{"id":38726,"date":"2026-05-09T00:16:41","date_gmt":"2026-05-08T17:16:41","guid":{"rendered":"https:\/\/dps.media\/chi-phi-nghien-cuu-thi-truong-tu-lam-vs-thue-dich-vu\/"},"modified":"2026-05-09T00:17:10","modified_gmt":"2026-05-08T17:17:10","slug":"chi-phi-nghien-cuu-thi-truong-tu-lam-vs-thue-dich-vu","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/chi-phi-nghien-cuu-thi-truong-tu-lam-vs-thue-dich-vu\/","title":{"rendered":"Chi Ph\u00ed Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng: 7 Kh\u00e1c Bi\u1ec7t Th\u1ef1c T\u1ebf"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p><strong>Chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> \u0111ang tr\u1edf th\u00e0nh b\u00e0i to\u00e1n kh\u00f3 v\u1edbi nhi\u1ec1u SMEs Vi\u1ec7t Nam khi ng\u00e2n s\u00e1ch marketing ng\u00e0y c\u00e0ng b\u1ecb si\u1ebft ch\u1eb7t.  Kh\u00f4ng \u00edt doanh nghi\u1ec7p t\u1ef1 l\u00e0m kh\u1ea3o s\u00e1t \u0111\u1ec3 ti\u1ebft ki\u1ec7m, nh\u01b0ng l\u1ea1i m\u1ea5t nhi\u1ec1u ti\u1ec1n h\u01a1n v\u00ec d\u1eef li\u1ec7u sai ho\u1eb7c tri\u1ec3n khai ch\u1eadm.<\/p><p>Theo We Are Social 2026, Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 <a href=\"https:\/\/vov.gov.vn\/luong-nguoi-dung-internet-tren-toan-the-gioi-dat-466-ti-dtnew-235735\" rel=\"nofollow noopener\" target=\"_blank\">72,7 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng<\/a> m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 h\u01a1n 78,4 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng internet.  \u0110i\u1ec1u n\u00e0y khi\u1ebfn h\u00e0nh vi kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i nhanh h\u01a1n tr\u01b0\u1edbc r\u1ea5t nhi\u1ec1u.  Theo kinh nghi\u1ec7m c\u1ee7a DPS.<\/p><p>MEDIA, SMEs hi\u1ec7n kh\u00f4ng thi\u1ebfu d\u1eef li\u1ec7u, m\u00e0 thi\u1ebfu kh\u1ea3 n\u0103ng \u0111\u1ecdc \u0111\u00fang d\u1eef li\u1ec7u \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh marketing ch\u00ednh x\u00e1c.<\/p><p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 chi ph\u00ed th\u1ef1c s\u1ef1 gi\u1eefa t\u1ef1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 thu\u00ea agency market research, \u0111\u1ed3ng th\u1eddi x\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p theo t\u1eebng giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng.<\/p><h2 class=\"wp-block-heading\">Chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i th\u1ebf n\u00e0o trong n\u0103m 2026?<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/chi-phi-nghien-cuu-thi-truong-dang-thay-doi-the-nao-trong-nam-2026-1778259730827_no_wm-scaled.jpg\" alt=\"chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" title=\"Chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i th\u1ebf n\u00e0o trong n\u0103m 2026?\"><figcaption class=\"wp-element-caption\">Chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i th\u1ebf n\u00e0o trong n\u0103m 2026?<\/figcaption><\/figure><h3 class=\"wp-block-heading\">Doanh nghi\u1ec7p SMEs Vi\u1ec7t Nam \u0111ang \u0111\u1ea7u t\u01b0 d\u1eef li\u1ec7u nhi\u1ec1u h\u01a1n<\/h3><p>Trong giai \u0111o\u1ea1n 2026\u20132026, doanh nghi\u1ec7p Vi\u1ec7t Nam b\u1eaft \u0111\u1ea7u \u01b0u ti\u00ean d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi ch\u1ea1y qu\u1ea3ng c\u00e1o.  Theo DataReportal 2026, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng internet t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea1t <a href=\"https:\/\/vietnam.unfpa.org\/vi\/news\/k%E1%BA%BFt-qu%E1%BA%A3-t%E1%BB%95ng-%C4%91i%E1%BB%81u-tra-d%C3%A2n-s%E1%BB%91-v%C3%A0-nh%C3%A0-%E1%BB%9F-n%C4%83m-2019\" rel=\"nofollow noopener\" target=\"_blank\">79,1% d\u00e2n s\u1ed1<\/a>.  \u0110i\u1ec1u n\u00e0y t\u1ea1o ra l\u01b0\u1ee3ng h\u00e0nh vi tr\u1ef1c tuy\u1ebfn kh\u1ed5ng l\u1ed3, nh\u01b0ng c\u0169ng khi\u1ebfn c\u1ea1nh tranh qu\u1ea3ng c\u00e1o t\u0103ng m\u1ea1nh.