{"id":28176,"date":"2025-08-08T12:05:48","date_gmt":"2025-08-08T05:05:48","guid":{"rendered":"https:\/\/dps.media\/phan-biet-backlink-dofollow-va-nofollow-seoer-can-biet\/"},"modified":"2025-08-08T22:13:03","modified_gmt":"2025-08-08T15:13:03","slug":"distinguishing-dofollow-and-nofollow-backlinks-that-seoers-need-to-know","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/distinguishing-dofollow-and-nofollow-backlinks-that-seoers-need-to-know\/","title":{"rendered":"Distinguishing dofollow and nofollow backlinks: What SEOers need to know"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p><\/p><div id=\"dps-quotation-root\">\r\n    <style>\r\n        #dps-quotation-root {\r\n            --primary: #4f46e5;\r\n            --primary-hover: #4338ca;\r\n            --secondary: #0f172a;\r\n            --text-main: #1e293b;\r\n            --text-muted: #64748b;\r\n            --bg-light: #f8fafc;\r\n            --white: #ffffff;\r\n            --border: #e2e8f0;\r\n            --shadow-sm: 0 1px 3px rgba(0, 0, 0, 0.1);\r\n            --shadow-md: 0 4px 6px -1px rgba(0, 0, 0, 0.1), 0 2px 4px -1px rgba(0, 0, 0, 0.06);\r\n            --shadow-lg: 0 20px 25px -5px rgba(0, 0, 0, 0.1), 0 10px 10px -5px rgba(0, 0, 0, 0.04);\r\n            --accent: #10b981;\r\n\r\n            background-color: #f1f5f9;\r\n            color: var(--text-main);\r\n            line-height: 1.6;\r\n            padding: 40px 20px;\r\n            font-family: inherit;\r\n            box-sizing: border-box;\r\n            display: block;\r\n        }\r\n\r\n        #dps-quotation-root * {\r\n            margin: 0;\r\n            padding: 0;\r\n            box-sizing: border-box;\r\n            font-family: inherit;\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-wrapper {\r\n            max-width: 1000px;\r\n            margin: 0 auto;\r\n            background: var(--white);\r\n            border-radius: 24px;\r\n            overflow: hidden;\r\n            box-shadow: var(--shadow-lg);\r\n            border: 1px solid var(--border);\r\n        }\r\n\r\n        \/* Header Section *\/\r\n        #dps-quotation-root .dps-q-header {\r\n            background: linear-gradient(135deg, #0f172a 0%, #1e293b 100%);\r\n            padding: 60px 40px;\r\n            text-align: center;\r\n            color: var(--white);\r\n            position: relative;\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-brand-pill {\r\n            display: inline-block;\r\n            background: rgba(79, 70, 229, 0.2);\r\n            color: #818cf8;\r\n            padding: 6px 16px;\r\n            border-radius: 999px;\r\n            font-size: 13px;\r\n            font-weight: 700;\r\n            text-transform: uppercase;\r\n            letter-spacing: 0.1em;\r\n            margin-bottom: 24px;\r\n            border: 1px solid rgba(79, 70, 229, 0.3);\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-header .dps-q-h1 {\r\n            font-size: 42px;\r\n            font-weight: 800;\r\n            margin-bottom: 16px;\r\n            letter-spacing: -0.025em;\r\n            line-height: 1.1;\r\n            color: var(--white);\r\n            display: block;\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-header .dps-q-p {\r\n            font-size: 18px;\r\n            color: #94a3b8;\r\n            max-width: 600px;\r\n            margin: 0 auto;\r\n            font-weight: 400;\r\n            display: block;\r\n        }\r\n\r\n        \/* Pricing Table *\/\r\n        #dps-quotation-root .dps-q-pricing-grid {\r\n            display: grid;\r\n            grid-template-columns: repeat(3, 1fr);\r\n            gap: 24px;\r\n            padding: 40px;\r\n            background: var(--bg-light);\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-pricing-card {\r\n            background: var(--white);\r\n            border-radius: 20px;\r\n            padding: 32px;\r\n            border: 1px solid var(--border);\r\n            transition: all 0.4s cubic-bezier(0.175, 0.885, 0.32, 1.275);\r\n            display: flex;\r\n            flex-direction: column;\r\n            position: relative;\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-pricing-card:hover {\r\n            transform: translateY(-8px);\r\n            box-shadow: 0 25px 50px -12px rgba(0, 0, 0, 0.15);\r\n            border-color: var(--primary);\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-featured {\r\n            background: var(--white);\r\n            border: 2px solid var(--primary);\r\n            transform: scale(1.05);\r\n            z-index: 2;\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-featured:hover {\r\n            transform: scale(1.05) translateY(-8px);\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-badge {\r\n            position: absolute;\r\n            top: -14px;\r\n            left: 50%;\r\n            transform: translateX(-50%);\r\n            background: var(--primary);\r\n            color: var(--white);\r\n            padding: 6px 18px;\r\n            border-radius: 999px;\r\n            font-size: 12px;\r\n            font-weight: 700;\r\n            text-transform: uppercase;\r\n            box-shadow: 0 4px 6px rgba(79, 70, 229, 0.3);\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-pkg-name {\r\n            font-size: 14px;\r\n            font-weight: 700;\r\n            color: var(--text-muted);\r\n            text-transform: uppercase;\r\n            letter-spacing: 0.1em;\r\n            margin-bottom: 8px;\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-pkg-qty {\r\n            font-size: 32px;\r\n            font-weight: 800;\r\n            color: var(--secondary);\r\n            margin-bottom: 24px;\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-pkg-qty span {\r\n            font-size: 14px;\r\n            font-weight: 500;\r\n            color: var(--text-muted);\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-price-area {\r\n            margin-bottom: 32px;\r\n            border-bottom: 1px solid var(--border);\r\n            padding-bottom: 24px;\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-price {\r\n            font-size: 36px;\r\n            font-weight: 800;\r\n            color: var(--primary);\r\n            line-height: 1;\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-price-detail {\r\n            font-size: 14px;\r\n            color: var(--text-muted);\r\n            margin-top: 4px;\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-features {\r\n            margin-bottom: 32px;\r\n            flex-grow: 1;\r\n            display: block;\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-features-li {\r\n            font-size: 14px;\r\n            margin-bottom: 14px;\r\n            display: flex;\r\n            align-items: center;\r\n            color: var(--text-main);\r\n            text-align: left;\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-features-li svg {\r\n            width: 18px;\r\n            height: 18px;\r\n            margin-right: 12px;\r\n            color: var(--accent);\r\n            flex-shrink: 0;\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-btn {\r\n            display: block;\r\n            text-align: center;\r\n            background: var(--secondary);\r\n            color: #ffffff;\r\n            padding: 16px;\r\n            border-radius: 12px;\r\n            font-weight: 700;\r\n            text-decoration: none;\r\n            transition: all 0.3s ease;\r\n            font-size: 14px;\r\n            text-transform: uppercase;\r\n            letter-spacing: 0.05em;\r\n            cursor: pointer;\r\n            border: none;\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-btn:hover {\r\n            background: var(--primary);\r\n            box-shadow: 0 8px 15px rgba(79, 70, 229, 0.3);\r\n            color: #ffffff;\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-btn:focus-visible {\r\n            outline: 2px solid var(--primary);\r\n            outline-offset: 4px;\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-btn-featured {\r\n            background: var(--primary);\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-btn-featured:hover {\r\n            background: var(--primary-hover);\r\n        }\r\n\r\n        \/* Trusted By \/ Footer *\/\r\n        #dps-quotation-root .dps-q-footer-info {\r\n            padding: 50px 40px;\r\n            background: var(--white);\r\n            border-top: 1px solid var(--border);\r\n            text-align: center;\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-footer-info .dps-q-h3 {\r\n            font-size: 20px;\r\n            font-weight: 700;\r\n            margin-bottom: 16px;\r\n            color: var(--secondary);\r\n            display: block;\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-footer-info .dps-q-p {\r\n            color: var(--text-muted);\r\n            font-size: 15px;\r\n            max-width: 750px;\r\n            margin: 0 auto 30px;\r\n            display: block;\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-trust-badges {\r\n            display: flex;\r\n            justify-content: center;\r\n            gap: 40px;\r\n            margin-bottom: 30px;\r\n            flex-wrap: wrap;\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-trust-item {\r\n            display: flex;\r\n            align-items: center;\r\n            gap: 10px;\r\n            color: var(--secondary);\r\n            font-weight: 600;\r\n            font-size: 14px;\r\n        }\r\n\r\n        #dps-quotation-root .dps-q-trust-item svg {\r\n            color: var(--primary);\r\n        }\r\n\r\n        @media (max-width: 900px) {\r\n            #dps-quotation-root .dps-q-pricing-grid {\r\n                grid-template-columns: 1fr;\r\n                padding: 20px;\r\n            }\r\n\r\n            #dps-quotation-root .dps-q-featured {\r\n                transform: none;\r\n            }\r\n\r\n            #dps-quotation-root .dps-q-featured:hover {\r\n                transform: translateY(-8px);\r\n            }\r\n\r\n            #dps-quotation-root .dps-q-header .dps-q-h2 {\r\n                font-size: 32px;\r\n            }\r\n        }\r\n    <\/style>\r\n\r\n    <div class=\"dps-q-wrapper\">\r\n        <!-- Header -->\r\n        <div class=\"dps-q-header\">\r\n            <div class=\"dps-q-brand-pill\">DPS.Media Enterprise<\/div>\r\n            <div class=\"dps-q-h2\">Gi\u1ea3i Ph\u00e1p Backlink .EDU Cao C\u1ea5p<\/div>\r\n            <div class=\"dps-q-p\">Ki\u1ebfn t\u1ea1o uy t\u00edn b\u1ec1n v\u1eefng cho Website c\u1ee7a b\u1ea1n v\u1edbi h\u1ec7 th\u1ed1ng backlink gi\u00e1o d\u1ee5c ch\u1ea5t l\u01b0\u1ee3ng\r\n                nh\u1ea5t Vi\u1ec7t Nam.<\/div>\r\n        <\/div>\r\n\r\n        <!-- Pricing Section -->\r\n        <div class=\"dps-q-pricing-grid\">\r\n            <!-- Package 1 -->\r\n            <div class=\"dps-q-pricing-card\">\r\n                <div class=\"dps-q-pkg-name\">Starter<\/div>\r\n                <div class=\"dps-q-pkg-qty\">100 <span>.EDU Backlinks<\/span><\/div>\r\n                <div class=\"dps-q-price-area\">\r\n                    <div class=\"dps-q-price\">200.000\u20ab<\/div>\r\n                    <div class=\"dps-q-price-detail\">2.000\u20ab \/ \u0111\u01a1n gi\u00e1 link<\/div>\r\n                <\/div>\r\n                <div class=\"dps-q-features\">\r\n                    <div class=\"dps-q-features-li\"><svg aria-hidden=\"true\" fill=\"currentColor\" viewbox=\"0 0 20 20\">\r\n                            <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\r\n                        <\/svg> 100% .EDU Backlink<\/div>\r\n                    <div class=\"dps-q-features-li\"><svg aria-hidden=\"true\" fill=\"currentColor\" viewbox=\"0 0 20 20\">\r\n                            <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\r\n                        <\/svg> Manual building<\/div>\r\n                    <div class=\"dps-q-features-li\"><svg aria-hidden=\"true\" fill=\"currentColor\" viewbox=\"0 0 20 20\">\r\n                            <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\r\n                        <\/svg> Content duy nh\u1ea5t 100%<\/div>\r\n                    <div class=\"dps-q-features-li\"><svg aria-hidden=\"true\" fill=\"currentColor\" viewbox=\"0 0 20 20\">\r\n                            <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\r\n                        <\/svg> B\u00e1o c\u00e1o ho\u00e0n thi\u1ec7n<\/div>\r\n                    <div class=\"dps-q-features-li\"><svg aria-hidden=\"true\" fill=\"currentColor\" viewbox=\"0 0 20 20\">\r\n                            <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\r\n                        <\/svg> 1 month warranty<\/div>\r\n                <\/div>\r\n                <div onclick=\"window.location.href='https:\/\/zalo.me\/2660820902015185905'\" tabindex=\"0\" role=\"button\" aria-label=\"Sign up for Starter package\" class=\"dps-q-btn\">\u0110\u0103ng k\u00fd ngay\r\n                <\/div>\r\n            <\/div>\r\n\r\n            <!