{"id":36601,"date":"2026-02-08T11:05:40","date_gmt":"2026-02-08T04:05:40","guid":{"rendered":"https:\/\/dps.media\/hop-dong-kol-chuan-bao-ve-brand\/"},"modified":"2026-02-08T11:06:42","modified_gmt":"2026-02-08T04:06:42","slug":"kol-brand-protection-contract-standard","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/kol-brand-protection-contract-standard\/","title":{"rendered":"7 Standard KOL Contracts: Absolute Brand Protection 2026"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>B\u1ea1n \u0111\u00e3 bao gi\u1edd r\u01a1i v\u00e0o t\u00ecnh c\u1ea3nh \u201cd\u1edf kh\u00f3c d\u1edf c\u01b0\u1eddi\u201d khi KOL nh\u1eadn ti\u1ec1n nh\u01b0ng kh\u00f4ng \u0111\u0103ng b\u00e0i \u0111\u00fang h\u1ea1n? Hay t\u1ec7 h\u01a1n, h\u1ecd qu\u1ea3ng b\u00e1 cho \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ngay sau khi k\u1ebft th\u00fac chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n? Ch\u00eca kh\u00f3a \u0111\u1ec3 gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 v\u1ea5n \u0111\u1ec1 n\u00e0y n\u1eb1m \u1edf m\u1ed9t v\u0103n b\u1ea3n ph\u00e1p l\u00fd ch\u1eb7t ch\u1ebd: <strong>KOL Contract<\/strong>.<\/p><p>Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Influencer Marketing t\u1ea1i Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn \u0111\u1ea1t gi\u00e1 tr\u1ecb h\u00e0ng ch\u1ee5c tri\u1ec7u USD v\u00e0o n\u0103m 2026, vi\u1ec7c thi\u1ebfu v\u1eafng m\u1ed9t <strong>KOL Contract<\/strong> chu\u1ea9n ch\u1ec9nh kh\u00f4ng kh\u00e1c g\u00ec vi\u1ec7c b\u1ea1n \u201cn\u00e9m ti\u1ec1n qua c\u1eeda s\u1ed5\u201d. S\u1ef1 r\u1ee7i ro kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf t\u00e0i ch\u00ednh m\u00e0 c\u00f2n l\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u.<\/p><p>Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea m\u1edbi nh\u1ea5t, c\u00f3 \u0111\u1ebfn 40% tranh ch\u1ea5p trong c\u00e1c chi\u1ebfn d\u1ecbch marketing xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 m\u01a1 h\u1ed3 trong c\u00e1c \u0111i\u1ec1u kho\u1ea3n th\u1ecfa thu\u1eadn. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra y\u00eau c\u1ea7u c\u1ea5p thi\u1ebft v\u1ec1 s\u1ef1 minh b\u1ea1ch v\u00e0 chi ti\u1ebft trong v\u0103n b\u1ea3n h\u1ee3p t\u00e1c.<\/p><p>T\u1ea1i DPS.MEDIA, v\u1edbi kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn t\u1eeb n\u0103m 2017 ph\u1ee5c v\u1ee5 h\u01a1n 5.400 kh\u00e1ch h\u00e0ng, ch\u00fang t\u00f4i hi\u1ec3u r\u1eb1ng m\u1ed9t b\u1ea3n h\u1ee3p \u0111\u1ed3ng t\u1ed1t l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ecdi chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng. C\u00e1c chuy\u00ean gia c\u1ee7a DPS.MEDIA lu\u00f4n khuy\u1ebfn ngh\u1ecb doanh nghi\u1ec7p coi tr\u1ecdng kh\u00e2u ph\u00e1p l\u00fd n\u00e0y.<\/p><p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u00e0 chuy\u00ean s\u00e2u nh\u1ea5t v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng, t\u1ed1i \u01b0u h\u00f3a v\u0103n b\u1ea3n quan tr\u1ecdng n\u00e0y. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 nh\u1eefng b\u00ed quy\u1ebft \u0111\u1ec3 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i c\u1ee7a Brand m\u1ed9t c\u00e1ch tuy\u1ec7t \u0111\u1ed1i.<\/p><h2>1. T\u1ea1i Sao H\u1ee3p \u0111\u1ed3ng KOL L\u00e0 \u201cL\u00e1 Ch\u1eafn\u201d S\u1ed1ng C\u00f2n C\u1ee7a Brand?<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/1-tai-sao-hop-dong-kol-la-la-chan-song-con-cua-brand-1770523329233_dpsmedia.png\" alt=\"KOL Contract\" title=\"\"><\/p><p>Nhi\u1ec1u doanh nghi\u1ec7p SME v\u1eabn gi\u1eef th\u00f3i quen l\u00e0m vi\u1ec7c qua tin nh\u1eafn ho\u1eb7c th\u1ecfa thu\u1eadn mi\u1ec7ng. \u0110\u00e2y l\u00e0 sai l\u1ea7m ch\u1ebft ng\u01b0\u1eddi. <strong>KOL Contract<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 t\u1edd gi\u1ea5y, n\u00f3 l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb r\u1ee7i ro v\u00e0 cam k\u1ebft hi\u1ec7u qu\u1ea3.<\/p><h3>B\u1ea3o V\u1ec7 Quy\u1ec1n L\u1ee3i Ph\u00e1p L\u00fd T\u1ed1i \u0110a<\/h3><p>Khi c\u00f3 tranh ch\u1ea5p x\u1ea3y ra, tin nh\u1eafn Zalo hay Facebook kh\u00f4ng \u0111\u1ee7 s\u1ee9c n\u1eb7ng ph\u00e1p l\u00fd. M\u1ed9t v\u0103n b\u1ea3n k\u00fd k\u1ebft c\u00f3 d\u1ea5u \u0111\u1ecf ho\u1eb7c ch\u1eef k\u00fd s\u1ed1 x\u00e1c th\u1ef1c m\u1edbi l\u00e0 b\u1eb1ng ch\u1ee9ng th\u00e9p tr\u01b0\u1edbc t\u00f2a \u00e1n. N\u00f3 \u0111\u1ecbnh danh r\u00f5 r\u00e0ng quy\u1ec1n v\u00e0 ngh\u0129a v\u1ee5 c\u1ee7a hai b\u00ean.<\/p><p>Vi\u1ec7c s\u1edf h\u1eefu m\u1ed9t <strong>KOL Contract<\/strong> ch\u1eb7t ch\u1ebd gi\u00fap Brand tr\u00e1nh \u0111\u01b0\u1ee3c c\u00e1c t\u00ecnh hu\u1ed1ng KOL \u201cb\u00f9ng\u201d k\u00e8o, x\u00f3a b\u00e0i s\u1edbm ho\u1eb7c th\u1ef1c hi\u1ec7n n\u1ed9i dung sai l\u1ec7ch so v\u1edbi brief ban \u0111\u1ea7u. \u0110\u00e2y l\u00e0 l\u1edbp b\u1ea3o v\u1ec7 \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t.<\/p><p><strong>A real example:<\/strong> N\u0103m 2023, m\u1ed9t Brand m\u1ef9 ph\u1ea9m t\u1ea1i TP.HCM \u0111\u00e3 th\u1eafng ki\u1ec7n KOL A khi c\u00f4 n\u00e0y t\u1ef1 \u00fd x\u00f3a b\u00e0i review ch\u1ec9 sau 24h \u0111\u0103ng t\u1ea3i. Nh\u1edd \u0111i\u1ec1u kho\u1ea3n \u201cth\u1eddi gian t\u1ed3n t\u1ea1i b\u00e0i vi\u1ebft\u201d \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh r\u00f5 trong h\u1ee3p \u0111\u1ed3ng l\u00e0 6 th\u00e1ng, Brand \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1n b\u00f9 200% gi\u00e1 tr\u1ecb h\u1ee3p \u0111\u1ed3ng.