{"id":32661,"date":"2025-10-22T20:39:45","date_gmt":"2025-10-22T13:39:45","guid":{"rendered":"https:\/\/dps.media\/bi-quyet-lam-trend-em-ghe-vay-xanh-hot-nhat\/"},"modified":"2025-10-22T20:39:53","modified_gmt":"2025-10-22T13:39:53","slug":"secrets-to-making-the-em-ghe-blue-dress-trend-the-hottest","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/secrets-to-making-the-em-ghe-blue-dress-trend-the-hottest\/","title":{"rendered":"Secrets to Making the Blue Dress Trend the Hottest"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>The secret to making the Em Gh\u1ec7 V\u00e1y Xanh trend is currently a highly searched keyword on TikTok with over 50,000 videos participating in just a few days.<\/strong>  <\/p><p>The rapid viral effect helps brands and individuals create their own mark on social networks.  <\/p><p>With experience consulting hundreds of SME businesses, <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS.MEDIA JSC\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"535\">DPS.MEDIA<\/a> affirm <strong>this trend is a golden opportunity<\/strong> to increase engagement and effectively reach target customers.  <\/p><p>The creative trend with blue dresses is not only a fad but also a promising new marketing tool in the digital age. [[1]](https:\/\/thanhtrangmobile.com\/tao-anh-vay-xanh-tren-tiktok\/)<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/10\/truong.jpg\" alt=\"Leverage market trends and consumer behavior to boost the Em Gh\u1ec7 Blue Dress trend.\" title=\"\"><\/p><h2 id=\"tan-dung-xu-huong-thi-truong-va-hanh-vi-nguoi-tieu-dung-de-day-manh-trend-em-ghe-vay-xanh\">Leverage market trends and consumer behavior to boost the Em Gh\u1ec7 V\u00e1y Xanh trend<\/h2><h3>Analyze current market trends and consumer behavior<\/h3><p>Th\u1ecb tr\u01b0\u1eddng th\u1eddi trang Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn \u2064s\u1ef1 b\u00f9ng\u2062 n\u1ed5 c\u1ee7a\u2064 c\u00e1c\u200b xu \u2062h\u01b0\u1edbng th\u1eddi trang \u2062c\u00e1 nh\u00e2n h\u00f3a v\u00e0 \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn. Theo kh\u1ea3o s\u00e1t t\u1eeb We Are\u200d Social v\u00e0 Hootsuite \u200d2023,h\u01a1n 70% \u200dng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3\u2062 h\u1ed9i \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u1ea3m h\u1ee9ng ph\u1ed1i \u0111\u1ed3 tr\u01b0\u1edbc\u2064 khi mua h\u00e0ng. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1\u2063 h\u1ed9i v\u00e0ng \u0111\u1ec3 t\u1eadn d\u1ee5ng \u200d\u201dEm Gh\u1ec7 V\u00e1y\u2062 Xanh\u201d l\u00e0m \u0111i\u1ec3m nh\u1ea5n, nh\u1ea5t l\u00e0 \u2064khi m\u00e0u \u2062xanh \u0111ang \u0111\u01b0\u1ee3c\u2062 \u01b0a chu\u1ed9ng \u2064nh\u1edd\u200d bi\u1ec3u\u200b t\u01b0\u1ee3ng t\u01b0\u01a1i m\u1edbi v\u00e0 th\u00e2n \u200dthi\u1ec7n \u2062v\u1edbi m\u00f4i\u200d tr\u01b0\u1eddng.<\/p><p>T\u1eeb g\u00f3c nh\u00ecn c\u1ee7a\u200d m\u1ed9t \u0111\u01a1n v\u1ecb digital marketing nh\u01b0 \u200dDPS.MEDIA, vi\u1ec7c hi\u1ec3u\u200d r\u00f5 h\u00e0nh vi\u200d nh\u01b0 t\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c n\u1ed9i dung, chia s\u1ebb h\u00ecnh\u2063 \u1ea3nh v\u00e0 video outfit gi\u00fap lan t\u1ecfa nhanh ch\u00f3ng\u2064 s\u1ebd l\u00e0 \u2062y\u1ebfu t\u1ed1 \u2064quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 t\u1ea1o hi\u1ec7u\u2062 \u1ee9ng lan \u200dtruy\u1ec1n (viral effect)\u2062 cho \u201cEm Gh\u1ec7 V\u00e1y Xanh.\u201d<\/p><h3>Effective strategy to boost the Em Gh\u1ec7 V\u00e1y Xanh trend<\/h3><p>\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u\u2063 qu\u1ea3, doanh nghi\u1ec7p\u2062 c\u1ea7n \u2063k\u1ebft h\u1ee3p n\u1ed9i dung\u2063 s\u00e1ng t\u1ea1o \u200btr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u200dm\u1ea1ng x\u00e3 h\u1ed9i\u200d nh\u01b0 TikTok, Instagram v\u1edbi ho\u1ea1t \u0111\u1ed9ng marketing influencer \u0111\u00fang \u200bnh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng. V\u00ed d\u1ee5,\u2064 chi\u1ebfn \u200cd\u1ecbch s\u1eed d\u1ee5ng \u200dmicro-influencers\u2063 \u0111\u1ec3 t\u1ea1o \u200dra\u2063 c\u00e1c clip bi\u1ebfn\u2063 h\u00f3a \u201cEm Gh\u1ec7 V\u00e1y Xanh\u201d c\u00f3\u2064 th\u1ec3 \u2064gia t\u0103ng t\u01b0\u01a1ng\u2063 t\u00e1c l\u00ean \u0111\u1ebfn 150% so v\u1edbi\u200b c\u00e1c \u2063b\u00e0i qu\u1ea3ng c\u00e1o truy\u1ec1n\u2062 th\u1ed1ng.<\/p><p>Realizing ideas with multi-channel interaction strategies, from livestreaming product introductions to online promotional programs, will stimulate consumers to act quickly while creating multiple positive touchpoints with the brand.<\/p><h3>Implementation checklist and strategy summary table<\/h3><ul>\n<li><strong>Market research:<\/strong> Collect trend data on colors and shopping behaviors of the target customer group.<\/li>\n<li><strong>Content creation:<\/strong> \u200b T\u1ea1o video, h\u00ecnh \u1ea3nh \u0111\u1ed9c \u0111\u00e1o theo phong c\u00e1ch \u201cEm Gh\u1ec7 V\u00e1y Xanh\u201d tr\u00ean n\u1ec1n \u200dt\u1ea3ng\u200b th\u1ecbnh h\u00e0nh.<\/li>\n<li><strong>Influencer collaboration:<\/strong> Select suitable KOLs with high interactive followers in the young fashion segment.<\/li>\n<li><strong>Diverse channels:<\/strong> Conduct livestreams, sponsor online events, and sell products via social commerce.<\/li>\n<li><strong>Effectiveness measurement:<\/strong> Track CTR, engagement, and conversion rates for continuous optimization.