{"id":38733,"date":"2026-05-09T12:13:19","date_gmt":"2026-05-09T05:13:19","guid":{"rendered":"https:\/\/dps.media\/cac-loai-nghien-cuu-thi-truong-cho-smes\/"},"modified":"2026-05-09T12:13:45","modified_gmt":"2026-05-09T05:13:45","slug":"cac-loai-nghien-cuu-thi-truong-cho-smes","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/cac-loai-nghien-cuu-thi-truong-cho-smes\/","title":{"rendered":"C\u00e1c lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng: 6 c\u00e1ch ch\u1ecdn hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>C\u00e1c lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111ang tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 s\u1ed1ng c\u00f2n v\u1edbi SMEs Vi\u1ec7t Nam khi chi ph\u00ed qu\u1ea3ng c\u00e1o li\u00ean t\u1ee5c t\u0103ng.  Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ed5 ng\u00e2n s\u00e1ch v\u00e0o digital marketing nh\u01b0ng v\u1eabn kh\u00f4ng hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mu\u1ed1n g\u00ec.<\/p><p>Theo We Are Social 2026, Vi\u1ec7t Nam c\u00f3 h\u01a1n <a href=\"https:\/\/vov.gov.vn\/luong-nguoi-dung-internet-tren-toan-the-gioi-dat-466-ti-dtnew-235735\" rel=\"nofollow noopener\" target=\"_blank\">72,7 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng<\/a> m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 h\u01a1n 78 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng internet.  \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn h\u00e0nh vi mua h\u00e0ng thay \u0111\u1ed5i nhanh h\u01a1n tr\u01b0\u1edbc r\u1ea5t nhi\u1ec1u.  \u0110\u1ed3ng th\u1eddi, b\u00e1o c\u00e1o Digital 2026 c\u1ee7a Meltwater cho th\u1ea5y chi ph\u00ed qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c t\u0103ng m\u1ea1nh trong n\u0103m 2026.<\/p><p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 t\u1eebng ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, bi\u1ebft khi n\u00e0o n\u00ean d\u00f9ng desk research, khi n\u00e0o c\u1ea7n nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh \u0111\u1ecbnh l\u01b0\u1ee3ng ho\u1eb7c in-depth interview \u0111\u1ec3 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch marketing.<\/p><h2 class=\"wp-block-heading\">C\u00e1c lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec v\u00e0 v\u00ec sao doanh nghi\u1ec7p Vi\u1ec7t c\u1ea7n quan t\u00e2m?<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/cac-loai-nghien-cuu-thi-truong-la-gi-va-vi-sao-doanh-nghiep-viet-can-quan-tam-1778302944882_no_wm-scaled.jpg\" alt=\"c\u00e1c lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" title=\"C\u00e1c lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec v\u00e0 v\u00ec sao doanh nghi\u1ec7p Vi\u1ec7t c\u1ea7n quan t\u00e2m?\"><figcaption class=\"wp-element-caption\">C\u00e1c lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec v\u00e0 v\u00ec sao doanh nghi\u1ec7p Vi\u1ec7t c\u1ea7n quan t\u00e2m?<\/figcaption><\/figure><h3 class=\"wp-block-heading\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o trong giai \u0111o\u1ea1n 2026\u20132026?<\/h3><p>Tr\u01b0\u1edbc \u0111\u00e2y, nhi\u1ec1u SMEs ch\u1ec9 d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh ho\u1eb7c kinh nghi\u1ec7m c\u00e1 nh\u00e2n \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn d\u1ecbch marketing.  Tuy nhi\u00ean, m\u00f4i tr\u01b0\u1eddng s\u1ed1 khi\u1ebfn h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng bi\u1ebfn \u0111\u1ed9ng li\u00ean t\u1ee5c.  Theo DataReportal 2026, ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t d\u00e0nh trung b\u00ecnh h\u01a1n <a href=\"https:\/\/vi.wikipedia.org\/wiki\/%C4%90%E1%BB%93ng_h%E1%BB%93_s%C3%A1u_gi%E1%BB%9D\" rel=\"nofollow noopener\" target=\"_blank\">6 gi\u1edd m\u1ed7i ng\u00e0y<\/a> tr\u00ean internet.<\/p><p>\u0110i\u1ec1u n\u00e0y t\u1ea1o ra l\u01b0\u1ee3ng d\u1eef li\u1ec7u h\u00e0nh vi kh\u1ed5ng l\u1ed3 cho doanh nghi\u1ec7p khai th\u00e1c.<\/p><p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hi\u1ec7n kh\u00f4ng c\u00f2n l\u00e0 ho\u1ea1t \u0111\u1ed9ng d\u00e0nh ri\u00eang cho t\u1eadp \u0111o\u00e0n l\u1edbn.  C\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u0169ng c\u00f3 th\u1ec3 d\u00f9ng social listening, kh\u1ea3o s\u00e1t online ho\u1eb7c desk research \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng nhanh h\u01a1n.  DPS.<\/p><p>MEDIA khuy\u1ebfn ngh\u1ecb SMEs n\u00ean b\u1eaft \u0111\u1ea7u b\u1eb1ng d\u1eef li\u1ec7u \u0111\u01a1n gi\u1ea3n tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u1ec3 tr\u00e1nh chi ti\u1ec1n cho sai t\u1ec7p kh\u00e1ch h\u00e0ng.