{"id":27281,"date":"2025-07-12T12:04:47","date_gmt":"2025-07-12T05:04:47","guid":{"rendered":"https:\/\/dps.media\/cac-buoc-chuan-bi-noi-dung-truoc-khi-livestream-ban-hang\/"},"modified":"2025-07-12T12:04:50","modified_gmt":"2025-07-12T05:04:50","slug":"steps-to-prepare-content-before-selling-livestream","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/steps-to-prepare-content-before-selling-livestream\/","title":{"rendered":"Content preparation steps before livestream selling"},"content":{"rendered":"

Did you know that 80% of failed sales livestreams stem from a lack of thorough content preparation?<\/strong> Preparing content not only helps you control the script but also optimizes engagement and increases customer conversion rates.<\/em> From the professional perspective of DPS.MEDIA, building a systematic content plan is the foundational step that determines the success of each livestream.<\/p>

More than 300 SMEs that DPS.MEDIA has accompanied have all reported significant effectiveness when applying a thorough preparation process before livestreaming.<\/em>. Mastering the content helps minimize information loss, boosts confidence when going live, and builds a professional image, thereby increasing trust among potential customers.<\/p>

First, you need to clearly define the goal of the livestream: is it to introduce a new product, boost sales, or build your brand?<\/em> M\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 s\u1ebd h\u01b0\u1edbng d\u1eabn n\u1ed9i dung v\u00e0 c\u00e1ch th\u1ee9c tr\u00ecnh b\u00e0y ph\u00f9 h\u1ee3p, tr\u00e1nh t\u00ecnh tr\u1ea1ng lan man, g\u00e2y nh\u00e0m ch\u00e1n ho\u1eb7c m\u1ea5t t\u1eadp trung ng\u01b0\u1eddi xem. \u0110\u00e2y ch\u00ednh l\u00e0 b\u01b0\u1edbc \u201ckim ch\u1ec9 nam\u201d cho to\u00e0n b\u1ed9 k\u1ebf ho\u1ea1ch.<\/p>

After defining the goal, research your target audience in depth to craft messages that match their psychology and real needs. Understanding your customers helps you choose the right words, images, and interaction scenarios, thereby creating a stronger connection with viewers.<\/em><\/p>

Next, build a detailed content script for each part of the livestream, including introductions, product highlights, interactive questions, and promotional programs. A clear script will help you manage time effectively, increase appeal, and maintain continuous customer attention.<\/em><\/p>

Finally, technical checks and full rehearsals are indispensable steps to ensure image and sound quality as well as smooth presentation. Thorough technical preparation is the key factor that determines the viewer experience and keeps them watching until the very end.<\/em> <\/p>

In summary, Preparing content before livestreaming not only helps you present confidently but also optimizes sales effectiveness and builds sustainable brand credibility.<\/a>.<\/em> This is the key to success in the digital commerce era that SMEs cannot overlook.
\"Market<\/p>

Market research and analysis of target customer audience<\/h2>

Understand the consistent market to accurately guide the livestream<\/h3>

Market research<\/strong> is the first step and also an indispensable foundation for building effective sales livestream content. Instead of relying solely on intuition or personal experience, SMEs need to implement quantitative and qualitative research methods such as online surveys, focus group interviews, or trend analysis on social media platforms. This helps uncover real insights and clearly identify product gaps, needs, as well as prominent consumer habits.<\/p>

At DPS.MEDIA, we have accompanied a chain of youth fashion stores in their livestream campaign. Initially, vi\u1ec7c kh\u1ea3o s\u00e1t ch\u1ec9 ra r\u1eb1ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 xu h\u01b0\u1edbng quan t\u00e2m m\u1ea1nh \u0111\u1ebfn phong c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a v\u00e0 \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng \u2013 m\u1ed9t insight qu\u00fd gi\u00e1 gi\u00fap \u0111\u1ed5i m\u1edbi n\u1ed9i dung<\/a>, thereby increasing views and interactions by up to 351% in just the first month.<\/p>

<\/p>

Identifying specific target customers helps personalize the experience<\/h3>

The next important step is to deeply analyze the target customer group. Instead of targeting a broad, generic audience, segmenting customers based on criteria such as age, gender, income, interests, and shopping behavior<\/em> will help optimize livestream content and marketing messages, creating a more authentic connection.<\/p>

Trong th\u1ef1c t\u1ebf, c\u00e1c chuy\u00ean gia marketing nh\u01b0 Philip Kotler c\u0169ng kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng \u201cCh\u1ec9 khi hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng, b\u1ea1n m\u1edbi t\u1ea1o ra nh\u1eefng gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u00e0 b\u00e1n h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n.\u201d V\u1edbi g\u00f3c nh\u00ecn c\u1ee7a DPS.MEDIA,vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u01b0 Google Analytics,Facebook Insights hay kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng b\u1eb1ng chatbot s\u1ebd ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c so v\u1edbi vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o b\u1eeba b\u00e3i.<\/p>

<\/p>\n\n\n\n\n\n\n\n
Target customer criteria<\/th>\nApplication in livestream<\/th>\n<\/tr>\n<\/thead>\n
Age<\/strong><\/td>\nCustomize content, for example: dynamic content for ages 18-25, or sophisticated, in-depth content for 30-40+.<\/td>\n<\/tr>\n
Interests<\/strong><\/td>\nCreate suitable livestream topics, such as beauty, technology, or lifestyle.<\/td>\n<\/tr>\n
Geographical location<\/strong><\/td>\nChoose appropriate broadcast times, prioritize special offers for customers in specific areas.<\/td>\n<\/tr>\n
Shopping behavior<\/strong><\/td>\nOffer strategies to suggest related products, increasing conversion rates.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

\"Develop<\/p>

Develop content scripts and structure for the livestream program<\/h2>

Understand customers to determine key content focus<\/h3>

An effective livestream content starts from grasping the right insights of the target customers<\/strong>. DPS.MEDIA nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c ph\u00e2n t\u00edch nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi xem qua c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u01b0 Facebook Audience Insights hay Google Analytics. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng nh\u1eefng t\u00ecnh hu\u1ed1ng g\u1ea7n g\u0169i, t\u1ea1o c\u1ea3m gi\u00e1c th\u00e2n thi\u1ec7n v\u00e0 k\u00edch th\u00edch t\u01b0\u01a1ng t\u00e1c. V\u00ed d\u1ee5, m\u1ed9t c\u1eeda h\u00e0ng th\u1eddi trang d\u00e0nh cho gi\u1edbi tr\u1ebb n\u00ean ch\u1ecdn k\u1ecbch b\u1ea3n mang t\u00ednh gi\u1ea3i tr\u00ed, t\u01b0\u01a1i m\u1edbi, \u0111\u1ed3ng th\u1eddi k\u1ebft h\u1ee3p h\u01b0\u1edbng d\u1eabn mix & match thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m thu\u1ea7n t\u00fay.<\/p>

<\/p>

Build detailed scripts for each livestream time slot<\/h3>

Arranging each part of the livestream content in a scientific structure will retain viewers and create professionalism. A sample script proposed by DPS.MEDIA includes:<\/p>