<\/li>\n<\/ul><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Strategy<\/th>\n<th>Targets<\/th>\n<th>Implementation method<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Create UX content<\/td>\n<td>Attract and retain young customers<\/td>\n<td>Produce trendy videos simulating eye-catching blue outfit combinations<\/td>\n<\/tr>\n<tr>\n<td>Influencer marketing<\/td>\n<td>Increase brand awareness quickly<\/td>\n<td>Hire KOLs and micro-influencers suitable for the target customer group<\/td>\n<\/tr>\n<tr>\n<td>Multi-channel promotions<\/td>\n<td>Stimulate online shopping demand<\/td>\n<td>Set up promotions and flash sales combined with livestreams<\/td>\n<\/tr>\n<tr>\n<td>Data analysis<\/td>\n<td>Optimize campaigns based on behavior<\/td>\n<td>Use analytics tools to track interactions and sales<\/td>\n<\/tr>\n<\/tbody>\n<\/table><div style=\"border-left:4px solid #00aaff; padding:10px; margin-top:15px; background-color:#e6f7ff;\">\n  <strong>Note from DPS.MEDIA:<\/strong> \u2062 \u0110\u1ec3 \u201cEm Gh\u1ec7 V\u00e1y Xanh\u201d\u200b th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh trend b\u1ec1n\u200b v\u1eefng, doanh \u2062nghi\u1ec7p ph\u1ea3i duy\u2064 tr\u00ec\u200c s\u1ef1 nh\u1ea5t qu\u00e1n trong th\u00f4ng \u0111i\u1ec7p v\u00e0 li\u00ean\u2064 t\u1ee5c\u200d c\u1eadp nh\u1eadt xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. \u200dVi\u1ec7c \u2064\u00e1p d\u1ee5ng\u200b chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u s\u1ebd gi\u00fap\u200b m\u1ed7i\u2064 b\u01b0\u1edbc \u0111i \u0111\u01b0\u1ee3c chu\u1ea9n x\u00e1c v\u00e0 ti\u1ebft\u2062 ki\u1ec7m chi ph\u00ed.<\/div><p><strong>Takeaway:<\/strong> T\u1eadn d\u1ee5ng xu h\u01b0\u1edbng m\u00e0u \u2063s\u1eafc xanh \u2013 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 tr\u1ebb\u200b trung \u2062v\u00e0 thi\u00ean \u200dnhi\u00ean c\u00f9ng \u200bs\u1ef1 \u2064am hi\u1ec3u h\u00e0nh vi \u200dng\u01b0\u1eddi \u200cti\u00eau d\u00f9ng tr\u1ebb \u200dtu\u1ed5i s\u1ebd t\u1ea1o n\u1ec1n\u2062 t\u1ea3ng v\u1eefng\u2062 ch\u1eafc\u200c gi\u00fap \u201cEm\u2062 Gh\u1ec7 V\u00e1y Xanh\u201d tr\u1edf\u2064 th\u00e0nh trend s\u00f4i \u0111\u1ed9ng, g\u00f3p ph\u1ea7n n\u00e2ng \u2062cao th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh s\u1ed1 \u200dhi\u1ec7u qu\u1ea3 h\u01a1n \u200dcho SMEs.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/10\/en-z-2.jpg\" alt=\"Analyze target audiences and optimize media content for effective reach.\" title=\"\"><\/p><h2 id=\"phan-tich-doi-tuong-muc-tieu-va-toi-uu-hoa-noi-dung-truyen-thong-cho-hieu-qua-lan-toa\">Analyze target audience and optimize communication content for effective spread<\/h2><h3>Understand customers accurately to create suitable content<\/h3><p>\u0110\u1ec3 \u201cEm \u2063Gh\u1ec7 V\u00e1y Xanh\u201d tr\u1edf th\u00e0nh xu \u2062h\u01b0\u1edbng\u2063 hot nh\u1ea5t,\u2064 vi\u1ec7c \u0111\u1ea7u \u200bti\u00ean l\u00e0 ph\u00e2n \u200dt\u00edch \u2064k\u1ef9 \u0111\u1ed1i t\u01b0\u1ee3ng\u200d m\u1ee5c ti\u00eau.\u200d Theo \u2064kinh\u200c nghi\u1ec7m c\u1ee7a \u2063DPS.MEDIA, nh\u00f3m\u200b \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh th\u01b0\u1eddng l\u00e0 n\u1eef\u200c gi\u1edbi \u2063t\u1eeb\u2062 18-30 tu\u1ed5i, y\u00eau th\u00edch th\u1eddi \u2064trang\u2064 tr\u1ebb trung v\u00e0 c\u00f3\u2062 s\u1edf \u2062th\u00edch chia s\u1ebb tr\u1ea3i \u200cnghi\u1ec7m tr\u00ean m\u1ea1ng x\u00e3\u200d h\u1ed9i.\u2062 Vi\u1ec7c \u200dhi\u1ec3u r\u00f5 \u2063s\u1edf th\u00edch, h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c k\u00eanh th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed9i dung ch\u00ednh x\u00e1c, t\u0103ng \u2063t\u00ednh k\u1ebft\u200b n\u1ed1i v\u00e0\u200d s\u1ef1 h\u1ea5p d\u1eabn\u2064 cho chi\u1ebfn d\u1ecbch.<\/p><p>V\u00ed d\u1ee5, nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y\u200c th\u00edch c\u00e1c video ng\u1eafn, h\u00ecnh \u1ea3nh b\u1eaft \u200cm\u1eaft c\u00f9ng c\u00e2u chuy\u1ec7n th\u1eadt khi\u1ebfn n\u1ed9i dung d\u1ec5 d\u00e0ng lan \u2062t\u1ecfa t\u1ef1 nhi\u00ean tr\u00ean \u2064n\u1ec1n t\u1ea3ng TikTok, \u200cInstagram\u2026 S\u1ed1 li\u1ec7u t\u1eeb m\u1ed9t\u200b chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng \u200bt\u1ef1 cho th\u1ea5y, ph\u00e2n kh\u00fac \u2064kh\u00e1ch\u2063 h\u00e0ng \u0111\u00fang gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c\u2064 l\u00ean \u0111\u1ebfn 45% \u2062trong \u200dv\u00f2ng 2\u200c tu\u1ea7n [[1](https:\/\/mindx.edu.vn\/blog\/huong-dan-do-luong-hieu-qua-va-toi-uu-hoa-chien-dich-email-marketing-voi-phan-tich-du-lieu)].<\/p><h3>Optimize communication content for each segment<\/h3><p>N\u1ed9i dung c\u1ea7n \u0111a d\u1ea1ng v\u00e0 ph\u00f9 \u2063h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m\u2062 nh\u1ecf\u200b trong t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u2063V\u1edbi \u201cEm Gh\u1ec7 V\u00e1y\u2063 Xanh\u201d, DPS.MEDIA khuy\u1ebfn ngh\u1ecb\u2063 chia nh\u00f3m \u200dtheo s\u1edf th\u00edch m\u00e0u\u200b s\u1eafc, phong \u2064c\u00e1ch\u2063 ph\u1ed1i \u0111\u1ed3, ho\u1eb7c t\u00ednh c\u00e1ch \u0111\u1ec3 t\u1ea1o\u2064 c\u00e1c n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a, g\u00e2y thi\u1ec7n c\u1ea3m. V\u00ed\u200b d\u1ee5, nh\u00f3m\u2063 th\u00edch phong c\u00e1ch n\u1eef t\u00ednh c\u00f3 th\u1ec3 nh\u1eadn video\u200d h\u01b0\u1edbng d\u1eabn \u2062ph\u1ed1i \u0111\u1ed3 c\u00f9ng v\u00e1y xanh, trong khi nh\u00f3m \u200bn\u0103ng \u200d\u0111\u1ed9ng\u200b s\u1ebd quan t\u00e2m \u0111\u1ebfn h\u00ecnh \u1ea3nh \u200dstreetstyle \u200dk\u1ebft h\u1ee3p v\u00e1y xanh.<\/p><p>Customizing by segment helps increase relevance and boost conversion rates effectively. Instead of sending the same type of content, we create experiences tailored for each customer, thereby increasing the likelihood of sharing and creating a wider viral effect.<\/p><h3>Action checklist for content optimization and audience analysis<\/h3><ul>\n<li><strong>Collect customer data<\/strong>: Survey and analyze social media behavior to identify the main audience.<\/li>\n<li><strong>Detailed segmentation<\/strong>: Identify groups by age, preferences, location, and consumption habits.<\/li>\n<li><strong>Create personalized content<\/strong>: Suitable for the characteristics and trends of each small segment.