<\/p><ul class=\"wp-block-list\">\n<li>Ph\u00e2n t\u00edch xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm tr\u01b0\u1edbc khi ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/li>\n\n<li>\u0110o nhu c\u1ea7u theo khu v\u1ef1c \u0111\u1ecba l\u00fd c\u1ee5 th\u1ec3<\/li>\n\n<li>Theo d\u00f5i h\u00e0nh vi kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n\n<li>\u0110\u00e1nh gi\u00e1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp<\/li>\n\n<li>Ki\u1ec3m tra ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c tr\u01b0\u1edbc khi scale qu\u1ea3ng c\u00e1o<\/li>\n\n<li>X\u00e1c \u0111\u1ecbnh k\u00eanh marketing mang l\u1ea1i chuy\u1ec3n \u0111\u1ed5i cao<\/li>\n<\/ul><p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m t\u1ea1i qu\u1eadn 3 t\u1eebng ch\u1ea1y TikTok Ads li\u00ean t\u1ee5c trong ba th\u00e1ng nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ch\u1ec9 \u0111\u1ea1t 0,7%.  Sau khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u01b0u ti\u00ean review t\u1eeb chuy\u00ean gia da li\u1ec5u thay v\u00ec KOL gi\u1ea3i tr\u00ed.  Sau khi thay \u0111\u1ed5i th\u00f4ng \u0111i\u1ec7p, chi ph\u00ed m\u1ed7i \u0111\u01a1n gi\u1ea3m 38%.<\/p><p>M\u1ed9t startup th\u1ef1c ph\u1ea9m healthy \u1edf H\u00e0 N\u1ed9i c\u0169ng g\u1eb7p t\u00ecnh tr\u1ea1ng t\u01b0\u01a1ng t\u1ef1.  H\u1ecd t\u1eadp trung ch\u1ea1y Meta Ads cho nh\u00f3m tu\u1ed5i 18\u201322 nh\u01b0ng d\u1eef li\u1ec7u kh\u1ea3o s\u00e1t cho th\u1ea5y kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1 n\u1eb1m \u1edf nh\u00f3m nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng 28\u201335 tu\u1ed5i.  Sau khi \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch, doanh thu online t\u0103ng 64% trong hai th\u00e1ng.<\/p><h3 class=\"wp-block-heading\">Khi n\u00e0o doanh nghi\u1ec7p n\u00ean \u0111\u1ea7u t\u01b0 nghi\u00ean c\u1ee9u thay v\u00ec ch\u1ea1y qu\u1ea3ng c\u00e1o ngay?<\/h3><p>Nhi\u1ec1u SMEs c\u00f3 xu h\u01b0\u1edbng ch\u1ea1y qu\u1ea3ng c\u00e1o ngay khi s\u1ea3n ph\u1ea9m v\u1eeba ho\u00e0n thi\u1ec7n.  \u0110\u00e2y l\u00e0 sai l\u1ea7m ph\u1ed5 bi\u1ebfn v\u00ec doanh nghi\u1ec7p ch\u01b0a bi\u1ebft kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111i\u1ec1u g\u00ec nh\u1ea5t.  N\u1ebfu ch\u01b0a hi\u1ec3u insight, ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o th\u01b0\u1eddng b\u1ecb ph\u00e2n t\u00e1n.<\/p><p>Doanh nghi\u1ec7p n\u00ean nghi\u00ean c\u1ee9u tr\u01b0\u1edbc khi tung s\u1ea3n ph\u1ea9m m\u1edbi, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ho\u1eb7c thay \u0111\u1ed5i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.  V\u1edbi ng\u00e2n s\u00e1ch d\u01b0\u1edbi 100 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i qu\u00fd, vi\u1ec7c \u0111\u1ea7u t\u01b0 10\u201315% cho research th\u01b0\u1eddng gi\u00fap gi\u1ea3m \u0111\u00e1ng k\u1ec3 chi ph\u00ed sai t\u1ec7p.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>Scenario<\/th><th>N\u00ean research?<\/th><th>Ph\u01b0\u01a1ng ph\u00e1p ph\u00f9 h\u1ee3p<\/th><th>Priority level<\/th><\/tr><\/thead><tbody><tr><td>Ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/td><td>Yes<\/td><td>In-depth interview<\/td><td>High<\/td><\/tr><tr><td>M\u1edf r\u1ed9ng t\u1ec9nh th\u00e0nh<\/td><td>Yes<\/td><td>Desk research<\/td><td>High<\/td><\/tr><tr><td>Optimize advertising<\/td><td>Yes<\/td><td>\u0110\u1ecbnh l\u01b0\u1ee3ng<\/td><td>Average<\/td><\/tr><tr><td>\u0110\u1ed5i nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/td><td>Yes<\/td><td>\u0110\u1ecbnh t\u00ednh<\/td><td>High<\/td><\/tr><\/tbody><\/table><\/div><h3 class=\"wp-block-heading\">Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi SMEs b\u1ecf qua d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng<\/h3><p>Sai l\u1ea7m \u0111\u1ea7u ti\u00ean l\u00e0 l\u1ea5y \u00fd ki\u1ebfn n\u1ed9i b\u1ed9 thay cho ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng.  \u0110i\u1ec1u n\u00e0y khi\u1ebfn s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed9i ng\u0169 s\u00e1ng l\u1eadp nh\u01b0ng kh\u00f4ng \u0111\u00fang nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p><p>Sai l\u1ea7m th\u1ee9 hai l\u00e0 d\u00f9ng d\u1eef li\u1ec7u qu\u00e1 c\u0169.  H\u00e0nh vi ti\u00eau d\u00f9ng online thay \u0111\u1ed5i r\u1ea5t nhanh.  Theo We Are Social 2026, TikTok t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 v\u01b0\u1ee3t h\u01a1n 67 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edfng th\u00e0nh.<\/p><p>N\u1ebfu doanh nghi\u1ec7p v\u1eabn ch\u1ec9 t\u1eadp trung Facebook, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn s\u1ebd gi\u1ea3m m\u1ea1nh.