\">6 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng SME ti\u1ebft ki\u1ec7m nh\u01b0ng hi\u1ec7u qu\u1ea3<\/figcaption><\/figure><h3 class=\"wp-block-heading\">Khai th\u00e1c insight kh\u00e1ch h\u00e0ng t\u1eeb d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i<\/h3><p>M\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n l\u00e0 ngu\u1ed3n insight kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t v\u1edbi SMEs Vi\u1ec7t Nam.  Comment Facebook, review TikTok v\u00e0 h\u1ed9i nh\u00f3m c\u1ed9ng \u0111\u1ed3ng th\u01b0\u1eddng ph\u1ea3n \u00e1nh nhu c\u1ea7u th\u1eadt h\u01a1n kh\u1ea3o s\u00e1t truy\u1ec1n th\u1ed1ng.<\/p><p>Doanh nghi\u1ec7p n\u00ean \u0111\u1ecdc \u00edt nh\u1ea5t 100 comment li\u00ean quan ng\u00e0nh h\u00e0ng tr\u01b0\u1edbc khi l\u00ean chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1edbi.  H\u00e3y ghi l\u1ea1i c\u00e1c c\u1ee5m t\u1eeb l\u1eb7p l\u1ea1i nhi\u1ec1u l\u1ea7n.  \u0110\u00e2y th\u01b0\u1eddng l\u00e0 pain point quan tr\u1ecdng.<\/p><p>DPS. MEDIA khuy\u1ebfn ngh\u1ecb SMEs d\u00f9ng social listening th\u1ee7 c\u00f4ng tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 c\u00f4ng c\u1ee5 \u0111\u1eaft ti\u1ec1n.  Ch\u1ec9 c\u1ea7n t\u1ed5ng h\u1ee3p comment, inbox v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m trong 30 ng\u00e0y, doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 th\u1ec3 nh\u00ecn ra xu h\u01b0\u1edbng nhu c\u1ea7u r\u00f5 r\u1ec7t.<\/p><h3 class=\"wp-block-heading\">Ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng c\u0169 \u0111\u1ec3 t\u00ecm pain point th\u1eadt<\/h3><p>Kh\u00e1ch h\u00e0ng c\u0169 l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb cao nh\u01b0ng th\u01b0\u1eddng b\u1ecb b\u1ecf qu\u00ean.  M\u1ed9t cu\u1ed9c g\u1ecdi 15 ph\u00fat \u0111\u00f4i khi mang l\u1ea1i insight t\u1ed1t h\u01a1n h\u00e0ng ch\u1ee5c bi\u1ec3u \u0111\u1ed3 qu\u1ea3ng c\u00e1o.<\/p><p>SMEs n\u00ean ph\u1ecfng v\u1ea5n t\u1ed1i thi\u1ec3u 10 kh\u00e1ch h\u00e0ng \u0111\u00e3 mua trong 90 ng\u00e0y g\u1ea7n nh\u1ea5t.  T\u1eadp trung v\u00e0o ba c\u00e2u h\u1ecfi: v\u00ec sao h\u1ecd mua, \u0111i\u1ec1u g\u00ec khi\u1ebfn h\u1ecd ph\u00e2n v\u00e2n v\u00e0 \u0111i\u1ec1u g\u00ec l\u00e0m h\u1ecd h\u00e0i l\u00f2ng nh\u1ea5t.<\/p><p>M\u1ed9t spa t\u1ea1i Ph\u00fa Nhu\u1eadn t\u1eebng ngh\u0129 kh\u00e1ch h\u00e0ng ch\u1ecdn d\u1ecbch v\u1ee5 v\u00ec gi\u00e1 th\u1ea5p.  Tuy nhi\u00ean, sau ph\u1ecfng v\u1ea5n 18 kh\u00e1ch h\u00e0ng c\u0169, doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh l\u00e0 \u201ckh\u00f4ng b\u00e1n th\u00eam li\u1ec7u tr\u00ecnh\u201d.  Insight n\u00e0y gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 booking th\u00eam 31% ch\u1ec9 sau m\u1ed9t th\u00e1ng.