{"id":27866,"date":"2025-08-01T13:05:49","date_gmt":"2025-08-01T06:05:49","guid":{"rendered":"https:\/\/dps.media\/dieu-kien-de-duoc-cap-dau-tich-xanh-facebook-moi-nhat-2025\/"},"modified":"2025-08-01T13:05:51","modified_gmt":"2025-08-01T06:05:51","slug":"conditions-to-get-the-latest-facebook-green-badge-2025","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/conditions-to-get-the-latest-facebook-green-badge-2025\/","title":{"rendered":"Conditions to get the latest Facebook blue verification badge in 2025"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p><style>\r\n.dps-pricing-widget {\r\n    font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif;\r\n    background: #fafafa;\r\n    color: #333;\r\n    line-height: 1.6;\r\n    padding: 40px 20px;\r\n}\r\n\r\n.dps-pricing-container {\r\n    max-width: 1000px;\r\n    margin: 0 auto;\r\n}\r\n\r\n.dps-pricing-title {\r\n    text-align: center;\r\n    font-size: 2rem;\r\n    font-weight: 300;\r\n 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font-size: 0.8rem; padding: 0.4rem 0; }\r\n    .dps-btn { padding: 0.7rem 0.5rem; font-size: 0.75rem; }\r\n}\r\n<\/style>\r\n\r\n<\/p><div class=\"dps-pricing-widget\">\r\n    <div class=\"dps-pricing-container\">\r\n        <div class=\"dps-pricing-title\">Facebook &amp; Instagram Blue Badge Price List<\/div>\r\n\r\n        <div class=\"dps-pricing-row\">\r\n            <div class=\"dps-pricing-card\">\r\n                <div class=\"dps-plan-name\">Basic<\/div>\r\n                <div class=\"dps-price-main\">1.5 million VND<\/div>\r\n                <div class=\"dps-price-sub\" id=\"dps-usd-1\">...<\/div>\r\n                <div class=\"dps-price-sub\" id=\"dps-cny-1\">...<\/div>\r\n                <div class=\"dps-description\">Basic package for simple needs<\/div>\r\n                <div class=\"dps-features\">\r\n                    <div class=\"dps-feature\">No warranty<\/div>\r\n                    <div class=\"dps-feature\">No refund<\/div>\r\n                    <div class=\"dps-feature\">No technical support<\/div>\r\n                <\/div>\r\n                <button class=\"dps-btn\">Choose this package<\/button>\r\n            <\/div>\r\n\r\n            <div class=\"dps-pricing-card dps-featured\">\r\n                <div class=\"dps-plan-name\">30-day warranty<\/div>\r\n                <div class=\"dps-price-main\">3 million VND<\/div>\r\n                <div class=\"dps-price-sub\" id=\"dps-usd-2\">...<\/div>\r\n                <div class=\"dps-price-sub\" id=\"dps-cny-2\">...<\/div>\r\n                <div class=\"dps-description\">Warranty and support for 30 days<\/div>\r\n                <div class=\"dps-features\">\r\n                    <div class=\"dps-feature\">30-day warranty<\/div>\r\n                    <div class=\"dps-feature\">100% refund<\/div>\r\n                    <div class=\"dps-feature\">Email support<\/div>\r\n                <\/div>\r\n                <button class=\"dps-btn\">Choose this package<\/button>\r\n            <\/div>\r\n\r\n            <div class=\"dps-pricing-card\">\r\n                <div class=\"dps-plan-name\">60-day warranty<\/div>\r\n                <div class=\"dps-price-main\">4.5 million VND<\/div>\r\n                <div class=\"dps-price-sub\" id=\"dps-usd-3\">...<\/div>\r\n                <div class=\"dps-price-sub\" id=\"dps-cny-3\">...<\/div>\r\n                <div class=\"dps-description\">Comprehensive package with extended warranty<\/div>\r\n                <div class=\"dps-features\">\r\n                    <div class=\"dps-feature\">60-day warranty<\/div>\r\n                    <div class=\"dps-feature\">100% refund<\/div>\r\n                    <div class=\"dps-feature\">Priority support<\/div>\r\n                <\/div>\r\n                <button class=\"dps-btn\">Choose this package<\/button>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"dps-rate-note\" id=\"dps-rate-note\">Getting exchange rates...