<\/p><p>M\u1ed9t doanh nghi\u1ec7p n\u1ed9i th\u1ea5t \u1edf B\u00ecnh Th\u1ea1nh t\u1eebng m\u1ea5t g\u1ea7n 400 tri\u1ec7u \u0111\u1ed3ng v\u00ec nh\u1eadp s\u1ea3n ph\u1ea9m theo xu h\u01b0\u1edbng Pinterest qu\u1ed1c t\u1ebf.  Sau khi kh\u1ea3o s\u00e1t th\u1ef1c t\u1ebf, h\u1ecd ph\u00e1t hi\u1ec7n ng\u01b0\u1eddi mua t\u1ea1i Vi\u1ec7t Nam \u01b0u ti\u00ean s\u1ea3n ph\u1ea9m t\u1ed1i gi\u1ea3n nh\u01b0ng d\u1ec5 v\u1ec7 sinh h\u01a1n y\u1ebfu t\u1ed1 th\u1ea9m m\u1ef9.  Vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh danh m\u1ee5c s\u1ea3n ph\u1ea9m gi\u00fap t\u1ef7 l\u1ec7 t\u1ed3n kho gi\u1ea3m 31% sau s\u00e1u th\u00e1ng.<\/p><h2 class=\"wp-block-heading\">C\u00e1c lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/cac-loai-nghien-cuu-thi-truong-pho-bien-nhat-hien-nay-1778303169381_no_wm.jpg\" alt=\"C\u00e1c lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay\" title=\"C\u00e1c lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay\"><figcaption class=\"wp-element-caption\">C\u00e1c lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay<\/figcaption><\/figure><h3 class=\"wp-block-heading\">Desk research ph\u00f9 h\u1ee3p khi c\u1ea7n \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng nhanh<\/h3><p>Desk research l\u00e0 ph\u01b0\u01a1ng ph\u00e1p s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 s\u1eb5n t\u1eeb b\u00e1o c\u00e1o ng\u00e0nh, d\u1eef li\u1ec7u Google Trends, th\u1ed1ng k\u00ea m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c b\u00e1o c\u00e1o \u0111\u1ed1i th\u1ee7.  \u0110\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p cho SMEs c\u1ea7n \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng nhanh v\u1edbi ng\u00e2n s\u00e1ch th\u1ea5p.<\/p><p>Doanh nghi\u1ec7p n\u00ean d\u00f9ng desk research khi c\u1ea7n x\u00e1c \u0111\u1ecbnh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, xu h\u01b0\u1edbng ng\u00e0nh ho\u1eb7c h\u00e0nh vi ti\u00eau d\u00f9ng c\u01a1 b\u1ea3n.  N\u1ebfu ng\u00e2n s\u00e1ch d\u01b0\u1edbi 20 tri\u1ec7u \u0111\u1ed3ng, \u0111\u00e2y th\u01b0\u1eddng l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u h\u1ee3p l\u00fd tr\u01b0\u1edbc khi tri\u1ec3n khai kh\u1ea3o s\u00e1t l\u1edbn h\u01a1n.<\/p><p>Theo kinh nghi\u1ec7m c\u1ee7a DPS. MEDIA, SMEs n\u00ean k\u1ebft h\u1ee3p d\u1eef li\u1ec7u t\u1eeb Google Trends, Meta Audience Insights v\u00e0 b\u00e1o c\u00e1o Digital 2026 \u0111\u1ec3 ki\u1ec3m tra nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi scale qu\u1ea3ng c\u00e1o.<\/p><ul class=\"wp-block-list\">\n<li>Ki\u1ec3m tra l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm theo m\u00f9a v\u1ee5<\/li>\n\n<li>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 \u0111ang ch\u1ea1y n\u1ed9i dung g\u00ec<\/li>\n\n<li>\u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh ng\u00e0nh<\/li>\n\n<li>X\u00e1c \u0111\u1ecbnh khu v\u1ef1c c\u00f3 nhu c\u1ea7u cao<\/li>\n\n<li>So s\u00e1nh h\u00e0nh vi theo nh\u00f3m tu\u1ed5i<\/li>\n\n<li>\u0110o m\u1ee9c \u0111\u1ed9 quan t\u00e2m th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul><h3 class=\"wp-block-heading\">Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh gi\u00fap hi\u1ec3u s\u00e2u insight kh\u00e1ch h\u00e0ng<\/h3><p>Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh t\u1eadp trung v\u00e0o \u0111\u1ed9ng c\u01a1, c\u1ea3m x\u00fac v\u00e0 l\u00fd do ph\u00eda sau h\u00e0nh vi mua h\u00e0ng.  Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u01b0\u1eddng d\u00f9ng ph\u1ecfng v\u1ea5n nh\u00f3m nh\u1ecf ho\u1eb7c quan s\u00e1t h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng.<\/p><p>\u0110\u1ecbnh t\u00ednh ph\u00f9 h\u1ee3p khi doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u v\u00ec sao kh\u00e1ch h\u00e0ng ch\u01b0a mua, ch\u01b0a tin t\u01b0\u1edfng ho\u1eb7c ch\u01b0a quay l\u1ea1i.  M\u1ed9t nh\u00f3m 8\u201315 ng\u01b0\u1eddi tham gia th\u01b0\u1eddng \u0111\u1ee7 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c pattern h\u00e0nh vi ph\u1ed5 bi\u1ebfn.<\/p><p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea t\u1ea1i Th\u1ee7 \u0110\u1ee9c t\u1eebng ngh\u0129 kh\u00e1ch h\u00e0ng quan t\u00e2m gi\u00e1 r\u1ebb.  Tuy nhi\u00ean, nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh cho th\u1ea5y ng\u01b0\u1eddi mua th\u1ef1c s\u1ef1 \u01b0u ti\u00ean kh\u00f4ng gian l\u00e0m vi\u1ec7c y\u00ean t\u0129nh.  Sau khi thay \u0111\u1ed5i thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng v\u00e0 n\u1ed9i dung qu\u1ea3ng b\u00e1, l\u01b0\u1ee3ng kh\u00e1ch quay l\u1ea1i t\u0103ng 43%.