<\/p><h3 class=\"wp-block-heading\">D\u00f9ng Google Trends v\u00e0 SEO \u0111\u1ec3 \u0111o nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/h3><p>Google Search ph\u1ea3n \u00e1nh nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng theo th\u1eddi gian th\u1ef1c.  SMEs c\u00f3 th\u1ec3 d\u00f9ng Google Trends \u0111\u1ec3 xem xu h\u01b0\u1edbng t\u0103ng gi\u1ea3m tr\u01b0\u1edbc khi nh\u1eadp h\u00e0ng ho\u1eb7c m\u1edf chi\u1ebfn d\u1ecbch.<\/p><p>According to the report <a href=\"https:\/\/datareportal.com\/reports\/digital-2026-vietnam\" rel=\"nofollow noopener\" target=\"_blank\">Digital Vietnam 2026<\/a> c\u1ee7a We Are Social, ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t ng\u00e0y c\u00e0ng s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 ki\u1ec3m tra \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua.  \u0110i\u1ec1u n\u00e0y gi\u00fap d\u1eef li\u1ec7u SEO tr\u1edf th\u00e0nh ngu\u1ed3n market research chi ph\u00ed th\u1ea5p c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3.<\/p><ul class=\"wp-block-list\">\n<li>Ki\u1ec3m tra xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm 12 th\u00e1ng g\u1ea7n nh\u1ea5t<\/li>\n\n<li>So s\u00e1nh nhi\u1ec1u keyword c\u00f9ng ng\u00e0nh h\u00e0ng<\/li>\n\n<li>Theo d\u00f5i m\u00f9a v\u1ee5 t\u00ecm ki\u1ebfm<\/li>\n\n<li>Ph\u00e2n t\u00edch keyword c\u00f3 \u00fd \u0111\u1ecbnh mua cao<\/li>\n\n<li>Xem c\u00e2u h\u1ecfi li\u00ean quan tr\u00ean Google<\/li>\n\n<li>\u0110\u1ecdc n\u1ed9i dung \u0111\u1ed1i th\u1ee7 \u0111ang l\u00ean top<\/li>\n<\/ul><p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u00e1nh healthy t\u1ea1i Th\u1ee7 \u0110\u1ee9c ph\u00e1t hi\u1ec7n keyword \u201ceat clean cho d\u00e2n v\u0103n ph\u00f2ng\u201d t\u0103ng m\u1ea1nh tr\u01b0\u1edbc T\u1ebft.  Doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh menu theo insight n\u00e0y v\u00e0 doanh thu qu\u00fd t\u0103ng 43%.<\/p><h3 class=\"wp-block-heading\">Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 b\u1eb1ng d\u1eef li\u1ec7u qu\u1ea3ng c\u00e1o c\u00f4ng khai<\/h3><p>Meta Ads Library v\u00e0 TikTok Creative Center cho ph\u00e9p SMEs xem qu\u1ea3ng c\u00e1o \u0111\u1ed1i th\u1ee7 g\u1ea7n nh\u01b0 mi\u1ec5n ph\u00ed.  \u0110\u00e2y l\u00e0 ngu\u1ed3n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng SME c\u1ef1c k\u1ef3 th\u1ef1c t\u1ebf.<\/p><p>Doanh nghi\u1ec7p n\u00ean quan s\u00e1t ba y\u1ebfu t\u1ed1: th\u00f4ng \u0111i\u1ec7p l\u1eb7p l\u1ea1i nhi\u1ec1u l\u1ea7n, format video \u0111\u01b0\u1ee3c d\u00f9ng li\u00ean t\u1ee5c v\u00e0 CTA xu\u1ea5t hi\u1ec7n th\u01b0\u1eddng xuy\u00ean.  N\u1ebfu \u0111\u1ed1i th\u1ee7 duy tr\u00ec m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o qu\u00e1 l\u00e2u, kh\u1ea3 n\u0103ng cao n\u1ed9i dung \u0111\u00f3 \u0111ang hi\u1ec7u qu\u1ea3.