{"id":36418,"date":"2026-02-04T09:06:18","date_gmt":"2026-02-04T02:06:18","guid":{"rendered":"https:\/\/dps.media\/zalo-ads-8-sai-lam-doanh-nghiep-can-tranh\/"},"modified":"2026-02-04T09:07:17","modified_gmt":"2026-02-04T02:07:17","slug":"zalo-ads-8-sai-lam-doanh-nghiep-can-tranh","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/zalo-ads-8-sai-lam-doanh-nghiep-can-tranh\/","title":{"rendered":"Zalo Ads: 8 \u201cDeadly\u201d Mistakes Businesses Must Avoid Immediately"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>You are burning tens of millions of VND every month for <strong>Zalo Ads<\/strong> but the orders are still sparse? Your business is not the only case facing this situation. With over 74 million regular users in Vietnam, this platform is a fertile but also risky land if you lack knowledge.<\/p><p>Many business owners mistakenly think that just topping up money will make ads automatically effective. In fact, competition on <strong>Zalo Ads<\/strong> is increasingly fierce, requiring methodical strategic thinking. According to <a href=\"https:\/\/thongkehue.nso.gov.vn\/tin-tuc\/34\" rel=\"nofollow noopener\" target=\"_blank\">latest 2024 statistics<\/a>, up to 60% of campaigns fail due to incorrect basic technical setup.<\/p><p>At DPS.MEDIA, we have witnessed hundreds of SME businesses struggling with cost optimization. Practical experience since 2017 shows that correcting small mistakes can help ROI grow remarkably. Our experts affirm that understanding the platform is the vital key.<\/p><p>This article will expose 8 fatal mistakes that cause you to \u201close everything\u201d in your marketing budget. We will provide practical solutions for you to apply immediately. Don't let your money fall out the window because of unnecessary errors.<\/p><h2>1. Choosing the Wrong Zalo Ads Campaign Goal From the Start<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/1-chon-sai-muc-tieu-chien-dich-zalo-ads-ngay-tu-dau-1770170564811_dpsmedia.png\" alt=\"Zalo Ads\" title=\"\"><\/p><p>The most common mistake when starting to run <strong>Zalo Ads<\/strong> is choosing the wrong campaign goal. This is the first and most important step that determines the direction of all advertising activities. If you choose wrong, all subsequent optimization efforts become meaningless.<\/p><p>Zalo's system distributes ads based on user behavior that matches the goal you choose. For example, if you want to collect potential customer information but choose the \u201cVideo views\u201d goal, you are wasting money. The algorithm will distribute to people who like watching videos, not people who often fill out forms.<\/p><p>Experts at DPS.MEDIA often see customers confusing increasing brand awareness and increasing conversions. Running Website ads but the landing page is not optimized is also a serious error related to the goal. You need to clearly define what you want before setting up.<\/p><h3>Consequences of choosing the wrong advertising format<\/h3><p>When the campaign goal <strong>Zalo Ads<\/strong> does not match the business goal, the CTR index may be high but the conversion rate (CR) will be extremely low. You will see many clicks but no one buying. This leads to the actual bid for each order being pushed up very high.<\/p><p>For example, the real estate industry often needs Form Ads to get customer data. If the business chooses to run OA Ads (increasing interest), they will have many followers but few people leaving their phone numbers for consultation. This is a serious waste of sales resources.<\/p><p>Conversely, low-priced fashion products that need fast closing but run Form Ads are very expensive. Retail customers usually want to message or order directly on the website rather than filling out a consultation form. This mismatch causes the purchasing experience to break down.<\/p><h3>Classifying suitable goals for each industry<\/h3><p>To help you visualize more clearly, we have compiled a goal classification table based on industry characteristics. This is a guide to help you avoid going the wrong way right from the first setup step.<\/p><figure class=\"wp-block-table\">\n<table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Industry<\/th>\n<th>Recommended Zalo Ads Goal<\/th>\n<th>Advertising Type<\/th>\n<th>Reason for Selection<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Real Estate \/ Auto<\/td>\n<td>Lead Generation<\/td>\n<td>Form Ads<\/td>\n<td>Needs deep consultation, large order value.