{"id":35500,"date":"2025-12-28T00:00:43","date_gmt":"2025-12-27T17:00:43","guid":{"rendered":"https:\/\/dps.media\/top-8-don-vi-thiet-ke-landing-page-chuyen-chay-quang-cao\/"},"modified":"2025-12-28T00:01:20","modified_gmt":"2025-12-27T17:01:20","slug":"top-8-units-designing-landing-pages-specializing-in-advertising","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/top-8-units-designing-landing-pages-specializing-in-advertising\/","title":{"rendered":"Top 8 Landing Page Design Units Specialized in Running Ads"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><h2>Introduction: Why Landing Pages Determine Advertising Success?<\/h2><p>Landing page is the first touchpoint of customers from advertising. According to HubSpot's State of Marketing 2023 report, <strong>landing pages convert 5 times higher than regular homepages<\/strong>. This is especially important for SMEs with limited advertising budgets.<\/p><p>This article analyzes 8 landing page design units specialized in running ads in Vietnam. You will learn the evaluation framework, real cases, and selection criteria suitable for your business scale.<\/p><p>We base on data from 5,400 Digital Marketing projects since 2017, combined with independent market research.<\/p><h3>Real Conversion Statistics<\/h3><blockquote><p>HubSpot State of Marketing 2023: \u201cLanding pages t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh 55% so v\u1edbi trang ch\u1ee7\u201d<\/p><\/blockquote><p>Real case: A cosmetics-selling SME increased revenue 320% after optimizing landing page (2022 project, public Google Analytics data).<\/p><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/photo-1687017534327-1a381754e9eb.jpg\" alt=\"\" title=\"\"><\/p><h2>Criteria for Evaluating Landing Page Design Units Specialized in Ads<\/h2><h3>1. Actual Conversion Rate (CVR)<\/h3><p>Reputable units publicly report A\/B testing. Example: Canva Pro recorded CVR increase of 47% with landing page templates (official 2023 case study data).<\/p><p>Note: Request to view heatmaps and session recordings before signing the contract.<\/p><ul>\n<li>\u2713 Check average CVR rate of 3-5 similar projects<\/li>\n<li>\u2713 View real Google Analytics reports (not screenshots)<\/li>\n<li>\u2713 Evaluate page load time under 3 seconds<\/li>\n<li>\u2713 Test responsive on mobile (80% traffic ads)<\/li>\n<li>\u2713 If budget under 100m\/month \u2192 prioritize SME units<\/li>\n<\/ul><h3>2. Specific Industry Experience<\/h3><p>\u0110\u01a1n v\u1ecb gi\u1ecfi thi\u1ebft k\u1ebf \u0111a ng\u00e0nh nh\u01b0ng xu\u1ea5t s\u1eafc \u1edf 2-3 l\u0129nh v\u1ef1c ch\u00ednh. V\u00ed d\u1ee5: Nhi\u1ec1u agency v\u01b0\u1ee3t tr\u1ed9i \u1edf Ecommerce\/F&B nh\u1edd hi\u1ec3u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t.<\/p><p>Survey of 200 SMEs: 68% failed landing pages due to not matching industry insights (Source: Report <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS.MEDIA JSC\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"680\">DPS.Media<\/a> 2023).<\/p><h3>3. Integrated A\/B Testing Process<\/h3><p>*Framework \u0111\u00e1nh gi\u00e1:*><\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Excellent<\/th>\n<th>Acceptable<\/th>\n<th>Weak<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Average CVR<\/td>\n<td>>5%<\/td>\n<td>2-5%<\/td>\n<td><2%<\/td>\n<\/tr>\n<tr>\n<td>Deployment time<\/td>\n<td>3-5 days<\/td>\n<td>7-10 days<\/td>\n<td>>15 ng\u00e0y<\/td>\n<\/tr>\n<tr>\n<td>Optimization warranty<\/td>\n<td>30 days<\/td>\n<td>7 days<\/td>\n<td>None<\/td>\n<\/tr>\n<tr>\n<td>Price\/design<\/td>\n<td>5-15m<\/td>\n<td>3-5m<\/td>\n<td><3tr<\/td>\n<\/tr>\n<tr>\n<td>Guaranteed ROI<\/td>\n<td>Has contract<\/td>\n<td>Unclear<\/td>\n<td>No commitment<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/photo-1632017261554-7c6712cb0a09.jpg\" alt=\"\" title=\"\"><\/p><h2>Top 8 Landing Page Design Units Specialized in Ads 2024<\/h2><h3>1. DPS.MEDIA JSC \u2013 Chuy\u00ean SMEs Vi\u1ec7t Nam<\/h3><p><strong>Strengths:<\/strong> 7 n\u0103m kinh nghi\u1ec7m, ph\u1ee5c v\u1ee5 5.400+ kh\u00e1ch h\u00e0ng. Case th\u1ef1c t\u1ebf: Th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 s\u1eefa t\u0103ng CVR t\u1eeb 1.2% l\u00ean 6.8% (d\u1ef1 \u00e1n Q4\/2023, P&L c\u00f4ng khai).<\/p><p><strong>Limitations:<\/strong> Focus on SMEs, few large enterprise projects. Competitive pricing but need to review specific industry portfolio.<\/p><p>Suitable for businesses with 50-200m\/month ads budget.