{"id":27207,"date":"2025-07-11T12:07:10","date_gmt":"2025-07-11T05:07:10","guid":{"rendered":"https:\/\/dps.media\/toi-uu-tiktok-shop-voi-tinh-nang-flash-sale\/"},"modified":"2025-07-11T12:07:12","modified_gmt":"2025-07-11T05:07:12","slug":"optimize-tiktok-shop-with-flash-sale-feature","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/optimize-tiktok-shop-with-flash-sale-feature\/","title":{"rendered":"Optimize TikTok Shop with Flash Sale feature"},"content":{"rendered":"

In the context of fierce competition on TikTok Shop, t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c Flash Sale ch\u00ednh l\u00e0 \u201cch\u00eca kh\u00f3a v\u00e0ng\u201d gi\u00fap doanh nghi\u1ec7p SMEs b\u1ee9t ph\u00e1 doanh s\u1ed1 nhanh ch\u00f3ng v\u00e0 gia t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/strong> Did you know that Flash Sale periods on TikTok Shop often record order growth rates of up to 3-5 times compared to normal days? This demonstrates the appeal and enormous potential of the feature if exploited correctly.<\/em> <\/p>

At DPS.MEDIA, we have noticed that many businesses have not fully utilized Flash Sale due to a lack of preparation in digital marketing strategy and inventory management. Flash Sale is not just a simple discount but also the art of stimulating quick shopping behavior, creating a strong viral effect on the platform.<\/em> <\/p>

In addition, Flash Sale also helps improve interaction metrics and TikTok's algorithm prioritizes product display, thereby naturally and effectively boosting the target customer base. When this strategy is implemented systematically,businesses not only increase revenue but also build a long-term loyal customer community<\/a>.<\/em> <\/p>

Finally, optimizing TikTok shop with Flash Sale also helps SMEs save on advertising costs, fully leverage the power of viral content and real-time shopping trends<\/a>. \u0110\u00e2y ch\u00ednh l\u00e0 c\u00e1ch m\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba c\u00f3 th\u1ec3 \u201c\u0111\u1ed1i \u0111\u1ea7u\u201d ngang t\u1ea7m v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, nhanh ch\u00f3ng kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u1ed1.<\/em>
\"Understand<\/p>

Understand Flash Sale on TikTok Shop and sales growth potential<\/h2>

Features and operating mechanism of Flash Sale on TikTok Shop<\/h3>

Flash Sale<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng \u01b0u vi\u1ec7t gi\u00fap th\u00fac \u0111\u1ea9y doanh s\u1ed1 nhanh ch\u00f3ng th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u00f3 th\u1eddi gian gi\u1edbi h\u1ea1n tr\u00ean TikTok Shop. Theo nghi\u00ean c\u1ee9u c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y, t\u00ednh n\u0103ng Flash Sale k\u00edch th\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0nh \u0111\u1ed9ng t\u1ee9c th\u00ec, gi\u1ea3m thi\u1ec3u th\u1eddi gian do d\u1ef1 v\u00e0 t\u1eadn d\u1ee5ng hi\u1ec7u \u1ee9ng FOMO (Fear of Missing Out) \u2013 lo s\u1ee3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i.<\/p>

In addition to creating urgency, Flash Sale also brings outstanding advantages such as: <\/p>

    \n
  • Significantly increase interaction thanks to direct support livestream from sellers;<\/li>\n
  • Drive traffic and higher order conversion rates compared to regular promotional campaigns;<\/li>\n
  • Support for sharing and hashtag features, particularly effective with the young, dynamic TikTok user community.<\/li>\n<\/ul>

    Breakthrough sales potential from Flash Sale for SMEs<\/h3>

    In the role of digital marketing consultant experts at DPS.MEDIA, we evaluate Flash Sale not only as a demand stimulation tool, but also as a long-term growth strategy for SME businesses, especially in the current competitive e-commerce market context.<\/p>

