{"id":36843,"date":"2026-02-13T09:09:00","date_gmt":"2026-02-13T02:09:00","guid":{"rendered":"https:\/\/dps.media\/bi-quyet-kinh-doanh-tmdt-lazada-hay-shopee\/"},"modified":"2026-02-13T09:10:11","modified_gmt":"2026-02-13T02:10:11","slug":"translationsbusiness-secrets-for-tmdt-on-lazada-or-shopee","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/translationsbusiness-secrets-for-tmdt-on-lazada-or-shopee\/","title":{"rendered":"7 E-commerce Secrets: Choosing Lazada or Shopee to Optimize Profits?"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Market <strong>E-commerce<\/strong> t\u1ea1i Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd ch\u01b0a t\u1eebng c\u00f3 trong l\u1ecbch s\u1eed kinh t\u1ebf s\u1ed1. Vi\u1ec7c l\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng kinh doanh ph\u00f9 h\u1ee3p gi\u1eefa hai \u201c\u00f4ng l\u1edbn\u201d Lazada v\u00e0 Shopee l\u00e0 c\u00e2u h\u1ecfi khi\u1ebfn nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p \u0111au \u0111\u1ea7u. Quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed1i \u01b0u chi ph\u00ed v\u1eadn h\u00e0nh m\u00e0 c\u00f2n quy\u1ebft \u0111\u1ecbnh s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e2n t\u00edch s\u00e2u s\u1eafc c\u00e1c kh\u00eda c\u1ea1nh k\u1ef9 thu\u1eadt, t\u00e0i ch\u00ednh v\u00e0 marketing c\u1ee7a t\u1eebng s\u00e0n.<\/p><p><a href=\"https:\/\/www.gso.gov.vn\/du-lieu-va-so-lieu-thong-ke\/2025\/01\/hop-bao-cong-bo-so-lieu-thong-ke-kinh-te-xa-hoi-quy-iv-va-nam-2024\/\" rel=\"nofollow noopener\" target=\"_blank\">Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea m\u1edbi nh\u1ea5t n\u0103m 2024<\/a>, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng <strong>E-commerce<\/strong> Vi\u1ec7t Nam \u0111\u00e3 v\u01b0\u1ee3t m\u1ed1c 20 t\u1ef7 USD. S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i v\u00e0ng cho c\u00e1c doanh nghi\u1ec7p SMEs v\u00e0 c\u00e1 nh\u00e2n kh\u1edfi nghi\u1ec7p. Tuy nhi\u00ean, \u201cm\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1\u201d n\u00e0y c\u0169ng \u0111i k\u00e8m v\u1edbi s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u1ec1 gi\u00e1 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5.<\/p><p>At <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS.MEDIA JSC\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"829\">DPS.MEDIA<\/a>, ch\u00fang t\u00f4i \u0111\u00e3 ch\u1ee9ng ki\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p th\u1ea5t b\u1ea1i ch\u1ec9 v\u00ec ch\u1ecdn sai k\u00eanh ti\u1ebfp c\u1eadn ban \u0111\u1ea7u. C\u00e1c chuy\u00ean gia c\u1ee7a DPS.MEDIA lu\u00f4n khuy\u1ebfn ngh\u1ecb kh\u00e1ch h\u00e0ng c\u1ea7n c\u00f3 c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh tr\u01b0\u1edbc khi \u201cxu\u1ed1ng ti\u1ec1n\u201d \u0111\u1ea7u t\u01b0 gian h\u00e0ng. Vi\u1ec7c hi\u1ec3u r\u00f5 thu\u1eadt to\u00e1n v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean t\u1eebng n\u1ec1n t\u1ea3ng <strong>E-commerce<\/strong> l\u00e0 ch\u00eca kh\u00f3a then ch\u1ed1t.<\/p><p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u00e0i ph\u00e2n t\u00edch to\u00e0n di\u1ec7n gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u1ea5t. Ch\u00fang t\u00f4i s\u1ebd \u0111i s\u00e2u v\u00e0o so s\u00e1nh ph\u00ed s\u00e0n, h\u1ec7 th\u1ed1ng logistics, v\u00e0 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng tr\u00ean c\u1ea3 hai n\u1ec1n t\u1ea3ng.<\/p><h2>1. T\u1ed5ng Quan Th\u1ecb Tr\u01b0\u1eddng TM\u0110T V\u00e0 Xu H\u01b0\u1edbng 2024-2025<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/1-tong-quan-thi-truong-tmdt-va-xu-huong-20242025-1770948163994_dpsmedia.png\" alt=\"E-commerce\" title=\"\"><\/p><h3>S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a m\u00f4 h\u00ecnh Shoppertainment trong TM\u0110T<\/h3><p>Xu h\u01b0\u1edbng mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed (Shoppertainment) \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i b\u1ea3n \u0111\u1ed3 <strong>E-commerce<\/strong> khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n ch\u1ec9 l\u00ean m\u1ea1ng \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch th\u1ee5 \u0111\u1ed9ng. H\u1ecd mong mu\u1ed1n \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c, xem livestream v\u00e0 tham gia c\u00e1c tr\u00f2 ch\u01a1i ngay tr\u00ean \u1ee9ng d\u1ee5ng mua s\u1eafm.<\/p><p>C\u1ea3 Shopee v\u00e0 Lazada \u0111\u1ec1u \u0111ang \u0111\u1ed5 h\u00e0ng tri\u1ec7u USD v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c t\u00ednh n\u0103ng livestream v\u00e0 video ng\u1eafn. \u0110i\u1ec1u n\u00e0y bu\u1ed9c c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng ph\u1ea3i thay \u0111\u1ed5i t\u01b0 duy t\u1eeb vi\u1ec7c ch\u1ec9 \u0111\u0103ng s\u1ea3n ph\u1ea9m sang s\u00e1ng t\u1ea1o n\u1ed9i dung s\u1ed1. N\u1ebfu b\u1ea1n kh\u00f4ng th\u00edch nghi, gian h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd nhanh ch\u00f3ng b\u1ecb thu\u1eadt to\u00e1n l\u00e3ng qu\u00ean.<\/p><p>Market <strong>E-commerce<\/strong> hi\u1ec7n \u0111\u1ea1i \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi b\u00e1n ph\u1ea3i tr\u1edf th\u00e0nh nh\u1eefng nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung th\u1ef1c th\u1ee5. Video review s\u1ea3n ph\u1ea9m, livestream b\u00e1n h\u00e0ng gi\u1edd v\u00e0ng l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p><h3>Th\u1ecb ph\u1ea7n v\u00e0 th\u00f3i quen ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c s\u00e0n TM\u0110T<\/h3><p>Shopee hi\u1ec7n \u0111ang chi\u1ebfm \u01b0u th\u1ebf l\u1edbn v\u1ec1 l\u01b0\u1ee3ng truy c\u1eadp web v\u00e0 \u1ee9ng d\u1ee5ng t\u1ea1i Vi\u1ec7t Nam. Theo c\u00e1c b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng, Shopee th\u01b0\u1eddng xuy\u00ean d\u1eabn \u0111\u1ea7u v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t h\u1ed3 ch\u1ee9a traffic kh\u1ed5ng l\u1ed3 m\u00e0 b\u1ea5t k\u1ef3 nh\u00e0 b\u00e1n h\u00e0ng <strong>E-commerce<\/strong> n\u00e0o c\u0169ng khao kh\u00e1t.