{"id":25950,"date":"2025-07-05T00:01:57","date_gmt":"2025-07-04T17:01:57","guid":{"rendered":"https:\/\/dps.media\/email-marketing-la-gi\/"},"modified":"2025-07-05T00:02:01","modified_gmt":"2025-07-04T17:02:01","slug":"what-is-email-marketing","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/what-is-email-marketing\/","title":{"rendered":"What is Email Marketing?"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Email marketing is considered one of the most effective forms of marketing that many businesses and individuals love to use. So what is email marketing? <span data-sheets-value='{\"1\":2,\"2\":\"ph\u1ea7n m\u1ec1m email marketing mi\u1ec5n ph\u00ed\"}' data-sheets-userformat='{\"2\":513,\"3\":{\"1\":0},\"12\":0}'>What are free email marketing software? How to write and design beautiful email marketing? How did Vinamilk's email marketing campaign become so successful? Which company currently provides good and affordable email marketing services? Let's find out together!<\/span><\/p><h2>All about email marketing<\/h2><h3>What is email marketing?<\/h3><figure id=\"attachment_7300\" aria-describedby=\"caption-attachment-7300\" style=\"width: 1080px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7300 size-full\" title=\"What is email marketing?\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Grey-Blue-Illustrator-Email-Marketing-Instagram-Post-1.png\" alt=\"What is email marketing?\" width=\"1080\" height=\"1080\"><figcaption id=\"caption-attachment-7300\" class=\"wp-caption-text\">What is email marketing?<\/figcaption><\/figure><p>Email marketing is a form of marketing that uses email to send information, advertise products\/services, and build relationships with customers. Email marketing is usually sent to a list of emails collected from potential or current customers of the business.<\/p><h3>What are the advantages of email marketing?<\/h3><p>Compared to other forms of marketing, email marketing has the following advantages:<\/p><h4>High personalization<\/h4><p>Email marketing can be personalized for each customer segment, helping to increase reach and engagement effectiveness.<\/p><h4>Low cost<\/h4><p>Email marketing is a low-cost form of marketing.<\/p><h4>High open and click-through rates<\/h4><p>According to HubSpot statistics, the average email open rate is 22.61% and the average click-through rate is 2.61%.<\/p><h3>What is the purpose of email marketing?<\/h3><figure id=\"attachment_7305\" aria-describedby=\"caption-attachment-7305\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7305 size-full\" title=\"What is the purpose of email marketing?\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Email-Marketing-Tips-and-Tricks-for-Business.jpg\" alt=\"What is the purpose of email marketing?\" width=\"1200\" height=\"800\"><figcaption id=\"caption-attachment-7305\" class=\"wp-caption-text\">What is the purpose of email marketing?<\/figcaption><\/figure><p>Email marketing can be used for many different purposes, including:<\/p><h4>Marketing products\/services<\/h4><p>Email marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi, khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1,\u2026<\/p><h4>Increase brand awareness<\/h4><p>Email marketing can be used to build brand awareness, introduce the values and benefits of products\/services.<\/p><h4>Encourage customers to make purchases<\/h4><p>Email marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5,\u2026<\/p><h4>Maintain customer relationships<\/h4><p>Email marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i b\u1eb1ng c\u00e1ch g\u1eedi th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i,\u2026<\/p><h3 class=\"query-text ng-tns-c3309166677-28 ng-star-inserted\" dir=\"ltr\">What are the free email marketing software?<\/h3><figure id=\"attachment_7299\" aria-describedby=\"caption-attachment-7299\" style=\"width: 1080px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7299 size-full\" title=\"What are the free email marketing software?\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Purple-and-Pink-Gradient-Illustration-Email-Marketing-Carousel-Instagram-Post.png\" alt=\"What are the free email marketing software?\" width=\"1080\" height=\"1080\"><figcaption id=\"caption-attachment-7299\" class=\"wp-caption-text\">What are the free email marketing software?