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>Data source<\/th><th>Cost<\/th><th>Lo\u1ea1i insight<\/th><th>\u0110\u1ed9 h\u1eefu \u00edch<\/th><\/tr><\/thead><tbody><tr><td>Meta Ads Library<\/td><td>Free<\/td><td>Th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o<\/td><td>High<\/td><\/tr><tr><td>Google Trends<\/td><td>Free<\/td><td>Nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/td><td>High<\/td><\/tr><tr><td>TikTok Creative Center<\/td><td>Free<\/td><td>Xu h\u01b0\u1edbng video<\/td><td>Average<\/td><\/tr><tr><td>Kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng<\/td><td>Low<\/td><td>Pain point th\u1ef1c t\u1ebf<\/td><td>Very high<\/td><\/tr><\/tbody><\/table><\/div><h3 class=\"wp-block-heading\">Kh\u1ea3o s\u00e1t mini b\u1eb1ng form v\u00e0 chatbot<\/h3><p>Kh\u1ea3o s\u00e1t ng\u1eafn th\u01b0\u1eddng c\u00f3 t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i t\u1ed1t h\u01a1n form d\u00e0i.  SMEs ch\u1ec9 n\u00ean h\u1ecfi t\u1ed1i \u0111a 5 c\u00e2u \u0111\u1ec3 tr\u00e1nh kh\u00e1ch h\u00e0ng b\u1ecf gi\u1eefa ch\u1eebng.<\/p><p>Ng\u01b0\u1ee1ng ph\u1ea3n h\u1ed3i h\u1eefu \u00edch th\u01b0\u1eddng t\u1eeb 50-100 ph\u1ea3n h\u1ed3i th\u1ef1c t\u1ebf.  N\u1ebfu th\u1ea5p h\u01a1n m\u1ee9c n\u00e0y, d\u1eef li\u1ec7u d\u1ec5 b\u1ecb l\u1ec7ch theo nh\u00f3m nh\u1ecf.<\/p><p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa t\u1ea1i T\u00e2n B\u00ecnh d\u00f9ng chatbot Messenger \u0111\u1ec3 kh\u1ea3o s\u00e1t h\u01b0\u01a1ng v\u1ecb m\u1edbi.  Ch\u1ec9 trong 5 ng\u00e0y, doanh nghi\u1ec7p thu v\u1ec1 h\u01a1n 320 ph\u1ea3n h\u1ed3i v\u00e0 gi\u1ea3m \u0111\u00e1ng k\u1ec3 r\u1ee7i ro tung s\u1ea3n ph\u1ea9m th\u1ea5t b\u1ea1i.<\/p><h3 class=\"wp-block-heading\">Test landing page tr\u01b0\u1edbc khi tung s\u1ea3n ph\u1ea9m<\/h3><p>Landing page test gi\u00fap SMEs ki\u1ec3m tra nhu c\u1ea7u th\u1eadt tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 l\u1edbn.  \u0110\u00e2y l\u00e0 chi\u1ebfn thu\u1eadt ph\u1ed5 bi\u1ebfn trong digital marketing hi\u1ec7n \u0111\u1ea1i.<\/p><p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o nh\u1ecf t\u1eeb 3-5 tri\u1ec7u \u0111\u1ed3ng \u0111\u1ec3 \u0111o l\u01b0\u1ee3ng \u0111\u0103ng k\u00fd ho\u1eb7c \u0111\u1ec3 l\u1ea1i th\u00f4ng tin.  N\u1ebfu t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p h\u01a1n 2%, SMEs n\u00ean xem l\u1ea1i th\u00f4ng \u0111i\u1ec7p ho\u1eb7c s\u1ea3n ph\u1ea9m.<\/p><p>M\u1ed9t startup b\u00e1n m\u00e1y l\u1ecdc n\u01b0\u1edbc mini t\u1ea1i Qu\u1eadn 7 t\u1eebng \u0111\u1ecbnh nh\u1eadp 500 s\u1ea3n ph\u1ea9m.  Tuy nhi\u00ean, landing page test cho th\u1ea5y kh\u00e1ch h\u00e0ng quan t\u00e2m \u201cm\u00e1y l\u1ecdc cho c\u0103n h\u1ed9 nh\u1ecf\u201d h\u01a1n \u201cm\u00e1y l\u1ecdc gi\u00e1 r\u1ebb\u201d.  Sau khi \u0111\u1ed5i positioning, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng t\u1eeb 1,2% l\u00ean 4,8%.