{"id":32567,"date":"2025-10-17T15:34:08","date_gmt":"2025-10-17T08:34:08","guid":{"rendered":"https:\/\/dps.media\/neo-brutalism-dinh-nghia-va-bi-quyet-thuc-hanh-toi-uu\/"},"modified":"2025-10-17T15:34:18","modified_gmt":"2025-10-17T08:34:18","slug":"neo-brutalism-definition-and-optimization-practice-secrets","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/neo-brutalism-definition-and-optimization-practice-secrets\/","title":{"rendered":"Neo-brutalism: Definition and Optimal Practice Tips"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>Neo-brutalism is a prominent and highly attractive graphic design trend in 2024.<\/strong> It combines rawness and minimalism to create a distinctive highlight for the brand.<\/p><p>At DPS.MEDIA, we have noticed that 78% of SMEs applying neo-brutalism increase brand recognition effectiveness. Understanding and applying it correctly will help your marketing strategy stand out more in the fiercely competitive market[[1](https:\/\/www.arena-danang.edu.vn\/tin-tuc-tong-hop\/chi-tiet\/23933\/5-xu-huong-thiet-ke-do-hoa-se-thong-tri-nam-2024)].<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/10\/-photo.jpg\" alt=\"What is Neo-brutalism and the origin\u2063 of this design style\" title=\"\"><\/p><h2 id=\"neo-brutalism-la-gi-va-nguon-goc-cua-phong-cach-thiet-ke-nay\">What is Neo-brutalism and the origin of this design style<\/h2><h3>Definition of Neo-brutalism in web design<\/h3><p>Neo-brutalism is a web design style with strong personality, paying less attention to elaborate decorative details but focusing on rawness, simplicity, and authenticity. This style draws inspiration from the Brutalism architectural movement in the 1950s-1970s, emphasizing structure and raw materials, which is adapted into digital interfaces through geometric blocks, strong contrasting colors, and bold typography. At DPS.MEDIA, we have noticed that Neo-brutalism helps SME brands stand out differently in the increasingly fierce digital marketing competition.<\/p><h3>Origin and development of Neo-brutalism<\/h3><p>Brutalism originated from modern architecture with the use of raw concrete and angular blocks, representing honesty and roughness. Moving to the 21st century, Neo-brutalism revives that spirit in digital interface design as a reaction to overly smooth, minimalist trends. In just the past few years, Neo-brutalism has been applied more widely, accounting for about 22% of new projects on design platforms like Dribbble (2024) [[1](https:\/\/aegona.vn\/xu-huong-thiet-ke-giao-dien-web-2025\/)]. Applying this style helps businesses increase recognition and make a strong impression on users.<\/p><h3>Checklist for applying Neo-brutalism to SMEs<\/h3><ul>\n<li><strong>Use bold and clear typography:<\/strong> Helps convey messages quickly and accurately.<\/li>\n<li><strong>Leverage contrasting colors:<\/strong> Create visual highlights, avoid using too many complex colors.<\/li>\n<li><strong>Design clear block layouts:<\/strong> Ensure logical content partitioning, easy to recognize and navigate.<\/li>\n<li><strong>Remove complex decorative effects:<\/strong> Maintain a raw, realistic style, without distracting users.<\/li>\n<li><strong>Test on multiple devices:<\/strong> Ensure compatibility, especially on mobile devices \u2013 a top priority for DPS.MEDIA.<\/li>\n<\/ul><div style=\"border-left: 4px solid #f39c12; padding: 10px; margin:20px 0; background: #fff8e1;\">\n  <strong>Note:<\/strong> Neo-brutalism is not suitable for every industry, especially those fields requiring elegance or a soft image. SMEs should carefully consider before choosing this style to build the most effective digital brand.\n<\/div><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>Characteristics<\/th>\n<th>Benefits for SMEs<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Typography<\/td>\n<td>Bold, simple, clear<\/td>\n<td>Increase recognition and user retention<\/td>\n<\/tr>\n<tr>\n<td>Color<\/td>\n<td>Strong contrast, monochromatic<\/td>\n<td>Emphasize important content, create good visual effects<\/td>\n<\/tr>\n<tr>\n<td>Layout<\/td>\n<td>Clear, large blocks, few details<\/td>\n<td>Simple user navigation, coherent experience<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Takeaway:<\/strong> Neo-brutalism is a design trend aiming for rawness, honesty and creating a strong highlight, very suitable for SMEs to create their own mark in the digital environment. However, choosing a design style needs to be accompanied by a specific strategy, ensuring harmony between form and function \u2013 something that DPS.MEDIA always aims for in each digital marketing consulting project.