<\/p><h3>\u0110\u1ea3m B\u1ea3o Cam K\u1ebft KPI (Key Performance Indicators)<\/h3><p>Kh\u00f4ng c\u00f3 v\u0103n b\u1ea3n r\u00e0ng bu\u1ed9c, KOL r\u1ea5t d\u1ec5 l\u00e0m vi\u1ec7c theo c\u1ea3m h\u1ee9ng. <strong>KOL Contract<\/strong> c\u1ea7n quy \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 KPI nh\u01b0 l\u01b0\u1ee3t view, l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c, ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng (\u0111\u1ed1i v\u1edbi Affiliate). \u0110i\u1ec1u n\u00e0y \u00e9p bu\u1ed9c KOL ph\u1ea3i c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi ng\u00e2n s\u00e1ch m\u00e0 Brand b\u1ecf ra.<\/p><p>Theo c\u00e1c chuy\u00ean gia t\u1ea1i DPS.MEDIA, vi\u1ec7c \u0111\u01b0a KPI v\u00e0o \u0111i\u1ec1u kho\u1ea3n thanh to\u00e1n (th\u01b0\u1edfng\/ph\u1ea1t d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3) l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u ROI. N\u1ebfu kh\u00f4ng \u0111\u1ea1t KPI cam k\u1ebft, KOL ph\u1ea3i c\u00f3 ph\u01b0\u01a1ng \u00e1n b\u00f9 \u0111\u1eafp (\u0111\u0103ng l\u1ea1i, ch\u1ea1y ads h\u1ed7 tr\u1ee3).<\/p><p><strong>A real example:<\/strong> M\u1ed9t nh\u00e3n h\u00e0ng th\u1eddi trang \u0111\u00e3 y\u00eau c\u1ea7u KOL B cam k\u1ebft t\u1ed1i thi\u1ec3u 10.000 clicks v\u1ec1 landing page. Khi k\u1ebft th\u00fac chi\u1ebfn d\u1ecbch ch\u1ec9 \u0111\u1ea1t 6.000 clicks, d\u1ef1a tr\u00ean h\u1ee3p \u0111\u1ed3ng, KOL B \u0111\u00e3 ph\u1ea3i th\u1ef1c hi\u1ec7n th\u00eam 2 video TikTok mi\u1ec5n ph\u00ed \u0111\u1ec3 b\u00f9 \u0111\u1eafp s\u1ed1 l\u01b0\u1ee3ng thi\u1ebfu h\u1ee5t.<\/p><h3>Qu\u1ea3n L\u00fd Quy\u1ec1n S\u1eed D\u1ee5ng H\u00ecnh \u1ea2nh (Image Usage Rights)<\/h3><p>R\u1ea5t nhi\u1ec1u Brand l\u1ea7m t\u01b0\u1edfng r\u1eb1ng tr\u1ea3 ti\u1ec1n booking l\u00e0 \u0111\u01b0\u1ee3c to\u00e0n quy\u1ec1n s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh KOL. Th\u1ef1c t\u1ebf, n\u1ebfu <strong>KOL Contract<\/strong> kh\u00f4ng ghi r\u00f5, b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb ki\u1ec7n ng\u01b0\u1ee3c l\u1ea1i n\u1ebfu d\u00f9ng h\u00ecnh \u1ea3nh \u0111\u00f3 \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook hay in \u1ea5n POSM.<\/p><p>Quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u00e0 quy\u1ec1n s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng m\u1ea1i l\u00e0 hai ph\u1ea1m tr\u00f9 kh\u00e1c nhau. V\u0103n b\u1ea3n h\u1ee3p t\u00e1c c\u1ea7n ch\u1ec9 r\u00f5 ph\u1ea1m vi s\u1eed d\u1ee5ng, th\u1eddi gian s\u1eed d\u1ee5ng v\u00e0 n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c ph\u00e9p s\u1eed d\u1ee5ng \u0111\u1ec3 tr\u00e1nh r\u1eafc r\u1ed1i sau n\u00e0y.<\/p><h3>Minh B\u1ea1ch H\u00f3a Quy Tr\u00ecnh Thanh To\u00e1n<\/h3><p>Tranh c\u00e3i v\u1ec1 ti\u1ec1n b\u1ea1c lu\u00f4n l\u00e0 nguy\u00ean nh\u00e2n h\u00e0ng \u0111\u1ea7u d\u1eabn \u0111\u1ebfn r\u1ea1n n\u1ee9t m\u1ed1i quan h\u1ec7. M\u1ed9t <strong>KOL Contract<\/strong> chu\u1ea9n s\u1ebd quy \u0111\u1ecbnh l\u1ed9 tr\u00ecnh thanh to\u00e1n chi ti\u1ebft: t\u1ea1m \u1ee9ng bao nhi\u00eau, thanh to\u00e1n sau khi nghi\u1ec7m thu nh\u01b0 th\u1ebf n\u00e0o, v\u00e0 c\u1ea7n c\u00e1c ch\u1ee9ng t\u1eeb thu\u1ebf g\u00ec.<\/p><p>\u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ed9 ph\u1eadn k\u1ebf to\u00e1n c\u1ee7a Brand l\u00e0m vi\u1ec7c d\u1ec5 d\u00e0ng h\u01a1n, \u0111\u1ed3ng th\u1eddi t\u1ea1o s\u1ef1 y\u00ean t\u00e2m cho KOL \u0111\u1ec3 h\u1ecd t\u1eadp trung s\u00e1ng t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t cho nh\u00e3n h\u00e0ng.<\/p><div class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Kh\u00f4ng c\u00f3 H\u1ee3p \u0111\u1ed3ng<\/th>\n<th>C\u00f3 H\u1ee3p \u0111\u1ed3ng KOL chu\u1ea9n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Legal Risks<\/strong><\/td>\n<td>R\u1ea5t cao, kh\u00f3 ki\u1ec7n c\u00e1o<\/td>\n<td>\u0110\u01b0\u1ee3c ph\u00e1p lu\u1eadt b\u1ea3o v\u1ec7<\/td>\n<\/tr>\n<tr>\n<td><strong>KPI Commitment<\/strong><\/td>\n<td>Ph\u1ee5 thu\u1ed9c v\u00e0o \u201ct\u00e2m\u201d KOL<\/td>\n<td>R\u00e0ng bu\u1ed9c b\u1eb1ng ch\u1ebf t\u00e0i<\/td>\n<\/tr>\n<tr>\n<td><strong>S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh<\/strong><\/td>\n<td>D\u1ec5 b\u1ecb b\u00e1o c\u00e1o vi ph\u1ea1m<\/td>\n<td>\u0110\u01b0\u1ee3c c\u1ea5p quy\u1ec1n r\u00f5 r\u00e0ng<\/td>\n<\/tr>\n<tr>\n<td><strong>Ti\u1ebfn \u0111\u1ed9 d\u1ef1 \u00e1n<\/strong><\/td>\n<td>Th\u01b0\u1eddng xuy\u00ean b\u1ecb delay<\/td>\n<td>\u0110\u00fang deadline \u0111\u00e3 k\u00fd<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><p><strong>Advice:<\/strong> \u0110\u1eebng bao gi\u1edd chuy\u1ec3n kho\u1ea3n \u0111\u1eb7t c\u1ecdc khi ch\u01b0a c\u00f3 b\u00fat sa g\u00e0 ch\u1ebft. M\u1ed9t v\u0103n b\u1ea3n PDF c\u00f3 ch\u1eef k\u00fd s\u1ed1 c\u0169ng c\u00f3 gi\u00e1 tr\u1ecb ph\u00e1p l\u00fd, h\u00e3y t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ch\u1ed1t \u0111\u01a1n nhanh ch\u00f3ng.