<\/div>\r\n    <\/div>\r\n<\/div><script>\r\n(function() {\r\n    var prices = [1500000, 3000000, 4500000];\r\n\r\n    function setFallback() {\r\n        var usdToVnd = 25400;\r\n        var cnyToVnd = 3500;\r\n        prices.forEach(function(vnd, i) {\r\n            var idx = i + 1;\r\n            var usd = (vnd \/ usdToVnd).toFixed(0);\r\n            var cny = (vnd \/ cnyToVnd).toFixed(0);\r\n            document.getElementById('dps-usd-' + idx).textContent = '~ $' + Number(usd).toLocaleString() + ' USD';\r\n            document.getElementById('dps-cny-' + idx).textContent = '~ ' + Number(cny).toLocaleString() + ' CNY';\r\n        });\r\n        document.getElementById('dps-rate-note').textContent = 'Ti gia tham khao: 1 USD ~ 25,400 VND';\r\n    }\r\n\r\n    function applyRates(usdToVnd, cnyToVnd) {\r\n        prices.forEach(function(vnd, i) {\r\n            var idx = i + 1;\r\n            var usd = Math.round(vnd \/ usdToVnd);\r\n            var cny = Math.round(vnd \/ cnyToVnd);\r\n            document.getElementById('dps-usd-' + idx).textContent = '~ $' + usd.toLocaleString() + ' USD';\r\n            document.getElementById('dps-cny-' + idx).textContent = '~ ' + cny.toLocaleString() + ' CNY';\r\n        });\r\n        var now = new Date();\r\n        document.getElementById('dps-rate-note').textContent = 'Ti gia: 1 USD ~ ' + Math.round(usdToVnd).toLocaleString() + ' VND | Cap nhat ' + now.getHours() + ':' + String(now.getMinutes()).padStart(2,'0');\r\n    }\r\n\r\n    fetch('https:\/\/cdn.jsdelivr.net\/npm\/@fawazahmed0\/currency-api@latest\/v1\/currencies\/usd.json')\r\n        .then(function(r) { return r.json(); })\r\n        .then(function(data) {\r\n            var usdToVnd = data.usd.vnd;\r\n            var usdToCny = data.usd.cny;\r\n            if (!usdToVnd || !usdToCny) { setFallback(); return; }\r\n            var cnyToVnd = usdToVnd \/ usdToCny;\r\n            applyRates(usdToVnd, cnyToVnd);\r\n        })\r\n        .catch(function() {\r\n            setFallback();\r\n        });\r\n})();\r\n<\/script><em><strong>Did you know, the Facebook blue checkmark is not just a verification symbol but also a golden ticket that helps businesses and individuals enhance credibility, increase trustworthiness, and expand influence on social networks?<\/strong><\/em><p>    In 2025, with changes in the blue checkmark policy, understanding <strong>the latest requirements to obtain the Facebook blue checkmark<\/strong> becomes more important than ever, especially for SMEs wanting to break through in a fiercely competitive digital environment.<\/p><p>At DPS.MEDIA, we understand that the factor of <em>authenticity and transparency<\/em> is the foundation for Facebook to decide on granting the blue checkmark. Accordingly, <strong>essential requirements include: the account must belong to a real person, business, or brand with a clear real-world presence; and must strictly comply with Facebook's community policies.<\/strong> These changes aim to prevent impersonation, improve interaction quality, and protect the rights of users as well as genuine brands.<\/p><p>Notably, Facebook has added evaluation criteria based on <em>actual popularity and market influence.<\/em> Providing evidence such as news articles, official news sites, and high follower engagement across multiple platforms is necessary to expect to be granted the blue checkmark. <em>This means that brands or individuals must invest in building a professional image, have a unified content and communication strategy, not just simply register for verification.<\/em> <\/p><p>Finally, the registration procedure and review time have also been improved by Facebook to increase transparency and efficiency. <em>You need to prepare complete documents such as identification papers, business licenses (for businesses), and evidence of the brand's actual activities.<\/em> \u2062Understanding and accurately applying these criteria will help SMEs in Vietnam easily obtain the blue verification badge, thereby creating a superior competitive advantage in the digital era.