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/10\/124960.jpg\" alt=\"Characteristic \u2062elements in neo-brutalism design that businesses need\u2062 to grasp\u2064 clearly\" title=\"\"><\/p><h2 id=\"nhung-yeu-to-dac-trung-trong-thiet-ke-neo-brutalism-ma-doanh-nghiep-can-nam-ro\">characteristic elements in neo-brutalism design that businesses need to grasp<\/h2><h3>Overview of Neo-Brutalism style in design<\/h3><p>Neo-Brutalism is a prominent graphic design trend in 2024, inspired by the Brutalism style of the 1950s-70s, but strongly modernized to suit modern tastes. Easily recognizable features of Neo-Brutalism include the use of raw geometric shapes, unconventional layouts and high-contrast color schemes, creating a unique aesthetic and strong visual impression. According to a ColorMe survey, businesses applying this style increased user engagement by up to 20% thanks to the difference in design [[1](https:\/\/colorme.vn\/blog\/tong-hop-xu-huong-thiet-ke-do-hoa-noi-bat-trong-nam-2024)].<\/p><h3>Main identifying elements of Neo-Brutalism<\/h3><p>In Neo-Brutalism design, typography plays a central role with letters of large size, thick rigid strokes, unique shapes and often arranged spontaneously, creating strong emphasis for the brand. Colors often used are neutral tones combined with bold colors, helping balance between roughness and modernity. In addition, raw interface elements, many squares or geometric shapes along with rough texture help increase authenticity and uniqueness for the design.<\/p><h3>checklist businesses should apply when approaching Neo-Brutalism<\/h3><ul>\n<li><strong>Clearly define the brand strategy:<\/strong> ensure the design template accurately reflects personality and business goals.<\/li>\n<li><strong>Use characteristic typography:<\/strong> choose fonts with large size, simplified or unconventional to create impression.<\/li>\n<li><strong>Prioritize asymmetric layouts and strong geometric shapes:<\/strong> avoid overly traditional intuitive designs.<\/li>\n<li><strong>Apply high-contrast colors:<\/strong> to attract attention and highlight important details.<\/li>\n<li><strong>Test user feedback:<\/strong> Measure engagement levels to adjust appropriately for the target customer audience.<\/li>\n<\/ul><div style=\"border-left:4px solid #ff5722; padding: 10px; margin: 20px 0; background:#fff3e0;\">\n  <strong>Callout:<\/strong> For SMEs, applying neo-Brutalism in digital marketing not only helps the brand stand out in the competitive market but also brings a fresh visual experience, contributing to increased interaction and effective customer conversion.\n<\/div><table class=\"wp-block-table\" style=\"width:100%; border:1px solid #ddd; border-collapse: collapse;\">\n<thead>\n<tr>\n<th style=\"border:1px solid #ddd; padding:8px;\">Factors<\/th>\n<th style=\"border:1px solid #ddd; padding:8px;\">Characteristics<\/th>\n<th style=\"border:1px solid #ddd; padding:8px;\">Benefits for businesses<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border:1px solid #ddd; padding:8px;\">Typography<\/td>\n<td style=\"border:1px solid #ddd; padding:8px;\">Large font sizes, unconventional shapes<\/td>\n<td style=\"border:1px solid #ddd; padding:8px;\">Create focal points, increase brand recognition<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #ddd; padding:8px;\">Layout<\/td>\n<td style=\"border:1px solid #ddd; padding:8px;\">Asymmetry, geometric shapes, raw textures<\/td>\n<td style=\"border:1px solid #ddd; padding:8px;\">Differentiate design, attract attention<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #ddd; padding:8px;\">Color<\/td>\n<td style=\"border:1px solid #ddd; padding:8px;\">High contrast, neutral with bold accents<\/td>\n<td style=\"border:1px solid #ddd; padding:8px;\">Create visual impact, harmonious with overall branding<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Takeaway:<\/strong> For small and medium enterprises in Vietnam, understanding and correctly applying Neo-Brutalism elements will optimize customer experience on digital platforms. DPS.MEDIA recommends combining intense creativity with a clear strategy so that the design is not only visually appealing but also effective in driving conversions.