{"id":38718,"date":"2026-05-08T16:34:51","date_gmt":"2026-05-08T09:34:51","guid":{"rendered":"https:\/\/dps.media\/nghien-cuu-thi-truong-la-gi-khi-nao-can-nghien-cuu\/"},"modified":"2026-05-08T16:35:34","modified_gmt":"2026-05-08T09:35:34","slug":"nghien-cuu-thi-truong-la-gi-khi-nao-can-nghien-cuu","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/nghien-cuu-thi-truong-la-gi-khi-nao-can-nghien-cuu\/","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? 6 th\u1eddi \u0111i\u1ec3m c\u1ea7n bi\u1ebft"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Nhi\u1ec1u doanh nghi\u1ec7p SMEs t\u1ea1i Vi\u1ec7t Nam chi h\u00e0ng ch\u1ee5c tri\u1ec7u cho qu\u1ea3ng c\u00e1o nh\u01b0ng kh\u00f4ng ra \u0111\u01a1n, v\u00ec ch\u01b0a hi\u1ec3u r\u00f5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec v\u00e0 khi n\u00e0o c\u1ea7n th\u1ef1c hi\u1ec7n.  \u0110\u00e2y l\u00e0 sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh s\u1ed1 ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/p><p>According to the report <a href=\"https:\/\/datareportal.com\/reports\/digital-2026-vietnam\" rel=\"nofollow noopener\" target=\"_blank\">Vietnam Digital Landscape 2026<\/a> c\u1ee7a AnyMind Group, h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t \u0111ang thay \u0111\u1ed5i nhanh theo t\u1eebng n\u1ec1n t\u1ea3ng s\u1ed1, bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i li\u00ean t\u1ee5c c\u1eadp nh\u1eadt insight th\u1ecb tr\u01b0\u1eddng.  \u0110\u1ed3ng th\u1eddi, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111\u1ea1t kho\u1ea3ng <a href=\"https:\/\/www.vietnamplus.vn\/7-mat-hang-xuat-khau-tren-5-ty-usd-trong-4-thang-dau-nam-post1108588.vnp\" rel=\"nofollow noopener\" target=\"_blank\">269 t\u1ef7 USD n\u0103m 2026<\/a> theo B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng, cho th\u1ea5y ti\u1ec1m n\u0103ng l\u1edbn nh\u01b0ng c\u0169ng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t.<\/p><p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, khi n\u00e0o c\u1ea7n tri\u1ec3n khai v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng th\u1ef1c t\u1ebf \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 marketing.<\/p><h2 class=\"wp-block-heading\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? B\u1ea3n ch\u1ea5t v\u00e0 vai tr\u00f2 trong marketing<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/nghien-cuu-thi-truong-la-gi-ban-chat-va-vai-tro-trong-marketing-1778232341757_no_wm-scaled.jpg\" alt=\"nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" title=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? B\u1ea3n ch\u1ea5t v\u00e0 vai tr\u00f2 trong marketing\"><figcaption class=\"wp-element-caption\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? B\u1ea3n ch\u1ea5t v\u00e0 vai tr\u00f2 trong marketing<\/figcaption><\/figure><h3 class=\"wp-block-heading\">\u0110\u1ecbnh ngh\u0129a market research d\u01b0\u1edbi g\u00f3c nh\u00ecn doanh nghi\u1ec7p<\/h3><p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (market research) l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 di\u1ec5n gi\u1ea3i d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.  \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 kh\u1ea3o s\u00e1t \u0111\u01a1n gi\u1ea3n m\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh kinh doanh.<\/p><p>M\u1ed9t nghi\u00ean c\u1ee9u hi\u1ec7u qu\u1ea3 c\u1ea7n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c 3 c\u00e2u h\u1ecfi: kh\u00e1ch h\u00e0ng l\u00e0 ai, h\u1ecd c\u1ea7n g\u00ec v\u00e0 t\u1ea1i sao h\u1ecd ch\u1ecdn b\u1ea1n ho\u1eb7c \u0111\u1ed1i th\u1ee7.  