<\/p><h2>2. C\u1ea5u Tr\u00fac \u201cV\u00e0ng\u201d Cho M\u1ed9t H\u1ee3p \u0111\u1ed3ng KOL Ho\u00e0n Ch\u1ec9nh<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/2-cau-truc-vang-cho-mot-hop-dong-kol-hoan-chinh-1770523362104_dpsmedia.png\" alt=\"\" title=\"\"><\/p><p>\u0110\u1ec3 so\u1ea1n th\u1ea3o \u0111\u01b0\u1ee3c m\u1ed9t v\u0103n b\u1ea3n kh\u00f4ng k\u1ebd h\u1edf, b\u1ea1n c\u1ea7n n\u1eafm v\u1eefng c\u1ea5u tr\u00fac c\u01a1 b\u1ea3n. M\u1ed9t <strong>KOL Contract<\/strong> chuy\u00ean nghi\u1ec7p kh\u00f4ng c\u1ea7n qu\u00e1 d\u00e0i d\u00f2ng nh\u01b0ng ph\u1ea3i \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh n\u00ean t\u00ednh ph\u00e1p l\u00fd v\u00e0 th\u01b0\u01a1ng m\u1ea1i.<\/p><h3>Th\u00f4ng Tin \u0110\u1ecbnh Danh C\u00e1c B\u00ean (Parties)<\/h3><p>Ph\u1ea7n m\u1edf \u0111\u1ea7u t\u01b0\u1edfng ch\u1eebng \u0111\u01a1n gi\u1ea3n nh\u01b0ng l\u1ea1i hay b\u1ecb sai s\u00f3t nh\u1ea5t. \u0110\u1ed1i v\u1edbi KOL c\u00e1 nh\u00e2n, c\u1ea7n s\u1ed1 CMND\/CCCD, m\u00e3 s\u1ed1 thu\u1ebf c\u00e1 nh\u00e2n v\u00e0 \u0111\u1ecba ch\u1ec9 th\u01b0\u1eddng tr\u00fa. \u0110\u1ed1i v\u1edbi KOL tr\u1ef1c thu\u1ed9c c\u00f4ng ty qu\u1ea3n l\u00fd, c\u1ea7n th\u00f4ng tin ph\u00e1p nh\u00e2n doanh nghi\u1ec7p.<\/p><p>S\u1ef1 ch\u00ednh x\u00e1c \u1edf \u0111\u00e2y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang k\u00fd k\u1ebft v\u1edbi \u0111\u00fang ng\u01b0\u1eddi c\u00f3 th\u1ea9m quy\u1ec1n v\u00e0 tr\u00e1ch nhi\u1ec7m. N\u1ebfu KOL d\u01b0\u1edbi 18 tu\u1ed5i, c\u1ea7n c\u00f3 ng\u01b0\u1eddi gi\u00e1m h\u1ed9 \u0111\u1ea1i di\u1ec7n k\u00fd k\u1ebft.<\/p><h3>Ph\u1ea1m Vi C\u00f4ng Vi\u1ec7c Chi Ti\u1ebft (Scope of Work)<\/h3><p>\u0110\u00e2y l\u00e0 tr\u00e1i tim c\u1ee7a <strong>KOL Contract<\/strong>. \u0110\u1eebng ch\u1ec9 ghi \u201c01 b\u00e0i \u0111\u0103ng Facebook\u201d. H\u00e3y ghi chi ti\u1ebft: 01 b\u00e0i \u0111\u0103ng \u0111\u1ecbnh d\u1ea1ng Photo Album, t\u1ed1i thi\u1ec3u 5 \u1ea3nh, caption 300 t\u1eeb, c\u00f3 ch\u1ee9a 3 hashtag c\u1ee5 th\u1ec3, \u0111\u0103ng v\u00e0o khung gi\u1edd 20h00 ng\u00e0y X.<\/p><p>C\u00e0ng chi ti\u1ebft, Brand c\u00e0ng d\u1ec5 nghi\u1ec7m thu. H\u00e3y quy \u0111\u1ecbnh r\u00f5 s\u1ed1 l\u1ea7n \u0111\u01b0\u1ee3c ph\u00e9p ch\u1ec9nh s\u1eeda (feedback). Th\u00f4ng th\u01b0\u1eddng, DPS.MEDIA khuy\u1ebfn ngh\u1ecb quy \u0111\u1ecbnh t\u1ed1i \u0111a 3 l\u1ea7n s\u1eeda \u0111\u1ed5i \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed th\u1eddi gian c\u1ee7a c\u1ea3 hai b\u00ean.<\/p><p><strong>Danh s\u00e1ch c\u00e1c h\u1ea1ng m\u1ee5c c\u1ea7n chi ti\u1ebft h\u00f3a:<\/strong><\/p><ul>\n<li>\u0110\u1ecbnh d\u1ea1ng n\u1ed9i dung (Video, B\u00e0i vi\u1ebft, Story, Livestream).<\/li>\n<li>Th\u1eddi l\u01b0\u1ee3ng (\u0111\u1ed1i v\u1edbi video\/live) ho\u1eb7c \u0111\u1ed9 d\u00e0i (\u0111\u1ed1i v\u1edbi b\u00e0i vi\u1ebft).<\/li>\n<li>S\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a (Keywords) c\u1ea7n ch\u00e8n.<\/li>\n<li>V\u1ecb tr\u00ed \u0111\u1eb7t \u0111\u01b0\u1eddng link (Bio, Caption, Comment).<\/li>\n<li>Th\u00f4ng \u0111i\u1ec7p ch\u1ee7 \u0111\u1ea1o (Key Message) b\u1eaft bu\u1ed9c c\u00f3.<\/li>\n<li>C\u00e1c \u0111i\u1ec1u c\u1ea5m k\u1ef5 (Brand Safety).<\/li>\n<\/ul><h3>\u0110i\u1ec1u Kho\u1ea3n \u0110\u1ed9c Quy\u1ec1n (Exclusivity)<\/h3><p>Brand ch\u1eafc ch\u1eafn kh\u00f4ng mu\u1ed1n KOL v\u1eeba khen s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh h\u00f4m nay, ng\u00e0y mai l\u1ea1i khen \u0111\u1ed1i th\u1ee7. \u0110i\u1ec1u kho\u1ea3n \u0111\u1ed9c quy\u1ec1n trong <strong>KOL Contract<\/strong> ng\u0103n ch\u1eb7n vi\u1ec7c KOL nh\u1eadn qu\u1ea3ng c\u00e1o cho c\u00e1c nh\u00e3n h\u00e0ng c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p><p>Th\u1eddi gian \u0111\u1ed9c quy\u1ec1n th\u01b0\u1eddng k\u00e9o d\u00e0i t\u1eeb 1 \u0111\u1ebfn 3 th\u00e1ng sau khi k\u1ebft th\u00fac chi\u1ebfn d\u1ecbch. Tuy nhi\u00ean, chi ph\u00ed booking th\u01b0\u1eddng s\u1ebd cao h\u01a1n n\u1ebfu b\u1ea1n y\u00eau c\u1ea7u \u0111\u1ed9c quy\u1ec1n kh\u1eaft khe. H\u00e3y c\u00e2n nh\u1eafc ng\u00e2n s\u00e1ch \u0111\u1ec3 \u0111\u00e0m ph\u00e1n h\u1ee3p l\u00fd.<\/p><h3>Quy\u1ec1n S\u1edf H\u1eefu Tr\u00ed Tu\u1ec7 (Intellectual Property)<\/h3><p>Ai l\u00e0 ng\u01b0\u1eddi s\u1edf h\u1eefu video sau khi KOL \u0111\u0103ng t\u1ea3i? Brand c\u00f3 \u0111\u01b0\u1ee3c quy\u1ec1n l\u1ea5y video \u0111\u00f3 \u0111\u0103ng l\u00ean Fanpage ch\u00ednh th\u1ee9c (re-up) hay kh\u00f4ng? <strong>KOL Contract<\/strong> c\u1ea7n l\u00e0m r\u00f5: Brand \u0111\u01b0\u1ee3c quy\u1ec1n s\u1eed d\u1ee5ng ph\u00e1i sinh hay s\u1edf h\u1eefu to\u00e0n b\u1ed9.<\/p><p>N\u1ebfu Brand mu\u1ed1n s\u1edf h\u1eefu ho\u00e0n to\u00e0n (KOL kh\u00f4ng \u0111\u01b0\u1ee3c d\u00f9ng cho m\u1ee5c \u0111\u00edch kh\u00e1c), chi ph\u00ed s\u1ebd t\u00ednh theo d\u1ea1ng \u201cBuy-out\u201d. N\u1ebfu ch\u1ec9 l\u00e0 quy\u1ec1n s\u1eed d\u1ee5ng c\u00f3 th\u1eddi h\u1ea1n (Licensing), chi ph\u00ed s\u1ebd th\u1ea5p h\u01a1n.