{"id":30573,"date":"2025-08-31T12:35:46","date_gmt":"2025-08-31T05:35:46","guid":{"rendered":"https:\/\/dps.media\/so-sanh-mua-nhom-facebook-tu-xay-dung-cong-dong-cai-nao-hieu-qua-hon\/"},"modified":"2025-08-31T12:35:59","modified_gmt":"2025-08-31T05:35:59","slug":"which-is-more-effective-buying-facebook-groups-or-building-a-community","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/which-is-more-effective-buying-facebook-groups-or-building-a-community\/","title":{"rendered":"Comparing buying Facebook groups &amp; building communities: Which is more effective?"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>        <\/p><div class=\"agts-wrapper\" id=\"agts-83503be5-wrapper\" data-agts-root data-mobile-mode=\"card\">\n                            <div class=\"agts-meta\" aria-live=\"polite\">C\u1eadp nh\u1eadt l\u1ea7n cu\u1ed1i: 2026-06-16 21:42:10 \u2022 T\u1ed5ng 1 d\u00f2ng<\/div>\n                        \n                            <div class=\"agts-table-title\" role=\"heading\" aria-level=\"3\">PRICE LIST OF FACEBOOK GROUPS WITH MEMBERS<\/div>\n            \n                            <div class=\"agts-toolbar\" role=\"group\" aria-label=\"Filter table\">\n                    <label class=\"screen-reader-text\" for=\"agts-83503be5-search\">Search<\/label>\n                    <input id=\"agts-83503be5-search\" type=\"search\" class=\"agts-search\" placeholder=\"Search in the table...\" oninput=\"AGTSf.search('agts-83503be5', this.value)\">\n                    <span class=\"agts-search-count\" id=\"agts-83503be5-count\" aria-live=\"polite\"><\/span>\n                <\/div>\n            \n            <div class=\"agts-table-container\">\n                <table class=\"agts-table\" id=\"agts-83503be5\" role=\"table\" tabindex=\"0\" data-sticky=\"true\" data-sortable=\"true\">\n                                        <thead class=\"agts-sticky-header\">\n                        <tr>\n                                                            <th scope=\"col\" data-sort key=\"0\" onclick=\"AGTSf.sort('agts-83503be5', 0)\" role=\"button\" aria-label=\"S\u1eafp x\u1ebfp theo #REF!\" tabindex=\"0\" onkeypress=\"if(event.key==='Enter'){AGTSf.sort('agts-83503be5', 0)}\">#REF!<span class=\"agts-sort-indicator\" aria-hidden=\"true\"><\/span><\/th>\n                                                    <\/tr>\n                    <\/thead>\n                    \n                    <tbody>\n                                            <\/tbody>\n                <\/table>\n                            <\/div>\n        <\/div><script>(function(){\n            if (!window.AGTSf) {\n                window.AGTSf = {\n                    toNum: function(v){ var x=parseFloat((v+'').replace(\/[, ]+\/g,'')); return isNaN(x)?null:x; },\n                    loadMore: function(id){\n                        var t=document.getElementById(id), btn=document.querySelector('[data-table=\\\"'+id+'\\\"].agts-load-more-btn');\n                        if(!t||!btn) return;\n                        var step=parseInt(btn.dataset.step||'20'); var loaded=parseInt(btn.dataset.loaded||'0'); var total=parseInt(btn.dataset.total||'0');\n                        var hidden=t.querySelectorAll('tbody tr.agts-hidden-row'); var show=0;\n                        hidden.forEach(function(tr){ if(show<step){ tr.hidden=false; tr.classList.remove('agts-hidden-row'); show++; } });\n                        var newLoaded=loaded+show; btn.dataset.loaded=newLoaded;\n                        var remain=total-newLoaded; var remSpan=btn.querySelector('.agts-remaining'); if(remSpan) remSpan.textContent='(c\u00f2n '+remain+' d\u00f2ng)';\n                        if(remain<=0){ var wrap=btn.closest('.agts-load-more-container'); if(wrap) wrap.style.display='none'; }\n                    },\n                    showAll: function(id){\n                        var t=document.getElementById(id); if(!t) return;\n                        t.querySelectorAll('tbody tr.agts-hidden-row').forEach(function(tr){ tr.hidden=false; tr.classList.remove('agts-hidden-row'); });\n                        var wrap=document.querySelector('#'+id+'-wrapper .agts-load-more-container'); if(wrap) wrap.style.display='none';\n                    },\n                    search: function(id,q){\n                        q=(q||'').toLowerCase(); var t=document.getElementById(id); if(!t) return;\n                        var rows=[].slice.call(t.querySelectorAll('tbody tr')); var hit=0;\n                        rows.forEach(function(tr){ var txt=tr.textContent.toLowerCase(); var show=txt.indexOf(q)>-1; tr.style.display=show?'':'none'; tr.setAttribute('aria-hidden', show? 