N\u1ebfu kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u n\u00e0y, doanh nghi\u1ec7p d\u1ec5 r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng \u201c\u0111o\u00e1n m\u00f2\u201d.<\/p><p>Theo kinh nghi\u1ec7m c\u1ee7a DPS. MEDIA, SMEs n\u00ean b\u1eaft \u0111\u1ea7u b\u1eb1ng d\u1eef li\u1ec7u t\u1ed1i thi\u1ec3u nh\u01b0 insight kh\u00e1ch h\u00e0ng v\u00e0 h\u00e0nh vi mua h\u00e0ng tr\u01b0\u1edbc khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch l\u1edbn.<\/p><h3 class=\"wp-block-heading\">C\u00e1c lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn<\/h3><p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng nhi\u1ec1u lo\u1ea1i nghi\u00ean c\u1ee9u kh\u00e1c nhau t\u00f9y m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/p><ul class=\"wp-block-list\">\n\n<li>Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng: ph\u00e2n t\u00edch nhu c\u1ea7u, h\u00e0nh vi, \u0111\u1ed9ng c\u01a1 mua h\u00e0ng<\/li>\n\n\n<li>Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7: x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111i\u1ec3m m\u1ea1nh y\u1ebfu<\/li>\n\n\n<li>Nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m: \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p th\u1ecb tr\u01b0\u1eddng<\/li>\n\n\n<li>Nghi\u00ean c\u1ee9u xu h\u01b0\u1edbng: theo d\u00f5i thay \u0111\u1ed5i ng\u00e0nh<\/li>\n\n\n<li>Nghi\u00ean c\u1ee9u gi\u00e1: x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 t\u1ed1i \u01b0u<\/li>\n\n\n<li>Nghi\u00ean c\u1ee9u k\u00eanh ph\u00e2n ph\u1ed1i: t\u1ed1i \u01b0u \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng<\/li>\n\n<\/ul><h3 class=\"wp-block-heading\">Vai tr\u00f2 c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng trong digital marketing<\/h3><p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p gi\u1ea3m r\u1ee7i ro khi \u0111\u1ea7u t\u01b0 marketing.  N\u00f3 cho ph\u00e9p b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u00fang t\u1ec7p kh\u00e1ch h\u00e0ng, th\u00f4ng \u0111i\u1ec7p v\u00e0 k\u00eanh ph\u00f9 h\u1ee3p.<\/p><p>V\u00ed d\u1ee5, m\u1ed9t shop m\u1ef9 ph\u1ea9m t\u1ea1i Qu\u1eadn 1 t\u1eebng ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00ec target sai nh\u00f3m tu\u1ed5i.  Sau khi nghi\u00ean c\u1ee9u l\u1ea1i, h\u1ecd chuy\u1ec3n sang TikTok v\u00e0 t\u0103ng 220% doanh thu sau 3 th\u00e1ng.<\/p><p>Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t startup F&B b\u1ecf qua nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 m\u1edf c\u1eeda h\u00e0ng sai khu v\u1ef1c, d\u1eabn \u0111\u1ebfn l\u1ed7 300 tri\u1ec7u ch\u1ec9 trong 6 th\u00e1ng tr\u01b0\u1edbc khi \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c.<\/p><h2 class=\"wp-block-heading\">Khi n\u00e0o c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng? 6 th\u1eddi \u0111i\u1ec3m doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/khi-nao-can-nghien-cuu-thi-truong-6-thoi-diem-doanh-nghiep-khong-the-bo-qua-1778232417113_no_wm-scaled.jpg\" alt=\"Khi n\u00e0o c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng? 6 th\u1eddi \u0111i\u1ec3m doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua\" title=\"Khi n\u00e0o c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng? 6 th\u1eddi \u0111i\u1ec3m doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua\"><figcaption class=\"wp-element-caption\">Khi n\u00e0o c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng? 6 th\u1eddi \u0111i\u1ec3m doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua<\/figcaption><\/figure><h3 class=\"wp-block-heading\">Khi ra m\u1eaft s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi<\/h3><p>\u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng nh\u1ea5t.  N\u1ebfu kh\u00f4ng nghi\u00ean c\u1ee9u, s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p nhu c\u1ea7u.