{"id":26511,"date":"2025-07-05T00:06:56","date_gmt":"2025-07-04T17:06:56","guid":{"rendered":"https:\/\/dps.media\/gia-thue-kol-4-yeu-to-quyet-dinh-quan-trong\/"},"modified":"2025-07-05T00:06:58","modified_gmt":"2025-07-04T17:06:58","slug":"kol-rental-price-4-important-decision-factors","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/kol-rental-price-4-important-decision-factors\/","title":{"rendered":"KOL Rental Price \u2013 4 Important Deciding Factors"},"content":{"rendered":"

KOL<\/em> is one of the most popular communication solutions in recent years; used by many brands and businesses to market their brand, aiming to reach targets more effectively and increase coverage. In today's article, DPS<\/a> will update you with the Vietnam KOL price list 2021. If you are interested in the latest KOL rental prices and costs, don't miss the following article!<\/em><\/span><\/p>

\"The
The latest updated Vietnam KOL rental price and cost list 2021\u00a0<\/span><\/em><\/figcaption><\/figure>

What is KOL?<\/strong><\/h2>

Tr\u01b0\u1edbc khi t\u00ecm hi\u1ec3u b\u1ea3ng b\u00e1o gi\u00e1 thu\u00ea KOL Vi\u1ec7t Nam 2021 m\u1edbi nh\u1ea5t, c\u00f9ng \u0111i\u1ec3m qua kh\u00e1i ni\u1ec7m v\u1ec1 KOL nh\u00e9. N\u1ebfu kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng Marketing, \u1eaft h\u1eb3n thu\u1eadt ng\u1eef KOL s\u1ebd kh\u00e1 m\u1edbi m\u1ebb v\u1edbi b\u1ea1n \u0111\u1ea5y.\u00a0<\/span><\/p>

Vietnamese KOLs are known as influential figures among the youth and the Vietnamese online community; possessing a \u201cnot just ordinary\u201d level of fame with wide coverage across press channels, television, etc.\u00a0<\/span><\/p>

Therefore, businesses and brands are willing to spend money to hire KOLs for events and communication campaigns to create a spreading effect and attract fans and interested people. KOLs can appear in many forms such as livestreams, advertising clips, social media posts, or attending events directly organized by the brand, etc.<\/span><\/p>

Factors determining the cost and price of hiring KOLs<\/strong><\/h2>

Popularity with the public<\/strong><\/h3>

This is the decisive and extremely important factor in determining how much it costs to hire a KOL. The higher the recognition and popularity of the KOL, the more potential customers the business can reach.\u00a0<\/span><\/p>

\"Recognition
Recognition level affects KOL rental costs<\/em><\/figcaption><\/figure>

Interaction rate<\/strong><\/h3>

Equally important as the popularity factor; it can be said that the interaction rate is almost directly proportional to the popularity of that KOL. And usually, the tool to measure interaction rate is based on posts published on the KOL's social media. Evaluation based on the number of comments, likes, and shares helps reach potential customers.<\/span><\/p>

Products and brands of the business<\/strong><\/h3>

In fact, products from large and high-value brands will have higher KOL rental prices. This means that businesses and brands must accept higher KOL rental costs. Because if the customer successfully signs a contract, the revenue will be much higher compared to small brands.<\/span><\/p>

A simple example is that the fee to hire a KOL to advertise dietary supplements will certainly be lower than the cost to hire that KOL to appear at a product launch for a line of phones or luxury cars.\u00a0<\/span><\/p>

\"Depending
Depending on the product and brand, businesses have to spend different amounts.<\/figcaption><\/figure>

Specific work<\/strong><\/h3>

The cost of hiring a KOL also depends on the volume of work they need to perform. Depending on tasks such as posting, filming clips, livestreaming, appearing at press conferences, etc., there will be different cost levels.\u00a0<\/span><\/p>

Latest Vietnam KOL hiring price list 2021<\/strong><\/h2>

As mentioned above, the cost to hire a KOL varies depending on many factors. Below is the 2021 Vietnam KOL price list for your reference.<\/span><\/p>