-- Package 2 -->\r\n            <div class=\"dps-q-pricing-card dps-q-featured\">\r\n                <div class=\"dps-q-badge\" aria-hidden=\"true\">Most popular<\/div>\r\n                <div class=\"dps-q-pkg-name\">Professional<\/div>\r\n                <div class=\"dps-q-pkg-qty\">200 <span>.EDU Backlinks<\/span><\/div>\r\n                <div class=\"dps-q-price-area\">\r\n                    <div class=\"dps-q-price\">380.000\u20ab<\/div>\r\n                    <div class=\"dps-q-price-detail\">1.900\u20ab \/ \u0111\u01a1n gi\u00e1 link<\/div>\r\n                <\/div>\r\n                <div class=\"dps-q-features\">\r\n                    <div class=\"dps-q-features-li\"><svg aria-hidden=\"true\" fill=\"currentColor\" viewbox=\"0 0 20 20\">\r\n                            <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\r\n                        <\/svg> 200 VIP .EDU Backlinks<\/div>\r\n                    <div class=\"dps-q-features-li\"><svg aria-hidden=\"true\" fill=\"currentColor\" viewbox=\"0 0 20 20\">\r\n                            <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\r\n                        <\/svg> \u0110\u0103ng tay th\u1ee7 c\u00f4ng an to\u00e0n<\/div>\r\n                    <div class=\"dps-q-features-li\"><svg aria-hidden=\"true\" fill=\"currentColor\" viewbox=\"0 0 20 20\">\r\n                            <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\r\n                        <\/svg> T\u1ed1i \u01b0u h\u00f3a m\u1ecf neo (Anchor)<\/div>\r\n                    <div class=\"dps-q-features-li\"><svg aria-hidden=\"true\" fill=\"currentColor\" viewbox=\"0 0 20 20\">\r\n                            <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\r\n                        <\/svg> T\u01b0 v\u1ea5n SEO chi\u1ebfn l\u01b0\u1ee3c<\/div>\r\n                    <div class=\"dps-q-features-li\"><svg aria-hidden=\"true\" fill=\"currentColor\" viewbox=\"0 0 20 20\">\r\n                            <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\r\n                        <\/svg> 2-month warranty<\/div>\r\n                <\/div>\r\n                <div onclick=\"window.location.href='https:\/\/zalo.me\/2660820902015185905'\" class=\"dps-q-btn dps-q-btn-featured\" tabindex=\"0\" role=\"button\" aria-label=\"Optimal choice - Sign up for Professional package\">L\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u<\/div>\r\n            <\/div>\r\n\r\n            <!-- Package 3 -->\r\n            <div class=\"dps-q-pricing-card\">\r\n                <div class=\"dps-q-pkg-name\">Enterprise<\/div>\r\n                <div class=\"dps-q-pkg-qty\">1.000 <span>.EDU Backlinks<\/span><\/div>\r\n                <div class=\"dps-q-price-area\">\r\n                    <div class=\"dps-q-price\">1.700.000\u20ab<\/div>\r\n                    <div class=\"dps-q-price-detail\">1.700\u20ab \/ \u0111\u01a1n gi\u00e1 link<\/div>\r\n                <\/div>\r\n                <div class=\"dps-q-features\">\r\n                    <div class=\"dps-q-features-li\"><svg aria-hidden=\"true\" fill=\"currentColor\" viewbox=\"0 0 20 20\">\r\n                            <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\r\n                        <\/svg> 1.000 Backlink .EDU t\u1ed5ng l\u1ef1c<\/div>\r\n                    <div class=\"dps-q-features-li\"><svg aria-hidden=\"true\" fill=\"currentColor\" viewbox=\"0 0 20 20\">\r\n                            <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\r\n                        <\/svg> Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n ri\u00eang (Dedicated)<\/div>\r\n                    <div class=\"dps-q-features-li\"><svg aria-hidden=\"true\" fill=\"currentColor\" viewbox=\"0 0 20 20\">\r\n                            <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\r\n                        <\/svg> Support \u01b0u ti\u00ean 24\/7<\/div>\r\n                    <div class=\"dps-q-features-li\"><svg aria-hidden=\"true\" fill=\"currentColor\" viewbox=\"0 0 20 20\">\r\n                            <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\r\n                        <\/svg> Analyze competitors<\/div>\r\n                    <div class=\"dps-q-features-li\"><svg aria-hidden=\"true\" fill=\"currentColor\" viewbox=\"0 0 20 20\">\r\n                            <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\r\n                        <\/svg> B\u1ea3o h\u00e0nh 3 th\u00e1ng<\/div>\r\n                <\/div>\r\n                <div onclick=\"window.location.href='https:\/\/zalo.me\/2660820902015185905'\" tabindex=\"0\" role=\"button\" aria-label=\"Contact for Enterprise package consultation\" class=\"dps-q-btn\">Li\u00ean h\u1ec7 t\u01b0\r\n                    v\u1ea5n<\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <!-- Footer -->\r\n        <div class=\"dps-q-footer-info\">\r\n            <div class=\"dps-q-h3\">\u0110\u1ed1i T\u00e1c Tin C\u1eady C\u1ee7a Doanh Nghi\u1ec7p<\/div>\r\n            <div class=\"dps-q-p\">V\u1edbi ti\u00eau chu\u1ea9n v\u1eadn h\u00e0nh kh\u1eaft khe v\u00e0 \u0111\u1ed9i ng\u0169 chuy\u00ean gia SEO d\u00e0y d\u1eb7n kinh nghi\u1ec7m,\r\n                DPS.Media l\u00e0 l\u1ef1a ch\u1ecdn\r\n                h\u00e0ng \u0111\u1ea7u cho c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn c\u1ea7n t\u1ed1i \u01b0u h\u00f3a s\u1ef1 hi\u1ec7n di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p v\u00e0 an to\u00e0n.