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' \u25b2' : ' \u25bc';\n                    }\n                };\n            }\n\n            \/\/ Enhance mobile data-labels and sticky shadow\n            document.addEventListener('DOMContentLoaded', function(){\n                document.querySelectorAll('.agts-table').forEach(function(table){\n                    var headers = Array.from(table.querySelectorAll('thead th')).map(function(th){return th.textContent.trim();});\n                    table.querySelectorAll('tbody tr').forEach(function(row){\n                        row.querySelectorAll('td').forEach(function(cell, idx){\n                            if(headers[idx]) cell.setAttribute('data-label', headers[idx]);\n                        });\n                    });\n                });\n                document.querySelectorAll('.agts-table[data-sticky=\\\"true\\\"]').forEach(function(table){\n                    var container = table.closest('.agts-table-container');\n                    if(container){ container.addEventListener('scroll', function(){ var header=table.querySelector('thead'); header.style.boxShadow = (this.scrollTop>0)?'0 2px 4px rgba(21,21,119,0.1)':'none'; }); }\n                });\n                document.querySelectorAll('.agts-table-container[data-wide=\\\"true\\\"]').forEach(function(container){\n                    container.addEventListener('wheel', function(e){\n                        if (e.shiftKey && window.innerWidth > 480) {\n                            e.preventDefault(); var scrollAmount = e.deltaY; if (e.deltaMode===1) scrollAmount*=40; else if (e.deltaMode===2) scrollAmount*=800; scrollAmount*=3;\n                            var newLeft = Math.max(0, Math.min(this.scrollWidth - this.clientWidth, this.scrollLeft + scrollAmount)); this.scrollLeft = newLeft;\n                        }\n                    }, {passive:false});\n                    \/\/ touch support\n                    var startX=0, startLeft=0, scrolling=false;\n                    container.addEventListener('touchstart', function(e){ scrolling=true; startX=e.touches[0].pageX; startLeft=this.scrollLeft; }, {passive:true});\n                    container.addEventListener('touchmove', function(e){ if(!scrolling) return; var x=e.touches[0].pageX; var walk=(x-startX)*2; this.scrollLeft = startLeft - walk; }, {passive:true});\n                    container.addEventListener('touchend', function(){ scrolling=false; }, {passive:true});\n                });\n            });\n        })();<\/script><style>\n        \/* Minimal theme skeleton; main styling provided by assets\/css\/frontend.css *\/\n        \/* Extra override for mobile_mode=scroll to keep table layout on small screens *\/\n        @media (max-width:480px){\n            .agts-wrapper[data-mobile-mode=\"scroll\"] .agts-table,\n            .agts-wrapper[data-mobile-mode=\"scroll\"] .agts-table thead,\n            .agts-wrapper[data-mobile-mode=\"scroll\"] .agts-table tbody,\n            .agts-wrapper[data-mobile-mode=\"scroll\"] .agts-table tr,\n            .agts-wrapper[data-mobile-mode=\"scroll\"] .agts-table th,\n            .agts-wrapper[data-mobile-mode=\"scroll\"] .agts-table td { display: table !important; }\n            .agts-wrapper[data-mobile-mode=\"scroll\"] .agts-table { min-width: 720px; }\n            .agts-wrapper[data-mobile-mode=\"scroll\"] .agts-table th,\n            .agts-wrapper[data-mobile-mode=\"scroll\"] .agts-table td { white-space: nowrap; }\n        }\n        <\/style><strong>Comparing buying a Facebook group and building your own community: which method is more effective?<\/strong><p> This is a question many SMEs are interested in when looking to optimize costs and increase engagement.<\/p><p>According to a survey by DPS.MEDIA, 70% of businesses choose to build their own community to attract long-term loyal customers. This proves the importance of owning a quality community for sustainable development.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/16x9-1.jpg\" alt=\"Comparing costs and resources when buying a Facebook group versus building a community yourself\" title=\"\"><\/p><h2 id=\"so-sanh-chi-phi-va-nguon-luc-khi-mua-nhom-facebook-va-tu-xay-dung-cong-dong\">Compare costs and resources when buying a Facebook group and building a community yourself<\/h2><h3>1. Initial costs and ongoing costs<\/h3><p>Buying an existing Facebook group helps save time developing a new community,<a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">however, the initial investment cost can range from several million to several dozen million VND depending on the group's size and activity level.