The hottest KOLs with rental prices ranging from 50 \u2013 100 million<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
No.<\/b><\/td>\nName<\/b><\/td>\nIndustry<\/b><\/td>\nCost<\/b><\/td>\n<\/tr>\n
1<\/span><\/td>\nMiss Ky Duyen<\/span><\/td>\nMiss<\/span><\/td>\n100,000,000<\/span><\/td>\n<\/tr>\n
2<\/span><\/td>\nC\u00f4ng Ph\u01b0\u1ee3ng<\/span><\/td>\nFootball player<\/span><\/td>\n90,000,000<\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\nQuang H\u1ea3i<\/span><\/td>\nFootball player<\/span><\/td>\n80,000,000<\/span><\/td>\n<\/tr>\n
4<\/span><\/td>\nFirst runner-up Tu Anh<\/span><\/td>\nFirst runner-up<\/span><\/td>\n80,000,000<\/span><\/td>\n<\/tr>\n
5<\/span><\/td>\nTr\u1ea5n Th\u00e0nh<\/span><\/td>\nActor, MC<\/span><\/td>\n80,000,000<\/span><\/td>\n<\/tr>\n
6<\/span><\/td>\nFirst runner-up Huyen My<\/span><\/td>\nFirst runner-up<\/span><\/td>\n70,000,000<\/span><\/td>\n<\/tr>\n
7<\/span><\/td>\nH\u1ed3ng \u0110\u0103ng<\/span><\/td>\nActor<\/span><\/td>\n70,000,000<\/span><\/td>\n<\/tr>\n
8<\/span><\/td>\nTh\u00e0nh Trung<\/span><\/td>\nActor, MC<\/span><\/td>\n70,000,000<\/span><\/td>\n<\/tr>\n
9<\/span><\/td>\nXu\u00e2n Tr\u01b0\u1eddng<\/span><\/td>\nFootball player<\/span><\/td>\n70,000,000<\/span><\/td>\n<\/tr>\n
10<\/span><\/td>\nPh\u01b0\u01a1ng Oanh<\/span><\/td>\nActor<\/span><\/td>\n60,000,000<\/span><\/td>\n<\/tr>\n
11<\/span><\/td>\nH\u1ed3ng Di\u1ec5m<\/span><\/td>\nActor<\/span><\/td>\n60,000,000<\/span><\/td>\n<\/tr>\n
12<\/span><\/td>\nQu\u1ef3nh Kools<\/span><\/td>\nActor<\/span><\/td>\n60,000,000<\/span><\/td>\n<\/tr>\n
13<\/span><\/td>\nQu\u1ed1c Tr\u01b0\u1eddng<\/span><\/td>\nActor<\/span><\/td>\n60,000,000<\/span><\/td>\n<\/tr>\n
14<\/span><\/td>\nDanh T\u00f9ng<\/span><\/td>\nActor, MC<\/span><\/td>\n60,000,000<\/span><\/td>\n<\/tr>\n
15<\/span><\/td>\nQu\u1ebf Ng\u1ecdc H\u1ea3i<\/span><\/td>\nFootball player<\/span><\/td>\n60,000,000<\/span><\/td>\n<\/tr>\n
16<\/span><\/td>\nB\u00f9i Ti\u1ebfn D\u0169ng<\/span><\/td>\nFootball player<\/span><\/td>\n60,000,000<\/span><\/td>\n<\/tr>\n
17<\/span><\/td>\nDuy M\u1ea1nh<\/span><\/td>\nFootball player<\/span><\/td>\n60,000,000<\/span><\/td>\n<\/tr>\n
18<\/span><\/td>\nPh\u1edf \u0110\u1eb7c Bi\u1ec7t<\/span><\/td>\nInfluencer, vlogger<\/span><\/td>\n53,000,000<\/span><\/td>\n<\/tr>\n
19<\/span><\/td>\nPeople's Artist Trong Trinh<\/span><\/td>\nPeople's Artist, actor<\/span><\/td>\n50,000,000<\/span><\/td>\n<\/tr>\n
20<\/span><\/td>\nThu Qu\u1ef3nh<\/span><\/td>\nActor<\/span><\/td>\n50,000,000<\/span><\/td>\n<\/tr>\n
21<\/span><\/td>\nNoo Ph\u01b0\u1edbc Th\u1ecbnh<\/span><\/td>\nSinger<\/span><\/td>\n50,000,000<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>

