{"id":26447,"date":"2025-07-05T00:06:19","date_gmt":"2025-07-04T17:06:19","guid":{"rendered":"https:\/\/dps.media\/hoc-hoi-chien-dich-marketing-truyen-thong-ngay-cua-cha-tu-cac-brand-lon\/"},"modified":"2025-07-05T00:06:22","modified_gmt":"2025-07-04T17:06:22","slug":"learning-traditional-marketing-campaign-on-fathers-day-from-big-brands","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/learning-traditional-marketing-campaign-on-fathers-day-from-big-brands\/","title":{"rendered":"Learn Marketing Campaign Communication Lessons from Big Brands"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p><i><span style=\"font-weight: 400;\">\u201cC\u00f4ng cha nh\u01b0 n\u00fai Th\u00e1i S\u01a1n\u201d! N\u1ebfu nh\u01b0 m\u1ed9t n\u0103m c\u00f3 ba ng\u00e0y d\u00e0nh cho m\u1eb9 th\u00ec cha c\u0169ng c\u00f3 m\u1ed9t ng\u00e0y \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi con th\u1ec3 hi\u1ec7n t\u00ecnh c\u1ea3m. Ng\u01b0\u1eddi cha \u0111\u00e3 lu\u00f4n mang v\u00e1c n\u1eb7ng, g\u00e1nh tr\u00ean vai nhi\u1ec1u \u00e1p l\u1ef1c c\u1ee7a cu\u1ed9c s\u1ed1ng v\u00e0 lu\u00f4n th\u1ea7m l\u1eb7ng che ch\u1edf. B\u1edfi v\u1eady m\u00e0 <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Ng%C3%A0y_c%E1%BB%A7a_Cha\" rel=\"nofollow noopener\" target=\"_blank\">Father's Day<\/a> is the occasion when children give the best things to their beloved fathers. Where there is demand, there is opportunity. This is exactly the time brands should build campaigns to boost sales for businesses. But how should we build a Father's Day marketing campaign? Write content, organize mini games, or have promotional programs? Let <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS.MEDIA JSC\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"40\">DPS.MEDIA JSC<\/a> us handle it!<\/span><\/i><\/p><h2><b>Focus on Father's Day marketing campaigns from major brands<\/b><\/h2><h3><b>What has Durex done to communicate Father's Day?\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">Durex is always a name mentioned by many brands when learning about communication campaigns, especially content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Durex always creates things no one thinks of, which causes surprise, curiosity, and attracts a huge number of customers for the business. Although it seems like a rather sensitive brand, Durex brings interesting surprises. With this Father's Day communication campaign, Durex continues to make others admire with the video below:\u00a0<\/span><\/p><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-26447-1\" width=\"640\" height=\"640\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2022\/03\/121532312_790290388615943_8557262394815438278_n.mp4?_=1\"><\/source><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2022\/03\/121532312_790290388615943_8557262394815438278_n.mp4\">https:\/\/dps.media\/wp-content\/uploads\/2022\/03\/121532312_790290388615943_8557262394815438278_n.mp4<\/a><\/video><\/div><p><span style=\"font-weight: 400;\">That's with Durex? What about our products? How to communicate on this day?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Learning is right and necessary but requires appropriateness. Learn from Durex about creativity and you can imagine your products as jokes. If possible, make it really humorous because people like to watch and read interesting things; they are very lazy to learn and read information.\u00a0<\/span><\/p><h3><b>Patek Philippe with a classy Father's Day marketing campaign\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">Patek Philippe n\u1ed5i ti\u1ebfng v\u1edbi chi\u1ebfn d\u1ecbch Th\u1ebf h\u1ec7 \u2013 Generations \u0111\u1ec3 l\u1ea1i qu\u00e1 nhi\u1ec1u b\u00e0i h\u1ecdc d\u00e0nh cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u sau n\u00e0y.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">They never let watches be the main character but always replace them with highly artistic photos. On this Father's Day, they bring unique moments between father and child that are sincere and beautiful. There is a successful man with an expensive watch along with his beloved son.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It must be truly skillful and subtle to come up with and execute this excellent idea, very worth learning.\u00a0<\/span><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-3580 size-full\" title=\"Patek Philippe with a classy Father&#039;s Day marketing campaign\u00a0\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/dong-ho.jpg\" alt=\"Patek Philippe with a classy Father&#039;s Day marketing campaign\u00a0\" width=\"1800\" height=\"1174\"><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-3579 size-full\" title=\"Patek Philippe with a classy Father&#039;s Day marketing campaign\u00a0\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/dh5.jpg\" alt=\"Patek Philippe with a classy Father&#039;s Day marketing campaign\u00a0\" width=\"2000\" height=\"1333\"><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-3578 size-full\" title=\"Patek Philippe with a classy Father&#039;s Day marketing campaign\u00a0\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/dh4.jpg\" alt=\"Patek Philippe with a classy Father&#039;s Day marketing campaign\u00a0\" width=\"1800\" height=\"2348\"><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-3577 size-full\" title=\"Patek Philippe with a classy Father&#039;s Day marketing campaign\u00a0\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/dh3.jpg\" alt=\"Patek Philippe \" width=\"1800\" height=\"2348\"><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-3576 size-full\" title=\"Patek Philippe with a classy Father&#039;s Day marketing campaign\u00a0\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/dh2.jpg\" alt=\"Patek Philippe \" width=\"1240\" height=\"1754\"><\/p><h2><b>How to write engaging Father's Day content?