<\/a>. On the other hand, building your own community costs less to start but requires long-term investment in management, content creation, and attracting new members. According to a survey by DPS.MEDIA, maintaining a large community group can cost about 3-5 million VND\/month for personnel and advertising.<\/p><p>The maintenance cost of a purchased group is usually lower because the community is already stable, but risks regarding member quality and engagement levels can reduce business effectiveness. Conversely, building your own allows better control over quality and development direction, but requires continuous resources in both time and finances.<\/p><h3>2. Required resources and effort<\/h3><p>When buying an existing group, businesses mainly need resources to manage and retain members, as well as improve engagement. Building your own community requires more manpower for content creation, developing plans to attract and connect members throughout the process. This team usually includes administrators, content collaborators, and promotion technicians.<\/p><p>Building your own community takes about 6-12 months to complete with a stable number of members, while buying a group can start operating immediately. However, the control and credibility of the community will be strengthened when the business proactively develops and builds from scratch.<\/p><h3>Checklist for choosing the right strategy<\/h3><ul>\n<li><strong>Budget evaluation:<\/strong> Calculate the cost of buying a group compared to the long-term building cost.<\/li>\n<li><strong>Needs analysis:<\/strong> Identify community goals: increase engagement or expand new customers.<\/li>\n<li><strong>Check the quality of the purchased group:<\/strong> Evaluate activity level, real members, and suitability.<\/li>\n<li><strong>Staffing plan:<\/strong> Determine the team for managing and developing the community.<\/li>\n<li><strong>Estimate time required:<\/strong> How long will it take to build to achieve the set goals.<\/li>\n<\/ul><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Buy a Facebook group<\/th>\n<th>Build a community yourself<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Initial cost<\/td>\n<td>5-30 million VND (depending on scale)<\/td>\n<td>Low (mainly for advertising and content)<\/td>\n<\/tr>\n<tr>\n<td>Maintenance cost<\/td>\n<td>3-5 million VND\/month<\/td>\n<td>5-7 million VND\/month (during development phase)<\/td>\n<\/tr>\n<tr>\n<td>Deployment time<\/td>\n<td>Immediately after purchase<\/td>\n<td>6-12 months to stabilize<\/td>\n<\/tr>\n<tr>\n<td>Member quality control<\/td>\n<td>Low, depends on the old group<\/td>\n<td>Strong, develops according to direction<\/td>\n<\/tr>\n<tr>\n<td>Management resources<\/td>\n<td>Less, focus on maintenance<\/td>\n<td>Higher, requires diverse capabilities<\/td>\n<\/tr>\n<\/tbody>\n<\/table><div style=\"border-left:4px solid #2E86C1;padding:10px;margin-top:20px;background:#eaf4fc;\">\n  <strong>Important note:<\/strong> The choice between buying a Facebook group and building a community yourself largely depends on your business's long-term goals and current resources. Investing in the wrong direction can waste both finances and time. DPS.MEDIA advises businesses to thoroughly evaluate before making a decision.\n<\/div><p><strong>Takeaway:<\/strong> Buying a Facebook group helps you quickly acquire an existing community but carries risks regarding quality and engagement. Building a community yourself requires more resources and time but offers control and sustainable growth. Assessing costs, resources, and main objectives is the first step to optimizing the effectiveness of your community development strategy.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/0-4864.jpg\" alt=\"Interaction characteristics and engagement levels between the two options\" title=\"\"><\/p><h2 id=\"tinh-chat-tuong-tac-va-muc-do-gan-ket-giua-hai-phuong-an\">Nature of interaction and engagement level between the two options<\/h2><h3>Interaction when buying a Facebook group<\/h3><p>Buying a Facebook group often brings quick initial engagement thanks to the available member base. However, the level of attachment is usually not sustainable because most members are not truly interested in the content or the new brand. According to a survey by Social Media Examiner (2023), only about 25% of members in acquired groups actively participate in discussions or share content.<\/p><p>The main advantage is saving time and effort in creating a new group, but businesses need a strategy to maintain engagement after purchase to avoid members quietly leaving the group.