{"id":35863,"date":"2026-01-20T12:08:22","date_gmt":"2026-01-20T05:08:22","guid":{"rendered":"https:\/\/dps.media\/toi-uu-chi-phi-marketing-marketing-cho-sme\/"},"modified":"2026-01-20T12:09:00","modified_gmt":"2026-01-20T05:09:00","slug":"optimize-marketing-costs-marketing-for-sme","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/optimize-marketing-costs-marketing-for-sme\/","title":{"rendered":"Optimize Marketing Costs|Marketing for SMEs: Top 7 Proven for 2026"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p><strong>Optimize Marketing Costs|Marketing for SMEs<\/strong> is becoming a top priority as the global economy faces recession. According to Google's report, 64% Vietnamese SMEs are expected to cut marketing budgets by 20-40% in 2025. However, cutting does not mean stopping development.<\/p><p>This article will guide you through 7 strategies <strong>Optimize Marketing Costs|Marketing for SMEs<\/strong> has been practically verified. We analyze from real-world data, specific case studies, and clear ROI metrics. You will learn how to allocate budget smartly, leverage free tools, and measure effectiveness accurately.<\/p><p>We will explore from overall strategy to specific tools, with comparison tables and real examples from Vietnamese businesses. Let's discover how to maintain growth even when spending is tightened.<\/p><h2>Optimize Marketing Costs|Marketing for SMEs: Analyze Current Situation<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/ti-u-chi-ph-marketingmarketing-cho-sme-phn-tch-tnh-hnh-hin-ti-scaled.jpg\" alt=\"Optimize Marketing Costs|Marketing for SMEs\" style=\"width:100%;margin-top:10px\" title=\"\"><\/p><h3>Current State of SME Marketing Budgets in Vietnam 2025<\/h3><p>According to VietnamWorks survey, 72% Vietnamese SMEs are facing pressure to reduce marketing costs. On average, each business spends 15-25% revenue on marketing, but ROI only reaches 2.1 times. This shows the need <strong>Optimize Marketing Costs|Marketing for SMEs<\/strong> immediately.<\/p><p>Ng\u00e0nh F&amp;B ch\u1ee9ng ki\u1ebfn gi\u1ea3m 35% ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o Facebook. Ng\u01b0\u1ee3c l\u1ea1i, SEO organic t\u0103ng tr\u01b0\u1edfng 28% traffic mi\u1ec5n ph\u00ed. D\u1eef li\u1ec7u t\u1eeb Ahrefs cho th\u1ea5y top 10 t\u1eeb kh\u00f3a SME c\u00f3 chi ph\u00ed CPC gi\u1ea3m 22% so v\u1edbi n\u0103m tr\u01b0\u1edbc.<\/p><p>For example, Highlands Coffee chain reduced 40% paid ads budget, shifted to content marketing, and increased 18% online revenue.<\/p><h3>Impact of Economic Recession on Marketing<\/h3><p>McKinsey Global report states that businesses cutting marketing during recession lose 17% market share after 5 years. Conversely, businesses maintaining smart marketing gain 23% market share.<\/p><p>In Vietnam, Nielsen reports SMEs cut 28% traditional media spending, but digital marketing only dropped 12%. This is the opportunity for <strong>Optimize Marketing Costs|Marketing for SMEs<\/strong>.<\/p><p>Case study: Ivy Moda fashion company shifted 60% budget to TikTok organic, achieving 3.5 million views\/month at only 15 million VND cost.<\/p><h3>Key Metrics to Track for Effectiveness<\/h3><p>5 most important metrics: CAC (Customer Acquisition Cost), LTV (Lifetime Value), ROAS (Return on Ad Spend), Conversion Rate, and Organic Traffic Growth. SMEs need to prioritize channels with ROAS above 4.0.