\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">Content here is not only the article's text but also the images you will display, the videos you intend to show, and the main message you want to convey.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">All must have a specific plan and be expressed with the strongest emotions.\u00a0<\/span><\/p><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content d\u1ea1ng n\u1ed7i \u0111au: H\u00e3y chia s\u1ebb nh\u1eefng sai l\u1ea7m c\u1ee7a ng\u01b0\u1eddi con v\u1edbi cha c\u1ee7a m\u00ecnh: \u0110i\u1ec1u b\u1ea1n l\u1ee1 qu\u00ean, \u0111i\u1ec1u b\u1ea1n \u0111\u00e3 t\u1eebng, \u0111i\u1ec1u b\u1ea1n h\u1ed1i h\u1eadn,\u2026.M\u1ed9t chu\u1ed7i c\u00e1c b\u00e0i vi\u1ebft nh\u01b0 n\u00e0y s\u1ebd l\u1ea5y \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac c\u1ee7a r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi c\u1ea3 ng\u01b0\u1eddi cha l\u1eabn ng\u01b0\u1eddi con v\u00e0 k\u00edch th\u00edch chia s\u1ebb v\u1ec1 c\u00e2u chuy\u1ec7n c\u1ee7a ch\u00ednh m\u00ecnh.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content d\u1ea1ng h\u00ecnh \u1ea3nh: H\u00e3y chia s\u1ebb cho \u0111\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n nh\u1eefng ng\u01b0\u1eddi cha c\u1ee7a n\u0103m, nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u1eb9p \u0111\u1ebd th\u1ea7m l\u1eb7ng m\u00e0 cha \u0111\u00e3 d\u00e0nh, nh\u1eefng m\u00f3n qu\u00e0 \u0111\u1eb7c bi\u1ec7t m\u00e0 nh\u1eefng ng\u01b0\u1eddi con kh\u00e1c \u0111\u00e3 t\u1eb7ng,\u2026 H\u00ecnh \u1ea3nh ti\u1ebfp c\u1eadn \u0111\u1ebfn ng\u01b0\u1eddi xem m\u1ed9t c\u00e1ch r\u1ea5t nhanh ch\u00f3ng\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Story content type: Tell truly touching stories to bring tears to the audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Father's Day mini game content: Father's Day mini games will definitely help you interact very well. We love playing while receiving gifts, so this is an extremely effective form for brands.\u00a0<\/span><\/li>\n<\/ul><figure id=\"attachment_3582\" aria-describedby=\"caption-attachment-3582\" style=\"width: 1300px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-3582 size-full\" title=\"Content that controls the emotions and actions of readers.\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/ngay-cua-cha.jpg\" alt=\"How to write engaging Father&#039;s Day content?\u00a0\" width=\"1300\" height=\"742\"><figcaption id=\"caption-attachment-3582\" class=\"wp-caption-text\">Content that controls the emotions and actions of readers.<\/figcaption><\/figure><p><span style=\"font-weight: 400;\">There are many other types that you need to always be creative and learn as well as catch trends promptly to have the most unique content library.\u00a0<\/span><\/p><h2><b>Building a Father's Day promotional program\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">After communication, you need to have promotional programs to close customer orders, create sales, and generate profits. This is the final move to determine your final revenue. So invest in it, don't choose randomly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">B\u1ea1n h\u00e3y g\u1eafn h\u00ecnh t\u01b0\u1ee3ng cha v\u00e0o trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i Ng\u00e0y c\u1ee7a cha c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5 ng\u01b0\u1eddi con d\u1eaft cha \u0111\u1ebfn s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m x%, ng\u01b0\u1eddi cha check in \u0111\u01b0\u1ee3c gi\u1ea3m x%,\u2026.H\u00e3y d\u00f9ng n\u00f3 \u0111\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng b\u1ea1n nh\u00e9!\u00a0<\/span><\/p><figure id=\"attachment_3581\" aria-describedby=\"caption-attachment-3581\" style=\"width: 2085px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-3581 size-full\" title=\"Design the program suitable for each product.\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/km.jpg\" alt=\"Building a Father&#039;s Day promotional program\u00a0\" width=\"2085\" height=\"2084\"><figcaption id=\"caption-attachment-3581\" class=\"wp-caption-text\">Design the program suitable for each product.<\/figcaption><\/figure><p><span style=\"font-weight: 400;\">To build the perfect Father's Day marketing campaign, you need consultants and an implementation team. <a href=\"https:\/\/dps.media\/en\/\">DPS.MEDIA JSC<\/a> Confidently take on a perfect campaign for any service. Contact us now for specific advice!<\/span><\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n     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