\r\n            <\/div>\r\n\r\n            <div class=\"dps-q-trust-badges\">\r\n                <div 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All rights\r\n                reserved.<\/div>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <script>\r\n        (function () {\r\n            const root = document.getElementById('dps-quotation-root');\r\n            root.addEventListener('keydown', function (e) {\r\n                if ((e.key === 'Enter' || e.key === ' ') && e.target.classList.contains('dps-q-btn')) {\r\n                    e.preventDefault();\r\n                    e.target.click();\r\n                }\r\n            });\r\n        })();\r\n    <\/script>\r\n<\/div><strong>Distinguishing dofollow and nofollow backlinks is the key for SEOs to optimize the effectiveness of link building strategies.<\/strong><p>According to a survey by Ahrefs, 90% of top websites use dofollow backlinks to increase credibility.<\/p><p>At\u200c <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS.MEDIA JSC\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"120\">DPS.MEDIA<\/a>, we see many SMEs fail when they do not clearly understand this difference.<\/p><p>Understanding dofollow and nofollow correctly helps businesses leverage quality traffic sources and avoid penalties from Google.<br>\n<img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/klinks.jpg8520.jpg\" alt=\"Discover the nature of dofollow and nofollow backlinks in SEO strategy\" title=\"\"><\/p><h2 id=\"kham-pha-ban-chat-cua-backlink-dofollow-va-nofollow-trong-chien-luoc-seo\">Explore the nature of dofollow and nofollow backlinks in SEO strategy<\/h2><h3>Backlink dofollow l\u00e0 \u200cg\u00ec & \u1ea3nh \u2063h\u01b0\u1edfng SEO ra sao?<\/h3><p><strong>Dofollow backlink<\/strong> \u2062is a type of link that allows search engines to follow and transfer SEO value from the source page to the destination page. This type of link can improve keyword rankings and website authority.<\/p><p>Some noteworthy facts:<\/p><p>\u2013 Theo \u200dAhrefs (2023), 91%\u200d trang x\u1ebfp top 3 Google c\u00f3 \u00edt nh\u1ea5t 1 backlink dofollow ch\u1ea5t l\u01b0\u1ee3ng.<br>\n\u2013 M\u1ed9t chi\u1ebfn d\u1ecbch \u200bSEO \u200bth\u00e0nh c\u00f4ng th\u01b0\u1eddng duy tr\u00ec t\u1ec9 l\u1ec7 <strong>70-80% dofollow links<\/strong> out of the total number of backlinks.<\/p><p>Real-life example: A fashion website in Ho Chi Minh City received a dofollow link from an article on VnExpress.\u2064 In 2 months, organic traffic increased by over 48% (Google Analytics, 2023).<\/p><div class=\"wp-block-group has-background\">\n<p><strong>Tip:<\/strong> \u01afu ti\u00ean nh\u1eadn backlink\u2062 dofollow t\u1eeb trang c\u00f3 ch\u1ec9 \u2064s\u1ed1 DR > 40, c\u00f9ng ng\u00e0nh.<\/p>\n<\/div><h3>Nofollow c\u00f3 th\u1ef1c s\u1ef1 \u201cv\u00f4 d\u1ee5ng\u201d\u200b trong SEO?<\/h3><p><strong>Nofollow backlink<\/strong> kh\u00f4ng truy\u1ec1n \u201clink juice\u201d cho SEO, nh\u01b0ng v\u1eabn c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t\u2063 \u0111\u1ecbnh:<\/p><p>\u2013 Gi\u00fap\u2063 duy tr\u00ec h\u1ed3 s\u01a1 backlink t\u1ef1 nhi\u00ean (natural backlink profile)<br>\n\u2013 T\u1ea1o referral traffic \u2062th\u1ef1c t\u1ebf\u200c t\u1eeb c\u00e1c trang l\u1edbn (v\u00ed d\u1ee5: Facebook, Youtube, Reddit)<br>\n-\u2062 Reduces the risk of being penalized by Google for buying links or manipulating links<\/p><p>However, if the number of nofollow backlinks exceeds 80%, you may have difficulty improving rankings.<\/p><div class=\"wp-block-group has-background\">\n<p><strong>Warning:<\/strong> Qu\u00e1 l\u1ea1m d\u1ee5ng backlink nofollow khi\u1ebfn profile \u201cb\u1ea5t th\u01b0\u1eddng\u201d trong m\u1eaft bot t\u00ecm ki\u1ebfm.<\/p>\n<\/div><h3>Checklist: Optimize a diverse backlink strategy<\/h3><ul>\n<li>\u2713 Prioritize 70-80% dofollow backlinks<\/li>\n<li>\u2713 Check links with tools like Ahrefs, Screaming Frog<\/li>\n<li>\u2713 Ensure source diversity: news sites, blogs, forums, guest posts<\/li>\n<li>\u2713 Keep the exact anchor text ratio below 25%<\/li>\n<li>\u2713 Avoid building backlinks from unknown sources (PBN, spammy domains)<\/li>\n<\/ul><h3>Quick comparison table: Dofollow vs Nofollow<\/h3><table class=\"WordPress\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Dofollow<\/th>\n<th>Nofollow<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Pass SEO value<\/td>\n<td>Yes<\/td>\n<td>No<\/td>\n<\/tr>\n<tr>\n<td>Affects Google ranking<\/td>\n<td>Strong<\/td>\n<td>Low or indirect<\/td>\n<\/tr>\n<tr>\n<td>Prioritized in SEO<\/td>\n<td>\u2713<\/td>\n<td>Only provides secondary support<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Brief conclusion<\/h3><p>Both dofollow and nofollow play a role in the overall link building strategy. The important thing is reasonable allocation, quality control, and ensuring alignment with long-term SEO goals.<\/p><div class=\"wp-block-group has-background\">\n<p><strong>Takeaway:<\/strong> Kh\u00f4ng n\u00ean tuy\u1ec7t \u0111\u1ed1i h\u00f3a 1 lo\u1ea1i backlink \u2013 s\u1ef1 linh ho\u1ea1t v\u00e0 t\u1ef1 nhi\u00ean m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c \u200bGoogle \u0111\u00e1nh\u2062 gi\u00e1 \u200ccao.<\/p>\n<\/div><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/00x700.jpg\" alt=\"The impact of dofollow backlinks on website credibility and ranking on Google\" title=\"\"><\/p><h2 id=\"anh-huong-cua-backlink-dofollow-den-uy-tin-va-thu-hang-website-tren-google\">Impact of dofollow backlinks on website authority and ranking on Google<\/h2><h3>Dofollow backlinks help increase trust in the eyes of Google<\/h3><p>Backlink\u2062 dofollow \u0111\u00f3ng vai tr\u00f2 l\u00e0\u2062 \u201cphi\u1ebfu b\u1ea7u t\u00edn nhi\u1ec7m\u201d t\u1eeb c\u00e1c website kh\u00e1c, gi\u00fap thu\u1eadt to\u00e1n \u2063Google \u0111\u00e1nh gi\u00e1 website c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n.