<\/p><p>Nhi\u1ec1u SMEs tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 ch\u1ea1y Facebook Ads theo c\u1ea3m t\u00ednh.  Hi\u1ec7n nay, h\u1ecd ph\u1ea3i ph\u00e2n t\u00edch insight kh\u00e1ch h\u00e0ng, nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 xu h\u01b0\u1edbng ng\u00e0nh tr\u01b0\u1edbc khi tri\u1ec3n khai marketing.  \u0110\u00e2y l\u00e0 l\u00fd do nhu c\u1ea7u market research t\u0103ng nhanh trong nh\u00f3m doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/p><ul class=\"wp-block-list\">\n<li>Kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i h\u00e0nh vi mua nhanh h\u01a1n tr\u01b0\u1edbc<\/li>\n\n<li>Chi ph\u00ed qu\u1ea3ng c\u00e1o t\u0103ng theo c\u1ea1nh tranh ng\u00e0nh<\/li>\n\n<li>D\u1eef li\u1ec7u t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p<\/li>\n\n<li>Doanh nghi\u1ec7p c\u1ea7n \u0111o \u0111\u00fang nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/li>\n\n<li>Quy\u1ebft \u0111\u1ecbnh sai g\u00e2y l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch l\u1edbn<\/li>\n\n<li>SMEs b\u1eaft \u0111\u1ea7u \u01b0u ti\u00ean d\u1eef li\u1ec7u thay v\u00ec c\u1ea3m t\u00ednh<\/li>\n<\/ul><p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m t\u1ea1i Qu\u1eadn 3 t\u1eebng t\u1ef1 kh\u1ea3o s\u00e1t b\u1eb1ng Google Form v\u1edbi 120 m\u1eabu.  Tuy nhi\u00ean, t\u1ec7p kh\u1ea3o s\u00e1t ch\u1ee7 y\u1ebfu l\u00e0 kh\u00e1ch h\u00e0ng c\u0169.  K\u1ebft qu\u1ea3 khi\u1ebfn doanh nghi\u1ec7p hi\u1ec3u sai nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng Gen Z.<\/p><p>Sau ba th\u00e1ng ch\u1ea1y qu\u1ea3ng c\u00e1o sai insight, CPL t\u0103ng 47%.<\/p><p>Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t startup F&B t\u1ea1i Th\u1ee7 \u0110\u1ee9c thu\u00ea agency ph\u00e2n t\u00edch social listening tr\u01b0\u1edbc khi ra menu m\u1edbi.  Doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n kh\u00e1ch h\u00e0ng quan t\u00e2m s\u1ea3n ph\u1ea9m \u00edt \u0111\u01b0\u1eddng nhi\u1ec1u h\u01a1n d\u1ef1 \u0111o\u00e1n ban \u0111\u1ea7u.  Sau chi\u1ebfn d\u1ecbch, doanh thu combo m\u1edbi t\u0103ng 31% ch\u1ec9 sau s\u00e1u tu\u1ea7n.<\/p><h3 class=\"wp-block-heading\">Nh\u1eefng kho\u1ea3n chi ph\u00ed \u1ea9n khi t\u1ef1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h3><p>Nhi\u1ec1u doanh nghi\u1ec7p ngh\u0129 t\u1ef1 l\u00e0m s\u1ebd ti\u1ebft ki\u1ec7m h\u01a1n.  Tuy nhi\u00ean, chi ph\u00ed th\u1ef1c t\u1ebf th\u01b0\u1eddng kh\u00f4ng n\u1eb1m \u1edf kh\u1ea3o s\u00e1t m\u00e0 n\u1eb1m \u1edf th\u1eddi gian v\u00e0 sai s\u1ed1 d\u1eef li\u1ec7u.<\/p><p>Khi t\u1ef1 nghi\u00ean c\u1ee9u, SMEs th\u01b0\u1eddng thi\u1ebfu c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch h\u00e0nh vi, thi\u1ebfu k\u1ef9 n\u0103ng x\u1eed l\u00fd d\u1eef li\u1ec7u v\u00e0 kh\u00f3 ki\u1ec3m tra \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a m\u1eabu kh\u1ea3o s\u00e1t.  \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh marketing thi\u1ebfu c\u01a1 s\u1edf.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>Kho\u1ea3n chi ph\u00ed<\/th><th>Do it yourself<\/th><th>Thu\u00ea d\u1ecbch v\u1ee5<\/th><th>Risks<\/th><\/tr><\/thead><tbody><tr><td>C\u00f4ng c\u1ee5 kh\u1ea3o s\u00e1t<\/td><td>T\u1ef1 mua<\/td><td>\u0110\u00e3 bao g\u1ed3m<\/td><td>Thi\u1ebfu d\u1eef li\u1ec7u<\/td><\/tr><tr><td>Processing time<\/td><td>2-4 tu\u1ea7n<\/td><td>5-10 ng\u00e0y<\/td><td>Ch\u1eadm ra quy\u1ebft \u0111\u1ecbnh<\/td><\/tr><tr><td>Insight analysis<\/td><td>N\u1ed9i b\u1ed9<\/td><td>Experts<\/td><td>Hi\u1ec3u sai kh\u00e1ch h\u00e0ng<\/td><\/tr><tr><td>Personnel Cost<\/td><td>Ph\u00e1t sinh<\/td><td>C\u1ed1 \u0111\u1ecbnh<\/td><td>Qu\u00e1 t\u1ea3i n\u1ed9i b\u1ed9<\/td><\/tr><\/tbody><\/table><\/div><p>M\u1ed9t doanh nghi\u1ec7p n\u1ed9i th\u1ea5t t\u1ea1i B\u00ecnh Th\u1ea1nh t\u1eebng d\u00e0nh g\u1ea7n 60 gi\u1edd n\u1ed9i b\u1ed9 \u0111\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng online.  