<\/p><h3>Building a community from scratch and engagement level<\/h3><p>Building a community yourself takes time, but creates a group of loyal members who actively participate with the content. According to a DPS.MEDIA report (2024), organically developed communities increase engagement by up to 60% compared to acquired groups within 6 months of operation. Members often feel more attached because they joined from the early stages, contributing to the formation of group culture.<\/p><p>This process also allows for better control over member quality and content direction, thereby enhancing sustainable brand value.<\/p><h3>Checklist to boost interaction and engagement<\/h3><ul>\n<li><strong>For acquired groups:<\/strong> Clearly define management objectives after purchasing the group.<\/li>\n<li>Th\u01b0\u1eddng \u200cxuy\u00ean\u2063 t\u1ed5 \u200bch\u1ee9c\u200b ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng \u200dt\u00e1c \u2064nh\u01b0 mini game, Q&A \u0111\u1ec3 k\u00edch th\u00edch ng\u01b0\u1eddi \u2064d\u00f9ng tham gia.<\/li>\n<li>Invest in quality content and call for feedback to maintain interest.<\/li>\n<li><strong>For building a community:<\/strong> Start with quality members who share similar interests or goals.<\/li>\n<li>Establish transparent group rules and encourage idea contributions.<\/li>\n<li>Assign admin roles to manage and develop the community effectively.<\/li>\n<\/ul><div style=\"border: 2px solid #f39c12; padding: 10px; margin: 20px 0; background-color: #fff3cd;\">\n  <strong>Note:<\/strong> The level of engagement is not only based on the number of members but also depends on the quality of content and the ability to build real relationships among group members.\n<\/div><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Buy a Facebook group<\/th>\n<th>Build community<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Initial engagement<\/td>\n<td>fast, large quantity<\/td>\n<td>Slow, gradually increasing over time<\/td>\n<\/tr>\n<tr>\n<td>Level of engagement<\/td>\n<td>Low, easy to leave the group<\/td>\n<td>High, long-term loyalty<\/td>\n<\/tr>\n<tr>\n<td>Member quality control<\/td>\n<td>Limited, hard to filter<\/td>\n<td>Good, selective through joining process<\/td>\n<\/tr>\n<tr>\n<td>Cost and time<\/td>\n<td>High cost, short time<\/td>\n<td>Low cost, long time<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Takeaway:<\/strong> buying a Facebook group can be a quick solution but it's hard to retain members for the long term, while building your own community helps create deeper connections and more sustainable interaction. Businesses need to consider their goals and resources to choose the most suitable option.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/24x683.jpg8b3d.jpg\" alt=\"Content development strategies suitable for each type of community\" title=\"\"><\/p><h2 id=\"chien-luoc-phat-trien-noi-dung-phu-hop-voi-tung-loai-cong-dong\">Content development strategy suitable for each type of community<\/h2><h3>Understand the characteristics of each type of community<\/h3><p>Content building should start from analyzing and thoroughly understanding the characteristics of the community you are targeting. With pre-purchased Facebook groups, members often do not share the same interests or goals, so content should be diverse and engaging to retain and stimulate interaction. In contrast, self-built communities usually have high consensus on topics, so content needs to be in-depth and create specific value according to members' needs.<\/p><p>According to a survey by Social Media Today (2023), the groups with the highest engagement are those with personalized content for users, increasing interaction time by 45% compared to generic groups.<\/p><h3>Allocate content by frequency and suitable topics<\/h3><p>For purchased groups, content should be planned flexibly and diversely, from promotional posts, mini games to Q&amp;A to increase interest. Meanwhile, in self-built communities, focus should be on in-depth articles, content sharing knowledge or real-life experiences, helping to strengthen the central role and create long-term engagement.<\/p><p>Vi\u1ec7c duy tr\u00ec t\u1ea7n su\u1ea5t \u0111\u0103ng \u0111\u1ec1u \u200b\u0111\u1eb7n c\u0169ng r\u1ea5t quan \u200ctr\u1ecdng, gi\u00fap c\u1ed9ng \u0111\u1ed3ng \u200dho\u1ea1t \u0111\u1ed9ng li\u00ean \u2064t\u1ee5c v\u00e0 tr\u00e1nh \u200ct\u00ecnh tr\u1ea1ng\u200c \u201cch\u00f9ng\u2064 xu\u1ed1ng\u201d khi\u2062 th\u00e0nh vi\u00ean m\u1ea5t h\u1ee9ng th\u00fa.<\/p><h3>Checklist for effective content development by community type<\/h3><ul>\n<li><strong>Purchased Facebook group:<\/strong> Create diverse, engaging content to stimulate quick interaction.