{"id":26278,"date":"2025-07-05T00:04:45","date_gmt":"2025-07-04T17:04:45","guid":{"rendered":"https:\/\/dps.media\/lap-ke-hoach-marketing-cho-san-pham-voi-10-buoc-chi-tiet\/"},"modified":"2025-07-05T00:04:53","modified_gmt":"2025-07-04T17:04:53","slug":"create-a-marketing-plan-for-products-with-10-detailed-steps","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/create-a-marketing-plan-for-products-with-10-detailed-steps\/","title":{"rendered":"Marketing Plan for Products with 10 Detailed Steps"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Your company or business has just successfully researched and developed a product, which is wonderful. However, these products will not sell themselves \u2013 we need to create a product marketing plan to introduce them to potential customers. This article, <a href=\"https:\/\/dps.media\/en\/\">DPS<\/a> will share and guide you on how to create a marketing plan for a new product through detailed steps with illustrative examples; evaluate effectiveness through digital marketing, follow along now!<\/p><div class=\"__fb-light-mode x1n2onr6\" role=\"row\">\n<div class=\"\">\n<div class=\"x78zum5 xdt5ytf x1n2onr6\" role=\"gridcell\" data-scope=\"messages_table\" data-release-focus-from=\"CLICK\">\n<div class=\"x78zum5\" role=\"none\">\n<div class=\"x78zum5 x1iyjqo2 xs83m0k xeuugli x15zctf7\" role=\"none\" data-testid=\"message-container\">\n<div class=\"xkh2ocl x78zum5 xdt5ytf x1h91t0o x13a6bvl x1r145dm\" role=\"none\">\n<div class=\"x78zum5 xh8yej3\" role=\"none\">\n<div class=\"x78zum5 xdt5ytf x193iq5w x1n2onr6 xuk3077\">\n<div class=\"x78zum5 xh8yej3\" role=\"none\">\n<div class=\"x1y1aw1k xn6708d xwib8y2 x1ye3gou x1n2onr6 x6ikm8r x10wlt62 x1tlxs6b x1g8br2z x1gn5b1j x230xth x1mzt3pk x13faqbe x14ctfv x1okitfd x1vjfegm\" role=\"none\" data-testid=\"solid-message-bubble\">\n<div class=\"x9f619 x1n2onr6 x1ja2u2z __fb-light-mode\" role=\"none\">\n<h2 class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" role=\"none\">What is marketing planning for a new product?<\/h2>\n<div class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" dir=\"auto\" role=\"none\">A marketing plan for a product is how you bring your product to customers with the highest possible efficiency.<\/div>\n<div class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" dir=\"auto\" role=\"none\">A marketing plan will help you research the market, identify strengths, find potential customers, and develop key marketing messages. In addition, the plan helps you always keep track of your work progress and evaluate what should or should not be done.<\/div>\n<div dir=\"auto\" role=\"none\">\n<figure id=\"attachment_4009\" aria-describedby=\"caption-attachment-4009\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-4009 size-full\" title=\"What is a product marketing plan\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/1-4.jpg\" alt=\"What is a product marketing plan\" width=\"1000\" height=\"576\"><figcaption id=\"caption-attachment-4009\" class=\"wp-caption-text\">Each product needs a specific, unique marketing plan.<\/figcaption><\/figure>\n<\/div>\n<h2 role=\"none\">Steps to create a marketing plan for a product<\/h2>\n<h3 class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" role=\"none\">Step 1: Understand the product thoroughly<\/h3>\n<div class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" dir=\"auto\" role=\"none\">To know where your product will stand in the market, we need to start with research by answering the following questions:<\/div>\n<ul>\n<li class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" role=\"none\">What needs does your product meet?<\/li>\n<li class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" role=\"none\">What makes it different and outstanding?<\/li>\n<li class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" role=\"none\">Why should customers buy them?<\/li>\n<\/ul>\n<div class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" dir=\"auto\" role=\"none\">Once you have answered those core questions, you can conduct advanced analysis to find the unique points of the product:<\/div>\n<ul>\n<li class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" role=\"none\">Where should you sell your product?