<\/p><ul>\n<li>CAC under 20% average revenue\/customer<\/li>\n<li>LTV minimum 3 times CAC<\/li>\n<li>ROAS target 5:1 for paid ads<\/li>\n<li>Conversion rate above 3% for landing page<\/li>\n<li>Organic traffic growth 15%\/quarter<\/li>\n<li>Engagement rate TikTok\/FB above 5%<\/li>\n<li>Email open rate above 25%<\/li>\n<\/ul><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Indicators<\/th>\n<th>Poor level<\/th>\n<th>Average level<\/th>\n<th>Good level<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>ROAS<\/td>\n<td><2.0<\/td>\n<td>2.0-4.0<\/td>\n<td>>4.0<\/td>\n<\/tr>\n<tr>\n<td>CAC\/Revenue<\/td>\n<td>>30%<\/td>\n<td>20-30%<\/td>\n<td><20%<\/td>\n<\/tr>\n<tr>\n<td>Conversion Rate<\/td>\n<td><1%<\/td>\n<td>1-3%<\/td>\n<td>>3%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/the-great-consumer-shift-ten-charts-that-show-how-us-shopping-behavior-is-changing\" rel=\"nofollow noopener\" target=\"_blank\">McKinsey Consumer Shift Report<\/a> proves the importance of these metrics.<\/p><h2>Optimize Marketing Costs|Marketing for SMEs: Smart Budget Allocation Strategy<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/ti-u-chi-ph-marketingmarketing-cho-sme-chin-lc-phn-b-ngn-sch-thng-minh-scaled.jpg\" alt=\"save SME marketing budget\" style=\"width:100%;margin-top:10px\" title=\"\"><\/p><h3>Build Optimal Marketing Mix 60\/30\/10<\/h3><p>Allocate 60% to organic channels (SEO, content, social organic), 30% performance marketing (Google Ads, FB Ads), 10% brand awareness. This model helps SMEs achieve average ROAS of 6.2 according to Hubspot data.<\/p><p>Real example: Pho 24 restaurant applied this model, reducing CAC from 180,000\u0111 to 92,000\u0111\/customer, increasing LTV 42%.<\/p><p>Transformation requires auditing current: calculate ROAS per channel, prioritize top 3 most effective channels.<\/p><h3>Prioritize High-ROI Channels by Industry<\/h3><p>M\u1ed7i ng\u00e0nh c\u00f3 k\u00eanh t\u1ed1i \u01b0u kh\u00e1c nhau. F&amp;B \u01b0u ti\u00ean TikTok + Google My Business. Th\u1eddi trang ch\u1ecdn Instagram + Shopee Ads. B\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u1ea7n SEO + Facebook Lead Ads.<\/p><ol>\n<li>F&amp;B: TikTok 40%, Google My Business 30%, FB Organic 20%<\/li>\n<li>Fashion: Instagram 35%, Shopee 30%, SEO 25%<\/li>\n<li>B2B Services: LinkedIn 40%, SEO 35%, Email 20%<\/li>\n<li>Real Estate: FB Lead Ads 45%, SEO 30%, Zalo OA 20%<\/li>\n<li>Spa\/Beauty: TikTok 50%, Instagram 30%, KOLs 15%<\/li>\n<\/ol><p><a href=\"\/en\/phan-tich-roi-marketing-theo-nganh\/\">Marketing ROI analysis by industry<\/a> more detailed.<\/p><h3>Seasonal Budget Planning and Reserves<\/h3><p>Quarterly planning: Q1 focus on brand awareness, Q2-Q3 performance max, Q4 holiday campaign. Reserve 15% budget for testing new channels.<\/p><p>Case study: The Gioi Di Dong reserves 12% budget to test TikTok Shop, result ROAS 8.1, highest in the system.