{"id":26014,"date":"2025-07-05T00:02:25","date_gmt":"2025-07-04T17:02:25","guid":{"rendered":"https:\/\/dps.media\/bao-cao-xu-huong-tieu-dung-ky-thuat-so-o-viet-nam-quy-1-nam-2023-do-decision-lab-thuc-hien\/"},"modified":"2025-07-05T00:02:47","modified_gmt":"2025-07-04T17:02:47","slug":"report-on-digital-technology-consumption-trends-in-vietnam-q1-2023-conducted-by-decision-lab","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/report-on-digital-technology-consumption-trends-in-vietnam-q1-2023-conducted-by-decision-lab\/","title":{"rendered":"Digital consumption trend report in Vietnam Q1 2023 conducted by Decision Lab"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>The Connected Consumer is a quarterly report conducted by Decision Lab to provide the latest updates on digital consumption behavior of Vietnamese people, helping brands connect effectively with consumers. Information in the report is analyzed by Decision Lab's consulting experts, focusing on consumers' online habits, including social media usage, entertainment (music, movies, online videos), and online shopping.<\/p><figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_1.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7041\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_1.jpg\" alt=\"\" class=\"wp-image-7041\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_2.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7039\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_2.jpg\" alt=\"\" class=\"wp-image-7039\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_3.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7040\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_3.jpg\" alt=\"\" class=\"wp-image-7040\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_4.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7042\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_4.jpg\" alt=\"\" class=\"wp-image-7042\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_5.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7043\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_5.jpg\" alt=\"\" class=\"wp-image-7043\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_6.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7036\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_6.jpg\" alt=\"\" class=\"wp-image-7036\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_7.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7037\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_7.jpg\" alt=\"\" class=\"wp-image-7037\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_8.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7045\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_8.jpg\" alt=\"\" class=\"wp-image-7045\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_9.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7038\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_9.jpg\" alt=\"\" class=\"wp-image-7038\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_10.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7044\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_10.jpg\" alt=\"\" class=\"wp-image-7044\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_11.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7047\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_11.jpg\" alt=\"\" class=\"wp-image-7047\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_12.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7046\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_12.jpg\" alt=\"\" class=\"wp-image-7046\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_13.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7048\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_13.jpg\" alt=\"\" class=\"wp-image-7048\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_14.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7050\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_14.jpg\" alt=\"\" class=\"wp-image-7050\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_15.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7049\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_15.jpg\" alt=\"\" class=\"wp-image-7049\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_16.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7051\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_16.jpg\" alt=\"\" class=\"wp-image-7051\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_17.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7053\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_17.jpg\" alt=\"\" class=\"wp-image-7053\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_18.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7052\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_18.jpg\" alt=\"\" class=\"wp-image-7052\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_19.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7055\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_19.jpg\" alt=\"\" class=\"wp-image-7055\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_20.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7054\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_20.jpg\" alt=\"Generation Y and Z consumers&#039; favorability towards Shopee decreased but increased towards TikTok Shop.\" class=\"wp-image-7054\" title=\"\"><\/a><figcaption class=\"wp-element-caption\">Generation Y and Z consumers' favorability towards Shopee decreased but increased towards TikTok Shop.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_21.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7056\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_21.jpg\" alt=\"\" class=\"wp-image-7056\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_22.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7057\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_22.jpg\" alt=\"\" class=\"wp-image-7057\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_23.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7058\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_23.jpg\" alt=\"\" class=\"wp-image-7058\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_24.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7060\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_24.jpg\" alt=\"\" class=\"wp-image-7060\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_25.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7059\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_25.jpg\" alt=\"\" class=\"wp-image-7059\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_26.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7061\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_26.jpg\" alt=\"\" class=\"wp-image-7061\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_27.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7063\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_27.jpg\" alt=\"\" class=\"wp-image-7063\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_28.