<\/li>\n<li class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" role=\"none\">Reasonable pricing in the market that meets cost-profit requirements?<\/li>\n<li class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" role=\"none\">What environment should the product be used\/stored in?<\/li>\n<li role=\"none\">\u2026<\/li>\n<\/ul>\n<h3 class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" role=\"none\">Step 2: Conduct market research for the product that needs a marketing plan<\/h3>\n<div class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" dir=\"auto\" role=\"none\">This is the step to research how attractive your product is. When performing step 2, there are three issues you need to pay attention to: <em>d<\/em><em>market capacity<\/em>, <em>market trends<\/em> and <em>seasonality<\/em>.<\/div>\n<div class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" dir=\"auto\" role=\"none\"><a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"278\">DPS<\/a> suggest a few tools for this activity.<\/div>\n<div class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" dir=\"auto\" role=\"none\"><strong> 1. Google Trends<\/strong><\/div>\n<div class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" dir=\"auto\" role=\"none\">This is an effective tool to search for keywords from Google. Which keywords are searched the most during a certain period that you are looking for. From there, it partly helps to assess the potential of the market.<\/div>\n<div class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" dir=\"auto\" role=\"none\"><strong>2. Google Keyword Planner <\/strong><\/div>\n<div class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" dir=\"auto\" role=\"none\">With this tool, you can look up the number of searches for a keyword, which will help you clearly understand which keywords are searched the most and also determine seasonality.<\/div>\n<h3 class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" role=\"none\">Step 3: Identify the target customer group<\/h3>\n<div class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" dir=\"auto\" role=\"none\">Once you have a clear understanding of the internal and external environment of the product, which segment will be good to penetrate?<\/div>\n<div class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" dir=\"auto\" role=\"none\">Your customers will be divided by age, gender, location, income level, interests, etc. It is necessary to collect buyer information fully and determine which customer group is most likely to purchase from you.<\/div>\n<div dir=\"auto\" role=\"none\">\n<figure id=\"attachment_4010\" aria-describedby=\"caption-attachment-4010\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-4010 size-full\" title=\"Identify the target customer segment you are aiming for\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/3-4.jpg\" alt=\"Identify the target customer segment you are aiming for\" width=\"1280\" height=\"853\"><figcaption id=\"caption-attachment-4010\" class=\"wp-caption-text\">Target customers are a group of people with common characteristics, personalities, or consumption behaviors, etc.<\/figcaption><\/figure>\n<\/div>\n<div class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" dir=\"auto\" role=\"none\">Then, build a specific potential customer profile that the product is targeting.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"__fb-light-mode x1n2onr6\" role=\"row\">\n<div class=\"\">\n<div class=\"x78zum5 xdt5ytf x1n2onr6\" role=\"gridcell\" data-scope=\"messages_table\" data-release-focus-from=\"CLICK\">\n<div class=\"x78zum5\" role=\"none\">\n<div class=\"x78zum5 x1iyjqo2 xs83m0k xeuugli x15zctf7\" role=\"none\" data-testid=\"message-container\">\n<div class=\"xkh2ocl x78zum5 xdt5ytf x1h91t0o x13a6bvl x1r145dm\" role=\"none\">\n<div class=\"x78zum5 xh8yej3\" role=\"none\">\n<div class=\"x78zum5 xdt5ytf x193iq5w x1n2onr6 xuk3077\">\n<div class=\"x78zum5 xh8yej3\" role=\"none\">\n<div class=\"x1y1aw1k xn6708d xwib8y2 x1ye3gou x1n2onr6 x6ikm8r x10wlt62 x1tlxs6b x1g8br2z x1gn5b1j x230xth x1mzt3pk x13faqbe x14ctfv x1okitfd x1vjfegm\" role=\"none\" data-testid=\"solid-message-bubble\">\n<div class=\"x9f619 x1n2onr6 x1ja2u2z __fb-light-mode\" role=\"none\">\n<div class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" dir=\"auto\" role=\"none\">Customer persona is the complete information about the ideal target customer audience that you built from the research above. This includes descriptions of their interests, purchasing decisions, habits, etc.