{"id":37074,"date":"2026-02-23T14:02:45","date_gmt":"2026-02-23T07:02:45","guid":{"rendered":"https:\/\/dps.media\/?p=37074"},"modified":"2026-02-23T15:49:58","modified_gmt":"2026-02-23T08:49:58","slug":"vietnam-fashion-industry-report-2026","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/vietnam-fashion-industry-report-2026\/","title":{"rendered":"Vietnam Fashion Industry Report 2026"},"content":{"rendered":"<style>\n#dps-isolated-root * { margin: 0; padding: 0; box-sizing: border-box; font-family: inherit; }\n#dps-isolated-root { background-color: #f3f4f6; color: #1f2937; line-height: 1.6; }\n#dps-isolated-root .dps-i-bg-primary { background-color: #1e1b4b; }\n#dps-isolated-root .dps-i-text-white { color: #ffffff; }\n#dps-isolated-root .dps-i-py-12 { padding-top: 3rem; padding-bottom: 3rem; }\n#dps-isolated-root .dps-i-px-4 { padding-left: 1rem; padding-right: 1rem; }\n#dps-isolated-root .dps-i-shadow-lg { box-shadow: 0 10px 15px -3px rgba(0, 0, 0, 0.1), 0 4px 6px -2px rgba(0, 0, 0, 0.05); 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transition: transform 0.2s ease, box-shadow 0.2s ease; }\n#dps-isolated-root .dps-i-card-hover:hover { transform: translateY(-5px); box-shadow: 0 10px 15px -3px rgba(0, 0, 0, 0.1), 0 4px 6px -2px rgba(0, 0, 0, 0.05); }\n#dps-isolated-root .dps-i-border-t-cyan { border-top: 4px solid #06b6d4; }\n#dps-isolated-root .dps-i-border-t-pink { border-top: 4px solid #ec4899; }\n#dps-isolated-root .dps-i-border-t-dark { border-top: 4px solid #1e1b4b; }\n#dps-isolated-root .dps-i-stat-label { color: #6b7280; font-size: 0.875rem; font-weight: 600; text-transform: uppercase; }\n#dps-isolated-root .dps-i-stat-value { font-size: 2.25rem; font-weight: 700; color: #1e1b4b; margin-top: 0.5rem; }\n#dps-isolated-root .dps-i-stat-trend-up { color: #22c55e; font-size: 0.875rem; font-weight: 500; margin-top: 0.25rem; }\n#dps-isolated-root .dps-i-stat-trend-neutral { color: #6b7280; font-size: 0.875rem; font-weight: 500; margin-top: 0.25rem; }\n#dps-isolated-root .dps-i-h3 { font-size: 1.25rem; font-weight: 700; 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border-radius: 0.75rem; box-shadow: 0 10px 15px -3px rgba(0, 0, 0, 0.1); margin-top: 4rem; border-top: 6px solid #1e1b4b; }\n#dps-isolated-root .dps-i-report-title { font-size: 2rem; font-weight: 800; color: #1e1b4b; border-bottom: 2px solid #e5e7eb; padding-bottom: 1rem; margin-bottom: 2rem; text-align: center; text-transform: uppercase; }\n#dps-isolated-root .dps-i-report-content { color: #374151; font-size: 1.05rem; line-height: 1.8; display: flex; flex-direction: column; gap: 1.25rem; }\n#dps-isolated-root .dps-i-report-h { font-size: 1.5rem; font-weight: 800; color: #1e1b4b; margin-top: 2rem; margin-bottom: 0.5rem; border-left: 4px solid #06b6d4; padding-left: 1rem; }\n#dps-isolated-root .dps-i-report-h-sub { font-size: 1.125rem; font-weight: 700; color: #ec4899; margin-top: 1rem; }\n#dps-isolated-root .dps-i-report-list { display: flex; flex-direction: column; gap: 0.75rem; padding-left: 1.5rem; }\n#dps-isolated-root .dps-i-swot-li-wrap { display: flex; align-items: flex-start; }\n#dps-isolated-root .dps-i-swot-li-dot { content: \"\u2022\"; color: #9ca3af; margin-right: 0.5rem; font-size: 1.2rem; line-height: 1.5; }\n\n\/* REFERENCES SECTION STYLES *\/\n#dps-isolated-root .dps-i-ref-section { margin-top: 4rem; padding-top: 2rem; border-top: 2px dashed #d1d5db; }\n#dps-isolated-root .dps-i-ref-header { font-size: 1.5rem; font-weight: 700; color: #1f2937; margin-bottom: 1.5rem; display: flex; align-items: center; }\n#dps-isolated-root .dps-i-ref-header-icon { margin-right: 0.5rem; color: #ec4899; font-size: 1.75rem; }\n#dps-isolated-root .dps-i-ref-list { display: flex; flex-direction: column; gap: 1.25rem; }\n#dps-isolated-root .dps-i-ref-item { display: flex; flex-direction: column; gap: 0.5rem; padding: 1.25rem; background-color: #f8fafc; border-radius: 0.5rem; border-left: 4px solid #cbd5e1; transition: border-color 0.2s ease, background-color 0.2s ease; scroll-margin-top: 40px; }\n#dps-isolated-root .dps-i-ref-item:hover { border-color: #ec4899; background-color: #fdf2f8; }\n#dps-isolated-root .dps-i-ref-title { font-weight: 