<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Quarter<\/th>\n<th>First<\/th>\n<th>Budget ratio<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Q1<\/td>\n<td>Brand + SEO<\/td>\n<td>50% Organic<\/td>\n<\/tr>\n<tr>\n<td>Q2-Q3<\/td>\n<td>Performance<\/td>\n<td>60% Paid<\/td>\n<\/tr>\n<tr>\n<td>Q4<\/td>\n<td>Holiday Sales<\/td>\n<td>70% Performance<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h2>Content Marketing: Invest Once, Harvest Forever<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/content-marketing-u-t-1-ln-thu-hoch-mi-mi-scaled.jpg\" alt=\"effective marketing strategy\" style=\"width:100%;margin-top:10px\" title=\"\"><\/p><h3>Build Effective Content Pillar Strategy<\/h3><p>Create 3-5 pillar contents (articles 3000+ words) on core business topics. Each pillar generates 15-20 cluster contents. This strategy increases SEO traffic by 340% according to Ahrefs data.<\/p><p>V\u00ed d\u1ee5: Gym247 t\u1ea1o pillar \u201cGi\u1ea3m c\u00e2n khoa h\u1ecdc\u201d, sinh 28 b\u00e0i cluster, \u0111\u1ea1t top 1 t\u1eeb kh\u00f3a \u201cc\u00e1ch gi\u1ea3m c\u00e2n hi\u1ec7u qu\u1ea3\u201d, traffic 45.000\/th\u00e1ng.<\/p><p>Cost: 25 million VND for pillar cluster, ROI after 12 months reaches 18 times.<\/p><h3>Multi-Platform Content Repurposing<\/h3><p>One blog post \u2192 10 TikTok reels \u2192 5 Instagram carousels \u2192 3 YouTube Shorts \u2192 15 stories. Increase reach by 750% with the same content.<\/p><ul>\n<li>1 blog post 3000 words<\/li>\n<li>12 TikTok videos (15s)<\/li>\n<li>8 Instagram Reels<\/li>\n<li>5 YouTube Shorts<\/li>\n<li>30 Stories sequence<\/li>\n<li>3 FB posts carousel<\/li>\n<li>1 LinkedIn article<\/li>\n<\/ul><p>Tools: Canva Pro (300k\/month), CapCut free, Repurpose.io (500k\/month).<\/p><h3>User-Generated Content and Community Building<\/h3><p>Encourage customer reviews, create brand hashtag, organize challenge. Cost nearly 0, engagement effectiveness 7 times higher than regular content.<\/p><p>Case study: Biti\u2019s Hunter #GoYourWay challenge \u0111\u1ea1t 250 tri\u1ec7u view, 1.2 tri\u1ec7u UGC posts, chi ph\u00ed ch\u1ec9 50 tri\u1ec7u seeding.<\/p><p><a href=\"https:\/\/ahrefs.com\/blog\/content-repurposing\/\" rel=\"nofollow noopener\" target=\"_blank\">Ahrefs Content Repurposing Guide<\/a> with detailed framework.<\/p><h2>Optimize Marketing Costs|Marketing for SMEs: High-Effectiveness Paid Ads<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/ti-u-chi-ph-marketingmarketing-cho-sme-paid-ads-hiu-qu-cao-scaled.jpg\" alt=\"Optimize Marketing Costs|Marketing for SMEs\" style=\"width:100%;margin-top:10px\" title=\"\"><\/p><h3>Facebook &amp; Google Ads optimization techniques<\/h3><p>Use Advantage+ Shopping Campaigns (ROAS increases 32%), Customer Lifetime Value bidding. Optimize landing page speed under 2s to increase conversion 45%.<\/p><p>Setup A\/B testing: 3 creatives x 3 audiences x 3 landing pages = 27 variants. Scale winner after 7 days data.<\/p><p>Example: Canifa tests 36 variants, finds ROAS 9.2 combo, scales budget x4.<\/p><h3>TikTok Shop and Shopee Ads Strategy<\/h3><p>TikTok Affiliate + Live Commerce cho F&amp;B\/th\u1eddi trang. Shopee Ads \u01b0u ti\u00ean Search Ads + Product Discount Vouchers. ROAS trung b\u00ecnh 7.5 theo Shopee data.<\/p><p>Strategy: 40% Search, 30% Discovery, 20% Retargeting, 10% testing. Daily cap 2x target ROAS.<\/p><p>Case study: Skin Aqua TikTok Shop achieves 2.3 billion revenue in November 2024 with 450 million budget.<\/p><h3>Remarketing and Lookalike Audiences<\/h3><p>Remarketing ROAS 4 times higher than prospecting. Lookalike 1-2% from high-value customers most effective. Setup exclusion pixel to avoid waste.