{"id":35886,"date":"2026-01-22T10:40:57","date_gmt":"2026-01-22T03:40:57","guid":{"rendered":"https:\/\/dps.media\/quang-cao-shopee-huong-dan-thuc-chien-tu-con-so-0\/"},"modified":"2026-01-22T10:41:09","modified_gmt":"2026-01-22T03:41:09","slug":"shopee-ads-guide-real-combat-from-zero","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/shopee-ads-guide-real-combat-from-zero\/","title":{"rendered":"Guide to Running Shopee Ads from Scratch: Valuable Lessons from Real Operations"},"content":{"rendered":"

Starting the online selling journey requires you to understand clearly about Shopee Ads<\/strong> to compete. Shopee is currently the largest e-commerce platform in Vietnam with over 80 million monthly visits<\/a><\/strong>. According to the latest report, stores using advertising tools have revenue 3 times higher<\/a><\/strong> than normal. DPS.MEDIA<\/a> with real-world experience since 2017 will help you master the most foundational knowledge.<\/p>

Selling on the platform is not just about listing products and waiting for customers to find you. The fierce competition among millions of sellers forces you to have a proactive approach strategy. Advertising tools are the leverage to make your products appear before target customers' eyes. If you don't know how to operate, you'll easily fall into wasting money without results. This article provides a detailed roadmap to confidently master the game.<\/p>

Many beginners worry about high costs without real operation experience. However, if you understand the platform's algorithm principles, optimization becomes easy. We have supported over 5,400 customers to safely overcome this initial difficult phase. All knowledge in this article is distilled from real projects we have executed. Get ready to turn your store into an automatic sales machine.<\/p>

Learning from predecessors' mistakes saves you a lot of time. We don't just teach you how to click buttons to set up campaigns but also teach Marketing thinking. Understanding customer behavior on Shopee is the key to creating high-conversion ads. Don't waste your budget on keywords that don't bring real value. Join DPS.MEDIA to explore the secrets to sustainable success on this platform.<\/p>

Overview of Shopee Advertising and Potential for Beginners<\/h2>

\"Shopee<\/p>

Shopee Ads<\/strong> is a paid solution that displays your products in the most prime positions. When customers search for a specific keyword, your product appears right on the first page. This increases reach and naturally stimulates user buying behavior. This is the fastest way for a new store to get its first orders. You proactively control daily traffic to your store.<\/p>

Why do new sellers need this tool right from the start of their business? In reality, new stores often lack the credibility and necessary reviews to reach the Top. Advertising helps you bridge this gap by delivering products directly to those in need. You don't have to wait too long for the natural algorithm to recognize and recommend your products. Instead, you spend money to buy positions and valuable customer data.<\/p>

Shopee's advertising system is divided into three main types to serve different objectives. Search advertising helps you reach customers with clear shopping needs through keywords. Discovery advertising focuses on displaying products in suggestion areas like similar items. Shop Ads advertising helps increase brand recognition for your entire store on the results page. Each type has its own advantages that you need to coordinate smoothly.<\/p>

However, many beginners often make elementary mistakes that make campaigns ineffective. Choosing the wrong keywords or bidding too high are the most common errors today. Many also forget to optimize their store before deciding to pour money into advertising. The result is views but extremely low conversion rates, wasting budget. Understanding basic metrics will help you avoid these unnecessary risks.<\/p>

Below is a comparison table of the most popular advertising formats on Shopee platform today:<\/p>\n\n\n\n\n\n\n
Types<\/th>\nDisplay Position<\/th>\nMain goal<\/th>\nPriority Level<\/th>\n<\/tr>\n<\/thead>\n
Search advertising<\/td>\nSearch Results Page<\/td>\nDirect Sales Boost<\/td>\nHighest<\/td>\n<\/tr>\n
Discovery ads<\/td>\nToday's Suggestions, Similar Products<\/td>\nIncrease Product Views<\/td>\nAverage<\/td>\n<\/tr>\n
Shop Ads Advertising<\/td>\nTop of Results Page<\/td>\nBrand building<\/td>\nLow for New Sellers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

Real-life example: A new phone case shop can use search advertising to reach Top 1. Instead of waiting 6 months for natural SEO, they only take 1 day to get their first customers. Another example: A fashion shop uses discovery advertising to display products under best-selling dresses. This helps them attract competitors' customer base extremely effectively and subtly.<\/p>

The lesson is to start with a small budget to test different display positions. Don't rush to pour too much money into a single campaign without knowing the real effectiveness. Monitor click and conversion metrics daily for timely adjustments. Persistent incremental optimization will yield more sustainable results than bidding wars.<\/p>

What is Shopee Advertising and Its Basic Operation Mechanism<\/h3>

Essentially, this is a display position auction system based on bid and quality score. Every time a user performs a search, Shopee scans the products running ads. The system selects the most relevant products to display in priority positions. You only pay when customers actually click to view your product in the app.<\/p>

Quality score plays a crucial role in determining the display ranking of your ads. It is calculated based on keyword relevance, click-through rate, and product conversion rate. A product with a high quality score will be prioritized for display with lower bids than competitors. This creates fairness for shops with good content and attentive customer service. You don't need to be the richest to claim the top search position.<\/p>

Shopee's automatic system also provides smart optimization features for beginners. However, understanding manual operation will help you control your budget better in the long term. You can set daily spending limits to ensure you don't exceed your financial capacity. Mastering the bidding mechanism helps you make more accurate and effective strategic decisions.<\/p>