    According to reports by Nielsen and TikTok, brands using Flash Sale have recorded an average sales growth of 30-50% within 24 hours of the program. A typical case study is the natural cosmetics brand Lush Nature, after applying Flash Sale combined with product experience livestream, daily revenue improved 47% compared to normal days.<\/p>\n\n\n\n\n\n\n
    Factors<\/th>\nImpact on sales<\/th>\nReal example<\/th>\n<\/tr>\n<\/thead>\n
    Limited time<\/td>\nStimulate quick purchase decisions<\/td>\nFlash Sale 2 hours sold 500 orders<\/td>\n<\/tr>\n
    Livestream support<\/td>\nIncrease engagement, reduce purchase barriers<\/td>\nLivestream demo increases 35% conversion rate<\/td>\n<\/tr>\n
    Viral effect<\/td>\nIncrease recognition and attract new customers<\/td>\nHashtag trend attracts 100K views\/day<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

    Thus, effectively exploiting Flash Sale on TikTok Shop is not limited to launching deep discount campaigns but also lies in scripting interactions, leveraging livestream while collecting customer feedback for continuous optimization. This is the key to helping small and medium enterprises rise quickly and sustainably in the digital market.<\/p>

    \"Build<\/p>

    Build attractive content strategies and stimulate shopping during Flash Sale<\/h2>

    Leverage urgency psychology to drive purchasing decisions<\/h3>

    Flash Sale<\/strong> not merely a quick discount program but also a strategic tool to promote sustainable shopping demand on TikTok Shop. According to research from Harvard Business Review, the factor urgency<\/em> and scarcity<\/em> contributes to activating impulsive buying behavior, creating higher conversion rates from young users. DPS.MEDIA advises SMEs to build content that clearly reflects this strength, for example, using countdown timers, limited stock notifications, or highlighting the number of products sold.<\/p>

    Attractive content tactics: creativity on short video platforms<\/h3>

    On TikTok, short video content is prioritized by the algorithm to increase natural engagement. Therefore, creating product description videos in the Flash Sale context with:<\/p>

      \n
    • Memorable content:<\/strong> use concise scripts, go straight to benefits and offers.<\/li>\n
    • Attractive motion images:<\/strong> product detail zoom, pop-up sale price effects.<\/li>\n
    • Clear call to action:<\/strong> \u201cMua ngay k\u1ebbo l\u1ee1!\u201d, \u201cFlash Sale k\u1ebft th\u00fac trong 2 gi\u1edd\u201d d\u1ec5 t\u1ea1o \u00e1p l\u1ef1c t\u00edch c\u1ef1c.<\/li>\n<\/ul>

      Chuy\u00ean gia truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i Neil Patel c\u0169ng nh\u1ea5n m\u1ea1nh r\u1eb1ng \u201cn\u1ed9i dung k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2, c\u00f9ng m\u1ed9t ngh\u1ecbch l\u00fd v\u1ec1 t\u1ed1c \u0111\u1ed9 v\u00e0 gi\u00e1 tr\u1ecb, s\u1ebd gi\u00fap gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem l\u00e2u h\u01a1n, t\u0103ng kh\u1ea3 n\u0103ng h\u1ecd tham gia mua h\u00e0ng.\u201d<\/p>

      Measure effectiveness and optimize based on real data<\/h3>

      Below is a comparison table of key metrics when implementing Flash Sale campaigns for TikTok Shop, helping SMEs easily evaluate and adjust:<\/p>\n\n\n\n\n\n\n
      Indicators<\/th>\nBefore Flash Sale<\/th>\nDuring Flash Sale<\/th>\nMeaning for strategy<\/th>\n<\/tr>\n<\/thead>\n
      Conversion rate<\/td>\n2,5%<\/td>\n7,8%<\/td>\nIncreased purchase demand caused by urgency<\/td>\n<\/tr>\n
      Video views<\/td>\n10,000<\/td>\n27,000<\/td>\nHigher content virality potential<\/td>\n<\/tr>\n
      Interaction rate<\/td>\n5%<\/td>\n14%<\/td>\nIncreased engagement and brand recognition<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