<\/p><h3>Ch\u1ebf T\u00e0i Ph\u1ea1t Vi Ph\u1ea1m (Penalties)<\/h3><p>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh r\u0103n \u0111e, <strong>KOL Contract<\/strong> ph\u1ea3i c\u00f3 m\u1ee5c ph\u1ea1t vi ph\u1ea1m. M\u1ee9c ph\u1ea1t ph\u1ed5 bi\u1ebfn l\u00e0 8% gi\u00e1 tr\u1ecb h\u1ee3p \u0111\u1ed3ng (theo Lu\u1eadt Th\u01b0\u01a1ng m\u1ea1i) c\u1ed9ng v\u1edbi b\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i th\u1ef1c t\u1ebf. C\u00e1c l\u1ed7i vi ph\u1ea1m th\u01b0\u1eddng g\u1eb7p: \u0111\u0103ng sai gi\u1edd, l\u1ed9 th\u00f4ng tin m\u1eadt, x\u00f3a b\u00e0i s\u1edbm.<\/p><p><strong>A real example:<\/strong> M\u1ed9t KOL Food Reviewer \u0111\u00e3 b\u1ecb ph\u1ea1t 20 tri\u1ec7u \u0111\u1ed3ng v\u00ec trong video review qu\u00e1n A l\u1ea1i v\u00f4 t\u00ecnh \u0111\u1ec3 l\u1ecdt h\u00ecnh \u1ea3nh logo c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, vi ph\u1ea1m \u0111i\u1ec1u kho\u1ea3n Brand Safety \u0111\u00e3 k\u00fd.<\/p><h3>B\u1ea3o M\u1eadt Th\u00f4ng Tin (Confidentiality)<\/h3><p>Trong qu\u00e1 tr\u00ecnh h\u1ee3p t\u00e1c, Brand c\u00f3 th\u1ec3 chia s\u1ebb c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ch\u01b0a ra m\u1eaft. \u0110i\u1ec1u kho\u1ea3n b\u1ea3o m\u1eadt trong <strong>KOL Contract<\/strong> ng\u0103n ch\u1eb7n vi\u1ec7c KOL ti\u1ebft l\u1ed9 th\u00f4ng tin n\u00e0y ra b\u00ean ngo\u00e0i ho\u1eb7c cho \u0111\u1ed1i th\u1ee7.<\/p><div class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Category<\/th>\n<th>Required Content<\/th>\n<th>Importance level<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Scope of Work<\/td>\n<td>S\u1ed1 l\u01b0\u1ee3ng, \u0111\u1ecbnh d\u1ea1ng, deadline, y\u00eau c\u1ea7u n\u1ed9i dung<\/td>\n<td>Very high<\/td>\n<\/tr>\n<tr>\n<td>Payment<\/td>\n<td>Gi\u00e1 tr\u1ecb, \u0111\u1ee3t thanh to\u00e1n, \u0111i\u1ec1u ki\u1ec7n nghi\u1ec7m thu<\/td>\n<td>High<\/td>\n<\/tr>\n<tr>\n<td>\u0110\u1ed9c quy\u1ec1n<\/td>\n<td>Danh s\u00e1ch \u0111\u1ed1i th\u1ee7 c\u1ea5m, th\u1eddi gian \u0111\u1ed9c quy\u1ec1n<\/td>\n<td>Medium \u2013 High<\/td>\n<\/tr>\n<tr>\n<td>B\u1ea3n quy\u1ec1n<\/td>\n<td>Quy\u1ec1n re-up, ch\u1ea1y ads, th\u1eddi h\u1ea1n s\u1eed d\u1ee5ng<\/td>\n<td>High<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><p><strong>Tip:<\/strong> H\u00e3y t\u1ea1o s\u1eb5n c\u00e1c template h\u1ee3p \u0111\u1ed3ng cho t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 r\u00fat ng\u1eafn th\u1eddi gian so\u1ea1n th\u1ea3o m\u1ed7i khi c\u00f3 campaign m\u1edbi.<\/p><h2>3. Classifying KOL Contracts by Campaign Goal<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/3-phan-loai-hop-dong-kol-theo-muc-tieu-campaign-1770523394371_dpsmedia.png\" alt=\"3. Classifying KOL Contracts by Campaign Goal\" title=\"\"><\/p><p>Kh\u00f4ng c\u00f3 m\u1ed9t m\u1eabu <strong>KOL Contract<\/strong> v\u1ea1n n\u0103ng \u00e1p d\u1ee5ng cho m\u1ecdi tr\u01b0\u1eddng h\u1ee3p. T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch l\u00e0 Branding hay Sales, n\u1ed9i dung h\u1ee3p \u0111\u1ed3ng s\u1ebd c\u00f3 nh\u1eefng bi\u1ebfn th\u1ec3 ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3.<\/p><h3>H\u1ee3p \u0111\u1ed3ng Booking L\u1ebb (One-off Campaign)<\/h3><p>\u0110\u00e2y l\u00e0 d\u1ea1ng ph\u1ed5 bi\u1ebfn nh\u1ea5t, \u00e1p d\u1ee5ng cho c\u00e1c chi\u1ebfn d\u1ecbch ng\u1eafn h\u1ea1n ra m\u1eaft s\u1ea3n ph\u1ea9m. <strong>KOL Contract<\/strong> d\u1ea1ng n\u00e0y t\u1eadp trung v\u00e0o s\u1ed1 l\u01b0\u1ee3ng b\u00e0i \u0111\u0103ng v\u00e0 th\u1eddi gian l\u00ean b\u00e0i ch\u00ednh x\u00e1c. KPI th\u01b0\u1eddng l\u00e0 Reach (\u0111\u1ed9 ph\u1ee7) v\u00e0 Engagement (t\u01b0\u01a1ng t\u00e1c).<\/p><p>\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a lo\u1ea1i n\u00e0y l\u00e0 quy tr\u00ecnh nhanh g\u1ecdn, thanh to\u00e1n d\u1ee9t \u0111i\u1ec3m sau khi post b\u00e0i. R\u1ee7i ro th\u1ea5p nh\u01b0ng \u0111\u1ed9 g\u1eafn k\u1ebft v\u1edbi Brand kh\u00f4ng cao. Th\u01b0\u1eddng d\u00f9ng cho Micro-Influencers \u0111\u1ec3 t\u1ea1o hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng (Seeding).<\/p><h3>H\u1ee3p \u0111\u1ed3ng \u0110\u1ea1i S\u1ee9 Th\u01b0\u01a1ng Hi\u1ec7u (Brand Ambassador)<\/h3><p>D\u00e0nh cho c\u00e1c KOL h\u1ea1ng A ho\u1eb7c Celeb, h\u1ee3p t\u00e1c d\u00e0i h\u1ea1n (6 th\u00e1ng \u2013 1 n\u0103m). <strong>KOL Contract<\/strong> n\u00e0y c\u1ef1c k\u1ef3 ph\u1ee9c t\u1ea1p, bao g\u1ed3m c\u1ea3 vi\u1ec7c d\u1ef1 s\u1ef1 ki\u1ec7n, ch\u1ee5p photoshoot, quay TVC v\u00e0 \u0111\u1ed9c quy\u1ec1n to\u00e0n di\u1ec7n ng\u00e0nh h\u00e0ng.<\/p><p>V\u0103n b\u1ea3n n\u00e0y c\u1ea7n s\u1ef1 t\u01b0 v\u1ea5n c\u1ee7a lu\u1eadt s\u01b0 v\u00ec gi\u00e1 tr\u1ecb h\u1ee3p \u0111\u1ed3ng r\u1ea5t l\u1edbn. C\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u1ec1 gi\u1eef g\u00ecn h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n (scandal clause) l\u00e0 b\u1eaft bu\u1ed9c. N\u1ebfu \u0110\u1ea1i s\u1ee9 g\u1eb7p scandal, Brand c\u00f3 quy\u1ec1n \u0111\u01a1n ph\u01b0\u01a1ng ch\u1ea5m d\u1ee9t v\u00e0 y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng.<\/p><h3>H\u1ee3p \u0111\u1ed3ng Ti\u1ebfp Th\u1ecb Li\u00ean K\u1ebft (Affiliate\/Commission)<\/h3><p>Xu h\u01b0\u1edbng m\u1edbi trong n\u0103m 2026. Thay v\u00ec tr\u1ea3 ph\u00ed booking c\u1ed1 \u0111\u1ecbnh, Brand tr\u1ea3 hoa h\u1ed3ng tr\u00ean m\u1ed7i \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng. <strong>KOL Contract<\/strong> d\u1ea1ng n\u00e0y t\u1eadp trung v\u00e0o c\u00e1ch th\u1ee9c tracking (theo d\u00f5i) \u0111\u01a1n h\u00e0ng, t\u1ef7 l\u1ec7 hoa h\u1ed3ng v\u00e0 chu k\u1ef3 \u0111\u1ed1i so\u00e1t.