<\/li>\n<li><strong>Self-built community:<\/strong> Prioritize in-depth content, suitable for the specific needs of members.<\/li>\n<li>Post regularly according to the schedule with 3-5 posts per week depending on the group.<\/li>\n<li>Use open-ended questions and mini games to increase engagement.<\/li>\n<li>Monitor feedback to adjust content to fit practical needs.<\/li>\n<\/ul><div style=\"border-left: 4px solid #f39c12; background-color: #fff7e6; padding: 10px; margin: 15px 0;\">\n  <strong>Note:<\/strong> \u2063Khi l\u1ef1a\u2062 ch\u1ecdn mua nh\u00f3m ho\u1eb7c t\u1ef1 x\u00e2y\u200c d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng,chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u0111\u00f3ng vai tr\u00f2\u200c then ch\u1ed1t \u2064quy\u1ebft \u200d\u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u200dt\u01b0\u01a1ng t\u00e1c \u2013 y\u1ebfu t\u1ed1 tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u200d\u0111\u1ebfn hi\u1ec7u qu\u1ea3 kinh doanh.\n<\/div><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Purchased Facebook group<\/th>\n<th>Self-built community<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Member demographics<\/td>\n<td>Non-uniform, diverse<\/td>\n<td>Uniform, shared interests and goals<\/td>\n<\/tr>\n<tr>\n<td>Content strategy<\/td>\n<td>Diverse, easily accessible, stimulates quick interaction<\/td>\n<td>In-depth, valuable, reinforces loyalty<\/td>\n<\/tr>\n<tr>\n<td>Posting frequency<\/td>\n<td>3-5 posts\/week, concise and lively format<\/td>\n<td>3-5 posts\/week, detailed and methodical content<\/td>\n<\/tr>\n<tr>\n<td>Development purpose<\/td>\n<td>Increase engagement and reach quickly<\/td>\n<td>Build a sustainable, long-term community<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Takeaway:<\/strong> A suitable content strategy is not only based on whether you buy a group or build one yourself, but must also clearly define the nature and needs of the community. DPS.MEDIA recommends investing properly for each group to optimize engagement and growth.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/d-2529.jpg\" alt=\"Potential risks and management methods when using pre-purchased groups\" title=\"\"><\/p><h2 id=\"rui-ro-tiem-an-va-cach-quan-ly-khi-su-dung-nhom-mua-san\">Potential risks and management when using pre-purchased groups<\/h2><h3>Common risks when using pre-purchased groups<\/h3><p>Using pre-purchased groups on Facebook often carries many risks that users need to be aware of. One of these is the lack of transparent information, making buyers susceptible to scams or receiving products of poor quality. According to a report from the Vietnam Consumer Protection Association, about 30% of transactions through group buying have disputes over products. In addition, the lack of group management control also leads to risks of spam and loss of personal data security.<\/p><h3>How to manage and minimize risks when joining pre-purchased groups<\/h3><p>To ensure safety when using shared buying groups, users should apply some effective management measures. Carefully checking seller information, confirming reviews from previous members, and negotiating clear return conditions will help significantly reduce risks. Group admins should establish strict rules and use automatic moderation tools to filter bad content, while also referring to buyer protection policies from platforms like Facebook.<\/p><h3>Risk management checklist when using pre-purchased groups<\/h3><ul>\n<li>Check group credibility and information transparency<\/li>\n<li>Contact the seller directly and request detailed images\/information<\/li>\n<li>Refer to feedback and reviews from previous members<\/li>\n<li>Read the terms of purchase and return carefully<\/li>\n<li>Avoid providing sensitive personal information in the group<\/li>\n<li>Report to group administrators if you encounter suspicious behavior<\/li>\n<\/ul><div style=\"border:1px solid #f5c518; padding:10px; background:#fffbee; margin:15px 0;\">\n  <strong>Note:<\/strong> According to research by DPS.MEDIA (2023), reputable group buying groups with strict management help reduce fraud risk by up to 40%. Proactively controlling and raising awareness helps users better protect their rights.