{"id":29860,"date":"2025-08-26T17:25:38","date_gmt":"2025-08-26T10:25:38","guid":{"rendered":"https:\/\/dps.media\/coc-coc-insights-bao-cao-xu-huong-tim-kiem-noi-bat-tai-viet-nam\/"},"modified":"2025-08-26T17:25:50","modified_gmt":"2025-08-26T10:25:50","slug":"coc-coc-insights-report-on-prominent-search-trends-in-vietnam","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/coc-coc-insights-report-on-prominent-search-trends-in-vietnam\/","title":{"rendered":"C\u1ed1c C\u1ed1c Insights: Report on prominent search trends in Vietnam"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>C\u1ed1c C\u1ed1c Insights shows that search trends are key keywords helping businesses increase conversion rates.<\/strong><\/p><p>C\u1ed1c C\u1ed1c 2024 data records a 32% increase in shopping-related queries in Vietnam, according to <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS.MEDIA JSC\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"408\">DPS.MEDIA<\/a>.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/trends.jpg\" alt=\"From DPS.MEDIA: Notable search trends on C\u1ed1c C\u1ed1c and their significance for SMEs\" title=\"\"><\/p><h2 id=\"nhin-tu-dps-media-nhung-xu-huong-tim-kiem-noi-bat-tren-coc-coc-va-y-nghia-cho-smes\">View from DPS.MEDIA: Outstanding search trends on C\u1ed1c C\u1ed1c and their significance for SMEs<\/h2><h3>Macro trends on C\u1ed1c C\u1ed1c<\/h3><p>C\u1ed1c C\u1ed1c reports show that search habits in Vietnam strongly shift towards queries related to local shopping, on-site experience, and content that supports quick decision-making. Mobile device interaction continues to dominate, with over 70% smartphone searches according to platform data. These changes reflect consumers' immediate habits and fast information needs. Capturing the search journey is a priority for SMEs aiming to maintain the ability to reach new customers.<\/p><h3>Specific impact on SMEs<\/h3><p>Key figures: e-commerce search grows about 35% YoY, tourism and experiential services increase 20%, while online work\/study networks record a leap of ~42% (Source: C\u1ed1c C\u1ed1c Insights 2024). These indicators highlight opportunities to expand scope through local content, optimize mobile SEO, and fully utilize location-based targeting. SMEs need to adjust marketing budgets to focus on conversion keywords and channels with real traffic.<\/p><h3>Practical actions for small businesses<\/h3><p>Short-term priorities include optimizing mobile-dedicated pages, updating local schema, and creating quick-answer content for user questions (FAQ, price comparison, purchase guides). Medium-term, businesses should experiment with geo-targeted ad campaigns and track conversion rates from specific product searches. Continuous measurement and testing will help optimize CAC and improve marketing investment efficiency.<\/p><ul>\n<li>Optimize mobile-first: reduce loading time, display phone numbers clearly.<\/li>\n<li>Focus on local content: titles, meta, and landing pages by district\/county.<\/li>\n<li>Prioritize short content addressing intent (how-to, comparison, price).<\/li>\n<li>Test ads by position\/promotion during peak hours to catch trends.<\/li>\n<\/ul><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Search groups<\/th>\n<th>YoY growth<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Shopping \/ E-commerce<\/td>\n<td>+35%<\/td>\n<\/tr>\n<tr>\n<td>Tourism \/ Experience<\/td>\n<td>+20%<\/td>\n<\/tr>\n<tr>\n<td>Working \/ Online learning<\/td>\n<td>+42%<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\"><strong>Callout:<\/strong> SMEs should prioritize local search optimization and mobile-first strategies to catch the wave of growing search queries.<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\"><strong>Source:<\/strong> C\u1ed1c C\u1ed1c Insights 2024 - aggregated data by internal search volume.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Takeaway:<\/strong> Focusing on mobile and local content is a practical, fast, and measurable step to help SMEs leverage current search trends to increase revenue growth.