<\/p><h3 class=\"wp-block-heading\">Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 d\u1ef1 b\u00e1o<\/h3><p>Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng s\u1eed d\u1ee5ng kh\u1ea3o s\u00e1t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn \u0111\u1ec3 \u0111o l\u01b0\u1eddng xu h\u01b0\u1edbng v\u00e0 d\u1ef1 b\u00e1o h\u00e0nh vi.  \u0110\u00e2y l\u00e0 c\u00e1ch gi\u00fap doanh nghi\u1ec7p ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thay v\u00ec c\u1ea3m t\u00ednh.<\/p><p>Th\u00f4ng th\u01b0\u1eddng, kh\u1ea3o s\u00e1t t\u1eeb 100\u2013300 m\u1eabu \u0111\u00e3 \u0111\u1ee7 cho SMEs \u0111\u1ecba ph\u01b0\u01a1ng.  V\u1edbi th\u01b0\u01a1ng hi\u1ec7u to\u00e0n qu\u1ed1c, doanh nghi\u1ec7p n\u00ean m\u1edf r\u1ed9ng quy m\u00f4 m\u1eabu theo khu v\u1ef1c.<\/p><p>Ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh t\u00ednh \u0111\u1ecbnh l\u01b0\u1ee3ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p \u0111\u1ec3 v\u1eeba hi\u1ec3u insight v\u1eeba c\u00f3 s\u1ed1 li\u1ec7u x\u00e1c nh\u1eadn.  V\u00ed d\u1ee5, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ecfng v\u1ea5n s\u00e2u tr\u01b0\u1edbc r\u1ed3i tri\u1ec3n khai kh\u1ea3o s\u00e1t di\u1ec7n r\u1ed9ng \u0111\u1ec3 ki\u1ec3m ch\u1ee9ng gi\u1ea3 thuy\u1ebft.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>Method<\/th><th>Targets<\/th><th>Cost<\/th><th>\u0110\u1ed9 s\u00e2u insight<\/th><\/tr><\/thead><tbody><tr><td>Desk research<\/td><td>\u0110\u00e1nh gi\u00e1 nhanh<\/td><td>Low<\/td><td>Average<\/td><\/tr><tr><td>\u0110\u1ecbnh t\u00ednh<\/td><td>Hi\u1ec3u \u0111\u1ed9ng c\u01a1<\/td><td>Average<\/td><td>High<\/td><\/tr><tr><td>\u0110\u1ecbnh l\u01b0\u1ee3ng<\/td><td>\u0110o l\u01b0\u1eddng xu h\u01b0\u1edbng<\/td><td>Average<\/td><td>Average<\/td><\/tr><tr><td>In-depth interview<\/td><td>Ph\u00e2n t\u00edch chuy\u00ean s\u00e2u<\/td><td>High<\/td><td>Very high<\/td><\/tr><tr><td>Social listening<\/td><td>Monitor feedback<\/td><td>Low<\/td><td>High<\/td><\/tr><\/tbody><\/table><\/div><h3 class=\"wp-block-heading\">In-depth interview d\u00e0nh cho b\u00e0i to\u00e1n B2B ho\u1eb7c s\u1ea3n ph\u1ea9m m\u1edbi<\/h3><p>In-depth interview l\u00e0 h\u00ecnh th\u1ee9c ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u t\u1eebng c\u00e1 nh\u00e2n trong th\u1eddi gian d\u00e0i.  Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh B2B, t\u00e0i ch\u00ednh, gi\u00e1o d\u1ee5c ho\u1eb7c s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 chu k\u1ef3 mua d\u00e0i.<\/p><p>M\u1ed7i cu\u1ed9c ph\u1ecfng v\u1ea5n th\u01b0\u1eddng k\u00e9o d\u00e0i t\u1eeb 45\u201390 ph\u00fat.  Doanh nghi\u1ec7p n\u00ean th\u1ef1c hi\u1ec7n \u00edt nh\u1ea5t 10 cu\u1ed9c \u0111\u1ec3 t\u00ecm ra \u0111i\u1ec3m chung \u0111\u00e1ng tin c\u1eady.<\/p><p>M\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 t\u1ea1i TP. HCM t\u1eebng tri\u1ec3n khai qu\u1ea3ng c\u00e1o LinkedIn nh\u01b0ng kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c lead ch\u1ea5t l\u01b0\u1ee3ng.  Sau khi th\u1ef1c hi\u1ec7n in-depth interview v\u1edbi gi\u00e1m \u0111\u1ed1c nh\u00e2n s\u1ef1, h\u1ecd ph\u00e1t hi\u1ec7n kh\u00e1ch h\u00e0ng quan t\u00e2m kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p d\u1eef li\u1ec7u h\u01a1n t\u00ednh n\u0103ng AI.<\/p><p>Sau khi thay \u0111\u1ed5i landing page, t\u1ef7 l\u1ec7 demo t\u0103ng 52%.<\/p><h3 class=\"wp-block-heading\">Kh\u1ea3o s\u00e1t h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111a k\u00eanh<\/h3><p>Kh\u00e1ch h\u00e0ng hi\u1ec7n kh\u00f4ng c\u00f2n mua h\u00e0ng tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t.  H\u1ecd c\u00f3 th\u1ec3 xem TikTok, t\u00ecm ki\u1ebfm Google r\u1ed3i m\u1edbi mua tr\u00ean Shopee ho\u1eb7c website.  V\u00ec v\u1eady, nghi\u00ean c\u1ee9u h\u00e0nh vi \u0111a k\u00eanh ng\u00e0y c\u00e0ng quan tr\u1ecdng.<\/p><p>Doanh nghi\u1ec7p n\u00ean k\u1ebft h\u1ee3p Google Analytics, social listening v\u00e0 CRM \u0111\u1ec3 theo d\u00f5i h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.  \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh k\u00eanh t\u1ea1o nh\u1eadn di\u1ec7n v\u00e0 k\u00eanh t\u1ea1o chuy\u1ec3n \u0111\u1ed5i.