      Applying accompanying analytics technology with TikTok measurement tools helps sellers easily analyze purchasing behavior and optimize content touchpoints, thereby enhancing campaign effectiveness.<\/p>

      \"Optimize<\/p>

      Optimize selling prices and promotions for superior appeal<\/h2>

      Create competitive leverage with Flash Sale and flexible pricing policies<\/h3>

      DPS.MEDIA<\/strong> realized that optimizing selling prices is not simply about discounting, but a smart tactic based on in-depth analysis of consumer behavior on TikTok Shop. Flash Sale<\/em> provides an excellent tool to help SMEs create strong appeal within a limited time frame, stimulating explosive shopping and significantly increasing conversion rates.<\/p>

      Not only stopping at price levels, businesses should combine promotional programs in diverse forms such as:<\/p>

        \n
      • Hourly discounts<\/strong> t\u1ea1o c\u1ea3m gi\u00e1c \u2018\u0111i s\u0103n\u2019 h\u1ea5p d\u1eabn, th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng theo d\u00f5i s\u00e1t sao c\u1eeda h\u00e0ng;<\/li>\n
      • Flash Voucher<\/strong>\n<\/li>
      • Free small product gifts<\/strong>\n<\/li><\/ul>

        Comparison table of effectiveness between typical Flash Sale programs<\/h3>\n\n\n\n\n\n\n
        Program<\/th>\nMain advantages<\/th>\nSuitable for<\/th>\nRevenue growth rate<\/th>\n<\/tr>\n<\/thead>\n
        Golden hour discount<\/td>\nStimulate quick purchases, create FOMO effect<\/td>\nFast-moving consumer goods, large inventory<\/td>\n+30% \u2013 50%<\/td>\n<\/tr>\n
        Flash Voucher<\/td>\nFlexible promotions, increase return rate<\/td>\nLoyal customer group, first-time new buyers<\/td>\n+20% \u2013 40%<\/td>\n<\/tr>\n
        Free gift product<\/td>\nIncrease perceived value, enhance experience<\/td>\nPremium products, new product line<\/td>\n+15% \u2013 35%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

        Perspective from research by Harvard Business Review<\/strong> nh\u1ea5n m\u1ea1nh: \u201cKh\u00e1ch h\u00e0ng th\u01b0\u1eddng ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c khi nh\u1eadn \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i d\u1ea1ng gi\u1edbi h\u1ea1n v\u1ec1 th\u1eddi gian, t\u1ea1o n\u00ean s\u1ef1 c\u1ea5p thi\u1ebft c\u1ea7n ph\u1ea3i h\u00e0nh \u0111\u1ed9ng ngay.\u201d \u00c1p d\u1ee5ng nguy\u00ean t\u1eafc n\u00e0y trong flash Sale gi\u00fap doanh nghi\u1ec7p khai th\u00e1c t\u1ed1i \u0111a s\u1ee9c m\u1ea1nh c\u1ee7a TikTok Shop, bi\u1ebfn m\u1ed7i chi\u1ebfn d\u1ecbch th\u00e0nh m\u1ed9t c\u01a1n s\u1ed1t chuy\u1ec3n \u0111\u1ed5i.<\/p>

        in practice, a fashion brand in Ho Chi Minh City applied Flash Sale combined with exclusive Voucher gifts in each monthly promotion, helping sales increase by about 45% compared to the same period last year, while improving customer retention rate by 25%. This is clear evidence that optimizing selling prices and choosing the right promotion method will create sustainable competitive advantage.<\/p>

        \"Analyze<\/p>

        Analyze user behavior and golden timing for effective Flash Sale deployment<\/h2>