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7062\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_28.jpg\" alt=\"\" class=\"wp-image-7062\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_29.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7064\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_29.jpg\" alt=\"\" class=\"wp-image-7064\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_30.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7065\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_30.jpg\" alt=\"\" class=\"wp-image-7065\" title=\"\"><\/a><figcaption class=\"wp-element-caption\">Zalo remains the most used platform in Vietnam for connecting with relatives and friends, despite a slight decrease in usage level.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_31.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7066\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_31.jpg\" alt=\"\" class=\"wp-image-7066\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_32.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7067\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_32.jpg\" alt=\"\" class=\"wp-image-7067\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_33.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7068\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_33.jpg\" alt=\"\" class=\"wp-image-7068\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_34.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7069\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_34.jpg\" alt=\"\" class=\"wp-image-7069\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_35.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7070\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_35.jpg\" alt=\"\" class=\"wp-image-7070\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_36.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7071\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_36.jpg\" alt=\"\" class=\"wp-image-7071\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_37.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7072\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_37.jpg\" alt=\"\" class=\"wp-image-7072\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_38.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7073\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_38.jpg\" alt=\"\" class=\"wp-image-7073\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_39.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7074\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_39.jpg\" alt=\"\" class=\"wp-image-7074\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_40.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7075\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_40.jpg\" alt=\"\" class=\"wp-image-7075\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_41.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7076\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_41.jpg\" alt=\"\" class=\"wp-image-7076\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_42.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7077\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_42.jpg\" alt=\"\" class=\"wp-image-7077\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_43.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7078\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_43.jpg\" alt=\"\" class=\"wp-image-7078\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_44.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7080\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_44.jpg\" alt=\"\" class=\"wp-image-7080\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_45.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7079\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_45.jpg\" alt=\"\" class=\"wp-image-7079\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_46.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7081\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_46.jpg\" alt=\"\" class=\"wp-image-7081\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_47.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7082\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_47.jpg\" alt=\"\" class=\"wp-image-7082\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_48.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7083\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_48.jpg\" alt=\"\" class=\"wp-image-7083\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_49.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7084\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_49.jpg\" alt=\"\" class=\"wp-image-7084\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_50.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7085\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_50.jpg\" alt=\"\" class=\"wp-image-7085\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_51.jpg\" aria-label=\"Dps.media\"><img decoding=\"async\" data-id=\"7086\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Decision-Lab-The-Connected-Consumer-Q1-2023_51.jpg\" alt=\"\" class=\"wp-image-7086\" title=\"\"><\/a><figcaption><\/figcaption><\/figure>\n<\/figure><p><\/p><p>TikTok's dominance in the short video field continued to be challenged in Q1\/2023. Meanwhile, Reels and Shorts maintained similar usage levels compared to the previous quarter. Instagram is also increasingly recognized as a platform for short videos.<\/p><p><br>Although TikTok usage slightly decreased in Q1\/2023, TikTok Shop usage increased strongly. This shows the development of shoppertainment in Vietnam, where e-commerce activities take place on entertainment platforms.<\/p><p><br>Vi\u1ec7c s\u1eed d\u1ee5ng v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c \u1ee9ng d\u1ee5ng g\u1ecdi \u0111\u1ed3 \u0103n v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed t\u1eadp trung v\u00e0o c\u00e1c \u1ee9ng d\u1ee5ng h\u00e0ng \u0111\u1ea7u (Grab & MoMo). \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra th\u00e1ch th\u1ee9c cho c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 Shopee, khi ghi nh\u1eadn s\u1ef1 s\u1ee5t gi\u1ea3m v\u1ec1 s\u1eed d\u1ee5ng v\u00e0 l\u1ef1a ch\u1ecdn \u1edf c\u00e1c danh m\u1ee5c \u0111\u01b0\u1ee3c theo d\u00f5i.<\/p><p>Source: <a href=\"https:\/\/www.decisionlab.co\/\" rel=\"nofollow noopener\" target=\"_blank\">decisionlab<\/a><\/p><div class=\"wp-block-file\"><a id=\"wp-block-file--media-c8140a39-0821-4ff0-ac91-562d7e90e816\" href=\"https:\/\/dps.media\/wp-content\/uploads\/2023\/09\/Decision-Lab-The-Connected-Consumer-Q1-2023.pdf\">Decision Lab The Connected Consumer Q1 2023<\/a><a href=\"https:\/\/dps.media\/wp-content\/uploads\/2023\/09\/Decision-Lab-The-Connected-Consumer-Q1-2023.pdf\" class=\"wp-block-file__button wp-element-button\" aria-describedby=\"wp-block-file--media-c8140a39-0821-4ff0-ac91-562d7e90e816\" download>Download<\/a><\/div>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 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