<\/p><ul class=\"wp-block-list\">\n<li>Theo d\u00f5i h\u00e0nh vi tr\u01b0\u1edbc mua h\u00e0ng<\/li>\n\n<li>\u0110o th\u1eddi gian ra quy\u1ebft \u0111\u1ecbnh<\/li>\n\n<li>X\u00e1c \u0111\u1ecbnh n\u1ec1n t\u1ea3ng \u1ea3nh h\u01b0\u1edfng m\u1ea1nh nh\u1ea5t<\/li>\n\n<li>Ki\u1ec3m tra t\u1ef7 l\u1ec7 quay l\u1ea1i website<\/li>\n\n<li>\u0110\u00e1nh gi\u00e1 n\u1ed9i dung gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng<\/li>\n\n<li>Ph\u00e2n t\u00edch h\u00e0nh vi theo thi\u1ebft b\u1ecb<\/li>\n<\/ul><h3 class=\"wp-block-heading\">So s\u00e1nh \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a 5 ph\u01b0\u01a1ng ph\u00e1p<\/h3><div class=\"wp-block-table\"><table><thead><tr><th>Lo\u1ea1i nghi\u00ean c\u1ee9u<\/th><th>Advantages<\/th><th>Disadvantages<\/th><th>Doanh nghi\u1ec7p ph\u00f9 h\u1ee3p<\/th><\/tr><\/thead><tbody><tr><td>Desk research<\/td><td>Nhanh, ti\u1ebft ki\u1ec7m<\/td><td>Thi\u1ebfu insight s\u00e2u<\/td><td>Startup<\/td><\/tr><tr><td>\u0110\u1ecbnh t\u00ednh<\/td><td>Hi\u1ec3u c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng<\/td><td>Difficult to scale<\/td><td>Brand m\u1edbi<\/td><\/tr><tr><td>\u0110\u1ecbnh l\u01b0\u1ee3ng<\/td><td>D\u1ec5 \u0111o l\u01b0\u1eddng<\/td><td>T\u1ed1n th\u1eddi gian kh\u1ea3o s\u00e1t<\/td><td>Ecommerce<\/td><\/tr><tr><td>In-depth interview<\/td><td>Insight chuy\u00ean s\u00e2u<\/td><td>High cost<\/td><td>B2B<\/td><\/tr><tr><td>Social listening<\/td><td>Theo d\u00f5i th\u1eddi gian th\u1ef1c<\/td><td>D\u1ec5 nhi\u1ec5u d\u1eef li\u1ec7u<\/td><td>SMEs online<\/td><\/tr><\/tbody><\/table><\/div><h2 class=\"wp-block-heading\">Doanh nghi\u1ec7p n\u00e0o n\u00ean d\u00f9ng t\u1eebng lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/doanh-nghiep-nao-nen-dung-tung-loai-nghien-cuu-thi-truong-1778303250763_no_wm-scaled.jpg\" alt=\"Doanh nghi\u1ec7p n\u00e0o n\u00ean d\u00f9ng t\u1eebng lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?\" title=\"Doanh nghi\u1ec7p n\u00e0o n\u00ean d\u00f9ng t\u1eebng lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?\"><figcaption class=\"wp-element-caption\">Doanh nghi\u1ec7p n\u00e0o n\u00ean d\u00f9ng t\u1eebng lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?<\/figcaption><\/figure><h3 class=\"wp-block-heading\">SMEs m\u1edbi kh\u1edfi nghi\u1ec7p n\u00ean \u01b0u ti\u00ean ph\u01b0\u01a1ng ph\u00e1p n\u00e0o?<\/h3><p>Startup th\u01b0\u1eddng c\u00f3 ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf n\u00ean c\u1ea7n \u01b0u ti\u00ean t\u1ed1c \u0111\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3.  Desk research k\u1ebft h\u1ee3p social listening l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p trong giai \u0111o\u1ea1n \u0111\u1ea7u.<\/p><p>Doanh nghi\u1ec7p n\u00ean t\u1eadp trung x\u00e1c \u0111\u1ecbnh ba y\u1ebfu t\u1ed1 g\u1ed3m nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, nh\u00f3m kh\u00e1ch h\u00e0ng ch\u00ednh v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh.  N\u1ebfu ch\u01b0a x\u00e1c \u0111\u1ecbnh r\u00f5 ba y\u1ebfu t\u1ed1 n\u00e0y, vi\u1ec7c scale qu\u1ea3ng c\u00e1o s\u1ebd r\u1ea5t r\u1ee7i ro.<\/p><p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang local brand \u1edf qu\u1eadn 1 t\u1eebng nh\u1eadp s\u1ed1 l\u01b0\u1ee3ng l\u1edbn \u00e1o oversized v\u00ec theo trend TikTok.  Tuy nhi\u00ean, d\u1eef li\u1ec7u social listening cho th\u1ea5y kh\u00e1ch h\u00e0ng n\u1eef v\u0103n ph\u00f2ng quan t\u00e2m s\u1ea3n ph\u1ea9m basic c\u00f4ng s\u1edf nhi\u1ec1u h\u01a1n.  Sau khi \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m, ROAS t\u0103ng t\u1eeb 1.<\/p><p>9 l\u00ean 4. 3.<\/p><h3 class=\"wp-block-heading\">Doanh nghi\u1ec7p b\u00e1n l\u1ebb v\u00e0 ecommerce c\u1ea7n d\u1eef li\u1ec7u g\u00ec?<\/h3><p>Doanh nghi\u1ec7p b\u00e1n l\u1ebb c\u1ea7n hi\u1ec3u r\u00f5 h\u00e0nh vi mua h\u00e0ng theo m\u00f9a v\u1ee5, khu v\u1ef1c v\u00e0 n\u1ec1n t\u1ea3ng.  Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng th\u01b0\u1eddng ph\u00f9 h\u1ee3p h\u01a1n v\u00ec c\u00f3 th\u1ec3 \u0111o quy m\u00f4 nhu c\u1ea7u.<\/p><p>SMEs ecommerce n\u00ean theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i theo ngu\u1ed3n traffic, chi ph\u00ed m\u1ed7i \u0111\u01a1n v\u00e0 th\u1eddi gian ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.  \u0110\u00e2y l\u00e0 d\u1eef li\u1ec7u quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o.<\/p><ul class=\"wp-block-list\">\n<li>T\u1ef7 l\u1ec7 th\u00eam v\u00e0o gi\u1ecf h\u00e0ng<\/li>\n\n<li>T\u1ef7 l\u1ec7 mua l\u1ea1i sau 30 ng\u00e0y<\/li>\n\n<li>Chi ph\u00ed m\u1ed7i kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\n\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i theo thi\u1ebft b\u1ecb<\/li>\n\n<li>Hi\u1ec7u qu\u1ea3 n\u1ed9i dung video ng\u1eafn<\/li>\n\n<li>Khung gi\u1edd mua h\u00e0ng cao \u0111i\u1ec3m<\/li>\n<\/ul><h3 class=\"wp-block-heading\">Doanh nghi\u1ec7p B2B n\u00ean d\u00f9ng in-depth interview ra sao?<\/h3><p>B2B c\u00f3 chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi tham gia quy\u1ebft \u0111\u1ecbnh.  V\u00ec v\u1eady, in-depth interview th\u01b0\u1eddng mang l\u1ea1i insight s\u00e2u h\u01a1n kh\u1ea3o s\u00e1t nhanh.<\/p><p>Doanh nghi\u1ec7p n\u00ean ph\u1ecfng v\u1ea5n c\u1ea3 ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i v\u00e0 ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh ng\u00e2n s\u00e1ch.  