{"id":26447,"date":"2025-07-05T00:06:19","date_gmt":"2025-07-04T17:06:19","guid":{"rendered":"https:\/\/dps.media\/hoc-hoi-chien-dich-marketing-truyen-thong-ngay-cua-cha-tu-cac-brand-lon\/"},"modified":"2025-07-05T00:06:22","modified_gmt":"2025-07-04T17:06:22","slug":"learning-traditional-marketing-campaign-on-fathers-day-from-big-brands","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/learning-traditional-marketing-campaign-on-fathers-day-from-big-brands\/","title":{"rendered":"Learn Marketing Campaign Communication Lessons from Big Brands"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p><i><span style=\"font-weight: 400;\">\u201cFather's labor is like Mount Thai Son\u201d! If a year has three days dedicated to mothers, then fathers also have a day for children to express their feelings. A father has always carried heavy burdens, shouldering many pressures of life and always silently protecting. That is why <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Ng%C3%A0y_c%E1%BB%A7a_Cha\" rel=\"nofollow noopener\" target=\"_blank\">Father's Day<\/a> is the occasion when children give the best things to their beloved fathers. Where there is demand, there is opportunity. This is exactly the time brands should build campaigns to boost sales for businesses. But how should we build a Father's Day marketing campaign? Write content, organize mini games, or have promotional programs? Let <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS.MEDIA JSC\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"40\">DPS.MEDIA JSC<\/a> us handle it!<\/span><\/i><\/p><h2><b>Focus on Father's Day marketing campaigns from major brands<\/b><\/h2><h3><b>What has Durex done to communicate Father's Day?\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">Durex is always a name mentioned by many brands when learning about communication campaigns, especially content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Durex always creates things no one thinks of, which causes surprise, curiosity, and attracts a huge number of customers for the business. Although it seems like a rather sensitive brand, Durex brings interesting surprises. With this Father's Day communication campaign, Durex continues to make others admire with the video below:\u00a0<\/span><\/p><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-26447-1\" width=\"640\" height=\"640\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2022\/03\/121532312_790290388615943_8557262394815438278_n.mp4?_=1\"><\/source><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2022\/03\/121532312_790290388615943_8557262394815438278_n.mp4\">https:\/\/dps.media\/wp-content\/uploads\/2022\/03\/121532312_790290388615943_8557262394815438278_n.mp4<\/a><\/video><\/div><p><span style=\"font-weight: 400;\">That's with Durex? What about our products? How to communicate on this day?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Learning is right and necessary but requires appropriateness. Learn from Durex about creativity and you can imagine your products as jokes. If possible, make it really humorous because people like to watch and read interesting things; they are very lazy to learn and read information.\u00a0<\/span><\/p><h3><b>Patek Philippe with a classy Father's Day marketing campaign\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">Patek Philippe is famous for its 'Generations' campaign, leaving many lessons for subsequent brands.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">They never let watches be the main character but always replace them with highly artistic photos. On this Father's Day, they bring unique moments between father and child that are sincere and beautiful. There is a successful man with an expensive watch along with his beloved son.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It must be truly skillful and subtle to come up with and execute this excellent idea, very worth learning.\u00a0<\/span><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-3580 size-full\" title=\"Patek Philippe with a classy Father&#039;s Day marketing campaign\u00a0\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/dong-ho.jpg\" alt=\"Patek Philippe with a classy Father&#039;s Day marketing campaign\u00a0\" width=\"1800\" height=\"1174\"><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-3579 size-full\" title=\"Patek Philippe with a classy Father&#039;s Day marketing campaign\u00a0\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/dh5.jpg\" alt=\"Patek Philippe with a classy Father&#039;s Day marketing campaign\u00a0\" width=\"2000\" height=\"1333\"><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-3578 size-full\" title=\"Patek Philippe with a classy Father&#039;s Day marketing campaign\u00a0\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/dh4.jpg\" alt=\"Patek Philippe with a classy Father&#039;s Day marketing campaign\u00a0\" width=\"1800\" height=\"2348\"><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-3577 size-full\" title=\"Patek Philippe with a classy Father&#039;s Day marketing campaign\u00a0\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/dh3.jpg\" alt=\"Patek Philippe \" width=\"1800\" height=\"2348\"><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-3576 size-full\" title=\"Patek Philippe with a classy Father&#039;s Day marketing campaign\u00a0\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/dh2.jpg\" alt=\"Patek Philippe \" width=\"1240\" height=\"1754\"><\/p><h2><b>How to write engaging Father's Day content?\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">Content here is not only the article's text but also the images you will display, the videos you intend to show, and the main message you want to convey.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">All must have a specific plan and be expressed with the strongest emotions.\u00a0<\/span><\/p><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pain-point content: Share the mistakes of a child with their father: things you happened to forget, things you once did, things you regret, etc. A series of articles like this will capture the emotions of many people, both fathers and children, and stimulate them to share their own stories.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visual content: Share with your readers the fathers of the year, the beautiful silent actions that fathers have given, the special gifts that other children have given, etc. Images reach viewers very quickly\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Story content type: Tell truly touching stories to bring tears to the audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Father's Day mini game content: Father's Day mini games will definitely help you interact very well. We love playing while receiving gifts, so this is an extremely effective form for brands.\u00a0<\/span><\/li>\n<\/ul><figure id=\"attachment_3582\" aria-describedby=\"caption-attachment-3582\" style=\"width: 1300px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-3582 size-full\" title=\"Content that controls the emotions and actions of readers.\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/ngay-cua-cha.jpg\" alt=\"How to write engaging Father&#039;s Day content?\u00a0\" width=\"1300\" height=\"742\"><figcaption id=\"caption-attachment-3582\" class=\"wp-caption-text\">Content that controls the emotions and actions of readers.<\/figcaption><\/figure><p><span style=\"font-weight: 400;\">There are many other types that you need to always be creative and learn as well as catch trends promptly to have the most unique content library.\u00a0<\/span><\/p><h2><b>Building a Father's Day promotional program\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">After communication, you need to have promotional programs to close customer orders, create sales, and generate profits. This is the final move to determine your final revenue. So invest in it, don't choose randomly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You should integrate the image of the father into your Father's Day promotion programs. For example, a child bringing their father will get an x% discount, a father checking in gets an x% discount, etc. Use this to stimulate your customers!\u00a0<\/span><\/p><figure id=\"attachment_3581\" aria-describedby=\"caption-attachment-3581\" style=\"width: 2085px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-3581 size-full\" title=\"Design the program suitable for each product.\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/km.jpg\" alt=\"Building a Father&#039;s Day promotional program\u00a0\" width=\"2085\" height=\"2084\"><figcaption id=\"caption-attachment-3581\" class=\"wp-caption-text\">Design the program suitable for each product.<\/figcaption><\/figure><p><span style=\"font-weight: 400;\">To build the perfect Father's Day marketing campaign, you need consultants and an implementation team. <a href=\"https:\/\/dps.media\/en\/\">DPS.MEDIA JSC<\/a> Confidently take on a perfect campaign for any service. Contact us now for specific advice!<\/span><\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n     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