<\/p><p>\u0110i\u1ec1u kho\u1ea3n quan tr\u1ecdng nh\u1ea5t l\u00e0 quy \u0111\u1ecbnh v\u1ec1 \u201c\u0111\u01a1n h\u00e0ng h\u1ee3p l\u1ec7\u201d v\u00e0 ch\u1ed1ng gian l\u1eadn (fraud). Brand c\u1ea7n l\u00e0m r\u00f5 th\u1ebf n\u00e0o l\u00e0 m\u1ed9t \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c t\u00ednh hoa h\u1ed3ng (\u0111\u00e3 giao th\u00e0nh c\u00f4ng, kh\u00f4ng ho\u00e0n tr\u1ea3).<\/p><h3>H\u1ee3p \u0111\u1ed3ng Trao \u0110\u1ed5i (Barter Agreement)<\/h3><p>Th\u01b0\u1eddng \u00e1p d\u1ee5ng cho Nano Influencers ho\u1eb7c KOC. Brand g\u1eedi s\u1ea3n ph\u1ea9m t\u1eb7ng, \u0111\u1ed5i l\u1ea1i KOL s\u1ebd \u0111\u0103ng b\u00e0i review. Tuy kh\u00f4ng c\u00f3 giao d\u1ecbch ti\u1ec1n m\u1eb7t, v\u1eabn c\u1ea7n <strong>KOL Contract<\/strong> (ho\u1eb7c th\u1ecfa thu\u1eadn x\u00e1c nh\u1eadn) \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o KOL th\u1ef1c hi\u1ec7n ngh\u0129a v\u1ee5 sau khi nh\u1eadn qu\u00e0.<\/p><p>Theo nghi\u00ean c\u1ee9u c\u1ee7a DPS.MEDIA, t\u1ec9 l\u1ec7 KOL \u201cb\u00f9ng\u201d b\u00e0i trong c\u00e1c k\u00e8o Barter l\u00ean t\u1edbi 30% n\u1ebfu kh\u00f4ng c\u00f3 v\u0103n b\u1ea3n x\u00e1c nh\u1eadn cam k\u1ebft. \u0110\u1eebng ch\u1ee7 quan d\u00f9 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m kh\u00f4ng l\u1edbn.<\/p><h3>H\u1ee3p \u0111\u1ed3ng S\u00e1ng T\u1ea1o N\u1ed9i Dung (Content Creation Only)<\/h3><p>Brand thu\u00ea KOL ch\u1ec9 \u0111\u1ec3 s\u1ea3n xu\u1ea5t video\/\u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao d\u00f9ng cho k\u00eanh c\u1ee7a Brand (UGC), KOL kh\u00f4ng c\u1ea7n \u0111\u0103ng l\u00ean k\u00eanh c\u1ee7a h\u1ecd. <strong>KOL Contract<\/strong> l\u00fac n\u00e0y th\u1ef1c ch\u1ea5t l\u00e0 h\u1ee3p \u0111\u1ed3ng thu\u00ea kho\u00e1n d\u1ecbch v\u1ee5 s\u00e1ng t\u1ea1o.<\/p><p>Tr\u1ecdng t\u00e2m c\u1ee7a v\u0103n b\u1ea3n n\u00e0y l\u00e0 chuy\u1ec3n giao to\u00e0n b\u1ed9 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 cho Brand. Brand tr\u1edf th\u00e0nh ch\u1ee7 s\u1edf h\u1eefu duy nh\u1ea5t c\u1ee7a n\u1ed9i dung \u0111\u00f3.<\/p><div class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Lo\u1ea1i H\u1ee3p \u0111\u1ed3ng<\/th>\n<th>Main goal<\/th>\n<th>KPI tr\u1ecdng t\u00e2m<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Booking L\u1ebb<\/td>\n<td>Awareness (Nh\u1eadn di\u1ec7n)<\/td>\n<td>Views, Likes, Shares<\/td>\n<\/tr>\n<tr>\n<td>\u0110\u1ea1i S\u1ee9<\/td>\n<td>Trust & Loyalty (Uy t\u00edn)<\/td>\n<td>Sentiment, Brand Love<\/td>\n<\/tr>\n<tr>\n<td>Affiliate<\/td>\n<td>Conversion (Chuy\u1ec3n \u0111\u1ed5i)<\/td>\n<td>Orders, Revenue (GMV)<\/td>\n<\/tr>\n<tr>\n<td>UGC<\/td>\n<td>Content Material (T\u01b0 li\u1ec7u)<\/td>\n<td>Quality, Quantity<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><p><strong>Expert's perspective:<\/strong> Vi\u1ec7c k\u1ebft h\u1ee3p linh ho\u1ea1t c\u00e1c lo\u1ea1i h\u1ee3p \u0111\u1ed3ng trong m\u1ed9t chi\u1ebfn d\u1ecbch t\u1ed5ng th\u1ec3 l\u00e0 <a href=\"#\" aria-label=\"Link\"><\/a><a href=\"https:\/\/dps.media\/en\/\">comprehensive Digital Marketing solution<\/a> gi\u00fap t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i cho doanh nghi\u1ec7p SME.<\/p><h2>4. 5 Sai L\u1ea7m \u201cCh\u00ed M\u1ea1ng\u201d Khi K\u00fd H\u1ee3p \u0111\u1ed3ng KOL Brand C\u1ea7n Tr\u00e1nh<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/4-5-sai-lam-chi-mang-khi-ky-hop-dong-kol-brand-can-tranh-1770523424490_dpsmedia.png\" alt=\"\" title=\"\"><\/p><p>D\u00f9 \u0111\u00e3 c\u00f3 m\u1eabu s\u1eb5n, nhi\u1ec1u Brand v\u1eabn m\u1eafc sai l\u1ea7m khi \u0111i\u1ec1n th\u00f4ng tin ho\u1eb7c b\u1ecf qua c\u00e1c chi ti\u1ebft nh\u1ecf. Nh\u1eefng l\u1ed7 h\u1ed5ng trong <strong>KOL Contract<\/strong> n\u00e0y th\u01b0\u1eddng ch\u1ec9 b\u1ecb ph\u00e1t hi\u1ec7n khi s\u1ef1 c\u1ed1 \u0111\u00e3 r\u1ed3i, g\u00e2y thi\u1ec7t h\u1ea1i n\u1eb7ng n\u1ec1.<\/p><h3>M\u00f4 T\u1ea3 Y\u00eau C\u1ea7u Qu\u00e1 M\u01a1 H\u1ed3<\/h3><p>Ghi chung chung \u201cReview s\u1ea3n ph\u1ea9m t\u1ed1t\u201d l\u00e0 t\u1ef1 s\u00e1t. KOL c\u00f3 th\u1ec3 khen m\u1ed9t c\u00e1ch h\u1eddi h\u1ee3t ho\u1eb7c khen ki\u1ec3u \u201cc\u00f4ng nghi\u1ec7p\u201d. <strong>KOL Contract<\/strong> c\u1ea7n ghi r\u00f5: \u201cKhen v\u1ec1 t\u00ednh n\u0103ng d\u01b0\u1ee1ng \u1ea9m, nh\u1eafc \u0111\u1ebfn th\u00e0nh ph\u1ea7n X, quay c\u1eadn c\u1ea3nh ch\u1ea5t kem th\u1ea9m th\u1ea5u\u201d.<\/p><p>S\u1ef1 m\u01a1 h\u1ed3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho KOL l\u00e0m vi\u1ec7c qua loa. H\u00e3y bi\u1ebfn Brief content th\u00e0nh m\u1ed9t ph\u1ee5 l\u1ee5c kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi c\u1ee7a h\u1ee3p \u0111\u1ed3ng v\u00e0 y\u00eau c\u1ea7u KOL k\u00fd x\u00e1c nh\u1eadn v\u00e0o \u0111\u00f3.