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/24x640.jpg\" alt=\"Industry analysis: Growth opportunities and strategic keywords for each customer segment\" title=\"\"><\/p><h2 id=\"phan-tich-theo-nganh-co-hoi-tang-truong-va-tu-khoa-chien-luoc-cho-tung-nhom-khach-hang\">Industry analysis: Growth opportunities and strategic keywords for each customer segment<\/h2><h3>Retail &amp; e-commerce<\/h3><p>Coc Coc reports show that the retail and e-commerce industry accounts for a large proportion of search volume, with \u201conline shopping\u201d queries increasing ~34% in 2024 (source: Coc Coc). Users prioritize price comparison and finding guide content, opening opportunities for long-tail keywords. Brands should optimize product pages based on intent and improve mobile experience to increase conversion rates.<\/p><h3>Local tourism, services, and service industries<\/h3><p>The tourism and local services industry has recovered significantly, with searches for \u201cdomestic travel\u201d increasing 27% in Q1 (source: Coc Coc). Users search by season, destination, and experience, so content needs to emphasize itineraries, prices, and realistic reviews. Since mobile queries account for a high percentage, optimizing local SEO and schema reviews will improve visibility and attract local customers.<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Industry<\/th>\n<th>Growth Opportunities<\/th>\n<th>Strategic Keywords (example)<\/th>\n<th>First<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Retail \/ E-commerce<\/td>\n<td>~34%<\/td>\n<td>online shopping, price comparison, product reviews<\/td>\n<td>High<\/td>\n<\/tr>\n<tr>\n<td>Tourism &amp; Services<\/td>\n<td>~27%<\/td>\n<td>domestic travel, cheap tours, popular destinations<\/td>\n<td>High<\/td>\n<\/tr>\n<tr>\n<td>Finance &amp; Fintech<\/td>\n<td>~15%<\/td>\n<td>consumer loans, credit card promotions, interest rates<\/td>\n<td>Average<\/td>\n<\/tr>\n<tr>\n<td>Education &amp; Training<\/td>\n<td>~22%<\/td>\n<td>online courses, exam preparation, tutoring<\/td>\n<td>Average<\/td>\n<\/tr>\n<tr>\n<td>FMCG \/ Fast Moving Consumer Goods<\/td>\n<td>~12%<\/td>\n<td>cheap products, brand comparison, nearby shopping<\/td>\n<td>average<\/td>\n<\/tr>\n<\/tbody>\n<\/table><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Quick Suggestions<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Prioritize implementing long-tail keywords and local SEO; optimize mobile experience; measure by conversion to allocate budget effectively.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><ul>\n<li>Survey top industry queries on C\u1ed1c C\u1ed1c to identify main intent.<\/li>\n<li>Prioritize optimizing product pages, service pages, and local pages (Google My Business \/ equivalents).<\/li>\n<li>Create instructional, comparison, and FAQ content to capture long-tail queries.<\/li>\n<li>Set up conversion tracking and A\/B test landing pages for priority keywords.<\/li>\n<li>Allocate budget by actual ROAS; test search ads combined with content marketing.<\/li>\n<\/ul><h3>Takeaway<\/h3><p>Focusing on long-tail keywords, local SEO, and instructional content is the shortest path to leverage industry growth waves. C\u1ed1c C\u1ed1c data provides specific guidance on strong query growth; brands should measure effectiveness by conversion rather than just visits. For specialized implementation, agencies with data capabilities can support strategy and budget optimization.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/havior.jpg\" alt=\"Search behavior and user intent: Suggestions to optimize content, SEO, and creative advertising\" title=\"\"><\/p><h2 id=\"hanh-vi-tim-kiem-va-y-dinh-nguoi-dung-goi-y-toi-uu-noi-dung-seo-va-sang-tao-quang-cao\">User search behavior and intent: Content optimization suggestions, SEO, and creative advertising<\/h2><h3>Overview of search behavior<\/h3><p>Search habits in Vietnam show users have clear intent: shopping and comparison queries dominate, while informational queries still account for a significant portion. According to C\u1ed1c C\u1ed1c Insights (2024), about 42-45TP3T of queries are transaction-oriented, ~33TP3T informational, and 22-25TP3T navigational; over 85TP3T of searches come from mobile devices. This data reminds us to prioritize mobile experience, loading speed, and content structure suitable for each search intent (Source: C\u1ed1c C\u1ed1c Insights 2024; C\u1ed1c C\u1ed1c Ads 2023).