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/lookaside.fbsbx.com\/lookaside\/crawler\/instagram\/facebook\/profile_pic.jpg\" alt=\"Clear and official brand recognition requirements on the Facebook platform\" title=\"\"><\/p><h2 id=\"dieu-kien-nhan-dien-thuong-hieu-ro-rang-va-chinh-thong-tren-nen-tang-facebook\">Clear and authentic brand identification conditions on the Facebook platform<\/h2><h3>Verify brand identity with a transparent profile<\/h3><p>To\u2062 officially receive the blue verification badge on Facebook \u2062in 2025, the first thing a brand needs to ensure is <strong>clarity in identification and legal information<\/strong>. According to an analysis report from Harvard Business\u2063 Review (2023),\u2063 over\u200d 73% of users\u2064 tend to trust and interact with verified accounts if they see transparent information about the brand. Facebook also relies on the level of public information to ensure credibility:\n<\/p><ul>\n<li><strong>Brand \u2062name<\/strong> clear, consistent across the entire Meta ecosystem (Fanpage, Instagram, Business Manager\u2026)<\/li>\n<li>Provide <strong>Business registration certificate<\/strong> \u2063(if organization)\u200c or citizen ID\/passport (if individual representative)<\/li>\n<li>Address, \u2062email, and phone number information must <strong>match official sources<\/strong> such as\u2064 website or press<\/li>\n<\/ul><h3>Actual presence in media and social networks<\/h3><p>Not only stopping at legal documents, Facebook also verifies the ability to <strong>\u201cactual influence\u201d<\/strong> \u200b of the brand through a certain presence on mass media channels. \u2062According to research by MIT Digital Media Lab (2022),\u2063 multi-channel presence strongly affects the Digital Reputation Index.\u2062 <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS.MEDIA JSC\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"111\">DPS.MEDIA<\/a> special note for SMEs: it is not necessary to be a large corporation,\u200c but you need to show that you are truly operating with a strategic plan.\n<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Quick description<\/th>\n<th>Example from\u200b DPS.MEDIA<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Press release<\/td>\n<td>Business name appears on at least 3\u2064 official news sources<\/td>\n<td>Client V \u2013 fashion industry, featured on Kenh 14 &amp; cafebiz in the \u201dSac Song 2024' campaign<\/td>\n<\/tr>\n<tr>\n<td>Social media presence<\/td>\n<td>Continuous operation for 6 months with stable engagement<\/td>\n<td>Aggregate metrics from Facebook, TikTok, and Instagram operated by DPS setup<\/td>\n<\/tr>\n<tr>\n<td>Original content<\/td>\n<td>Images and videos with unique identity, not infringing copyright<\/td>\n<td>Series of product reels videos directed and produced by DPS<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>One notable case study is the fanpage verification project for an organic cosmetics brand in Da Lat. DPS.MEDIA accompanied the implementation <strong>rebranding<\/strong>, combining content re-targeting on electronic newspapers (coordinating with Dan Tri &amp; VnExpress), <a href=\"https:\/\/dps.media\/en\/reliable-blue-tick-verification-service-for-facebook-instagram-dps-media\/\" rel=\"nofollow\">thanks to that, optimization in just 38 days helped the fanpage meet the conditions for official verification \u2013 while previously the business had been rejected twice<\/a>.\n<\/p><h3>Clean cyberspace and high positivity<\/h3><p>Facebook does not fully disclose its evaluation algorithm, but according to data from Social Proof Analytics (2024), <strong>community trust score<\/strong> also directly impacts the blue checkmark review process. Fanpages that are frequently reported, have negative content, or a history of advertising violations will be considered a \u201crisk\u201d. DPS.MEDIA recommends that SMEs should proactively build a positive tone, handle complaints early, and be consistent in customer responses.