{"id":26511,"date":"2025-07-05T00:06:56","date_gmt":"2025-07-04T17:06:56","guid":{"rendered":"https:\/\/dps.media\/gia-thue-kol-4-yeu-to-quyet-dinh-quan-trong\/"},"modified":"2025-07-05T00:06:58","modified_gmt":"2025-07-04T17:06:58","slug":"kol-rental-price-4-important-determining-factors","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/kol-rental-price-4-important-determining-factors\/","title":{"rendered":"KOL Rental Price \u2013 4 Important Deciding Factors"},"content":{"rendered":"

KOL<\/em> is one of the most popular communication solutions in recent years; used by many brands and businesses to market their brand, aiming to reach targets more effectively and increase coverage. In today's article, DPS<\/a> will update you with the Vietnam KOL price list 2021. If you are interested in the latest KOL rental prices and costs, don't miss the following article!<\/em><\/span><\/p>

\"The
The latest updated Vietnam KOL rental price and cost list 2021\u00a0<\/span><\/em><\/figcaption><\/figure>

What is KOL?<\/strong><\/h2>

Before learning about the KOL rental price list Vietnam KOL<\/a> latest 2021, let's go over the concept of KOL. If you do not work in the field of marketing communications, the term KOL may be quite new to you.\u00a0<\/span><\/p>

Vietnamese KOLs are known as influential figures among the youth and the Vietnamese online community; possessing a \u201cnot just ordinary\u201d level of fame with wide coverage across press channels, television, etc.\u00a0<\/span><\/p>

Therefore, businesses and brands are willing to spend money to hire KOLs for events and communication campaigns to create a spreading effect and attract fans and interested people. KOLs can appear in many forms such as livestreams, advertising clips, social media posts, or attending events directly organized by the brand, etc.<\/span><\/p>

Factors determining the cost and price of hiring KOLs<\/strong><\/h2>

Popularity with the public<\/strong><\/h3>

This is the decisive and extremely important factor in determining how much it costs to hire a KOL. The higher the recognition and popularity of the KOL, the more potential customers the business can reach.\u00a0<\/span><\/p>

\"Recognition
Recognition level affects KOL rental costs<\/em><\/figcaption><\/figure>

Interaction rate<\/strong><\/h3>

Equally important as the popularity factor; it can be said that the interaction rate is almost directly proportional to the popularity of that KOL. And usually, the tool to measure interaction rate is based on posts published on the KOL's social media. Evaluation based on the number of comments, likes, and shares helps reach potential customers.<\/span><\/p>

Products and brands of the business<\/strong><\/h3>

In fact, products from large and high-value brands will have higher KOL rental prices. This means that businesses and brands must accept higher KOL rental costs. Because if the customer successfully signs a contract, the revenue will be much higher compared to small brands.<\/span><\/p>

A simple example is that the fee to hire a KOL to advertise dietary supplements will certainly be lower than the cost to hire that KOL to appear at a product launch for a line of phones or luxury cars.\u00a0<\/span><\/p>

\"Depending
Depending on the product and brand, businesses have to spend different amounts.<\/figcaption><\/figure>

Specific work<\/strong><\/h3>

The cost of hiring a KOL also depends on the volume of work they need to perform. Depending on tasks such as posting, filming clips, livestreaming, appearing at press conferences, etc., there will be different cost levels.\u00a0<\/span><\/p>

Latest Vietnam KOL hiring price list 2021<\/strong><\/h2>

As mentioned above, the cost to hire a KOL varies depending on many factors. Below is the 2021 Vietnam KOL price list for your reference.<\/span><\/p>