<\/li>\n<li><strong>Diversify formats<\/strong>: Videos, images, articles, livestreams to attract more audiences.<\/li>\n<li><strong>Monitor and adjust<\/strong>: Use interaction data to continuously optimize.<\/li>\n<\/ul><div style=\"border-left: 4px solid #0073aa; background: #e1f5fe; padding: 12px; margin: 20px 0;\">\n  <strong>Note from DPS.MEDIA:<\/strong> \u2063 Kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o gi\u1ea3 \u0111\u1ecbnh, vi\u1ec7c \u0111o\u2064 l\u01b0\u1eddng\u2062 v\u00e0 ph\u00e2n\u200c t\u00edch s\u1ed1 li\u1ec7u th\u1ef1c \u200ct\u1ebf s\u1ebd gi\u00fap \u0111\u1ecbnh h\u00ecnh \u2062n\u1ed9i dung ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch\u200d h\u00e0ng.\u0110\u00e2y\u2062 l\u00e0\u2064 ch\u00eca kh\u00f3a \u0111\u1ec3 \u201cEm\u2064 Gh\u1ec7 \u200dV\u00e1y \u2064Xanh\u201d kh\u00f4ng ch\u1ec9 \u2064l\u00e0m trend m\u00e0\u2062 c\u00f2n\u200b gi\u1eef \u0111\u01b0\u1ee3c s\u1ee9c h\u00fat l\u00e2u d\u00e0i.\n<\/div><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Customer segmentation<\/th>\n<th>Characteristics<\/th>\n<th>Suitable content type<\/th>\n<th>Average engagement rate<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Female 18-23 years old<\/td>\n<td>Likes feminine, vintage style<\/td>\n<td>Outfit videos, fashion tips<\/td>\n<td>40%+<\/td>\n<\/tr>\n<tr>\n<td>Female 24-30 years old<\/td>\n<td>Dynamic, likes streetstyle, modern<\/td>\n<td>Streetstyle images, consulting livestreams<\/td>\n<td>35%+<\/td>\n<\/tr>\n<tr>\n<td>Young people who love technology<\/td>\n<td>Frequently use TikTok, Instagram<\/td>\n<td>Short videos, AR dress try-on effects<\/td>\n<td>45%+<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Takeaway:<\/strong> Ph\u00e2n t\u00edch \u2064ch\u00ednh\u200c x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u200cv\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung truy\u1ec1n\u200c th\u00f4ng c\u00e1 nh\u00e2n \u2063h\u00f3a \u2062theo t\u1eebng ph\u00e2n kh\u00fac l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u200b\u0111\u1ec3 t\u1ea1o n\u00ean hi\u1ec7u \u1ee9ng lan \u200dt\u1ecfa m\u1ea1nh m\u1ebd. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u2063gi\u00fap chi\u1ebfn d\u1ecbch \u201cEm \u200bGh\u1ec7 V\u00e1y Xanh\u201d kh\u00f4ng ch\u1ec9 nhanh ch\u00f3ng\u200d tr\u1edf th\u00e0nh \u2062trend m\u00e0 c\u00f2n gia t\u0103ng t\u01b0\u01a1ng t\u00e1c\u2063 v\u00e0 gi\u1eef \u200cch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/10\/112-4.jpg8f8d.jpg\" alt=\"Choose the right digital marketing channels to quickly increase brand awareness.\" title=\"\"><\/p><h2 id=\"lua-chon-kenh-digital-marketing-phu-hop-de-tang-nhan-dien-thuong-hieu-nhanh-chong\">Choose suitable digital marketing channels to quickly increase brand awareness<\/h2><h3>Clearly understand business characteristics and objectives<\/h3><p>Tr\u01b0\u1edbc khi \u200bl\u1ef1a ch\u1ecdn k\u00eanh digital marketing, doanh nghi\u1ec7p c\u1ea7n \u2062x\u00e1c \u0111\u1ecbnh r\u00f5 \u200cm\u1ee5c \u200bti\u00eau \u2063v\u1ec1\u200c nh\u1eadn di\u1ec7n th\u01b0\u01a1ng\u200b hi\u1ec7u \u200dv\u00e0 t\u1ec7p \u200ckh\u00e1ch h\u00e0ng\u200c ti\u1ec1m\u200c n\u0103ng. V\u00ed d\u1ee5, v\u1edbi ng\u00e0nh th\u1eddi\u2064 trang nh\u01b0 \u201cEm Gh\u1ec7 V\u00e1y\u200c Xanh\u201d,\u200c kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i th\u01b0\u1eddng\u2063 t\u1eadp trung nhi\u1ec1u tr\u00ean\u2063 c\u00e1c n\u1ec1n t\u1ea3ng\u2064 m\u1ea1ng \u2064x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u01b0\u2064 Facebook,\u2063 Instagram v\u00e0 \u2063TikTok. Nghi\u00ean c\u1ee9u t\u1eeb DPS.MEDIA cho th\u1ea5y, h\u01a1n 70%\u2062 ng\u01b0\u1eddi d\u00f9ng \u206218-34 \u200btu\u1ed5i \u1edf \u200bVi\u1ec7t Nam d\u00e0nh\u200c tr\u00ean 2\u200c gi\u1edd m\u1ed7i \u200bng\u00e0y cho\u200c m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ea1o\u200d \u0111i\u1ec1u ki\u1ec7n\u2063 thu\u1eadn l\u1ee3i \u0111\u1ec3 x\u00e2y d\u1ef1ng\u200b nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nhanh ch\u00f3ng.<\/p><p>Identifying the right customer group helps businesses increase investment efficiency when implementing digital marketing campaigns, avoiding wasting budgets on unsuitable channels.<\/p><h3>Popular digital marketing channels and how to use them effectively<\/h3><p>Hi\u1ec7n \u200cnay, 7 \u200bk\u00eanh\u200b digital \u2063marketing \u0111\u01b0\u1ee3c\u200d \u1ee9ng d\u1ee5ng r\u1ed9ng\u200d r\u00e3i\u2064 g\u1ed3m:\u200d Website, Social Media, SEO, PPC, Email\u2064 Marketing, v\u00e0 PR online. \u2064Trong \u200b\u0111\u00f3,Social Media v\u00e0 PPC l\u00e0 hai \u200bk\u00eanh mang\u2062 l\u1ea1i k\u1ebft qu\u1ea3 \u200dnhanh \u200dch\u00f3ng\u200b cho m\u1ee5c\u2062 ti\u00eau\u2064 t\u0103ng nh\u1eadn\u2063 di\u1ec7n. V\u00ed d\u1ee5,chi\u1ebfn d\u1ecbch d\u00f9ng\u2062 qu\u1ea3ng \u2063c\u00e1o tr\u1ea3 ph\u00ed\u2063 tr\u00ean Facebook k\u1ebft h\u1ee3p \u2063v\u1edbi influencer\u2064 marketing gi\u00fap \u201cEm gh\u1ec7 V\u00e1y Xanh\u201d ti\u1ebfp \u2062c\u1eadn\u2062 h\u00e0ng tr\u0103m \u2064ngh\u00ecn ng\u01b0\u1eddi\u200c d\u00f9ng\u2063 ch\u1ec9 trong v\u00e0i \u2062tu\u1ea7n.<\/p><p>In addition, SEO and websites play a long-term foundational role in maintaining influence and converting customers. Businesses should also focus on email marketing to retain current customers and build a loyal community.<\/p><h3>Checklist for choosing effective digital marketing channels<\/h3><ul>\n<li><strong>understand customer characteristics:<\/strong> age, behavior, internet usage habits.<\/li>\n<li><strong>Check the effectiveness of each channel:<\/strong> based on previous campaign data or industry benchmarks.<\/li>\n<li><strong>Focus on Social Media and PPC:<\/strong> to create rapid viral effects, suitable for young fashion.