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/a-gi-1.jpgc44e.jpg\" alt=\"Requirements for authenticity and transparency in business or personal activities\" title=\"\"><\/p><h2 id=\"yeu-cau-ve-do-xac-thuc-va-minh-bach-trong-hoat-dong-kinh-doanh-hoac-ca-nhan\">Requirements for authenticity and transparency in business or personal activities<\/h2><h3>Information transparency: The core criterion for verification<\/h3><p>Authenticity is not only a mandatory factor from Facebook but also an indispensable requirement for any brand or individual wishing to build trust in the digital age. Facebook will only grant the blue tick when the profile or fanpage displays information <strong>clearly, fully, and matches legal documents<\/strong>. From DPS.MEDIA\u2019s experience consulting for many SMEs in Vietnam, we have found that <strong>unclear information, no clear contact address, or lack of legal documents<\/strong> is the leading cause of verification requests being denied.<\/p><p>A study by <strong>Harvard Business Review (2023)<\/strong> also points out that consumers are willing to be more than 62% loyal to brands with transparent policies and specific, updated proof of information. In practice in Vietnam, a case study from a DPS client operating in the cosmetics sector shows: after revising the entire fanpage profile content towards transparency (business license, office address, return policy), the business not only received the blue verification badge within 14 days but also increased inbox messages by 35% in just one week.<\/p><h3>Legal and third-party press information: Integrated for authentication<\/h3><p>Facebook 2025 prioritizes entities with signs of presence <strong>in mass media<\/strong> or are mentioned in major reputable news outlets. Therefore, transparency also includes the element of third-party verification - this is extremely important in the review process.<\/p><table class=\"wp-block-table is-style-regular\">\n<thead>\n<tr>\n<th>Request<\/th>\n<th>Illustrative example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Consistent legal information<\/strong><\/td>\n<td>Match between business license, domain, and fanpage<\/td>\n<\/tr>\n<tr>\n<td><strong>Article mentions a third party<\/strong><\/td>\n<td>Links from Vietcetera, Zing News, or Cafebiz clearly stating the business name<\/td>\n<\/tr>\n<tr>\n<td><strong>Transparent policy<\/strong><\/td>\n<td>Have clear Terms, Privacy policy &amp; Contact pages on the website<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>A small but extremely effective point that DPS often advises clients: <strong>linking a website verified by Google Search Console with the Facebook page<\/strong> to increase overall credibility. The close link between platforms helps Facebook's algorithm easily \u201cread and understand\u201d and evaluate authenticity automatically.<\/p><p><em>If you are running an SME and have not standardized your legal identity or media content, this should be your top priority before submitting a blue tick application.<\/em><\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/online.jpg88c5.jpg\" alt=\"The importance of a complete profile and accurate, up-to-date personal information\" title=\"\"><\/p><h2 id=\"tam-quan-trong-cua-ho-so-day-du-va-cap-nhat-thong-tin-ca-nhan-chinh-xac\">The importance of a complete profile and accurate personal information updates<\/h2><h3>Transparent information is the foundation for identity verification on Facebook<\/h3><p>Personal profiles or fanpages are the first \u201cdigital identity cards\u201d when Facebook reviews the blue checkmark. According to the official instructions updated to 2025, one of the important criteria is <strong>the profile must be complete, consistent, and accurately updated<\/strong>. This not only helps the system verify identity faster but also reflects the professionalism and reliability of the individual or organization behind the account.<\/p><p>From experience implementing over 320 personal branding projects at DPS.MEDIA, we find that users often overlook basic factors such as:<\/p><ul>\n<li><strong>Clear real name or brand name<\/strong>, avoid using vague nicknames<\/li>\n<li><strong>Profile picture, cover photo<\/strong> sharp, correct standard size, shows credibility<\/li>\n<li><strong>Bio information<\/strong> related to profession, achievements and social roles<\/li>\n<li><strong>Email address and phone number<\/strong> public, matches verification information<\/li>\n<\/ul><h3>Authentic data and the ability to detect forgery: Facebook is becoming increasingly strict<\/h3><p>Facebook has now applied advanced artificial intelligence models to verify high-value authentic accounts \u2013 source: <em>Meta AI Research, 2024<\/em>. Accordingly, inconsistency between profile information and other communication channels (websites, press, LinkedIn\u2026) will cause the blue checkmark review process to be rejected immediately.