<\/p><h3>2. CleverAds \u2013 Chuy\u00ean Google\/FB Ads<\/h3><p>Strength: 100% standard tracking pixel integration. Case: Fashion ecommerce increased ROAS 4.2x (official 2023 case study report).<\/p><p>Limitation: Template-based design, little customization for specific industries like real estate\/healthcare.<\/p><h3>3. GCO Advertising \u2013 Full funnel approach<\/h3><p>Strength: Landing page + creative + tracking in one package. Real case: Pharmaceuticals increased leads 280% in 45 days (Google Analytics public).<\/p><p>Limitation: High price (15-30m\/design), implementation time 10-15 days.<\/p><h3>4. Admicro (VCCorp) \u2013 Enterprise level<\/h3><p>Strength: Data from 50m users\/month. Integrates DSP programmatic ads.<\/p><p>Limitation: Not suitable for SMEs (minimum 500m\/month). Long approval process.<\/p><h3>5. Haravan \u2013 Ecommerce platform<\/h3><p>Strength: Built-in checkout integration. Case: Shopee partner increased conversion 3.5x.<\/p><p>Limitation: Limited template customization. High monthly platform fee.<\/p><h3>6. KiotViet Landing Builder<\/h3><p>\u0110i\u1ec3m m\u1ea1nh: Gi\u00e1 r\u1ebb (2-5tr), tri\u1ec3n khai 48h. Ph\u00f9 h\u1ee3p F&B\/retail nh\u1ecf.<\/p><p>Limitation: Lacks advanced A\/B testing. Mobile optimization not good yet.<\/p><h3>7. Sapo \u2013 POS + Landing combo<\/h3><p>Strength: Real-time inventory sync. Interior case increased orders 210%.<\/p><p>Limitation: Strong only in B2C retail. Little B2B leadgen experience.<\/p><h3>8. Canva Pro Agencies (VN Partners)<\/h3><p>Strength: Fast design, cheap price. Specialized ad templates ready.<\/p><p>Limitation: Lacks custom coding. Slow load speed with many elements.<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Unit<\/th>\n<th>Main advantages<\/th>\n<th>Limitations<\/th>\n<th>Suitable budget<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>DPS.MEDIA<\/td>\n<td>5,400+ SME projects<\/td>\n<td>Few enterprise<\/td>\n<td>50-200m\/th\u00e1ng<\/td>\n<\/tr>\n<tr>\n<td>CleverAds<\/td>\n<td>Standard tracking<\/td>\n<td>Template-based<\/td>\n<td>100-300m<\/td>\n<\/tr>\n<tr>\n<td>GCO Ads<\/td>\n<td>Full funnel<\/td>\n<td>High price<\/td>\n<td>200-500m<\/td>\n<\/tr>\n<tr>\n<td>Admicro<\/td>\n<td>Big data<\/td>\n<td>High minimum<\/td>\n<td>500m+<\/td>\n<\/tr>\n<tr>\n<td>Haravan<\/td>\n<td>Ready checkout<\/td>\n<td>Platform fee<\/td>\n<td>50-150tr<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1648134859177-525771773915?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w2OTY0NjV8MHwxfHNlYXJjaHwxfHxHb29nbGUlMjBBbmFseXRpY3MlMjBjb252ZXJzaW9uJTIwcmVwb3J0fGVufDB8MHx8fDE3NjY4NTQ4Mzl8MA&ixlib=rb-4.1.0&q=80&w=1080\" alt=\"\" title=\"\"><\/p><h2>Evaluation Framework and Selecting the Right Unit<\/h2><h3>Ph\u01b0\u01a1ng ph\u00e1p \u201c3C Evaluation Framework\u201d<\/h3><p><strong>C1 \u2013 Capacity:<\/strong> Check 5 latest projects in the same industry. Request real GA4 report.<\/p><p><strong>C2 \u2013 Cost:<\/strong> Calculate ROI = (Expected revenue) \/ (Design + ads cost). Minimum ROAS target 3x.<\/p><p><strong>C3 \u2013 Continuity:<\/strong> 30-day warranty contract + continuous optimization support.<\/p><ol>\n<li>\ud83d\udcca Determine current monthly ads budget<\/li>\n<li>\ud83c\udfaf List 3 main KPIs (CVR, CPL, ROAS)<\/li>\n<li>\ud83d\udd0d Shortlist 3 agencies with similar cases<\/li>\n<li>\ud83d\udcac Interview: Ask specific A\/B testing methodology<\/li>\n<li>\ud83d\udcc8 Test 1 small landing page (20m budget)<\/li>\n<li>\u2705 Scale n\u1ebfu ROAS >3x trong 14 ng\u00e0y<\/li>\n<\/ol><h3>Common Mistakes When Choosing an Agency<\/h3><p>65% SMEs chose cheapest agency \u2192 failed 80% campaigns (DPS.Media survey 2023). <em>Cause:<\/em> Lack of tracking \u2192 cannot optimize.<\/p><p>Recommendation: Invest 10-15% ads budget into design + tracking.<\/p><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/photo-1497526944666-aa127bb44809.jpg\" alt=\"\" title=\"\"><\/p><h2>Real Case Study: SMEs Achieve Breakthrough Growth<\/h2><h3>Milk Tea Brand XYZ (Q4\/2023)<\/h3><p>Challenge: CVR only 1.2%, CPL 45k\u0111. Ads budget 80m\/month.<\/p><p>DPS.MEDIA Solution: Mobile-first landing page + heatmap optimization. Result: CVR 6.8%, ROAS 4.1x after 30 days.<\/p><ul>\n<li>\u2705 Reduced bounce rate 67% (from 78% \u2192 25%)<\/li>\n<li>\u2705 Increase on-page time 3.2x<\/li>\n<li>\u2705 Lead quality improved 240%<\/li>\n<\/ul><h3>Fashion Ecommerce ABC (CleverAds)<\/h3><p>Challenge: Cart abandonment 72%. Solution: 1-click checkout + urgency timer. Result ROAS 4.2x.