<\/p><h3>Suggestions for content optimization &amp; SEO<\/h3><p>Effective SEO strategy starts by classifying keywords by intent: transactional keywords need product pages, informational keywords need in-depth and specific instructional articles. Apply schema, clear titles, and optimized meta descriptions to increase natural CTR; prioritize long-tail keywords for informational queries. A\/B test titles and snippets while monitoring CTR, bounce rate, and time on page to timely adjust content.<\/p><ul>\n<li>Group keywords by intent (transactional \/ informational \/ navigational) within 1 week.<\/li>\n<li>Optimize title\/meta for each group, including product schema and FAQ.<\/li>\n<li>Create pillar + cluster content for important informational topics.<\/li>\n<li>Prioritize optimizing page speed and mobile display (\n<\/li><li>Measure CTR, Dwell Time, conversion rate by keyword group.<\/li>\n<\/ul><h3>Creative advertising by intent<\/h3><p>When building ads, clearly map user intent with message and format: transactional intent needs strong CTA and promotions, informational intent needs educational content and lead magnets. Based on C\u1ed1c C\u1ed1c Ads reports and real experiments with media partners, intent-based campaigns usually improve CTR and reduce CPA compared to general campaigns. Continuous A\/B testing combined with remarketing for searchers increases conversions.<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Intent<\/th>\n<th>Core Content<\/th>\n<th>Ad Format<\/th>\n<th>KPIs (reference)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Transaction<\/td>\n<td>Reviews, price comparison, product evaluation<\/td>\n<td>Search Ads, Product Ads, Dynamic Remarketing<\/td>\n<td>CTR 3-7%, CPA decreased 15-30% (Source: C\u1ed1c C\u1ed1c Ads 2023)<\/td>\n<\/tr>\n<tr>\n<td>Information<\/td>\n<td>Guidance, explanations, checklist<\/td>\n<td>Content Ads, short videos, native<\/td>\n<td>CTR 1-3%, increase in effective visits and viewing time<\/td>\n<\/tr>\n<tr>\n<td>Orientation<\/td>\n<td>Brand, support for store\/app positioning<\/td>\n<td>Local Ads, search Brand<\/td>\n<td>CTR 2-5%, increase direct access rate<\/td>\n<\/tr>\n<\/tbody>\n<\/table><table class=\"wp-block-table\">\n<tbody>\n<tr>\n<td><strong>Callout:<\/strong> Start by analyzing real search data to select 20-50 long-tail keywords with sufficient volume and clear intent. Prioritize mobile-first and measure by intent clusters before scaling.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><table class=\"wp-block-table\">\n<tbody>\n<tr>\n<td><strong>Takeaway:<\/strong> Optimize by user intent - keyword classification, adjust content\/advertisement format accordingly and prioritize mobile to increase CTR and reduce CPA. (Refer to C\u1ed1c C\u1ed1c Insights reports and real experiments; can combine data from DPS.MEDIA for cross-checking.)<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/ation2.jpg\" alt=\"Focus on local and mobile-first: Guidelines for deploying region-appropriate content\" title=\"\"><\/p><h2 id=\"tap-trung-dia-phuong-va-mobile-first-huong-dan-trien-khai-noi-dung-phu-hop-vung-mien\">Local focus and mobile first: Guidelines for deploying region-appropriate content<\/h2><h3>Understanding local focus on mobile<\/h3><p>In the context of search in Vietnam, focusing on local areas and mobile-first access is increasingly important for brands. According to C\u1ed1c C\u1ed1c Insights 2024, about 62% of queries related to locations originate from mobile phones, especially in suburban and small provinces. Content should clearly state location, <a href=\"https:\/\/dps.media\/en\/category\/coc-coc-marketing\/\" rel=\"nofollow\">opening hours and short answers for common queries to suit mobile search behavior.<\/a>.<\/p><h3>Checklist for deploying regional content on mobile<\/h3><p>Deploy region-appropriate content on mobile with a clear process: research local keywords, optimize speed and standardize location data. Below is a short checklist for working with content teams, developers, and media partners. Some steps can be coordinated with technical partners or agencies like DPS.MEDIA to accelerate deployment.<\/p><ul>\n<li>Keyword research by province\/district, prioritize question queries (e.g., \u201chaircut near me now\u201d).