{"id":26364,"date":"2025-07-05T00:05:42","date_gmt":"2025-07-04T17:05:42","guid":{"rendered":"https:\/\/dps.media\/fathers-day-2023-chuong-trinh-marketing-ngay-cua-cha-dac-sac\/"},"modified":"2025-07-05T00:05:44","modified_gmt":"2025-07-04T17:05:44","slug":"fathers-day-2023-special-marketing-program-for-fathers-day","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/fathers-day-2023-special-marketing-program-for-fathers-day\/","title":{"rendered":"Father\u2019s Day 2023: Special Father\u2019s Day Marketing Program"},"content":{"rendered":"

Have you always felt since childhood that your father is a strict, difficult, and less approachable person than your mother? You always want to open up and express your feelings to your father but feel shy and don't dare to speak? That is why Father's Day was created to honor fathers and bring fathers and children closer together. For businesses, this is an opportunity to launch creative marketing campaigns featuring the image of fathers that capture viewers' emotions. Let's <\/span>DPS<\/span><\/a> refer to marketing programs along with meaningful gift ideas and wishes for Father's Day 2023!<\/span><\/em><\/p>

Ng\u00e0y c\u1ee7a cha \u2013 Ng\u00e0y l\u1ec5 t\u00f4n vinh nh\u1eefng \u00f4ng b\u1ed1 tuy\u1ec7t v\u1eddi\u00a0<\/span><\/h2>

What is Father's Day?<\/span><\/h3>

Father's Day, also known as Father\u2019s Day, is a day for everyone to honor the great contributions and noble sacrifices of fathers for their children and families. This is an opportunity for children to show gratitude and filial piety to their beloved fathers.<\/span><\/p>

\"Father's
Thank you, Dad, for always being by my side and accompanying me<\/figcaption><\/figure>

In recent years, Father's Day has gradually become more popular and familiar to Vietnamese people. On this day, children give meaningful gifts or send good wishes to their fathers.\u00a0<\/span><\/p>

When is Father's Day 2023?<\/span><\/h3>

Like Mother's Day, Father's Day does not have a fixed date but is conventionally celebrated on the third Sunday of June every year. Thus, Father's Day 2023 will take place on Sunday, June 18, 2023.<\/span><\/p>

Father's Day 2023 is a golden opportunity for businesses to launch campaigns to boost sales and increase brand awareness brand<\/a>. Therefore, plan your <\/span>social media marketing<\/span> Father's Day programs thoroughly before this holiday begins.<\/span><\/p>

Touching marketing campaigns for Father's Day\u00a0<\/span><\/h2>

Ch\u01b0\u01a1ng tr\u00ecnh marketing Ng\u00e0y c\u1ee7a cha \u201cExpress the tough love\u201d \u2013 Health OK<\/span><\/h3>

In the family, the father is often associated with a busy and strict image, leading to fewer opportunities for father and child to confide in and express their feelings to each other. Especially as children grow up, the generation gap makes this relationship even more distant. However, there is an undeniable truth: no matter how old the children get, the love that parents have for their children will never change.<\/span><\/p>

[embedyt] https:\/\/www.youtube.com\/watch?v=kKYtFYSF9Zg[\/embedyt]<\/p>

Understanding this, Health OK has released the film \u201cExpress the tough love\u201d. The film offers a different perspective on fathers; those who often get angry when their children make mistakes and never say words of love to their children. It's not because the father doesn't love his child, but simply because he doesn't know how to express his feelings. This has led to misunderstandings between father and child.<\/span><\/p>

The message that Health Care wants to convey in this video is: \u201cDon\u2019t hesitate to express your gratitude and love to your father. Pick up the phone, call your dad and say: \u201cI love you\u201d right now!\u201d<\/span><\/p>

\u201cFather and Daughter\u201d campaign by Samsung\u00a0<\/span><\/h3>

On the occasion of Father\u2019s Day 2019, Samsung launched an impressive marketing campaign called \u201cFather and Daughter\u201d. This commercial cleverly depicts a father watching football with his child from when the child was young until becoming a real football player.<\/span><\/p>

[embedyt] https:\/\/www.youtube.com\/watch?v=7M8-Ohzy0eI[\/embedyt]<\/p>

Throughout that journey, there were times when father and child didn\u2019t understand each other and had disagreements. However, the father always watched over his child, silently observing and supporting them.<\/span><\/p>

The video successfully touched viewers\u201c hearts by portraying the image of father and child celebrating together from beginning to end. Through this, Samsung wants to send the message: \u201cA father is not only an \u201dadult\u201d who teaches his child valuable lessons in life, but also a companion on the journey to conquer their dreams.\u201d<\/span><\/p>

\u201cGo Ask Dad\u201d Father's Day marketing campaign by Gillette<\/span><\/h3>

For a long time, fathers teaching their sons how to shave or tie a tie has been considered natural. This is a typical way to effectively connect father and son. However, in recent years, young people often seek guidance on the Internet instead of asking their dads directly.\u00a0<\/span><\/p>

[embedyt] https:\/\/www.youtube.com\/watch?v=TarnMBRrzyM[\/embedyt]<\/p>

In the video \u201cGo Ask Dad\u201d, the son character receives a series of different challenges. Then, they have to complete the challenges with guidance from the Internet. However, this is not as easy as they thought. In the end, the fathers enter an empty room and guide their sons to complete the challenges.<\/span><\/p>

Through this campaign, Gillette successfully reminded young men that whenever they face difficulties, they should turn to their fathers. The one who is always ready to give you advice and help you overcome obstacles in life.<\/span><\/p>

\u201cWhat drives you\u201d \u2013 Ch\u01b0\u01a1ng tr\u00ecnh marketing t\u00f4n vinh Ng\u00e0y c\u1ee7a cha<\/span><\/h3>

In the 'What drives you' advertising campaign honoring Father's Day 2017, BMW told the story of a father who was once a professional race car driver. However, later on, he unfortunately became disabled and unable to walk, forcing him to give up his passion.\u00a0<\/span><\/p>

[embedyt] https:\/\/www.youtube.com\/watch?v=VK3nxFUyFTo[\/embedyt]<\/p>

After getting his driver's license, the son decided to give his father a gift. He put his father in the passenger seat and personally took the wheel to bring his dad back to the racetrack.\u00a0<\/span><\/p>

With the message 'let your children continue your dreams,' BMW's 2017 Father's Day marketing campaign became one of the warmest, most powerful, and unique advertisements of all time.<\/span><\/p>

Suggestions for gift ideas and wishes for Father's Day 2023<\/span><\/h2>

Some gift ideas for Father's Day\u00a0<\/span><\/h3>

Father's Day is an occasion for children to express their love and gratitude to their dads. If you don't know what to give yet, check out these meaningful and unique Father's Day gift ideas:<\/p>

\"Suggestions
Suggestions for meaningful and impressive Father's Day gifts<\/figcaption><\/figure>