        Understand user behavior on TikTok Shop to optimize Flash Sale<\/h3>

        User behavior analysis<\/strong> l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch Flash Sale tr\u00ean TikTok Shop. Theo nghi\u00ean c\u1ee9u t\u1eeb Nielsen v\u00e0 TikTok For Business,ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u nh\u1ea5t v\u00e0o khung gi\u1edd bu\u1ed5i t\u1ed1i,\u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1eeb 19h \u0111\u1ebfn 22h \u2013 \u0111\u00e2y ch\u00ednh l\u00e0 \u201cth\u1eddi \u0111i\u1ec3m v\u00e0ng\u201d \u0111\u1ec3 ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 c\u1ee7a Flash Sale. <\/p>

        Not only about timing, search habits, product preferences, and quick reactions to discount programs also play an important role. For example, the 18-34 age group tends to shop quickly and prefers good deals, while those over 35 often take time to research carefully before placing an order. Segmenting and personalizing Flash Sale based on behavioral data will help businesses significantly improve conversion rates.<\/p>

        Th\u1eddi \u0111i\u1ec3m v\u00e0ng cho Flash Sale \u2013 \u00c1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c linh ho\u1ea1t<\/h3>

        Nh\u01b0 case study m\u00e0 DPS.MEDIA tri\u1ec3n khai cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1eef xuy\u00ean bi\u00ean gi\u1edbi, khi t\u1ed1i \u01b0u Flash Sale v\u00e0o khung gi\u1edd 20h \u2013 21h30 h\u00e0ng ng\u00e0y, doanh s\u1ed1 t\u0103ng h\u01a1n 35% so v\u1edbi c\u00e1c m\u1ed1c gi\u1edd kh\u00e1c. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c t\u1eadn d\u1ee5ng t\u00ednh n\u0103ng \u201cCountdown\u201d k\u00edch th\u00edch t\u00e2m l\u00fd mua nhanh v\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o target \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng t\u1ea1o ra s\u1ef1 c\u1ea5p b\u00e1ch v\u00e0 t\u0103ng t\u00ednh c\u1ea1nh tranh.<\/p>

        Therefore,Flash Sale implementation strategy needs to ensure<\/strong>: <\/p>

          \n
        • Accurately determine peak user activity hours<\/li>\n
        • Clear personal behavior analysis data and customer segmentation<\/li>\n
        • Synchronously combine support tools such as livestream,countdown timers,and strong call-to-action (CTA)<\/li>\n<\/ul>

          T\u1ea5t c\u1ea3 t\u1ea1o n\u00ean m\u1ed9t h\u1ec7 sinh th\u00e1i tr\u1ea3i nghi\u1ec7m mua h\u00e0ng \u201cnhanh \u2013 g\u1ecdn \u2013 hi\u1ec7u qu\u1ea3\u201d tr\u00ean TikTok Shop,gi\u00fap SMEs n\u00e2ng cao s\u1ee9c c\u1ea1nh tranh trong giai \u0111o\u1ea1n b\u00f9ng n\u1ed5 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n nay.<\/p>\n\n\n\n\n\n\n
          Factors<\/th>\nGolden Hour Flash Sale<\/th>\nAffecting effectiveness<\/th>\n<\/tr>\n<\/thead>\n
          User interaction<\/td>\n19h \u2013 22h<\/td>\nQuickly increase views and clicks<\/td>\n<\/tr>\n
          Age segment<\/td>\n18 \u2013 34 tu\u1ed5i<\/td>\nIncrease order rate through preferential prices<\/td>\n<\/tr>\n
          Support tools<\/td>\nCountdown, Livestream, CTA<\/td>\nStimulate instant buying behavior<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

          \"Leverage<\/p>

          Leverage TikTok advertising tools to boost awareness and conversion<\/h2>

          Maximize TikTok tools to increase brand recognition<\/h3>

          thanks to the rapid development of TikTok, SME businesses in Vietnam have the opportunity to access a large number of young customers through diverse advertising features<\/strong>. Among them, Flash Sale not only attracts users with attractive discount forms but also stimulates instant purchase conversion. As the study of Journal of Digital Marketing<\/em> (2023) has pointed out, Flash Sale events increase conversion rate up to 35%, creating momentum for more effective brand identity building process.<\/p>