<\/li>\n<li>Standardize NAP (Name, Address, Phone) on page and in schema.<\/li>\n<li>Optimize speed and experience on 3G\/4G networks; prioritize \n<\/li><li>Apply structured data (LocalBusiness, openingHours, geo).<\/li>\n<li>Create region-specific landing pages with distinct content and appropriate meta.<\/li>\n<li>Collect reviews, extract maps and update information regularly.<\/li>\n<\/ul><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th colspan=\"2\"><strong>Quick suggestions:<\/strong> Prioritize loading speed \n<\/th><\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th>Factors<\/th>\n<th>Prioritize on mobile<\/th>\n<\/tr>\n<tr>\n<td>Download speed<\/td>\n<td>Very high \u2013 many users abandon the page if it loads &gt;3s (according to Google).<\/td>\n<\/tr>\n<tr>\n<td>Localize content<\/td>\n<td>Address, opening hours, reviews, question-type keywords<\/td>\n<\/tr>\n<tr>\n<td>structured data<\/td>\n<td>LocalBusiness, openingHours to increase rich result display<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Execution, measurement, and takeaway<\/h3><p>Measure local effectiveness on mobile by KPIs such as local queries, CTR and store conversion rate, using Google Analytics, Search Console and C\u1ed1c C\u1ed1c reports. Conduct A\/B testing of regional content and prioritize lightweight versions for weak networks to ensure consistent experience. <strong>Takeaway: Prioritize fast experience and accurate local information to achieve sustainable results.<\/strong><\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/lide09.jpg\" alt=\"Optimize advertising budget based on C\u1ed1c C\u1ed1c data: Channel recommendations and bidding mechanisms for SMEs\" title=\"\"><\/p><h2 id=\"toi-uu-ngan-sach-quang-cao-dua-tren-du-lieu-coc-coc-khuyen-nghi-kenh-va-co-che-dau-thau-cho-smes\">Optimizing advertising budget based on C\u1ed1c C\u1ed1c data: Channel recommendations and bidding mechanisms for SMEs<\/h2><h3>Brief overview<\/h3><p>C\u1ed1c C\u1ed1c plays an important role in Vietnam\u2019s search ecosystem, with a high domestic user rate and optimization potential for Vietnamese queries. According to StatCounter (2024), C\u1ed1c C\u1ed1c accounts for about 10-15% market share in Vietnam browsers, generating concentrated traffic for local keywords (source: StatCounter, 2024). This data helps SMEs allocate advertising budgets more effectively based on real search behavior.<\/p><h3>Channel recommendations and bidding mechanisms for SMEs<\/h3><p>Prioritize Search channel on C\u1ed1c C\u1ed1c for campaigns with high purchase intent, combine with Display\/Native to expand brand awareness and Retargeting to increase conversions at lower cost. For limited budgets, recommend starting with optimized CPA\/ROAS automatic strategies combined with bid adjustments by time and device; if technical support is needed, specialized teams (e.g. DPS.MEDIA) can assist with measurement framework deployment. Always monitor CPA by product group and adjust channels every 2-4 weeks based on real data.<\/p><h3>Action checklist &amp; takeaway<\/h3><p>Start by allocating budget by funnel: 50% Search (optimize conversions), 30% Display\/Native (awareness) and 20% Retargeting (increase customer value). Set clear KPIs (CPA\/ROAS), enable accurate conversion tracking and run A\/B tests on landing pages to reduce CPA. Takeaway: prioritize flexible allocation of C\u1ed1c C\u1ed1c data, optimize leads based on real results and continuously test to ensure budget safety.<\/p><ul>\n<li>Set up accurate conversion tracking for each campaign.<\/li>\n<li>Run A\/B tests with at least 2 landing page variants.<\/li>\n<li>Apply automatic bidding with CPA limit baseline.<\/li>\n<li>Allocate budget by funnel and adjust weekly.<\/li>\n<li>Use C\u1ed1c C\u1ed1c\u2019s local audience segments for precise targeting.<\/li>\n<li>Track monthly reports and optimize according to ROAS.<\/li>\n<\/ul><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Callout \u2013 Quick tips &amp; reference KPIs<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Average CTR on search platforms in Vietnam fluctuates between 1.5-3.0% depending on the industry; set initial CPA targets based on profit margins and adjust after 2-4 weeks (source: C\u1ed1c C\u1ed1c Ads benchmark local data, 2023). Note: optimizing landing pages usually reduces CPA faster than increasing bids.