<\/p><p>\u2013 Theo Ahrefs (2023),91% \u200bwebsite \u0111\u1ee9ng\u200c top 10 tr\u00ean Google c\u00f3 >50% backlink dofollow.<br>\n\u2013 backlink t\u1eeb trang c\u00f3 DA (Domain Authority) >60 t\u00e1c \u0111\u1ed9ng m\u1ea1nh h\u01a1n 3 l\u1ea7n so v\u1edbi link t\u1eeb trang DA th\u1ea5p (<30). <strong>In summary:<\/strong> It\u2019s not just about quantity, but the quality and relevance of dofollow backlinks are the key factors.<\/p><h3>Direct impact on ranking and indexing ability<\/h3><p>Backlink dofollow gi\u00fap Googlebot \u201c\u0111i theo\u200d \u0111\u01b0\u1eddng d\u1eabn\u201d v\u00e0 crawl\u200c n\u1ed9i dung m\u1edbi nhanh \u2064h\u01a1n,\u0111\u1eb7c bi\u1ec7t v\u1edbi website m\u1edbi \u2063ra m\u1eaft ho\u1eb7c ch\u01b0a c\u00f3 nhi\u1ec1u traffic.<\/p><p>\u2714\ufe0f Real-life example:<br>\nAn anonymous blog in the education field increased organic traffic by 2,300% in just 4 months after receiving 25 high-quality dofollow backlinks from academic and news sites (source: Backlinko case study, 2022).<\/p><div class=\"wp-block-group has-background\">\n<p><strong>Small tip:<\/strong> Prioritize building links from news sites, industry forums, or highly reputable guest posts to increase dofollow effectiveness.<\/p>\n<\/div><h3>Checklist for building effective dofollow backlinks<\/h3><ul>\n<li>\ud83d\udd17 Ki\u1ec3m tra DA\/DR c\u1ee7a website \u0111\u1eb7t backlink (DA > \u200d40 l\u00e0 l\u00fd t\u01b0\u1edfng)<\/li>\n<li>\ud83d\udd0e\u200b Ensure the subject content is relevant to your site's topic<\/li>\n<li>\ud83d\udcdd Prioritize embedding links within the content rather than placing them in the footer\/sidebar<\/li>\n<li>\ud83d\udea8 Avoid forum\/comment backlink spam as it is easily penalized by Google<\/li>\n<\/ul><h3>Comparison table: backlinks with and without dofollow<\/h3><table class=\"WordPress\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Dofollow<\/th>\n<th>Nofollow<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Pass SEO value<\/td>\n<td><strong>Yes<\/strong><\/td>\n<td>No<\/td>\n<\/tr>\n<tr>\n<td>Impact on ranking<\/td>\n<td><strong>Direct<\/strong><\/td>\n<td>Indirect (if any)<\/td>\n<\/tr>\n<tr>\n<td>Risk of being flagged as spam by Google<\/td>\n<td>Low if natural<\/td>\n<td>High if abused<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Note the risks when building dofollow backlinks<\/h3><p>\u2013 T\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o backlink tr\u1ea3 ph\u00ed c\u00f3 th\u1ec3 khi\u1ebfn website b\u1ecb sandbox.<br>\n-\u200b The Google Penguin Update in 2016 started penalizing unnatural backlinks.- \u2063Dofollow from deindexed websites or unrelated niche sites \u2192 counterproductive.<\/p><h3>Takeaway<\/h3><p><strong>Dofollow backlink<\/strong> kh\u00f4ng ch\u1ec9 c\u1ea3i \u200bthi\u1ec7n th\u1ee9 \u2063h\u1ea1ng m\u00e0 c\u00f2n n\u00e2ng t\u1ea7m uy t\u00edn n\u1ebfu \u200btri\u1ec3n khai \u0111\u00fang c\u00e1ch, \u0111\u1ec1u \u0111\u1eb7n v\u00e0 b\u00e0i\u200c b\u1ea3n. Tuy nhi\u00ean, \u201cch\u1ea5t l\u01b0\u1ee3ng h\u01a1n s\u1ed1 l\u01b0\u1ee3ng\u201d lu\u00f4n\u200b l\u00e0 nguy\u00ean t\u1eafc v\u00e0ng trong SEO b\u1ec1n v\u1eefng.<br>\n<img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/klinks.jpgb1b2.jpg\" alt=\"The specific role of nofollow backlinks in diversifying link profiles\" title=\"\"><\/p><h2 id=\"vai-tro-dac-thu-cua-backlink-nofollow-trong-viec-da-dang-hoa-ho-so-lien-ket\">The unique role of nofollow backlinks in diversifying link profiles<\/h2><h3>Nofollow helps create a more natural backlink profile<\/h3><p>A backlink profile consisting only of dofollow backlinks is easily considered unnatural by Google. Nofollow backlinks, although they do not directly pass SEO power, still:<\/p><p>\u2013 T\u0103ng \u0111\u1ed9 \u0111a d\u1ea1ng t\u00edn hi\u1ec7u li\u00ean k\u1ebft<br>\n\u2013 T\u00e1i hi\u1ec7n li\u00ean k\u1ebft \u201cth\u1eadt\u201d nh\u01b0 t\u1eeb c\u00e1c trang b\u00e1o, di\u1ec5n \u0111\u00e0n ho\u1eb7c m\u1ea1ng \u200dx\u00e3 h\u1ed9i<br>\n\u2013 Gi\u1ea3m\u200d r\u1ee7i ro b\u1ecb Google ph\u1ea1t v\u00ec thao t\u00fang li\u00ean k\u1ebft<\/p><p>According to ahrefs research (2023), over 45% of links to top 10 search result websites are nofollow.<\/p><div class=\"wp-block-group has-background\"><strong>TIP:<\/strong> Khi x\u00e2y d\u1ef1ng\u200d li\u00ean k\u1ebft, h\u00e3y duy tr\u00ec t\u1ec9 l\u1ec7 backlink nofollow t\u1eeb 20% \u2013 40% t\u00f9y v\u00e0o l\u0129nh \u2064v\u1ef1c \u0111\u1ec3 t\u1ea1o \u2064\u0111\u1ed9 tin \u200cc\u1eady v\u1edbi thu\u1eadt to\u00e1n Google.<\/div><h3>Nofollow backlinks still bring traffic and authority signals<\/h3><p>Although they do not pass PageRank, nofollow backlinks still have significant value in:<\/p><p>\u2013 \u200cT\u0103ng referral traffic t\u1eeb c\u00e1c ngu\u1ed3n \u2064uy t\u00edn nh\u01b0 Wikipedia,\u2062 Reddit\u2026<br>\n\u2013 C\u1ee7ng c\u1ed1\u200c \u0111\u1ed9 tin c\u1eady\u2062 t\u1eeb ng\u01b0\u1eddi d\u00f9ng\u200d th\u1ef1c<br>\n\u2013 Gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u h\u01a1n\u200c tr\u00ean n\u1ec1n t\u1ea3ng l\u1edbn<\/p><p>Real-life example: A tech startup in Ho Chi Minh City increased traffic by over 18% in 2 months just thanks to nofollow backlinks from TechCrunch and Quora.<\/p><h3>Minimum checklist when building nofollow backlinks<\/h3><ul>\n<li>\u2705 Identify nofollow sources with real traffic (e.g., Medium, LinkedIn)<\/li>\n<li>\u2705 Insert links relevant to the topic, avoid anchor text spam<\/li>\n<li>\u2705 Combine content sharing in communities to increase CTR<\/li>\n<li>\u2705 Theo d\u00f5i\u200d hi\u1ec7u su\u1ea5t b\u1eb1ng Google Search Console ph\u1ea7n \u201cLinked pages\u201d<\/li>\n<\/ul><h3>Table: Compare the roles of dofollow and nofollow backlinks<\/h3><table class=\"WordPress\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Dofollow<\/th>\n<th>Nofollow<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Pass PageRank<\/td>\n<td>Yes<\/td>\n<td>No<\/td>\n<\/tr>\n<tr>\n<td>Potential traffic<\/td>\n<td>Average<\/td>\n<td>High or medium<\/td>\n<\/tr>\n<tr>\n<td>Naturalness of link profile<\/td>\n<td>Low if too many<\/td>\n<td>High<\/td>\n<\/tr>\n<tr>\n<td>Easily checked by algorithms<\/td>\n<td>High<\/td>\n<td>Low<\/td>\n<\/tr>\n<\/tbody>\n<\/table><div class=\"wp-block-group has-background\"><strong>Note:<\/strong> L\u1ea1m d\u1ee5ng \u200dbacklink nofollow t\u1eeb ngu\u1ed3n kh\u00f4ng li\u00ean quan v\u1eabn \u200cc\u00f3 th\u1ec3 b\u1ecb Google\u200b b\u1ecf qua to\u00e0n b\u1ed9 t\u00edn\u2063 hi\u1ec7u \u2013 \u0111\u1eebng spam, h\u00e3y \u0111i\u1ec1u h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i \u200bdung ph\u00f9 h\u1ee3p gi\u00e1 tr\u1ecb ng\u01b0\u1eddi \u0111\u1ecdc.