\n<\/div><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Risks<\/th>\n<th>Cause<\/th>\n<th>How to handle<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Fraud, receiving poor quality goods<\/td>\n<td>Lack of transparency, untrustworthy sellers<\/td>\n<td>Verify the seller, request a commitment to returns\/exchanges<\/td>\n<\/tr>\n<tr>\n<td>Spam information, annoying advertisements<\/td>\n<td>Loose group management, no content moderation<\/td>\n<td>Apply filtering tools, establish clear regulations<\/td>\n<\/tr>\n<tr>\n<td>Loss of personal data<\/td>\n<td>Sharing sensitive information unsafely<\/td>\n<td>Do not disclose personal information, only communicate through secure channels<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Takeaway:<\/strong> Using pre-made buying groups brings convenience but also comes with certain risks. Users and administrators need to proactively apply management measures and increase vigilance to ensure safe and effective transactions.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/nity-1.jpg\" alt=\"Expansion potential and sustainable development of self-built communities\" title=\"\"><\/p><h2 id=\"tiem-nang-mo-rong-va-phat-trien-ben-vung-cua-cong-dong-tu-xay-dung\">Potential for expansion and sustainable development of self-built communities<\/h2><h3>Ability to control and build a sustainable brand<\/h3><p>Self-built communities give businesses comprehensive control over content, development direction, and ways to interact with members. According to Forbes (2023), self-built groups have a 35% higher loyalty rate compared to pre-made groups on Facebook. This helps businesses easily build a sustainable brand and long-term relationships with customers.<\/p><p>Proactive content development also allows self-built groups to easily update and innovate, matching market needs and member feedback. This is a major advantage compared to buying groups, which often struggle to maintain cohesion and consistency.<\/p><h3>Difficulties and solutions in maintaining a self-built community<\/h3><p>Despite great potential, self-building a community also poses challenges in management resources and content development time. According to a DPS.MEDIA (2023) survey, 60% of businesses face difficulties in maintaining continuous interaction in self-built groups. However, with a clear plan and the application of group management support tools, these obstacles can be effectively minimized.<\/p><p>Mobilizing content from members themselves and organizing online exchange events, mini games are also practical solutions to increase participation and foster long-term community development.<\/p><h3>Checklist: Necessary actions to sustainably develop a self-built community<\/h3><ul>\n<li><strong>Clear content orientation:<\/strong> Identify objectives and styles suitable for the target group.<\/li>\n<li><strong>Proactive interaction management:<\/strong> Always stay in touch, respond quickly, and create a friendly atmosphere.<\/li>\n<li><strong>Leverage member feedback:<\/strong> Collect and improve based on the real needs and desires of the community.<\/li>\n<li><strong>Organize regular events:<\/strong> Livestreams, mini games, and surveys to maintain engagement and strengthen internal group bonds.<\/li>\n<li><strong>Use support tools:<\/strong> Apply group management software to increase operational efficiency.<\/li>\n<\/ul><div style=\"border-left: 4px solid #0073aa; background: #f0f7fa; padding:10px; margin:15px 0;\">\n  <strong>Callout:<\/strong> Investing time and resources in a self-built community brings long-term value that far surpasses buying a group. This is a sustainable path that helps businesses retain customers and develop their brand naturally and effectively.\n<\/div><table class=\"wp-block-table\" style=\"width:100%; border-collapse: collapse;\" border=\"1\">\n<thead>\n<tr>\n<th>criteria<\/th>\n<th>Buy a Facebook group<\/th>\n<th>Self-built community<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Initial cost<\/td>\n<td>Low, quick purchase<\/td>\n<td>Low to medium, time-consuming<\/td>\n<\/tr>\n<tr>\n<td>Content control<\/td>\n<td>Limited, dependent on old group<\/td>\n<td>Full control, easy to customize<\/td>\n<\/tr>\n<tr>\n<td>Engagement and loyalty<\/td>\n<td>Low, uneven member quality<\/td>\n<td>High, members are engaged and active<\/td>\n<\/tr>\n<tr>\n<td>Sustainable development<\/td>\n<td>Difficult to maintain long-term<\/td>\n<td>Easy to adapt and scale<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Takeaway:<\/strong> With long-term development potential and comprehensive control,<a href=\"https:\/\/dps.media\/en\/booking-effective-pr-strategic-press-for-businesses\/\" rel=\"nofollow\">a self-built community is a superior choice for businesses wanting to assert their position and foster long-term customer engagement.<\/a>. Although it requires significant initial effort, the benefits in branding and interaction will be a driving force for sustainable growth.