<\/td>\n<\/tr>\n<tr>\n<td>Fashion \/ Cosmetics<\/td>\n<td>Website Access \/ Messages<\/td>\n<td>Website \/ Message Ads<\/td>\n<td>Quick purchase decisions, needs beautiful images.<\/td>\n<\/tr>\n<tr>\n<td>Spa \/ Dental Services<\/td>\n<td>Messages \/ OA Interest<\/td>\n<td>Message \/ OA Ads<\/td>\n<td>Needs care, appointment booking and remarketing.<\/td>\n<\/tr>\n<tr>\n<td>Game \/ App<\/td>\n<td>App Installs<\/td>\n<td>Video \/ App Install Ads<\/td>\n<td>Stimulate immediate installation action.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><h3>Advice from DPS.MEDIA experts<\/h3><p>Before clicking the \u201cCreate Ad\u201d button, ask yourself: \u201cWhat is the final action I want customers to take?\u201d. If the answer is \u201cBuy\u201d, choose a goal related to direct conversion. Don't run around through intermediate goals.<\/p><p>DPS.MEDIA recommends you try A\/B Testing with a small budget for different goals. Sometimes, a small change in the campaign goal <strong>Zalo Ads<\/strong> also brings unexpected efficiency. Don't blindly follow competitors' patterns.<\/p><p>Also, make sure your Zalo Official Account (OA) is verified. An unverified OA will be restricted from many important advertising features, especially Broadcast messages.<\/p><ul>\n<li>Clearly define KPI: Branding or Performance.<\/li>\n<li>Choose advertising formats compatible with customer behavior.<\/li>\n<li>Thoroughly check resources (Website, Landing Page, OA) before running.<\/li>\n<li>Refer to same-industry Case Studies to learn.<\/li>\n<li>Do not change goals continuously when the machine has not had time to learn.<\/li>\n<li>Closely monitor daily performance reports.<\/li>\n<\/ul><h2>2. Zalo Ads Content Is Unattractive and Lacks Creativity<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/2-noi-dung-quang-cao-zalo-ads-kem-hap-dan-thieu-sang-tao-1770170599276_dpsmedia.png\" alt=\"2. Zalo Ads Content Is Unattractive and Lacks Creativity\" title=\"\"><\/p><p>Content is the soul of every <strong>Zalo Ads<\/strong>. campaign. No matter how accurately you target, if the images are bad and the text is boring, customers will still scroll past. Zalo users have a habit of scrolling through their logs very quickly; you have less than 3 seconds to make an impression.<\/p><p>A common mistake is reusing content from Facebook to Zalo exactly as it is. Image sizes, reading behavior, and the display interface of these two platforms are completely different. Cropped images and obscured text are basic errors that many people still make.<\/p><p>Furthermore, Zalo's content review policy is stricter than Facebook's in some areas. Writing clickbait content, untruths, or using forbidden words will result in ads not being approved or accounts being permanently locked.<\/p><h3>Optimize images for standard Zalo display<\/h3><p>Images in <strong>Zalo Ads<\/strong> need to comply with dimensions of 1024\u00d7533 px (2:1 ratio) or 1:1 depending on the position. Using images with the wrong ratio will cause important messages to be cut off when displayed on different phone models. This significantly reduces brand professionalism.<\/p><p>DPS.MEDIA finds that realistic, clear images often have a higher CTR than overly sophisticated but cluttered designs. Main colors should stand out to separate from the white\/blue background of the Zalo app. Don't forget to subtly insert the brand logo to increase recognition.<\/p><p>For example, a functional food brand increased CTR from 0.5% to 1.2% just by replacing stock photos with photos of real people holding the product. Vietnamese customers still trust things that look authentic and close rather than overly polished designs.<\/p><h3>Write titles and descriptions that \u201ctouch\u201d the pain points<\/h3><p>Ad titles <strong>Zalo Ads<\/strong> have a limited number of characters, so every word must be valuable. The mistake is writing titles that are too long-winded and don't get straight to the point. Focus on the core benefit or the customer's biggest pain point within the first 5 words.<\/p><p>The description (Caption) should not be written as a long-winded essay. Use bullet points and icons to break up ideas for easy reading. Call to Action (CTA) needs to be clear and strong like \u201cRegister now\u201d, \u201cGet offer\u201d, instead of general like \u201cSee more\u201d.<\/p><p>Reality shows that ad samples containing specific numbers (e.g., \u201c50% Off\u201d, \u201cPrice only 199k\u201d) always attract better attention. Be transparent about prices or offers to filter out low-quality clicks from those who are just curious.