          DPS.MEDIA recognizes that, combining TikTok advertising tools such as In-Feed Ads, Branded Hashtag Challenges<\/strong> with Flash Sale will create a seamless advertising experience chain, cleverly guiding customers from awareness to purchase action. Especially, applying this solution in campaigns of a beauty store in Hanoi has helped increase revenue by 42% in 2 weeks of implementation, while improving advertising video view metrics to 120%.<\/p>

          Superior benefits when combining Flash Sale with TikTok advertising tools<\/h3>\n\n\n\n\n\n\n
          Feature<\/th>\nAdvantages<\/th>\nTarget Audience Detailed<\/th>\n<\/tr>\n<\/thead>\n
          Flash Sale<\/td>\nCreate urgency, promote quick buying<\/td>\nDiscount products for limited time slots, increase order volume<\/td>\n<\/tr>\n
          In-Feed Ads<\/td>\nEffectively reach target audience, optimize costs<\/td>\nDisplay flash sale products suitable according to user behavior<\/td>\n<\/tr>\n
          Branded Hashtag Challenges<\/td>\nIncrease engagement, build a loyal user community<\/td>\nEncourage customers to share their flash sale shopping experience<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

          Conclusion from DPS.MEDIA's professional perspective, the flexible integration of these tools not only enhances campaign efficiency but also helps SMEs save advertising budget in the increasingly fiercely competitive market. That is a smart step to maintain and develop a sustainable brand on the TikTok platform.<\/p>

          \"Measure<\/p>

          Measure and optimize Flash Sale campaign effectiveness based on practical data<\/h2>

          Analyze practical data to optimize every campaign element<\/h3>

          The measure accurately<\/strong> is the foundational step to optimize flash sale campaign effectiveness on TikTok Shop. Instead of stopping at general metrics like views or orders, marketers need to delve into metrics such as conversion rate by time frame, user behavior in each minute of the event, as well as interaction level at each step in the sales funnel.<\/p>

          Theo nghi\u00ean c\u1ee9u c\u1ee7a Harvard Business Review, nh\u00f3m doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u chi ti\u1ebft trong c\u00e1c chi\u1ebfn d\u1ecbch flash sale \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 trung b\u00ecnh l\u00ean \u0111\u1ebfn 30% so v\u1edbi nh\u00f3m kh\u00f4ng s\u1eed d\u1ee5ng. DPS.MEDIA khuy\u00ean r\u1eb1ng, ph\u00e2n lo\u1ea1i h\u00e0nh vi kh\u00e1ch h\u00e0ng theo t\u1eebng giai \u0111o\u1ea1n s\u1ebd gi\u00fap nh\u00e0 b\u00e1n h\u00e0ng t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o th\u1eddi \u0111i\u1ec3m \u201cv\u00e0ng\u201d, t\u1eeb \u0111\u00f3 reduce advertising costs<\/strong> and increase ROI efficiency.<\/p>

          Real case study: Flash Sale campaign of a cosmetics industry SME<\/h3>

          A recent example of a cosmetics industry customer partnering with DPS.MEDIA applied an optimization process based on real data including:<\/p>

            \n
          • Analyze the highest user activity time to schedule flash sales (from 7-9 PM);<\/li>\n
          • Track view rate and cart abandonment every 10 minutes to quickly adjust advertising budget;<\/li>\n
          • A\/B test with diverse video content forms on TikTok to increase engagement level;<\/li>\n
          • Apply a data table distributing daily results in flash sales to evaluate and adjust plans for the next event.<\/li>\n<\/ul>\n\n\n\n\n\n\n
            KPI<\/th>\nBefore Flash Sale<\/th>\nDuring Flash Sale<\/th>\nEffectiveness Increase (%)<\/th>\n<\/tr>\n<\/thead>\n
            Conversion rate<\/td>\n1.8%<\/td>\n5.2%<\/td>\n189%<\/td>\n<\/tr>\n
            Revenue by hour<\/td>\n2 million VND<\/td>\n8 million VND<\/td>\n300%<\/td>\n<\/tr>\n
            Advertising Cost \/ Order<\/td>\n45,000 VND<\/td>\n28,000 VND<\/td>\n-38%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