<\/p><h2 class=\"wp-block-heading\">C\u00e1ch bi\u1ebfn insight kh\u00e1ch h\u00e0ng th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ef1c t\u1ebf<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/cach-bien-insight-khach-hang-thanh-chien-luoc-marketing-thuc-te-1778389637968_no_wm-scaled.jpg\" alt=\"C\u00e1ch bi\u1ebfn insight kh\u00e1ch h\u00e0ng th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ef1c t\u1ebf\" title=\"C\u00e1ch bi\u1ebfn insight kh\u00e1ch h\u00e0ng th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ef1c t\u1ebf\"><figcaption class=\"wp-element-caption\">C\u00e1ch bi\u1ebfn insight kh\u00e1ch h\u00e0ng th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ef1c t\u1ebf<\/figcaption><\/figure><h3 class=\"wp-block-heading\">Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng theo nhu c\u1ea7u thay v\u00ec \u0111\u1ed9 tu\u1ed5i<\/h3><p>Nhi\u1ec1u SMEs v\u1eabn target kh\u00e1ch h\u00e0ng theo tu\u1ed5i v\u00e0 gi\u1edbi t\u00ednh.  Tuy nhi\u00ean, insight kh\u00e1ch h\u00e0ng hi\u1ec7n c\u1ea7n \u0111i s\u00e2u v\u00e0o nhu c\u1ea7u v\u00e0 \u0111\u1ed9ng c\u01a1 mua.<\/p><p>V\u00ed d\u1ee5, hai kh\u00e1ch h\u00e0ng c\u00f9ng 30 tu\u1ed5i c\u00f3 th\u1ec3 mua c\u00f9ng s\u1ea3n ph\u1ea9m v\u00ec l\u00fd do ho\u00e0n to\u00e0n kh\u00e1c nhau.  M\u1ed9t ng\u01b0\u1eddi c\u1ea7n ti\u1ebft ki\u1ec7m th\u1eddi gian, ng\u01b0\u1eddi c\u00f2n l\u1ea1i mu\u1ed1n t\u0103ng h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n.<\/p><ul class=\"wp-block-list\">\n<li>Nh\u00f3m theo pain point ch\u00ednh<\/li>\n\n<li>Nh\u00f3m theo m\u1ee9c s\u1eb5n s\u00e0ng chi tr\u1ea3<\/li>\n\n<li>Nh\u00f3m theo t\u1ea7n su\u1ea5t mua h\u00e0ng<\/li>\n\n<li>Nh\u00f3m theo l\u00fd do ra quy\u1ebft \u0111\u1ecbnh<\/li>\n\n<li>Nh\u00f3m theo m\u1ee9c \u0111\u1ed9 hi\u1ec3u s\u1ea3n ph\u1ea9m<\/li>\n\n<li>Nh\u00f3m theo h\u00e0nh vi online<\/li>\n<\/ul><h3 class=\"wp-block-heading\">X\u00e2y th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng t\u1eeb insight kh\u00e1ch h\u00e0ng<\/h3><p>Th\u00f4ng \u0111i\u1ec7p hi\u1ec7u qu\u1ea3 kh\u00f4ng b\u1eaft \u0111\u1ea7u t\u1eeb s\u1ea3n ph\u1ea9m.  N\u00f3 b\u1eaft \u0111\u1ea7u t\u1eeb v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i.<\/p><p>M\u1ed9t ph\u00f2ng gym t\u1ea1i Qu\u1eadn 10 t\u1eebng qu\u1ea3ng c\u00e1o \u201cthi\u1ebft b\u1ecb hi\u1ec7n \u0111\u1ea1i\u201d.  Sau nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng SME, doanh nghi\u1ec7p nh\u1eadn ra kh\u00e1ch h\u00e0ng n\u1eef v\u0103n ph\u00f2ng th\u1ef1c t\u1ebf quan t\u00e2m \u201cl\u1ecbch t\u1eadp linh ho\u1ea1t sau gi\u1edd l\u00e0m\u201d.  Sau khi \u0111\u1ed5i headline qu\u1ea3ng c\u00e1o, cost per lead gi\u1ea3m 27%.<\/p><p>Doanh nghi\u1ec7p n\u00ean vi\u1ebft headline b\u1eb1ng ng\u00f4n ng\u1eef kh\u00e1ch h\u00e0ng d\u00f9ng trong comment ho\u1eb7c inbox.  \u0110i\u1ec1u n\u00e0y gi\u00fap qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean h\u01a1n v\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 \u0111\u1ed3ng c\u1ea3m.<\/p><h3 class=\"wp-block-heading\">Ch\u1ecdn \u0111\u00fang k\u00eanh digital marketing theo d\u1eef li\u1ec7u<\/h3><p>Kh\u00f4ng ph\u1ea3i ng\u00e0nh n\u00e0o c\u0169ng ph\u00f9 h\u1ee3p TikTok ho\u1eb7c Facebook.  SMEs c\u1ea7n ch\u1ecdn k\u00eanh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u h\u00e0nh vi thay v\u00ec xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/p><p>V\u00ed d\u1ee5, ng\u00e0nh B2B th\u01b0\u1eddng c\u00f3 lead ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n t\u1eeb Google Search.  Trong khi \u0111\u00f3, ng\u00e0nh F&B l\u1ea1i h\u01b0\u1edfng l\u1ee3i l\u1edbn t\u1eeb TikTok video ng\u1eafn.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>Industry<\/th><th>K\u00eanh ph\u00f9 h\u1ee3p<\/th><th>Main goal<\/th><th>\u01afu ti\u00ean d\u1eef li\u1ec7u<\/th><\/tr><\/thead><tbody><tr><td>F&amp;B<\/td><td>TikTok<\/td><td>Increase recognition<\/td><td>Video engagement<\/td><\/tr><tr><td>B2B<\/td><td>Google Ads<\/td><td>Lead ch\u1ea5t l\u01b0\u1ee3ng<\/td><td>Keyword intent<\/td><\/tr><tr><td>Cosmetics<\/td><td>Facebook<\/td><td>Conversion<\/td><td>Comment feedback<\/td><\/tr><tr><td>Education<\/td><td>YouTube<\/td><td>X\u00e2y ni\u1ec1m tin<\/td><td>Watch time<\/td><\/tr><\/tbody><\/table><\/div><p>Doanh nghi\u1ec7p n\u00ean tham kh\u1ea3o th\u00eam <a href=\"https:\/\/dps.media\/en\/performance-max-comprehensive-advertising-solution-on-google-ads\/\">gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o Google Ads<\/a> cho SMEs tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng ng\u00e2n s\u00e1ch \u0111a n\u1ec1n t\u1ea3ng.<\/p><h2 class=\"wp-block-heading\">Market research chi ph\u00ed th\u1ea5p c\u1ea7n \u0111o KPI n\u00e0o?<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/market-research-chi-phi-thap-can-do-kpi-nao-1778389715564_no_wm-scaled.jpg\" alt=\"Market research chi ph\u00ed th\u1ea5p c\u1ea7n \u0111o KPI n\u00e0o?\" title=\"Market research chi ph\u00ed th\u1ea5p c\u1ea7n \u0111o KPI n\u00e0o?\"><figcaption class=\"wp-element-caption\">Market research chi ph\u00ed th\u1ea5p c\u1ea7n \u0111o KPI n\u00e0o?<\/figcaption><\/figure><h3 class=\"wp-block-heading\">C\u00e1c ch\u1ec9 s\u1ed1 SMEs n\u00ean theo d\u00f5i h\u00e0ng tu\u1ea7n<\/h3><p>SMEs kh\u00f4ng c\u1ea7n dashboard qu\u00e1 ph\u1ee9c t\u1ea1p.  Tuy nhi\u00ean, c\u00f3 m\u1ed9t s\u1ed1 KPI c\u1ea7n theo d\u00f5i \u0111\u1ec1u \u0111\u1eb7n \u0111\u1ec3 tr\u00e1nh ra quy\u1ebft \u0111\u1ecbnh c\u1ea3m t\u00ednh.