<\/p><h3>Content checklist before running<\/h3><p>To ensure your <strong>Zalo Ads<\/strong> content is always standard and attractive, follow the checklist below. This is the standard process that the content team at DPS.MEDIA applies to every customer.<\/p><ul>\n<li>Images correctly sized at 1024\u00d7533 px or 500\u00d7500 px.<\/li>\n<li>Text on image does not occupy more than 20% of the area (recommended).<\/li>\n<li>Title is short, contains attractive keywords, under 40 characters.<\/li>\n<li>Description is concise, highlighting USP (Unique Selling Proposition).<\/li>\n<li>Do not use words that violate policy (100% commitment, definitive cure...).<\/li>\n<li>Images do not contain logos of other brands or sensitive images.<\/li>\n<li>CTA matches the campaign goal.<\/li>\n<li>Check for absolute spelling and grammar errors.<\/li>\n<\/ul><h2>3. Targeting Audience Too Broad or Too Narrow<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/3-target-doi-tuong-muc-tieu-qua-rong-hoac-qua-hep-1770170631448_dpsmedia.png\" alt=\"3. Targeting Audience Too Broad or Too Narrow\" title=\"\"><\/p><p>The targeting capability of <strong>Zalo Ads<\/strong> is not as detailed as Facebook but has its own strengths. The mistake of many businesses is targeting too broadly with the hope that \u201cbetter to catch by mistake than to miss\u201d. This causes the budget to be scattered on people who will never buy.<\/p><p>Conversely, targeting too narrowly (super detailed) on Zalo makes the Audience Size too small. When the pool is too small, ads will be difficult to distribute (spend money) or bids will be pushed extremely high. Balancing width and accuracy is the art of the advertiser.<\/p><p>According to DPS.MEDIA research, Zalo user behavior is often associated with geographical location and age. Ignoring these basic demographic factors is a big waste. You need to understand who your customers are, where they are, and how old they are.<\/p><h3>Ignoring the phone number list targeting feature<\/h3><p>This is the strongest weapon of <strong>Zalo Ads<\/strong> that many businesses forget. If you already have an old customer list (CRM), upload it to Zalo to run Remarketing or Lookalike campaigns. The conversion rate from this list is usually 3-4 times higher than running against a Cold Audience.<\/p><p>For example, an English center can upload a list of old students to run ads for advanced courses. Or they can use that list to find people with similar behavior (Lookalike) on Zalo. This is an extremely effective way to save marketing costs.<\/p><p>However, note the information security regulations. The uploaded phone number list will be encrypted to protect users. Don't ignore this valuable resource if you want to optimize ROI.<\/p><h3>Inaccurate location targeting<\/h3><p>For local businesses like restaurants, spas, retail stores, wrong location targeting is a fatal error. Running nationwide ads for a noodle shop in District 1 is an act of \u201cthrowing money out the window\u201d. <strong>Zalo Ads<\/strong> allows targeting by radius or by specific provinces\/cities.<\/p><p>The table below illustrates the performance difference between location targeting strategies for different types of businesses.<\/p><figure class=\"wp-block-table\">\n<table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Business Type<\/th>\n<th>Location Target Strategy<\/th>\n<th>Common Mistakes<\/th>\n<th>Consequences<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Restaurant \/ Cafe<\/td>\n<td>3-5km radius around the store<\/td>\n<td>Targeting the entire city<\/td>\n<td>Distant customers cannot come, wasting impressions.<\/td>\n<\/tr>\n<tr>\n<td>Project Real Estate<\/td>\n<td>Province\/City with project &amp; nearby large cities<\/td>\n<td>Only targeting at the project location<\/td>\n<td>Missing investors from major cities (HN, HCM).<\/td>\n<\/tr>\n<tr>\n<td>E-commerce (Nationwide shipping)<\/td>\n<td>Nationwide (except remote areas)<\/td>\n<td>Targeting too narrowly by district<\/td>\n<td>Missing a large amount of potential customers in provinces.<\/td>\n<\/tr>\n<tr>\n<td>Home Services (Repair)<\/td>\n<td>By specific district<\/td>\n<td>Targeting too wide a radius<\/td>\n<td>Travel costs higher than the profit obtained.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><h3>Optimize demographics and platform<\/h3><p>In addition to location, you need to pay attention to gender, age, and operating system. Premium iPhone case products should not be displayed to Android users. Anti-aging cosmetics should not target ages 18-24. These small adjustments in <strong>Zalo Ads<\/strong> help you filter for quality audiences.