{"id":27343,"date":"2025-07-14T12:09:02","date_gmt":"2025-07-14T05:09:02","guid":{"rendered":"https:\/\/dps.media\/cach-xay-dung-cong-dong-tiktok-de-giu-chan-khach-hang\/"},"modified":"2025-07-14T12:09:04","modified_gmt":"2025-07-14T05:09:04","slug":"how-to-build-a-tiktok-community-to-retain-customers","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/how-to-build-a-tiktok-community-to-retain-customers\/","title":{"rendered":"How to build a TikTok community to retain customers"},"content":{"rendered":"

In the increasingly fierce digital competition, building a TikTok community not only helps businesses expand their customer base but is also the key to retaining them for the long term.<\/strong>. According to statistics, brands with loyal communities on TikTok can increase engagement and conversion rates by up to 60%, meaning more effective marketing costs and more sustainable revenue. So how to build a quality TikTok community that both creates value and connects customers?<\/em><\/p>

From experience implementing for over 200 SMEs in Vietnam, DPS.MEDIA found that the secret lies in developing content suitable for the target customer group and building authentic, consistent interaction.<\/em>. When users feel closeness and empathy from the brand, they not only stop at viewing but also become active members of the community, contributing to natural and sustainable promotion.M\u1ed9t c\u1ed9ng \u0111\u1ed3ng tiktok m\u1ea1nh m\u1ebd gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 l\u00e0m marketing m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng \u201ckh\u1ea9u hi\u1ec7u s\u1ed1ng\u201d cho th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/em> \u0110i\u1ec1u n\u00e0y l\u00e0m t\u0103ng s\u1ef1 nh\u1eadn di\u1ec7n v\u00e0 ni\u1ec1m tin \u2013 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh trong h\u00e0nh tr\u00ecnh mua h\u00e0ng v\u00e0 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Kh\u00f4ng ch\u1ec9 l\u00e0 \u201cng\u01b0\u1eddi xem\u201d, kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u v\u1eefng v\u00e0ng tr\u01b0\u1edbc bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng thay \u0111\u1ed5i nhanh ch\u00f3ng.
\"Understand<\/p>

Understand the target customer profile on TikTok to create engaging content<\/h2>

Detailed analysis of customer groups to create suitable content<\/h3>

Understanding the habits, preferences, and consumption behaviors<\/strong> of customers on TikTok not only helps businesses target the right content but also stimulates deeper interaction. According to research by HubSpot (2023)<\/em>, nh\u1eefng video \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a theo nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u0103ng t\u0103ng 48% kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem, \u0111\u1eb7c bi\u1ec7t \u1edf nh\u00f3m t\u1eeb 18-34 tu\u1ed5i \u2013 t\u1eadp kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c tr\u00ean TikTok hi\u1ec7n nay.<\/p>

DPS.MEDIA implemented a community-building campaign for a young fashion brand, in which the first step was a deep analysis of demographics and specific preferences of customers through TikTok Analytics data. The results showed that when creating videos focused on street style and expressing unique personalities, the interaction rate increased by 35%, while loyal customers were also maintained more sustainably thanks to content that created a sense of closeness and understanding.<\/p>

Key metrics to monitor for content optimization<\/h3>\n\n\n\n\n\n\n
Indicators<\/th>\nMeaning<\/th>\nBenefit<\/th>\n<\/tr>\n<\/thead>\n
Video completion rate<\/td>\nMeasure content attractiveness<\/td>\nGuide to improve scripts and visuals<\/td>\n<\/tr>\n
Interaction (likes, comments, shares)<\/td>\nReflects the level of connection with viewers<\/td>\nIdentifies content that creates a positive community<\/td>\n<\/tr>\n
Follower growth<\/td>\nReflects the overall appeal of the channel<\/td>\nAdjust personal branding strategy<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

Expert advice from DPS.MEDIA: Enhance experience and build emotional connection<\/h3>

Content creation is not just about sharing information but also about developing series of topics around real issues that customers care about<\/strong>.For example, in the beauty industry, instead of just posting product introduction videos, doanh nghi\u1ec7p n\u00ean k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 c\u00e1ch ch\u0103m s\u00f3c da ph\u00f9 h\u1ee3p theo t\u1eebng lo\u1ea1i da \u2013 \u0111i\u1ec1u m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi xem c\u1ea3m th\u1ea5y g\u1ea7n g\u0169i<\/a>, and empathetic.<\/p>

This resonance creates a difference in how customers perceive the brand, keeps them loyal, and converts them into loyal customers. As DPS.MEDIA experts have shared: \u201c\u0110\u1ea7u t\u01b0 kh\u00e1m ph\u00e1 ch\u00e2n dung kh\u00e1ch h\u00e0ng tr\u00ean TikTok l\u00e0 b\u01b0\u1edbc n\u1ec1n t\u1ea3ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch s\u1ed1ng \u0111\u1ed9ng v\u00e0 thuy\u1ebft ph\u1ee5c nh\u1ea5t.\u201d<\/em><\/p>

\"Leverage<\/p>

Leverage the power of creative short videos to create frequent touchpoints with viewers<\/h2>

Video ng\u1eafn \u2013 C\u00f4ng c\u1ee5 t\u1ea1o \u0111i\u1ec3m ch\u1ea1m li\u00ean t\u1ee5c v\u1edbi kh\u00e1ch h\u00e0ng<\/h3>

DPS.MEDIA has found that the power of short videos lies in their ability to reach and retain customers through frequent touchpoints<\/strong>. Thay v\u00ec \u201c\u0111\u1eadp\u201d m\u1ed9t l\u1ea7n th\u00f4ng \u0111i\u1ec7p d\u00e0i d\u00f2ng, c\u00e1c video ng\u1eafn s\u1ebd t\u1ea1o th\u00e0nh chu\u1ed7i tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch, gi\u00fap duy tr\u00ec s\u1ef1 quan t\u00e2m v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c.<\/p>

Research from TikTok shows that users spend an average of 52 minutes per day<\/strong> \u0111\u1ec3 xem video ng\u1eafn \u2013 \u0111i\u1ec1u n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng xuy\u00ean xu\u1ea5t hi\u1ec7n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng g\u00e2y c\u1ea3m gi\u00e1c phi\u1ec1n ph\u1ee9c. Theo chuy\u00ean gia marketing neil Patel, vi\u1ec7c \u201cchia nh\u1ecf\u201d n\u1ed9i dung v\u00e0 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c gi\u00fap x\u00e2y d\u1ef1ng th\u00f3i quen ti\u00eau th\u1ee5 th\u00f4ng tin, t\u1eeb \u0111\u00f3 t\u0103ng c\u1ea3m gi\u00e1c th\u00e2n thu\u1ed9c v\u00e0 tin t\u01b0\u1edfng.<\/p>

Short video content creation strategies to build a community<\/h3>