<\/div><h3>Brief takeaway<\/h3><p>Nofollow backlinks do not directly pass SEO power, <a href=\"https:\/\/dps.media\/en\/backlink-profile-service-is-the-secret-to-boosting-personal-brand-strength\/\" rel=\"nofollow\">but play a vital role in creating a natural link profile<\/a>, ensuring safety and helping to increase brand authority in the digital environment.<br>\n<img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/w-01-4.jpg\" alt=\"Common misconceptions when using dofollow and nofollow backlinks\" title=\"\"><\/p><h2 id=\"nhung-quan-niem-sai-lam-pho-bien-khi-su-dung-backlink-dofollow-va-nofollow\">Common misconceptions when using dofollow and nofollow backlinks<\/h2><h3>Misunderstanding the role of nofollow backlinks<\/h3><p>Many SEOs believe that <strong>nofollow links do not bring SEO value<\/strong>, so they often ignore them in link building strategies. However, Google has confirmed (Google Webmaster Central, 2020) that these backlinks still help improve <strong>traffic referral and the naturalness of the link profile<\/strong>.<\/p><ul>\n<li>Nofollow links from major news sites \u2192 increase trust even if they don't pass PageRank<\/li>\n<li>Link diversification helps avoid over-optimization<\/li>\n<\/ul><h3>Overusing dofollow links from all sources<\/h3><p>M\u1ed9t s\u1ed1 ng\u01b0\u1eddi \u2062ngh\u0129 \u200dr\u1eb1ng c\u00e0ng nhi\u1ec1u backlink dofollow \u2062th\u00ec th\u1ee9 h\u1ea1ng c\u00e0ng cao. Th\u1ef1c t\u1ebf, \u200bbacklink k\u00e9m \u2062ch\u1ea5t l\u01b0\u1ee3ng\u2062 \u2013 \u0111\u1eb7c bi\u1ec7t t\u1eeb site spam \u2013 <strong>can lower the domain's quality score<\/strong> or even get penalized by the Penguin algorithm (Google, 2016).<\/p><ul>\n<li>\u01afu ti\u00ean backlink dofollow t\u1eeb trang c\u00f3 DR > 60 (Ahrefs ti\u00eau chu\u1ea9n)<\/li>\n<li>Avoid links in content that is mechanical or irrelevant to the topic<\/li>\n<\/ul><div class=\"wp-block-group has-background\" style=\"background-color: #f0f4f8; padding: 15px; border-left: 4px solid #4b9cd3;\"><strong>TIP:<\/strong> Check backlink sources with tools like Ahrefs or Majestic before creating links on that website.<\/div><h3>Not calculating anchor text ratio and link profile<\/h3><p>using too many dofollow backlinks with anchors containing exact keywords can make the link profile suspicious to Google. According to Backlinko research (2022), <strong>top 10 pages usually have a maximum of 30% exact match anchors<\/strong>.<\/p><p>\ud83d\udccc Link profile optimization checklist:<\/p><ul>\n<li>Maintain dofollow:nofollow backlink ratio \u2248 70:30<\/li>\n<li>Diversify anchor text: branded, generic, naked URL, LSI<\/li>\n<li>Regularly audit link profile (once\/month)<\/li>\n<\/ul><h3>Quick comparison table: dofollow vs nofollow backlinks<\/h3><table class=\"WordPress\" style=\"width: 100%; border-collapse: collapse;\">\n<thead>\n<tr>\n<th style=\"border: 1px solid #ccc; padding: 8px;\">Criteria<\/th>\n<th style=\"border: 1px solid #ccc; padding: 8px;\">Dofollow<\/th>\n<th style=\"border: 1px solid #ccc; padding: 8px;\">Nofollow<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">Pass PageRank<\/td>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">Yes<\/td>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">Not significant<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">Increase SEO ranking<\/td>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">Direct<\/td>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">Indirect<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">Risky impact if abused<\/td>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">High<\/td>\n<td style=\"border: 1px solid #ccc; padding: 8px;\">Low<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>V\u00ed d\u1ee5 th\u1ef1c t\u1ebf & r\u1ee7i ro th\u01b0\u1eddng g\u1eb7p<\/h3><p>A real estate client project once bought 800 dofollow backlinks from spam sites and comment blogs. Result: <strong>traffic decreased by 40% in 2 weeks<\/strong>, site was flagged in Search Console for unnatural links.<\/p><p>\ud83d\udc49 Need to evaluate website quality and check spam score before building links.<\/p><h3>Brief takeaway<\/h3><p>Not all backlinks are valuable. For sustainable SEO, it's important to understand the function of each type of link and build an appropriate strategy, <strong>instead of chasing the number of dofollow backlinks.<\/strong>.<br>\n<img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/124.jpg\" alt=\"Effective backlink building tactics based on balancing dofollow and nofollow\" title=\"\"><\/p><h2 id=\"chien-thuat-xay-dung-backlink-hieu-qua-dua-tren-su-can-bang-giua-dofollow-va-nofollow\">Effective backlink building strategies based on the balance between dofollow and nofollow<\/h2><h3>T\u1ea1i sao c\u1ea7n\u2063 c\u00e2n b\u1eb1ng \u2064dofollow \u2064& nofollow?<\/h3><p>Backlink dofollow \u200dgi\u00fap truy\u1ec1n \u201clink juice\u201d v\u00e0 \u2063c\u1ea3i thi\u1ec7n tr\u1ef1c ti\u1ebfp th\u1ee9\u2062 h\u1ea1ng SEO, trong khi nofollow l\u1ea1i h\u1ed7 tr\u1ee3 \u0111a d\u1ea1ng h\u00f3a h\u1ed3 s\u01a1 \u2063li\u00ean k\u1ebft \u2013 \u0111i\u1ec1u Google \u01b0u\u200c ti\u00ean trong \u200bvi\u1ec7c \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 t\u1ef1 nhi\u00ean c\u1ee7a website.<\/p><p>A 2023 study by SEMrush pointed out that:<br>\n\u2013 C\u00e1c\u200c trang web \u2063top 3 Google th\u01b0\u1eddng c\u00f3\u200b t\u1ec9 \u2064l\u1ec7 nofollow\/dofollow l\u00fd t\u01b0\u1edfng kho\u1ea3ng 25-40%.