<\/p><p>Ng\u01b0\u1ee1ng t\u1ed1i thi\u1ec3u: c\u1ea7n kh\u1ea3o s\u00e1t \u00edt nh\u1ea5t 50\u2013100 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u01b0\u1edbc khi ra m\u1eaft.<\/p><p>Tip: s\u1eed d\u1ee5ng kh\u1ea3o s\u00e1t online v\u00e0 test landing page \u0111\u1ec3 \u0111o nhu c\u1ea7u th\u1ef1c.<\/p><h3 class=\"wp-block-heading\">Khi m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ho\u1eb7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/h3><p>M\u1ed7i th\u1ecb tr\u01b0\u1eddng c\u00f3 h\u00e0nh vi kh\u00e1c nhau.  V\u00ed d\u1ee5, kh\u00e1ch h\u00e0ng mi\u1ec1n Nam v\u00e0 mi\u1ec1n B\u1eafc c\u00f3 xu h\u01b0\u1edbng mua s\u1eafm kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t.<\/p><p>Benchmark: t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u1ea3m >20% khi m\u1edf r\u1ed9ng l\u00e0 d\u1ea5u hi\u1ec7u c\u1ea7n nghi\u00ean c\u1ee9u l\u1ea1i.<\/p><p>Tip: ph\u00e2n t\u00edch d\u1eef li\u1ec7u Google Analytics theo khu v\u1ef1c.<\/p><h3 class=\"wp-block-heading\">Khi chi\u1ebfn d\u1ecbch marketing kh\u00f4ng hi\u1ec7u qu\u1ea3<\/h3><p>N\u1ebfu chi ph\u00ed qu\u1ea3ng c\u00e1o t\u0103ng nh\u01b0ng \u0111\u01a1n h\u00e0ng gi\u1ea3m, nguy\u00ean nh\u00e2n th\u01b0\u1eddng n\u1eb1m \u1edf insight sai.<\/p><p>V\u00ed d\u1ee5, m\u1ed9t doanh nghi\u1ec7p th\u1eddi trang t\u1ea1i TP. HCM gi\u1ea3m 35% CPL sau khi nghi\u00ean c\u1ee9u l\u1ea1i h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 thay \u0111\u1ed5i n\u1ed9i dung qu\u1ea3ng c\u00e1o.<\/p><p>Tip: audit l\u1ea1i to\u00e0n b\u1ed9 funnel marketing tr\u01b0\u1edbc khi t\u0103ng ng\u00e2n s\u00e1ch.<\/p><h3 class=\"wp-block-heading\">Khi thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ho\u1eb7c \u0111\u1ecbnh v\u1ecb<\/h3><p>Thay \u0111\u1ed5i gi\u00e1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.<\/p><p>Ng\u01b0\u1ee1ng: n\u1ebfu t\u0103ng gi\u00e1 >15%, c\u1ea7n test ph\u1ea3n \u1ee9ng kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc.<\/p><p>Tip: A\/B test gi\u00e1 tr\u00ean website ho\u1eb7c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p><h3 class=\"wp-block-heading\">Khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh t\u0103ng tr\u01b0\u1edfng m\u1ea1nh<\/h3><p>\u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i.<\/p><p>V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cafe local m\u1ea5t 40% kh\u00e1ch sau khi \u0111\u1ed1i th\u1ee7 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c digital m\u1ea1nh h\u01a1n.<\/p><p>Tip: theo d\u00f5i qu\u1ea3ng c\u00e1o v\u00e0 n\u1ed9i dung \u0111\u1ed1i th\u1ee7 qua c\u00f4ng c\u1ee5 social listening.<\/p><h3 class=\"wp-block-heading\">Khi doanh nghi\u1ec7p mu\u1ed1n t\u1ed1i \u01b0u chi ph\u00ed marketing<\/h3><p>Nghi\u00ean c\u1ee9u gi\u00fap ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p><p>Benchmark: ROAS d\u01b0\u1edbi 2 l\u00e0 d\u1ea5u hi\u1ec7u c\u1ea7n t\u1ed1i \u01b0u.<\/p><p>Tip: t\u1eadp trung v\u00e0o k\u00eanh c\u00f3 conversion cao thay v\u00ec d\u00e0n tr\u1ea3i.<\/p><h2 class=\"wp-block-heading\">Quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u00e0i b\u1ea3n cho SMEs<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/quy-trinh-nghien-cuu-thi-truong-bai-ban-cho-smes-1778232524289_no_wm-scaled.jpg\" alt=\"Quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u00e0i b\u1ea3n cho SMEs\" title=\"Quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u00e0i b\u1ea3n cho SMEs\"><figcaption class=\"wp-element-caption\">Quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u00e0i b\u1ea3n cho SMEs<\/figcaption><\/figure><h3 class=\"wp-block-heading\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u<\/h3><p>M\u1ee5c ti\u00eau r\u00f5 r\u00e0ng gi\u00fap tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c.  