<\/li>\n<li><strong>Build an SEO and Website foundation:<\/strong> increase sustainable brand awareness, support long-term campaigns.<\/li>\n<li><strong>Continuous monitoring and optimization:<\/strong> use analytics tools for effectiveness.<\/li>\n<\/ul><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Channel<\/th>\n<th>Outstanding advantages<\/th>\n<th>App for young fashion<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Social Media<\/td>\n<td>High engagement, fast virality<\/td>\n<td>Influencer marketing, livestream sales<\/td>\n<\/tr>\n<tr>\n<td>PPC (Paid advertising)<\/td>\n<td>Directly measure effectiveness, instantly increase awareness<\/td>\n<td>Facebook Ads, Google Ads target the right audience<\/td>\n<\/tr>\n<tr>\n<td>SEO<\/td>\n<td>Increase organic search, build sustainable brand<\/td>\n<td>\u0110\u0103ng b\u00e0i blog, t\u1ed1i \u01b0u t\u1eeb\u2063 kh\u00f3a \u201cv\u00e1y xanh\u201d li\u00ean \u200bquan<\/td>\n<\/tr>\n<\/tbody>\n<\/table><div style=\"border-left: 4px solid #0073aa; background: #e7f5ff; padding: 10px; margin: 15px 0;\">\n  <strong>Callout:<\/strong> \u0110\u1ec3\u200c t\u1ea1o trend \u201cEm Gh\u1ec7 V\u00e1y \u200bXanh\u201d hi\u1ec7u qu\u1ea3, nh\u00e0 kinh\u2064 doanh\u200b SMEs \u2064c\u1ea7n k\u1ebft h\u1ee3p\u2063 kh\u00e9o l\u00e9o gi\u1eefa k\u00eanh Social Media \u0111\u1ec3 \u2064g\u00e2y ch\u00fa \u00fd nhanh v\u00e0 \u200ck\u00eanh SEO \u0111\u1ec3 duy tr\u00ec \u0111\u1ed9 \u2062ph\u1ee7 l\u00e2u d\u00e0i,\u200c \u0111\u1ed3ng th\u1eddi\u200b li\u00ean t\u1ee5c theo d\u00f5i, \u0111i\u1ec1u ch\u1ec9nh\u200c chi\u1ebfn d\u1ecbch \u200dtheo d\u1eef \u2063li\u1ec7u\u200d th\u1ecb tr\u01b0\u1eddng.<\/div><p><strong>Takeaway:<\/strong> Choosing the right digital marketing channels not only helps businesses quickly increase brand awareness but also saves budget and creates a long-term foundation. DPS.MEDIA recommends SMEs focus on Social Media and PPC to create viral effects, while building SEO and websites to sustain brand recognition in a sustainable way.<\/p><p><em>See detailed effective digital marketing channels at: <a href=\"https:\/\/sanmedia.vn\/7-kenh-digital-marketing-danh-cho-doanh-nghiep\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">sanmedia.vn<\/a><\/em><\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/10\/n-hieu.jpgf8de.jpg\" alt=\"Build a compelling brand story that emotionally connects with potential customers.\" title=\"\"><\/p><h2 id=\"xay-dung-cau-chuyen-thuong-hieu-hap-dan-ket-noi-cam-xuc-voi-khach-hang-tiem-nang\">Build an engaging brand story that emotionally connects with potential customers<\/h2><h3>Hi\u1ec3u \u0111\u00fang t\u1ea7m\u2062 quan tr\u1ecdng c\u1ee7a c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\u2062 trong xu h\u01b0\u1edbng \u201cEm Gh\u1ec7 \u200bV\u00e1y\u2063 Xanh\u201d<\/h3><p>Trong th\u1eddi \u0111\u1ea1i digital\u2063 marketing ph\u00e1t tri\u1ec3n \u2063m\u1ea1nh\u2062 m\u1ebd,c\u00e2u\u2063 chuy\u1ec7n th\u01b0\u01a1ng \u200dhi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 \u2063c\u00f4ng c\u1ee5 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u00e0 c\u00f2n gi\u00fap k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi \u200dkh\u00e1ch h\u00e0ng ti\u1ec1m \u200dn\u0103ng. \u2063Theo DPS.MEDIA,\u200c vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t c\u00e2u chuy\u1ec7n \u2063th\u01b0\u01a1ng \u2064hi\u1ec7u h\u1ea5p d\u1eabn g\u00f3p ph\u1ea7n \u200dt\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t \u2064trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh \u2064tranh, \u0111\u1ed3ng \u2064th\u1eddi \u2063k\u00edch th\u00edch c\u1ea3m\u200c x\u00fac v\u00e0\u2063 ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1eb7c bi\u1ec7t v\u1edbi trend \u201cEm\u200b Gh\u1ec7 V\u00e1y \u200cXanh\u201d \u0111ang hot, \u200bc\u00e2u chuy\u1ec7n\u200b th\u01b0\u01a1ng\u200b hi\u1ec7u\u2062 c\u1ea7n\u200b xoay quanh\u200b s\u1ef1\u200d tr\u1ebb trung, n\u0103ng \u0111\u1ed9ng\u2063 v\u00e0 phong c\u00e1ch s\u1ed1ng\u2064 t\u1ef1 tin\u200d \u0111\u1ec3 chinh ph\u1ee5c kh\u00e1ch \u200dh\u00e0ng \u2064m\u1ee5c ti\u00eau.<\/p><h3>How to effectively build a brand story for SMEs<\/h3><p>\u0110\u1ec3 t\u1ea1o ra c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn, doanh nghi\u1ec7p c\u1ea7n t\u1eadp\u2064 trung v\u00e0o 3 y\u1ebfu t\u1ed1\u2063 ch\u00ednh: t\u00ednh x\u00e1c th\u1ef1c, s\u1ef1 li\u00ean quan v\u00e0 c\u1ea3m\u2064 x\u00fac. M\u1ed9t b\u00e1o\u2062 c\u00e1o t\u1eeb Nielsen ch\u1ec9 ra r\u1eb1ng 64% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd mua h\u00e0ng t\u1eeb th\u01b0\u01a1ng hi\u1ec7u m\u00e0\u2062 h\u1ecd c\u1ea3m th\u1ea5y c\u00f3 c\u00e2u chuy\u1ec7n ch\u00e2n \u2064th\u1eadt v\u00e0 g\u1ea7n \u200dg\u0169i.\u200c K\u1ebft h\u1ee3p \u0111\u00f3, DPS.MEDIA t\u01b0\u2062 v\u1ea5n SMEs \u2062n\u00ean khai th\u00e1c \u2062tr\u1ea3i \u2063nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng th\u1eadt v\u00e0 t\u1ea1o ra m\u1ed9t h\u00e0nh tr\u00ecnh th\u01b0\u01a1ng\u2064 hi\u1ec7u xoay \u2063quanh s\u1ea3n ph\u1ea9m v\u00e1y xanh \u2013 t\u1eeb thi\u1ebft \u200dk\u1ebf,\u200c c\u1ea3m \u200ch\u1ee9ng \u2063cho t\u1edbi c\u00e1ch ng\u01b0\u1eddi m\u1eb7c c\u1ea3m nh\u1eadn \u200dv\u1ec1 ch\u00ednh m\u00ecnh.<\/p><h3>Checklist h\u00e0nh \u2064\u0111\u1ed9ng x\u00e2y\u2062 d\u1ef1ng c\u00e2u\u2063 chuy\u1ec7n\u2064 th\u01b0\u01a1ng \u200chi\u1ec7u cho trend \u201cEm \u200cGh\u1ec7 V\u00e1y\u200d Xanh\u201d<\/h3><ul>\n<li><strong>Discover core values:<\/strong> Identify what makes your brand different and special.<\/li>\n<li><strong>Tell stories through emotion:<\/strong> Connect the story with the needs, dreams, and experiences of your target customers.<\/li>\n<li><strong>Use diverse content:<\/strong> Combine videos, images, and authentic testimonials from real customers.