<\/p><p>DPS.MEDIA experts also recommend you separate ad groups by operating system (Android\/iOS) for easy measurement and optimization. The spending behavior of iOS users is often different from Android in certain industries.<\/p><ul>\n<li>Analyze the customer persona carefully before setup.<\/li>\n<li>Use available phone number lists to create Custom Audiences.<\/li>\n<li>Leverage the Lookalike Audience feature to expand the pool.<\/li>\n<li>Break down ad groups by age (e.g., 25-34, 35-44).<\/li>\n<li>Exclude unsuitable audiences to save budget.<\/li>\n<li>Targeting by Interest on Zalo needs to be verified, do not trust absolutely.<\/li>\n<\/ul><h2>4. Not Installing Zalo Pixel and Measuring Conversions<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/4-khong-cai-dat-zalo-pixel-va-do-luong-chuyen-doi-1770170668868_dpsmedia.png\" alt=\"4. Not Installing Zalo Pixel and Measuring Conversions\" title=\"\"><\/p><p>Running conversion ads without installing Zalo Pixel is like driving at night without turning on the lights. Zalo Pixel is a piece of code that helps you track user behavior on the website after they click on the <strong>Zalo Ads<\/strong>. ad. Without it, you are blind to the true effectiveness.<\/p><p>Many small businesses often skip this technical step because they find it complicated. They only care about the number of clicks and comments. However, if you cannot measure who added to cart, who bought, you cannot optimize the campaign towards Performance marketing.<\/p><p>Lack of conversion data also makes Zalo's algorithm unable to learn and search for users with the highest probability of buying. As a result, your ads just distribute randomly and become less effective over time.<\/p><h3>The importance of data tracking<\/h3><p>Data is gold in the digital age. <strong>Zalo Ads<\/strong> provides quite detailed reporting tools, but it needs accurate input data from the Pixel. When set up correctly, you can know exactly how much the cost per order (CPO) is, thereby deciding to increase or decrease the budget.<\/p><p>For example, you run 2 ad samples A and B. Sample A has a high CTR but no one buys. Sample B has a lower CTR but a high closing rate. Without Pixel, you would mistakenly think sample A is better and turn off sample B. This is a classic mistake that causes revenue to drop.<\/p><p>According to <a href=\"https:\/\/rentracks.com.vn\/en\/bao-cao-digital-marketing-viet-nam-2024\/\" rel=\"nofollow noopener\" target=\"_blank\">According to the 2024 digital advertising market report<\/a>, businesses using full tracking have a 47% higher conversion rate than the group that does not. This number is enough to convince you to invest seriously in this technical stage.<\/p><h3>How to check and optimize Pixel<\/h3><p>To ensure Pixel works stably, you need to check regularly. Sometimes changing the website interface can lose the Pixel code. Use the \u201cZalo Pixel Helper\u201d tool or check directly in the ad manager to confirm active status.<\/p><p>Also, set up specific Events like \u201cView content\u201d, \u201cAdd to cart\u201d, \u201cComplete registration\u201d, \u201cPurchase\u201d. Don't just install the Pageview event. The more detailed the customer behavior, the more data you have for effective Remarketing on <strong>Zalo Ads<\/strong>.<\/p><p>Technical experts at DPS.MEDIA always support customers in checking website source code to ensure Pixel is placed correctly (Head tag). This is a mandatory step in our service deployment process.<\/p><ul>\n<li>Install Zalo Pixel code in the Header tag of the website\/landing page.<\/li>\n<li>Set up all important conversion events.<\/li>\n<li>Check Pixel's activity before running ads.<\/li>\n<li>Use Pixel data to create Custom Audience groups.<\/li>\n<li>Compare data between Zalo Ads Manager and Google Analytics for cross-referencing.<\/li>\n<li>Ensure compliance with user data privacy regulations.<\/li>\n<\/ul><h2>5. Unreasonable Bidding Strategy<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/5-chien-luoc-dat-gia-thau-bidding-khong-hop-ly-1770170705243_dpsmedia.png\" alt=\"5. Unreasonable Bidding Strategy\" title=\"\"><\/p><p>Bidding in <strong>Zalo Ads<\/strong> operates on a real-time auction mechanism. If you bid too low, the ad will not be distributed (won't spend money). If you bid too high, you will waste budget and push acquisition costs to an unprofitable level. Finding the bid balance point is an art.