\n| Sustainability<\/td>\n | Very high<\/td>\n | Low<\/td>\n | Low<\/td>\n | Very high<\/td>\n<\/tr>\n<\/tbody>\n<\/table>Trend of using Email on mobile devices<\/h3>An important factor that keeps Email Marketing<\/strong> thriving is the popularity of smartphones. More than 70% emails are opened on mobile devices in Vietnam. This completely changes how we design content.<\/p>Customers can read emails anytime, anywhere, from cafes to buses. This convenience keeps your message connected. However, it also poses challenges in interface optimization.<\/p> If your email does not display well on mobile, you will lose customers immediately. This is a common technical mistake that many Vietnamese SMEs still make.<\/p> Why B2B Cannot Live Without Email?<\/h3>In the B2B sector (business to business), email is king. No director closes billion-dollar deals via quick chat messages. All exchanges, quotations, and contracts require the formality of email.<\/p> The system Email Marketing<\/strong> helps nurture long-term partnerships. It allows you to send in-depth documents, case studies, and market updates. This is the most sustainable way to build trust.<\/p>B2B businesses use email to maintain presence in customers' minds. When a need arises, your brand will be the first name that appears.<\/p> Harmful misconceptions about the Vietnamese market<\/h3>Many people think Vietnamese people are lazy to read emails. In reality, they are only lazy to read worthless emails. Quality newsletters still have open rates above 30%.<\/p> Another misconception is that email is only for office workers. In fact, Gen Z today uses email very proficiently for studying and international shopping.<\/p> List of reasons Vietnamese users open emails:<\/strong><\/p>\n- Receive exclusive discount codes from favorite brands.<\/li>\n
- Update order status from e-commerce.<\/li>\n
- Receive study materials, ebooks, or industry reports.<\/li>\n
- Important notifications from banks and e-wallets.<\/li>\n
- Invitations to events or webinars.<\/li>\n
- Weekly market news summary.<\/li>\n<\/ul>
2. Core Benefits of Email Marketing for SMEs<\/h2>![\"2.](\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/2-loi-ich-cot-loi-cua-email-marketing-doi-voi-smes-1770350607689_dpsmedia.png\" "\\"\\"") <\/p>
Huge ROI: Low Investment, High Profit<\/h3>No channel brings higher return than Email Marketing<\/strong>. According to many studies, every 1 USD spent on email can bring 36-40 USD in revenue. This is a dream figure for every manager.<\/p>The reason for this ROI is extremely low operating costs. You do not have to pay per impression or per click. You already own the customer list and can send messages for free.<\/p> This is especially important in the context of rising advertising costs. Facebook and Google continuously increase bids, squeezing small business profits.<\/p> Owning Data: A Priceless Business Asset<\/h3>When you build a fanpage, you are \u201cbuilding a house on someone else's land\u201d. If tomorrow Facebook changes its algorithm or locks your account, you lose everything. But with an email list, it is an asset you own.<\/p> Customer data is pure gold in the digital era. Email Marketing<\/strong> allows you to store, classify, and exploit this data forever. No one can take your customer list away.<\/p>Owning data helps increase business valuation. Investors always appreciate companies with well-managed loyal customer bases.<\/p> Deep-Level Personalization Capability<\/h3>Mass advertising sends one message to everyone. Email allows you to call each customer by name, wish them happy birthday, and suggest products based on purchase history.<\/p> This personalization creates strong emotional connections. Customers feel cared for and understood. This is the key to turning strangers into loyal customers.<\/p> Example: You can send reminder emails for customers to repurchase consumable products exactly after 30 days. This shows sophistication and understanding of customer needs.<\/p> Automating Customer Care Processes<\/h3>The system Email Marketing<\/strong> modern systems operate 24\/7 even while you sleep. Automated email sequences (Automation flows) save thousands of working hours each year.<\/p>From welcoming new customers, after-sales care, to recovering abandoned carts. Everything is programmed once and runs forever. This is a great technological lever for SMEs.<\/p> According to experience from DPS.MEDIA<\/strong>, applying automation helps increase average revenue from 20-30% in the first month of implementation.<\/p>Real-Life Example of Effectiveness<\/h3>Consider the case of a local fashion brand in Ho Chi Minh City. Before using email, they relied entirely on Facebook Ads. When Facebook restricted the account, revenue dropped 80%.<\/p> After building a list of 10,000 emails, they launched a \u201cBlack Friday\u201d campaign. With just one send button, they received 500 orders in 2 hours without spending any advertising budget.<\/p> Benefits of Email Marketing you cannot ignore:<\/strong><\/p>\n- Maintain loyalty of existing customers (Retention).<\/li>\n
- Increase customer lifetime value (Customer Lifetime Value).<\/li>\n
- Most effective content marketing distribution channel.<\/li>\n
