{"id":26203,"date":"2025-07-05T00:04:09","date_gmt":"2025-07-04T17:04:09","guid":{"rendered":"https:\/\/dps.media\/lap-ke-hoach-marketing-cho-san-pham-du-lich-va-khach-san-day-sang-tao\/"},"modified":"2025-07-05T00:04:12","modified_gmt":"2025-07-04T17:04:12","slug":"planning-marketing-for-creative-tourism-and-hotel-products","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/planning-marketing-for-creative-tourism-and-hotel-products\/","title":{"rendered":"Create a Marketing Plan for Travel and Hotel Products Full of Creativity"},"content":{"rendered":"

After the global Covid-19 pandemic, our country's tourism and hospitality industry is making significant strides in attracting both domestic and international tourists. Seizing this opportunity, businesses operating in tourism and hospitality need to quickly develop a comprehensive marketing plan to boost sales. With the target audience being tourists, DPS<\/a> suggestions for you on how to create a marketing plan for travel products, hotels, and related product groups such as clothing, shampoo, soft drinks, etc.<\/p>

Marketing planning for tourism products<\/h2>

This article will provide a marketing plan for tourism products based on the 4P Marketing Mix<\/a> including Product (P<\/strong>roduct), Price (P<\/strong>rice), Location (P<\/strong>lace), Promotion and Trade Promotion (P<\/strong>romotion)<\/p>

Tourism products of the business<\/strong><\/em><\/h3>

The products that travel companies provide are very diverse, such as domestic and international tours. Depending on each company, there will be different product development policies, including factors such as transportation, sightseeing spots, procedural support, number of customers, etc.<\/p>

\"Marketing
Singapore-Indonesia-Malaysia tour product.<\/figcaption><\/figure>

Attention should be paid to the meaning and benefits that the product brings to customers: exploring nature, resort travel, or learning about culture, etc. From there, you can advise and orient customers better.<\/p>

Price of tourism products<\/strong><\/em><\/h3>

What is the attractive price that customers are willing to pay for your product? Setting prices in the highly competitive tourism market is very difficult. Attention should be paid to business costs, balancing quality and price, and especially the prices of competitors.<\/p>

\"Price
Reference: Tour prices for Da Nang \u2013 Hoi An \u2013 Hue.<\/figcaption><\/figure>

Depending on your target customer segment and the service experiences you provide, pricing when planning a tourism marketing product will differ. Another factor to consider in tourism pricing is the high and low seasons. Right after the covid pandemic, tourism needed to be stimulated, so prices at that time were extremely low. Or during holidays, Tet, and summer vacations, when demand increases sharply, prices are pushed up. A fixed pricing strategy should not be applied, but rather changed flexibly to suit the situation.<\/p>

Location and distribution<\/em><\/strong><\/h3>