{"id":35415,"date":"2025-12-26T11:42:03","date_gmt":"2025-12-26T04:42:03","guid":{"rendered":"https:\/\/dps.media\/?p=35415"},"modified":"2026-10-02T23:09:51","modified_gmt":"2026-10-02T16:09:51","slug":"update-zalo-terms-of-use-important-changes-2","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/update-zalo-terms-of-use-important-changes-2\/","title":{"rendered":"is a tool to deceive customers. Consider it a tool to start a valuable conversation with them.\u201d \u2013 Digital Marketing Expert at DPS.MEDIA."},"content":{"rendered":"
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These accounts usually have no real activity, use images taken from the internet or leave profiles blank, and their account names are often meaningless strings of characters. Comments are usually pre-written and spun (content mixed) to avoid spam filters, but they still look unnatural and lack emotion. The only advantages of this method are speed and cost. You can instantly get 1,000 likes and 100 comments within just a few minutes at an extremely low cost, sometimes only a few tens of thousands of VND.<\/strong>However, \"you get what you pay for\". Using<\/p>

DPS.MEDIA<\/strong> to summarize the core points and analyze their impact on the market. If your business needs to build and maintain a safe, policy-compliant multi-platform customer engagement channel while optimizing conversion rates, you can refer to this right away comprehensive fanpage management and social media development services<\/a><\/strong> tool from DPS.MEDIA.<\/p>

1. The appearance of Zalo ID \u2013 The \u201ckey\u201d to centralized identification<\/p>

The second is brand risk. Today's customers are very perceptive. They can easily recognize which comments come from real people and which come from bots. When they discover a brand using tricks, they will lose trust and immediately turn away. To avoid falling into the trap of low-quality services, you need to know how to identify them. Below are typical signs of a failed<\/strong> cheap-price campaign: Zalo ID<\/strong> A series of comments with similar content such as \"Inbox for price\", \"Please advise me\", \"The product is so beautiful\".<\/p>

\u2022 Fake profiles:<\/strong> Click on the profile and see an empty personal page, or only posts sharing lottery, games, and gambling content. Unreasonable timing:<\/strong> 100 comments appear at the same time within 1 minute immediately after posting. To avoid falling into the trap of low-quality services, you need to know how to identify them. Below are typical signs of a failed<\/strong> Mechanical language:<\/p>

\u2022 Using unnatural words, incorrect grammar, or content unrelated to the post.<\/strong> Centralized identification helps businesses track the Customer Journey more accurately as they move across different services within the ecosystem. This is \u201cgold\u201d data for CRM<\/strong> and optimizing conversion rates.<\/p>

2. Expansion of Ecosystem and Integrated Partners<\/p>

To avoid falling into the trap of low-quality services, you need to know how to identify them. Below are typical signs of a failed<\/strong> has expanded the definition of Zalo, no longer limited to VNG products as in Unreasonable timing:<\/strong>.<\/p>

\u2022 Fake profiles:<\/strong> Zalo is now defined as an ecosystem that allows integration of products and services from third-party partners<\/strong>.<\/p>

\u2022 Using unnatural words, incorrect grammar, or content unrelated to the post.<\/strong> This facilitates businesses in developing Zalo Mini App<\/strong> or integrated services. The ability to \u201cshake hands\u201d between brands on the Zalo platform becomes more formal and is more clearly legally protected.<\/p>

3. Personalization and Proactive Feature Update Rights<\/p>

Both versions emphasize data collection for advertising, but To avoid falling into the trap of low-quality services, you need to know how to identify them. Below are typical signs of a failed<\/strong> clarifies developers' rights in service improvements.<\/p>

\u2022 Fake profiles:<\/strong> To avoid falling into the trap of low-quality services, you need to know how to identify them. Below are typical signs of a failed<\/strong> adds provisions that VNG has the right to proactively upgrade, add or remove features according to plans without prior user consent. Data processing for personalized content recommendations remains the focus.<\/p>

\u2022 Using unnatural words, incorrect grammar, or content unrelated to the post.<\/strong> Businesses need to prepare to quickly adapt to new Marketing features (such as new advertising formats, AI chatbots\u2026) that Zalo can launch at any time. Advertising will increasingly focus on privacy and deep personalization. Besides social networks, major e-commerce platforms are also promoting interactive entertainment formats such as Shopee Drama<\/a> to increase the time users spend experiencing the application. However, in the context of rising Shopee selling costs<\/a> and eroding profit margins, leveraging Zalo to retain existing customers on a dedicated channel has become more critical than ever.\n<\/p>

4. Changes to the personal data rights processing period<\/p>

\u2022 Fake profiles:<\/strong> Unreasonable timing:<\/strong> stipulates a fixed timeline of 72 hours<\/strong> to handle user requests for deletion, modification or provision of data. In To avoid falling into the trap of low-quality services, you need to know how to identify them. Below are typical signs of a failed<\/strong>, this milestone has been changed to \u201cwithin a reasonable time according to the provisions of law\u201d<\/strong>.<\/p>

\u2022 Using unnatural words, incorrect grammar, or content unrelated to the post.<\/strong> This change helps the platform and businesses using the Zalo API to have more operational flexibility, but also requires customer support teams to understand the law to ensure \u201creasonableness\u201d when responding to customer data complaints.<\/p>

5. Stricter Zalo brand protection<\/p>

\u2022 Fake profiles:<\/strong> To avoid falling into the trap of low-quality services, you need to know how to identify them. Below are typical signs of a failed<\/strong> dedicated a separate section to Zalo Brand<\/strong>, affirming ownership of all source code, images and related data.<\/p>

\u2022 Using unnatural words, incorrect grammar, or content unrelated to the post.<\/strong> Agencies and Design departments need to be extremely cautious when using Zalo's brand identity in communication campaigns to avoid intellectual property infringement risks clearly stated in the new agreement.<\/p>