<\/p><ul class=\"wp-block-list\">\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i landing page<\/li>\n\n<li>Cost per lead theo t\u1eebng k\u00eanh<\/li>\n\n<li>T\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i kh\u1ea3o s\u00e1t<\/li>\n\n<li>T\u1ef7 l\u1ec7 kh\u00e1ch quay l\u1ea1i mua<\/li>\n\n<li>Keyword search trend<\/li>\n\n<li>M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c social media<\/li>\n<\/ul><p>N\u1ebfu CPL t\u0103ng li\u00ean t\u1ee5c trong 3 tu\u1ea7n, doanh nghi\u1ec7p n\u00ean xem l\u1ea1i insight kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi t\u0103ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.<\/p><h3 class=\"wp-block-heading\">Bao nhi\u00eau d\u1eef li\u1ec7u l\u00e0 \u0111\u1ee7 \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh?<\/h3><p>Nhi\u1ec1u SMEs tr\u00ec ho\u00e3n v\u00ec ngh\u0129 c\u1ea7n d\u1eef li\u1ec7u c\u1ef1c l\u1edbn m\u1edbi \u0111\u1ee7 ch\u00ednh x\u00e1c.  Th\u1ef1c t\u1ebf, doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 ra quy\u1ebft \u0111\u1ecbnh t\u1eeb m\u1eabu nh\u1ecf n\u1ebfu d\u1eef li\u1ec7u \u0111\u00fang nh\u00f3m kh\u00e1ch h\u00e0ng.<\/p><p>Th\u00f4ng th\u01b0\u1eddng, 100 ph\u1ea3n h\u1ed3i kh\u1ea3o s\u00e1t ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e3 \u0111\u1ee7 \u0111\u1ec3 SMEs nh\u1eadn di\u1ec7n xu h\u01b0\u1edbng ch\u00ednh.  V\u1edbi qu\u1ea3ng c\u00e1o, doanh nghi\u1ec7p n\u00ean ch\u1edd \u00edt nh\u1ea5t 1. 000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb tr\u01b0\u1edbc khi \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 n\u1ed9i dung.<\/p><p>Theo kinh nghi\u1ec7m c\u1ee7a DPS. MEDIA, SMEs n\u00ean \u01b0u ti\u00ean t\u1ed1c \u0111\u1ed9 ki\u1ec3m ch\u1ee9ng thay v\u00ec c\u1ed1 \u0111\u1ea1t \u0111\u1ed9 ho\u00e0n h\u1ea3o d\u1eef li\u1ec7u.  Th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh khi\u1ebfn insight c\u0169 m\u1ea5t gi\u00e1 tr\u1ecb r\u1ea5t s\u1edbm.<\/p><h3 class=\"wp-block-heading\">Khi n\u00e0o n\u00ean thu\u00ea agency h\u1ed7 tr\u1ee3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?<\/h3><p>Doanh nghi\u1ec7p n\u00ean thu\u00ea agency khi d\u1eef li\u1ec7u \u0111\u00e3 v\u01b0\u1ee3t kh\u1ea3 n\u0103ng x\u1eed l\u00fd n\u1ed9i b\u1ed9 ho\u1eb7c khi chi ph\u00ed th\u1eed sai qu\u00e1 l\u1edbn.<\/p><p>D\u1ea5u hi\u1ec7u ph\u1ed5 bi\u1ebfn g\u1ed3m: nhi\u1ec1u k\u00eanh qu\u1ea3ng c\u00e1o nh\u01b0ng kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c k\u00eanh hi\u1ec7u qu\u1ea3, d\u1eef li\u1ec7u r\u1eddi r\u1ea1c ho\u1eb7c \u0111\u1ed9i marketing thi\u1ebfu k\u1ef9 n\u0103ng ph\u00e2n t\u00edch.<\/p><p>M\u1ed9t doanh nghi\u1ec7p gi\u00e1o d\u1ee5c t\u1ea1i TP. HCM t\u1eebng t\u1ef1 ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111a n\u1ec1n t\u1ea3ng su\u1ed1t 6 th\u00e1ng nh\u01b0ng ROAS th\u1ea5p.  