<\/p><h3>B\u1ecf Qua \u0110i\u1ec1u Kho\u1ea3n Force Majeure (B\u1ea5t Kh\u1ea3 Kh\u00e1ng)<\/h3><p>D\u1ecbch b\u1ec7nh, thi\u00ean tai, ho\u1eb7c vi\u1ec7c t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a KOL b\u1ecb kh\u00f3a \u0111\u1ed9t ng\u1ed9t (do n\u1ec1n t\u1ea3ng qu\u00e9t) l\u00e0 nh\u1eefng s\u1ef1 ki\u1ec7n b\u1ea5t kh\u1ea3 kh\u00e1ng. N\u1ebfu <strong>KOL Contract<\/strong> kh\u00f4ng quy \u0111\u1ecbnh, Brand s\u1ebd r\u1ea5t kh\u00f3 \u0111\u00f2i l\u1ea1i ti\u1ec1n c\u1ecdc.<\/p><p>C\u1ea7n quy \u0111\u1ecbnh r\u00f5: N\u1ebfu t\u00e0i kho\u1ea3n b\u1ecb kh\u00f3a trong th\u1eddi gian ch\u1ea1y campaign, KOL ph\u1ea3i c\u00f3 tr\u00e1ch nhi\u1ec7m \u0111\u0103ng l\u1ea1i tr\u00ean n\u1ec1n t\u1ea3ng kh\u00e1c ho\u1eb7c ho\u00e0n ti\u1ec1n theo t\u1ec9 l\u1ec7 t\u01b0\u01a1ng \u1ee9ng.<\/p><h3>Kh\u00f4ng Quy \u0110\u1ecbnh Th\u1eddi Gian Duy Tr\u00ec B\u00e0i Vi\u1ebft<\/h3><p>\u0110\u00e2y l\u00e0 l\u1ed7i ph\u1ed5 bi\u1ebfn nh\u1ea5t. KOL \u0111\u0103ng xong, nh\u1eadn \u0111\u1ee7 ti\u1ec1n, tu\u1ea7n sau x\u00f3a b\u00e0i \u0111\u1ec3 l\u00e0m \u0111\u1eb9p feed ho\u1eb7c nh\u1eadn job kh\u00e1c. <strong>KOL Contract<\/strong> b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 d\u00f2ng: \u201cKOL cam k\u1ebft duy tr\u00ec b\u00e0i vi\u1ebft t\u1ed1i thi\u1ec3u 06 th\u00e1ng\u201d ho\u1eb7c \u201cV\u0129nh vi\u1ec5n kh\u00f4ng x\u00f3a\u201d.<\/p><p><strong>A real example:<\/strong> M\u1ed9t Brand F&B b\u1ecb thi\u1ec7t h\u1ea1i n\u1eb7ng khi lo\u1ea1t b\u00e0i review c\u1ee7a 10 KOLs \u0111\u1ed3ng lo\u1ea1t bi\u1ebfn m\u1ea5t ch\u1ec9 sau 3 ng\u00e0y, khi\u1ebfn chi\u1ebfn d\u1ecbch viral b\u1ecb \u201cg\u00e3y c\u00e1nh\u201d gi\u1eefa \u0111\u01b0\u1eddng, m\u1ea5t s\u1ea1ch l\u01b0\u1ee3ng traffic \u0111\u1ed5 v\u1ec1.<\/p><h3>L\u1edd \u0110i C\u00e1c Quy \u0110\u1ecbnh C\u1ee7a N\u1ec1n T\u1ea3ng (Platform Policy)<\/h3><p>TikTok hay Facebook ng\u00e0y c\u00e0ng si\u1ebft ch\u1eb7t vi\u1ec7c g\u1eafn nh\u00e3n qu\u1ea3ng c\u00e1o (Paid Partnership). N\u1ebfu KOL kh\u00f4ng g\u1eafn nh\u00e3n \u0111\u00fang quy \u0111\u1ecbnh, b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 b\u1ecb b\u00f3p t\u01b0\u01a1ng t\u00e1c ho\u1eb7c x\u00f3a b\u1ecf. <strong>KOL Contract<\/strong> c\u1ea7n r\u00e0ng bu\u1ed9c KOL tu\u00e2n th\u1ee7 ch\u00ednh s\u00e1ch n\u1ec1n t\u1ea3ng.<\/p><p>\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1edbi c\u00e1c ng\u00e0nh h\u00e0ng nh\u1ea1y c\u1ea3m nh\u01b0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, m\u1ef9 ph\u1ea9m, t\u00e0i ch\u00ednh. Vi ph\u1ea1m ch\u00ednh s\u00e1ch c\u00f3 th\u1ec3 khi\u1ebfn c\u1ea3 Fanpage c\u1ee7a Brand b\u1ecb v\u1ea1 l\u00e2y.<\/p><h3>Thi\u1ebfu \u0110i\u1ec1u Kho\u1ea3n Seeding D\u01b0\u1edbi Comment<\/h3><p>B\u00e0i vi\u1ebft c\u00f3 t\u01b0\u01a1ng t\u00e1c cao nh\u01b0ng KOL kh\u00f4ng tr\u1ea3 l\u1eddi comment c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t s\u1ef1 l\u00e3ng ph\u00ed. H\u00e3y quy \u0111\u1ecbnh trong <strong>KOL Contract<\/strong> r\u1eb1ng h\u1ecd ph\u1ea3i reply \u00edt nh\u1ea5t 20 comments \u0111\u1ea7u ti\u00ean ho\u1eb7c ghim comment ch\u1ee9a link mua h\u00e0ng c\u1ee7a Brand l\u00ean top.<\/p><p>S\u1ef1 t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u n\u00e0y gi\u00fap t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u00e1ng k\u1ec3, bi\u1ebfn ng\u01b0\u1eddi xem th\u00e0nh ng\u01b0\u1eddi mua h\u00e0ng th\u1ef1c s\u1ef1.<\/p><p><strong>Danh s\u00e1ch r\u1ee7i ro ti\u1ec1m \u1ea9n:<\/strong><\/p><ul>\n<li>KOL s\u1eed d\u1ee5ng t\u1eeb ng\u1eef vi ph\u1ea1m thu\u1ea7n phong m\u1ef9 t\u1ee5c.<\/li>\n<li>KOL d\u00ednh ph\u1ed1t \u0111\u1eddi t\u01b0 ngay th\u1eddi \u0111i\u1ec3m ch\u1ea1y campaign.<\/li>\n<li>S\u1ed1 li\u1ec7u b\u00e1o c\u00e1o (report) l\u00e0 \u1ea3o (buff \u1ea3o).<\/li>\n<li>S\u1eed d\u1ee5ng nh\u1ea1c b\u1ea3n quy\u1ec1n khi\u1ebfn video b\u1ecb t\u1eaft ti\u1ebfng.<\/li>\n<li>L\u1ed9 th\u00f4ng tin th\u00f9 lao g\u00e2y m\u00e2u thu\u1eabn gi\u1eefa c\u00e1c KOLs.<\/li>\n<\/ul><h2>5. Standard Process for Drafting and Signing KOL Contracts<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/5-quy-trinh-soan-thao-va-ky-ket-hop-dong-kol-chuan-chinh-1770523467190_dpsmedia.png\" alt=\"5. Standard Process for Drafting and Signing KOL Contracts\" title=\"\"><\/p><p>\u0110\u1ec3 c\u00f3 m\u1ed9t <strong>KOL Contract<\/strong> ho\u00e0n h\u1ea3o, quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u0169ng c\u1ea7n ph\u1ea3i chuy\u00ean nghi\u1ec7p. S\u1ef1 v\u1ed9i v\u00e0ng th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn sai s\u00f3t. H\u00e3y tu\u00e2n th\u1ee7 c\u00e1c b\u01b0\u1edbc sau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u1ee9 n\u1eb1m trong t\u1ea7m ki\u1ec3m so\u00e1t.<\/p><h3>B\u01b0\u1edbc 1: \u0110\u00e0m Ph\u00e1n S\u01a1 B\u1ed9 (Pre-contract Negotiation)<\/h3><p>Tr\u01b0\u1edbc khi \u0111\u1eb7t b\u00fat vi\u1ebft h\u1ee3p \u0111\u1ed3ng, h\u00e3y ch\u1ed1t c\u00e1c \u0111i\u1ec1u kho\u1ea3n ch\u00ednh qua Email ho\u1eb7c Zalo: Gi\u00e1 booking (Cast), S\u1ed1 l\u01b0\u1ee3ng b\u00e0i, Th\u1eddi gian \u0111\u0103ng, Quy\u1ec1n l\u1ee3i \u0111i k\u00e8m. Th\u1ed1ng nh\u1ea5t xong m\u1edbi \u0111\u01b0a v\u00e0o v\u0103n b\u1ea3n ph\u00e1p l\u00fd.