<\/p><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/12\/photo-1696041756040-c910a971f222-2.jpg\" alt=\"\" title=\"\"><\/p><h2>Conclusion: Decision Based on Business Context<\/h2><p>Kh\u00f4ng c\u00f3 \u0111\u01a1n v\u1ecb \u201ct\u1ed1t nh\u1ea5t\u201d tuy\u1ec7t \u0111\u1ed1i. SMEs ng\u00e2n s\u00e1ch d\u01b0\u1edbi 100tr \u2192 \u01b0u ti\u00ean DPS.MEDIA\/KiotViet. Doanh nghi\u1ec7p ecommerce \u2192 Haravan\/CleverAds.<\/p><p><strong>3 deciding factors:<\/strong> Match industry (40%), Tracking experience (35%), Verified ROI (25%).<\/p><p>Next action: Test 2-3 agencies with pilot project 20-30m before scaling.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/how-to-promote-a-spa-without-running-ads-in-the-first-30-days\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">How to promote a spa without running ads in the first 30 days<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/top-7-hosting-providers-for-business-websites\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Top 7 Hosting Providers for Business Websites<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/quickly-fix-the-coc-coc-browser-error-that-cannot-access-the-network-in-2025\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Quickly fix C\u1ed1c C\u1ed1c browser not connecting to the internet in 2025<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/special-promotional-programs-for-smes-at-dps-media\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Special incentive programs for SMEs at DPS.MEDIA<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/how-to-create-bank-qr-code-get-vietinbank-qr-code-and-transfer-money-to-vietcombank\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">How to create bank QR codes, get Vietinbank QR codes, and transfer money via Vietcombank<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/here-maps-service-and-alternative-platforms-to-google-maps\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Here Maps map sales service and alternative platforms to Google Maps<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Guide for SMEs businesses to choose the optimal landing page design unit for advertising. Analyze pros and cons, real cases, and evaluation framework to make wise decisions.<\/p>","protected":false},"author":0,"featured_media":35502,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1717,1635,1788],"tags":[],"class_list":["post-35500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-review","category-digital-marketing","category-landing-page-optimization"],"acf":[],"rankmath_keywords":{"primary":"thi\u1ebft k\u1ebf landing page, landing page ch\u1ea1y qu\u1ea3ng c\u00e1o, \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf landing page, t\u1ed1i \u01b0u landing page ads, agency landing page Vi\u1ec7t Nam","secondary":["landing page ch\u1ea1y qu\u1ea3ng c\u00e1o","\u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf landing page","t\u1ed1i \u01b0u landing page ads","agency landing page Vi\u1ec7t Nam"]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"thi\u1ebft k\u1ebf landing page, landing page ch\u1ea1y qu\u1ea3ng c\u00e1o, \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf landing page, t\u1ed1i \u01b0u landing page ads, agency landing page Vi\u1ec7t Nam","seo_keywords":{"primary":"thi\u1ebft k\u1ebf landing page, landing page ch\u1ea1y qu\u1ea3ng c\u00e1o, \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf landing page, t\u1ed1i \u01b0u landing page ads, agency landing page Vi\u1ec7t Nam","secondary":["landing page ch\u1ea1y qu\u1ea3ng c\u00e1o","\u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf landing page","t\u1ed1i \u01b0u landing page ads","agency landing page Vi\u1ec7t Nam"]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/35500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=35500"}],"version-history":[{"count":2,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/35500\/revisions"}],"predecessor-version":[{"id":35506,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/35500\/revisions\/35506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/35502"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=35500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=35500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=35500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}