{"id":26188,"date":"2025-07-05T00:04:02","date_gmt":"2025-07-04T17:04:02","guid":{"rendered":"https:\/\/dps.media\/bang-gia-kol-2023-ho-tro-booking-tu-a-z-dung-tep-khach-hang\/"},"modified":"2025-07-05T00:04:04","modified_gmt":"2025-07-04T17:04:04","slug":"kol-price-list-2023-a-z-booking-support-building-customer-file","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/kol-price-list-2023-a-z-booking-support-building-customer-file\/","title":{"rendered":"KOL Price List 2023 | A-Z Booking Support Right on Customer File"},"content":{"rendered":"

Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn KOLs c\u00f3 s\u1ee9c m\u1ea1nh to l\u1edbn trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch marketing. Ch\u00ednh v\u00ec v\u1eady m\u00e0 nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y c\u00e1c doanh nghi\u1ec7p l\u1edbn, nh\u1ecf \u0111\u1ed5 x\u00f4 \u0111i t\u00ecm ki\u1ebfm KOLs v\u1ec1 qu\u1ea3ng b\u00e1 cho s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft c\u00e1ch booking KOL hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u chi ph\u00ed nh\u1ea5t cho doanh nghi\u1ec7p. C\u00f9ng DPS<\/a> refer to <\/span>KOL price list<\/span><\/a> and the most detailed KOL booking process, updated for 2023.<\/span><\/p>

What is KOL?\u00a0<\/span><\/h2>

KOL is a term not too unfamiliar to today's youth. It is an abbreviation of the phrase Key Opinion Leader, which can be understood as a leading opinion leader or an influential person. They are experts in a specific field and have influence over a certain community.\u00a0<\/span><\/p>

\"What
What are KOLs?<\/figcaption><\/figure>

For example, in the health and medical field, KOLs are doctors and nutrition experts. In the beauty field, KOLs are beauty bloggers and makeup artists.\u00a0<\/span><\/p>

KOL Classification\u00a0<\/span><\/h2>

KOLs are divided into three main groups: Celebrity, Influencer, and Mass Seeder. These groups bring different effects on different viewer audiences. Therefore, depending on each campaign and target audience, you should choose the appropriate KOL group to achieve the best results as well as the most cost-effective booking price.<\/span><\/p>

\"Choosing
Choosing the right KOL for the campaign and business budget<\/figcaption><\/figure>

Refer to the table below to better understand Celebrity, Influencer, and Mass Seeder:\u00a0<\/span><\/p>\n\n\n\n\n
Celebrity\u00a0<\/span><\/td>\n\n

\u2013 These are famous stars with influence over the media and the community.<\/span><\/p>\n

\u2013 Celebs usually operate in fields of art, entertainment, or sports such as actors, singers, MCs...<\/span><\/p>\n

\u2013 Some famous Celebs include: BTS, Blackpink, David Beckham, Son Tung MTP, Chi Pu...<\/span><\/p>\n<\/td>\n<\/tr>\n

Influencer\u00a0<\/span><\/td>\n\n

\u2013 These are people with influence on social networks who come from many different fields and industries.<\/span><\/p>\n

\u2013 An Influencer can be a famous singer, actor, or any social media user.<\/span><\/p>\n<\/td>\n<\/tr>\n

Mass Seeder\u00a0<\/span><\/td>\n\n

\u2013 These are people who have influence over small, niche customer groups.<\/span><\/p>\n

\u2013 They often share content from Celebs\/Influencers to promote brands to potential customer groups around them.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

KOL Hiring Process on Social Media Platforms\u00a0<\/span><\/h2>

Step 1: Determine the KOL hiring budget\u00a0<\/b><\/p>

Businesses need to determine the KOL budget based on goals, campaign scale, and their financial capacity. Therefore, the larger the KOL's influence, the higher the price.<\/span><\/p>

Step 2: Define the KOL booking objectives\u00a0<\/b><\/p>