<\/p><p>A common mistake is leaving the bid at the default suggested by Zalo without adjusting. The suggested price is often higher than actually necessary to ensure ads run fast. However, with a limited budget, you need to be smarter in bidding.<\/p><p>Additionally, not adjusting bids according to time slots or according to the effectiveness of each ad group also causes waste. You should be willing to pay higher prices during peak hours when many customers are online and reduce bids during off-peak hours.<\/p><h3>CPC vs CPM Bidding: When to use which?<\/h3><p><strong>Zalo Ads<\/strong> mainly charges by CPC (Cost Per Click), meaning you only pay when someone clicks on the ad. However, in some formats like Video, you can pay by CPM (Cost Per Mille \u2013 1000 impressions) or CPV (Cost Per View).<\/p><p>If the goal is sales, CPC is the safest choice. You control the cost for each visit. However, if your content is extremely attractive and has a high CTR, running CPM can be much cheaper than CPC. This is an advanced tactic that few people notice.<\/p><p>DPS.MEDIA recommends you start with CPC and set the price about 10-20% higher than the floor price to stimulate machine learning in the early stage. After the ad has stabilized (after 2-3 days), slowly adjust the bid down to the optimal level.<\/p><h3>Campaign Budget vs Daily Budget<\/h3><p>The choice between a campaign budget and a daily budget also greatly affects distribution efficiency. A daily budget helps you control steady cash flow, avoiding spending all the money too quickly in the first few hours. A campaign budget allows Zalo to automatically concentrate money on the most effective days.<\/p><p>The comparison table below helps you choose the most suitable budget strategy for <strong>Zalo Ads<\/strong>.<\/p><figure class=\"wp-block-table\">\n<table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Budget Type<\/th>\n<th>Advantages<\/th>\n<th>Drawbacks<\/th>\n<th>When to Use<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Daily Budget<\/td>\n<td>Tight spending control, ads run steadily.<\/td>\n<td>May miss opportunities on days when demand spikes.<\/td>\n<td>Continuous running (Always-on), limited budget.<\/td>\n<\/tr>\n<tr>\n<td>Schedule Budget<\/td>\n<td>Flexible, optimized according to effective timing.<\/td>\n<td>Easily spends all money early if not monitored.<\/td>\n<td>Short-term promotions (Flash Sale).<\/td>\n<\/tr>\n<tr>\n<td>Manual Click Setting<\/td>\n<td>Proactive about the desired number of clicks.<\/td>\n<td>Ads may stop suddenly when clicks run out.<\/td>\n<td>Testing new ad groups.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><h3>Smart bid optimization tips<\/h3><p>Never leave a bid price fixed forever. The market changes daily, and new competitors join continuously. You need to monitor the eCPM index (effective revenue per thousand impressions) to know if your ad is competing well.<\/p><p>If the ad is running well (generating orders, cheap cost), slightly increase the budget (about 20-30%) to scale. Don't increase suddenly by 100-200% because it will reset the machine learning process, causing bids to go wild. Patience and small adjustments are the keys to success.<\/p><ul>\n<li>Start with a bid slightly higher than suggested to \u201cbait\u201d.<\/li>\n<li>Gradually decrease the bid when CTR increases and stabilizes.<\/li>\n<li>Monitor bid fluctuations in the industry regularly.<\/li>\n<li>Use the scheduling feature to avoid ineffective hours.<\/li>\n<li>Turn off ad groups with too high CPL (Cost Per Lead).<\/li>\n<li>Do not change the budget too many times in one day.<\/li>\n<\/ul><h2>6. Ignoring the A\/B Testing Process<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/02\/6-bo-qua-quy-trinh-ab-testing-1770170736931_dpsmedia.png\" alt=\"6. Ignoring the A\/B Testing Process\" title=\"\"><\/p><p>There is no general formula that guarantees 100% success for every <strong>Zalo Ads<\/strong>. campaign. What works for a competitor might not necessarily work for you. That is why A\/B Testing (split testing) is mandatory. Many lazy businesses only run a single ad sample and leave it to chance.<\/p><p>A\/B Testing allows you to compare effectiveness between different elements: Image A vs Image B, Title A vs Title B, Audience Group A vs Audience Group B. From there, you find the \u201cWinning Campaign\u201d to concentrate the budget.