{"id":26411,"date":"2025-07-05T00:06:04","date_gmt":"2025-07-04T17:06:04","guid":{"rendered":"https:\/\/dps.media\/chien-dich-marketing-ngay-gia-dinh-viet-nam-dinh-cao\/"},"modified":"2025-07-05T00:06:08","modified_gmt":"2025-07-04T17:06:08","slug":"vietnam-family-day-marketing-campaign-reaches-new-heights","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/vietnam-family-day-marketing-campaign-reaches-new-heights\/","title":{"rendered":"Vietnam Family Day High-Level Marketing Campaign\u00a0"},"content":{"rendered":"

The more society develops, the more people cherish and honor spiritual values and sacred family bonds. That is also the reason why there is a day called \u201cVietnamese Family Day\u201d so that all members can share in those wonderful emotions. But from a marketing perspective, it is a \u201cfat piece of meat\u201d for businesses to take advantage of in communication. So how to have a successful Vietnamese Family Day marketing campaign? How to build promotions, content, and mini games?\u00a0<\/span><\/i><\/p>

Hearing a hundred times is not as good as seeing once, let's see what FAMI did in the Vietnamese Family Day marketing campaign<\/b><\/h2>

Previously, FAMI had a top-notch Vietnamese Family Day marketing campaign and it became a hot topic among many marketers with the theme \u201cHome is Where\u201d. They took advantage of the influence of Vietnamese KOLs. That is the fastest way to quickly reach a huge audience.\u00a0<\/span><\/p>

Suppose an artist has only 1 million followers, then they have already reached 1 million followers. And what happens when FAMI uses more than 30 celebrities? It is a powerful explosion for the FAMI brand.\u00a0<\/span><\/p>

\"FAMI's
FAMI's campaign left many emotions and impressions with the brand<\/figcaption><\/figure>

The Vietnamese Family Day marketing campaign started with a series of opening articles\u00a0<\/b><\/h3>

Each artist posted on their personal page, fanpage to share their feelings about family, their definition of \u201cHome is where\u201d. FAMI supported by designing eye-catching photos with the concept, prominently displaying the program name HOME IS WHERE. With the large fan base of these artists, the program name quickly imprints in their memory. And usually, when they care about the artist, they will pay close attention to the programs or products the artist participates in.\u00a0<\/span><\/p>

The program started successfully when FAMI utilized resources accurately, and of course, the cost FAMI paid for KOLs was not small.<\/span><\/p>

\"\" \"\" \"\" \"\"<\/p>

Exploding with the music video and musical play \u201cHome is where\u201d\u00a0<\/b><\/h3>

MV ca nh\u1ea1c \u0111\u01b0\u1ee3c mang t\u00ean \u201cNh\u00e0 l\u00e0 n\u01a1i\u201d \u0111\u00e3 ra \u0111\u1eddi v\u1edbi s\u1ef1 g\u00f3p g\u1eb7p c\u1ee7a r\u1ea5t nhi\u1ec1u ngh\u1ec7 s\u0129 n\u1ed5i ti\u1ebfng l\u00e2u n\u0103m nh\u01b0 ca s\u0129 M\u1ef9 Linh, Ho\u00e0ng B\u00e1ch, Issac, C\u1ea9m Ly,\u2026Giai \u0111i\u1ec7u b\u00e0i nh\u1ea1c b\u1eaft tai v\u00e0 vui t\u01b0\u01a1i, ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi nghe.\u00a0<\/span><\/p>

[embedyt] https:\/\/www.youtube.com\/watch?v=nmIM-qlrPfQ[\/embedyt]<\/p>

In addition, FAMI also organized a musical night \u201cHome is where\u201d with director Huy Tu\u1ea5n and choreographer John Huy Tr\u1ea7n, bringing the audience a humorous, lively, close, and authentic performance.\u00a0<\/span><\/p>

Campaign results\u00a0<\/b><\/h3>

After nearly a month of running, this campaign by FAMI achieved results such as 1 million views for the music video, and over 10k definitions of Home is where on the website. <\/span>www.nhalanoi.com<\/span><\/a>, more than 2000 spectators came to watch the musical.\u00a0<\/span><\/p>

It can be said that this is a successful campaign that, until now, many people still mention.\u00a0<\/span><\/p>

Learn how to run a Vietnamese Family Day marketing campaign\u00a0<\/b><\/h2>

If we only copy ideas from other brands or competitors, we will never have a hugely successful program. Because when users are too familiar with those things, they will no longer find them interesting.\u00a0<\/span><\/p>

Therefore, you need to filter and remember to FIND THE DIFFERENCE to help your program succeed.\u00a0<\/span><\/p>

Marketing strategy<\/b><\/h3>

The most important thing first is still the marketing strategy. Whatever you do, you need to have a goal and a strategy to aim for that goal.\u00a0<\/span><\/p>

The strategy is to find the direction and the right and different way to do things. If the strategy is wrong from the start, even if you run everything else, you still won't achieve what you want. So, first, focus and find the initial strategy.\u00a0<\/span><\/p>

\"Marketing
You can't run without a specific plan and direction; it will lead you astray, waste costs, and be ineffective.<\/figcaption><\/figure>

Vietnamese Family Day media<\/b><\/h3>

Once you have the direction, you will immediately start working on communications for Vietnamese Family Day.\u00a0<\/span><\/p>

Vietnamese Family Day content\u00a0<\/b><\/h4>

Content for Vietnamese Family Day especially needs to capture the emotions of the listeners and readers. Anyone can create content, but not everyone can make content that touches the heart.\u00a0<\/span><\/p>

Some outstanding content:\u00a0<\/span><\/p>