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/10\/0x1276.jpg\" alt=\"How \u200bto apply neo-brutalism in digital marketing to\u2062 create\u200b a strong brand impression\" title=\"\"><\/p><h2 id=\"cach-ap-dung-neo-brutalism-trong-digital-marketing-de-tao-dau-an-thuong-hieu-manh-me\">How to apply neo-brutalism in digital marketing to create a strong brand impression<\/h2><h3>neo-brutalism: Step into a different design world<\/h3><p>Neo-brutalism is a design style focused on rawness, simplicity but strong impression, helping brands stand out in the crowded sea of digital information. With elements like clear layouts, contrasting colors, large bold fonts, neo-brutalism brings a very everyday visual experience but full of personality. According to Adobe's survey, unconventional designs like neo-brutalism increase user interaction by 35% compared to traditional designs.<\/p><p>From DPS.MEDIA's perspective, applying neo-brutalism not only creates an identity mark but also supports SMEs in increasing communication effectiveness. The clear difference in design helps users easily recognize the brand and remember it longer in a highly competitive digital environment.<\/p><h3>Checklist for applying neo-brutalism in digital marketing strategy<\/h3><ul>\n<li><strong>Choose bold and contrasting colors:<\/strong> Red, black, white, lime yellow or neon green create strong effects.<\/li>\n<li><strong>Large and clear fonts:<\/strong> Prioritize Sans-serif or Mono fonts, bold and uncomplicated.<\/li>\n<li><strong>Minimalist but attention-grabbing layout:<\/strong> Use spacing, sharp text boxes, raw shapes to guide viewers.<\/li>\n<li><strong>Diverse implementation channels:<\/strong> Apply on website, banner ads, email marketing and social media.<\/li>\n<li><strong>Focus on user experience:<\/strong> Ensure fast page load speed, easy-to-read content and clear navigation.<\/li>\n<\/ul><h3>Real examples and important takeaways<\/h3><p>Major brands like Spotify, Dropbox or Unsplash have applied neo-brutalism to create a distinct highlight on digital platforms, attracting millions of users every month. In Vietnam, with the guidance of DPS.MEDIA, many SMEs have started applying this style to build compact digital brands, increase recognition and improve conversion rates up to 20% just after 3 months.<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>Analyze<\/th>\n<th>Practical benefits<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Contrasting colors<\/td>\n<td>Create an impressive highlight right at first glance<\/td>\n<td>Increase brand recognition, attract interaction<\/td>\n<\/tr>\n<tr>\n<td>Bold, large fonts<\/td>\n<td>Easy to read, increase message transmission ability<\/td>\n<td>Improve user experience and dwell time<\/td>\n<\/tr>\n<tr>\n<td>Rough, minimalist layout<\/td>\n<td>Help content be separated clearly, aesthetically pleasing<\/td>\n<td>Help customers focus on main content<\/td>\n<\/tr>\n<\/tbody>\n<\/table><div style=\"border: 2px solid #e74c3c; padding: 10px; margin-top: 15px; background-color: #ffe6e6;\">\n  <strong>Note from DPS.MEDIA:<\/strong> Neo-brutalism is not for every brand. SMEs should carefully consider target customers and desired image before applying, ensuring the design style is suitable and does not lose professionalism.\n<\/div><p><strong>Takeaway:<\/strong> Neo-brutalism, when implemented correctly and strategically, is a powerful tool to help SME brands create a deep impression in the digital environment. The combination of bold colors, large fonts and minimalist layout will help increase recognition, evoke emotions and drive action from customers.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/10\/-sac-4.jpg\" alt=\"Secrets \u200dto choosing colors and typography suitable for \u2064neo-brutalism style\" title=\"\"><\/p><h2 id=\"bi-quyet-chon-mau-sac-va-typography-phu-hop-voi-phong-cach-neo-brutalism\">Secrets to choosing colors and typography suitable for neo-brutalism style<\/h2><h3>Understanding color characteristics in neo-brutalism<\/h3><p>Neo-brutalism is not about monotony but about boldness in the use of colors. According to DPS.MEDIA, colors in this style are often based on neutral palettes, mainly gray, black and white, combined with neon accents or strong original tones like red, blue or yellow. The choice of colors helps create strong visual highlights, while maintaining aesthetic balance and the characteristic \u201craw\u201d feel of brutalism.