Tuy nhi\u00ean, d\u1eef li\u1ec7u thu v\u1ec1 kh\u00f4ng \u0111\u1ee7 \u0111\u1ea1i di\u1ec7n cho nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi.  Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o sau \u0111\u00f3 th\u1ea5t b\u1ea1i, l\u00e0m m\u1ea5t g\u1ea7n 180 tri\u1ec7u \u0111\u1ed3ng ng\u00e2n s\u00e1ch.<\/p><h3 class=\"wp-block-heading\">Khi n\u00e0o doanh nghi\u1ec7p n\u00ean \u01b0u ti\u00ean t\u1ed1c \u0111\u1ed9 thay v\u00ec ti\u1ebft ki\u1ec7m<\/h3><p>Trong nhi\u1ec1u ng\u00e0nh, t\u1ed1c \u0111\u1ed9 quan tr\u1ecdng h\u01a1n chi ph\u00ed ban \u0111\u1ea7u.  N\u1ebfu th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh, vi\u1ec7c ch\u1eadm ra quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p m\u1ea5t c\u01a1 h\u1ed9i.<\/p><p>\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t r\u00f5 trong ng\u00e0nh F&B, th\u1eddi trang v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.  Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng thay \u0111\u1ed5i li\u00ean t\u1ee5c theo TikTok, social trend v\u00e0 m\u00f9a b\u00e1n h\u00e0ng.<\/p><p>Theo kinh nghi\u1ec7m c\u1ee7a DPS. MEDIA, SMEs ch\u1ec9 n\u00ean t\u1ef1 nghi\u00ean c\u1ee9u khi th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u1ed5n \u0111\u1ecbnh v\u00e0 ph\u1ea1m vi kh\u1ea3o s\u00e1t nh\u1ecf.  N\u1ebfu doanh nghi\u1ec7p chu\u1ea9n b\u1ecb m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m ho\u1eb7c t\u0103ng m\u1ea1nh ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o, n\u00ean \u01b0u ti\u00ean t\u1ed1c \u0111\u1ed9 tri\u1ec3n khai v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c d\u1eef li\u1ec7u.<\/p><h2 class=\"wp-block-heading\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ef1 l\u00e0m vs thu\u00ea d\u1ecbch v\u1ee5: kh\u00e1c nhau \u1edf \u0111\u00e2u?<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/nghien-cuu-thi-truong-tu-lam-vs-thue-dich-vu-khac-nhau-o-dau-1778259825550_no_wm-scaled.jpg\" alt=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ef1 l\u00e0m vs thu\u00ea d\u1ecbch v\u1ee5: kh\u00e1c nhau \u1edf \u0111\u00e2u?\" title=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ef1 l\u00e0m vs thu\u00ea d\u1ecbch v\u1ee5: kh\u00e1c nhau \u1edf \u0111\u00e2u?\"><figcaption class=\"wp-element-caption\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ef1 l\u00e0m vs thu\u00ea d\u1ecbch v\u1ee5: kh\u00e1c nhau \u1edf \u0111\u00e2u?<\/figcaption><\/figure><h3 class=\"wp-block-heading\">So s\u00e1nh n\u0103ng l\u1ef1c thu th\u1eadp d\u1eef li\u1ec7u<\/h3><p>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t n\u1eb1m \u1edf ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u.  T\u1ef1 l\u00e0m th\u01b0\u1eddng ch\u1ec9 khai th\u00e1c d\u1eef li\u1ec7u mi\u1ec5n ph\u00ed ho\u1eb7c kh\u1ea3o s\u00e1t nh\u1ecf.  Trong khi \u0111\u00f3, agency market research c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch \u0111a ngu\u1ed3n.<\/p><p>Agency th\u01b0\u1eddng k\u1ebft h\u1ee3p social listening, h\u00e0nh vi t\u00ecm ki\u1ebfm, kh\u1ea3o s\u00e1t \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7.  \u0110i\u1ec1u n\u00e0y gi\u00fap d\u1eef li\u1ec7u c\u00f3 chi\u1ec1u s\u00e2u h\u01a1n.<\/p><ul class=\"wp-block-list\">\n<li>Ph\u00e2n t\u00edch social listening theo ng\u00e0nh<\/li>\n\n<li>\u0110o insight kh\u00e1ch h\u00e0ng theo khu v\u1ef1c<\/li>\n\n<li>Theo d\u00f5i xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm theo m\u00f9a<\/li>\n\n<li>\u0110\u00e1nh gi\u00e1 \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp<\/li>\n\n<li>Ph\u00e2n lo\u1ea1i ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/li>\n\n<li>\u0110o m\u1ee9c \u0111\u1ed9 quan t\u00e2m s\u1ea3n ph\u1ea9m m\u1edbi<\/li>\n<\/ul><p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nha khoa t\u1ea1i Ph\u00fa Nhu\u1eadn t\u1eebng t\u1ef1 kh\u1ea3o s\u00e1t fanpage \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u ni\u1ec1ng r\u0103ng.  