{"id":35714,"date":"2026-01-10T00:33:52","date_gmt":"2026-01-09T17:33:52","guid":{"rendered":"https:\/\/dps.media\/bao-cao-toan-dien-skyscraper-thi-truong-agency-digital-marketing-tai-tp-hcm-2024-2025\/"},"modified":"2026-01-10T00:33:52","modified_gmt":"2026-01-09T17:33:52","slug":"comprehensive-report-skyscraper-agency-market-digital-marketing-ho-chi-minh-city-2024-2025","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/comprehensive-report-skyscraper-agency-market-digital-marketing-ho-chi-minh-city-2024-2025\/","title":{"rendered":"Comprehensive-Report-(Skyscraper):-Agency-and-Digital-Marketing-Market-in-Ho-Chi-Minh-City-2024-2025"},"content":{"rendered":"

The agency market in Vietnam in general and Ho Chi Minh City in particular is going through a historic transformation phase. Not only stopping at post-pandemic recovery, 2024 and 2025 forecasts mark the explosion of technology trends, profound changes in consumer behavior, and a fierce talent race.<\/p>\n\n\n\n

This article is an in-depth research project (Skyscraper), synthesizing data from many reputable reports (RECMA, Campaign Asia, Kantar, Nielsen\u2026) to provide the most comprehensive, multi-dimensional, and accurate view of the agency ecosystem in Ho Chi Minh City.<\/p>\n\n\n\n

1. The Big Picture: Market Scale & Key Data<\/h2>\n\n\n\n

According to the latest report, total advertising spend in Vietnam is expected to reach the milestone of 2.6 \u2013 3.4 billion USD<\/strong> in 2024. An impressive figure showing the appeal of the market with over 100 million people.<\/p>\n\n\n\n

The most notable point is the absolute dominance of Digital Advertising<\/strong>. This segment currently accounts for more than 70%<\/strong> total budget, with the majority of funds flowing to cross-border platforms like Meta, Google, and TikTok.<\/p>\n\n\n\n

\"Digital
The dominance of Digital Ad Spend over traditional channels (TV, Print, OOH)<\/figcaption><\/figure>\n\n\n\n

2. Agency Ecosystem Map in Ho Chi Minh City (2024-2025)<\/h2>\n\n\n\n

Ho Chi Minh City is the \u201cSilicon Valley\u201d of Vietnam's advertising industry, where thousands of large and small agencies gather. This ecosystem can be classified into the following main groups:<\/p>\n\n\n\n

2.1. The Network Giants (Global Agencies)<\/h3>\n\n\n\n

This is the playground of multinational corporations, holding Big Corp contracts (FMCG, Banking, Auto\u2026).<\/p>\n\n\n\n

    \n
  • WPP Group:<\/strong> Ogilvy, JWT, Mindshare.<\/li>\n
  • Dentsu Group:<\/strong> Dentsu Redder, Dentsu Creative. (Top of Campaign Asia Creative Rankings for 3 consecutive years).<\/li>\n
  • Omnicom:<\/strong> TBWA, OMD.<\/li>\n
  • Publicis Groupe:<\/strong> Leo Burnett, Saatchi & Saatchi, Publicis Vietnam.<\/li>\n<\/ul>\n\n\n\n

    2.2. The Local Heroes (Independent Agencies)<\/h3>\n\n\n\n

    The rise of domestic agencies is the brightest spot. They understand the culture (Local Insights), are flexible, and have competitive costs.<\/p>\n\n\n\n

      \n
    • Creative & Branding:<\/strong> Tinh Hoa Media, The Friday, Happiness Saigon.<\/li>\n
    • Digital Performance:<\/strong> PMAX, Novaon, CleverAds.<\/li>\n
    • Integrated Digital:<\/strong> Vinalink, SEONGON, DPS Media.<\/li>\n<\/ul>\n\n\n\n
      \"Ho
      Complex network of connections between Creative, Media, Tech and Production in Ho Chi Minh City<\/figcaption><\/figure>\n\n\n\n