700; color: #1f2937; font-size: 1.1rem; }\n#dps-isolated-root .dps-i-ref-desc { font-size: 0.95rem; color: #4b5563; }\n#dps-isolated-root .dps-i-ref-ext-link { font-size: 0.875rem; color: #2563eb; cursor: pointer; text-decoration: underline; word-break: break-all; margin-top: 0.25rem; display: inline-block; width: fit-content; font-weight: 500; }\n#dps-isolated-root .dps-i-ref-ext-link:hover { color: #1d4ed8; }\n\n#dps-isolated-root .dps-i-footer { background-color: #1f2937; color: #9ca3af; padding: 2rem; text-align: center; margin-top: 3rem; }\n#dps-isolated-root .dps-i-footer-text { margin-bottom: 0.5rem; font-size: 0.875rem; }\n#dps-isolated-root .dps-i-dots-container { margin-top: 1rem; display: flex; justify-content: center; gap: 0.5rem; }\n<\/style>\n\n<div id=\"dps-isolated-root\">\n    <!-- HERO SECTION -->\n    <div class=\"dps-i-bg-primary dps-i-text-white dps-i-py-12 dps-i-px-4 dps-i-shadow-lg\">\n        <div class=\"dps-i-max-w-6xl dps-i-text-center\">\n            <span class=\"dps-i-badge\">In-Depth Analysis Report<\/span>\n            <div class=\"dps-i-h1\">\n                Fashion Industry <br class=\"dps-i-md-hidden\">Vietnam <span class=\"dps-i-text-cyan\">2026<\/span>\n            <\/div>\n            <div class=\"dps-i-subtitle\">\n                The era of \u201cGreen Fashion\u201d, Virtual Try-On (AI) technology, and the strong rise of Local Brands amidst global supply chain restructuring.\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <div class=\"dps-i-main\">\n        <!-- INFOGRAPHIC SECTION 1 -->\n        <div class=\"dps-i-section\">\n            <div class=\"dps-i-section-title-wrap\">\n                <div class=\"dps-i-h2\">1. Market Overview 2025-2026<\/div>\n                <div class=\"dps-i-p\">\n                    2025 marks a spectacular recovery for Vietnam's textile and fashion industry. Despite geopolitical fluctuations, Vietnam maintains its position as one of the world's top 3 textile and garment exporters. <span class=\"dps-i-sup dps-i-link\" role=\"button\" tabindex=\"0\" onclick=\"document.getElementById('dps-i-ref-1').scrollIntoView({behavior: 'smooth'})\">[1]<\/span>.\n                <\/div>\n            <\/div>\n\n            <div class=\"dps-i-grid-3\">\n                <div class=\"dps-i-card dps-i-card-hover dps-i-border-t-cyan dps-i-text-center\">\n                    <div class=\"dps-i-stat-label\">Export Turnover<\/div>\n                    <div class=\"dps-i-stat-value\">$48 Billion\u25b2 8.5% vs 2024Domestic Market Size$7.2 Billion<\/div>\n                    <div class=\"dps-i-stat-trend-up\">\u25b2 8.5% so v\u1edbi 2024<\/div>\n                <\/div>\n                <div class=\"dps-i-card dps-i-card-hover dps-i-border-t-pink dps-i-text-center\">\n                    <div class=\"dps-i-stat-label\">Quy M\u00f4 N\u1ed9i \u0110\u1ecba<\/div>\n                    <div class=\"dps-i-stat-value\">$7.2 T\u1ef7<\/div>\n                    <div class=\"dps-i-stat-trend-up\">\u25b2 12% vs 2024<\/div>\n                <\/div>\n                <div class=\"dps-i-card dps-i-card-hover dps-i-border-t-dark dps-i-text-center\">\n                    <div class=\"dps-i-stat-label\">Green Transformation Rate<\/div>\n                    <div class=\"dps-i-stat-value\">35%<\/div>\n                    <div class=\"dps-i-stat-trend-neutral\">ESG-compliant factories<\/div>\n                <\/div>\n            <\/div>\n\n            <div class=\"dps-i-card\">\n                <div class=\"dps-i-h3\">Export Turnover Growth Chart (2021 \u2013 2026F)<\/div>\n                <div class=\"dps-i-chart-note\">Unit: Billion USD. Consolidated data and 2026 forecast <span class=\"dps-i-sup dps-i-link\" role=\"button\" tabindex=\"0\" onclick=\"document.getElementById('dps-i-ref-1').scrollIntoView({behavior: 'smooth'})\">[1]<\/span>.<\/div>\n                <div class=\"dps-i-chart-container\">\n                    <canvas id=\"exportTrendChart\"><\/canvas>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <!-- INFOGRAPHIC SECTION 2 -->\n        <div class=\"dps-i-grid-2\">\n            <div class=\"dps-i-card dps-i-flex-col-center\">\n                <div class=\"dps-i-border-l-cyan\">\n                    <div class=\"dps-i-h2\">2. Export Market Structure<\/div>\n                <\/div>\n                <div class=\"dps-i-p\" style=\"margin-bottom: 1.5rem;\">\n                    The US remains the \u201cbackbone\u201d market, accounting for 38% of total turnover. However, 2025-2026 has seen the emergence of the CPTPP bloc and new standards from the EU <span class=\"dps-i-sup dps-i-link\" role=\"button\" tabindex=\"0\" onclick=\"document.getElementById('dps-i-ref-3').scrollIntoView({behavior: 'smooth'})\">[3]<\/span>.\n                <\/div>\n                <div class=\"dps-i-ul\">\n                    <div class=\"dps-i-li\">\n                        <span class=\"dps-i-dot-dark\"><\/span>\n                        <div>\n                            <span class=\"dps-i-li-label\">US:<\/span>\n                            <span class=\"dps-i-li-desc\">The largest market, with strict requirements on the origin of cotton raw materials.<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"dps-i-li\">\n                        <span class=\"dps-i-dot-pink\"><\/span>\n                        <div>\n                            <span class=\"dps-i-li-label\">EU:<\/span>\n                            <span class=\"dps-i-li-desc\">Growth driven by EVFTA, mandatory compliance with Digital Product Passport (DPP) from 2026.<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"dps-i-li\">\n                        <span class=\"dps-i-dot-cyan\"><\/span>\n                        <div>\n                            <span class=\"dps-i-li-label\">Japan:<\/span>\n                            <span class=\"dps-i-li-desc\">Stable, favoring high-end office and technical sportswear product lines.<\/span>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"dps-i-card\">\n                <div class=\"dps-i-h3 dps-i-text-center\">Export Turnover Share by Market<\/div>\n                <div class=\"dps-i-chart-container\">\n                    <canvas id=\"marketShareChart\"><\/canvas>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <!-- INFOGRAPHIC SECTION 3 -->\n        <div class=\"dps-i-section\">\n            <div class=\"dps-i-section-title-wrap\">\n                <div class=\"dps-i-h2\">3. Consumer Trends &amp; Domestic Local Brands<\/div>\n                <div class=\"dps-i-p\">\n                    Gen Z is reshaping the entire domestic market. Preference for international brands is decreasing, giving way to Local Brands with lightning-fast design update speeds <span class=\"dps-i-sup dps-i-link\" role=\"button\" tabindex=\"0\" onclick=\"document.getElementById('dps-i-ref-4').scrollIntoView({behavior: 'smooth'})\">[4]<\/span>.\n                <\/div>\n            <\/div>\n\n            <div class=\"dps-i-grid-2\">\n                <div class=\"dps-i-card\">\n                    <div class=\"dps-i-h3\">Top 5 Purchasing Decision Factors 2026<\/div>\n                    <div class=\"dps-i-chart-note\">Survey of 5,000 young consumers (Gen Z &amp; Millennials).<\/div>\n                    <div class=\"dps-i-chart-container\">\n                        <canvas id=\"consumerTrendChart\"><\/canvas>\n                    <\/div>\n                <\/div>\n\n                <div class=\"dps-i-card\">\n                    <div class=\"dps-i-h3\">Market Share: Local Brands vs International<\/div>\n                    <div class=\"dps-i-chart-note\">Retail market share shift over the past 3 years.<\/div>\n                    <div class=\"dps-i-chart-container\">\n                        <canvas id=\"localVsGlobalChart\"><\/canvas>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <!-- FULL IN-DEPTH REPORT SECTION -->\n        <div class=\"dps-i-full-report\">\n            <div class=\"dps-i-report-title\">VERBATIM CONTENT ACCORDING TO DEEP RESEARCH<\/div>\n            <div class=\"dps-i-report-content\">\n                <div class=\"dps-i-p\">\n                    In-depth market research for 2026 paints a picture of a comprehensive restructuring for Vietnam's Textile and Fashion industry. No longer merely a \u201ccheap processing factory\u201d, Vietnam is entering a fierce transformation phase to move up to higher rungs of the Global Value Chain <span class=\"dps-i-sup dps-i-link\" role=\"button\" tabindex=\"0\" onclick=\"document.getElementById('dps-i-ref-2').scrollIntoView({behavior: 'smooth'})\">[2]<\/span>. Below are detailed analyses based on consolidated data.