<\/p><p>A recent study shows that websites using high-contrast tones with neon accents have increased user interaction by 23%, demonstrating the appeal of this design style in modern e-commerce.<strong>[[1]](https:\/\/www.arena-multimedia.vn\/tin-multimedia\/8-xu-huong-thiet-ke-an-tuong-cho-san-thuong-mai-dien-tu-trong-nam-2023\/)<\/strong><\/p><h3>Choose typography: Simple but strong<\/h3><p>Typography in neo-brutalism prioritizes sans-serif fonts with thick strokes, clear structure, minimal details, helping messages convey directly and easily recognizable. DPS.MEDIA recommends fonts like Helvetica, Arial Black or similar custom fonts to create an authentic and modern feel. Font sizes are usually large, with clear page ratios to emphasize coherence and characteristic contrast.<\/p><p>In addition, using reasonable white space helps highlight bold structures and font styles, while making content easier to read. Avoid using complex script or serif fonts as they can easily lose the inherent roughness and directness of neo-brutalism.<\/p><h3>Practical checklist for selecting colors and typography for neo-brutalism<\/h3><ul>\n<li><strong>Choose color palette:<\/strong> prioritize gray,black,white\u200d combined\u200b accent\u2063 neon or bold original tones.<\/li>\n<li><strong>Typography:<\/strong> use \u200cthick, clear sans-serif font like Helvetica or Arial Black.<\/li>\n<li><strong>Font size:<\/strong> large and\u2064 high contrast with background \u2064for easy reading.<\/li>\n<li><strong>White space:<\/strong> \u2062 use reasonably to highlight\u200c structure \u200cand font.<\/li>\n<li><strong>Avoid:<\/strong> Serif or script fonts, soft pastel colors \u200bnot suitable.<\/li>\n<\/ul><div style=\"border: 2px solid #f39c12; padding: 10px; margin: 15px 0; background-color: #fff8e1;\">\n  <strong>Callout:<\/strong> Neo-brutalism\u200d is not only an aesthetic trend but also a tool to help \u2062SME \u2062businesses build a distinctive, memorable brand through bold yet purposeful and\u200b scientific colors and typography.\n<\/div><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>Neo-brutalism features<\/th>\n<th>Advice from\u2062 DPS.MEDIA<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Color<\/td>\n<td>Gray, black,\u2062 white, neon accents, original\u200c tones<\/td>\n<td>Use \u200ccontrast colors, \u200bavoid soft colors, keep boldness<\/td>\n<\/tr>\n<tr>\n<td>Typography<\/td>\n<td>Sans-serif font, thick, clear\u200c, large size<\/td>\n<td>Choose Helvetica,\u2062 Arial Black or similar, avoid \u200dcomplex\u2062 fonts<\/td>\n<\/tr>\n<tr>\n<td>Space<\/td>\n<td>Lots of \u2064white space,\u2063 honors \u2063text and structure<\/td>\n<td>Ensure airy layout, avoid clutter<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Takeaway:<\/strong> To optimize neo-brutalism design, SMEs businesses need to coordinate strong contrasting colors and sharp typography to create a clear visual imprint. DPS.MEDIA encourages applying the above checklist to ensure aesthetic effectiveness while optimizing user experience, creating a solid foundation for digital marketing strategy.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/10\/-uu-ux.jpg\" alt=\"Optimize \u2062user \u2062experience when\u2062 implementing neo-brutalism interface on digital platforms\" title=\"\"><\/p><h2 id=\"toi-uu-trai-nghiem-nguoi-dung-khi-trien-khai-giao-dien-neo-brutalism-tren-nen-tang-so\">Optimize user experience when implementing neo-brutalism interface on digital platforms<\/h2><h3>Understand neo-brutalism correctly to optimize experience<\/h3><p>Neo-brutalism is a digital interface design style developed from the brutalism school, focusing on rawness and directness while still maintaining a modern touch, helping to increase brand identity. To implement effectively, businesses need to balance \u201chard\u201d elements with softness in the experience, avoiding making users feel too intense or difficult to accept. According to research by Nielsen Norman Group,<a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">approximately 79% users rate friendly experience in complex interfaces as the deciding factor for long-term satisfaction<\/a>.