Hai nh\u00f3m n\u00e0y th\u01b0\u1eddng c\u00f3 ti\u00eau ch\u00ed ho\u00e0n to\u00e0n kh\u00e1c nhau.<\/p><p>M\u1ed9t c\u00f4ng ty logistics t\u1ea1i B\u00ecnh D\u01b0\u01a1ng t\u1eebng t\u1eadp trung qu\u1ea3ng b\u00e1 t\u1ed1c \u0111\u1ed9 giao h\u00e0ng.  Tuy nhi\u00ean, in-depth interview cho th\u1ea5y kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p quan t\u00e2m kh\u1ea3 n\u0103ng tracking v\u00e0 b\u00e1o c\u00e1o d\u1eef li\u1ec7u h\u01a1n.  Sau khi thay \u0111\u1ed5i th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng, t\u1ef7 l\u1ec7 ch\u1ed1t h\u1ee3p \u0111\u1ed3ng t\u0103ng 28%.<\/p><h3 class=\"wp-block-heading\">Th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u0103ng tr\u01b0\u1edfng c\u1ea7n k\u1ebft h\u1ee3p \u0111\u1ecbnh t\u00ednh \u0111\u1ecbnh l\u01b0\u1ee3ng th\u1ebf n\u00e0o?<\/h3><p>Khi doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u scale marketing, ch\u1ec9 d\u00f9ng m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u s\u1ebd kh\u00f4ng \u0111\u1ee7.  Giai \u0111o\u1ea1n n\u00e0y c\u1ea7n k\u1ebft h\u1ee3p \u0111\u1ecbnh t\u00ednh \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ec3 v\u1eeba hi\u1ec3u c\u1ea3m x\u00fac v\u1eeba \u0111o \u0111\u01b0\u1ee3c quy m\u00f4 h\u00e0nh vi.<\/p><p>V\u00ed d\u1ee5, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 d\u00f9ng nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh \u0111\u1ec3 t\u00ecm insight n\u1ed9i dung TikTok r\u1ed3i tri\u1ec3n khai kh\u1ea3o s\u00e1t \u0111\u1ecbnh l\u01b0\u1ee3ng nh\u1eb1m x\u00e1c nh\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t.<\/p><p>Theo kinh nghi\u1ec7m c\u1ee7a DPS. MEDIA, doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng nhanh n\u00ean review d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng m\u1ed7i qu\u00fd thay v\u00ec m\u1ed7i n\u0103m.  \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1edbi ng\u00e0nh ecommerce v\u00e0 gi\u00e1o d\u1ee5c online.<\/p><h2 class=\"wp-block-heading\">Quy tr\u00ecnh tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho SMEs<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/quy-trinh-trien-khai-nghien-cuu-thi-truong-hieu-qua-cho-smes-1778303352394_no_wm.jpg\" alt=\"Quy tr\u00ecnh tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho SMEs\" title=\"Quy tr\u00ecnh tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho SMEs\"><figcaption class=\"wp-element-caption\">Quy tr\u00ecnh tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho SMEs<\/figcaption><\/figure><h3 class=\"wp-block-heading\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u tr\u01b0\u1edbc khi ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p<\/h3><p>Nhi\u1ec1u doanh nghi\u1ec7p tri\u1ec3n khai research nh\u01b0ng kh\u00f4ng x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e2u h\u1ecfi c\u1ea7n gi\u1ea3i quy\u1ebft.  \u0110i\u1ec1u n\u00e0y khi\u1ebfn d\u1eef li\u1ec7u thu th\u1eadp nhi\u1ec1u nh\u01b0ng kh\u00f4ng d\u00f9ng \u0111\u01b0\u1ee3c.<\/p><p>SMEs n\u00ean b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 nh\u01b0 t\u0103ng lead, gi\u1ea3m cost per lead ho\u1eb7c x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi.  Khi m\u1ee5c ti\u00eau r\u00f5, doanh nghi\u1ec7p s\u1ebd ch\u1ecdn \u0111\u00fang ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u.<\/p><h3 class=\"wp-block-heading\">Ch\u1ecdn m\u1eabu kh\u1ea3o s\u00e1t v\u00e0 th\u1eddi gian nghi\u00ean c\u1ee9u h\u1ee3p l\u00fd<\/h3><p>M\u1eabu kh\u1ea3o s\u00e1t qu\u00e1 nh\u1ecf s\u1ebd khi\u1ebfn d\u1eef li\u1ec7u thi\u1ebfu tin c\u1eady.  Tuy nhi\u00ean, m\u1eabu qu\u00e1 l\u1edbn l\u1ea1i g\u00e2y t\u1ed1n chi ph\u00ed kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p><p>V\u1edbi SMEs \u0111\u1ecba ph\u01b0\u01a1ng, kh\u1ea3o s\u00e1t t\u1eeb 100\u2013200 m\u1eabu th\u01b0\u1eddng \u0111\u1ee7 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng ch\u00ednh.  Th\u1eddi gian nghi\u00ean c\u1ee9u n\u00ean k\u00e9o d\u00e0i \u00edt nh\u1ea5t 2\u20134 tu\u1ea7n \u0111\u1ec3 tr\u00e1nh d\u1eef li\u1ec7u l\u1ec7ch theo m\u00f9a v\u1ee5.