V\u00ed d\u1ee5: t\u0103ng conversion hay hi\u1ec3u insight kh\u00e1ch h\u00e0ng.<\/p><h3 class=\"wp-block-heading\">L\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u<\/h3><p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ecdn nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh ho\u1eb7c \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/p><div class=\"wp-block-table\"><table><thead><tr><th>Method<\/th><th>Targets<\/th><th>Advantages<\/th><th>Limitations<\/th><\/tr><\/thead><tbody><tr><td>\u0110\u1ecbnh t\u00ednh<\/td><td>Hi\u1ec3u s\u00e2u insight<\/td><td>Details<\/td><td>Difficult to scale<\/td><\/tr><tr><td>\u0110\u1ecbnh l\u01b0\u1ee3ng<\/td><td>Measure<\/td><td>D\u1ec5 so s\u00e1nh<\/td><td>Lacks depth<\/td><\/tr><\/tbody><\/table><\/div><h3 class=\"wp-block-heading\">Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/h3><p>D\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb kh\u1ea3o s\u00e1t, Google Analytics ho\u1eb7c b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng.<\/p><h3 class=\"wp-block-heading\">\u1ee8ng d\u1ee5ng insight v\u00e0o chi\u1ebfn l\u01b0\u1ee3c<\/h3><p>Insight ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb khi \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf.<\/p><p>DPS. MEDIA khuy\u1ebfn ngh\u1ecb doanh nghi\u1ec7p n\u00ean t\u00edch h\u1ee3p insight v\u00e0o n\u1ed9i dung qu\u1ea3ng c\u00e1o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c digital \u0111\u1ec3 t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3.<\/p><h2 class=\"wp-block-heading\">Sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/sai-lam-pho-bien-khi-nghien-cuu-thi-truong-1778232612803_no_wm-scaled.jpg\" alt=\"Sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" title=\"Sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\"><figcaption class=\"wp-element-caption\">Sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure><h3 class=\"wp-block-heading\">D\u1ef1a v\u00e0o c\u1ea3m t\u00ednh thay v\u00ec d\u1eef li\u1ec7u<\/h3><p>Nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p tin v\u00e0o kinh nghi\u1ec7m c\u00e1 nh\u00e2n h\u01a1n d\u1eef li\u1ec7u.<\/p><h3 class=\"wp-block-heading\">Ch\u1ecdn sai m\u1eabu nghi\u00ean c\u1ee9u<\/h3><p>M\u1eabu kh\u00f4ng \u0111\u1ea1i di\u1ec7n s\u1ebd d\u1eabn \u0111\u1ebfn k\u1ebft lu\u1eadn sai.<\/p><h3 class=\"wp-block-heading\">Kh\u00f4ng c\u1eadp nh\u1eadt d\u1eef li\u1ec7u m\u1edbi<\/h3><p>Th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh, d\u1eef li\u1ec7u c\u0169 kh\u00f4ng c\u00f2n gi\u00e1 tr\u1ecb.<\/p><h3 class=\"wp-block-heading\">Kh\u00f4ng chuy\u1ec3n h\u00f3a insight th\u00e0nh h\u00e0nh \u0111\u1ed9ng<\/h3><p>\u0110\u00e2y l\u00e0 sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/p><h2 class=\"wp-block-heading\">Chi ph\u00ed v\u00e0 c\u00e1ch t\u1ed1i \u01b0u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p Vi\u1ec7t<\/h2><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/05\/chi-phi-va-cach-toi-uu-nghien-cuu-thi-truong-cho-doanh-nghiep-viet-1778232707137_no_wm-scaled.jpg\" alt=\"Chi ph\u00ed v\u00e0 c\u00e1ch t\u1ed1i \u01b0u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p Vi\u1ec7t\" title=\"Chi ph\u00ed v\u00e0 c\u00e1ch t\u1ed1i \u01b0u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p Vi\u1ec7t\"><figcaption class=\"wp-element-caption\">Chi ph\u00ed v\u00e0 c\u00e1ch t\u1ed1i \u01b0u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p Vi\u1ec7t<\/figcaption><\/figure><h3 class=\"wp-block-heading\">C\u00e1c m\u1ee9c chi ph\u00ed ph\u1ed5 bi\u1ebfn<\/h3><div class=\"wp-block-table\"><table><thead><tr><th>Lo\u1ea1i nghi\u00ean c\u1ee9u<\/th><th>Cost<\/th><th>Appropriate<\/th><\/tr><\/thead><tbody><tr><td>Kh\u1ea3o s\u00e1t online<\/td><td>5\u201320 tri\u1ec7u<\/td><td>SMEs<\/td><\/tr><tr><td>Nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u<\/td><td>50\u2013200 tri\u1ec7u<\/td><td>Large enterprises<\/td><\/tr><\/tbody><\/table><\/div><h3 class=\"wp-block-heading\">Khi n\u00e0o n\u00ean thu\u00ea agency<\/h3><p>Khi doanh nghi\u1ec7p thi\u1ebfu d\u1eef li\u1ec7u ho\u1eb7c kinh nghi\u1ec7m ph\u00e2n t\u00edch.