<\/p><p>Tuy nhi\u00ean, Lazada l\u1ea1i c\u00f3 th\u1ebf m\u1ea1nh ri\u00eang v\u1ec1 t\u1ec7p kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp cao h\u01a1n v\u00e0 h\u00e0nh vi mua s\u1eafm l\u00fd tr\u00ed h\u01a1n. Ng\u01b0\u1eddi d\u00f9ng Lazada th\u01b0\u1eddng quan t\u00e2m nhi\u1ec1u \u0111\u1ebfn uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 ch\u00ednh h\u00e3ng (LazMall). \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng n\u1ebfu b\u1ea1n \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m \u1edf ph\u00e2n kh\u00fac trung v\u00e0 cao c\u1ea5p.<\/p><p>Hi\u1ec3u r\u00f5 t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 ch\u1ecdn s\u00e0n <strong>E-commerce<\/strong> ph\u00f9 h\u1ee3p. B\u1ea1n kh\u00f4ng th\u1ec3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb cao cho t\u1ec7p kh\u00e1ch h\u00e0ng ch\u1ec9 s\u0103n deal 1K. Ng\u01b0\u1ee3c l\u1ea1i, b\u00e1n h\u00e0ng gi\u00e1 r\u1ebb tr\u00ean n\u1ec1n t\u1ea3ng cao c\u1ea5p s\u1ebd kh\u00f3 c\u1ea1nh tranh v\u1ec1 chi ph\u00ed hi\u1ec3n th\u1ecb.<\/p><h3>T\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7 AI \u0111\u1ebfn v\u1eadn h\u00e0nh TM\u0110T<\/h3><p>Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111ang \u0111\u01b0\u1ee3c c\u1ea3 hai s\u00e0n \u00e1p d\u1ee5ng tri\u1ec7t \u0111\u1ec3 v\u00e0o vi\u1ec7c ph\u00e2n ph\u1ed1i hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m. Thu\u1eadt to\u00e1n c\u1ee7a s\u00e0n <strong>E-commerce<\/strong> ng\u00e0y c\u00e0ng th\u00f4ng minh trong vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. N\u00f3 h\u1ecdc h\u1ecfi t\u1eeb l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm, th\u1eddi gian xem trang v\u00e0 h\u00e0nh vi b\u1ecf gi\u1ecf h\u00e0ng.<\/p><p>\u0110\u1ed1i v\u1edbi nh\u00e0 b\u00e1n h\u00e0ng, vi\u1ec7c t\u1ed1i \u01b0u SEO cho s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. B\u1ea1n c\u1ea7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, t\u1ed1i \u01b0u h\u00ecnh \u1ea3nh v\u00e0 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u201cgiao ti\u1ebfp\u201d t\u1ed1t v\u1edbi AI c\u1ee7a s\u00e0n. Ch\u1ec9 khi AI hi\u1ec3u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, n\u00f3 m\u1edbi ph\u00e2n ph\u1ed1i \u0111\u1ebfn \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p><p>DPS.MEDIA nh\u1eadn \u0111\u1ecbnh r\u1eb1ng vi\u1ec7c \u1ee9ng d\u1ee5ng AI v\u00e0o chatbot ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu. Ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng, ch\u00ednh x\u00e1c 24\/7 gi\u00fap t\u0103ng \u0111i\u1ec3m uy t\u00edn c\u1ee7a gian h\u00e0ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p><h3>Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t<\/h3><p>S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a v\u00ed \u0111i\u1ec7n t\u1eed v\u00e0 ng\u00e2n h\u00e0ng s\u1ed1 \u0111\u00e3 th\u00fac \u0111\u1ea9y m\u1ea1nh m\u1ebd ng\u00e0nh <strong>E-commerce<\/strong>. ShopeePay v\u00e0 ZaloPay\/Momo tr\u00ean Lazada gi\u00fap quy tr\u00ecnh thanh to\u00e1n tr\u1edf n\u00ean m\u01b0\u1ee3t m\u00e0 h\u01a1n. T\u1ef7 l\u1ec7 h\u1ee7y \u0111\u01a1n h\u00e0ng gi\u1ea3m \u0111\u00e1ng k\u1ec3 \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u01a1n h\u00e0ng \u0111\u00e3 thanh to\u00e1n tr\u01b0\u1edbc.<\/p><p>Nh\u00e0 b\u00e1n h\u00e0ng n\u00ean khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng thanh to\u00e1n online th\u00f4ng qua c\u00e1c m\u00e3 gi\u1ea3m gi\u00e1. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m r\u1ee7i ro bom h\u00e0ng v\u00e0 t\u0103ng d\u00f2ng ti\u1ec1n lu\u00e2n chuy\u1ec3n cho doanh nghi\u1ec7p. C\u00e1c s\u00e0n <strong>E-commerce<\/strong> c\u0169ng th\u01b0\u1eddng xuy\u00ean tung ra \u01b0u \u0111\u00e3i cho ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t.<\/p><ul>\n<li>T\u00edch h\u1ee3p \u0111a d\u1ea1ng c\u1ed5ng thanh to\u00e1n \u0111\u1ec3 thu\u1eadn ti\u1ec7n cho ng\u01b0\u1eddi mua.<\/li>\n<li>S\u1eed d\u1ee5ng m\u00e3 gi\u1ea3m gi\u00e1 ri\u00eang cho thanh to\u00e1n qua v\u00ed \u0111i\u1ec7n t\u1eed.<\/li>\n<li>Theo d\u00f5i \u0111\u1ed1i so\u00e1t d\u00f2ng ti\u1ec1n t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 tr\u00e1nh th\u1ea5t tho\u00e1t.<\/li>\n<li>T\u1eadn d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ho\u00e0n ti\u1ec1n c\u1ee7a s\u00e0n \u0111\u1ec3 thu h\u00fat kh\u00e1ch.<\/li>\n<li>Gi\u1ea3m thi\u1ec3u r\u1ee7i ro COD (thanh to\u00e1n khi nh\u1eadn h\u00e0ng) \u1edf c\u00e1c v\u00f9ng xa.