Sau khi thu\u00ea agency ph\u00e2n t\u00edch insight kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u funnel, t\u1ef7 l\u1ec7 \u0111\u0103ng k\u00fd kh\u00f3a h\u1ecdc t\u0103ng 41% ch\u1ec9 sau 8 tu\u1ea7n.<\/p><h2 class=\"wp-block-heading\">L\u1ed9 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng SME trong 30 ng\u00e0y<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/lo-trinh-nghien-cuu-thi-truong-sme-trong-30-ngay-1778389792596_no_wm-scaled.jpg\" alt=\"L\u1ed9 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng SME trong 30 ng\u00e0y\" title=\"L\u1ed9 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng SME trong 30 ng\u00e0y\"><figcaption class=\"wp-element-caption\">L\u1ed9 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng SME trong 30 ng\u00e0y<\/figcaption><\/figure><h3 class=\"wp-block-heading\">7 ng\u00e0y \u0111\u1ea7u: thu th\u1eadp d\u1eef li\u1ec7u n\u1ec1n<\/h3><p>Tu\u1ea7n \u0111\u1ea7u ti\u00ean n\u00ean t\u1eadp trung gom d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau.  SMEs c\u1ea7n \u01b0u ti\u00ean d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7n h\u1eefu tr\u01b0\u1edbc.<\/p><ul class=\"wp-block-list\">\n<li>T\u1ed5ng h\u1ee3p comment social media<\/li>\n\n<li>Xu\u1ea5t d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u0169<\/li>\n\n<li>\u0110\u1ecdc review ng\u00e0nh h\u00e0ng<\/li>\n\n<li>Ph\u00e2n t\u00edch keyword Google<\/li>\n\n<li>Ki\u1ec3m tra qu\u1ea3ng c\u00e1o \u0111\u1ed1i th\u1ee7<\/li>\n\n<li>Thu th\u1eadp c\u00e2u h\u1ecfi inbox ph\u1ed5 bi\u1ebfn<\/li>\n<\/ul><h3 class=\"wp-block-heading\">14 ng\u00e0y ti\u1ebfp theo: ki\u1ec3m ch\u1ee9ng insight kh\u00e1ch h\u00e0ng<\/h3><p>Giai \u0111o\u1ea1n n\u00e0y t\u1eadp trung x\u00e1c minh xem insight n\u00e0o th\u1ef1c s\u1ef1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p><p>Doanh nghi\u1ec7p n\u00ean test \u00edt nh\u1ea5t 2-3 th\u00f4ng \u0111i\u1ec7p kh\u00e1c nhau b\u1eb1ng qu\u1ea3ng c\u00e1o nh\u1ecf.  N\u1ebfu CTR ch\u00eanh l\u1ec7ch l\u1edbn, kh\u1ea3 n\u0103ng cao doanh nghi\u1ec7p \u0111\u00e3 t\u00ecm \u0111\u00fang pain point.<\/p><p>M\u1ed9t c\u1eeda h\u00e0ng \u0111\u1ed3 m\u1eb9 v\u00e0 b\u00e9 t\u1ea1i Th\u1ee7 \u0110\u1ee9c t\u1eebng ngh\u0129 kh\u00e1ch h\u00e0ng \u01b0u ti\u00ean gi\u00e1 th\u1ea5p.  Sau khi test qu\u1ea3ng c\u00e1o, doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n n\u1ed9i dung \u201cgiao nhanh trong 2 gi\u1edd\u201d mang l\u1ea1i CTR cao h\u01a1n 63%.<\/p><h3 class=\"wp-block-heading\">9 ng\u00e0y cu\u1ed1i: tri\u1ec3n khai chi\u1ebfn d\u1ecbch th\u1eed nghi\u1ec7m<\/h3><p>Sau khi c\u00f3 insight kh\u00e1ch h\u00e0ng r\u00f5 r\u00e0ng, SMEs n\u00ean tri\u1ec3n khai chi\u1ebfn d\u1ecbch nh\u1ecf tr\u01b0\u1edbc khi scale l\u1edbn.<\/p><p>Ng\u00e2n s\u00e1ch test n\u00ean chi\u1ebfm kho\u1ea3ng 10-15% t\u1ed5ng ng\u00e2n s\u00e1ch marketing th\u00e1ng.  \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m r\u1ee7i ro nh\u01b0ng v\u1eabn \u0111\u1ee7 d\u1eef li\u1ec7u \u0111\u00e1nh gi\u00e1.<\/p><p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam d\u1ecbch v\u1ee5 SEO t\u1ed5ng th\u1ec3 cho doanh nghi\u1ec7p nh\u1ecf ho\u1eb7c gi\u1ea3i ph\u00e1p social media marketing \u0111a n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u1eadn d\u1ee5ng insight \u0111\u00e3 nghi\u00ean c\u1ee9u.<\/p><p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng SME kh\u00f4ng c\u00f2n l\u00e0 ho\u1ea1t \u0111\u1ed9ng ch\u1ec9 d\u00e0nh cho doanh nghi\u1ec7p l\u1edbn.  V\u1edbi d\u1eef li\u1ec7u s\u1ed1 hi\u1ec7n nay, SMEs ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 tri\u1ec3n khai market research chi ph\u00ed th\u1ea5p nh\u01b0ng v\u1eabn t\u1ea1o ra insight kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng n\u1ebfu \u0111i \u0111\u00fang quy tr\u00ecnh.<\/p><ul class=\"wp-block-list\">\n<li>\u0110\u1eebng ch\u1ea1y qu\u1ea3ng c\u00e1o khi ch\u01b0a hi\u1ec3u pain point kh\u00e1ch h\u00e0ng<\/li>\n\n<li>\u01afu ti\u00ean d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh t\u1eeb comment v\u00e0 inbox<\/li>\n\n<li>Lu\u00f4n test insight tr\u01b0\u1edbc khi scale ng\u00e2n s\u00e1ch<\/li>\n\n<li>D\u00f9ng SEO v\u00e0 Google Trends \u0111\u1ec3 \u0111o nhu c\u1ea7u th\u1eadt<\/li>\n\n<li>Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng theo nhu c\u1ea7u c\u1ee5 th\u1ec3<\/li>\n\n<li>Theo d\u00f5i KPI nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng h\u00e0ng tu\u1ea7n<\/li>\n\n<li>Ki\u1ec3m ch\u1ee9ng insight li\u00ean t\u1ee5c theo bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/li>\n<\/ul><p>Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh digital marketing ng\u00e0y c\u00e0ng m\u1ea1nh, SMEs c\u1ea7n ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thay v\u00ec c\u1ea3m t\u00ednh.  DPS. MEDIA s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p Vi\u1ec7t trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o v\u00e0 ph\u00e1t tri\u1ec3n t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/what-to-note-about-restaurant-marketing-services\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">What Should Restaurant Marketing Services Keep in Mind?<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/top-professional-website-design-company\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">The Most Professional Website Design Company<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/review-xermius-modern-beautiful-powerful-ssh-client-for-devops-sysadmin\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Review Xermius \u2013 A Modern, Sleek, and Powerful SSH Client for DevOps &amp; 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