Tuy nhi\u00ean, t\u1ec7p ph\u1ea3n h\u1ed3i ch\u1ee7 y\u1ebfu d\u01b0\u1edbi 22 tu\u1ed5i.  Sau khi thu\u00ea d\u1ecbch v\u1ee5 market research, doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n nh\u00f3m kh\u00e1ch h\u00e0ng 28\u201335 tu\u1ed5i m\u1edbi l\u00e0 ph\u00e2n kh\u00fac chi ti\u00eau cao nh\u1ea5t.<\/p><h3 class=\"wp-block-heading\">So s\u00e1nh chi ph\u00ed th\u1ef1c t\u1ebf theo t\u1eebng quy m\u00f4 doanh nghi\u1ec7p<\/h3><p>Khi so s\u00e1nh t\u1ef1 l\u00e0m, nhi\u1ec1u SMEs ch\u1ec9 t\u00ednh chi ph\u00ed kh\u1ea3o s\u00e1t m\u00e0 qu\u00ean t\u00ednh th\u1eddi gian nh\u00e2n s\u1ef1 v\u00e0 chi ph\u00ed sai quy\u1ebft \u0111\u1ecbnh.  \u0110\u00e2y l\u00e0 sai l\u1ea7m ph\u1ed5 bi\u1ebfn.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>Scale<\/th><th>Do it yourself<\/th><th>Thu\u00ea agency<\/th><th>Recommendations<\/th><\/tr><\/thead><tbody><tr><td>Small startup<\/td><td>5-15 tri\u1ec7u<\/td><td>20-40 tri\u1ec7u<\/td><td>Hybrid<\/td><\/tr><tr><td>SME \u0111ang t\u0103ng tr\u01b0\u1edfng<\/td><td>20-50 tri\u1ec7u<\/td><td>40-120 tri\u1ec7u<\/td><td>Thu\u00ea ngo\u00e0i<\/td><\/tr><tr><td>Chu\u1ed7i nhi\u1ec1u chi nh\u00e1nh<\/td><td>Difficult to control<\/td><td>120 tri\u1ec7u+<\/td><td>Agency chuy\u00ean s\u00e2u<\/td><\/tr><\/tbody><\/table><\/div><p>M\u1ed9t c\u00f4ng ty gi\u00e1o d\u1ee5c t\u1ea1i G\u00f2 V\u1ea5p t\u1eebng t\u1ef1 nghi\u00ean c\u1ee9u \u0111\u1ec3 ti\u1ebft ki\u1ec7m 30 tri\u1ec7u \u0111\u1ed3ng.  Tuy nhi\u00ean, doanh nghi\u1ec7p ch\u1ecdn sai th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o.  Sau ba th\u00e1ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i landing page ch\u1ec9 \u0111\u1ea1t 0,8%.<\/p><p>Sau khi thu\u00ea \u0111\u01a1n v\u1ecb nghi\u00ean c\u1ee9u l\u1ea1i ch\u00e2n dung ph\u1ee5 huynh, doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p theo nhu c\u1ea7u \u201can to\u00e0n v\u00e0 \u0111\u1ea7u ra\u201d.  Conversion rate t\u0103ng l\u00ean 2,6% sau hai th\u00e1ng.<\/p><h3 class=\"wp-block-heading\">So s\u00e1nh r\u1ee7i ro sai quy\u1ebft \u0111\u1ecbnh marketing<\/h3><p>Chi ph\u00ed l\u1edbn nh\u1ea5t kh\u00f4ng n\u1eb1m \u1edf nghi\u00ean c\u1ee9u.  N\u00f3 n\u1eb1m \u1edf quy\u1ebft \u0111\u1ecbnh marketing sai sau nghi\u00ean c\u1ee9u.<\/p><p>N\u1ebfu insight kh\u00e1ch h\u00e0ng sai, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ecdn nh\u1ea7m k\u00eanh qu\u1ea3ng c\u00e1o, sai s\u1ea3n ph\u1ea9m ho\u1eb7c sai th\u00f4ng \u0111i\u1ec7p.  \u0110i\u1ec1u n\u00e0y g\u00e2y l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch l\u1edbn h\u01a1n nhi\u1ec1u l\u1ea7n so v\u1edbi chi ph\u00ed market research.<\/p><p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang local brand t\u1ea1i Qu\u1eadn 1 t\u1eebng t\u1eadp trung ch\u1ea1y TikTok Ads v\u00ec th\u1ea5y xu h\u01b0\u1edbng t\u0103ng m\u1ea1nh.  Tuy nhi\u00ean, nghi\u00ean c\u1ee9u sau \u0111\u00f3 cho th\u1ea5y kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1 l\u1ea1i \u0111\u1ebfn t\u1eeb Instagram v\u00e0 Google Search.  Doanh nghi\u1ec7p m\u1ea5t g\u1ea7n b\u1ed1n th\u00e1ng v\u00e0 h\u01a1n 250 tri\u1ec7u \u0111\u1ed3ng tr\u01b0\u1edbc khi \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c.<\/p><h2 class=\"wp-block-heading\">Thu\u00ea d\u1ecbch v\u1ee5 market research ph\u00f9 h\u1ee3p trong tr\u01b0\u1eddng h\u1ee3p n\u00e0o?