<\/p><p>To help SMEs easily visualize, below is a summary table of information components that need to be optimized \u2013 according to DPS.MEDIA's recommended standards:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Ingredients<\/th>\n<th>Minimum requirements<\/th>\n<th>Optimization suggestions by DPS.MEDIA<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Account name<\/td>\n<td>Matches real name\/brand name<\/td>\n<td>Use standardized name as on business license<\/td>\n<\/tr>\n<tr>\n<td>Profile picture<\/td>\n<td>Clear face\/low backlight<\/td>\n<td>Studio photo, solid color background, suggests recognition<\/td>\n<\/tr>\n<tr>\n<td>Contact information<\/td>\n<td>Has email - phone number<\/td>\n<td>Use custom domain email (e.g.: @companyname.vn)<\/td>\n<\/tr>\n<tr>\n<td>Bio\/biography<\/td>\n<td>Minimum 50 characters<\/td>\n<td>List fields of activity, notable achievements<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Case study:<\/strong> A young entrepreneur in the education sector was supported by DPS.MEDIA to optimize their profile in 12 steps, and just 15 days after submitting the profile, the account was granted the blue verification badge. The secret lies in properly formatting information according to Meta's verification standards, combined with in-depth presentation of personalized content on the personal profile.<\/p><p>Therefore, before thinking about \u201cfollowers\u201d or \u201dfrequency of appearance in the media\u201d, SMEs need to start from the very foundation: perfecting the profile to every detail, like the way you polish a business card in actual business.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/ngviet.jpg1f68.jpg\" alt=\"The impact of followers and interactions in the blue tick verification process\" title=\"\"><\/p><h2 id=\"anh-huong-cua-luot-theo-doi-va-tuong-tac-trong-qua-trinh-xac-minh-dau-tich-xanh\">The impact of followers and interactions in the blue tick verification process<\/h2><h3>Is the number of followers a decisive factor?<\/h3><p>From a strategic perspective compiled by DPS.MEDIA from the Harvard Business Review (2023) report, Facebook's blue verification badge algorithm does not only depend on <strong>the number of followers<\/strong>, but also especially focuses on <strong>the quality and authenticity of interactions<\/strong>. Specifically, an account with 50,000 \u201dfake\u201d followers can completely face a disadvantage compared to an account with 10,000 truly active and frequently interacting followers.<\/p><p>Facebook uses a cross-checking interaction system to assess the credibility and real influence of users. This means:<\/p><ul>\n<li><strong>Likes and comments from real users<\/strong> have more value than interactions from spam accounts.<\/li>\n<li><strong>Organic engagement rate<\/strong> will be superior in the evaluation process.<\/li>\n<li>Metrics such as \u201ccontent sharing rate\u201d, \u201cin-depth comments\u201d will be prioritized over simple likes.<\/li>\n<\/ul><h3>Real interaction volume \u2013 the factor that classifies influencers<\/h3><p>Based on data analysis from <strong>meta Verified API 2024<\/strong>, Facebook currently prioritizes verification for accounts showing signs of building a stable community \u2013 which is measured through a set of multi-dimensional interaction indicators. From the perspective of the DPS.MEDIA implementation team, this is the standard that helps Facebook prevent \u201cbuying fame with fake followers\u201d.