<\/li>\n<\/ul><p><strong>B\u1ea3ng so s\u00e1nh t\u1ed5ng quan th\u1ecb ph\u1ea7n:<\/strong><\/p><div class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Shopee<\/th>\n<th>Lazada<\/th>\n<th>Nh\u1eadn \u0111\u1ecbnh<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Traffic volume<\/td>\n<td>R\u1ea5t cao (D\u1eabn \u0111\u1ea7u)<\/td>\n<td>Cao (\u1ed4n \u0111\u1ecbnh)<\/td>\n<td>Shopee th\u1eafng v\u1ec1 volume<\/td>\n<\/tr>\n<tr>\n<td>\u0110\u1ed9 tu\u1ed5i ng\u01b0\u1eddi d\u00f9ng<\/td>\n<td>16 \u2013 30 tu\u1ed5i<\/td>\n<td>24 \u2013 40 tu\u1ed5i<\/td>\n<td>Lazada t\u1ec7p gi\u00e0 d\u1eb7n h\u01a1n<\/td>\n<\/tr>\n<tr>\n<td>Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng TB<\/td>\n<td>Low \u2013 Medium<\/td>\n<td>Medium \u2013 High<\/td>\n<td>Lazada l\u1ee3i nhu\u1eadn\/\u0111\u01a1n t\u1ed1t<\/td>\n<\/tr>\n<tr>\n<td>T\u1ef7 l\u1ec7 nam gi\u1edbi<\/td>\n<td>Lower<\/td>\n<td>Higher<\/td>\n<td>Lazada t\u1ed1t cho \u0111\u1ed3 \u0111i\u1ec7n t\u1eed<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><p><em>Advice:<\/em> N\u1ebfu b\u1ea1n b\u00e1n th\u1eddi trang nhanh, ph\u1ee5 ki\u1ec7n gi\u00e1 r\u1ebb, Shopee l\u00e0 thi\u00ean \u0111\u01b0\u1eddng. N\u1ebfu b\u1ea1n kinh doanh \u0111\u1ed3 \u0111i\u1ec7n t\u1eed, gia d\u1ee5ng cao c\u1ea5p, h\u00e3y c\u00e2n nh\u1eafc Lazada.<\/p><h2>2. Comparing Selling Costs on E-commerce Platforms<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/2-so-sanh-chi-phi-ban-hang-tren-san-tmdt-1770948221618_dpsmedia.png\" alt=\"2. Comparing Selling Costs on E-commerce Platforms\" title=\"\"><\/p><h3>Ph\u00ed thanh to\u00e1n v\u00e0 ph\u00ed c\u1ed1 \u0111\u1ecbnh<\/h3><p>Chi ph\u00ed l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n khi kinh doanh tr\u00ean n\u1ec1n t\u1ea3ng <strong>E-commerce<\/strong>. Shopee \u00e1p d\u1ee5ng m\u1ee9c ph\u00ed thanh to\u00e1n v\u00e0 ph\u00ed c\u1ed1 \u0111\u1ecbnh t\u0103ng d\u1ea7n theo t\u1eebng n\u0103m. Hi\u1ec7n t\u1ea1i, t\u1ed5ng c\u00e1c lo\u1ea1i ph\u00ed n\u00e0y c\u00f3 th\u1ec3 chi\u1ebfm t\u1eeb 5% \u0111\u1ebfn 8% gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng, ch\u01b0a k\u1ec3 ph\u00ed d\u1ecbch v\u1ee5 n\u1ebfu tham gia c\u00e1c g\u00f3i Freeship Xtra.<\/p><p>Lazada c\u0169ng c\u00f3 c\u01a1 c\u1ea5u ph\u00ed t\u01b0\u01a1ng t\u1ef1 nh\u01b0ng th\u01b0\u1eddng c\u00f3 c\u00e1c ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i cho nh\u00e0 b\u00e1n h\u00e0ng m\u1edbi. Ph\u00ed c\u1ed1 \u0111\u1ecbnh tr\u00ean Lazada \u00e1p d\u1ee5ng cho c\u00e1c gian h\u00e0ng Mall th\u01b0\u1eddng cao h\u01a1n nh\u01b0ng \u0111i k\u00e8m quy\u1ec1n l\u1ee3i hi\u1ec3n th\u1ecb t\u1ed1t h\u01a1n. B\u1ea1n c\u1ea7n t\u00ednh to\u00e1n k\u1ef9 bi\u00ean \u0111\u1ed9 l\u1ee3i nhu\u1eadn g\u1ed9p tr\u01b0\u1edbc khi thi\u1ebft l\u1eadp gi\u00e1 b\u00e1n.<\/p><p>\u0110\u1eebng qu\u00ean r\u1eb1ng ph\u00ed s\u00e0n <strong>E-commerce<\/strong> ch\u01b0a bao g\u1ed3m chi ph\u00ed \u0111\u00f3ng g\u00f3i, nh\u00e2n s\u1ef1 v\u00e0 marketing. M\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00e0 \u0111\u1ecbnh gi\u00e1 b\u00e1n qu\u00e1 th\u1ea5p \u0111\u1ec3 c\u1ea1nh tranh m\u00e0 qu\u00ean m\u1ea5t c\u00e1c lo\u1ea1i ph\u00ed \u1ea9n n\u00e0y, d\u1eabn \u0111\u1ebfn vi\u1ec7c \u201cb\u00e1n nhi\u1ec1u nh\u01b0ng l\u1ed7 n\u1eb7ng\u201d.<\/p><h3>Chi ph\u00ed marketing n\u1ed9i s\u00e0n (Ads)<\/h3><p>Ch\u1ea1y qu\u1ea3ng c\u00e1o n\u1ed9i s\u00e0n l\u00e0 c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01a1n h\u00e0ng tr\u00ean <strong>E-commerce<\/strong>. Shopee Ads c\u00f3 h\u1ec7 th\u1ed1ng \u0111\u1ea5u th\u1ea7u t\u1eeb kh\u00f3a r\u1ea5t c\u1ea1nh tranh v\u00e0 chi ti\u1ebft. Gi\u00e1 th\u1ea7u cho c\u00e1c t\u1eeb kh\u00f3a hot c\u00f3 th\u1ec3 b\u1ecb \u0111\u1ea9y l\u00ean r\u1ea5t cao v\u00e0o c\u00e1c ng\u00e0y sale l\u1edbn (Double Day).<\/p><p>Lazada Sponsored Solutions cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p t\u00e0i tr\u1ee3 hi\u1ec3n th\u1ecb v\u00e0 s\u1ea3n ph\u1ea9m. C\u01a1 ch\u1ebf c\u1ee7a Lazada th\u01b0\u1eddng d\u1ef1a tr\u00ean ROI (t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n) m\u1ee5c ti\u00eau, gi\u00fap nh\u00e0 b\u00e1n h\u00e0ng d\u1ec5 ki\u1ec3m so\u00e1t hi\u1ec7u qu\u1ea3 h\u01a1n. Tuy nhi\u00ean, l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean tr\u00ean Lazada th\u1ea5p h\u01a1n Shopee n\u00ean s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o Ads c\u0169ng cao h\u01a1n.<\/p><p>Theo kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn t\u1eeb DPS.MEDIA, chi ph\u00ed Ads tr\u00ean Shopee th\u01b0\u1eddng d\u1ec5 \u201c\u0111\u1ed1t ti\u1ec1n\u201d n\u1ebfu kh\u00f4ng t\u1ed1i \u01b0u li\u00ean t\u1ee5c. Trong khi \u0111\u00f3, Lazada \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean nh\u1eabn \u0111\u1ec3 m\u00e1y h\u1ecdc t\u1ed1i \u01b0u t\u1ec7p kh\u00e1ch h\u00e0ng.<\/p><h3>C\u00e1c lo\u1ea1i ph\u00ed \u1ea9n trong v\u1eadn h\u00e0nh TM\u0110T<\/h3><p>Ngo\u00e0i c\u00e1c lo\u1ea1i ph\u00ed c\u00f4ng khai, kinh doanh <strong>E-commerce<\/strong> c\u00f2n t\u1ed3n t\u1ea1i nhi\u1ec1u chi ph\u00ed \u1ea9n. Ph\u00ed ho\u00e0n h\u00e0ng (return shipping fee) l\u00e0 m\u1ed9t n\u1ed7i \u0111au c\u1ee7a nhi\u1ec1u ch\u1ee7 shop. Khi kh\u00e1ch kh\u00f4ng nh\u1eadn h\u00e0ng ho\u1eb7c tr\u1ea3 h\u00e0ng, b\u1ea1n m\u1ea5t ph\u00ed v\u1eadn chuy\u1ec3n chi\u1ec1u \u0111i, chi\u1ec1u v\u1ec1 v\u00e0 chi ph\u00ed \u0111\u00f3ng g\u00f3i.<\/p><p>Chi ph\u00ed tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Flash Sale c\u1ee7a s\u00e0n c\u0169ng l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u00e1ng k\u1ec3. \u0110\u00f4i khi s\u00e0n y\u00eau c\u1ea7u b\u1ea1n gi\u1ea3m gi\u00e1 s\u00e2u v\u00e0 c\u1eaft th\u00eam % hoa h\u1ed3ng \u0111\u1ec3 \u0111\u01b0\u1ee3c slot hi\u1ec3n th\u1ecb trang ch\u1ee7. N\u1ebfu kh\u00f4ng t\u00ednh to\u00e1n k\u1ef9, b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n l\u1ed7 v\u1ed1n ch\u1ec9 \u0111\u1ec3 l\u1ea5y traffic.