- Easy to measure effectiveness with specific metrics.<\/li>\n
- Increase sustainable website traffic.<\/li>\n
- Support B2B sales teams in closing deals.<\/li>\n<\/ul>
3. Modern Email Marketing Strategy: Not Just Sending Emails<\/h2>![\"3.](\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/3-chien-luoc-email-marketing-hien-dai-khong-chi-la-gui-thu-1770350640329_dpsmedia.png\" "\\"\\"") <\/p>
Customer Segmentation is the Key<\/h3>Sending the same content to everyone is the fastest way to end up in Spam. A modern Email Marketing<\/strong> strategy requires careful segmentation. You need to divide the list based on behavior, interests, and demographics.<\/p>New customers need introduction content. VIP customers need special offers and appreciation. Segmentation ensures content is always relevant to recipients.<\/p> Relevance is the factor that determines open rates. When customers see a subject line directly related to their problem, they will click immediately.<\/p> Marketing Automation: The Secret Weapon<\/h3>Automation is not just sending bulk emails. It is sending the right message to the right person at the right time. Complex automated workflows can track user behavior on websites.<\/p> For example, if a customer views the pricing page but does not buy, the system sends an email addressing price concerns. If a customer views product A, the system suggests accessories for product A.<\/p> Below is a table of common Automation scenarios:<\/p> \n\n\n| Scenario type<\/th>\n | Main purpose<\/th>\n | Submission time<\/th>\n | Suggested content<\/th>\n<\/tr>\n<\/thead>\n | \n\n| Welcome Series<\/td>\n | Brand introduction<\/td>\n | Right after registration<\/td>\n | Brand story + Gift<\/td>\n<\/tr>\n | \n| Abandoned Cart<\/td>\n | Recover lost orders<\/td>\n | 1-24h after cart abandonment<\/td>\n | Reminder + Small discount code<\/td>\n<\/tr>\n | \n| Post-Purchase<\/td>\n | Enhance experience<\/td>\n | 3-7 days after purchase<\/td>\n | Usage guide + Request review<\/td>\n<\/tr>\n | \n| Win-back<\/td>\n | Bring customers back<\/td>\n | 30-90 days inactive<\/td>\n | \u201cWe miss you\u201d offer\u201d<\/td>\n<\/tr>\n | \n| Birthday<\/td>\n | Create goodwill<\/td>\n | Birthday<\/td>\n | Greeting + Special gift<\/td>\n<\/tr>\n<\/tbody>\n<\/table>Interactive Content<\/h3>Static email full of text has become boring. The new trend is interactive email. Users can rate, choose product colors, or play mini-games right in the inbox.<\/p> AMP for Email technology is opening a new era. Customers can schedule appointments or fill surveys without leaving email. This reduces friction in the customer journey.<\/p> Increasing interactivity helps retain readers longer. It also sends positive signals to spam filters of Google and Microsoft.<\/p> Personalization with Artificial Intelligence (AI)<\/h3>AI is changing how we do Email Marketing<\/strong>. AI tools can write engaging subject lines, optimize send times for each individual, and predict products customers will buy next.<\/p>Using AI helps marketers save content creation time. At the same time, targeting accuracy is elevated to a new level.<\/p> Essential elements in a modern strategy:<\/strong><\/p>\n- Clean Data filtered regularly.<\/li>\n
- Responsive design compatible with all mobile devices.<\/li>\n
- Content focused on reader value (Value-first).<\/li>\n
- Clear and prominent call-to-action (CTA).<\/li>\n
- Omnichannel integration with Social and Website.<\/li>\n
- Compliance with data protection and privacy laws.<\/li>\n<\/ul>
4. Why Your Email Marketing Campaign Fails?<\/h2>![\"4.](\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/4-tai-sao-chien-dich-email-marketing-cua-ban-that-bai-1770350673127_dpsmedia.png\" "\\"\\"") <\/p>
Spam: The Number One Enemy of Email<\/h3>The biggest mistake of Vietnamese businesses is the \u201cspray and pray\u201d mindset. Buying random email lists online and sending in bulk. This is the fastest way to get your domain blacklisted.<\/p> Sending emails without permission (Permission Marketing) violates ethics and laws. Moreover, these people do not know who you are, they will report spam immediately.<\/p> Google filters are increasingly intelligent. Just a spam complaint rate above 0.1%, all your emails will go to spam permanently.<\/p> Poor Content, Only Selling<\/h3>No one likes a friend who only calls to borrow money. Similarly, no one likes receiving emails that are only sales ads. Customers need useful, entertaining, or educational information.<\/p> The 80\/20 principle should be applied: 80% value content, 20% sales content. If you reverse this ratio, unsubscribe rates will skyrocket.<\/p> Boring content, copy-paste, spelling errors are major drawbacks. They show lack of professionalism and respect for recipients.<\/p> Unattractive Subject Lines (Clickbait or Bland)<\/h3>Subject lines determine 80% of campaign success Email Marketing<\/strong>. A bland subject line will be ignored. A misleading clickbait subject line will disappoint customers and lose trust.<\/p>Writing subject lines is an art. It must spark curiosity but remain honest to the content inside. Do not promise what you cannot deliver.