{"id":26203,"date":"2025-07-05T00:04:09","date_gmt":"2025-07-04T17:04:09","guid":{"rendered":"https:\/\/dps.media\/lap-ke-hoach-marketing-cho-san-pham-du-lich-va-khach-san-day-sang-tao\/"},"modified":"2025-07-05T00:04:12","modified_gmt":"2025-07-04T17:04:12","slug":"planning-marketing-for-creative-tourism-and-hotel-products","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/planning-marketing-for-creative-tourism-and-hotel-products\/","title":{"rendered":"Create a Marketing Plan for Travel and Hotel Products Full of Creativity"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>After the global Covid-19 pandemic, our country's tourism and hospitality industry is making significant strides in attracting both domestic and international tourists. Seizing this opportunity, businesses operating in tourism and hospitality need to quickly develop a comprehensive marketing plan to boost sales. With the target audience being tourists, <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"283\">DPS<\/a> g\u1ee3i \u00fd cho b\u1ea1n c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch marketing cho s\u1ea3n ph\u1ea9m du l\u1ecbch, kh\u00e1ch s\u1ea1n v\u00e0 nh\u00f3m c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan nh\u01b0 qu\u1ea7n \u00e1o, d\u1ea7u g\u1ed9i \u0111\u1ea7u, n\u01b0\u1edbc gi\u1ea3i kh\u00e1t,\u2026<\/p><h2>Marketing planning for tourism products<\/h2><p>This article will provide a marketing plan for tourism products based on the <a href=\"https:\/\/dps.media\/en\/marketing-la-gi-mo-hinh-marketing-4p-hieu-qua-tuc-thi-cho-doanh-nghiep\/\">4P Marketing Mix<\/a> including Product (<strong>P<\/strong>roduct), Price (<strong>P<\/strong>rice), Location (<strong>P<\/strong>lace), Promotion and Trade Promotion (<strong>P<\/strong>romotion)<\/p><h3><em><strong>Tourism products of the business<\/strong><\/em><\/h3><p>S\u1ea3n ph\u1ea9m m\u00e0 c\u00e1c c\u00f4ng ty du l\u1ecbch cung c\u1ea5p r\u1ea5t \u0111a d\u1ea1ng nh\u01b0 c\u00e1c tour tham quan trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. T\u00f9y v\u00e0o m\u1ed7i c\u00f4ng ty s\u1ebd c\u00f3 ch\u00ednh s\u00e1ch x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m kh\u00e1c nhau, bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n, \u0111\u1ecba \u0111i\u1ec3m tham quan, h\u1ed7 tr\u1ee3 th\u1ee7 t\u1ee5c, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng,\u2026<\/p><figure id=\"attachment_14298\" aria-describedby=\"caption-attachment-14298\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-14298 size-full\" title=\"Marketing planning for tourism products\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/1-9.jpg\" alt=\"Marketing planning for tourism products\" width=\"1200\" height=\"675\"><figcaption id=\"caption-attachment-14298\" class=\"wp-caption-text\">Singapore-Indonesia-Malaysia tour product.<\/figcaption><\/figure><p>C\u1ea7n ch\u00fa \u00fd t\u1edbi \u00fd ngh\u0129a v\u00e0 l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i cho kh\u00e1ch h\u00e0ng: kh\u00e1m ph\u00e1 thi\u00ean nhi\u00ean, du l\u1ecbch ngh\u1ec9 d\u01b0\u1ee1ng hay t\u00ecm hi\u1ec3u v\u0103n h\u00f3a,\u2026 T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng cho kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p><h3><em><strong>Price of tourism products<\/strong><\/em><\/h3><p>What is the attractive price that customers are willing to pay for your product? Setting prices in the highly competitive tourism market is very difficult. Attention should be paid to business costs, balancing quality and price, and especially the prices of competitors.<\/p><figure id=\"attachment_14299\" aria-describedby=\"caption-attachment-14299\" style=\"width: 2048px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-14299 size-full\" title=\"Price of tourism products\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/2-7.jpg\" alt=\"Price of tourism products\" width=\"2048\" height=\"1365\"><figcaption id=\"caption-attachment-14299\" class=\"wp-caption-text\">Tham kh\u1ea3o: Gi\u00e1 tour du l\u1ecbch \u0110\u00e0 N\u1eb5ng \u2013 H\u1ed9i An \u2013 Hu\u1ebf.