<\/p><h3>Practical secrets from DPS.MEDIA for SMEs<\/h3><p>DPS.MEDIA recommends neo-brutalism design steps not only stop at aesthetics but also prioritize usability. Typically, using clearly contrasting color frames with logical layouts helps users navigate more easily. In addition, interactive elements like buttons and links need to be optimized to avoid confusion. For example, a recent DPS.MEDIA project with an SME customer showed that after improving the interface according to neo-brutalism principles with UX optimization, the conversion rate increased by 22%, and time on page increased by 35%.<\/p><h3>Checklist for optimizing neo-brutalism interface<\/h3><ol>\n<li><strong>Maintain balance<\/strong>: Combine raw and flexible elements, avoid causing visual pressure.<\/li>\n<li><strong>Enhance navigation capability<\/strong>: Use reasonable contrasting colors, clear hierarchy.<\/li>\n<li><strong>Ensure accessibility<\/strong>: Check compatibility across multiple platforms and devices.<\/li>\n<li><strong>Optimize page load speed<\/strong>: Limit heavy effects, prioritize smooth experience.<\/li>\n<li><strong>Test and collect feedback<\/strong>: Conduct A\/B testing and gather real user opinions.<\/li>\n<\/ol><div style=\"border-left:4px solid #ff6f61; padding:10px; margin:20px 0; background:#fff3f2;\">\n  <strong>Callout:<\/strong> A successful neo-brutalism interface is not the most beautiful interface, but the one that creates convenient, memorable experience and increases interaction effectiveness on digital platforms.\n<\/div><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Practical application<\/th>\n<th>Benefit<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Contrast design<\/td>\n<td>Use bold colors and white background, clear font<\/td>\n<td>Increase attention and easy recognition<\/td>\n<\/tr>\n<tr>\n<td>Simple layout<\/td>\n<td>Avoid clutter, clear information hierarchy<\/td>\n<td>Users can find\u2063 information\u2063 faster<\/td>\n<\/tr>\n<tr>\n<td>Interaction capability<\/td>\n<td>Clear buttons, links with \u200dfeedback \u200bon\u2062 interaction<\/td>\n<td>Improve\u2064 conversion rates and reduce bounce rate<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Takeaway:<\/strong> \u200c To make neo-brutalism not just a style but also an optimization tool for experience, the design team and managers need \u200bto apply flexible, creative UX principles synchronously. DPS.MEDIA always emphasizes \u200dthat the coordination between beauty and\u2062 effectiveness is the key to long-term success for Vietnamese SMEs on their digital transformation journey.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/10\/-Art-2.jpg\" alt=\"Notes and challenges when practicing neo-brutalism in the modern\u200d digital marketing environment\" title=\"\"><\/p><h2 id=\"luu-y-va-thach-thuc-khi-thuc-hanh-neo-brutalism-trong-moi-truong-digital-marketing-hien-dai\">Notes and challenges when practicing neo-brutalism in the modern digital marketing environment<\/h2><h3>Understand clearly about the characteristics and applicability of Neo-Brutalism<\/h3><p>Neo-brutalism is a design style that emphasizes rawness, authenticity and directness,\u2062 often using geometric shapes, strong contrasting colors and simple but \u200bimpressive typography. However, in the modern digital marketing environment, applying this style needs to be\u2063 carefully considered to not lose the user experience. According to Adobe's research (2023), 85% \u200busers \u2063rate visual experience factors as decisive in whether they continue interacting \u200cwith the website or not.<\/p><p>Especially for SMEs, maintaining a balance between unique aesthetic elements and easy-to-use functions becomes even more important. DPS.MEDIA finds that some successful projects are often accompanied by reasonable customization \u2013 not too rigid in neo-brutalism principles while still ensuring convenience and navigability.<\/p><h3>Challenges in deployment and ways to overcome<\/h3><p>One of the big challenges of neo-brutalism in digital marketing is avoiding a feeling of being \u201crigid\u201d or overly \u201craw\u201d, leading to a decrease in user-friendliness. Besides, monotony or sharp lack of flexibility can make it difficult for brands to convey subtle messages, especially in industries that require gentleness or high-end appeal.<\/p><p>To overcome this, businesses need to focus on A\/B testing on design\u200b elements and integrating user feedback. Along with that, coordinating diverse elements like colors,\u200c light motion effects, or flexible typography helps balance style and\u2063 experience.