<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/thue-dich-vu-market-research-phu-hop-trong-truong-hop-nao-1778260272156_no_wm.jpg\" alt=\"Thu\u00ea d\u1ecbch v\u1ee5 market research ph\u00f9 h\u1ee3p trong tr\u01b0\u1eddng h\u1ee3p n\u00e0o?\" title=\"Thu\u00ea d\u1ecbch v\u1ee5 market research ph\u00f9 h\u1ee3p trong tr\u01b0\u1eddng h\u1ee3p n\u00e0o?\"><figcaption class=\"wp-element-caption\">Thu\u00ea d\u1ecbch v\u1ee5 market research ph\u00f9 h\u1ee3p trong tr\u01b0\u1eddng h\u1ee3p n\u00e0o?<\/figcaption><\/figure><h3 class=\"wp-block-heading\">Khi doanh nghi\u1ec7p chu\u1ea9n b\u1ecb m\u1edf s\u1ea3n ph\u1ea9m m\u1edbi<\/h3><p>\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n doanh nghi\u1ec7p d\u1ec5 m\u1ea5t ti\u1ec1n nh\u1ea5t n\u1ebfu \u0111o sai nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.  Market research gi\u00fap x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng c\u00f3 th\u1eadt s\u1ef1 c\u1ea7n s\u1ea3n ph\u1ea9m hay kh\u00f4ng.<\/p><p>Agency th\u01b0\u1eddng s\u1eed d\u1ee5ng kh\u1ea3o s\u00e1t \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ec3 ki\u1ec3m tra nhu c\u1ea7u th\u1eadt tr\u01b0\u1edbc khi launch s\u1ea3n ph\u1ea9m.  \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m r\u1ee7i ro t\u1ed3n kho v\u00e0 qu\u1ea3ng c\u00e1o sai nh\u00f3m kh\u00e1ch h\u00e0ng.<\/p><ul class=\"wp-block-list\">\n<li>\u0110o m\u1ee9c \u0111\u1ed9 quan t\u00e2m s\u1ea3n ph\u1ea9m m\u1edbi<\/li>\n\n<li>Ki\u1ec3m tra gi\u00e1 kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn<\/li>\n\n<li>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp<\/li>\n\n<li>X\u00e1c \u0111\u1ecbnh insight ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c<\/li>\n\n<li>\u0110\u00e1nh gi\u00e1 k\u00eanh marketing ph\u00f9 h\u1ee3p<\/li>\n\n<li>\u01af\u1edbc l\u01b0\u1ee3ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/li>\n<\/ul><p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m healthy t\u1ea1i Qu\u1eadn 7 t\u1eebng \u0111\u1ecbnh ra m\u1eaft snack protein gi\u00e1 cao.  Tuy nhi\u00ean, kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y kh\u00e1ch h\u00e0ng quan t\u00e2m \u201c\u00edt calo\u201d h\u01a1n \u201cnhi\u1ec1u protein\u201d.  Doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ecbnh v\u1ecb tr\u01b0\u1edbc khi launch v\u00e0 gi\u1ea3m \u0111\u01b0\u1ee3c g\u1ea7n 35% chi ph\u00ed th\u1eed nghi\u1ec7m.<\/p><h3 class=\"wp-block-heading\">Khi c\u1ea7n t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch digital marketing<\/h3><p>Market research kh\u00f4ng ch\u1ec9 ph\u1ee5c v\u1ee5 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.  N\u00f3 c\u00f2n gi\u00fap t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o th\u1ef1c t\u1ebf.<\/p><p>Khi hi\u1ec3u \u0111\u00fang kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd ch\u1ecdn \u0111\u00fang k\u00eanh v\u00e0 \u0111\u00fang content.  \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m CPL v\u00e0 c\u1ea3i thi\u1ec7n ROAS.<\/p><p>Theo Statista 2026, ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam d\u00e0nh h\u01a1n 6 gi\u1edd m\u1ed7i ng\u00e0y cho internet.  Tuy nhi\u00ean, m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea1i t\u1eadp trung \u1edf n\u1ec1n t\u1ea3ng kh\u00e1c nhau.  V\u00ec v\u1eady, d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng c\u00e0ng ch\u00ednh x\u00e1c, ng\u00e2n s\u00e1ch marketing c\u00e0ng hi\u1ec7u qu\u1ea3.<\/p><p>DPS. MEDIA khuy\u1ebfn ngh\u1ecb SMEs n\u00ean k\u1ebft h\u1ee3p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1edbi <a href=\"https:\/\/dps.media\/en\/comprehensive-seo-service\/\">comprehensive SEO services<\/a> v\u00e0 social media performance \u0111\u1ec3 t\u1ed1i \u01b0u to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng thay v\u00ec ch\u1ec9 t\u1eadp trung qu\u1ea3ng c\u00e1o ng\u1eafn h\u1ea1n.