<\/figcaption><\/figure><p>Depending on your target customer segment and the service experiences you provide, pricing when planning a tourism marketing product will differ. Another factor to consider in tourism pricing is the high and low seasons. Right after the covid pandemic, tourism needed to be stimulated, so prices at that time were extremely low. Or during holidays, Tet, and summer vacations, when demand increases sharply, prices are pushed up. A fixed pricing strategy should not be applied, but rather changed flexibly to suit the situation.<\/p><h3><strong><em>Location and distribution<\/em><\/strong><\/h3><ul>\n<li>Nowadays, in addition to the traditional channel of travel agencies, technology acts as a revolution expanding the market for product distribution. Especially through online channels, bringing tourism products to a wider customer market.<\/li>\n<li>\n<figure id=\"attachment_14300\" aria-describedby=\"caption-attachment-14300\" style=\"width: 1400px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-14300 size-full\" title=\"Location and product distribution \" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/3-7.jpg\" alt=\"Location and product distribution \" width=\"1400\" height=\"808\"><figcaption id=\"caption-attachment-14300\" class=\"wp-caption-text\">Easily research and book tours on online websites<\/figcaption><\/figure>\n<\/li>\n<li>Just search for a tourist destination on Google and you will find a series of websites for booking tours online, which is convenient and fast. Take advantage of this as a distribution channel because it brings great efficiency while optimizing operating costs.<\/li>\n<li>\n<h3><strong><em>Promotion, media, and advertising<\/em><\/strong><\/h3>\n<p>This is an important factor in the 4P model for Marketing Planning, helping customers know about your tourism products. Besides running ads on social platforms, content marketing can further explore the destinations your tours target. When customers feel interested and want to travel there, you will be the first choice they see in the article.<\/p>\n<\/li>\n<li>Building a Marketing strategy through media will help you quickly reach and tap into customer needs, with extremely high effectiveness.<\/li>\n<\/ul><h2>Plan for other related product groups<\/h2><p>L\u0129nh v\u1ef1c du l\u1ecbch c\u0169ng l\u00e0 m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 \u0111\u1ec3 khai th\u00e1c cho nhi\u1ec1u nh\u00f3m s\u1ea3n ph\u1ea9m l\u00e0 kh\u00e1ch s\u1ea1n, qu\u1ea7n \u00e1o, d\u1ea7u g\u1ed9i \u0111\u1ea7u, n\u01b0\u1edbc gi\u1ea3i kh\u00e1t,\u2026 N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u0169ng \u0111ang h\u01b0\u1edbng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 kh\u00e1ch h\u00e0ng du l\u1ecbch th\u00ec tham kh\u1ea3o ngay m\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p h\u1eefu \u00edch sau.<\/p><h3>Marketing planning for hotels<\/h3><p>Kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c coi l\u00e0 \u201c<a href=\"https:\/\/vietnamfinance.vn\/hang-hoa-bo-sung-va-hang-hoa-thay-the-la-gi-20180504224209271.htm\" rel=\"nofollow noopener\" target=\"_blank\">complementary product<\/a>\u201d cho du l\u1ecbch. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 khi kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u \u0111i du l\u1ecbch c\u0169ng s\u1ebd xu\u1ea5t hi\u1ec7n th\u00eam nhu c\u1ea7u \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n \u0111\u1ec3 ngh\u1ec9 ng\u01a1i. Hai nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y gi\u00fap gia t\u0103ng doanh s\u1ed1 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p><figure id=\"attachment_14301\" aria-describedby=\"caption-attachment-14301\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-14301 size-full\" title=\"Marketing planning for hotels\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/4-7.jpg\" alt=\"Marketing planning for hotels\" width=\"1280\" height=\"820\"><figcaption id=\"caption-attachment-14301\" class=\"wp-caption-text\">Hyatt Regency \u0110\u00e0 N\u1eb5ng \u2013 h\u01b0\u1edbng t\u1edbi tr\u1ea3i nghi\u1ec7m cao c\u1ea5p cho kh\u00e1ch h\u00e0ng.<\/figcaption><\/figure><p>Similar to tourism products, you can create a 4P marketing MIX plan for your hotel. Some effective solutions are partnering with travel agencies to promote the hotel's image. In addition to focusing on pricing policies for peak\/off-peak seasons and service quality, you can also increase advertising on social platforms.