<\/figcaption><\/figure><p>There are many free email marketing software on the market, suitable for the needs of small and medium businesses. Here are some of the best free email marketing software today:<\/p><h4>Mailchimp<\/h4><p>Mailchimp l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m email marketing ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng. Ph\u1ea7n m\u1ec1m n\u00e0y cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng c\u01a1 b\u1ea3n nh\u01b0 t\u1ea1o v\u00e0 g\u1eedi email, qu\u1ea3n l\u00fd danh s\u00e1ch email, theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch,\u2026<\/p><h4>GetResponse<\/h4><p>GetResponse l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m email marketing m\u1ea1nh m\u1ebd v\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng n\u00e2ng cao nh\u01b0 t\u1ea1o email t\u1ef1 \u0111\u1ed9ng, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, theo d\u00f5i h\u00e0nh vi kh\u00e1ch h\u00e0ng,\u2026<\/p><h4>SendinBlue<\/h4><p>SendinBlue l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m email marketing c\u00f3 t\u00ednh linh ho\u1ea1t cao, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 nhu c\u1ea7u g\u1eedi email h\u00e0ng lo\u1ea1t. Ph\u1ea7n m\u1ec1m n\u00e0y cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng nh\u01b0 g\u1eedi email theo l\u1ecbch tr\u00ecnh, g\u1eedi email theo h\u00e0nh vi kh\u00e1ch h\u00e0ng,\u2026<\/p><h4>Aweber<\/h4><p>Aweber l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m email marketing h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba. Ph\u1ea7n m\u1ec1m n\u00e0y cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng c\u01a1 b\u1ea3n nh\u01b0 t\u1ea1o v\u00e0 g\u1eedi email, qu\u1ea3n l\u00fd danh s\u00e1ch email, theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch,\u2026<\/p><h4>MISA AMIS aiMarketing<\/h4><p>MISA AMIS aiMarketing l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m email marketing \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi MISA. Ph\u1ea7n m\u1ec1m n\u00e0y cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng nh\u01b0 t\u1ea1o v\u00e0 g\u1eedi email, qu\u1ea3n l\u00fd danh s\u00e1ch email, theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch,\u2026<\/p><p>C\u00e1c ph\u1ea7n m\u1ec1m email marketing mi\u1ec5n ph\u00ed th\u01b0\u1eddng c\u00f3 gi\u1edbi h\u1ea1n v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng email \u0111\u01b0\u1ee3c g\u1eedi, dung l\u01b0\u1ee3ng l\u01b0u tr\u1eef,\u2026 Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc nhu c\u1ea7u s\u1eed d\u1ee5ng c\u1ee7a m\u00ecnh \u0111\u1ec3 l\u1ef1a ch\u1ecdn ph\u1ea7n m\u1ec1m ph\u00f9 h\u1ee3p.<\/p><h3 class=\"query-text ng-tns-c3309166677-41 ng-star-inserted\" dir=\"ltr\">How to write email marketing\u00a0<\/h3><p>To write effective email marketing, businesses should keep in mind the following methods:<\/p><h4>C\u00e1ch vi\u1ebft email marketing \u2013 X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a email<\/h4><figure id=\"attachment_7298\" aria-describedby=\"caption-attachment-7298\" style=\"width: 1080px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7298 size-full\" title=\"The purpose is to market products\/services\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Grey-Blue-Illustrator-Email-Marketing-Instagram-Post-.png\" alt=\"The purpose is to market products\/services\" width=\"1080\" height=\"1080\"><figcaption id=\"caption-attachment-7298\" class=\"wp-caption-text\">The purpose is to market products\/services<\/figcaption><\/figure><p>Before starting to write an email, businesses need to clearly define the goal of the email. The goal of the email can be:<\/p><ul>\n\t<li>Ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5:\u00a0Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi, khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1,\u2026<\/li>\n\t<li>Increase brand awareness: Introducing the values and benefits of the product\/service.<\/li>\n\t<li>Th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua h\u00e0ng:\u00a0Cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5,\u2026<\/li>\n\t<li>Duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng:\u00a0G\u1eedi th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i,\u2026<\/li>\n<\/ul><h4>C\u00e1ch vi\u1ebft email marketing \u2013 Nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/h4><p>Businesses need to thoroughly research the target audience of the email before starting to write. This will help businesses understand the needs and desires of the target audience, thereby creating suitable email content that attracts their attention.<\/p><h4>C\u00e1ch vi\u1ebft email marketing\u00a0 \u2013 T\u1ea1o ti\u00eau \u0111\u1ec1 email h\u1ea5p d\u1eabn<\/h4><p>The email subject line is an important factor that determines whether the reader will open the email or not. Businesses need to create short, concise subject lines that go straight to the point and attract the reader's attention.