<\/div>\n<h3 class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" role=\"none\">Step 4: Analyze competitors<\/h3>\n<div dir=\"auto\" role=\"none\">Understanding your competitors is extremely important when planning marketing for your product. Analyzing their distribution strategies, promotions, and target customers will be very helpful for you.<\/div>\n<div dir=\"auto\" role=\"none\">\n<p>An easy way to categorize competitors into 3 groups is<\/p>\n<ul>\n<li><strong>Primary competitors:<\/strong>\u00a0\u00a0These are the companies you are directly competing with. They are selling similar products to similar audiences as you. (E<em>xample: BMW and Volvo)<\/em>\u00a0.<\/li>\n<li><strong>Secondary competitors:<\/strong> \u00a0These are companies selling similar products as you but to a different audience (<em>example: a branded clothing store versus a general store that also sells clothes but at different quality and price levels)<\/em>\u00a0.<\/li>\n<li><strong>Tertiary competitors:\u00a0<\/strong> These are companies that do not sell similar products as you, but they market to similar audiences.<\/li>\n<\/ul>\n<\/div>\n<h3 class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" role=\"none\">Step 5: Set objectives when creating a marketing plan for the product<\/h3>\n<p>Your marketing goals will set the tone for your marketing message, strategy, and budget. The most common method for setting marketing goals is to use the SMART system.<\/p>\n<figure id=\"attachment_4007\" aria-describedby=\"caption-attachment-4007\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-4007 size-full\" title=\"Objectives when creating a product marketing plan\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2022\/10\/2-7.jpg\" alt=\"Objectives when creating a product marketing plan\" width=\"2560\" height=\"1707\"><figcaption id=\"caption-attachment-4007\" class=\"wp-caption-text\">Building SMART marketing goals<\/figcaption><\/figure>\n<p>For example, when planning marketing for a hand sanitizer product. Instead of setting a broad goal, you can give a specific number as follows:<\/p>\n<ul>\n<li>We want to increase monthly sales revenue by __%<\/li>\n<li>We want to rank 3rd on Google for the keyword \u201cbest hand sanitizer\u201d, which will bring us about 1500 new visitors each month<\/li>\n<li>We want to increase website traffic by 100 customers per month<\/li>\n<\/ul>\n<h3 class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" role=\"none\">Step 6: Develop the core marketing message<\/h3>\n<p>Now that you have set your goals, identify the core marketing message you will use in your marketing strategies.<br>\nThe core marketing message helps set the framework for your strategies, whether it's social media advertising, Google Ads, video marketing, etc. Every piece of content you produce must align with the core message you are aiming for.<\/p>\n<p>Illustrative example: Omo is a detergent brand that is no longer unfamiliar to everyone. Although there are many different product lines, they are all positioned with a single philosophy \u201dDirt is good\u201d. The \u201cstains\u201d that brought this value caused OMO's revenue to skyrocket 10 times in the Asian region in 2020.<\/p>\n<p><iframe title='Omo Dirt is Good - Vietnam &quot;Tet Goldfish&quot;' width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/IA6jDmMiZyo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3 class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" role=\"none\">Step 7: Build a marketing strategy<\/h3>\n<p>With a pre-drafted plan, we need to come up with solutions to bring the product into circulation and reach potential customers.<\/p>\n<p>There are many ways for you to achieve your goals. You can list your ideas such as:<\/p>\n<ul>\n<li>Participate in various local events;<\/li>\n<li>Create <a href=\"https:\/\/vietnambiz.vn\/cua-hang-pop-up-pop-up-retail-la-gi-cac-vi-du-ve-cua-hang-pop-up-20191011154541307.htm\" rel=\"nofollow noopener\" target=\"_blank\">pop-up store<\/a> in shopping malls or places with high foot traffic;<\/li>\n<li>Write press releases, content marketing.