<\/p> Use emotionally stimulating keywords but avoid those closely monitored by spam filters. For example: \u201cFree 100%\u201d, \u201cMake money fast\u201d, \u201cUnique opportunity\u201d.<\/p> Ignoring Measurement and Optimization<\/h3>Send and pray is an amateur strategy. Email must be data-driven. You need to know how many people open, how many click, and where they click.<\/p> Many businesses do not install tracking codes, do not know how much revenue email traffic generates. This makes optimization meaningless.<\/p> List of keywords easily marked as Spam:<\/strong><\/p>\n\n\n| Finance group<\/th>\n | Urgency group<\/th>\n | Promotion group<\/th>\n<\/tr>\n<\/thead>\n | \n\n| Make money fast<\/td>\n | Act now<\/td>\n | Free 100%<\/td>\n<\/tr>\n | \n| Unsecured loan<\/td>\n | Last chance<\/td>\n | Big prize<\/td>\n<\/tr>\n | \n| Getting rich is easy<\/td>\n | Urgent<\/td>\n | Free gift<\/td>\n<\/tr>\n | \n| Debt removal<\/td>\n | Do not miss<\/td>\n | Huge discount<\/td>\n<\/tr>\n<\/tbody>\n<\/table>Not Optimized for Mobile (Mobile First)<\/h3>As mentioned, users mainly view email on phones. If your email has small fonts, broken images, or tiny buttons, they will delete it immediately.<\/p> Email design should be simple, clean, single column to be easy to read on small screens. Do not try to cram too many complex designs.<\/p> From practical experience, plain text emails sometimes perform better than colorful HTML emails because they feel more personal like a message from a friend.<\/p> 5. Expert Solutions: Standardized Process at DPS.MEDIA<\/h2>![\"5.](\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/5-giai-phap-tu-chuyen-gia-quy-trinh-chuan-hoa-tai-dpsmedia-1770350703938_dpsmedia.png\" "\\"\\"") <\/p>
Building a Clean Email List (List Building)<\/h3>The first and most important step is collecting data correctly. Place signup forms on websites, blogs, and landing pages. Offer lead magnets like ebooks, vouchers to encourage email submission.<\/p> Quality is more important than quantity. A list of 1,000 genuinely interested people is more valuable than 100,000 spam emails. Regularly remove dead emails (Hard bounce) to protect domain reputation.<\/p> Use Double Opt-in to ensure subscribers are real and truly want to receive emails.<\/p> Mastering Copywriting for Email<\/h3>Writing email is a 1-1 conversation. Use natural, sincere language. Address \u201cI\u201d and \u201cyou\u201d to create connection. Avoid rigid, distant corporate language.<\/p> A standard email structure includes: curiosity-driven subject line, empathetic opening, main content solving problems, and decisive call-to-action (CTA).<\/p> Team DPS.MEDIA<\/strong> always focuses on storytelling in emails. Success stories and failure lessons attract readers more than clich\u00e9 advertising.<\/p>A\/B Testing: The Science of Optimization<\/h3>There is no one-size-fits-all formula. You must continuously experiment. A\/B testing allows sending 2 different versions to a small group to see which performs better.<\/p> You can test subject lines, send times, CTA button colors, or content length. Only real data gives accurate answers.<\/p> Continuous optimization based on test results will gradually increase open and conversion rates over time. This is a continuous improvement process.<\/p> Advanced Metrics Analysis<\/h3>To evaluate the health of a campaign Email Marketing<\/strong>, you need to closely monitor KPIs. Do not just look at open rates, look at generated revenue.<\/p>Understanding metrics helps you adjust strategies in time. If open rate is low, the issue is subject line. If click rate is low, the issue is content or offer.<\/p> DPS.MEDIA experts recommend using advanced tracking tools to paint a full picture of the customer journey<\/a><\/strong>.<\/p>List of elements to A\/B Test regularly:<\/strong><\/p>\n- Email subject lines (Length, tone, icons).<\/li>\n
- Sender name (Personal vs Brand).<\/li>\n
- Send time (Morning vs Afternoon, Weekday vs Weekend).<\/li>\n
- CTA button position and color.<\/li>\n
- Email layout (More images vs More text).<\/li>\n
- Opening greeting and closing signature.<\/li>\n<\/ul>
Conclusion<\/h2>So, Email Marketing<\/strong> is it dead in the Vietnamese market? The answer is definitely NO. It only dies for those who are lazy, lack creativity, and keep outdated spam thinking.<\/p>For businesses that know how to leverage it, this is still the most sustainable profit channel. It is the foundation to build deep customer relationships that social media cannot achieve.<\/p> To succeed in 2026, you need to change your mindset. Focus on data, personalization, and automation. Do not see email as a spam tool, see it as a bridge of knowledge and emotion.<\/p> If you are struggling not knowing where to start, or your current campaign is not effective, do not hesitate to seek professional consulting.<\/p> Things you need to do today:<\/strong><\/p> | | |
![\"Email](\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/su-that-ve-email-marketing-tai-viet-nam-da-chet-hay-dang-chuyen-minh-1770350538584_dpsmedia.png\" "\\"\\"")
<\/p>![\"1.](\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/1-thuc-trang-email-marketing-tai-viet-nam-nhung-con-so-biet-noi-1770350576683_dpsmedia.png\" "\\"\\"")
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