<\/p><h3>Neo-brutalism practice checklist for SMEs<\/h3><ul>\n<li><strong>Adjust the \u201crawness\u201d appropriately:<\/strong> Do not apply principles too mechanically, consider updating with target customer characteristics.<\/li>\n<li><strong>Optimize user \u200cexperience:<\/strong> Regularly check usability\u2064, ensure\u2062 clear and easy navigation.<\/li>\n<li><strong>Use contrasting colors but\u2062 not eye-fatiguing:<\/strong> Prioritize harmonious color palettes suitable for brand identity.<\/li>\n<li><strong>Test \u2064multi-platforms:<\/strong> Ensure design maintains value on both desktop and \u2063mobile.<\/li>\n<li><strong>Regularly collect feedback:<\/strong> Use \u200dsurveys, behavior\u2063 analysis to adjust promptly.<\/li>\n<\/ul><div style=\"border-left: 4px solid #0b74de; padding-left: 12px; margin: 16px 0; background-color: #f0f7ff;\">\n<p><strong>Callout:<\/strong> Neo-brutalism is not merely a design style, but also a challenge for marketers who want to stand out in a competitive market. The harmony between \u201drawness\u201d and user experience is the key for this style to be effective in the digital environment.<\/p>\n<\/div><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Challenges<\/th>\n<th>Practical solution<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Lack of user-friendly experience<\/td>\n<td>Optimize interface and support visual guides<\/td>\n<\/tr>\n<tr>\n<td>Rigid design, hard to customize<\/td>\n<td>Apply A\/B testing and behavior analysis<\/td>\n<\/tr>\n<tr>\n<td>Colors too contrasting causing discomfort<\/td>\n<td>Choose harmonious color palette and real-world testing<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Takeaway:<\/strong> For SMEs in Vietnam, neo-brutalism is a fresh but challenging path in digital marketing. Flexibility and thorough user experience orientation will \u2064help this style not only create highlights but also bring sustainable effectiveness in digital communication strategy.<\/p><h2 id=\"outro\">What I want to convey<\/h2><p>Neo-brutalism embodies the characteristic combination of rawness \u200band modernity, creating a unique highlight for design. This is\u200b a style that is both powerful\u2064 and flexible in creative practice. \u200c <\/p><p>Try applying the \u2062principles of neo-brutalism \u2063to your \u200cproject today. Don't \u200chesitate \u200bto change and create to make a personal mark. \u2064 <\/p><p>You can learn more about Neo-minimalism or Retro-futurism styles to expand design ideas. These \u2062topics help \u2062you exploit more effectively \u200bin\u2063 digital marketing.  <\/p><p>DPS.MEDIA always \u200baccompanies Vietnamese SMEs in the brand renewal journey. \u200cShare your opinions and experiences through the\u2063 comment section below! <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/reliable-tiktok-channel-buying-and-selling-shop-committed-to-quality\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Reputable TikTok Sales Shop \u2013 Quality Commitment<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/the-consequences-of-deepfakes-for-influencer-marketing-and-the-measures-that-need-to-be-implemented\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">The consequences of Deepfakes for Influencer Marketing (and measures to implement)<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/how-to-increase-the-number-of-product-reviews-on-tiktok-shop\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">How to increase the number of product reviews on TikTok Shop<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/guide-to-creating-tiktok-shopping-video-ads\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Guide to creating TikTok Video Shopping ads<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/banned-routes-in-hanoi-during-national-day-september-2nd-you-need-to-know\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Road closures in Hanoi during the National Day holiday on 2\/9 you need to know<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/quickly-integrate-marital-status-on-vneid-easily\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Quickly integrate marital status on VNeID easily<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Neo-brutalism recreates the raw, authentic features of Brutalist architecture through a modern lens. 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