KOLs with rental prices under 50 million<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
No.<\/b><\/td>\nName<\/b><\/td>\nIndustry<\/b><\/td>\nCost<\/b><\/td>\n<\/tr>\n
22<\/span><\/td>\nMeritorious Artist Xuan Bac<\/span><\/td>\nMeritorious Artist, actor<\/span><\/td>\n45,000,000<\/span><\/td>\n<\/tr>\n
23<\/span><\/td>\nThanh H\u01b0\u01a1ng<\/span><\/td>\nActor<\/span><\/td>\n40,000,000<\/span><\/td>\n<\/tr>\n
24<\/span><\/td>\nM\u1ea1nh Tr\u01b0\u1eddng<\/span><\/td>\nActor<\/span><\/td>\n40,000,000<\/span><\/td>\n<\/tr>\n
25<\/span><\/td>\nPh\u01b0\u01a1ng Ly<\/span><\/td>\nSinger<\/span><\/td>\n40,000,000<\/span><\/td>\n<\/tr>\n
26<\/span><\/td>\nNg\u00f4 Ki\u1ebfn Huy<\/span><\/td>\nSinger<\/span><\/td>\n40,000,000<\/span><\/td>\n<\/tr>\n
27<\/span><\/td>\nSuni H\u1ea1 Linh<\/span><\/td>\nSinger<\/span><\/td>\n35,000,000<\/span><\/td>\n<\/tr>\n
28<\/span><\/td>\nD\u01b0\u01a1ng Ho\u00e0ng Y\u1ebfn<\/span><\/td>\nSinger<\/span><\/td>\n35,000,000<\/span><\/td>\n<\/tr>\n
29<\/span><\/td>\nPeople's Artist Chi Trung<\/span><\/td>\nMeritorious Artist, actor<\/span><\/td>\n30,000,000<\/span><\/td>\n<\/tr>\n
30<\/span><\/td>\nPeople's Artist Cong Ly<\/span><\/td>\nPeople's Artist, actor<\/span><\/td>\n30,000,000<\/span><\/td>\n<\/tr>\n
31<\/span><\/td>\nTh\u1ee7y Ti\u00ean<\/span><\/td>\nSinger<\/span><\/td>\n30,000,000<\/span><\/td>\n<\/tr>\n
32<\/span><\/td>\nJustaTee<\/span><\/td>\nRapper<\/span><\/td>\n30,000,000<\/span><\/td>\n<\/tr>\n
33<\/span><\/td>\nGiang \u01a0i<\/span><\/td>\nInfluencer, vlogger<\/span><\/td>\n30,000,000<\/span><\/td>\n<\/tr>\n
34<\/span><\/td>\nRhymastic<\/span><\/td>\nRapper<\/span><\/td>\n20,000,000<\/span><\/td>\n<\/tr>\n
35<\/span><\/td>\nLynk Lee<\/span><\/td>\nSinger<\/span><\/td>\n18,000,000<\/span><\/td>\n<\/tr>\n
36<\/span><\/td>\n\u0110\u1ed7 Ho\u00e0ng D\u01b0\u01a1ng<\/span><\/td>\nSinger<\/span><\/td>\n15,000,000<\/span><\/td>\n<\/tr>\n
37<\/span><\/td>\n\u0110en V\u00e2u<\/span><\/td>\nRapper<\/span><\/td>\n20,000,000<\/span><\/td>\n<\/tr>\n
38<\/span><\/td>\nBigDaddy<\/span><\/td>\nRapper<\/span><\/td>\n18,000,000<\/span><\/td>\n<\/tr>\n
39<\/span><\/td>\nTrang Lou<\/span><\/td>\nInfluencer, Hot Mom<\/span><\/td>\n18,000,000<\/span><\/td>\n<\/tr>\n
40<\/span><\/td>\nDino<\/span><\/td>\nInfluencer, , vlogger<\/a><\/span><\/td>\n18,000,000<\/span><\/td>\n<\/tr>\n
41<\/span><\/td>\nPhan \u00dd Y\u00ean<\/span><\/td>\nInfluencer<\/span><\/td>\n16,000,000<\/span><\/td>\n<\/tr>\n
42<\/span><\/td>\nHeo Mi Nhon<\/span><\/td>\nInfluencer, Hot Mom<\/span><\/td>\n15,000,000<\/span><\/td>\n<\/tr>\n
43<\/span><\/td>\nHuy Cung<\/span><\/td>\nInfluencer, vlogger<\/span><\/td>\n15,000,000<\/span><\/td>\n<\/tr>\n
44<\/span><\/td>\nLong Chun<\/span><\/td>\nInfluencer, tiktoker<\/span><\/td>\n15,000,000<\/span><\/td>\n<\/tr>\n
45<\/span><\/td>\nB\u00f4ng T\u00edm<\/span><\/td>\nInfluencer, tiktoker<\/span><\/td>\n15,000,000<\/span><\/td>\n<\/tr>\n