<\/p><h3 class=\"wp-block-heading\">C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h3><ul class=\"wp-block-list\">\n\n<li>Google Trends \u0111\u1ec3 ph\u00e2n t\u00edch xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm<\/li>\n\n\n<li>Facebook Audience Insight \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng<\/li>\n\n\n<li>SurveyMonkey \u0111\u1ec3 kh\u1ea3o s\u00e1t nhanh<\/li>\n\n\n<li>Ahrefs \u0111\u1ec3 ph\u00e2n t\u00edch t\u1eeb kh\u00f3a<\/li>\n\n\n<li>SimilarWeb \u0111\u1ec3 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7<\/li>\n\n<\/ul><h3 class=\"wp-block-heading\">C\u00e1ch \u0111o hi\u1ec7u qu\u1ea3 nghi\u00ean c\u1ee9u<\/h3><p>Hi\u1ec7u qu\u1ea3 th\u1ec3 hi\u1ec7n qua KPI marketing nh\u01b0 conversion rate, CPL v\u00e0 ROAS.<\/p><p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn m\u00e0 l\u00e0 b\u1eaft bu\u1ed9c n\u1ebfu doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh s\u1ed1.<\/p><ul class=\"wp-block-list\">\n\n<li>Hi\u1ec3u \u0111\u00fang kh\u00e1ch h\u00e0ng gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/li>\n\n\n<li>Gi\u1ea3m r\u1ee7i ro khi ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/li>\n\n\n<li>T\u1ed1i \u01b0u chi ph\u00ed marketing hi\u1ec7u qu\u1ea3 h\u01a1n<\/li>\n\n\n<li>Ph\u00e1t hi\u1ec7n c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/li>\n\n\n<li>T\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7<\/li>\n\n<\/ul><p>N\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n x\u00e2y d\u1ef1ng <a href=\"https:\/\/dps.media\/en\/use-google-analytics-to-analyze-data-to-improve-strategy\/\">chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/a> th\u1ef1c t\u1ebf, DPS. MEDIA l\u00e0 \u0111\u1ed1i t\u00e1c \u0111\u00e1ng c\u00e2n nh\u1eafc cho SMEs t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/leverage-lovable-ai-free-2-months-create-marketing-webapp-quickly-for-smes\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Leverage Lovable AI free for 2 months: Quickly create marketing webapp for SMEs<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/dps-media-internship-program\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">DPS.MEDIA Internship Program \u2013 For Those Who Want to Make a Difference<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a 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href=\"https:\/\/dps.media\/en\/guide-to-migrate-supabase-self-hosted-to-new-vps-security-2026\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Guide to Migrating Supabase Self-Hosted to New VPS &amp; Security 2026<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nhi\u1ec1u doanh nghi\u1ec7p SMEs t\u1ea1i Vi\u1ec7t Nam chi h\u00e0ng ch\u1ee5c tri\u1ec7u cho qu\u1ea3ng c\u00e1o nh\u01b0ng kh\u00f4ng ra \u0111\u01a1n, v\u00ec ch\u01b0a hi\u1ec3u r\u00f5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec v\u00e0 khi n\u00e0o c\u1ea7n th\u1ef1c hi\u1ec7n. \u0110\u00e2y l\u00e0 sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh s\u1ed1 ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.Theo b\u00e1o c\u00e1o Vietnam Digital Landscape 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