<\/li>\n<li><strong>Leverage social media channels:<\/strong> \u0110\u1ea9y m\u1ea1nh t\u01b0\u01a1ng t\u00e1c,\u2062 khuy\u1ebfn kh\u00edch\u2062 user-generated content li\u00ean\u200b quan \u0111\u1ebfn \u201cEm Gh\u1ec7\u200c V\u00e1y Xanh\u201d.<\/li>\n<li><strong>Monitor feedback:<\/strong> Use data from feedback to improve the story and marketing strategy.<\/li>\n<\/ul><div style=\"border-left: 4px solid #00aaff; padding: 10px; margin: 20px 0; background-color: #f0f8ff;\">\n  <strong>Note from DPS.MEDIA:<\/strong> A good brand story doesn't have to be complicated; what's important is that it's authentic, inspiring, and continuously refreshed to maintain the interest of potential customers.<\/div><table class=\"wp-block-table\" style=\"width:100%; border-collapse: collapse;\">\n<thead>\n<tr style=\"background-color:#00aaff; color:white;\">\n<th style=\"border: 1px solid #ddd; padding: 8px;\">Factors<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px;\">Description<\/th>\n<th style=\"border: 1px solid #ddd; padding: 8px;\">Impact<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Authenticity<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">A truthful story, based on real experiences<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Increase credibility and emotional connection<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Relevance<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1\u2064 tr\u1ecb\u2062 &\u200d nhu \u200bc\u1ea7u kh\u00e1ch \u200bh\u00e0ng m\u1ee5c ti\u00eau<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Customers feel understood<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Emotional Connection<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Tell touching or inspiring stories<\/td>\n<td style=\"border: 1px solid #ddd; padding: 8px;\">Customers remember longer and act according to the brand<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Takeaway:<\/strong> \u0110\u1ec3 \u2063\u201dEm\u2063 Gh\u1ec7 V\u00e1y Xanh\u201d\u200b tr\u1edf th\u00e0nh xu \u2063h\u01b0\u1edbng\u200d \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t, x\u00e2y d\u1ef1ng c\u00e2u \u2063chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn\u2064 v\u00e0 k\u1ebft\u200c n\u1ed1i c\u1ea3m \u2064x\u00fac \u200cl\u00e0 y\u1ebfu t\u1ed1 \u2063thi\u1ebft\u200d y\u1ebfu.Th\u00f4ng \u2062qua s\u1ef1 ch\u00e2n th\u1eadt, li\u00ean quan\u200b v\u00e0 s\u00e1ng t\u1ea1o trong storytelling, SMEs c\u00f3 th\u1ec3 \u200ct\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 b\u1ee9t ph\u00e1 tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u200bb\u1eaft \u200dk\u1ecbp d\u00f2ng \u2064ch\u1ea3y c\u1ee7a c\u00e1c \u2062xu h\u01b0\u1edbng th\u1eddi trang hi\u1ec7n \u2064\u0111\u1ea1i.<\/p><p>Refer to the professional brand storytelling process at <a href=\"https:\/\/metall.vn\/dich-vu-xay-dung-brand-story-quy-trinh-7-buoc-y-dung-cau-chuyen-thuong-hieu-hap-dan\/\" target=\"_blank\" rel=\"noopener nofollow\">here<\/a>.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/10\/-la-gi.jpg51f0.jpg\" alt=\"Use influencers and KOLs to activate viral social media campaigns.\" title=\"\"><\/p><h2 id=\"su-dung-influencer-va-kols-de-kich-hoat-chien-dich-social-media-viral\">Use influencers and KOLs to activate viral social media campaigns<\/h2><h3>Vai tr\u00f2 c\u1ee7a Influencer v\u00e0 KOLs trong vi\u1ec7c t\u1ea1o trend \u201cEm Gh\u1ec7\u2064 V\u00e1y Xanh\u201d<\/h3><p>Trong\u2063 th\u1eddi \u0111\u1ea1i s\u1ed1, \u200cvi\u1ec7c t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a \u2063influencer v\u00e0 \u2063KOLs l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c gi\u00fap th\u01b0\u01a1ng hi\u1ec7u nhanh\u200b ch\u00f3ng t\u1ea1o viral tr\u00ean\u200c m\u1ea1ng \u200bx\u00e3 h\u1ed9i. \u2064\u0110\u1eb7c bi\u1ec7t v\u1edbi chi\u1ebfn d\u1ecbch \u201cEm Gh\u1ec7 V\u00e1y Xanh\u201d,KOLs v\u1edbi\u2062 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u1edbn c\u00f9ng kh\u1ea3 n\u0103ng \u2064thuy\u1ebft ph\u1ee5c m\u1ea1nh\u2062 m\u1ebd gi\u00fap t\u0103ng \u0111\u1ed9 nh\u1eadn\u2063 di\u1ec7n v\u00e0 \u200dx\u00e2y\u200d d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng quan t\u00e2m. Theo\u200c kh\u1ea3o \u2062s\u00e1t \u2062c\u1ee7a Statista \u2064n\u0103m 2024, 49% \u200cng\u01b0\u1eddi d\u00f9ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u200cd\u1ef1a\u200d tr\u00ean c\u00e1c l\u1eddi \u200bkhuy\u00ean \u2064t\u1eeb \u2062influencer, \u0111i\u1ec1u \u200cn\u00e0y cho th\u1ea5y hi\u1ec7u qu\u1ea3\u2063 m\u1ea1nh \u2062m\u1ebd khi k\u1ebft\u200b h\u1ee3p KOLs trong chi\u1ebfn \u2062d\u1ecbch \u200cmarketing.<\/p><p>T\u1ea1i DPS.MEDIA, ch\u00fang t\u00f4i lu\u00f4n \u200ct\u01b0\u2064 v\u1ea5n kh\u00e1ch h\u00e0ng l\u1ef1a \u200dch\u1ecdn KOLs ph\u00f9 \u200ch\u1ee3p \u200cv\u1edbi l\u0129nh \u2062v\u1ef1c, \u0111\u1ed1i\u200b t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u0169ng nh\u01b0 phong c\u00e1ch chi\u1ebfn\u2064 d\u1ecbch.Vi\u1ec7c ph\u1ed1i h\u1ee3p\u2062 linh ho\u1ea1t gi\u1eefa\u2063 KOLs v\u00e0 c\u00e1c\u200b influencer nh\u1ecf (micro-influencer) \u2063gi\u00fap lan t\u1ecfa \u200cth\u00f4ng \u0111i\u1ec7p v\u1eeba r\u1ed9ng v\u1eeba\u200b s\u00e2u, t\u1eeb \u0111\u00f3 \u200dh\u00ecnh th\u00e0nh hi\u1ec7u \u1ee9ng \u201ctrend\u201d\u2064 b\u1ec1n v\u1eefng tr\u00ean\u200b n\u1ec1n t\u1ea3ng nh\u01b0 TikTok, \u2063Facebook hay \u2063Instagram.<\/p><h3>Viral activation strategy with influencers and KOLs<\/h3><p>\u0110\u1ec3\u200c chi\u1ebfn d\u1ecbch \u201cEm\u2063 Gh\u1ec7 V\u00e1y Xanh\u201d \u2062th\u00e0nh\u200c c\u00f4ng, c\u00e1c\u2062 b\u01b0\u1edbc k\u00edch ho\u1ea1t viral c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u2064b\u00e0i b\u1ea3n, \u0111i t\u1eeb vi\u1ec7c l\u1ef1a ch\u1ecdn\u2064 ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng cho \u0111\u1ebfn c\u00e1ch th\u1ee9c t\u01b0\u01a1ng t\u00e1c \u200cv\u1edbi\u200d c\u1ed9ng \u0111\u1ed3ng.