<\/p><p>At DPS.MEDIA, we always prepare at least 3-4 content versions for each campaign. Actual results show that the best version can bring 2-3 times more efficiency than the worst version, even with the same product and budget.<\/p><h3>Factors to test in Zalo Ads<\/h3><p>You can test many things, but focus on the factors with the greatest impact. First is Image\/Video, as this is the first thing that hits the customer's eyes. Next is the Title (Headline), the factor that decides if they continue reading or not.<\/p><p>Don't try to test everything at once. The golden rule of A\/B Testing is to change only 1 variable at a time. For example, if you want to test images, keep the title and audience the same. If you change both, you won't know which factor made the difference.<\/p><p>Real-life example: A fashion brand ran 2 identical ad groups, differing only in the cover photo. Group 1 used a Western model photo, group 2 used a Vietnamese model photo. The result was group 2 had a 40% higher CTR and 25% cheaper cost per order. If they hadn't tested, they would have forever used the Western model photo and wasted money.<\/p><h3>Time and budget for testing<\/h3><p>A mistake when testing is concluding too early. You need to let <strong>Zalo Ads<\/strong> run for at least 48-72 hours for the data to be large enough and stable. Don't turn it off just because there are no clicks in the first 1-2 hours. Machine learning needs time to distribute to the right people.<\/p><p>The budget for the testing phase should account for about 10-20% of the total marketing budget. This is a necessary \u201ctuition fee\u201d to buy data and experience. Don't skimp on money for this phase, as it will help you save hundreds of millions of VND in the Scaling phase.<\/p><ul>\n<li>Always run at least 2 ad versions in parallel.<\/li>\n<li>Change only 1 single element in each test.<\/li>\n<li>Minimum test time of 3 days before making a decision.<\/li>\n<li>Test from a broad range then gradually narrow down.<\/li>\n<li>Record test results to serve as lessons for subsequent campaigns.<\/li>\n<li>Be brave to turn off (Kill) ineffective ad samples.<\/li>\n<\/ul><h2>7. Landing Page Not Optimized for Mobile<\/h2><p>99% of users access Zalo via mobile phones. Therefore, if you run <strong>Zalo Ads<\/strong> pointing to a Website or Landing Page that is not mobile-friendly, you are committing suicide. Slow page load speed, broken interface, too small text, difficult-to-operate buttons... are the reasons customers exit the page immediately (High bounce rate).<\/p><p>Zalo has its own in-app browser. Sometimes a website displays well on Chrome but has errors on Zalo's browser. You need to thoroughly check the actual user experience right on the Zalo app before running ads.<\/p><p>DPS.MEDIA experts frequently encounter cases where customers have very attractive ads and many clicks, but no orders. When checking the Landing Page, we found that the \u201cBuy Now\u201d button was broken or the registration form was too long-winded, discouraging customers.<\/p><h3>Page load speed \u2013 A vital factor<\/h3><p>Customers today are very impatient. If your page takes longer than 3 seconds to load, they will leave. Optimize image size, and limit heavy JS effects. Use measurement tools like Google PageSpeed Insights to check and optimize.<\/p><p>Also, simplify the purchasing process. Don't force customers to fill in too much unnecessary information. With Zalo, the \u201cZalo Form\u201d feature (built-in form) usually yields a higher completion rate compared to pointing to an external Landing Page, especially in service industries.<\/p><p>For sales Landing Pages, content structure is also very important. Need to lead customers from problem -&gt; solution -&gt; proof -&gt; call to action. A cluttered Landing Page will confuse customers and they won't know what to do next.<\/p><h3>Syncing messages between Ads and Landing Page<\/h3><p>Consistency is the key to trust. If the <strong>Zalo Ads<\/strong> ad talks about \u201c50% Discount\u201d but when clicking on the Landing Page that information is nowhere to be found, customers will feel cheated. The bounce rate will skyrocket.<\/p><p>Ensure that the title, image, and offer on the ad match the content on the top part (Above the fold) of the Landing Page. This helps make the customer experience seamless and increases conversion potential.<\/p><ul>\n<li>Design Landing Pages with a Mobile-First priority.<\/li>\n<li>Optimize page load speed to under 3 seconds.<\/li>\n<li>Check display on Zalo's in-app browser.