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/411-2x.jpg\" alt=\"Measuring success and enhancing transformation:\u2064 Essential KPIs \u2062and how DPS.MEDIA\u200b applies\u2062 reports to real campaigns\" title=\"\"><\/p><h2 id=\"do-luong-thanh-cong-va-nang-cao-chuyen-doi-kpi-thiet-yeu-va-cach-dps-media-ap-dung-bao-cao-vao-chien-dich-thuc-te\">Measuring success and enhancing conversion: Essential KPIs and how DPS.MEDIA applies reporting to real campaigns<\/h2><h3>C\u1ed1c C\u1ed1c Insights: Report on prominent search trends in Vietnam<\/h3><p>C\u1ed1c C\u1ed1c Insights reports provide perspectives on trending topics and growing keywords in Vietnam, helping identify seasonal search opportunities. According to StatCounter 2023, C\u1ed1c C\u1ed1c holds ~10% market share in Vietnam, data useful for KPI benchmarking. Effectiveness measurement should combine CTR, clicks, and on-page behavior to assess real impact.<\/p><h3>Essential KPIs for search campaigns<\/h3><p>Core KPIs include CTR, conversion rate (CR), CPA, AOV, and customer retention rate to evaluate both advertising performance and traffic quality. The average CR in Vietnam's e-commerce sector is about 2.3% (Source: Statista 2023), serving as a reference point for setting realistic targets. Setting goals by channel and segment helps optimize budget and prioritize experiments.<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>KPI<\/th>\n<th>Formula<\/th>\n<th>Reference benchmarks<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>CTR<\/td>\n<td>Clicks \u00f7 Impressions<\/td>\n<td>3-6% (search ads) - Source: C\u1ed1c C\u1ed1c Ads \/ Statista<\/td>\n<\/tr>\n<tr>\n<td>Conversion rate (CR)<\/td>\n<td>Conversions \u00f7 Clicks<\/td>\n<td>~2.3% (Vietnam e-commerce, Statista 2023)<\/td>\n<\/tr>\n<tr>\n<td>CPA<\/td>\n<td>Cost \u00f7 Conversions<\/td>\n<td>Set according to LTV and profit targets<\/td>\n<\/tr>\n<tr>\n<td>AOV<\/td>\n<td>Total revenue \u00f7 Number of orders<\/td>\n<td>By industry category \u2013 use as internal benchmark<\/td>\n<\/tr>\n<\/tbody>\n<\/table><ul>\n<li>Identify priority keyword groups based on volume and intent (purchase\/comparison\/information).<\/li>\n<li>Set up weekly reports: CTR, CR, CPA, AOV, and bounce rate by landing page.<\/li>\n<li>Conduct A\/B landing page tests for keyword groups with low CR.<\/li>\n<li>Optimize bidding according to ROAS\/CPA targets, prioritizing hours\/days with high conversions.<\/li>\n<li>Synchronize C\u1ed1c C\u1ed1c data with analytics to compare attribution and traffic sources.<\/li>\n<\/ul><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Important notes<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Attribution &amp; latency:<\/strong> Search data may be delayed and attribution differs between platforms. Always compare attribution windows (7\/30 days) and verify with transaction data to avoid biased optimization decisions.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Applying reports to actual campaigns &amp; Takeaway<\/h3><p>Applying C\u1ed1c C\u1ed1c reports requires converting insights into A\/B tests and prioritizing keyword groups with suitable CTR, CR, and CPA. In one campaign, DPS.MEDIA optimized landing pages and bids, increasing CR from 1.2% to 2.6% within 3 months (Source: DPS.MEDIA internal report, 2024). <strong>Takeaway:<\/strong> Use flexible KPIs and C\u1ed1c C\u1ed1c data to adjust budgets by timing, repeatedly test and measure carefully to improve conversion rates.<\/p><h2 id=\"outro\">Your past journey<\/h2><p>C\u1ed1c C\u1ed1c Insights reveals search trends and opportunities for brands in Vietnam.<\/p><p>Try optimizing content by prominent keywords and measure effectiveness in this month\u2019s campaign.<\/p><p>See more topics: SEO content optimization, user behavior, and social media advertising.<\/p><p>DPS.MEDIA is ready to consult strategy for SMEs wanting to apply these insights.<br>\nPlease share feedback or questions by commenting below. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n     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