<\/p><p>Vi\u1ec7c n\u00e0y gi\u00fap h\u1ea1n ch\u1ebf vi\u1ec7c s\u1eeda \u0111i s\u1eeda l\u1ea1i <strong>KOL Contract<\/strong> nhi\u1ec1u l\u1ea7n, g\u00e2y m\u1ea5t thi\u1ec7n c\u1ea3m v\u00e0 t\u1ed1n th\u1eddi gian cho c\u1ea3 hai b\u00ean. S\u1ef1 chuy\u00ean nghi\u1ec7p th\u1ec3 hi\u1ec7n ngay t\u1eeb kh\u00e2u deal gi\u00e1.<\/p><h3>B\u01b0\u1edbc 2: So\u1ea1n Th\u1ea3o D\u1ef1 Th\u1ea3o (Drafting)<\/h3><p>D\u1ef1a tr\u00ean c\u00e1c th\u1ecfa thu\u1eadn s\u01a1 b\u1ed9, Brand ti\u1ebfn h\u00e0nh so\u1ea1n th\u1ea3o d\u1ef1 th\u1ea3o h\u1ee3p \u0111\u1ed3ng. H\u00e3y s\u1eed d\u1ee5ng m\u1eabu chu\u1ea9n c\u1ee7a c\u00f4ng ty, t\u00f9y ch\u1ec9nh c\u00e1c th\u00f4ng tin c\u00e1 nh\u00e2n h\u00f3a. \u0110\u1eebng qu\u00ean r\u00e0 so\u00e1t l\u1ed7i ch\u00ednh t\u1ea3 v\u00e0 c\u00e1c con s\u1ed1 t\u00e0i ch\u00ednh.<\/p><p>Theo DPS.MEDIA, b\u1ea1n n\u00ean g\u1eedi b\u1ea3n Draft \u0111\u1ecbnh d\u1ea1ng PDF (\u0111\u1ec3 tr\u00e1nh b\u1ecb ch\u1ec9nh s\u1eeda ng\u1ea7m) cho KOL xem tr\u01b0\u1edbc v\u00e0 ph\u1ea3n h\u1ed3i trong v\u00f2ng 24h. S\u1ef1 minh b\u1ea1ch t\u1ea1o n\u00ean ni\u1ec1m tin.<\/p><h3>B\u01b0\u1edbc 3: R\u00e0 So\u00e1t Ph\u00e1p L\u00fd (Legal Review)<\/h3><p>\u0110\u1ed1i v\u1edbi c\u00e1c h\u1ee3p \u0111\u1ed3ng gi\u00e1 tr\u1ecb l\u1edbn (>50 tri\u1ec7u \u0111\u1ed3ng), n\u00ean c\u00f3 b\u1ed9 ph\u1eadn ph\u00e1p ch\u1ebf ho\u1eb7c lu\u1eadt s\u01b0 xem qua. \u0110\u1ea3m b\u1ea3o <strong>KOL Contract<\/strong> kh\u00f4ng vi ph\u1ea1m <a href=\"#\" aria-label=\"Link\"><\/a><a href=\"https:\/\/nxbtuphap.moj.gov.vn\/Pages\/chi-tiet-sachnew.aspx?ItemId=329\" rel=\"nofollow noopener\" target=\"_blank\">quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt hi\u1ec7n h\u00e0nh<\/a>, \u0111\u1eb7c bi\u1ec7t l\u00e0 Lu\u1eadt Qu\u1ea3ng c\u00e1o v\u00e0 Lu\u1eadt An ninh m\u1ea1ng.<\/p><p>Ki\u1ec3m tra k\u1ef9 c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u1ec1 thu\u1ebf thu nh\u1eadp c\u00e1 nh\u00e2n (TNCN). Ai l\u00e0 ng\u01b0\u1eddi ch\u1ecbu thu\u1ebf n\u00e0y? Th\u00f4ng th\u01b0\u1eddng Brand s\u1ebd kh\u1ea5u tr\u1eeb 10% thu\u1ebf TNCN tr\u01b0\u1edbc khi thanh to\u00e1n cho KOL.<\/p><h3>B\u01b0\u1edbc 4: K\u00fd K\u1ebft (Signing)<\/h3><p>\u01afu ti\u00ean s\u1eed d\u1ee5ng ch\u1eef k\u00fd s\u1ed1 (e-Sign) ho\u1eb7c h\u1ee3p \u0111\u1ed3ng \u0111i\u1ec7n t\u1eed \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u1eadn chuy\u1ec3n. C\u00e1c n\u1ec1n t\u1ea3ng k\u00fd s\u1ed1 hi\u1ec7n nay \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb ph\u00e1p l\u00fd t\u01b0\u01a1ng \u0111\u01b0\u01a1ng k\u00fd gi\u1ea5y. N\u1ebfu k\u00fd gi\u1ea5y, h\u00e3y in 02 b\u1ea3n, m\u1ed7i b\u00ean gi\u1eef 01 b\u1ea3n.<\/p><p>L\u01b0u \u00fd: Y\u00eau c\u1ea7u KOL k\u00fd nh\u00e1y v\u00e0o t\u1eebng trang c\u1ee7a <strong>KOL Contract<\/strong> v\u00e0 k\u00fd \u0111\u1ea7y \u0111\u1ee7 \u1edf trang cu\u1ed1i \u0111\u1ec3 tr\u00e1nh vi\u1ec7c tr\u00e1o \u0111\u1ed5i ru\u1ed9t h\u1ee3p \u0111\u1ed3ng sau n\u00e0y.<\/p><h3>B\u01b0\u1edbc 5: Thanh L\u00fd H\u1ee3p \u0110\u1ed3ng (Liquidation)<\/h3><p>Sau khi campaign k\u1ebft th\u00fac v\u00e0 c\u00e1c ngh\u0129a v\u1ee5 \u0111\u00e3 ho\u00e0n th\u00e0nh, \u0111\u1eebng qu\u00ean l\u00e0m bi\u00ean b\u1ea3n thanh l\u00fd h\u1ee3p \u0111\u1ed3ng. \u0110\u00e2y l\u00e0 v\u0103n b\u1ea3n x\u00e1c nh\u1eadn hai b\u00ean kh\u00f4ng c\u00f2n n\u1ee3 n\u1ea7n g\u00ec nhau, l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 b\u1ed9 ph\u1eadn k\u1ebf to\u00e1n \u0111\u00f3ng h\u1ed3 s\u01a1 chi ph\u00ed.<\/p><p>Trong bi\u00ean b\u1ea3n thanh l\u00fd, h\u00e3y t\u1ed5ng k\u1ebft l\u1ea1i c\u00e1c s\u1ed1 li\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c so v\u1edbi cam k\u1ebft KPI trong <strong>KOL Contract<\/strong> ban \u0111\u1ea7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3.<\/p><div class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Step<\/th>\n<th>Main action<\/th>\n<th>Estimated time<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1. \u0110\u00e0m ph\u00e1n<\/td>\n<td>Ch\u1ed1t gi\u00e1, h\u1ea1ng m\u1ee5c, timeline<\/td>\n<td>1-2 days<\/td>\n<\/tr>\n<tr>\n<td>2. So\u1ea1n th\u1ea3o<\/td>\n<td>L\u00ean Draft h\u1ee3p \u0111\u1ed3ng chi ti\u1ebft<\/td>\n<td>1 day<\/td>\n<\/tr>\n<tr>\n<td>3. Review<\/td>\n<td>Ph\u00e1p ch\u1ebf duy\u1ec7t, KOL feedback<\/td>\n<td>1-2 days<\/td>\n<\/tr>\n<tr>\n<td>4. K\u00fd k\u1ebft<\/td>\n<td>K\u00fd s\u1ed1 ho\u1eb7c k\u00fd gi\u1ea5y<\/td>\n<td>1 day<\/td>\n<\/tr>\n<tr>\n<td>5. Thanh l\u00fd<\/td>\n<td>Nghi\u1ec7m thu, xu\u1ea5t h\u00f3a \u0111\u01a1n<\/td>\n<td>After campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><p><strong>Important notes:<\/strong> <a href=\"#\" aria-label=\"Link\"><\/a><a href=\"https:\/\/vneconomy.vn\/doanh-thu-thuong-mai-dien-tu-viet-nam-dat-hon-318-nghin-ty-trong-nam-2024.htm\" rel=\"nofollow noopener\" target=\"_blank\">according to the 2024 market report<\/a>, c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng quy tr\u00ecnh k\u00fd k\u1ebft \u0111i\u1ec7n t\u1eed r\u00fat ng\u1eafn \u0111\u01b0\u1ee3c 70% th\u1eddi gian tri\u1ec3n khai chi\u1ebfn d\u1ecbch so v\u1edbi quy tr\u00ecnh truy\u1ec1n th\u1ed1ng.