<\/p><p>Combining flight tickets and hotels into a combo is an extremely useful solution. This sales method is very popular and favored due to the convenience and all-in-one experience it offers customers.<\/p><h3>Shampoo products for tourist customers<\/h3><p>Shampoo is an indispensable product in the bathroom and personal hygiene kit for travelers. When planning marketing for shampoo products, you should pay attention to the following points:<\/p><p>Product quality: prioritize emphasizing natural origins, ensuring safety and non-irritation to the skin. You can choose products with a light, gentle fragrance so that customers feel comfortable and relaxed. After the trip, this may become the customer's favorite choice.<\/p><figure id=\"attachment_14302\" aria-describedby=\"caption-attachment-14302\" style=\"width: 1203px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-14302 size-full\" title=\"Shampoo products for tourist customers\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/5.jfif_.jpg\" alt=\"Shampoo products for tourist customers\" width=\"1203\" height=\"720\"><figcaption id=\"caption-attachment-14302\" class=\"wp-caption-text\">B\u1ed9 s\u1ea3n ph\u1ea9m nh\u00e0 t\u1eafm d\u00e0nh cho kh\u00e1ch s\u1ea1n \u2013 nh\u1ecf g\u1ecdn v\u00e0 ti\u1ec7n l\u1ee3i<\/figcaption><\/figure><p>Design and image: the characteristic of this customer group is short-term stays, so single-use packaging will be convenient. Refill the products fully on the shelf after each day.<\/p><h3>Marketing solutions for clothing products<\/h3><p>Because the clothing and fashion market is very broad, tourists are only a small niche within it. When planning marketing for clothing products with the 4Ps, focus on Price to make it more competitive.<\/p><p>Product: tourists will need T-shirts (for the whole group) to participate in teambuilding or clothes made from special fabrics and printed with local tourism images as souvenirs.<\/p><p>For promotion, you should connect with tour groups to more easily reach customers.<\/p><figure id=\"attachment_14303\" aria-describedby=\"caption-attachment-14303\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-14303 size-full\" title=\"Clothing products for tourist groups\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/6-2.jpg\" alt=\"Clothing products for tourist groups\" width=\"1000\" height=\"1000\"><figcaption id=\"caption-attachment-14303\" class=\"wp-caption-text\">Comfortable T-shirts suitable for teambuilding for tourist groups<\/figcaption><\/figure><h3>Beverage products in local tourism<\/h3><p>Beverage products usually already have a specific marketing plan for their brand and do not segment further for tourist customers.<\/p><p>The important thing is to ensure your product appears around customers during their travels. This could be stalls at airports, vending machines, etc. Customers will see their favorite beverage wherever they need it. Therefore, marketing plans for beverages should focus more on distribution (Place).<\/p><p>Thus, each type of product will have its own solutions to approach and boost sales for the target customer group of tourists. Marketing planning for the product should be based on the internal and external environment of the business, product characteristics, and customer needs. Find more useful marketing knowledge at the website of <a href=\"https:\/\/dps.media\/en\/\">DPS<\/a> \u2013 \u0111\u01a1n v\u1ecb cung c\u1ea5p gi\u1ea3i ph\u00e1p marketing chuy\u00ean nghi\u1ec7p cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p><div data-zone-id=\"0\" data-line-index=\"0\" data-line=\"true\"><\/div>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 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Seizing this opportunity, businesses operating in the tourism and hospitality sector need to quickly build [...]<\/p>","protected":false},"author":1,"featured_media":26211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/26203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=26203"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/26203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/26211"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=26203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=26203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=26203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}