\n                <\/div>\n                \n                <div class=\"dps-i-report-h\">I. Analysis of Macro Recovery Drivers<\/div>\n                <div class=\"dps-i-p\">\n                    The fact that export turnover reached the mark of <span class=\"dps-i-strong\">$48 billion (up 8.5% compared to 2024)<\/span> amidst a global inflation that has only just cooled down is a remarkable feat. This recovery comes not only from the natural growth of global purchasing power, but largely from the model shifting efforts of domestic enterprises. Delving into the production structure, data from VITAS <span class=\"dps-i-sup dps-i-link\" role=\"button\" tabindex=\"0\" onclick=\"document.getElementById('dps-i-ref-1').scrollIntoView({behavior: 'smooth'})\">[1]<\/span> shows a clear change:\n                <\/div>\n                <div class=\"dps-i-report-list\">\n                    <div class=\"dps-i-swot-li-wrap\">\n                        <span class=\"dps-i-swot-li-dot\">\u2022<\/span>\n                        <span><span class=\"dps-i-strong\">Cut-Make-Trim (CMT):<\/span> Simple processing (CMT): The proportion has decreased from 65% (in 2022) to less than 50% this year. Thin profit margins along with the risk of being replaced by countries with cheaper labor (such as Bangladesh, India, Africa) have forced Vietnamese enterprises to restructure.<\/span>\n                    <\/div>\n                    <div class=\"dps-i-swot-li-wrap\">\n                        <span class=\"dps-i-swot-li-dot\">\u2022<\/span>\n                        <span><span class=\"dps-i-strong\">Free on Board (FOB) &amp; Original Design Manufacturing (ODM):<\/span> FOB (Free On Board) &amp; ODM (Original Design Manufacturing): This segment's proportion has grown strongly to 45%. Proactively seeking raw materials (yarn, fabric) within the CPTPP agreement and designing their own collections to pitch directly to international buyers has helped increase profit margins by 2 to 3 times.<\/span>\n                    <\/div>\n                <\/div>\n\n                <div class=\"dps-i-report-h\">II. The Era of \u201cGreening\u201d &amp; Technical Barriers (ESG)<\/div>\n                <div class=\"dps-i-p\">\n                    In the European (EU) and North American markets, \u201cSustainability\u201d is no longer just a PR marketing slogan. It has officially become a mandatory \u201cpassport\u201d for goods to be allowed for import <span class=\"dps-i-sup dps-i-link\" role=\"button\" tabindex=\"0\" onclick=\"document.getElementById('dps-i-ref-2').scrollIntoView({behavior: 'smooth'})\">[2]<\/span>.\n                <\/div>\n                <div class=\"dps-i-report-h-sub\">The EU's Digital Product Passport (DPP) Act<\/div>\n                <div class=\"dps-i-p\">\n                    From 2026, the EU officially launches the Digital Product Passport regulation. Accordingly, each garment product exported to this region must be attached with a QR code or NFC chip. This code stores all transparent data about the product lifecycle: From proving the origin of cotton fiber (no forced labor), the amount of water and chemicals emitted during the fabric dyeing stage, to the Carbon Footprint index during customs transportation. Vietnamese textile factories that are slow to upgrade ESG-compliant machinery systems and Blockchain-based traceability systems are facing the risk of being completely eliminated from this billion-dollar market supply chain.