Why Start with Shopee Advertising Today?<\/h3>

The e-commerce market is growing rapidly, and users have daily shopping habits on the platform. If you're not in front of them, your competitors will certainly do it immediately. Advertising helps you maintain continuous presence and not miss any sales opportunities. This is the fastest way to collect data on target customers' preferences and behaviors.<\/p>

Additionally, running ads helps your products quickly gain sales and reviews. These metrics are extremely important to increase natural credibility score for your store in the future. When products have a solid foundation, advertising cost per order will gradually decrease over time. You're investing in long-term digital assets, not just short-term spending. This is a smart strategy to build a sustainable business on Shopee.<\/p>

The Most Popular Shopee Advertising Formats Today<\/h3>

The first and most important format is product search advertising through related keywords. You select a list of keywords that customers commonly use to search for your products in the search bar. When customers type the exact keyword, your product appears in the top 5 positions or at the bottom of the page. This is the most direct approach to consumers' current shopping needs.<\/p>

H\u00ecnh th\u1ee9c th\u1ee9 hai l\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1m ph\u00e1, gi\u00fap s\u1ea3n ph\u1ea9m xu\u1ea5t hi\u1ec7n t\u1ea1i c\u00e1c v\u1ecb tr\u00ed mang t\u00ednh ch\u1ea5t g\u1ee3i \u00fd th\u00eam. V\u00ed d\u1ee5 nh\u01b0 m\u1ee5c \u201cS\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1\u201d ho\u1eb7c \u201cC\u00f3 th\u1ec3 b\u1ea1n c\u0169ng th\u00edch\u201d n\u1eb1m \u1edf cu\u1ed1i trang chi ti\u1ebft s\u1ea3n ph\u1ea9m kh\u00e1c. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1ea1n ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang b\u0103n kho\u0103n ho\u1eb7c \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 thay th\u1ebf. Qu\u1ea3ng c\u00e1o kh\u00e1m ph\u00e1 th\u01b0\u1eddng c\u00f3 gi\u00e1 th\u1ea7u r\u1ebb h\u01a1n nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u0169ng r\u1ea5t \u1ea5n t\u01b0\u1ee3ng n\u1ebfu bi\u1ebft c\u00e1ch d\u00f9ng.<\/p>

Basic Mistakes of Beginners When Running Ads<\/h3>

Sai l\u1ea7m l\u1edbn nh\u1ea5t l\u00e0 ch\u1ecdn nh\u1eefng t\u1eeb kh\u00f3a qu\u00e1 r\u1ed9ng khi\u1ebfn qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 nhu c\u1ea7u. V\u00ed d\u1ee5 b\u1ea1n b\u00e1n \u201cgi\u00e0y ch\u1ea1y b\u1ed9 nam\u201d nh\u01b0ng l\u1ea1i ch\u1ea1y qu\u1ea3ng c\u00e1o cho t\u1eeb kh\u00f3a chung chung l\u00e0 \u201cgi\u00e0y\u201d gi\u00e1 cao. \u0110i\u1ec1u n\u00e0y khi\u1ebfn ng\u00e2n s\u00e1ch b\u1ecb c\u1ea1n ki\u1ec7t nhanh ch\u00f3ng m\u00e0 kh\u00f4ng mang l\u1ea1i \u0111\u01a1n h\u00e0ng n\u00e0o th\u1ef1c t\u1ebf cho gian h\u00e0ng b\u1ea1n. B\u1ea1n c\u1ea7n h\u1ecdc c\u00e1ch ch\u1ecdn l\u1ecdc t\u1eeb kh\u00f3a ng\u00e1ch \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 chi ph\u00ed \u0111\u1ea7u t\u01b0.<\/p>

The next mistake is not optimizing product images and titles before starting ads. Advertising only brings customers to the door; whether they buy depends on the product's appearance. Blurry images or uninformative titles make customers scroll past without clicking. Never waste valuable impressions due to carelessness in content preparation.<\/p>

Standard Process for Preparing Store Before Running Shopee Advertising<\/h2>

\"\"<\/p>

Thorough store preparation is the most important stepping stone before you decide to launch Shopee Ads<\/strong>. You shouldn't run ads for an empty or unprofessional store lacking buyer information. A well-optimized store will increase conversion from views to actual orders. Treat your store like a physical shop that needs to be neatly arranged and eye-catching. Professionalism builds solid trust in customers from the first touch.<\/p>

Product images must be clear, professional, and show all angles of the items you sell. Use high-contrast cover images to attract attention among thousands of other products. Product intro videos are also essential to increase persuasiveness for buyers. Statistics show products with videos have 40% higher order closure rates than image-only products. Investing in visual content is the fastest ROI in e-commerce.<\/p>

Next, product titles need to follow Shopee's standard SEO formula to optimize search algorithms. Titles should include: Product name + Brand + Key features + Specific size or color. Don't stuff too many keywords into the title, making it uncomfortable and unprofessional for readers. A clear title not only helps customers understand the product immediately but also supports targeted ad display. Put yourself in the buyer's shoes to write truly useful and easy-to-understand content.<\/p>

Pricing strategy also plays a pivotal role in the success or failure of upcoming ad campaigns. Research direct competitors' prices to offer the most reasonable and attractive rates. You don't have to be the cheapest, but show customers value worth their money. Use Shopee's promo tools like Flash Sale or Vouchers to stimulate buying psychology. Reasonable prices combined with good deals will be a powerful lever for your ads.<\/p>

Below is a checklist of items to review before clicking the run ad button for products:<\/p>