<br>\n\u2013 Website v\u1edbi 100% dofollow backlink d\u1ec5 b\u1ecb nghi ng\u1edd thao t\u00fang\u2062 th\u1ee9 h\u1ea1ng.<\/p><div class=\"wp-block-group has-background\"><strong>Tip:<\/strong> \u0110\u1eebng \u201c\u00e1m \u1ea3nh\u201d v\u1edbi dofollow \u2013 m\u1ed9t backlink nofollow \u200dt\u1eeb b\u00e1o l\u1edbn nh\u01b0\u200c VnExpress v\u1eabn\u2062 c\u00f3 th\u1ec3 mang\u2064 l\u1ea1i referral traffic r\u1ea5t t\u1ed1t.\u200b<\/div><h3>Diverse sources for building backlinks<\/h3><p>Below are the channels that should be combined to create balance:<\/p><ul>\n<li><strong>Blog comment<\/strong>: Mainly nofollow, but helps expand brand awareness.<\/li>\n<li><strong>Guest post article<\/strong>: Th\u01b0\u1eddng \u2062l\u00e0 dofollow \u2013 nh\u01b0ng n\u00ean ch\u1ecdn site li\u00ean quan v\u1ec1 ch\u1ee7 \u0111\u1ec1.<\/li>\n<li><strong>B\u00e1o ch\u00ed \u2013 PR<\/strong>: May be nofollow, but has high domain authority and increases trust.<\/li>\n<li><strong>Discussion forums (e.g. Tinhte, spiderum)<\/strong>: Low SEO value, but good for backlink diversification.<\/li>\n<\/ul><h3>Checklist: How to properly balance backlink ratios<\/h3><table class=\"WordPress\">\n<thead>\n<tr>\n<th>Backlink source<\/th>\n<th>Type of backlink<\/th>\n<th>Recommendation rate<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>In-depth guest post article<\/td>\n<td>Dofollow<\/td>\n<td>40-50%<\/td>\n<\/tr>\n<tr>\n<td>Blog comments \/ forum<\/td>\n<td>Nofollow<\/td>\n<td>20-30%<\/td>\n<\/tr>\n<tr>\n<td>Press PR \/ news<\/td>\n<td>Nofollow or reserved<\/td>\n<td>10-20%<\/td>\n<\/tr>\n<tr>\n<td>Social media (Facebook, LinkedIn)<\/td>\n<td>Nofollow<\/td>\n<td>5-10%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Real-life example: Travel industry website<\/h3><p>An anonymous travel and resort website in Da Lat once experienced being sandboxed because 90% of its backlinks were from dofollow guest posts. After adding nofollow backlinks from PR articles on Thanh Nien newspaper and some controlled comments on TripAdvisor, the site returned to the top 10 after 3 weeks (Google Search Console, 2024).<\/p><div class=\"wp-block-group has-background\"><strong>Note:<\/strong> Vi\u1ec7c m\u1ea5t c\u00e2n b\u1eb1ng dofollow\/nofollow kh\u00f4ng ch\u1ec9 khi\u1ebfn \u2064Google \u200b\u201dsoi\u201d k\u1ef9 h\u01a1n m\u00e0 c\u00f2n c\u00f3 th\u1ec3 c\u1ea3n \u2064tr\u1edf index backlink m\u1edbi.<\/div><h3>Brief takeaway<\/h3><p>Balancing dofollow and nofollow backlinks is not just a technical requirement but a long-term SEO strategy to ensure naturalness, sustainability, and effectiveness against Google's increasingly intelligent algorithms.<br>\n<img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/ua-ban.jpg6895.jpg\" alt=\"How to evaluate and optimize backlink quality according to the latest Google updates\" title=\"\"><\/p><h2 id=\"cach-danh-gia-va-toi-uu-chat-luong-backlink-theo-huong-dan-cap-nhat-moi-nhat-tu-google\">How to evaluate and optimize backlink quality according to the latest Google guidelines<\/h2><h3>Approaching backlink evaluation according to Google Search Central<\/h3><p>Since the end of 2023, Google not only considers the number of backlinks but also focuses on the quality and context of the links. Backlinks from reputable sites, related content, and high E-E-A-T signals are rated more positively.<\/p><p>Some factors to evaluate backlink quality:<\/p><p>\u2013 <strong>Content relevance:<\/strong> backlinks should come from sites discussing similar topics<br>\n\u2013 <strong>Domain Authority (DA):<\/strong> should be 40 or more<br>\n\u2013 <strong>Link position:<\/strong> backlinks in main content are more effective than in the footer\/sidebar<br>\n\u2013 <strong>Frequency from one domain:<\/strong> many links from one source can reduce trustworthiness<\/p><p>According to ahrefs data (2023), 66.5% of sites without any backlinks from trusted sources rank from page 2 onwards.<\/p><h3>T\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c off-page \u2013 T\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng, kh\u00f4ng s\u1ed1 l\u01b0\u1ee3ng<\/h3><p>Google hi\u1ec7n \u01b0u ti\u00ean \u201ccontextual link\u201d \u2013 li\u00ean k\u1ebft \u0111\u01b0\u1ee3c \u0111\u1eb7t\u2062 trong \u0111o\u1ea1n v\u0103n li\u00ean\u2063 quan, v\u1edbi anchor text t\u1ef1 nhi\u00ean. \u0110i\u1ec1u\u200b n\u00e0y khi\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o li\u00ean k\u1ebft ki\u1ec3u spam (PBN, Exchange Link) kh\u00f4ng \u2063nh\u1eefng k\u00e9m hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n ti\u1ec1m \u1ea9n \u2062r\u1ee7i ro b\u1ecb de-index.<\/p><div class=\"wp-block-group has-background\">\n<p><strong>TIP:<\/strong> \u0110\u1eb7t li\u00ean k\u1ebft t\u1eeb b\u00e0i vi\u1ebft kh\u00e1ch (guest post) tr\u00ean c\u00e1c site c\u00f3 traffic th\u1eadt \u2063gi\u00fap c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng b\u1ec1n v\u1eefng h\u01a1n so\u200d v\u1edbi c\u00e1c \u201csite v\u1ec7 tinh\u2064 kh\u00f4ng\u200b c\u00f3 \u200cth\u1eadt\u201d.<\/p>\n<\/div><p>Example: A client in the food industry, after shifting 70% of backlinks from forums to high-quality specialized articles over 3 months, increased organic traffic by 48% (Google Analytics, Q4\/2023).<\/p><h3>Backlink evaluation checklist (for SEOs)<\/h3><ul>\n<li>\ud83d\udd0d Does it come from a site in the same field or strongly related?<\/li>\n<li>\ud83d\udcc8 Domain c\u00f3 \u200bch\u1ec9\u200d s\u1ed1 \u2063DR (>30), traffic (>500\u200b th\u00e1ng) theo Ahrefs?<\/li>\n<li>\ud83d\udd8b\ufe0f Is the link placed in the main content, not in widgets\/ads?<\/li>\n<li>\ud83e\uddf7 Is the anchor text natural, not repeating keywords?<\/li>\n<li>\ud83e\uddf9 Has the source page been penalized\/de-indexed by Google?