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>Business scale<\/th><th>S\u1ed1 m\u1eabu ph\u00f9 h\u1ee3p<\/th><th>Time<\/th><th>Targets<\/th><\/tr><\/thead><tbody><tr><td>Startup<\/td><td>50\u2013100<\/td><td>2 weeks<\/td><td>Test nhu c\u1ea7u<\/td><\/tr><tr><td>SMEs \u0111\u1ecba ph\u01b0\u01a1ng<\/td><td>100\u2013200<\/td><td>3 weeks<\/td><td>T\u1ed1i \u01b0u marketing<\/td><\/tr><tr><td>Ecommerce to\u00e0n qu\u1ed1c<\/td><td>300\u2013500<\/td><td>4 weeks<\/td><td>Scale qu\u1ea3ng c\u00e1o<\/td><\/tr><tr><td>B2B<\/td><td>20\u201350 interview<\/td><td>4\u20136 tu\u1ea7n<\/td><td>Hi\u1ec3u h\u00e0nh vi mua<\/td><\/tr><\/tbody><\/table><\/div><h3 class=\"wp-block-heading\">C\u00e1ch \u0111\u1ecdc d\u1eef li\u1ec7u \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh marketing<\/h3><p>D\u1eef li\u1ec7u ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb khi chuy\u1ec3n th\u00e0nh h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.  SMEs n\u00ean t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu thay v\u00ec vanity metrics.<\/p><p>V\u00ed d\u1ee5, l\u01b0\u1ee3t view video cao nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p c\u00f3 th\u1ec3 cho th\u1ea5y th\u00f4ng \u0111i\u1ec7p ch\u01b0a \u0111\u00fang nhu c\u1ea7u.  Ng\u01b0\u1ee3c l\u1ea1i, traffic th\u1ea5p nh\u01b0ng lead ch\u1ea5t l\u01b0\u1ee3ng cao l\u1ea1i l\u00e0 t\u00edn hi\u1ec7u t\u00edch c\u1ef1c.<\/p><h3 class=\"wp-block-heading\">Nh\u1eefng KPI c\u1ea7n theo d\u00f5i sau nghi\u00ean c\u1ee9u<\/h3><ul class=\"wp-block-list\">\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i theo k\u00eanh<\/li>\n\n<li>Chi ph\u00ed m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n\n<li>ROAS theo chi\u1ebfn d\u1ecbch<\/li>\n\n<li>T\u1ef7 l\u1ec7 quay l\u1ea1i website<\/li>\n\n<li>Th\u1eddi gian ra quy\u1ebft \u0111\u1ecbnh mua<\/li>\n\n<li>M\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul><p>M\u1ed9t trung t\u00e2m ti\u1ebfng Anh t\u1ea1i Ph\u00fa Nhu\u1eadn t\u1eebng ch\u1ea1y qu\u1ea3ng c\u00e1o theo c\u1ea3m t\u00ednh trong g\u1ea7n m\u1ed9t n\u0103m.  Sau khi nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u t\u00ecm ki\u1ebfm v\u00e0 kh\u1ea3o s\u00e1t ph\u1ee5 huynh, h\u1ecd chuy\u1ec3n ng\u00e2n s\u00e1ch sang Google Search.  Lead ch\u1ea5t l\u01b0\u1ee3ng t\u0103ng 41% trong qu\u00fd ti\u1ebfp theo.<\/p><h2 class=\"wp-block-heading\">Xu h\u01b0\u1edbng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam giai \u0111o\u1ea1n 2026<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/xu-huong-nghien-cuu-thi-truong-tai-viet-nam-giai-doan-2026-1778303431355_no_wm.jpg\" alt=\"Xu h\u01b0\u1edbng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam giai \u0111o\u1ea1n 2026\" title=\"Xu h\u01b0\u1edbng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam giai \u0111o\u1ea1n 2026\"><figcaption class=\"wp-element-caption\">Xu h\u01b0\u1edbng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam giai \u0111o\u1ea1n 2026<\/figcaption><\/figure><h3 class=\"wp-block-heading\">AI v\u00e0 social listening \u0111ang thay \u0111\u1ed5i c\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u<\/h3><p>AI gi\u00fap doanh nghi\u1ec7p ph\u00e2n t\u00edch h\u00e0ng ngh\u00ecn b\u00ecnh lu\u1eadn v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng trong th\u1eddi gian ng\u1eafn.  \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch v\u1edbi SMEs ch\u01b0a c\u00f3 \u0111\u1ed9i ng\u0169 research chuy\u00ean s\u00e2u.<\/p><p>Social listening c\u0169ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t hi\u1ec7n kh\u1ee7ng ho\u1ea3ng s\u1edbm h\u01a1n.  Doanh nghi\u1ec7p c\u00f3 th\u1ec3 theo d\u00f5i c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng theo th\u1eddi gian th\u1ef1c thay v\u00ec ch\u1edd b\u00e1o c\u00e1o cu\u1ed1i qu\u00fd.<\/p><h3 class=\"wp-block-heading\">Ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m \u0111a n\u1ec1n t\u1ea3ng<\/h3><p>Theo We Are Social 2026, ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t th\u01b0\u1eddng nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng tr\u01b0\u1edbc khi mua h\u00e0ng.  \u0110i\u1ec1u n\u00e0y bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i nghi\u00ean c\u1ee9u h\u00e0nh vi omnichannel thay v\u00ec ch\u1ec9 theo d\u00f5i m\u1ed9t k\u00eanh.<\/p><p>SMEs n\u00ean k\u1ebft h\u1ee3p d\u1eef li\u1ec7u website, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 c\u00f3 g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng.<\/p><h3 class=\"wp-block-heading\">SMEs c\u1ea7n chu\u1ea9n b\u1ecb g\u00ec \u0111\u1ec3 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u t\u1ed1t h\u01a1n?<\/h3><p>Doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng quy tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u ngay t\u1eeb \u0111\u1ea7u thay v\u00ec ch\u1edd quy m\u00f4 l\u1edbn m\u1edbi tri\u1ec3n khai.  Vi\u1ec7c chu\u1ea9n h\u00f3a d\u1eef li\u1ec7u s\u1edbm s\u1ebd gi\u00fap marketing hi\u1ec7u qu\u1ea3 h\u01a1n trong d\u00e0i h\u1ea1n.<\/p><p>C\u00e1c lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng khi c\u1ea1nh tranh digital ng\u00e0y c\u00e0ng cao.  