<\/p><h3 class=\"wp-block-heading\">Khi n\u1ed9i b\u1ed9 thi\u1ebfu k\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/h3><p>Nhi\u1ec1u SMEs c\u00f3 \u0111\u1ed9i marketing nh\u01b0ng thi\u1ebfu n\u0103ng l\u1ef1c \u0111\u1ecdc d\u1eef li\u1ec7u chuy\u00ean s\u00e2u.  \u0110\u00e2y l\u00e0 l\u00fd do nhi\u1ec1u b\u00e1o c\u00e1o n\u1ed9i b\u1ed9 ch\u1ec9 d\u1eebng \u1edf l\u01b0\u1ee3t reach ho\u1eb7c impression.<\/p><p>Agency market research th\u01b0\u1eddng c\u00f3 dashboard ph\u00e2n t\u00edch h\u00e0nh vi, kh\u1ea3 n\u0103ng ph\u00e2n c\u1ee5m kh\u00e1ch h\u00e0ng v\u00e0 d\u1ef1 b\u00e1o xu h\u01b0\u1edbng ti\u00eau d\u00f9ng.  \u0110i\u1ec1u n\u00e0y gi\u00fap ban l\u00e3nh \u0111\u1ea1o ra quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>Criteria<\/th><th>Do it yourself<\/th><th>Agency<\/th><th>Impact<\/th><\/tr><\/thead><tbody><tr><td>Dashboard d\u1eef li\u1ec7u<\/td><td>Basic<\/td><td>Advanced<\/td><td>Ra quy\u1ebft \u0111\u1ecbnh nhanh<\/td><\/tr><tr><td>\u0110\u1ecdc insight<\/td><td>Limit<\/td><td>Multidimensional<\/td><td>Gi\u1ea3m sai chi\u1ebfn l\u01b0\u1ee3c<\/td><\/tr><tr><td>Benchmark ng\u00e0nh<\/td><td>Lack<\/td><td>C\u00f3 d\u1eef li\u1ec7u ng\u00e0nh<\/td><td>Optimize advertising<\/td><\/tr><tr><td>D\u1ef1 b\u00e1o xu h\u01b0\u1edbng<\/td><td>Kh\u00f3 th\u1ef1c hi\u1ec7n<\/td><td>Feasible<\/td><td>T\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/td><\/tr><\/tbody><\/table><\/div><h2 class=\"wp-block-heading\">C\u00e1ch ch\u1ecdn ph\u01b0\u01a1ng \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ti\u1ebft ki\u1ec7m nh\u01b0ng hi\u1ec7u qu\u1ea3<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/cach-chon-phuong-an-nghien-cuu-thi-truong-tiet-kiem-nhung-hieu-qua-1778260393427_no_wm.jpg\" alt=\"C\u00e1ch ch\u1ecdn ph\u01b0\u01a1ng \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ti\u1ebft ki\u1ec7m nh\u01b0ng hi\u1ec7u qu\u1ea3\" title=\"C\u00e1ch ch\u1ecdn ph\u01b0\u01a1ng \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ti\u1ebft ki\u1ec7m nh\u01b0ng hi\u1ec7u qu\u1ea3\"><figcaption class=\"wp-element-caption\">C\u00e1ch ch\u1ecdn ph\u01b0\u01a1ng \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ti\u1ebft ki\u1ec7m nh\u01b0ng hi\u1ec7u qu\u1ea3<\/figcaption><\/figure><h3 class=\"wp-block-heading\">M\u00f4 h\u00ecnh hybrid gi\u1eefa t\u1ef1 l\u00e0m v\u00e0 thu\u00ea ngo\u00e0i<\/h3><p>Kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n thu\u00ea full-service market research.  Nhi\u1ec1u SMEs c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh hybrid \u0111\u1ec3 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch.<\/p><p>Doanh nghi\u1ec7p t\u1ef1 kh\u1ea3o s\u00e1t d\u1eef li\u1ec7u c\u01a1 b\u1ea3n n\u1ed9i b\u1ed9, sau \u0111\u00f3 thu\u00ea agency x\u1eed l\u00fd insight v\u00e0 validation th\u1ecb tr\u01b0\u1eddng.  \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng \u00e1n c\u00e2n b\u1eb1ng gi\u1eefa chi ph\u00ed v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/p><p>M\u1ed9t chu\u1ed7i spa t\u1ea1i T\u00e2n B\u00ecnh t\u1eebng t\u1ef1 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 thu\u00ea agency ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u00f9ng social listening.  T\u1ed5ng chi ph\u00ed gi\u1ea3m g\u1ea7n 40% so v\u1edbi thu\u00ea tr\u1ecdn g\u00f3i nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o d\u1eef li\u1ec7u \u0111\u1ee7 s\u00e2u \u0111\u1ec3 tri\u1ec3n khai qu\u1ea3ng c\u00e1o.<\/p><h3 class=\"wp-block-heading\">Checklist \u0111\u00e1nh gi\u00e1 agency market research<\/h3><p>Doanh nghi\u1ec7p n\u00ean ki\u1ec3m tra n\u0103ng l\u1ef1c th\u1eadt c\u1ee7a agency tr\u01b0\u1edbc khi k\u00fd h\u1ee3p \u0111\u1ed3ng.  