<\/p><p>To illustrate, below is a comparison table of 2 influencer accounts that DPS.MEDIA has studied verification strategies for clients:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Headline<\/th>\n<th>Influencer A<\/th>\n<th>Influencer B<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Number of followers<\/td>\n<td>75.000<\/td>\n<td>18.000<\/td>\n<\/tr>\n<tr>\n<td>Engagement rate<\/td>\n<td>1.2%<\/td>\n<td><strong>6.8%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Average shares\/post<\/td>\n<td>4<\/td>\n<td>33<\/td>\n<\/tr>\n<tr>\n<td>Number of mentions from other users<\/td>\n<td>12\/month<\/td>\n<td><strong>57\/month<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Verification result<\/td>\n<td>Rejected<\/td>\n<td><strong>Granted blue tick<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>We realized that, <strong>natural interaction \u2013 not standout follower numbers \u2013 is the key factor<\/strong> in applying verification strategies for SME businesses or personal brand representatives.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/k_logo.jpgc590.jpg\" alt=\"The role of quality content and how to build credibility on social networks\" title=\"\"><\/p><h2 id=\"vai-tro-cua-noi-dung-chat-luong-va-cach-xay-dung-uy-tin-tren-mang-xa-hoi\">The role of quality content and how to build credibility on social networks<\/h2><h3>The importance of original content and personal brand credibility<\/h3><p><strong>Facebook blue tick in 2025<\/strong> is no longer just about identity verification \u2013 it is Meta's confirmation of your influence and reliability in the industry. According to <em>Digital Influence Report 2023<\/em> by Edelman, more than 67% of social media users trust accounts with well-invested, consistent, and practical content. This shows that: <strong>Quality content not only enhances recognition but also builds trust, the core factor for authentication<\/strong>.<\/p><p>From the perspective of DPS.MEDIA, we believe that social media content must clearly reflect the personality of the personal or business brand, while still ensuring:<\/p><ul>\n<li><strong>Authenticity:<\/strong> Viewers need to see that you are a true expert in your field.<\/li>\n<li><strong>Usefulness:<\/strong> Content addresses the right pain points or provides in-depth insights.<\/li>\n<li><strong>Viral performance:<\/strong> Includes engagement level, shares, and mentions from other reputable sources.<\/li>\n<\/ul><p>For example, in the personal brand authentication campaign for <em>MC Trang Nhi<\/em> \u2013 a young talent in the field of educational content creation, DPS.MEDIA advised on building a short video series according to the model <strong>educate-entertain-engage<\/strong>. model. After 3 months, organic engagement increased by 145%, her interview was cited by two professional magazines, contributing to Trang Nhi's profile meeting Facebook's verification criteria in 2024.<\/p><h3>How Meta evaluates the reliability of current content<\/h3><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Evaluation criteria<\/th>\n<th>Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Original and consistent content<\/strong><\/td>\n<td>Information produced by the account owner, avoiding copying\/sensationalism<\/td>\n<\/tr>\n<tr>\n<td><strong>Significant presence<\/strong><\/td>\n<td>Influential in the relevant field, positively mentioned by the press<\/td>\n<\/tr>\n<tr>\n<td><strong>Community interaction<\/strong><\/td>\n<td>Measured by shares, comments, and signals from real users<\/td>\n<\/tr>\n<tr>\n<td><strong>Identity transparency<\/strong><\/td>\n<td>Contact information, email, website or trusted media partners<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>With each piece of content you post, consider it a \u201cvote\u201d for the possibility of being granted a blue checkmark. And DPS.MEDIA is the strategic partner with you to optimize each of those votes \u2013 with creative content, correct verification standards, and positioning your true value on social networks.