SMEs c\u1ea7n ch\u1ecdn \u0111\u00fang ph\u01b0\u01a1ng ph\u00e1p thay v\u00ec c\u1ed1 tri\u1ec3n khai m\u1ecdi h\u00ecnh th\u1ee9c c\u00f9ng l\u00fac.<\/p><ul class=\"wp-block-list\">\n<li>B\u1eaft \u0111\u1ea7u b\u1eb1ng d\u1eef li\u1ec7u mi\u1ec5n ph\u00ed tr\u01b0\u1edbc<\/li>\n\n<li>X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u<\/li>\n\n<li>K\u1ebft h\u1ee3p \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng<\/li>\n\n<li>Theo d\u00f5i d\u1eef li\u1ec7u m\u1ed7i qu\u00fd<\/li>\n\n<li>\u01afu ti\u00ean insight li\u00ean quan doanh thu<\/li>\n\n<li>\u0110\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng<\/li>\n<\/ul><p>N\u1ebfu doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng <a href=\"https:\/\/dps.media\/en\/category\/nghien-cuu-thi-truong\/\">chi\u1ebfn l\u01b0\u1ee3c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> v\u00e0 digital marketing b\u00e0i b\u1ea3n h\u01a1n, DPS. MEDIA c\u00f3 th\u1ec3 \u0111\u1ed3ng h\u00e0nh nh\u01b0 \u0111\u1ed1i t\u00e1c tri\u1ec3n khai th\u1ef1c chi\u1ebfn cho SMEs Vi\u1ec7t Nam trong giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng s\u1ed1 h\u00f3a.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/which-font-is-best-for-email\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\"Which font is best for email?\"<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/buy-follow-threads-chat-quality-same-price\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">10 Tips to Buy Threads Followers: Price Table From 50k Safe 2026<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/how-dps-media-supports-smes-to-optimize-marketing-costs-effectively\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">How DPS.MEDIA supports SMEs to optimize effective Marketing costs<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/dps-medias-vietcombank-payment-system-and-account-information\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">DPS.MEDIA's Vietcombank Payment System and Account Information<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/development-orientation-of-dps-media-until-2030\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Development orientation of DPS.MEDIA until 2030<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/499-profound-soul-healing-status-messages-to-help-you-find-peace\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">499+ Statuses to Heal Deep Souls to Help You Find Peace<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>C\u00e1c lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111ang tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 s\u1ed1ng c\u00f2n v\u1edbi SMEs Vi\u1ec7t Nam khi chi ph\u00ed qu\u1ea3ng c\u00e1o li\u00ean t\u1ee5c t\u0103ng. Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ed5 ng\u00e2n s\u00e1ch v\u00e0o digital marketing nh\u01b0ng v\u1eabn kh\u00f4ng hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mu\u1ed1n g\u00ec.Theo We Are Social 2026, Vi\u1ec7t Nam c\u00f3 h\u01a1n 72,7 tri\u1ec7u [&hellip;]<\/p>","protected":false},"author":0,"featured_media":38734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1635],"tags":[],"class_list":["post-38733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"rankmath_keywords":{"primary":"c\u00e1c lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecbnh t\u00ednh \u0111\u1ecbnh l\u01b0\u1ee3ng, desk research, in-depth interview","secondary":["\u0111\u1ecbnh t\u00ednh \u0111\u1ecbnh l\u01b0\u1ee3ng","desk research","in-depth interview"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"c\u00e1c lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecbnh t\u00ednh \u0111\u1ecbnh l\u01b0\u1ee3ng, desk research, in-depth interview","seo_keywords":{"primary":"c\u00e1c lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecbnh t\u00ednh \u0111\u1ecbnh l\u01b0\u1ee3ng, desk research, in-depth interview","secondary":["\u0111\u1ecbnh t\u00ednh \u0111\u1ecbnh l\u01b0\u1ee3ng","desk research","in-depth interview"]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/38733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=38733"}],"version-history":[{"count":1,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/38733\/revisions"}],"predecessor-version":[{"id":38740,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/38733\/revisions\/38740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/38734"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=38733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=38733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=38733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}