{"id":35415,"date":"2025-12-26T11:42:03","date_gmt":"2025-12-26T04:42:03","guid":{"rendered":"https:\/\/dps.media\/?p=35415"},"modified":"2025-12-26T12:52:04","modified_gmt":"2025-12-26T05:52:04","slug":"update-zalo-terms-of-use-important-changes","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/update-zalo-terms-of-use-important-changes\/","title":{"rendered":"Update Zalo Terms of Use \u2013 Important Changes"},"content":{"rendered":"
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Zalo has just taken an important step in standardizing the platform with the update Terms of Service version v2<\/strong>. For marketers and business owners operating on this ecosystem, understanding the legal changes not only helps comply with regulations but also opens up opportunities to reach new customers.<\/p>

DPS.MEDIA<\/a><\/strong> please summarize the core points and analyze their impact on the market.<\/p>

1. The appearance of Zalo ID \u2013 The \u201ckey\u201d to centralized identification<\/p>

The most foundational change in v2<\/strong> is the introduction of Zalo ID<\/strong> \u2013 a technology solution provided by Zalo Platforms Co., Ltd.<\/p>

\u2022 Content of the change:<\/strong> While v1<\/strong> only focused on VNG accounts, v2<\/strong> the regulation requires users to switch to using Zalo ID accounts to access services to enhance security and ensure seamless operations. Data sharing between VNG and Zalo Platforms is mandatory to implement this integration.<\/p>

\u2022 Marketing Impact:<\/strong> Centralized identification helps businesses track the Customer Journey more accurately as they move across different services within the ecosystem. This is \u201cgold\u201d data for CRM<\/strong> and optimizing conversion rates.<\/p>

2. Expansion of Ecosystem and Integrated Partners<\/p>

v2<\/strong> has expanded the definition of Zalo, no longer limited to VNG products as in v1<\/strong>.<\/p>

\u2022 Content of the change:<\/strong> Zalo is now defined as an ecosystem that allows integration of products and services from third-party partners<\/strong>.<\/p>

\u2022 Marketing Impact:<\/strong> This facilitates businesses in developing Zalo Mini App<\/strong> or integrated services. The ability to \u201cshake hands\u201d between brands on the Zalo platform becomes more formal and is more clearly legally protected.<\/p>

3. Personalization and Proactive Feature Update Rights<\/p>

Both versions emphasize data collection for advertising, but v2<\/strong> clarifies developers' rights in service improvements.<\/p>

\u2022 Content of the change:<\/strong> v2<\/strong> adds provisions that VNG has the right to proactively upgrade, add or remove features according to plans without prior user consent. Data processing for personalized content recommendations remains the focus.<\/p>

\u2022 Marketing Impact:<\/strong> Businesses need to prepare a mindset to adapt quickly to new Marketing features (such as new advertising formats, AI chatbots...) that Zalo can \u201claunch\u201d at any time. Advertising will increasingly head towards privacy and deep personalization.<\/p>

4. Changes to the personal data rights processing period<\/p>

\u2022 Content of the change:<\/strong> v1<\/strong> stipulates a fixed timeline of 72 hours<\/strong> to handle user requests for deletion, modification or provision of data. In v2<\/strong>, this milestone has been changed to \u201cwithin a reasonable time according to the provisions of law\u201d<\/strong>.<\/p>

\u2022 Marketing Impact:<\/strong> This change helps the platform and businesses using the Zalo API to have more operational flexibility, but also requires customer support teams to understand the law to ensure \u201creasonableness\u201d when responding to customer data complaints.<\/p>

5. Stricter Zalo brand protection<\/p>

\u2022 Content of the change:<\/strong> v2<\/strong> dedicated a separate section to Zalo Brand<\/strong>, affirming ownership of all source code, images and related data.<\/p>

\u2022 Marketing Impact:<\/strong> Agencies and Design departments need to be extremely cautious when using Zalo's brand identity in communication campaigns to avoid intellectual property infringement risks clearly stated in the new agreement.<\/p>