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/inal-1.jpg5918.jpg\" alt=\"Profile preparation strategies and expert advice to increase approval rates\" title=\"\"><\/p><h2 id=\"chien-luoc-chuan-bi-ho-so-va-loi-khuyen-tu-chuyen-gia-de-tang-ty-le-duoc-duyet\">Profile preparation strategies and expert advice to increase approval rates<\/h2><h3>Present a professional, consistent, and authoritative personal profile<\/h3><p>To \u201cbe trusted by Facebook\u201d, you must start with a personal brand that has a clear, professional, and consistent \u201cstorytelling\u201d across multiple platforms. DPS.MEDIA recommends that businesses and content creators need to invest in the following factors:<\/p><ul>\n<li><strong>Profile picture and cover<\/strong> clear, accurately reflecting your field of activity or personal brand personality.<\/li>\n<li><strong>Account name<\/strong> matching the real name, own brand that has been widely used elsewhere (website, press\u2026)<\/li>\n<li><strong>Description information<\/strong> clear, using \u201ccore keywords\u201d for Facebook to easily identify.<\/li>\n<li><strong>Links to official media channels:<\/strong> website, news page, press or verified organization channels.<\/li>\n<\/ul><p>According to research from Harvard Business Review (2023), more than 68% of individuals successful in account verification possess a consistent \u201cdigital profile ecosystem\u201d and have citations from press sources or reputable organizations.<\/p><h3>Ensure public prominence and third-party verification<\/h3><p>A mandatory factor according to Meta's 2025 policy update is that the applicant must prove \u201clevel of publicity and social influence\u201d. Below is how DPS.MEDIA usually advises SMEs in Vietnam:<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>Suggested strategy<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Official news articles<\/strong><\/td>\n<td>Post at least 3 articles from official news sources mentioning the individual\/brand<\/td>\n<\/tr>\n<tr>\n<td><strong>Google search volume<\/strong><\/td>\n<td>Use personal SEO &amp; PR campaigns to create consistent search results<\/td>\n<\/tr>\n<tr>\n<td><strong>Social proof<\/strong><\/td>\n<td>Increase followers steadily on multiple platforms, especially Facebook &amp; Instagram<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>A typical case study is the personal brand \u201cTrang Anh Yoga\u201d, supported by DPS.MEDIA to build a synchronized media profile, appearing in 5 prominent articles, reaching ~50,000 searches\/month on Google. The result? Granted a blue check after only 19 days.<\/p><h3>Submit your profile when all 3 platform conditions are met<\/h3><p>Customers often ask DPS: \u201cIs it true that being featured in PR articles will lead to approval?\u201d The answer is NO. Meta does not only consider the press \u2013 they use a composite evaluation model based on digital brand identification attributes, as clearly stated in documents from Meta's Verification Standards (2024):<\/p><ul>\n<li><strong>Name verification<\/strong>: matches the official business profile\/ID card<\/li>\n<li><strong>Unique<\/strong>: account does not duplicate content with other individuals\/organizations<\/li>\n<li><strong>Notable<\/strong>: mentioned in many places, high user search volume<\/li>\n<\/ul><p>DPS.MEDIA encourages SMEs or individuals to build an \u201cautomated verification profile\u201d for themselves, including a weekly checklist of search volume, citations from the press, social media profiles, and brand positioning. That is how you not only get the blue check approved \u2013 but also create greater value in the customer funnel and public trust.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/08\/-Final.jpg92c4.jpg\" alt=\"Notes on maintaining the blue tick and maximizing brand benefits\" title=\"\"><\/p><h2 id=\"nhung-luu-y-khi-duy-tri-dau-tich-xanh-va-tan-dung-toi-da-loi-ich-thuong-hieu\">Notes on maintaining the blue checkmark and maximizing brand benefits<\/h2><h3>Regularly maintain authenticity and update profile information<\/h3><p>Even after being verified, <strong>Facebook can revoke the blue tick<\/strong> if it finds the profile no longer meets the requirements. According to DPS.MEDIA\u2019s expert team analysis, this often happens when businesses:<\/p><ul>\n<li>Let profile information become outdated or inaccurate<\/li>\n<li>Are no longer active in the industry or on the platform<\/li>\n<li>Have major brand name changes but do not update consistently<\/li>\n<\/ul><p>We once supported an SME in the natural cosmetics field to maintain their verification badge by building a quarterly \u201cperiodic check-in\u201d process to review media activities and update any changes in copyright information. This strategy not only helped keep the blue check but also increased the conversion rate from the fanpage to 9.3%, according to internal data for the second quarter of 2024.