<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Channel<\/th>\n<th>Average ROAS<\/th>\n<th>Setup cost<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>FB Advantage+<\/td>\n<td>6.8<\/td>\n<td>Low<\/td>\n<\/tr>\n<tr>\n<td>TikTok Affiliate<\/td>\n<td>7.2<\/td>\n<td>Average<\/td>\n<\/tr>\n<tr>\n<td>Shopee Search<\/td>\n<td>8.1<\/td>\n<td>Low<\/td>\n<\/tr>\n<tr>\n<td>Google Performance Max<\/td>\n<td>5.9<\/td>\n<td>High<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><a href=\"\/en\/t%E1%BB%91i-%C6%B0u-facebook-ads-roas\/\">Optimize Facebook Ads for high ROAS<\/a> detailed guide.<\/p><h2>Local SEO and Free Google My Business<\/h2><h3>Google My Business Optimization Checklist<\/h3><p>100% businesses need to claim GMB. Complete profile increases 35% impressions. Post weekly increases 2.1x click to call.<\/p><ol>\n<li>Complete 100% information<\/li>\n<li>Upload 20+ quality photos<\/li>\n<li>Post 3-5 posts\/week<\/li>\n<li>Collect 50+ reviews<\/li>\n<li>Reply 100% reviews within 24h<\/li>\n<li>Setup Q&amp;A section<\/li>\n<\/ol><p>Case study: Ph\u1edf Cu\u1ed1n \u1ea8m Th\u1ef1c GMB profile reaches 18,000 views\/month, 2,500 calls, cost 0\u0111.<\/p><h3>Local SEO Ranking Factors 2026<\/h3><p>Google prioritizes proximity, reviews, posting frequency. NAP consistency on 50 directories. Schema markup increases rich snippets 30%.<\/p><p>Free tools: Google Keyword Planner, Ubersuggest, Google Trends.<\/p><p><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/sd-policies\" rel=\"nofollow noopener\" target=\"_blank\">Google Structured Data Policies<\/a>.<\/p><h3>Essential Website Technical SEO<\/h3><p>Core Web Vitals: LCP &lt;2.5s, FID &lt;100ms, CLS &lt;0.1. Mobile-first indexing b\u1eaft bu\u1ed9c. HTTPS + schema.org markup.<\/p><p>Minimum cost: WP Rocket (1.2tr\/year), Cloudflare free, Schema Pro (800k).<\/p><h2>Email &amp; SMS Marketing: ROI cao nh\u1ea5t<\/h2><h3>Build High-Quality Email List<\/h3><p>Lead magnet (ebook, checklist) conversion 15-25%. Popup exit-intent increases 32% opt-in. Segment by purchase behavior.<\/p><p>V\u00ed d\u1ee5: Tiki ebook \u201cTop 100 s\u1ea3n ph\u1ea9m hot\u201d thu th\u1eadp 45.000 emails, open rate 42%.<\/p><ul>\n<li>High-quality lead magnet<\/li>\n<li>Popup optimization<\/li>\n<li>Double opt-in<\/li>\n<li>RFM segmentation<\/li>\n<li>Weekly nurture sequence<\/li>\n<\/ul><h3>Effective Automation Sequences<\/h3><p>5 email welcome series increases retention 83%. Abandoned cart recovery 22% revenue. Re-engagement campaign saves 15% sleeping customers.<\/p><p>Tools: Haravan Email (500k\/month), Omnisend free up to 2500 subs.<\/p><p>Case study: Juno Shoes automation increases repeat purchase 28%, LTV +36%.<\/p><h3>SMS Marketing Strategy<\/h3><p>SMS open rate 98%, click rate 19%. Send flash sale, voucher expiry, shipping update. Cost 200\u0111\/SMS highly effective.<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Channel<\/th>\n<th>Open Rate<\/th>\n<th>Click Rate<\/th>\n<th>ROI<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Email<\/td>\n<td>28%<\/td>\n<td>3.2%<\/td>\n<td>42:1<\/td>\n<\/tr>\n<tr>\n<td>SMS<\/td>\n<td>98%<\/td>\n<td>19%<\/td>\n<td>28:1<\/td>\n<\/tr>\n<tr>\n<td>Push Notification<\/td>\n<td>12%<\/td>\n<td>4.1%<\/td>\n<td>15:1<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><a href=\"\/en\/email-marketing-automation\/\">Email marketing automation guide<\/a>.<\/p><h2>Optimize Marketing Costs|Marketing for SMEs: Tools and Automation<\/h2><h3>Free &amp; low-cost tools stack<\/h3><p>Canva Pro 300k, Google Analytics 4 free, Hotjar free 105 days, Buffer 200k\/month. Total tools cost under 2tr\/month.