<\/p><h2>Conclusion: Don\u2019t Let KOL Contracts Become a Barrier<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/ket-luan-dung-de-hop-dong-kol-la-rao-can-1770523499740_dpsmedia.png\" alt=\"Conclusion: Don\u2019t Let KOL Contracts Become a Barrier\" title=\"\"><\/p><p><strong>KOL Contract<\/strong> kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ee3i d\u00e2y tr\u00f3i bu\u1ed9c s\u1ef1 s\u00e1ng t\u1ea1o, m\u00e0 l\u00e0 h\u00e0nh lang ph\u00e1p l\u00fd an to\u00e0n \u0111\u1ec3 c\u1ea3 Brand v\u00e0 KOL c\u00f9ng th\u0103ng hoa. M\u1ed9t b\u1ea3n h\u1ee3p \u0111\u1ed3ng ch\u1eb7t ch\u1ebd, minh b\u1ea1ch ch\u00ednh l\u00e0 s\u1ef1 t\u00f4n tr\u1ecdng cao nh\u1ea5t d\u00e0nh cho \u0111\u1ed1i t\u00e1c v\u00e0 cho ch\u00ednh ng\u00e2n s\u00e1ch c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p><p>Trong n\u0103m 2026, khi th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng chuy\u00ean nghi\u1ec7p h\u00f3a, vi\u1ec7c trang b\u1ecb ki\u1ebfn th\u1ee9c v\u1eefng v\u00e0ng v\u1ec1 ph\u00e1p l\u00fd trong Influencer Marketing l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00f4ng th\u1ec3 ch\u1ed1i c\u00e3i. \u0110\u1eebng \u0111\u1ec3 nh\u1eefng sai s\u00f3t nh\u1ecf trong gi\u1ea5y t\u1edd l\u00e0m s\u1ee5p \u0111\u1ed5 c\u1ea3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng t\u00e2m huy\u1ebft.<\/p><p><strong>Nh\u1eefng \u0111i\u1ec3m c\u1ed1t l\u00f5i c\u1ea7n ghi nh\u1edb:<\/strong><\/p><ul>\n<li>Lu\u00f4n k\u00fd <strong>KOL Contract<\/strong> tr\u01b0\u1edbc khi tri\u1ec3n khai b\u1ea5t k\u1ef3 c\u00f4ng vi\u1ec7c n\u00e0o.<\/li>\n<li>Chi ti\u1ebft h\u00f3a m\u1ecdi y\u00eau c\u1ea7u trong ph\u1ea7n Ph\u1ea1m vi c\u00f4ng vi\u1ec7c (SOW).<\/li>\n<li>R\u00e0ng bu\u1ed9c ch\u1eb7t ch\u1ebd v\u1ec1 KPI v\u00e0 quy\u1ec1n s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh.<\/li>\n<li>\u0110\u1eebng qu\u00ean c\u00e1c \u0111i\u1ec1u kho\u1ea3n b\u1ea3o m\u1eadt v\u00e0 ch\u1ebf t\u00e0i ph\u1ea1t.<\/li>\n<li>Linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh m\u1eabu h\u1ee3p \u0111\u1ed3ng t\u00f9y theo m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch.<\/li>\n<li>Th\u1ef1c hi\u1ec7n \u0111\u00fang quy tr\u00ecnh k\u00fd k\u1ebft v\u00e0 thanh l\u00fd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ph\u00e1p l\u00fd.<\/li>\n<li>Tham v\u1ea5n chuy\u00ean gia n\u1ebfu gi\u00e1 tr\u1ecb h\u1ee3p \u0111\u1ed3ng l\u1edbn.<\/li>\n<\/ul><p>B\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c qu\u1ea3n l\u00fd KOLs hay x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Influencer Marketing hi\u1ec7u qu\u1ea3? H\u00e3y \u0111\u1ec3 \u0111\u1ed9i ng\u0169 chuy\u00ean gia t\u1ea1i DPS.MEDIA h\u1ed7 tr\u1ee3 b\u1ea1n. Ch\u00fang t\u00f4i cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u gi\u00fap Brand \u201cch\u1ecdn m\u1eb7t g\u1eedi v\u00e0ng\u201d ch\u00ednh x\u00e1c v\u00e0 an to\u00e0n nh\u1ea5t.<\/p><p>Li\u00ean h\u1ec7 ngay v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn b\u1ed9 m\u1eabu <strong>KOL Contract<\/strong> \u0111\u1ed9c quy\u1ec1n v\u00e0 t\u01b0 v\u1ea5n chi\u1ebfn d\u1ecbch mi\u1ec5n ph\u00ed!<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 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Download the latest contract templates and negotiation tips from DPS.MEDIA experts.<\/p>","protected":false},"author":0,"featured_media":36602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1761],"tags":[],"class_list":["post-36601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"rankmath_keywords":{"primary":"H\u1ee3p \u0111\u1ed3ng KOL, m\u1eabu h\u1ee3p \u0111\u1ed3ng kol, h\u1ee3p \u0111\u1ed3ng booking kol, \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng kol, l\u01b0u \u00fd khi k\u00fd h\u1ee3p \u0111\u1ed3ng kol","secondary":["m\u1eabu h\u1ee3p \u0111\u1ed3ng kol","h\u1ee3p \u0111\u1ed3ng booking kol","\u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng kol","l\u01b0u \u00fd khi k\u00fd h\u1ee3p \u0111\u1ed3ng kol"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"H\u1ee3p \u0111\u1ed3ng KOL, m\u1eabu h\u1ee3p \u0111\u1ed3ng kol, h\u1ee3p \u0111\u1ed3ng booking kol, \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng kol, l\u01b0u \u00fd khi k\u00fd h\u1ee3p \u0111\u1ed3ng kol","seo_keywords":{"primary":"H\u1ee3p \u0111\u1ed3ng KOL, m\u1eabu h\u1ee3p \u0111\u1ed3ng kol, h\u1ee3p \u0111\u1ed3ng booking kol, \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng kol, l\u01b0u \u00fd khi k\u00fd h\u1ee3p \u0111\u1ed3ng kol","secondary":["m\u1eabu h\u1ee3p \u0111\u1ed3ng kol","h\u1ee3p \u0111\u1ed3ng booking kol","\u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng kol","l\u01b0u \u00fd khi k\u00fd h\u1ee3p \u0111\u1ed3ng kol"]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/36601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=36601"}],"version-history":[{"count":2,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/36601\/revisions"}],"predecessor-version":[{"id":36619,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/36601\/revisions\/36619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/36602"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=36601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=36601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=36601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}