<\/p><p>Vi\u1ec7c qu\u1ea3n l\u00fd t\u1ed3n kho kh\u00f4ng ch\u00ednh x\u00e1c c\u0169ng d\u1eabn \u0111\u1ebfn chi ph\u00ed c\u01a1 h\u1ed9i. H\u00e0ng t\u1ed3n kho qu\u00e1 l\u00e2u s\u1ebd chi\u1ebfm d\u1ee5ng v\u1ed1n v\u00e0 di\u1ec7n t\u00edch kho b\u00e3i. C\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng \u0111a k\u00eanh l\u00e0 gi\u1ea3i ph\u00e1p c\u1ea7n thi\u1ebft \u0111\u1ec3 ki\u1ec3m so\u00e1t v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p><h3>Ch\u00ednh s\u00e1ch thu\u1ebf v\u00e0 ph\u00e1p l\u00fd<\/h3><p>Hi\u1ec7n nay, c\u01a1 quan thu\u1ebf \u0111ang si\u1ebft ch\u1eb7t qu\u1ea3n l\u00fd thu nh\u1eadp t\u1eeb kinh doanh <strong>E-commerce<\/strong>. C\u1ea3 Shopee v\u00e0 Lazada \u0111\u1ec1u ph\u1ea3i cung c\u1ea5p d\u1eef li\u1ec7u ng\u01b0\u1eddi b\u00e1n cho c\u01a1 quan thu\u1ebf. Doanh nghi\u1ec7p c\u1ea7n chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 gi\u1ea5y t\u1edd nh\u1eadp kh\u1ea9u, h\u00f3a \u0111\u01a1n ch\u1ee9ng t\u1eeb \u0111\u1ec3 gi\u1ea3i tr\u00ecnh khi c\u1ea7n thi\u1ebft.<\/p><p>Vi\u1ec7c \u0111\u0103ng k\u00fd kinh doanh h\u1ed9 c\u00e1 th\u1ec3 ho\u1eb7c c\u00f4ng ty l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng b\u1ec1n v\u1eefng. Chi ph\u00ed tu\u00e2n th\u1ee7 ph\u00e1p lu\u1eadt c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o b\u00e0i to\u00e1n t\u00e0i ch\u00ednh. \u0110\u1eebng \u0111\u1ec3 l\u1ee3i nhu\u1eadn ki\u1ebfm \u0111\u01b0\u1ee3c b\u1ecb \u201cbay m\u00e0u\u201d v\u00ec c\u00e1c kho\u1ea3n ph\u1ea1t thu\u1ebf truy thu sau n\u00e0y.<\/p><p><strong>Danh s\u00e1ch c\u00e1c lo\u1ea1i ph\u00ed c\u1ea7n l\u01b0u \u00fd:<\/strong><\/p><ul>\n<li>Ph\u00ed thanh to\u00e1n (Payment Fee): ~2-4% t\u00f9y s\u00e0n.<\/li>\n<li>Ph\u00ed c\u1ed1 \u0111\u1ecbnh (Commission Fee): \u00c1p d\u1ee5ng cho Mall ho\u1eb7c Shop y\u00eau th\u00edch.<\/li>\n<li>Ph\u00ed d\u1ecbch v\u1ee5 (Service Fee): Freeship Xtra, Ho\u00e0n xu Xtra.<\/li>\n<li>Ph\u00ed v\u1eadn chuy\u1ec3n (Shipping Fee): Ph\u1ea7n ng\u01b0\u1eddi b\u00e1n h\u1ed7 tr\u1ee3 kh\u00e1ch.<\/li>\n<li>Chi ph\u00ed \u0111\u00f3ng g\u00f3i: H\u1ed9p carton, x\u1ed1p n\u1ed5, b\u0103ng keo.<\/li>\n<li>Thu\u1ebf thu nh\u1eadp c\u00e1 nh\u00e2n\/doanh nghi\u1ec7p: 1.5% tr\u00ean doanh thu (h\u1ed9 KD).<\/li>\n<li>Chi ph\u00ed nh\u00e2n s\u1ef1 v\u1eadn h\u00e0nh v\u00e0 tr\u1ef1c chat.<\/li>\n<\/ul><p><strong>B\u1ea3ng so s\u00e1nh chi ph\u00ed \u01b0\u1edbc t\u00ednh:<\/strong><\/p><div class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Lo\u1ea1i ph\u00ed<\/th>\n<th>Shopee (Th\u01b0\u1eddng)<\/th>\n<th>Lazada (Th\u01b0\u1eddng)<\/th>\n<th>Note<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Payment fee<\/td>\n<td>~4% (\u0111\u00e3 bao g\u1ed3m VAT)<\/td>\n<td>~3.96% (\u0111\u00e3 bao g\u1ed3m VAT)<\/td>\n<td>Thay \u0111\u1ed5i theo n\u0103m<\/td>\n<\/tr>\n<tr>\n<td>Ph\u00ed c\u1ed1 \u0111\u1ecbnh<\/td>\n<td>~4% (sau 3 th\u00e1ng)<\/td>\n<td>~3% (t\u00f9y ng\u00e0nh h\u00e0ng)<\/td>\n<td>Mi\u1ec5n ph\u00ed cho shop m\u1edbi<\/td>\n<\/tr>\n<tr>\n<td>G\u00f3i Freeship<\/td>\n<td>~5-9% (Max 20-40k)<\/td>\n<td>~5-7% (Linh ho\u1ea1t)<\/td>\n<td>N\u00ean mua \u0111\u1ec3 t\u0103ng conversion<\/td>\n<\/tr>\n<tr>\n<td>T\u1ed5ng chi ph\u00ed s\u00e0n<\/td>\n<td>~12-16% revenue<\/td>\n<td>~10-14% revenue<\/td>\n<td>Ch\u01b0a g\u1ed3m ph\u00ed Ads<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><p><em>Advice:<\/em> H\u00e3y s\u1eed d\u1ee5ng file Excel \u0111\u1ec3 t\u00ednh \u0111i\u1ec3m h\u00f2a v\u1ed1n (Break-even point) cho t\u1eebng SKU tr\u01b0\u1edbc khi \u0111\u0103ng b\u00e1n.<\/p><h2>3. Analyzing Logistics and Store Operations<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/3-phan-tich-logistics-va-van-hanh-gian-hang-1770948279069_dpsmedia.png\" alt=\"3. Analyzing Logistics and Store Operations\" title=\"\"><\/p><h3>H\u1ec7 th\u1ed1ng v\u1eadn chuy\u1ec3n v\u00e0 kho b\u00e3i<\/h3><p>Logistics l\u00e0 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh <strong>E-commerce<\/strong>. Shopee v\u1eadn h\u00e0nh m\u1ea1nh m\u1ebd qua Shopee Express (SPX) v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c nh\u01b0 GHTK, GHN. M\u1ea1ng l\u01b0\u1edbi b\u01b0u c\u1ee5c c\u1ee7a SPX ph\u1ee7 s\u00f3ng d\u00e0y \u0111\u1eb7c, gi\u00fap vi\u1ec7c l\u1ea5y h\u00e0ng v\u00e0 giao h\u00e0ng di\u1ec5n ra nhanh ch\u00f3ng, \u0111\u1eb7c bi\u1ec7t \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn.<\/p><p>Lazada Logistics (LEL) l\u1ea1i \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 quy tr\u00ecnh x\u1eed l\u00fd chuy\u00ean nghi\u1ec7p v\u00e0 kh\u1ea3 n\u0103ng x\u1eed l\u00fd h\u00e0ng c\u1ed3ng k\u1ec1nh. H\u1ec7 th\u1ed1ng kho Fulfillment by Lazada (FBL) gi\u00fap ng\u01b0\u1eddi b\u00e1n k\u00fd g\u1eedi h\u00e0ng h\u00f3a, gi\u1ea3m t\u1ea3i \u00e1p l\u1ef1c \u0111\u00f3ng g\u00f3i v\u00e0 v\u1eadn h\u00e0nh. T\u1ed1c \u0111\u1ed9 giao h\u00e0ng c\u1ee7a Lazada th\u01b0\u1eddng \u1ed5n \u0111\u1ecbnh v\u00e0 \u00edt b\u1ecb qu\u00e1 t\u1ea3i trong c\u00e1c d\u1ecbp sale l\u1edbn.<\/p><p>Vi\u1ec7c l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh t\u1ef1 v\u1eadn h\u00e0nh hay k\u00fd g\u1eedi kho s\u00e0n ph\u1ee5 thu\u1ed9c v\u00e0o quy m\u00f4 doanh nghi\u1ec7p. N\u1ebfu b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u, t\u1ef1 v\u1eadn h\u00e0nh gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed. Khi quy m\u00f4 l\u1edbn l\u00ean, FBL ho\u1eb7c Shopee Fulfillment s\u1ebd gi\u00fap t\u1ed1i \u01b0u nh\u00e2n s\u1ef1.