<\/p><h4>Write engaging email content<\/h4><figure id=\"attachment_7304\" aria-describedby=\"caption-attachment-7304\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7304 size-full\" title=\"Write engaging email content on the software\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/email-marketing.jpg\" alt=\"Write engaging email content on the software\" width=\"1200\" height=\"800\"><figcaption id=\"caption-attachment-7304\" class=\"wp-caption-text\">Write engaging email content on the software<\/figcaption><\/figure><p>The email content needs to be presented attractively to capture the reader's attention. The content should be short, concise, straight to the point, and focus on customer benefits.<\/p><h4>Add a call to action<\/h4><p>L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (Call to action \u2013 CTA) l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a email marketing. Doanh nghi\u1ec7p c\u1ea7n th\u00eam l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3 \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi \u0111\u1ecdc th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n.<\/p><h4>Optimize emails for mobile devices<\/h4><p>Nowadays, more and more people use mobile devices to access email. Businesses need to optimize emails for mobile devices to ensure their emails display well on all devices.<\/p><h4>Track and measure effectiveness<\/h4><p>Businesses need to track and measure the effectiveness of their email marketing campaigns in order to evaluate and adjust the campaigns accordingly.<\/p><p>Here are some tips for writing effective marketing emails:<\/p><ul>\n\t<li>Use clear and easy-to-understand language.<\/li>\n\t<li>Focus on customer benefits.<\/li>\n\t<li>Use images and videos to increase appeal.<\/li>\n\t<li>Include a clear and specific call to action.<\/li>\n\t<li>Create personalized emails.<\/li>\n<\/ul><h3>How to design beautiful marketing emails<\/h3><figure id=\"attachment_7297\" aria-describedby=\"caption-attachment-7297\" style=\"width: 940px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7297 size-full\" title=\"How to design beautiful marketing emails with software\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Purple-Yellow-Illustrator-Email-Marketing-Facebook-Post.png\" alt=\"How to design beautiful marketing emails with software\" width=\"940\" height=\"788\"><figcaption id=\"caption-attachment-7297\" class=\"wp-caption-text\">How to design beautiful marketing emails with software<\/figcaption><\/figure><p>Designing attractive marketing emails is an important factor that helps businesses capture customers' attention and increase email open rates. Here are some ways to design beautiful marketing emails:<\/p><h4>Email subject line<\/h4><p>The email subject line is the most important factor determining whether the reader will open the email. Businesses need to create short, concise subject lines that get straight to the point and attract the reader's attention.<\/p><h4>Color<\/h4><p>Color is an important factor that helps create an impression for marketing emails. Businesses should use colors that match their brand and target audience.<\/p><h4>Title<\/h4><p>Images are an effective way to attract the reader's attention. Businesses should use high-quality images that are relevant to the email content.<\/p><h4>Font<\/h4><figure id=\"attachment_7303\" aria-describedby=\"caption-attachment-7303\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7303 size-full\" title=\"What is the best way to choose fonts when designing marketing emails?\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/email-list-1.png\" alt=\"What is the best way to choose fonts when designing marketing emails?\" width=\"1200\" height=\"800\"><figcaption id=\"caption-attachment-7303\" class=\"wp-caption-text\">What is the best way to choose fonts when designing marketing emails?<\/figcaption><\/figure><p>Fonts are an important factor that makes marketing emails easy to read. Businesses should use clear, easy-to-read fonts that are suitable for mobile devices.<\/p><h4>Layout<\/h4><p>Layout is an important factor that makes marketing emails easy to view and understand. Businesses should use logical and scientific layouts so readers can easily absorb the information.<\/p><h4>Content<\/h4><p>Email content is the most important factor in email marketing. Businesses need to create engaging email content that attracts the reader's attention and encourages them to take the desired action.<\/p><h3>How is Vinamilk's email marketing campaign so successful?