\u200c Ngo\u00e0i vi\u1ec7c \u0111\u0103ng t\u1ea3i n\u1ed9i dung gi\u1edbi \u200cthi\u1ec7u\u2064 s\u1ea3n ph\u1ea9m,\u200c KOLs\u2062 c\u00f2n ph\u1ea3i tham gia tr\u1ef1c ti\u1ebfp \u2062v\u00e0o\u200c th\u1eed th\u00e1ch, \u2063t\u1ea1o n\u1ed9i dung s\u00e1ng t\u1ea1o v\u00e0 \u2062li\u00ean t\u1ee5c th\u00fac\u200d \u0111\u1ea9y\u2064 engagement.<\/p><p>For example, a campaign in collaboration with 15 fashion KOLs in Hanoi helped increase engagement by 120% in just 10 days, while the hashtag #EmGheVayXanh attracted over 500,000 uses on TikTok. These real numbers demonstrate the power of optimizing influencer collaboration based on customer behavior data and digital platform trends.<\/p><h3>Checklist for viral campaigns with influencers and KOLs<\/h3><ul>\n<li><strong>Market analysis:<\/strong> Choose influencers suitable for the goals and SME customer groups.<\/li>\n<li><strong>Content creation:<\/strong> Create challenges, creative videos, and engaging brand stories.<\/li>\n<li><strong>Multi-platform activation:<\/strong> Synchronize social media Facebook, TikTok, Instagram to optimize distribution.<\/li>\n<li><strong>Monitor and adjust:<\/strong> Track engagement metrics and instantly adjust strategies.<\/li>\n<li><strong>Community interaction:<\/strong> Participate in comments, answer questions to maintain long-term interest.<\/li>\n<\/ul><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Targets<\/th>\n<th>Successful results<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Select KOLs<\/td>\n<td>Brand and audience relevance for SMEs<\/td>\n<td>15 fashion industry KOLs<\/td>\n<\/tr>\n<tr>\n<td>Engagement rate<\/td>\n<td>Increase engagement on social platforms<\/td>\n<td>+1201% interactions<\/td>\n<\/tr>\n<tr>\n<td>Campaign hashtag<\/td>\n<td>Increase content reach<\/td>\n<td>500,000 uses on TikTok<\/td>\n<\/tr>\n<\/tbody>\n<\/table><div style=\"border-left: 4px solid #007acc; padding: 12px; margin: 20px 0; font-style: italic; background-color: #f4f8fb;\">\n<strong>Callout:<\/strong> Combining influencers and KOLs is not just about choosing the right faces, but also requires a clear strategy to optimize resources. Balancing between reach and conversion capability is the key factor for a successful viral campaign and sustainable brand building.\n<\/div><p><strong>Takeaway:<\/strong> \u0110\u1ec3 l\u00e0m \u200dtrend \u201cEm Gh\u1ec7 V\u00e1y \u200bXanh\u201d hi\u1ec7u qu\u1ea3, SMEs \u2062c\u1ea7n ph\u1ed1i h\u1ee3p nhu\u1ea7n\u200c nhuy\u1ec5n\u2063 gi\u1eefa \u2062l\u1ef1a ch\u1ecdn KOLs\u200c ph\u00f9\u2062 h\u1ee3p, x\u00e2y d\u1ef1ng n\u1ed9i \u2064dung s\u00e1ng\u2062 t\u1ea1o v\u00e0 gi\u00e1m s\u00e1t li\u00ean t\u1ee5c\u2064 hi\u1ec7u qu\u1ea3\u2063 chi\u1ebfn d\u1ecbch. \u200cDPS.MEDIA khuy\u1ebfn ngh\u1ecb s\u1eed\u200b d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh linh ho\u1ea1t, t\u1eeb \u0111\u00f3 t\u1ea1o c\u00fa h\u00edch viral b\u1ec1n v\u1eefng trong\u2063 m\u00f4i tr\u01b0\u1eddng \u2063social media \u0111\u1ea7y\u2062 bi\u1ebfn \u0111\u1ed9ng.<\/p><p><small>Reference: Statista 2024, DPS.MEDIA's practical experience in SME projects.<\/small><\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/10\/gTob5p.jpg\" alt=\"Continuously measure and optimize campaigns based on real data to improve performance.\" title=\"\"><\/p><h2 id=\"do-luong-va-toi-uu-chien-dich-lien-tuc-dua-tren-du-lieu-thuc-te-de-gia-tang-hieu-suat\">Measure and continuously optimize campaigns based on real data to increase performance<\/h2><h3>Clearly understand the role of data in campaign optimization<\/h3><p>In the context of modern digital marketing, data plays a key role in making accurate and quick decisions. DPS.MEDIA finds that continuously tracking important metrics such as engagement rate, conversion rate, and cost per action (CPA) provides clear direction for tactical adjustments. A Google survey shows that campaigns optimized based on real data can increase average performance by up to 35% [[1](https:\/\/i-dac.vn\/who-we-are)].<\/p><h3>Steps to effectively measure and optimize campaigns<\/h3><p>\u0110o l\u01b0\u1eddng kh\u00f4ng ch\u1ec9 d\u1eebng \u2062l\u1ea1i\u200b \u1edf vi\u1ec7c thu \u2062th\u1eadp s\u1ed1 li\u1ec7u m\u00e0 c\u00f2n\u2063 c\u1ea7n \u2063ph\u00e2n t\u00edch v\u00e0 h\u00e0nh \u0111\u1ed9ng k\u1ecbp th\u1eddi. DPS.MEDIA \u0111\u1ec1 \u200bxu\u1ea5t quy tr\u00ecnh\u200d g\u1ed3m ba b\u01b0\u1edbc ch\u00ednh: thu\u200c th\u1eadp d\u1eef li\u1ec7u theo t\u1eebng k\u00eanh, ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean c\u00e1c \u2064KPI \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a r\u00f5 r\u00e0ng, v\u00e0\u2062 cu\u1ed1i c\u00f9ng l\u00e0 t\u1ed1i \u01b0u\u2064 h\u00f3a\u200c b\u1eb1ng c\u00e1ch th\u1eed \u200cnghi\u1ec7m\u2063 A\/B \u2064hay \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o. Vi\u1ec7c \u200d\u00e1p d\u1ee5ng \u2064li\u00ean t\u1ee5c\u2064 chu tr\u00ecnh \u2062n\u00e0y gi\u00fap chi\u1ebfn\u2064 d\u1ecbch \u201cEm \u200bGh\u1ec7 V\u00e1y \u2063xanh\u201d gi\u1eef \u0111\u01b0\u1ee3c\u2062 \u0111\u00e0 lan\u2064 t\u1ecfa v\u00e0 gia t\u0103ng hi\u1ec7u su\u1ea5t.<\/p><h3>Action checklist to optimize and develop campaigns<\/h3><ul>\n<li><strong>Track key KPIs:<\/strong> reach, engagement, conversions, and ROI.<\/li>\n<li><strong>Periodic data analysis:<\/strong> at least every 3 days to promptly capture trends.<\/li>\n<li><strong>Adjust budget and content:<\/strong> based on A\/B test results to optimize effectiveness.<\/li>\n<li><strong>Leverage customer feedback:<\/strong> collect opinions to refresh content and increase authenticity.<\/li>\n<li><strong>Overall evaluation after each week:<\/strong> Make a detailed report to meet and plan the next steps.