{"id":26394,"date":"2025-07-05T00:05:56","date_gmt":"2025-07-04T17:05:56","guid":{"rendered":"https:\/\/dps.media\/chien-dich-marketing-ngay-le-giang-sinh-24-12-doc-dao-y-nghia\/"},"modified":"2025-07-05T00:05:59","modified_gmt":"2025-07-04T17:05:59","slug":"christmas-eve-marketing-campaign-24-12-unique-meaningful","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/christmas-eve-marketing-campaign-24-12-unique-meaningful\/","title":{"rendered":"Unique and meaningful Christmas Day Marketing Campaign 24\/12"},"content":{"rendered":"

As Christmas approaches, the sales race among brands becomes fiercer than ever. If you seize the opportunity, your store's revenue can double, triple, or even increase tenfold compared to normal days. However, how to build a marketing communication campaign, promotional program and mini game for Christmas on December 24th<\/a> to make it effective. All will be revealed in the article below by <\/span>DPS<\/span><\/a>, let's follow along!<\/span><\/p>

Make huge profits with the Christmas marketing campaign on December 24th?<\/span><\/h2>

Since ancient times, Christmas has been considered one of the most important festivals in the West and many other countries around the world. On these days, family members and friends often gather to eat, exchange loving wishes, and give each other meaningful gifts.\u00a0<\/span><\/p>

\"Give
Give each other meaningful Christmas gifts<\/figcaption><\/figure>

Christmas is widely recognized as the \u201cbiggest shopping festival of the year\u201d because this is when people's shopping demand surges. Specifically, according to statistics from many countries, during this occasion, people's spending increases by 25% compared to other times of the year. Therefore, Christmas on December 24th is a \u201cgolden opportunity\u201d for brands to run marketing campaigns to bring their names closer to consumers.<\/span><\/p>

Highlighting some outstanding Christmas marketing campaigns on December 24th\u00a0<\/span><\/h2>

The idea of turning social media red with Starbucks\u201c \u201dred cup\u201d and #redcupcontest\u00a0<\/span><\/h3>

In the last months of 2014, the brand <\/span>Starbucks<\/span><\/a> launched the #redcupcontest on Instagram. To participate, users simply shared photos of Starbucks red cups with the hashtag #redcupcontest. The winner would receive an extremely attractive prize: one of five gift cards worth $500 each.<\/span><\/p>

"Explosive" Marketing Campaign with Starbucks
Starbucks \u201cexplosive\u201d marketing campaign<\/figcaption><\/figure>

The contest received enthusiastic responses from users with thousands of photos sent to the organizers. Even more surprising, a customer's post received a huge amount of engagement with over 40,000 shares just two days after being posted. According to statistics, on average, the post was shared every 14 seconds on Instagram.<\/span><\/p>

\u201cCome Together\u201d \u2013 A meaningful marketing campaign for Christmas Day 24\/12\u00a0<\/span><\/h3>

In this campaign, <\/span>H&M<\/span><\/a> collaborated with famous director Wes Anderson and lead actor Adrien Brody to launch the video \u201cCome Together\u201d. The story revolves around a train facing delays due to bad weather. Passengers on the train feel sad and lonely because they cannot reunite with their families on Christmas Eve. Understanding this, the conductor created a cozy space with a Christmas tree, sweets\u2026 Afterwards, all the passengers celebrated a warm Christmas Eve together on the train.<\/span><\/p>