<\/p><h3>Leverage the blue checkmark to expand collaboration opportunities and increase brand value<\/h3><p>In reality, the blue checkmark is not just a symbol \u2013 it is <strong>digital brand asset<\/strong>. Research from Social Media Examiner (2023) shows users tend to trust verified accounts 48% more, thereby significantly expanding B2B cooperation opportunities.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Benefit<\/th>\n<th>Suggested actions<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Instant credibility setup<\/td>\n<td>Place a blue checkmark right next to the CTA in product\/service promotional posts<\/td>\n<\/tr>\n<tr>\n<td>Attract strategic partners<\/td>\n<td>Create a landing page with embedded Facebook blue checkmark to enhance credibility<\/td>\n<\/tr>\n<tr>\n<td>Increase messaging and engagement rates<\/td>\n<td>Run A\/B tests comparing posts with and without the blue checkmark to quantify effectiveness<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>According to DPS.MEDIA's observation, a coffee startup chain in Da Nang increased inbox volume by 271% after verifying their account at the beginning of 2024, simply by integrating the blue checkmark icon into brand images and the automated chatbot on their fanpage.<\/p><h3>Keep a \u201dclean\u201d activity history and a positive community<\/h3><p>Under Facebook's 2025 updated policy, accounts reported for copyright violations, fake news, or repeatedly marked as spam may still <strong>have their verification badge revoked<\/strong> without prior warning. Therefore:<\/p><ul>\n<li>Do not post misleading content or excessively controversial topics<\/li>\n<li>Carefully review comments for spam or harmful elements, manage with AI or chatbot<\/li>\n<li>Regularly coordinate with legal experts to ensure content ownership rights<\/li>\n<\/ul><p>From the analysis of 120 DPS.MEDIA client fanpages in the education and healthcare sectors, we found that brands investing in systematic community management have a 78% lower risk of losing the blue checkmark compared to those with uncontrolled activity.<\/p><h2 id=\"outro\">What I want to convey<\/h2><p>Owning a blue checkmark on Facebook in 2025 is not only proof of reliability and professionalism, but also an important stepping stone to enhance the digital communication effectiveness of individuals and businesses. Fully complying with the latest platform requirements such as information transparency, increased engagement, and maintaining authenticity are key factors to help you get closer to this symbol of credibility.<\/p><p>Investing time in quality content, integrating a synchronized communication strategy, and standardizing your personal\/business brand will increase your chances of approval from Facebook. If you are a small or medium-sized enterprise (SME) in Vietnam, leveraging international standards like the blue checkmark will open up opportunities to connect and expand into new markets.<\/p><p>At DPS.MEDIA, we clearly understand that the blue check is not just a symbol - but also a part of a sustainable digital brand credibility building strategy. With practical experience and a comprehensive digital marketing service ecosystem, we accompany more than 5,400 businesses in successful digital transformation \u2013 and you could be next.<\/p><p>We invite you to share your thoughts, questions, or personal opinions about the journey to \u201chunt\u201d for the blue checkmark by leaving a comment below. Don't hesitate to contribute to the discussion with the community so that we can together effectively exploit digital marketing tools in the new era! <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp 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