Kh\u00f4ng ph\u1ea3i \u0111\u01a1n v\u1ecb n\u00e0o c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u chuy\u00ean s\u00e2u.<\/p><ol class=\"wp-block-list\">\n<li>Y\u00eau c\u1ea7u case study theo \u0111\u00fang ng\u00e0nh doanh nghi\u1ec7p<\/li>\n\n<li>Ki\u1ec3m tra ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u<\/li>\n\n<li>\u0110\u00e1nh gi\u00e1 dashboard v\u00e0 format b\u00e1o c\u00e1o<\/li>\n\n<li>X\u00e1c minh ngu\u1ed3n benchmark ng\u00e0nh<\/li>\n\n<li>H\u1ecfi r\u00f5 th\u1eddi gian tri\u1ec3n khai th\u1ef1c t\u1ebf<\/li>\n\n<li>\u0110\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c marketing<\/li>\n\n<li>Ki\u1ec3m tra \u0111\u1ed9i ng\u0169 ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u1ed9i b\u1ed9<\/li>\n<\/ol><p>M\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Th\u1ee7 \u0110\u1ee9c t\u1eebng ch\u1ecdn agency gi\u00e1 r\u1ebb nh\u01b0ng thi\u1ebfu n\u0103ng l\u1ef1c social listening.  B\u00e1o c\u00e1o ch\u1ec9 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u c\u00f4ng khai v\u00e0 kh\u00f4ng c\u00f3 insight h\u00e0nh vi.  Doanh nghi\u1ec7p m\u1ea5t g\u1ea7n hai th\u00e1ng tr\u01b0\u1edbc khi thay \u0111\u1ed5i \u0111\u01a1n v\u1ecb nghi\u00ean c\u1ee9u.<\/p><h3 class=\"wp-block-heading\">7 d\u1ea5u hi\u1ec7u doanh nghi\u1ec7p \u0111ang nghi\u00ean c\u1ee9u sai th\u1ecb tr\u01b0\u1eddng<\/h3><p>Nhi\u1ec1u SMEs v\u1eabn nghi\u00ean c\u1ee9u theo c\u1ea3m t\u00ednh m\u00e0 kh\u00f4ng nh\u1eadn ra v\u1ea5n \u0111\u1ec1.  \u0110i\u1ec1u n\u00e0y khi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing thi\u1ebfu hi\u1ec7u qu\u1ea3 trong th\u1eddi gian d\u00e0i.<\/p><ul class=\"wp-block-list\">\n<li>Ch\u1ec9 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng c\u0169<\/li>\n\n<li>Kh\u00f4ng c\u00f3 benchmark \u0111\u1ed1i th\u1ee7<\/li>\n\n<li>D\u00f9ng d\u1eef li\u1ec7u qu\u00e1 c\u0169<\/li>\n\n<li>Kh\u00f4ng ph\u00e2n lo\u1ea1i ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/li>\n\n<li>\u0110o reach thay v\u00ec conversion<\/li>\n\n<li>Thi\u1ebfu d\u1eef li\u1ec7u social listening<\/li>\n\n<li>Kh\u00f4ng ki\u1ec3m tra insight \u0111a n\u1ec1n t\u1ea3ng<\/li>\n<\/ul><p><strong>Chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 ti\u1ec1n thu\u00ea kh\u1ea3o s\u00e1t.  \u0110\u00f3 c\u00f2n l\u00e0 chi ph\u00ed th\u1eddi gian, chi ph\u00ed c\u01a1 h\u1ed9i v\u00e0 chi ph\u00ed t\u1eeb nh\u1eefng quy\u1ebft \u0111\u1ecbnh marketing sai.<\/p><p>Doanh nghi\u1ec7p SMEs n\u00ean \u01b0u ti\u00ean ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p v\u1edbi giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng thay v\u00ec ch\u1ec9 nh\u00ecn v\u00e0o gi\u00e1 d\u1ecbch v\u1ee5 ban \u0111\u1ea7u.<\/p><ul class=\"wp-block-list\">\n<li>T\u1ef1 l\u00e0m ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea3o s\u00e1t nh\u1ecf v\u00e0 ng\u00e2n s\u00e1ch th\u1ea5p<\/li>\n\n<li>Thu\u00ea agency ph\u00f9 h\u1ee3p khi c\u1ea7n t\u1ed1c \u0111\u1ed9 v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c<\/li>\n\n<li>Market research gi\u00fap gi\u1ea3m l\u00e3ng ph\u00ed qu\u1ea3ng c\u00e1o<\/li>\n\n<li>D\u1eef li\u1ec7u \u0111\u00fang gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 marketing d\u00e0i h\u1ea1n<\/li>\n\n<li>Hybrid model ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u SMEs Vi\u1ec7t Nam<\/li>\n\n<li>Insight kh\u00e1ch h\u00e0ng quan tr\u1ecdng h\u01a1n s\u1ed1 l\u01b0\u1ee3ng d\u1eef li\u1ec7u<\/li>\n<\/ul><p>Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh digital marketing ng\u00e0y c\u00e0ng m\u1ea1nh, doanh nghi\u1ec7p c\u1ea7n d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady tr\u01b0\u1edbc khi t\u0103ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.  