The hottest KOLs with rental prices ranging from 50 \u2013 100 million<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
No.<\/b><\/td>\nName<\/b><\/td>\nIndustry<\/b><\/td>\nCost<\/b><\/td>\n<\/tr>\n
1<\/span><\/td>\nMiss Ky Duyen<\/span><\/td>\nMiss<\/span><\/td>\n100,000,000<\/span><\/td>\n<\/tr>\n
2<\/span><\/td>\nCong Phuong<\/span><\/td>\nFootball player<\/span><\/td>\n90,000,000<\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\nQuang Hai<\/span><\/td>\nFootball player<\/span><\/td>\n80,000,000<\/span><\/td>\n<\/tr>\n
4<\/span><\/td>\nFirst runner-up Tu Anh<\/span><\/td>\nFirst runner-up<\/span><\/td>\n80,000,000<\/span><\/td>\n<\/tr>\n
5<\/span><\/td>\nTran Thanh<\/span><\/td>\nActor, MC<\/span><\/td>\n80,000,000<\/span><\/td>\n<\/tr>\n
6<\/span><\/td>\nFirst runner-up Huyen My<\/span><\/td>\nFirst runner-up<\/span><\/td>\n70,000,000<\/span><\/td>\n<\/tr>\n
7<\/span><\/td>\nHong Dang<\/span><\/td>\nActor<\/span><\/td>\n70,000,000<\/span><\/td>\n<\/tr>\n
8<\/span><\/td>\nThanh Trung<\/span><\/td>\nActor, MC<\/span><\/td>\n70,000,000<\/span><\/td>\n<\/tr>\n
9<\/span><\/td>\nXuan Truong<\/span><\/td>\nFootball player<\/span><\/td>\n70,000,000<\/span><\/td>\n<\/tr>\n
10<\/span><\/td>\nPhuong Oanh<\/span><\/td>\nActor<\/span><\/td>\n60,000,000<\/span><\/td>\n<\/tr>\n
11<\/span><\/td>\nHong Diem<\/span><\/td>\nActor<\/span><\/td>\n60,000,000<\/span><\/td>\n<\/tr>\n
12<\/span><\/td>\nQuynh Kools<\/span><\/td>\nActor<\/span><\/td>\n60,000,000<\/span><\/td>\n<\/tr>\n
13<\/span><\/td>\nQuoc Truong<\/span><\/td>\nActor<\/span><\/td>\n60,000,000<\/span><\/td>\n<\/tr>\n
14<\/span><\/td>\nDanh Tung<\/span><\/td>\nActor, MC<\/span><\/td>\n60,000,000<\/span><\/td>\n<\/tr>\n
15<\/span><\/td>\nQue Ngoc Hai<\/span><\/td>\nFootball player<\/span><\/td>\n60,000,000<\/span><\/td>\n<\/tr>\n
16<\/span><\/td>\nBui Tien Dung<\/span><\/td>\nFootball player<\/span><\/td>\n60,000,000<\/span><\/td>\n<\/tr>\n
17<\/span><\/td>\nDuy Manh<\/span><\/td>\nFootball player<\/span><\/td>\n60,000,000<\/span><\/td>\n<\/tr>\n
18<\/span><\/td>\nPho Dac Biet<\/span><\/td>\nInfluencer, vlogger<\/span><\/td>\n53,000,000<\/span><\/td>\n<\/tr>\n
19<\/span><\/td>\nPeople's Artist Trong Trinh<\/span><\/td>\nPeople's Artist, actor<\/span><\/td>\n50,000,000<\/span><\/td>\n<\/tr>\n
20<\/span><\/td>\nThu Quynh<\/span><\/td>\nActor<\/span><\/td>\n50,000,000<\/span><\/td>\n<\/tr>\n
21<\/span><\/td>\nNoo Phuoc Thinh<\/span><\/td>\nSinger<\/span><\/td>\n50,000,000<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>