46<\/span><\/td>\nTh\u1ea3o V\u00e2n<\/span><\/td>\nHot girl<\/span><\/td>\n15,000,000<\/span><\/td>\n<\/tr>\n
47<\/span><\/td>\nHaha<\/span><\/td>\nInfluencer, tiktoker<\/span><\/td>\n14,000,000<\/span><\/td>\n<\/tr>\n
48<\/span><\/td>\nNam Th\u01b0\u01a1ng<\/span><\/td>\nInfluencer, Hot Mom<\/span><\/td>\n13,000,000<\/span><\/td>\n<\/tr>\n
49<\/span><\/td>\nThu H\u01b0\u01a1ng<\/span><\/td>\nHot girl<\/span><\/td>\n12,000,000<\/span><\/td>\n<\/tr>\n
50<\/span><\/td>\nTun Ph\u1ea1m<\/span><\/td>\nInfluencer, tiktoker<\/span><\/td>\n12,000,000<\/span><\/td>\n<\/tr>\n
51<\/span><\/td>\nH\u1eadu Ho\u00e0ng<\/span><\/td>\nInfluencer<\/span><\/td>\n12,000,000<\/span><\/td>\n<\/tr>\n
52<\/span><\/td>\nT\u00fa Quy\u00ean<\/span><\/td>\nHot girl<\/span><\/td>\n12,000,000<\/span><\/td>\n<\/tr>\n
53<\/span><\/td>\nQu\u00e1ch \u00c1nh<\/span><\/td>\nCosmetics review<\/span><\/td>\n12,000,000<\/span><\/td>\n<\/tr>\n
54<\/span><\/td>\nKi\u1ec1u Trinh<\/span><\/td>\nHot girl<\/span><\/td>\n10,000,000<\/span><\/td>\n<\/tr>\n
55<\/span><\/td>\nChang makeup<\/span><\/td>\nCosmetics review<\/span><\/td>\n10.000,000<\/span><\/td>\n<\/tr>\n
56<\/span><\/td>\nV\u0169 Trung Ninh<\/span><\/td>\nFood and drink place review<\/span><\/td>\n9,500,000<\/span><\/td>\n<\/tr>\n
57<\/span><\/td>\nHo\u00e0ng Mai Anh<\/span><\/td>\nHot girl<\/span><\/td>\n9,000,000<\/span><\/td>\n<\/tr>\n
58<\/span><\/td>\nLinh Miu<\/span><\/td>\nHot girl<\/span><\/td>\n9,000,000<\/span><\/td>\n<\/tr>\n
59<\/span><\/td>\nT\u00f4m La C\u00e0<\/span><\/td>\nFood and drink place review<\/span><\/td>\n8,000,000<\/span><\/td>\n<\/tr>\n
60<\/span><\/td>\nThien Trang<\/span><\/td>\nHot girl<\/span><\/td>\n8,000,000<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>

Summary of KOL rental prices<\/strong><\/h2>

Above is the suggested price list and cost for hiring KOLs if you are looking to book a KOL. Additionally, to increase brand awareness for your business, you also need to build a reputable website and social media pages. If you do not know where to start, contact DPS.MEDIA JSC immediately \u2013 A provider of solutions and comprehensive Marketing plans<\/a>\u00a0leading, elevating your business.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

KOL is one of the popular communication solutions in recent years; used by many brands and businesses to Market their brand, aiming to reach targets more effectively, increase coverage. In today's article, DPS will update you [...]<\/p>","protected":false},"author":1,"featured_media":26516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/26511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=26511"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/26511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/26516"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=26511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=26511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=26511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}