<\/li>\n<\/ul><div style=\"border-left: 4px solid #0073aa; padding: 10px; margin: 20px 0; background-color: #f1f8ff;\">\n  <strong>Expert note:<\/strong> Vi\u1ec7c\u200c t\u1ed1i \u01b0u li\u00ean t\u1ee5c \u200dkh\u00f4ng ch\u1ec9 \u2064gi\u00fap ti\u1ebft ki\u1ec7m \u2063ng\u00e2n s\u00e1ch m\u00e0 c\u00f2n t\u0103ng kh\u1ea3 n\u0103ng \u201cl\u00e0m trend\u201d cho s\u1ea3n ph\u1ea9m nh\u01b0 chi\u1ebfn\u200b d\u1ecbch \u201cEm Gh\u1ec7 V\u00e1y Xanh\u201d. \u2063M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c linh ho\u1ea1t d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u\u200b th\u1ef1c \u2064t\u1ebf lu\u00f4n l\u00e0 \u2063ch\u00eca\u200b kh\u00f3a th\u00e0nh c\u00f4ng cho c\u00e1c doanh nghi\u1ec7p SMEs.\n<\/div><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Indicators<\/th>\n<th>Meaning<\/th>\n<th>Recommended monitoring period<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Reach<\/td>\n<td>Number of people who viewed the content<\/td>\n<td>Daily<\/td>\n<\/tr>\n<tr>\n<td>Engagement Rate<\/td>\n<td>User feedback (like, comment, share)<\/td>\n<td>Daily<\/td>\n<\/tr>\n<tr>\n<td>Conversion Rate<\/td>\n<td>Rate of viewers turning into customers<\/td>\n<td>Weekly<\/td>\n<\/tr>\n<tr>\n<td>Cost per Action (CPA)<\/td>\n<td>Cost to achieve one target action<\/td>\n<td>Weekly<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Takeaway:<\/strong> \u0110o l\u01b0\u1eddng\u200c li\u00ean t\u1ee5c b\u1eb1ng \u200dd\u1eef li\u1ec7u th\u1ef1c t\u1ebf v\u00e0 th\u1ef1c hi\u1ec7n t\u1ed1i \u01b0u \u2062k\u1ecbp\u2063 th\u1eddi l\u00e0\u2062 chi\u1ebfn l\u01b0\u1ee3c \u200dthi\u1ebft y\u1ebfu gi\u00fap \u200dc\u00e1c\u200c doanh nghi\u1ec7p \u2063SMEs gi\u1eef v\u1eefng\u2063 s\u1ee9c n\u00f3ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. DPS.MEDIA kh\u1eb3ng \u0111\u1ecbnh\u200d r\u1eb1ng\u200c ch\u00ednh quy \u200dtr\u00ecnh \u0111o l\u01b0\u1eddng \u2064- ph\u00e2n t\u00edch \u2013 \u2062t\u1ed1i \u01b0u \u200cs\u1ebd l\u00e0 \u200bb\u01b0\u1edbc \u0111\u1ec7m cho m\u1ecdi\u2063 chi\u1ebfn d\u1ecbch\u2064 digital marketing th\u00e0nh\u200d c\u00f4ng, trong \u0111\u00f3 \u2062c\u00f3 \u201cEm Gh\u1ec7\u200c V\u00e1y Xanh\u201d.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/10\/h-hang.jpg89a0.jpg\" alt=\"Secrets to retaining customers and developing a loyal community around the Em Gh\u1ec7 Blue Dress trend.\" title=\"\"><\/p><h2 id=\"bi-quyet-giu-chan-khach-hang-va-phat-trien-cong-dong-trung-thanh-quanh-trend-em-ghe-vay-xanh\">Secrets to retaining customers and developing a loyal community around the Em Gh\u1ec7 V\u00e1y Xanh trend<\/h2><h3>Analyze customer behavior and create trend-appropriate content<\/h3><p>Trong\u200d b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng th\u1eddi trang SMEs \u0111\u1ea7y \u2063c\u1ea1nh tranh, \u2064vi\u1ec7c n\u1eafm\u200d b\u1eaft ch\u00ednh x\u00e1c xu h\u01b0\u1edbng \u201cEm \u200cGh\u1ec7 V\u00e1y Xanh\u201d gi\u00fap doanh nghi\u1ec7p thu \u2064h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 gi\u1eef\u200c ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. Theo kh\u1ea3o \u2063s\u00e1t \u200dc\u1ee7a DPS.MEDIA, 78%\u2063 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng\u200b theo \u2063\u0111u\u1ed5i m\u1ed9t trend n\u1ebfu n\u1ed9i dung\u200d qu\u1ea3ng \u200cb\u00e1 \u200d\u0111\u1ee7 h\u1ea5p d\u1eabn v\u00e0 li\u00ean quan \u200btr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1edf th\u00edch c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd. Vi\u1ec7c\u2064 t\u1ea1o ra n\u1ed9i dung g\u1eafn\u2063 li\u1ec1n\u2062 v\u1edbi phong c\u00e1ch s\u1ed1ng th\u1ef1c \u2062t\u1ebf, \u2062k\u1ebft h\u1ee3p h\u00ecnh \u1ea3nh v\u00e0\u2064 video ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0 ch\u00eca \u2064kh\u00f3a\u2064 \u0111\u1ec3 \u2063ph\u00e1t\u2063 tri\u1ec3n c\u1ed9ng \u2062\u0111\u1ed3ng \u200dtrung th\u00e0nh xung \u200dquanh trend n\u00e0y.<\/p><h3>Strategies to build a loyal community and activate engagement<\/h3><p>Vi\u1ec7c x\u00e2y d\u1ef1ng\u2062 c\u1ed9ng\u200d \u0111\u1ed3ng kh\u00f4ng ch\u1ec9 d\u1ef1a\u2062 tr\u00ean s\u1ed1 l\u01b0\u1ee3ng\u2064 m\u00e0 c\u00f2n l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c. C\u00e1c doanh nghi\u1ec7p SMEs \u200cn\u00ean tri\u1ec3n khai c\u00e1c\u200c ho\u1ea1t \u0111\u1ed9ng \u200dli\u00ean t\u1ee5c nh\u01b0 mini game,\u2062 livestream \u200dchia s\u1ebb b\u00ed quy\u1ebft ph\u1ed1i \u0111\u1ed3 c\u00f9ng \u2064\u201dv\u00e1y xanh\u201d, \u200cho\u1eb7c \u200dt\u1ea1o challenge tr\u00ean n\u1ec1n\u2062 t\u1ea3ng \u2064m\u1ea1ng x\u00e3 h\u1ed9i. Theo DPS.MEDIA, c\u00e1c chi\u1ebfn d\u1ecbch \u2062t\u01b0\u01a1ng t\u00e1c gi\u00fap t\u0103ng m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng l\u00ean \u0111\u1ebfn 65% so v\u1edbi qu\u1ea3ng\u2062 c\u00e1o truy\u1ec1n\u2064 th\u1ed1ng.\u0110\u1ed3ng th\u1eddi, vi\u1ec7c duy\u2064 tr\u00ec li\u00ean l\u1ea1c \u200bqua newsletter ho\u1eb7c nh\u00f3m k\u00edn c\u0169ng g\u00f3p ph\u1ea7n c\u1ee7ng c\u1ed1\u2063 l\u00f2ng trung th\u00e0nh \u2064v\u00e0 nh\u1eadn\u200b di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p><h3>Checklist for implementing strategies to retain and develop the community<\/h3><ul>\n<li>Analyze customer behavior data to accurately orient content.<\/li>\n<li>Create unique, on-trend content with attractive images\/videos.<\/li>\n<li>Organize interactive events regularly such as livestreams and minigames.<\/li>\n<li>Build a private community group to share and connect with customers.<\/li>\n<li>Use social media platforms suitable for your target customer group.<\/li>\n<li>Monitor and measure effectiveness through engagement metrics and retention rates.