<\/li>\n<li>List your products on Amazon or e-commerce sites<\/li>\n<li>Run digital marketing campaigns to sell your products. (Facebook ADS, Google ADS)<\/li>\n<\/ul>\n<h3 class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" role=\"none\">Step 8: Budgeting when creating a marketing plan for the product<\/h3>\n<figure id=\"attachment_4012\" aria-describedby=\"caption-attachment-4012\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-4012 size-full\" title=\"Determine the budget for the product marketing plan\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/4-2.jpg\" alt=\"Determine the budget for the product marketing plan\" width=\"1920\" height=\"1678\"><figcaption id=\"caption-attachment-4012\" class=\"wp-caption-text\">The marketing plan budget needs to be evaluated in harmony with the benefits gained<\/figcaption><\/figure>\n<p>With all the above steps, an important thing is that you need to estimate the budget for your marketing plan. The relationship between the costs spent and the profits earned will help assess the feasibility of the campaign.<\/p>\n<p>At the same time, with many strategies, immediate profit may not be clear, but you will gain benefits in a long-term process such as branding, corporate image, etc. That is also what helps you consider your plan more carefully.<\/p>\n<h3 class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" role=\"none\">Step 9: Monitor and evaluate effectiveness<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"__fb-light-mode x1n2onr6\" role=\"row\">\n<div class=\"\">\n<div class=\"x78zum5 xdt5ytf x1n2onr6\" role=\"gridcell\" data-scope=\"messages_table\" data-release-focus-from=\"CLICK\">\n<div class=\"x78zum5\" role=\"none\">\n<div class=\"x78zum5 x1iyjqo2 xs83m0k xeuugli x15zctf7\" role=\"none\" data-testid=\"message-container\">\n<div class=\"xkh2ocl x78zum5 xdt5ytf x1h91t0o x13a6bvl x1r145dm\" role=\"none\">\n<div class=\"x78zum5 xh8yej3\" role=\"none\">\n<div class=\"x78zum5 xdt5ytf x193iq5w x1n2onr6 xuk3077\">\n<div class=\"x78zum5 xh8yej3\" role=\"none\">\n<div class=\"x1y1aw1k xn6708d xwib8y2 x1ye3gou x1n2onr6 x6ikm8r x10wlt62 x1tlxs6b x1g8br2z x1gn5b1j x230xth x1mzt3pk x13faqbe x14ctfv x1okitfd x1vjfegm\" role=\"none\" data-testid=\"solid-message-bubble\">\n<div class=\"x9f619 x1n2onr6 x1ja2u2z __fb-light-mode\" role=\"none\">\n<div class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" dir=\"auto\" role=\"none\">Digital marketing has made this activity much easier because we have all the statistics on website visitors, the number of buyers, and the cost distribution for each order, etc.<\/div>\n<div dir=\"auto\" role=\"none\">\n<figure id=\"attachment_4011\" aria-describedby=\"caption-attachment-4011\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-4011 size-full\" title=\"Evaluate effectiveness through Digital Marketing\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2022\/10\/5.jpg\" alt=\"Evaluate effectiveness through Digital Marketing\" width=\"2560\" height=\"1595\"><figcaption id=\"caption-attachment-4011\" class=\"wp-caption-text\">Digital tools make sales analysis easier<\/figcaption><\/figure>\n<\/div>\n<div class=\"x1yc453h x126k92a x6prxxf x1fc57z9 x14ctfv\" dir=\"auto\" role=\"none\">Unlike traditional marketing, we usually only evaluate results by comparing costs with the returned business profit. Digital marketing helps solve many more problems than that (how long it takes for customers to decide to click buy, measuring satisfaction levels through product reviews, etc.)<\/div>\n<h3 role=\"none\">Step 10: Set a timeline<\/h3>\n<p>Finally, set a timeline for each task. What will be the roadmap you want for achieving your goals, implementing strategies, or conducting evaluations.<\/p>\n<\/div>\n<p>Remember, marketing is all about testing and finding the right combinations for your new product. DPS is confident as a professional partner implementing marketing solution projects including website design, overall SEO, Fanpage management, etc., which will help your business effectively execute any marketing plan.<\/p>\n<p>Contact us for immediate consultation!<\/p>\n<div data-zone-id=\"0\" data-line-index=\"0\" data-line=\"true\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 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