<\/li>\n<\/ul><h3>Quick comparison: good backlinks vs poor backlinks<\/h3><table class=\"wordpress\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Good Backlink<\/th>\n<th>Poor Backlink<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Relevance<\/td>\n<td>High, same industry or topic<\/td>\n<td>Low, from a random site<\/td>\n<\/tr>\n<tr>\n<td>anchor text<\/td>\n<td>Natural, not keyword spam<\/td>\n<td>Keyword dense, out of context<\/td>\n<\/tr>\n<tr>\n<td>Link placement<\/td>\n<td>Within the article content<\/td>\n<td>Footer, sidebar, comment<\/td>\n<\/tr>\n<tr>\n<td>Domain traffic<\/td>\n<td>> 500 l\u01b0\u1ee3t\/th\u00e1ng<\/td>\n<td>No traffic or spam<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Challenges to note when optimizing backlinks<\/h3><p>\u2013 Vi\u1ec7c \u201cdisavow\u201d c\u00e1c\u2063 backlink \u200cti\u00eau c\u1ef1c m\u1ea5t th\u1eddi \u200bgian v\u00e0 \u2063kh\u00f4ng \u200d\u0111\u01b0\u1ee3c Google b\u1ea3o \u0111\u1ea3m 100%\u200d hi\u1ec7u qu\u1ea3<br>\n\u2013 Kh\u00f3 ki\u1ec3m so\u00e1t \u2062li\u00ean\u2064 k\u1ebft t\u1eeb scrapper site \u2013 c\u00e1c trang t\u1ef1 \u0111\u1ed9ng sao ch\u00e9p n\u1ed9i dung<br>\n- SpamBrain algorithm is increasingly sensitive to artificial backlinks (Google, 2023)<\/p><div class=\"wp-block-group has-background\">\n<p><strong>TIP:<\/strong> Theo d\u00f5i Google Search\u2062 Console \u0111\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c site g\u00e1n li\u00ean k\u1ebft b\u1ea5t th\u01b0\u1eddng \u2013 b\u00e1o c\u00e1o qua Disavow Tool n\u1ebfu c\u1ea7n.<\/p>\n<\/div><h3>Brief takeaway:<\/h3><p>T\u1ed1i \u01b0u\u2064 backlink kh\u00f4ng c\u00f2n l\u00e0 \u200cchuy\u1ec7n \u201cc\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t\u201d, m\u00e0 l\u00e0 t\u1eadp trung v\u00e0o <strong>relevance, trustworthiness, and natural placement<\/strong>. \u200cDofollow \u2064hay nofollow ch\u1ec9\u200c l\u00e0 m\u1ed9t ph\u1ea7n \u2013 \u0111i\u1ec1u quan tr\u1ecdng\u2063 l\u00e0 li\u00ean k\u1ebft \u0111\u00f3 c\u00f3 th\u1ef1c g\u00f3p gi\u00e1\u200d tr\u1ecb cho ng\u01b0\u1eddi \u200bd\u00f9ng\u2063 v\u00e0 n\u1ed9i dung hay kh\u00f4ng.<br>\n<img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/llow-2.jpg\" alt=\"Expert advice from DPS.MEDIA to leverage dofollow and nofollow backlinks in SEO plans for SMEs\" title=\"\"><\/p><h2 id=\"loi-khuyen-tu-chuyen-gia-dps-media-de-tan-dung-backlink-dofollow-va-nofollow-trong-ke-hoach-seo-cho-smes\">Expert advice from DPS.MEDIA to leverage dofollow and nofollow backlinks in SEO plans for SMEs<\/h2><h3>Prioritize quality over quantity of backlinks<\/h3><p>A study by Ahrefs (2023) showed that 91% of websites receive no organic traffic because they have too many links from low-quality sites. Therefore:<\/p><p>\u2013 \u200dT\u1eadp \u2064trung v\u00e0o backlink dofollow t\u1eeb c\u00e1c trang c\u00f3 DR (Domain Rating) \u2265 \u206350<br>\n\u2013 \u01afu ti\u00ean li\u00ean k\u1ebft t\u1eeb c\u00e1c ngu\u1ed3n li\u00ean \u2063quan ng\u00e0nh (v\u00ed d\u1ee5: blog chuy\u00ean ng\u00e0nh, b\u00e1o \u200dch\u00ed c\u00f3 uy t\u00edn)<br>\n\u2013 Tr\u00e1nh c\u00e1c trang spam ho\u1eb7c c\u00e1c link trao \u2063\u0111\u1ed5i kh\u00f4ng \u2064theo ng\u1eef c\u1ea3nh<\/p><div class=\"wp-block-group has-background\"><strong>\ud83d\udca1 Tip:<\/strong> Use Ahrefs or Semrush to audit your backlink profile monthly!<\/div><h3>Reasonable allocation between dofollow and nofollow<\/h3><p>Although dofollow backlinks are the main factor in boosting keyword rankings, nofollow helps increase the naturalness of your link profile and prevents Google from flagging manipulation. Recommended ratio by DPS.MEDIA:<\/p><p>\u2013 70-80% dofollow<br>\n\u2013 20-30% nofollow (t\u1eeb c\u00e1c forum, b\u00ecnh\u200b lu\u1eadn blog, m\u1ea1ng x\u00e3 h\u1ed9i\u2026)<\/p><p>\ud83d\udd0d Real-world example: A local fashion business adjusted its backlink ratio to 75% dofollow, 25% nofollow and increased organic traffic by 42% within 3 months (internal data 2023).<\/p><h3>Checklist for effective backlink implementation<\/h3><ul>\n<li>\u2705 Identify target keyword groups<\/li>\n<li>\u2705 List 10-15 high-quality websites to place backlinks<\/li>\n<li>\u2705 Ch\u1ec9 d\u00f9ng anchor text\u200d ch\u00ednh \u2063x\u00e1c < 10% \u0111\u1ec3 tr\u00e1nh \u2062over-optimization<\/li>\n<li>\u2705 Create valuable content (surveys, raw data, guides) to increase chances of natural links<\/li>\n<li>\u2705 Check backlinks every 2 weeks to remove bad links<\/li>\n<\/ul><h3>Quick differentiation table: dofollow vs nofollow backlinks<\/h3><table class=\"WordPress\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Dofollow backlink<\/th>\n<th>Nofollow backlink<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>SEO impact<\/td>\n<td><strong>High<\/strong><\/td>\n<td>Indirect\/Minor<\/td>\n<\/tr>\n<tr>\n<td>Recognized by Google<\/td>\n<td>Yes<\/td>\n<td>Not direct<\/td>\n<\/tr>\n<tr>\n<td>Common specifics<\/td>\n<td>guest post, article<\/td>\n<td>Social network, comment<\/td>\n<\/tr>\n<\/tbody>\n<\/table><div class=\"wp-block-group has-background\"><strong>\u26a0\ufe0f Note:<\/strong> Google may penalize if the optimal anchor text ratio is too high or backlinks come from PBN (Private Blog Network).<\/div><h3>Takeaway:<\/h3><p><strong>K\u1ebft h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c backlink dofollow \u200dv\u00e0 nofollow m\u1ed9t c\u00e1ch th\u00f4ng minh, SMEs c\u00f3 th\u1ec3 t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 SEO m\u00e0\u2063 v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c t\u00ednh t\u1ef1 nhi\u00ean \u2013 \u0111i\u1ec1u c\u1ed1t l\u00f5i \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng\u200c tr\u00ean Google.<\/strong><\/p><h2 id=\"outro\">Share from personal experience<\/h2><p>Understanding the difference between dofollow and nofollow backlinks will help you build an effective and sustainable SEO strategy. When used correctly, both contribute to improving website rankings.<\/p><p>Check your link profile again. Balancing dofollow and nofollow will help optimize natural SEO performance.<\/p><p>You can learn more about quality backlink building strategies. Or explore the latest SEO trends this year.<\/p><p>DPS.MEDIA always accompanies Vietnamese businesses on their digital transformation journey. 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