{"id":27343,"date":"2025-07-14T12:09:02","date_gmt":"2025-07-14T05:09:02","guid":{"rendered":"https:\/\/dps.media\/cach-xay-dung-cong-dong-tiktok-de-giu-chan-khach-hang\/"},"modified":"2025-07-14T12:09:04","modified_gmt":"2025-07-14T05:09:04","slug":"how-to-build-a-tiktok-community-to-retain-customers","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/how-to-build-a-tiktok-community-to-retain-customers\/","title":{"rendered":"How to build a TikTok community to retain customers"},"content":{"rendered":"

In the increasingly fierce digital competition, building a TikTok community not only helps businesses expand their customer base but is also the key to retaining them for the long term.<\/strong>. According to statistics, brands with loyal communities on TikTok can increase engagement and conversion rates by up to 60%, meaning more effective marketing costs and more sustainable revenue. So how to build a quality TikTok community that both creates value and connects customers?<\/em><\/p>

From experience implementing for over 200 SMEs in Vietnam, DPS.MEDIA found that the secret lies in developing content suitable for the target customer group and building authentic, consistent interaction.<\/em>. When users feel closeness and empathy from the brand, they not only stop at viewing but also become active members of the community, contributing to natural and sustainable promotion.A strong TikTok community helps businesses not only do marketing but also build a \u201cliving slogan\u201d for the brand.<\/strong><\/em> This increases recognition and trust \u2013 the decisive factor in the customer's buying journey and loyalty. Not just \u201cviewers\u201d, customers become companions, helping the brand stand firm against market fluctuations and rapidly changing consumer trends.
\"Understand<\/p>

Understand the target customer profile on TikTok to create engaging content<\/h2>

Detailed analysis of customer groups to create suitable content<\/h3>

Understanding the habits, preferences, and consumption behaviors<\/strong> of customers on TikTok not only helps businesses target the right content but also stimulates deeper interaction. According to research by HubSpot (2023)<\/em>, videos personalized to the target customer group increase viewer retention by 48%, especially in the 18-34 age group \u2013 the main customer segment on TikTok today.<\/p>

DPS.MEDIA implemented a community-building campaign for a young fashion brand, in which the first step was a deep analysis of demographics and specific preferences of customers through TikTok Analytics data. The results showed that when creating videos focused on street style and expressing unique personalities, the interaction rate increased by 35%, while loyal customers were also maintained more sustainably thanks to content that created a sense of closeness and understanding.<\/p>

Key metrics to monitor for content optimization<\/h3>\n\n\n\n\n\n\n
Indicators<\/th>\nMeaning<\/th>\nBenefit<\/th>\n<\/tr>\n<\/thead>\n
Video completion rate<\/td>\nMeasure content attractiveness<\/td>\nGuide to improve scripts and visuals<\/td>\n<\/tr>\n
Interaction (likes, comments, shares)<\/td>\nReflects the level of connection with viewers<\/td>\nIdentifies content that creates a positive community<\/td>\n<\/tr>\n
Follower growth<\/td>\nReflects the overall appeal of the channel<\/td>\nAdjust personal branding strategy<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

Expert advice from DPS.MEDIA: Enhance experience and build emotional connection<\/h3>

Content creation is not just about sharing information but also about developing series of topics around real issues that customers care about<\/strong>.For example, in the beauty industry, instead of just posting product introduction videos, businesses should tell stories about appropriate skin care according to each skin type \u2013 something that many viewers find relatable<\/a>, and empathetic.<\/p>

This resonance creates a difference in how customers perceive the brand, keeps them loyal, and converts them into loyal customers. As DPS.MEDIA experts have shared: \u201cInvesting in exploring customer personas on TikTok is the foundational step to conveying the brand story in the most vivid and persuasive way.\u201d<\/em><\/p>

\"Leverage<\/p>

Leverage the power of creative short videos to create frequent touchpoints with viewers<\/h2>

Short videos \u2013 A tool to create continuous touchpoints with customers<\/h3>

DPS.MEDIA has found that the power of short videos lies in their ability to reach and retain customers through frequent touchpoints<\/strong>. Instead of \u201cslamming\u201d a long message once, short videos will create a chain of seamless experiences, helping maintain interest and increase interaction rates.<\/p>

Research from TikTok shows that users spend an average of 52 minutes per day<\/strong> to watch short videos \u2013 this opens up a golden opportunity for brands to frequently appear in customers\u201c minds without being annoying. According to marketing expert Neil Patel, \u201dbreaking down' content and updating continuously helps build information consumption habits, thereby increasing the sense of familiarity and trust.<\/p>

Short video content creation strategies to build a community<\/h3>