<\/p><h3>Quy tr\u00ecnh x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng v\u00e0 tr\u1ea3 h\u00e0ng<\/h3><p>Shopee c\u00f3 quy \u0111\u1ecbnh r\u1ea5t nghi\u00eam ng\u1eb7t v\u1ec1 th\u1eddi gian chu\u1ea9n b\u1ecb h\u00e0ng (SLA). N\u1ebfu b\u1ea1n giao h\u00e0ng tr\u1ec5 cho \u0111\u01a1n v\u1ecb v\u1eadn chuy\u1ec3n, shop s\u1ebd b\u1ecb t\u00ednh \u0111i\u1ec3m ph\u1ea1t (Sao qu\u1ea3 t\u1ea1). \u0110i\u1ec3m ph\u1ea1t cao s\u1ebd l\u00e0m gi\u1ea3m hi\u1ec3n th\u1ecb v\u00e0 m\u1ea5t c\u00e1c \u0111\u1eb7c quy\u1ec1n c\u1ee7a Shop Y\u00eau Th\u00edch.<\/p><p>Ch\u00ednh s\u00e1ch tr\u1ea3 h\u00e0ng\/ho\u00e0n ti\u1ec1n c\u1ee7a Shopee hi\u1ec7n t\u1ea1i r\u1ea5t nghi\u00eang v\u1ec1 ph\u00eda ng\u01b0\u1eddi mua (cho ph\u00e9p tr\u1ea3 h\u00e0ng trong 15 ng\u00e0y v\u1edbi Shopee Mall). \u0110i\u1ec1u n\u00e0y t\u1ea1o \u00e1p l\u1ef1c l\u1edbn l\u00ean nh\u00e0 b\u00e1n h\u00e0ng <strong>E-commerce<\/strong> v\u1ec1 t\u1ef7 l\u1ec7 ho\u00e0n h\u1ee7y. Lazada c\u0169ng c\u00f3 ch\u00ednh s\u00e1ch b\u1ea3o v\u1ec7 ng\u01b0\u1eddi mua nh\u01b0ng quy tr\u00ecnh khi\u1ebfu n\u1ea1i c\u1ee7a ng\u01b0\u1eddi b\u00e1n th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f4ng b\u1eb1ng h\u01a1n \u0111\u00f4i ch\u00fat.<\/p><p>\u0110\u1ec3 gi\u1ea3m thi\u1ec3u t\u1ef7 l\u1ec7 ho\u00e0n h\u00e0ng, b\u1ea1n c\u1ea7n \u0111\u00f3ng g\u00f3i k\u1ef9 l\u01b0\u1ee1ng v\u00e0 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m trung th\u1ef1c. Video \u0111\u00f3ng g\u00f3i h\u00e0ng l\u00e0 b\u1eb1ng ch\u1ee9ng quan tr\u1ecdng nh\u1ea5t khi x\u1ea3y ra tranh ch\u1ea5p v\u1edbi s\u00e0n ho\u1eb7c kh\u00e1ch h\u00e0ng.<\/p><h3>Giao di\u1ec7n qu\u1ea3n l\u00fd ng\u01b0\u1eddi b\u00e1n (Seller Center)<\/h3><p>K\u00eanh ng\u01b0\u1eddi b\u00e1n c\u1ee7a Shopee \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf tr\u1ef1c quan, d\u1ec5 s\u1eed d\u1ee5ng cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u. C\u00e1c t\u00ednh n\u0103ng Marketing, Ph\u00e2n t\u00edch b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp khoa h\u1ecdc. App Shopee cho ng\u01b0\u1eddi b\u00e1n c\u0169ng r\u1ea5t ti\u1ec7n l\u1ee3i \u0111\u1ec3 chat v\u00e0 qu\u1ea3n l\u00fd \u0111\u01a1n h\u00e0ng m\u1ecdi l\u00fac m\u1ecdi n\u01a1i.<\/p><p>Lazada Seller Center c\u00f3 ph\u1ea7n ph\u1ee9c t\u1ea1p h\u01a1n v\u1edbi nhi\u1ec1u menu v\u00e0 t\u00ednh n\u0103ng chuy\u00ean s\u00e2u. Tuy nhi\u00ean, khi \u0111\u00e3 l\u00e0m quen, b\u1ea1n s\u1ebd th\u1ea5y h\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o c\u1ee7a Lazada r\u1ea5t chi ti\u1ebft. C\u00e1c c\u00f4ng c\u1ee5 trang tr\u00ed gian h\u00e0ng c\u1ee7a Lazada cho ph\u00e9p t\u00f9y bi\u1ebfn cao, gi\u00fap x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u (Brand Identity) t\u1ed1t h\u01a1n.<\/p><p>Tr\u1ea3i nghi\u1ec7m v\u1eadn h\u00e0nh m\u01b0\u1ee3t m\u00e0 gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh. H\u00e3y d\u00e0nh th\u1eddi gian h\u1ecdc k\u1ef9 c\u00e1c t\u00ednh n\u0103ng tr\u00ean Seller Center c\u1ee7a c\u1ea3 hai s\u00e0n <strong>E-commerce<\/strong> this.<\/p><h3>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 Chat<\/h3><p>T\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i tin nh\u1eafn l\u00e0 ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 quan tr\u1ecdng tr\u00ean c\u1ea3 hai s\u00e0n. Shopee \u0111\u00e1nh gi\u00e1 r\u1ea5t g\u1eaft gao t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i chat. Kh\u00e1ch h\u00e0ng tr\u00ean Shopee c\u0169ng c\u00f3 th\u00f3i quen chat h\u1ecfi r\u1ea5t nhi\u1ec1u tr\u01b0\u1edbc khi mua. Do \u0111\u00f3, b\u1ea1n c\u1ea7n c\u00f3 nh\u00e2n s\u1ef1 tr\u1ef1c page th\u01b0\u1eddng xuy\u00ean.<\/p><p>Tr\u00ean Lazada, t\u00ednh n\u0103ng Chat c\u0169ng quan tr\u1ecdng nh\u01b0ng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng t\u1ef1 \u0111\u1ecdc th\u00f4ng tin v\u00e0 \u0111\u1eb7t h\u00e0ng h\u01a1n. Tuy nhi\u00ean, t\u00ednh n\u0103ng g\u1eedi tin nh\u1eafn h\u00e0ng lo\u1ea1t (CEM) c\u1ee7a Lazada l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 CRM c\u1ef1c k\u1ef3 m\u1ea1nh m\u1ebd \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169, \u0111i\u1ec1u m\u00e0 Shopee c\u00f2n h\u1ea1n ch\u1ebf.<\/p><ul>\n<li>Thi\u1ebft l\u1eadp tin nh\u1eafn t\u1ef1 \u0111\u1ed9ng ch\u00e0o h\u1ecfi v\u00e0 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p.<\/li>\n<li>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Chat Broadcast \u0111\u1ec3 g\u1eedi m\u00e3 gi\u1ea3m gi\u00e1 cho kh\u00e1ch c\u0169.<\/li>\n<li>Lu\u00f4n gi\u1eef th\u00e1i \u0111\u1ed9 l\u1ecbch s\u1ef1, chuy\u00ean nghi\u1ec7p d\u00f9 kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ednh.<\/li>\n<li>Theo d\u00f5i ch\u1ec9 s\u1ed1 ph\u1ea3n h\u1ed3i chat h\u00e0ng ng\u00e0y \u0111\u1ec3 tr\u00e1nh b\u1ecb ph\u1ea1t.<\/li>\n<li>T\u1eadn d\u1ee5ng chat \u0111\u1ec3 upsell (b\u00e1n th\u00eam) c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan.<\/li>\n<\/ul><p><strong>B\u1ea3ng so s\u00e1nh Logistics:<\/strong><\/p><div class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Characteristics<\/th>\n<th>Shopee Logistics<\/th>\n<th>Lazada Logistics<\/th>\n<th>Advantages<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>M\u1ea1ng l\u01b0\u1edbi<\/td>\n<td>R\u1ea5t r\u1ed9ng (SPX, GHTK\u2026)<\/td>\n<td>T\u1ef1 v\u1eadn h\u00e0nh (LEL) + \u0110\u1ed1i t\u00e1c<\/td>\n<td>Shopee ph\u1ee7 s\u00f3ng t\u1ed1t h\u01a1n<\/td>\n<\/tr>\n<tr>\n<td>T\u1ed1c \u0111\u1ed9 giao<\/td>\n<td>Nhanh (N\u1ed9i th\u00e0nh h\u1ecfa t\u1ed1c)<\/td>\n<td>\u1ed4n \u0111\u1ecbnh (\u00cdt t\u1eafc bi\u00ean)<\/td>\n<td>Shopee H\u1ecfa T\u1ed1c r\u1ea5t m\u1ea1nh<\/td>\n<\/tr>\n<tr>\n<td>Ph\u00ed v\u1eadn chuy\u1ec3n<\/td>\n<td>Nhi\u1ec1u m\u00e3 Freeship<\/td>\n<td>Tr\u1ee3 gi\u00e1 t\u1ed1t t\u1eeb s\u00e0n<\/td>\n<td>C\u1ea1nh tranh ngang ng\u1eeda<\/td>\n<\/tr>\n<tr>\n<td>Quy tr\u00ecnh tr\u1ea3 h\u00e0ng<\/td>\n<td>D\u1ec5 d\u00e0ng cho ng\u01b0\u1eddi mua<\/td>\n<td>Quy tr\u00ecnh ch\u1eb7t ch\u1ebd<\/td>\n<td>Lazada b\u1ea3o v\u1ec7 Shop t\u1ed1t h\u01a1n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><p><em>Advice:<\/em> H\u00e3y k\u00edch ho\u1ea1t t\u1ea5t c\u1ea3 c\u00e1c \u0111\u01a1n v\u1ecb v\u1eadn chuy\u1ec3n c\u00f3 th\u1ec3 \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u1ec1 ph\u00ed ship.<\/p><h2>4. Marketing Strategy and Customer Approach<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/4-chien-luoc-marketing-va-tiep-can-khach-hang-1770948341597_dpsmedia.png\" alt=\"4. Marketing Strategy and Customer Approach\" title=\"\"><\/p><h3>C\u00f4ng c\u1ee5 Marketing n\u1ed9i s\u00e0n (In-app Tools)<\/h3><p>S\u00e0n <strong>E-commerce<\/strong> cung c\u1ea5p r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 marketing mi\u1ec5n ph\u00ed v\u00e0 tr\u1ea3 ph\u00ed. Shopee n\u1ed5i b\u1eadt v\u1edbi Flash Sale c\u1ee7a shop, Mua k\u00e8m deal s\u1ed1c, v\u00e0 Combo khuy\u1ebfn m\u00e3i. C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh (AOV).<\/p><p>Lazada c\u0169ng c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Combo linh ho\u1ea1t, Mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n max. \u0110\u1eb7c bi\u1ec7t, Lazada \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch Mega Sale v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00e1c KOLs l\u1edbn. Tham gia c\u1ed5ng \u0111\u0103ng k\u00fd khuy\u1ebfn m\u00e3i c\u1ee7a s\u00e0n l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng traffic t\u1ef1 nhi\u00ean kh\u1ed5ng l\u1ed3 trong c\u00e1c ng\u00e0y h\u1ed9i mua s\u1eafm.<\/p><p>C\u00e1c chuy\u00ean gia t\u1ea1i DPS.MEDIA khuy\u00ean r\u1eb1ng b\u1ea1n kh\u00f4ng n\u00ean l\u1ea1m d\u1ee5ng gi\u1ea3m gi\u00e1 tr\u1ef1c ti\u1ebfp. Thay v\u00e0o \u0111\u00f3, h\u00e3y s\u1eed d\u1ee5ng qu\u00e0 t\u1eb7ng k\u00e8m ho\u1eb7c m\u00e3 gi\u1ea3m gi\u00e1 c\u00f3 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 b\u1ea3o v\u1ec7 bi\u00ean l\u1ee3i nhu\u1eadn v\u00e0 t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p><h3>Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (Affiliate Marketing)<\/h3><p>Affiliate Marketing l\u00e0 v\u0169 kh\u00ed b\u00ed m\u1eadt c\u1ee7a <strong>E-commerce<\/strong> hi\u1ec7n \u0111\u1ea1i. Shopee c\u00f3 m\u1ea1ng l\u01b0\u1edbi KOC\/KOL kh\u1ed5ng l\u1ed3 s\u1eb5n s\u00e0ng review s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0103n hoa h\u1ed3ng. B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp m\u1ee9c hoa h\u1ed3ng ti\u1ebfp th\u1ecb cho t\u1eebng s\u1ea3n ph\u1ea9m \u0111\u1ec3 k\u00edch th\u00edch c\u00e1c publisher qu\u1ea3ng b\u00e1 cho shop.<\/p><p>Lazada c\u0169ng \u0111ang \u0111\u1ea9y m\u1ea1nh m\u1ea3ng n\u00e0y v\u1edbi LazAffiliates. Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c Influencer gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u00fang t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t. Chi ph\u00ed cho Affiliate th\u01b0\u1eddng l\u00e0 CPA (Cost Per Action), t\u1ee9c l\u00e0 b\u1ea1n ch\u1ec9 tr\u1ea3 ti\u1ec1n khi c\u00f3 \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng.<\/p><p>\u0110\u00e2y l\u00e0 k\u00eanh marketing an to\u00e0n v\u00e0 hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed. Tuy nhi\u00ean, b\u1ea1n c\u1ea7n ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd \u0111\u1ec3 tr\u00e1nh vi\u1ec7c c\u00e1c \u0111\u1ed1i t\u00e1c Affiliate vi ph\u1ea1m ch\u00ednh s\u00e1ch t\u1eeb kh\u00f3a ho\u1eb7c spam link \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u.<\/p><h3>Livestream v\u00e0 Shoppertainment<\/h3><p>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp, Livestream l\u00e0 xu h\u01b0\u1edbng kh\u00f4ng th\u1ec3 \u0111\u1ea3o ng\u01b0\u1ee3c c\u1ee7a <strong>E-commerce<\/strong>. Shopee Live c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem c\u1ef1c l\u1edbn v\u00e0o c\u00e1c khung gi\u1edd v\u00e0ng. S\u00e0n th\u01b0\u1eddng xuy\u00ean tung ra c\u00e1c m\u00e3 gi\u1ea3m gi\u00e1 \u0111\u1ed9c quy\u1ec1n ch\u1ec9 c\u00f3 tr\u00ean Live, t\u1ea1o \u0111\u1ed9ng l\u1ef1c ch\u1ed1t \u0111\u01a1n m\u1ea1nh m\u1ebd.<\/p><p>LazLive c\u1ee7a Lazada \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 c\u00f4ng ngh\u1ec7, cho ph\u00e9p t\u01b0\u01a1ng t\u00e1c m\u01b0\u1ee3t m\u00e0 v\u00e0 h\u00ecnh \u1ea3nh s\u1eafc n\u00e9t. Lazada th\u01b0\u1eddng t\u1ed5 ch\u1ee9c c\u00e1c show di\u1ec5n ca nh\u1ea1c k\u1ebft h\u1ee3p b\u00e1n h\u00e0ng (Super Show) thu h\u00fat h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t xem. N\u1ebfu b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng \u0103n n\u00f3i ho\u1eb7c c\u00f3 ng\u00e2n s\u00e1ch thu\u00ea Host, \u0111\u00e2y l\u00e0 k\u00eanh b\u00e1n h\u00e0ng b\u00f9ng n\u1ed5 doanh s\u1ed1 nhanh nh\u1ea5t.<\/p><p>\u0110\u1ec3 Livestream hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n k\u1ecbch b\u1ea3n r\u00f5 r\u00e0ng, deal s\u1ed1c v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c li\u00ean t\u1ee5c. \u0110\u1eebng \u0111\u1ec3 th\u1eddi gian ch\u1ebft trong bu\u1ed5i live, h\u00e3y gi\u1eef n\u0103ng l\u01b0\u1ee3ng cao \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem.<\/p><h3>K\u00e9o Traffic ngo\u1ea1i s\u00e0n (External Traffic)<\/h3><p>\u0110\u1eebng ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o traffic n\u1ed9i s\u00e0n. B\u1ea1n c\u1ea7n k\u00e9o kh\u00e1ch t\u1eeb Facebook, TikTok, YouTube v\u1ec1 gian h\u00e0ng <strong>E-commerce<\/strong> c\u1ee7a m\u00ecnh. Vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n s\u1edf h\u1eefu t\u1ec7p kh\u00e1ch h\u00e0ng ri\u00eang v\u00e0 kh\u00f4ng b\u1ecb ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o thu\u1eadt to\u00e1n c\u1ee7a s\u00e0n.<\/p><p>S\u1eed d\u1ee5ng Facebook Ads ho\u1eb7c TikTok Ads tr\u1ecf v\u1ec1 Shopee\/Lazada l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn. Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd v\u1ec1 vi\u1ec7c \u0111o l\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb c\u1ee7a s\u00e0n \u0111\u1ec3 t\u1ea1o link tracking gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng k\u00eanh qu\u1ea3ng c\u00e1o.<\/p><ul>\n<li>X\u00e2y d\u1ef1ng Fanpage v\u00e0 Group c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng.<\/li>\n<li>S\u1eed d\u1ee5ng TikTok \u0111\u1ec3 l\u00e0m video review ng\u1eafn g\u1eafn link Bio.<\/li>\n<li>G\u1eedi Email Marketing ho\u1eb7c Zalo OA cho kh\u00e1ch h\u00e0ng c\u0169.<\/li>\n<li>H\u1ee3p t\u00e1c v\u1edbi c\u00e1c Blogger\/Reviewer trong ng\u00e1ch s\u1ea3n ph\u1ea9m.<\/li>\n<li>Ch\u1ea1y qu\u1ea3ng c\u00e1o CPAS (Collaborative Ads) tr\u00ean Facebook.<\/li>\n<\/ul><p><strong>B\u1ea3ng so s\u00e1nh c\u00f4ng c\u1ee5 Marketing:<\/strong><\/p><div class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Tool<\/th>\n<th>Shopee<\/th>\n<th>Lazada<\/th>\n<th>Effectiveness<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0110\u1ea5u th\u1ea7u t\u1eeb kh\u00f3a<\/td>\n<td>High competition<\/td>\n<td>C\u1ea1nh tranh trung b\u00ecnh<\/td>\n<td>Shopee ra \u0111\u01a1n nhanh h\u01a1n<\/td>\n<\/tr>\n<tr>\n<td>Affiliate<\/td>\n<td>M\u1ea1ng l\u01b0\u1edbi KOC l\u1edbn<\/td>\n<td>Hoa h\u1ed3ng h\u1ea5p d\u1eabn<\/td>\n<td>Shopee viral t\u1ed1t h\u01a1n<\/td>\n<\/tr>\n<tr>\n<td>Livestream<\/td>\n<td>Traffic t\u1ef1 nhi\u00ean l\u1edbn<\/td>\n<td>C\u00f4ng ngh\u1ec7 \u1ed5n \u0111\u1ecbnh<\/td>\n<td>Shopee Live \u0111ang d\u1eabn \u0111\u1ea7u<\/td>\n<\/tr>\n<tr>\n<td>C\u00f4ng c\u1ee5 Shop<\/td>\n<td>D\u1ec5 thi\u1ebft l\u1eadp<\/td>\n<td>Nhi\u1ec1u t\u00f9y bi\u1ebfn s\u00e2u<\/td>\n<td>Lazada m\u1ea1nh v\u1ec1 Branding<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><p><em>Advice:<\/em> K\u1ebft h\u1ee3p \u0111a k\u00eanh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh. D\u00f9ng TikTok \u0111\u1ec3 t\u1ea1o ph\u1ec5u, Shopee \u0111\u1ec3 ch\u1ed1t \u0111\u01a1n v\u00e0 Facebook \u0111\u1ec3 ch\u0103m s\u00f3c l\u1ea1i.<\/p><h2>5. Which Choice for Your Business?<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/5-lua-chon-nao-cho-doanh-nghiep-cua-ban-1770948401239_dpsmedia.png\" alt=\"5. Which Choice for Your Business?\" title=\"\"><\/p><h3>Ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u (Beginners)<\/h3><p>N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi ch\u00e2n \u01b0\u1edbt ch\u00e2n r\u00e1o b\u01b0\u1edbc v\u00e0o ng\u00e0nh <strong>E-commerce<\/strong>, Shopee c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u d\u1ec5 d\u00e0ng h\u01a1n. Giao di\u1ec7n th\u00e2n thi\u1ec7n, l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3 gi\u00fap b\u1ea1n d\u1ec5 c\u00f3 nh\u1eefng \u0111\u01a1n h\u00e0ng \u0111\u1ea7u ti\u00ean. Quy tr\u00ecnh \u0111\u0103ng k\u00fd gian h\u00e0ng nhanh ch\u00f3ng, kh\u00f4ng \u0111\u00f2i h\u1ecfi qu\u00e1 nhi\u1ec1u gi\u1ea5y t\u1edd ph\u1ee9c t\u1ea1p \u0111\u1ed1i v\u1edbi shop th\u01b0\u1eddng.<\/p><p>Tuy nhi\u00ean, s\u1ef1 d\u1ec5 d\u00e0ng n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi c\u1ea1nh tranh cao. B\u1ea1n s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi cu\u1ed9c chi\u1ebfn v\u1ec1 gi\u00e1 kh\u1ed1c li\u1ec7t. H\u00e3y chu\u1ea9n b\u1ecb t\u00e2m l\u00fd l\u1ee3i nhu\u1eadn m\u1ecfng trong giai \u0111o\u1ea1n \u0111\u1ea7u \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u01b0\u1ee3t b\u00e1n v\u00e0 \u0111\u00e1nh gi\u00e1 5 sao.<\/p><h3>Ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u (Brands)<\/h3><p>N\u1ebfu b\u1ea1n s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u ri\u00eang ho\u1eb7c l\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i ch\u00ednh h\u00e3ng, Lazada Mall l\u00e0 s\u00e2n ch\u01a1i \u0111\u1eb3ng c\u1ea5p. Lazada r\u1ea5t ch\u00fa tr\u1ecdng b\u1ea3o v\u1ec7 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u00e0 ch\u1ed1ng h\u00e0ng gi\u1ea3. Gian h\u00e0ng Mall tr\u00ean Lazada gi\u00fap n\u00e2ng t\u1ea7m uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp c\u1eadn t\u1ec7p kh\u00e1ch h\u00e0ng ch\u1ecbu chi.<\/p><p>Shopee Mall c\u0169ng r\u1ea5t m\u1ea1nh, nh\u01b0ng m\u00f4i tr\u01b0\u1eddng chung c\u1ee7a Shopee v\u1eabn b\u1ecb lo\u00e3ng b\u1edfi qu\u00e1 nhi\u1ec1u shop t\u1ea1p h\u00f3a gi\u00e1 r\u1ebb. Lazada t\u1ea1o c\u1ea3m gi\u00e1c \u201cPremium\u201d h\u01a1n cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang, m\u1ef9 ph\u1ea9m v\u00e0 \u0111i\u1ec7n t\u1eed ch\u00ednh h\u00e3ng.