DPS. MEDIA l\u00e0 \u0111\u1ed1i t\u00e1c ph\u00f9 h\u1ee3p cho SMEs mu\u1ed1n k\u1ebft h\u1ee3p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, performance marketing v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/p><p>Th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng digital Vi\u1ec7t Nam \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p t\u1eeb c\u00e1c b\u00e1o c\u00e1o We Are Social 2026, DataReportal 2026 v\u00e0 Statista 2026.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/transparent-legal-information-of-dps-media-jsc-tax-code-0318700500\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Transparent legal information of DPS.MEDIA JSC \u2013 Tax Code: 0318700500<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/payment-of-techcombank-qr-code-and-how-to-create-qr-code-for-bank-account\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Techcombank QR Code payment and how to create a bank account QR Code<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/the-livestream-care-script-is-already-simple-but-closes-orders-well\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Simple skincare livestream script but with good conversion rates<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/official-customer-support-channels-of-dps-media-hotline-email-office\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Official customer support channels of DPS.MEDIA: Hotline, Email, Office<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/all-inclusive-facebook-advertising-service-for-smes\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Facebook Advertising Package Service for SMEs<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/automatically-track-profit-and-loss-by-recording-income-and-expenses-in-google-sheets\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Automatically record income and expenses with Google Sheets to track profit and loss<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111ang tr\u1edf th\u00e0nh b\u00e0i to\u00e1n kh\u00f3 v\u1edbi nhi\u1ec1u SMEs Vi\u1ec7t Nam khi ng\u00e2n s\u00e1ch marketing ng\u00e0y c\u00e0ng b\u1ecb si\u1ebft ch\u1eb7t. Kh\u00f4ng \u00edt doanh nghi\u1ec7p t\u1ef1 l\u00e0m kh\u1ea3o s\u00e1t \u0111\u1ec3 ti\u1ebft ki\u1ec7m, nh\u01b0ng l\u1ea1i m\u1ea5t nhi\u1ec1u ti\u1ec1n h\u01a1n v\u00ec d\u1eef li\u1ec7u sai ho\u1eb7c tri\u1ec3n khai ch\u1eadm.Theo We Are Social 2026, [&hellip;]<\/p>","protected":false},"author":0,"featured_media":38727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1635],"tags":[],"class_list":["post-38726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"rankmath_keywords":{"primary":"chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, thu\u00ea d\u1ecbch v\u1ee5 market research, so s\u00e1nh t\u1ef1 l\u00e0m","secondary":["thu\u00ea d\u1ecbch v\u1ee5 market research","so s\u00e1nh t\u1ef1 l\u00e0m"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, thu\u00ea d\u1ecbch v\u1ee5 market research, so s\u00e1nh t\u1ef1 l\u00e0m","seo_keywords":{"primary":"chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, thu\u00ea d\u1ecbch v\u1ee5 market research, so s\u00e1nh t\u1ef1 l\u00e0m","secondary":["thu\u00ea d\u1ecbch v\u1ee5 market research","so s\u00e1nh t\u1ef1 l\u00e0m"]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/38726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=38726"}],"version-history":[{"count":1,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/38726\/revisions"}],"predecessor-version":[{"id":38732,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/38726\/revisions\/38732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/38727"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=38726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=38726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=38726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}