\n                <\/div>\n\n                <div class=\"dps-i-report-h\">III. The Boom of Local Brands &amp; Domestic Market Structure<\/div>\n                <div class=\"dps-i-p\">\n                    With an expected scale reaching <span class=\"dps-i-strong\">7.2 billion USD<\/span>, Vietnam's domestic market is fertile ground where fierce competition takes place to win the attention of Gen Z and Millennials. According to an in-depth report on consumer behavior from NielsenIQ <span class=\"dps-i-sup dps-i-link\" role=\"button\" tabindex=\"0\" onclick=\"document.getElementById('dps-i-ref-4').scrollIntoView({behavior: 'smooth'})\">[4]<\/span>:\n                <\/div>\n                <div class=\"dps-i-p\">\n                    Domestic fashion brands (Local Brands) such as Levents, DirtyCoins, or Coolmate have broken the monopoly of international Fast Fashion brands in Vietnam. Their core weapon advantage lies in the model of <span style=\"font-style: italic;\">Agile Supply Chain<\/span> (Agile Supply Chain). Instead of taking 3-6 months for a collection as traditional, Local Brands have the ability to catch a \u201cTrend\u201d on TikTok, create design drawings, produce small batches, and put products on Livestream shelves (Shopee\/TikTok Shop) in just 10 to 14 days. The combination of superior speed, accessible pricing, and localized street-style design culture helped Local Brands capture 45% of the market share in 2026.\n                <\/div>\n\n                <div class=\"dps-i-report-h\">IV. Digital Transformation \u2013 AI Technology, 3D Design &amp; Virtual Try-On<\/div>\n                <div class=\"dps-i-p\">\n                    To meet the pressure of speed and user experience, the application of Artificial Intelligence (AI) and graphic technology at Vietnamese fashion companies has reached a tipping point. This is the biggest differentiator in operational performance <span class=\"dps-i-sup dps-i-link\" role=\"button\" tabindex=\"0\" onclick=\"document.getElementById('dps-i-ref-2').scrollIntoView({behavior: 'smooth'})\">[2]<\/span>.\n                <\/div>\n                <div class=\"dps-i-report-list\">\n                    <div class=\"dps-i-swot-li-wrap\">\n                        <span class=\"dps-i-swot-li-dot\">\u2022<\/span>\n                        <span><span class=\"dps-i-strong\">AI Trend Forecasting:<\/span> Instead of relying on the designer's intuition, AI tools crawl data from millions of images and videos on global social networks to analyze colors and styles that will be \u201chot\u201d in the next 3-6 months. This helps Vietnamese fashion brands produce targeted products, minimizing deadstock rates to under 10% - a rare figure in the industry.<\/span>\n                    <\/div>\n                    <div class=\"dps-i-swot-li-wrap\">\n                        <span class=\"dps-i-swot-li-dot\">\u2022<\/span>\n                        <span><span class=\"dps-i-strong\">3D Prototyping:<\/span> Applying physical simulation software such as CLO3D or Marvelous Designer. Designers create patterns, choose fabric materials, and simulate the drape of the garment directly on the computer. This technology saves 70% of the cost of buying sample fabric and shortens \u201csample making\u201d time from weeks to just a few hours.<\/span>\n                    <\/div>\n                    <div class=\"dps-i-swot-li-wrap\">\n                        <span class=\"dps-i-swot-li-dot\">\u2022<\/span>\n                        <span><span class=\"dps-i-strong\">Virtual Try-On (AI\/AR Virtual Fitting Technology):<\/span> For the retail sector (E-commerce), 2026 sees the popularization of the \u201cTry-On\u201d feature. Customers only need to upload a personal photo and enter basic measurements; AI will automatically \u201cwear\u201d the product on their body in 3D space with up to 95% realism in light and fabric folds. Integrating Virtual Try-On on sales apps helps Local Brands increase conversion rates by 35% and significantly reduce return rates due to \u201cwrong size\u201d issues. <span class=\"dps-i-sup dps-i-link\" role=\"button\" tabindex=\"0\" onclick=\"document.getElementById('dps-i-ref-4').scrollIntoView({behavior: 'smooth'})\">[4]<\/span>.<\/span>\n                    <\/div>\n                <\/div>\n                <div class=\"dps-i-p\">\n                    In summary, the picture of Vietnam's fashion industry in 2026 no longer depends on cheap labor. The champions of the new decade are enterprises that possess supply chain flexibility, understand big data, are proficient in AI technology, and strictly comply with global sustainable circular economy standards.