KOLs with rental prices under 50 million<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
No.<\/b><\/td>\nName<\/b><\/td>\nIndustry<\/b><\/td>\nCost<\/b><\/td>\n<\/tr>\n
22<\/span><\/td>\nMeritorious Artist Xuan Bac<\/span><\/td>\nMeritorious Artist, actor<\/span><\/td>\n45,000,000<\/span><\/td>\n<\/tr>\n
23<\/span><\/td>\nThanh Huong<\/span><\/td>\nActor<\/span><\/td>\n40,000,000<\/span><\/td>\n<\/tr>\n
24<\/span><\/td>\nManh Truong<\/span><\/td>\nActor<\/span><\/td>\n40,000,000<\/span><\/td>\n<\/tr>\n
25<\/span><\/td>\nPh\u01b0\u01a1ng Ly<\/span><\/td>\nSinger<\/span><\/td>\n40,000,000<\/span><\/td>\n<\/tr>\n
26<\/span><\/td>\nNgo Kien Huy<\/span><\/td>\nSinger<\/span><\/td>\n40,000,000<\/span><\/td>\n<\/tr>\n
27<\/span><\/td>\nSuni Ha Linh<\/span><\/td>\nSinger<\/span><\/td>\n35,000,000<\/span><\/td>\n<\/tr>\n
28<\/span><\/td>\nDuong Hoang Yen<\/span><\/td>\nSinger<\/span><\/td>\n35,000,000<\/span><\/td>\n<\/tr>\n
29<\/span><\/td>\nPeople's Artist Chi Trung<\/span><\/td>\nMeritorious Artist, actor<\/span><\/td>\n30,000,000<\/span><\/td>\n<\/tr>\n
30<\/span><\/td>\nPeople's Artist Cong Ly<\/span><\/td>\nPeople's Artist, actor<\/span><\/td>\n30,000,000<\/span><\/td>\n<\/tr>\n
31<\/span><\/td>\nThuy Tien<\/span><\/td>\nSinger<\/span><\/td>\n30,000,000<\/span><\/td>\n<\/tr>\n
32<\/span><\/td>\nJustaTee<\/span><\/td>\nRapper<\/span><\/td>\n30,000,000<\/span><\/td>\n<\/tr>\n
33<\/span><\/td>\nGiang Oi<\/span><\/td>\nInfluencer, vlogger<\/span><\/td>\n30,000,000<\/span><\/td>\n<\/tr>\n
34<\/span><\/td>\nRhymastic<\/span><\/td>\nRapper<\/span><\/td>\n20,000,000<\/span><\/td>\n<\/tr>\n
35<\/span><\/td>\nLynk Lee<\/span><\/td>\nSinger<\/span><\/td>\n18,000,000<\/span><\/td>\n<\/tr>\n
36<\/span><\/td>\nDo Hoang Duong<\/span><\/td>\nSinger<\/span><\/td>\n15,000,000<\/span><\/td>\n<\/tr>\n
37<\/span><\/td>\nDen Vau<\/span><\/td>\nRapper<\/span><\/td>\n20,000,000<\/span><\/td>\n<\/tr>\n
38<\/span><\/td>\nBigDaddy<\/span><\/td>\nRapper<\/span><\/td>\n18,000,000<\/span><\/td>\n<\/tr>\n
39<\/span><\/td>\nTrang Lou<\/span><\/td>\nInfluencer, Hot Mom<\/span><\/td>\n18,000,000<\/span><\/td>\n<\/tr>\n
40<\/span><\/td>\nDino<\/span><\/td>\nInfluencer, , vlogger<\/a><\/span><\/td>\n18,000,000<\/span><\/td>\n<\/tr>\n
41<\/span><\/td>\nPhan Y Yen<\/span><\/td>\nInfluencer<\/span><\/td>\n16,000,000<\/span><\/td>\n<\/tr>\n
42<\/span><\/td>\nHeo Mi Nhon<\/span><\/td>\nInfluencer, Hot Mom<\/span><\/td>\n15,000,000<\/span><\/td>\n<\/tr>\n
43<\/span><\/td>\nHuy Cung<\/span><\/td>\nInfluencer, vlogger<\/span><\/td>\n15,000,000<\/span><\/td>\n<\/tr>\n
44<\/span><\/td>\nLong Chun<\/span><\/td>\nInfluencer, tiktoker<\/span><\/td>\n15,000,000<\/span><\/td>\n<\/tr>\n
45<\/span><\/td>\nB\u00f4ng T\u00edm<\/span><\/td>\nInfluencer, tiktoker<\/span><\/td>\n15,000,000<\/span><\/td>\n<\/tr>\n
46<\/span><\/td>\nTh\u1ea3o V\u00e2n<\/span><\/td>\nHot girl<\/span><\/td>\n15,000,000<\/span><\/td>\n<\/tr>\n
47<\/span><\/td>\nHaha<\/span><\/td>\nInfluencer, tiktoker<\/span><\/td>\n14,000,000<\/span><\/td>\n<\/tr>\n
48<\/span><\/td>\nNam Th\u01b0\u01a1ng<\/span><\/td>\nInfluencer, Hot Mom<\/span><\/td>\n13,000,000<\/span><\/td>\n<\/tr>\n
49<\/span><\/td>\nThu Huong<\/span><\/td>\nHot girl<\/span><\/td>\n12,000,000<\/span><\/td>\n<\/tr>\n
50<\/span><\/td>\nTun Ph\u1ea1m<\/span><\/td>\nInfluencer, tiktoker<\/span><\/td>\n12,000,000<\/span><\/td>\n<\/tr>\n
51<\/span><\/td>\nH\u1eadu Ho\u00e0ng<\/span><\/td>\nInfluencer<\/span><\/td>\n12,000,000<\/span><\/td>\n<\/tr>\n
52<\/span><\/td>\nT\u00fa Quy\u00ean<\/span><\/td>\nHot girl<\/span><\/td>\n12,000,000<\/span><\/td>\n<\/tr>\n
53<\/span><\/td>\nQu\u00e1ch \u00c1nh<\/span><\/td>\nCosmetics review<\/span><\/td>\n12,000,000<\/span><\/td>\n<\/tr>\n
54<\/span><\/td>\nKi\u1ec1u Trinh<\/span><\/td>\nHot girl<\/span><\/td>\n10,000,000<\/span><\/td>\n<\/tr>\n
55<\/span><\/td>\nChang makeup<\/span><\/td>\nCosmetics review<\/span><\/td>\n10.000,000<\/span><\/td>\n<\/tr>\n
56<\/span><\/td>\nV\u0169 Trung Ninh<\/span><\/td>\nFood and drink place review<\/span><\/td>\n9,500,000<\/span><\/td>\n<\/tr>\n
57<\/span><\/td>\nHo\u00e0ng Mai Anh<\/span><\/td>\nHot girl<\/span><\/td>\n9,000,000<\/span><\/td>\n<\/tr>\n
58<\/span><\/td>\nLinh Miu<\/span><\/td>\nHot girl<\/span><\/td>\n9,000,000<\/span><\/td>\n<\/tr>\n
59<\/span><\/td>\nTom La Ca<\/span><\/td>\nFood and drink place review<\/span><\/td>\n8,000,000<\/span><\/td>\n<\/tr>\n
60<\/span><\/td>\nThien Trang<\/span><\/td>\nHot girl<\/span><\/td>\n8,000,000<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>

Summary of KOL rental prices<\/strong><\/h2>

Above is the suggested price list and cost for hiring KOLs if you are looking to book a KOL. Additionally, to increase brand awareness for your business, you also need to build a reputable website and social media pages. If you do not know where to start, contact DPS.MEDIA JSC immediately \u2013 A provider of solutions and comprehensive Marketing plans<\/a>\u00a0leading, elevating your business.<\/span><\/p>\n