<\/p><h3>Chi\u1ebfn l\u01b0\u1ee3c \u0111a s\u00e0n (Omnichannel)<\/h3><p>T\u1ea1i sao ph\u1ea3i ch\u1ecdn m\u1ed9t trong hai khi b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m c\u1ea3 hai? Chi\u1ebfn l\u01b0\u1ee3c \u0111a s\u00e0n l\u00e0 \u0111\u00edch \u0111\u1ebfn c\u1ee7a m\u1ecdi doanh nghi\u1ec7p <strong>E-commerce<\/strong> b\u1ec1n v\u1eefng. B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng Shopee \u0111\u1ec3 \u0111\u1ea9y h\u00e0ng t\u1ed3n, h\u00e0ng ph\u1ec5u gi\u00e1 r\u1ebb, v\u00e0 d\u00f9ng Lazada \u0111\u1ec3 b\u00e1n c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m cao c\u1ea5p, bi\u00ean l\u1ee3i nhu\u1eadn cao.<\/p><p>Vi\u1ec7c v\u1eadn h\u00e0nh \u0111a s\u00e0n hi\u1ec7n nay \u0111\u00e3 \u0111\u01a1n gi\u1ea3n h\u01a1n r\u1ea5t nhi\u1ec1u nh\u1edd c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng t\u1eadp trung. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ed3ng b\u1ed9 t\u1ed3n kho, x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c s\u00e0n tr\u00ean m\u1ed9t giao di\u1ec7n duy nh\u1ea5t. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro khi m\u1ed9t s\u00e0n thay \u0111\u1ed5i ch\u00ednh s\u00e1ch.<\/p><h3>C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 b\u1eaft \u0111\u1ea7u ngay h\u00f4m nay<\/h3><p>\u0110\u1eebng ch\u1ea7n ch\u1eeb n\u1eefa, th\u1ecb tr\u01b0\u1eddng <strong>E-commerce<\/strong> thay \u0111\u1ed5i t\u1eebng ng\u00e0y. H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean c\u1ea3 hai s\u00e0n. Xem h\u1ecd b\u00e1n g\u00ec, gi\u00e1 bao nhi\u00eau, h\u00ecnh \u1ea3nh th\u1ebf n\u00e0o v\u00e0 kh\u00e1ch h\u00e0ng review ra sao. H\u1ecdc h\u1ecfi t\u1eeb \u0111\u1ed1i th\u1ee7 l\u00e0 c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 tr\u00e1nh sai l\u1ea7m.<\/p><p>Ti\u1ebfp theo, h\u00e3y chu\u1ea9n b\u1ecb ngu\u1ed3n l\u1ef1c v\u1ec1 h\u00e0ng h\u00f3a v\u00e0 h\u00ecnh \u1ea3nh. H\u00ecnh \u1ea3nh \u0111\u1eb9p chi\u1ebfm 50% t\u1ec9 l\u1ec7 th\u00e0nh c\u00f4ng tr\u00ean s\u00e0n. \u0110\u1ea7u t\u01b0 ch\u1ee5p \u1ea3nh s\u1ea3n ph\u1ea9m chuy\u00ean nghi\u1ec7p, vi\u1ebft m\u00f4 t\u1ea3 chu\u1ea9n SEO ch\u1ee9a t\u1eeb kh\u00f3a li\u00ean quan.<\/p><p>Cu\u1ed1i c\u00f9ng, h\u00e3y chu\u1ea9n b\u1ecb ng\u00e2n s\u00e1ch marketing. D\u00f9 \u00edt hay nhi\u1ec1u, b\u1ea1n c\u0169ng c\u1ea7n ng\u00e2n s\u00e1ch \u0111\u1ec3 ch\u1ea1y ads ho\u1eb7c book KOC trong giai \u0111o\u1ea1n \u0111\u1ea7u (launching). Kh\u00f4ng c\u00f3 traffic, gian h\u00e0ng \u0111\u1eb9p \u0111\u1ebfn m\u1ea5y c\u0169ng v\u00f4 ngh\u0129a.<\/p><h2>Conclusion<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/ket-luan-1770948471709_dpsmedia.png\" alt=\"Conclusion\" title=\"\"><\/p><p>Vi\u1ec7c l\u1ef1a ch\u1ecdn gi\u1eefa Lazada hay Shopee \u0111\u1ec3 kh\u1edfi s\u1ef1 kinh doanh <strong>E-commerce<\/strong> ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o ngu\u1ed3n l\u1ef1c, s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n. Shopee mang l\u1ea1i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u1ed5ng l\u1ed3 v\u00e0 kh\u1ea3 n\u0103ng ra \u0111\u01a1n nhanh ch\u00f3ng cho c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ed5 th\u00f4ng. Trong khi \u0111\u00f3, Lazada l\u00e0 b\u1ebfn \u0111\u1ed7 an to\u00e0n v\u00e0 b\u1ec1n v\u1eefng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n x\u00e2y d\u1ef1ng uy t\u00edn l\u00e2u d\u00e0i v\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p><p>Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng kh\u00f4ng bao gi\u1edd \u0111\u1ee9ng y\u00ean. \u0110\u1ec3 th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c c\u1eadp nh\u1eadt c\u00e1c thay \u0111\u1ed5i v\u1ec1 thu\u1eadt to\u00e1n v\u00e0 ch\u00ednh s\u00e1ch c\u1ee7a s\u00e0n. S\u1ef1 linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ed3n t\u1ea1i trong k\u1ef7 nguy\u00ean s\u1ed1.<\/p><p>According to data from <a href=\"https:\/\/vecom.vn\/\" rel=\"nofollow noopener\" target=\"_blank\">Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/a>, xu h\u01b0\u1edbng \u0111a k\u00eanh s\u1ebd ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb trong nh\u1eefng n\u0103m t\u1edbi. \u0110\u1eebng b\u1ecf tr\u1ee9ng v\u00e0o m\u1ed9t gi\u1ecf, h\u00e3y t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u1ea3 hai n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a d\u00f2ng doanh thu c\u1ee7a b\u1ea1n.<\/p><ul>\n<li>X\u00e1c \u0111\u1ecbnh r\u00f5 ch\u00e2n dung kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m.<\/li>\n<li>T\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng c\u1ea5u tr\u00fac chi ph\u00ed (Ph\u00ed s\u00e0n + Ads + V\u1eadn h\u00e0nh).<\/li>\n<li>\u0110\u1ea7u t\u01b0 nghi\u00eam t\u00fac v\u00e0o h\u00ecnh \u1ea3nh v\u00e0 n\u1ed9i dung chu\u1ea9n SEO.<\/li>\n<li>T\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c c\u00f4ng c\u1ee5 Marketing mi\u1ec5n ph\u00ed c\u1ee7a s\u00e0n.<\/li>\n<li>X\u00e2y d\u1ef1ng quy tr\u00ecnh v\u1eadn h\u00e0nh v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p.<\/li>\n<li>Lu\u00f4n c\u00f3 k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng r\u1ee7i ro v\u1ec1 d\u00f2ng ti\u1ec1n v\u00e0 h\u00e0ng h\u00f3a.<\/li>\n<\/ul><p>N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ed1i t\u00e1c tin c\u1eady \u0111\u1ec3 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ed1i \u01b0u v\u1eadn h\u00e0nh, DPS.MEDIA lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n. V\u1edbi kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn d\u00e0y d\u1ea1n, ch\u00fang t\u00f4i s\u1ebd gi\u00fap b\u1ea1n r\u00fat ng\u1eafn con \u0111\u01b0\u1eddng \u0111\u1ebfn th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u00e0y.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 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