<\/li>\n<li>Registration form should be short, easy to fill (max 3-4 fields).<\/li>\n<li>CTA button should be prominent and easy to click with a thumb.<\/li>\n<li>Sync content and offers between Ads and Landing Page.<\/li>\n<\/ul><h2>8. Neglecting Customer Care from Zalo Ads<\/h2><p>The final and most regrettable mistake is having leads but not caring for them promptly. Unlike Google Search (proactive customers), customers from <strong>Zalo Ads<\/strong> are passive (reached by ads). Their needs can come and go very quickly. If you don't respond to messages or call back within 15-30 minutes, the closing rate will drop drastically.<\/p><p>Many businesses run message ads but do not have personnel monitoring the page 24\/7 or respond very slowly. A customer messages to ask for a price, and 3 hours later the shop replies, by then they have already bought elsewhere. Speed is money in online business.<\/p><p>Furthermore, not having a re-care script (Remarketing\/Upsell) for old customers is also a waste. <strong>Zalo Ads<\/strong> brings customers, but it is the customer service that brings long-term profit.<\/p><h3>Applying Chatbot and Auto-reply<\/h3><p>To solve the slow response problem, leverage the auto-reply feature and Chatbot of Zalo OA. Set up Frequently Asked Questions (FAQ) so customers can find basic information themselves immediately. This keeps customers engaged while waiting for a consultant to step in.<\/p><p>DPS.MEDIA always advises customers to build a methodical sales process alongside marketing campaigns. We provide <a href=\"https:\/\/dps.media\/en\/\">comprehensive Digital Marketing solution<\/a> to ensure that every lead brought in is processed thoroughly, maximizing the conversion rate.<\/p><h3>Nurturing customers via Zalo OA<\/h3><p>Zalo is a great customer care channel thanks to the Broadcast feature. Don't let customers buy once and then forget. Invite them to follow the OA and send periodic care messages, birthday wishes, or promotion announcements. The cost of sending Broadcast messages is much cheaper than running ads to find new customers.<\/p><p>Building a sustainable relationship with customers on Zalo helps increase Customer Lifetime Value (LTV). This is a smart strategy to reduce dependence on paid advertising in the long run.<\/p><ul>\n<li>Arrange personnel to chat on Zalo OA continuously during advertising hours.<\/li>\n<li>Set up welcome messages and auto-reply menus.<\/li>\n<li>Call to confirm orders\/consult immediately when a lead comes in (within 15 minutes).<\/li>\n<li>Build a professional sales closing script for staff.<\/li>\n<li>Use Zalo ZNS to send automated customer care notifications.<\/li>\n<li>Classify customer tags to send Broadcasts to the right audience.<\/li>\n<\/ul><h2>Conclusion: Master Zalo Ads to Breakthrough Revenue<\/h2><p>Run <strong>Zalo Ads<\/strong> is not hard, but running it to be profitable and sustainable requires serious investment in knowledge and strategy. The 8 mistakes mentioned above are the \u201cblack holes\u201d swallowing budgets that many SMEs in Vietnam are making. Identifying and fixing them is the first step for you to master this potential advertising channel.<\/p><p>From choosing the right goal, optimizing content, accurate targeting to measurement and customer care, every stage plays an equally important role. Don't expect a miracle to happen overnight. Be patient with testing, measuring, and continuous optimization.<\/p><p>If you still feel confused or do not have enough resources to implement yourself, seek support from professional units. <strong>DPS.MEDIA<\/strong> with practical experience and a dedicated team of experts is always ready to accompany you.<\/p><p>We provide multi-channel advertising optimization solutions, helping you not only save costs but also grow revenue sustainably. Don't let competitors surpass you just because they understand the tools better than you. Start changing your <strong>Zalo Ads<\/strong> strategy today to reap brilliant success.<\/p><p><strong>Key points to remember:<\/strong><\/p><ul>\n<li>Define clear goals before running.<\/li>\n<li>Invest in Zalo-standard images and content.<\/li>\n<li>Leverage old customer data for targeting.<\/li>\n<li>Install Pixel for accurate measurement.<\/li>\n<li>Try A\/B Testing continuously.<\/li>\n<li>Optimize Landing Page for mobile.<\/li>\n<li>Lightning-fast customer care.<\/li>\n<\/ul>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 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