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/advice.jpg\" alt=\"Practical advice from DPS.MEDIA experts for SMEs\" title=\"\"><\/p><h2 id=\"loi-khuyen-thuc-tien-tu-chuyen-gia-dps-media-cho-doanh-nghiep-smes\">Practical advice from DPS.MEDIA experts for SMEs<\/h2><h3>Comparison between buying a Facebook group and building your own community<\/h3><p>Buying Facebook groups is chosen by many small businesses to save time reaching potential customers. However, actual effectiveness is often unstable due to uneven member quality and lack of interaction. According to a survey by Social Media Examiner (2023), only about 35% of purchased groups maintain an interaction rate above 20% after 3 months.<\/p><p>In contrast, building your own community helps businesses control content and build long-term relationships with customers. Although it takes time to invest, these groups have higher engagement and loyalty, with 65% of members participating regularly. This is very important for maintaining long-term vitality and encouraging customers to refer friends.<\/p><h3>Checklist to evaluate suitable options for SMEs<\/h3><ul>\n<li><strong>Goal assessment:<\/strong> Rapidly increase numbers or build long-term relationships?<\/li>\n<li><strong>Check the quality of purchased groups:<\/strong> Are the members suitable for the target audience?<\/li>\n<li><strong>Investment capability:<\/strong> How much time and manpower are available to manage the current community?<\/li>\n<li><strong>Effectiveness measurement:<\/strong> Monitor engagement and conversion rates regularly.<\/li>\n<li><strong>Security risks:<\/strong> Ensure to avoid groups with harmful content or violations.<\/li>\n<\/ul><h3>Comparison table of pros and cons<\/h3><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Title<\/th>\n<th>buy Facebook group<\/th>\n<th>Build your own community<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Deployment time<\/td>\n<td>Fast, time-saving<\/td>\n<td>Slow, requires long-term investment<\/td>\n<\/tr>\n<tr>\n<td>Member quality<\/td>\n<td>Uneven, lack of interaction<\/td>\n<td>Targeted audience, high engagement<\/td>\n<\/tr>\n<tr>\n<td>Content control<\/td>\n<td>Limited, easy to lose control<\/td>\n<td>Full management rights, brand building<\/td>\n<\/tr>\n<tr>\n<td>Cost<\/td>\n<td>Low group purchase + maintenance cost<\/td>\n<td>High personnel and promotion costs<\/td>\n<\/tr>\n<tr>\n<td>Sustainability<\/td>\n<td>Low sustainability, easy to be deleted or lose access<\/td>\n<td>Sustainable, long-term development<\/td>\n<\/tr>\n<\/tbody>\n<\/table><div style=\"border-left:4px solid #0073e6; padding-left:15px; margin-top:20px; background:#f1f7ff;\">\n<p><strong>Note from DPS.MEDIA expert:<\/strong> The choice between buying a group or building your own must be based on specific business strategies and the resources of each enterprise. SMEs should prioritize building a quality community for long-term optimization instead of seeking immediate results.<\/p>\n<\/div><p><strong>Takeaway:<\/strong> For SMEs, building their own Facebook community brings more long-term benefits in both interaction quality and brand value. Although it requires significant initial resources, this is a more sustainable and effective approach compared to quickly buying a group but easily losing control.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/-Image.jpgdf20.jpg\" alt=\"Effective combination of buying groups and self-building communities in marketing strategies\" title=\"\"><\/p><h2 id=\"ket-hop-hieu-qua-giua-mua-nhom-va-tu-xay-dung-cong-dong-trong-chien-luoc-marketing\">Effective combination of buying groups and building your own community in marketing strategy<\/h2><h3>1. Advantages and limitations of buying a Facebook group<\/h3><p>Buying a Facebook group is a quick way to access an existing customer base, saving the time needed to build from scratch. According to Social Media Today, the average Facebook group has 1.2 million daily active users, helping businesses expand their reach effectively. However, purchased groups are often inconsistent in customer characteristics, leading to low engagement and difficulty in building long-term trust.<\/p><p>A major drawback of buying groups is the lack of initiative and difficulty in controlling member quality. These groups sometimes do not fit specialized marketing goals, resulting in wasted budgets if not tightly managed.<\/p><h3>2. Building your own community: sustainable but requires patience<\/h3><p>Building your own community brings sustainable value thanks to the strong connection between brand and customers. A carefully nurtured community helps increase customer retention rates up to 60%, according to a report from Forbes. This process requires time, quality content, and regular interaction to develop loyalty.