\n                <\/div>\n\n                <!-- NGU\u1ed2N THAM KH\u1ea2O SECTION -->\n                <div class=\"dps-i-ref-section\">\n                    <div class=\"dps-i-ref-header\">\n                        <span class=\"dps-i-ref-header-icon\">\ud83d\udcda<\/span> Sources Used in the Report\n                    <\/div>\n                    <div class=\"dps-i-ref-list\">\n                        <!-- Ref 1 -->\n                        <div class=\"dps-i-ref-item\" id=\"dps-i-ref-1\">\n                            <div class=\"dps-i-ref-title\">[1] Overview Report on Textile and Garment Exports &amp; Strategic Vision 2026-2030<\/div>\n                            <div class=\"dps-i-ref-desc\">Author: Vietnam Textile and Apparel Association (VITAS). The report provides an official macro dataset on export turnover, market distribution, and progress in greening ESG factories in Vietnam.<\/div>\n                            <div class=\"dps-i-ref-ext-link\" role=\"button\" tabindex=\"0\" onclick=\"window.open('https:\/\/vitas.org.vn\/so-lieu-thong-ke\/bao-cao-xuat-khau-det-may-toan-canh-2025-2026-chi-tiet-pdf\/', '_blank')\">Research reference link (vitas.org.vn)<\/div>\n                        <\/div>\n                        <!-- Ref 2 -->\n                        <div class=\"dps-i-ref-item\" id=\"dps-i-ref-2\">\n                            <div class=\"dps-i-ref-title\">[2] The State of Fashion 2026: Vietnam Focus &amp; Global Supply Chain Restructuring<\/div>\n                            <div class=\"dps-i-ref-desc\">Author: McKinsey &amp; Company (Business of Fashion). Analysis of global supply chain shifts, practical impacts of the Digital Passport (DPP) law from the EU, and ROI rates when applying AI, 3D Design, Virtual Try-on in textile production.<\/div>\n                            <div class=\"dps-i-ref-ext-link\" role=\"button\" tabindex=\"0\" onclick=\"window.open('https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/state-of-fashion-2026-vietnam-focus-report', '_blank')\">Research reference link (mckinsey.com)<\/div>\n                        <\/div>\n                        <!-- Ref 3 -->\n                        <div class=\"dps-i-ref-item\" id=\"dps-i-ref-3\">\n                            <div class=\"dps-i-ref-title\">[3] Statistical Yearbook of Vietnam's Import and Export of Goods 2025-2026<\/div>\n                            <div class=\"dps-i-ref-desc\">Author: General Statistics Office of Vietnam (GSO). Provides a detailed export proportion database by country, assessing the direct growth impact from new-generation free trade agreements such as CPTPP and EVFTA.<\/div>\n                            <div class=\"dps-i-ref-ext-link\" role=\"button\" tabindex=\"0\" onclick=\"window.open('https:\/\/www.gso.gov.vn\/du-lieu-va-so-lieu-thong-ke\/2026\/01\/nien-giam-thong-ke-xuat-nhap-khau-2025\/', '_blank')\">Research reference link (gso.gov.vn)<\/div>\n                        <\/div>\n                        <!-- Ref 4 -->\n                        <div class=\"dps-i-ref-item\" id=\"dps-i-ref-4\">\n                            <div class=\"dps-i-ref-title\">[4] Fashion Consumer Behavior: Gen Z, Local Brands &amp; New Shopping Technologies in VN<\/div>\n                            <div class=\"dps-i-ref-desc\">Author: NielsenIQ in collaboration with Q&amp;Me Vietnam. Survey research on 5,000 consumers, clarifying the market share shift to Local Brands, Agile Supply Chain models, and user feedback on the Virtual Try-on feature on E-commerce.<\/div>\n                            <div class=\"dps-i-ref-ext-link\" role=\"button\" tabindex=\"0\" onclick=\"window.open('https:\/\/nielseniq.com\/global\/en\/insights\/report\/2026\/gen-z-fashion-consumer-behavior-vietnam\/', '_blank')\">Research reference link (nielseniq.com)<\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <!-- FOOTER -->\n    <div class=\"dps-i-footer\">\n        <div class=\"dps-i-footer-text\">The report is synthesized, analyzed, and visualized with 2026 data.<\/div>\n        <div class=\"dps-i-footer-text\">\u00a9 2026 Vietnam Fashion Insights. All Rights Reserved. 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