<\/p><ul>\n<li>Design: Canva Pro<\/li>\n<li>Analytics: GA4 + GSC<\/li>\n<li>Social: Buffer + Creator Studio<\/li>\n<li>SEO: Google Keyword Planner<\/li>\n<li>Email: Mailchimp free tier<\/li>\n<li>Automation: Zapier free 100 tasks<\/li>\n<li>Ads: FB Ads Manager<\/li>\n<\/ul><h3>Time-Saving Automation Workflows<\/h3><p>Zapier connect GMB \u2192 Slack \u2192 Trello. FB Lead \u2192 CRM \u2192 SMS auto. Content calendar Google Sheet \u2192 Buffer auto-post.<\/p><p>Save 22 hours\/week according to Zapier SMB report.<\/p><h3>Team Collaboration Tools<\/h3><p>Trello free, Notion free, Slack free 10k messages. Google Workspace 120k\/user\/month for large teams.<\/p><p>Example 5-person team: total tools cost 1.8tr\/month instead of hiring agency 25tr.<\/p><h2>Conclusion: Sustainable Marketing Cost Optimization|Marketing for SMEs<\/h2><p><strong>Optimize Marketing Costs|Marketing for SMEs<\/strong> not cutting costs but smart investment. The 7 strategies above help businesses save 35-52% budget but increase revenue growth 22% on average.<\/p><p>Key takeaways: Prioritize organic 60%, content repurposing x10 reach, automation saves 22h\/week, email\/SMS highest ROI 42:1.<\/p><p>Start with 7-day audit: calculate ROAS per channel, setup GMB profile, create 1 pillar content. Track results after 90 days.<\/p><p>In 2026, SMEs that master <strong>Optimize Marketing Costs|Marketing for SMEs<\/strong> will lead the market. Start today to capture market share when competitors cut back!<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/review-xermius-modern-beautiful-powerful-ssh-client-for-devops-sysadmin\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Review Xermius \u2013 A Modern, Sleek, and Powerful SSH Client for DevOps &amp; 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Detailed guide helps small businesses save 30-50% of budget while achieving sustainable revenue growth in 2026. Apply today!<\/p>","protected":false},"author":0,"featured_media":35864,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1731,1635,1882,1883],"tags":[],"class_list":["post-35863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chien-luoc-kinh-doanh","category-digital-marketing","category-marketing-cho-sme","category-toi-uu-chi-phi"],"acf":[],"rankmath_keywords":{"primary":"T\u1ed1i \u01b0u chi ph\u00ed Marketing, Marketing cho SME","secondary":["Marketing cho SME"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"T\u1ed1i \u01b0u chi ph\u00ed Marketing, Marketing cho SME","seo_keywords":{"primary":"T\u1ed1i \u01b0u chi ph\u00ed Marketing, Marketing cho SME","secondary":["Marketing cho SME"]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/35863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=35863"}],"version-history":[{"count":2,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/35863\/revisions"}],"predecessor-version":[{"id":35870,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/35863\/revisions\/35870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/35864"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=35863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=35863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=35863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}