<\/li>\n<\/ul><div style=\"border-left: 4px solid #00aaff; padding: 12px; margin: 20px 0; background-color: #f0faff;\">\n<strong>Important notes:<\/strong> \u0110\u1ec3 gi\u1eef\u2064 ch\u00e2n kh\u00e1ch\u2063 h\u00e0ng quanh\u2063 trend \u201cEm Gh\u1ec7\u2063 V\u00e1y Xanh\u201d,\u2063 kh\u00f4ng ch\u1ec9 c\u1ea7n b\u1eaft k\u1ecbp xu h\u01b0\u1edbng m\u00e0\u2064 c\u00f2n ph\u1ea3i\u2064 t\u1ea1o ra gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i b\u1ec1n\u200c v\u1eefng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c digital\u200b marketing\u200d b\u00e0i b\u1ea3n s\u1ebd \u200cgi\u00fap \u2063SMEs t\u1ea1o d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng\u200b trung th\u00e0nh, v\u1eeba m\u1edf \u2062r\u1ed9ng t\u1ec7p kh\u00e1ch\u200d h\u00e0ng hi\u1ec7u qu\u1ea3.\n<\/div><table class=\"wp-block-table\" style=\"width:100%; border-collapse: collapse;\" border=\"1\" cellpadding=\"8\" cellspacing=\"0\">\n<thead>\n<tr>\n<th>Activities<\/th>\n<th>Goal<\/th>\n<th>Measurement indicators (KPIs)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Customer behavior analysis<\/td>\n<td>Understand needs and preferences<\/td>\n<td>Survey response rate, content viewing time<\/td>\n<\/tr>\n<tr>\n<td>Create trend-based content<\/td>\n<td>Increase awareness, attract attention<\/td>\n<td>Views, shares, and interactions on social media<\/td>\n<\/tr>\n<tr>\n<td>Organize minigames, livestreams<\/td>\n<td>Activate engagement, increase bonding<\/td>\n<td>Participation, comments, retention rate<\/td>\n<\/tr>\n<tr>\n<td>Build community groups<\/td>\n<td>Develop a loyal community<\/td>\n<td>Number of members, frequency of engagement<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Takeaway:<\/strong> Vi\u1ec7c \u1ee9ng \u200cd\u1ee5ng\u200d \u0111\u1ed3ng b\u1ed9 chi\u1ebfn \u2063l\u01b0\u1ee3c digital marketing t\u1eeb \u2063hi\u1ec3u r\u00f5\u2063 kh\u00e1ch\u2064 h\u00e0ng,\u2063 ph\u00e1t tri\u1ec3n n\u1ed9i\u2063 dung\u2063 \u0111\u1ebfn x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng gi\u00fap SMEs gi\u1eef v\u1eefng\u200c v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n \u2062v\u1eefng xu h\u01b0\u1edbng \u201cEm\u2063 Gh\u1ec7 V\u00e1y Xanh\u201d. \u0110\u00e2y c\u0169ng l\u00e0\u2063 h\u01b0\u1edbng \u200d\u0111i m\u00e0 DPS.MEDIA\u2063 t\u01b0 v\u1ea5n tri\u1ec3n khai cho nhi\u1ec1u doanh \u2063nghi\u1ec7p \u0111\u1ec3\u2063 t\u1ea1o \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng \u1ed5n\u200b \u0111\u1ecbnh\u200b trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c\u200d li\u1ec7t.<\/p><h2 id=\"outro\">Sincere feelings<\/h2><p>The blue dress not only creates a prominent fashion trend but also highlights the natural beauty and personality of the wearer. The knowledge in this article is the hottest secret to making the \u201cem gh\u1ec7 v\u00e1y xanh\u201d trend that you shouldn\u2019t miss.  <\/p><p>Apply the outfit combinations and decoration ideas right away to create your own mark with the blue dress. Constant creativity is how you maintain your appeal on social media and within the community. <\/p><p>Refer to more topics on digital marketing and fashion brand building to develop effective strategies. DPS.MEDIA always accompanies you with optimal solutions tailored for SMEs.  <\/p><p>Share your thoughts and experiences about blue dresses or the latest fashion trends here. DPS.MEDIA looks forward to reading your feedback and discussions, dear readers! <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/handling-tmp-disk-full-status-in-cyberpanel\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">We look forward to receiving your feedback and\u2064 experiences \u200bfrom you\u200c on this journey. Please comment below or join the discussion \u2063to learn and grow together! \ud83d\ude0a<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/create-a-marketing-plan-for-products-with-10-detailed-steps\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Marketing Plan for Products with 10 Detailed Steps<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/google-search-ai-officially-supports-vietnamese\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Google Search AI officially supports Vietnamese<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/guide-to-quickly-and-safely-create-a-personal-facebook-blue-tick\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Guide to Quickly and Safely Get a Personal Facebook Blue Checkmark<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/complete-lyrics-of-cach-yeu-dung-dieu-by-bich-phuong-is-full-of-emotion\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Complete lyrics of \u201cHow to Love Right\u201d by Bich Phuong full of emotions<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/the-national-concert-has-never-been-so-simple-with-the-a80-app\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">\u201cDu\u201d National Concert has never been simpler with the A80 application<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In the modern fashion world, the \u201cBlue Dress Girl\u201d is not only a favorite item but also a symbol of dynamic, youthful style. Discover the secrets to turning the blue dress into this season\u2019s hottest trend!<\/p>","protected":false},"author":15,"featured_media":32663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-32661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-truyen-thong-tong-the"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/32661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=32661"}],"version-history":[{"count":1,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/32661\/revisions"}],"predecessor-version":[{"id":32662,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/32661\/revisions\/32662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/32663"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=32661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=32661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=32661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}