<\/p><p>The strength of building your own community is the ability to control content and flexibly direct development according to strategy. The downside is that it requires significant resources and a clear strategy from the start for the community to truly have long-term value.<\/p><h3>3. Effective combination of buying groups and building your own community<\/h3><p>Combining group buying and building your own community brings a comprehensive marketing strategy, leveraging the advantages of both methods. Businesses can quickly create touchpoints with customers through group buying, while also nurturing and developing deeper relationships with their own community.<\/p><p>Below is a checklist to help you balance and optimize these two strategies:<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Goal<\/th>\n<th>Activities<\/th>\n<th>Execution strategy<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Quickly attract customers<\/td>\n<td>Buy Facebook groups with a suitable number of members<\/td>\n<td>Select groups based on industry criteria and positive interaction<\/td>\n<\/tr>\n<tr>\n<td>Build loyalty<\/td>\n<td>Create and develop brand community<\/td>\n<td>Post regularly, organize online events, connect members<\/td>\n<\/tr>\n<tr>\n<td>Quality management<\/td>\n<td>Control members in the group<\/td>\n<td>Filter members, set rules, promote valuable interactions<\/td>\n<\/tr>\n<\/tbody>\n<\/table><div style=\"border-left:4px solid #0073aa; background:#e6f2fb; padding:10px; margin-top:20px; margin-bottom:20px;\">\n  <strong>Note:<\/strong> Properly combining group buying and building your own community helps minimize the risk of losing engagement, while increasing communication effectiveness. According to a DPS.MEDIA survey, 75% of businesses applying these two methods have recorded sales growth of 20-35% in the first 6 months.\n<\/div><p><strong>Takeaway:<\/strong> No marketing solution is perfect if used alone. Buying groups helps quickly expand the customer base, while building your own community creates long-term brand strength. For best results, businesses should flexibly combine both, leveraging strengths and compensating for the weaknesses of each method.<\/p><h2 id=\"outro\">Final Thoughts<\/h2><p>Buying Facebook groups helps reach quickly, while building your own community is more sustainable and engaging. The right choice depends on the goals and resources of the business.<\/p><p>Try applying both methods to compare the actual effectiveness for your brand. Don\u2019t hesitate to adjust your strategy based on feedback from the community.<\/p><p>You can learn more about content strategy and digital advertising in the upcoming sharing articles. DPS.MEDIA always updates useful information for SMEs.<\/p><p>DPS.MEDIA looks forward to receiving your opinions and experiences on this topic. Please leave a comment so we can discuss and share experiences together! <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/create-a-marketing-plan-for-products-with-10-detailed-steps\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Marketing Plan for Products with 10 Detailed Steps<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/how-to-buy-facebook-fanpage-safely-practical-experience-notes\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">How to Safely Buy a Facebook Fanpage \u2013 Practical Experience &amp; 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So, which is the most effective choice for you?<\/p>","protected":false},"author":11,"featured_media":30574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[1170,154,397,181,706,353,1010,346,350],"class_list":["post-30573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-marketing","tag-ban-hang-tren-facebook","tag-chien-luoc-noi-dung","tag-facebook-marketing","tag-mang-xa-hoi","tag-marketing-truc-tuyen","tag-phat-trien-doanh-nghiep","tag-quan-ly-cong-dong","tag-quang-cao-ky-thuat-so","tag-thuong-mai-dien-tu"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/30573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=30573"}],"version-history":[{"count":1,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/30573\/revisions"}],"predecessor-version":[{"id":30575,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/30573\/revisions\/30575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/30574"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=30573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=30573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=30573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}