            The results show that timely measurement and response based on detailed data have helped the campaign not only increase sales but also improve cost efficiency, typical of an effective approach that SMEs can apply.<\/p>

            Development orientation and technology application in measurement<\/h3>

            With the development of AI and Big Data, data analysis tools are increasingly powerfully supporting marketers in measuring campaigns. DPS.MEDIA assesses that integrating automated reporting tools and real-time behavior analysis will become an inevitable trend, helping to optimize Flash Sales more scientifically and accurately.<\/p>

            At the same time, applying machine learning algorithms to predict customer behavior based on historical data will also help brands design Flash Sale packages suitable for each segment. This is the key to expanding reach while effectively retaining customers on the TikTok Shop platform.<\/p>

            \"Build<\/p>

            Build seamless customer experiences to increase retention and repurchase rates<\/h2>

            Synchronize the customer journey from experience to shopping<\/h3>

            DPS.MEDIA<\/strong> observes that building a seamless customer experience not only helps increase retention rates but also promotes more effective repurchase behavior on TikTok Shop. When integrating Flash Sale features, customers are not only sparked interest due to limited time but also feel consistency in the shopping journey, from interacting with videos to conveniently placing orders.<\/p>

            Survey by Harvard Business Review<\/em> (2023) indicates that 71% customers<\/strong> will be more loyal to brands providing seamless and fast shopping experiences. This is the key factor helping SMEs break through in the highly competitive environment of TikTok Shop.<\/p>

            Strategy to optimize customer retention with Flash Sale<\/h3>
              \n
            • Timely notifications:<\/strong> Use pop-ups and Flash Sale time reminders directly in livestreams or short videos to create a sense of urgency.<\/li>\n
            • Personalized offers:<\/strong> Implement separate Flash Sale programs by customer segments, thereby enhancing interaction and repurchase rates.<\/li>\n
            • Multi-dimensional engagement:<\/strong> Combine mini-games or live polls in Flash Sales to extend customer retention time on the channel.<\/li>\n<\/ul>

              Comparison table of effectiveness between traditional methods and flash Sale for TikTok Shop<\/h3>\n\n\n\n\n\n\n\n
              Criteria<\/th>\nTraditional method<\/th>\nFlash sale on TikTok Shop<\/th>\n<\/tr>\n<\/thead>\n
              Customer retention rate<\/td>\n35%<\/td>\n60%<\/strong><\/td>\n<\/tr>\n
              Repurchase rate<\/td>\n20%<\/td>\n45%<\/strong><\/td>\n<\/tr>\n
              Average time on page<\/td>\n2 minutes<\/td>\n5 minutes<\/strong><\/td>\n<\/tr>\n
              Positive customer feedback<\/td>\n55%<\/td>\n78%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>

              DPS.MEDIA expert assesses: \u201cFlash Sale n\u1ebfu \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c b\u00e0i b\u1ea3n kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 c\u00f4ng c\u1ee5 khuy\u1ebfn m\u1ea1i m\u00e0 c\u00f2n l\u00e0 b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u1ecdn v\u1eb9n, k\u00e9o d\u00e0i v\u00f2ng \u0111\u1eddi gi\u00e1 tr\u1ecb v\u00e0 gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh cho SMEs tr\u00ean TikTok Shop.\u201d<\/em><\/p>