      3. Service Segment Details: Who Does What?<\/h2>\n\n\n\n
      Segments<\/th>Main Services<\/th>Featured Agencies<\/th><\/tr><\/thead>
      SEO Agency<\/strong><\/td>Comprehensive SEO, Technical SEO, Link Building<\/td>GTV SEO, SEONGON, Gobranding, DPS Media<\/td><\/tr>
      PPC Agency<\/strong><\/td>Google Ads, FB Ads, TikTok Ads<\/td>CleverAds, Novaon, PMAX<\/td><\/tr>
      Social\/Influencer<\/strong><\/td>Booking KOLs, Content Creation, Community<\/td>T&A Ogilvy, 7Saturday, Hiip<\/td><\/tr>
      Web\/Tech<\/strong><\/td>Web Design, App Dev, UI\/UX<\/td>Mona Media, Canh Cam, Haravan<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      4. Personnel & Compensation Report (Talent Report)<\/h2>\n\n\n\n

      The battle for talent (Talent War) has never cooled down. According to salary reports from Adecco and ManpowerGroup 2024-2025, income levels in the industry show clear differentiation:<\/p>\n\n\n\n

        \n
      • Entry Level (Intern\/Junior):<\/strong> 8,000,000 \u2013 15,000,000 VND. High requirements for multitasking (Basic Design, Content, Tech).<\/li>\n
      • Middle Level (Manager\/Team Leader):<\/strong> 25,000,000 \u2013 50,000,000 VND. The most in-demand position in the market.<\/li>\n
      • Senior Level (Director\/Head):<\/strong> 3,000 USD \u2013 8,000 USD (even up to 12,000 USD for Regional Head positions at Global Agencies).<\/li>\n<\/ul>\n\n\n\n
        \"Agency
        Income advancement path from Junior to C-Level in the Agency industry<\/figcaption><\/figure>\n\n\n\n

        5. Future Trends: 2025-2030 Radar<\/h2>\n\n\n\n

        Based on analysis data, the following 4 trends will reshape the entire market:<\/p>\n\n\n\n

          \n
        • AI-First Agency:<\/strong> Applying AI is no longer optional but mandatory. AI reduces operating costs by 30% and increases efficiency by 20% (according to Brands Vietnam).<\/li>\n
        • Social Commerce & Shoppertainment:<\/strong> TikTok Shop has changed the game. Agencies not only do Branding but must commit to results (GMV).<\/li>\n
        • Short-form Video Dominance:<\/strong> The era of short attention spans. Production Houses must transform into mass production of vertical videos (Reels\/TikTok) with low cost and high speed.<\/li>\n
        • Data-Driven Everything:<\/strong> Every creative decision must be supported by user data (CDP).<\/li>\n<\/ul>\n\n\n\n
          \"Marketing
          AI, Social Commerce and Short Video are the strongest signals on the 2025 Radar<\/figcaption><\/figure>\n\n\n\n

          6. Rankings & Awards (Rankings)<\/h2>\n\n\n\n

          According to Campaign Asia announced at the end of 2024, the following names have been honored:<\/p>\n\n\n\n

            \n
          • Creative Agency of the Year:<\/strong> Leo Burnett (Gold), Happiness Saigon (Silver).<\/li>\n
          • Digital Agency of the Year:<\/strong> Mindshare (Gold), RED2 Digital (Bronze).<\/li>\n
          • Media Agency of the Year:<\/strong> Zenith (Gold), Brancher.X (Fastest Growing).<\/li>\n<\/ul>\n\n\n\n
            \"Top
            Leading Agency Names in the Vietnamese Market<\/figcaption><\/figure>\n\n\n\n

            Conclusion<\/h2>\n\n\n\n

            The Agency market in Ho Chi Minh City is a red ocean full of competition but also holds enormous opportunities for those who know how to seize the wave of technology. With a projected scale exceeding 5 billion USD by 2033, this remains one of the most vibrant and attractive industries in the Vietnamese economy.<\/p>\n