              A person's perspective in life<\/h2>

              T\u1ed1i \u01b0u TikTok Shop v\u1edbi t\u00ednh n\u0103ng Flash Sale kh\u00f4ng ch\u1ec9 l\u00e0 chi\u1ebfn thu\u1eadt \u201ck\u00edch n\u1ed5\u201d doanh s\u1ed1 trong th\u1eddi gian ng\u1eafn, m\u00e0 c\u00f2n l\u00e0 c\u00e1ch kh\u00e9o l\u00e9o gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng l\u01b0\u1ee3ng follower ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 duy tr\u00ec m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao. Khi s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch th\u00f4ng minh,Flash Sale c\u00f3 th\u1ec3 bi\u1ebfn m\u1ed9t l\u01b0\u1ee3ng truy c\u1eadp t\u1ee9c th\u1eddi th\u00e0nh nh\u1eefng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i,t\u1ea1o \u0111\u00f2n b\u1ea9y cho t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>

              T\u1ea1i DPS.MEDIA, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c doanh nghi\u1ec7p SMEs t\u1ea1i Vi\u1ec7t Nam th\u01b0\u1eddng ch\u01b0a t\u1eadn d\u1ee5ng h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 nh\u01b0 TikTok Shop. Flash Sale l\u00e0 m\u1ed9t trong nh\u1eefng c\u01a1 h\u1ed9i ti\u00eau bi\u1ec3u \u0111\u1ec3 \u201ctest-and-learn\u201d \u2013 th\u1eed nghi\u1ec7m c\u00e1c khung gi\u1edd,\u01b0u \u0111\u00e3i,th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi th\u00f3i quen ti\u00eau d\u00f9ng v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean n\u1ec1n t\u1ea3ng.<\/p>

              N\u1ebfu b\u1ea1n \u0111ang t\u00ecm c\u00e1ch \u0111\u1ea9y m\u1ea1nh chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1, h\u00e3y c\u00e2n nh\u1eafc t\u00edch h\u1ee3p flash Sale v\u00e0o chi\u1ebfn d\u1ecbch tiktok t\u1ed5ng th\u1ec3: t\u1eeb n\u1ed9i dung video thu h\u00fat, \u0111\u1ebfn landing page s\u1ea3n ph\u1ea9m v\u00e0 k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau khi k\u1ebft \u0111\u01a1n. Ngo\u00e0i ra,c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng nghi\u00ean c\u1ee9u \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 t\u00e2m l\u00fd FOMO (s\u1ee3 b\u1ecf l\u1ee1),t\u1ea1o hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng hay c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi ti\u1ebft th\u00f4ng qua TikTok Analytics ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 t\u00edch h\u1ee3p.Ch\u00fang t\u00f4i khuy\u1ebfn kh\u00edch b\u1ea1n b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m ngay h\u00f4m nay \u2013 d\u00f9 l\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh nh\u1ecf \u2013 \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. \u0110\u1eebng qu\u00ean r\u1eb1ng s\u1ef1 linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng lu\u00f4n l\u00e0 l\u1ee3i th\u1ebf l\u1edbn c\u1ee7a SMEs.B\u1ea1n \u0111\u00e3 t\u1eebng tri\u1ec3n khai chi\u1ebfn d\u1ecbch Flash Sale tr\u00ean TikTok Shop ch\u01b0a? H\u00e3y chia s\u1ebb tr\u1ea3i nghi\u1ec7m v\u00e0 quan \u0111i\u1ec3m c\u1ee7a b\u1ea1n \u1edf ph\u1ea7n b\u00ecnh lu\u1eadn b\u00ean d\u01b0\u1edbi ho\u1eb7c c\u00f9ng tham gia th\u1ea3o lu\u1eadn v\u1edbi c\u1ed9ng \u0111\u1ed3ng DPS.MEDIA \u2013 n\u01a1i c\u00f9ng nhau h\u1ecdc h\u1ecfi, t\u1ed1i \u01b0u v\u00e0 kh\u00f4ng ng\u1eebng chuy\u1ec3n m\u00ecnh trong th\u1eddi \u0111\u1ea1i s\u1ed1. <\/p>\n