<\/h3><p>Vinamilk is one of the pioneering companies in the field of email marketing in Vietnam. Vinamilk uses email marketing to promote products\/services, increase brand awareness, and maintain relationships with customers.<\/p><h4>Vinamilk's email marketing subject line<\/h4><p>Vinamilk often uses short, concise subject lines that get straight to the point and attract the reader's attention. For example:<\/p><ul>\n\t<li>20% discount on Vinamilk fresh milk products<\/li>\n\t<li>Free gifts when buying Vinamilk yogurt<\/li>\n\t<li>Latest nutritional information about Vinamilk powdered milk<\/li>\n<\/ul><h4>Vinamilk's email marketing content<\/h4><figure id=\"attachment_7310\" aria-describedby=\"caption-attachment-7310\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7310 size-full\" title=\"Vinamilk&#039;s email marketing design content is beautiful\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/r23r.png\" alt=\"Vinamilk&#039;s email marketing design content is beautiful\" width=\"1280\" height=\"720\"><figcaption id=\"caption-attachment-7310\" class=\"wp-caption-text\">Vinamilk's email marketing design content is beautiful<\/figcaption><\/figure><p>Vinamilk's email content is often presented attractively, capturing the reader's attention. The email content focuses on customer benefits while encouraging customers to take the desired action. For example:<\/p><ul>\n\t<li>Email gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m s\u1eefa t\u01b0\u01a1i Vinamilk:\u00a0Email gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa t\u01b0\u01a1i Vinamilk, bao g\u1ed3m c\u00e1c th\u00f4ng tin v\u1ec1 th\u00e0nh ph\u1ea7n, c\u00f4ng d\u1ee5ng, gi\u00e1 c\u1ea3,\u2026 Email c\u0169ng cung c\u1ea5p th\u00f4ng tin v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111ang di\u1ec5n ra.<\/li>\n\t<li>Email khuy\u1ebfn m\u00e3i:\u00a0Email th\u00f4ng b\u00e1o v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u1ee7a Vinamilk, bao g\u1ed3m gi\u1ea3m gi\u00e1, t\u1eb7ng qu\u00e0,\u2026 Email c\u0169ng cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1ch th\u1ee9c tham gia ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/li>\n\t<li>Nutritional information email:\u00a0An email providing nutritional information about Vinamilk's milk products, including the health benefits of milk.<\/li>\n<\/ul><h4>Vinamilk's email marketing call to action<\/h4><p>L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (Call to action \u2013 CTA) c\u1ee7a Vinamilk th\u01b0\u1eddng r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi \u0111\u1ecdc th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n. V\u00ed d\u1ee5:<\/p><p>Vinamilk fresh milk product introduction email:\u00a0The CTA encourages readers to buy Vinamilk fresh milk products by visiting the website or contacting the hotline.<\/p><p>Promotional email:\u00a0The CTA encourages readers to buy Vinamilk products by entering the promotional code into the shopping cart.<\/p><p>Nutritional information email:\u00a0The CTA encourages readers to share the information with friends and family.<\/p><h2><span data-sheets-value='{\"1\":2,\"2\":\"ph\u1ea7n m\u1ec1m email marketing mi\u1ec5n ph\u00ed\"}' data-sheets-userformat='{\"2\":513,\"3\":{\"1\":0},\"12\":0}'>Which company currently provides good and affordable email marketing services?<\/span><\/h2><h3>Which company should you choose to provide email marketing services?<\/h3><p>Currently, there are many companies providing marketing services. However, finding a dedicated service provider is not an easy task.<\/p><figure id=\"attachment_6969\" aria-describedby=\"caption-attachment-6969\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-6969 size-full\" title=\"DPS - The perfect choice for you\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/364804333_770558341685760_8673311747020229915_n.jpg\" alt=\"DPS - The perfect choice for you\" width=\"1000\" height=\"1000\"><figcaption id=\"caption-attachment-6969\" class=\"wp-caption-text\">DPS \u2013 S\u1ef1 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o d\u00e0nh cho b\u1ea1n<\/figcaption><\/figure><p>Therefore, <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"300\">DPS<\/a> \u0111\u00e3 cung c\u1ea5p d\u1ecbch v\u1ee5 marketing v\u1edbi nhi\u1ec1u b\u00ed k\u00edp \u201cch\u1ea5t ch\u01a1i\u201d m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o nh\u01b0 sau:<\/p><h3>Top 14 super attractive tips you can't miss when sending marketing emails<\/h3><p>Top 14 things DPS finds absolutely true after sending a total of 90,366 marketing emails<\/p><h4>Long-winded emails are taboo<\/h4><p>Emails under 50 words receive 60% more responses.<\/p><h4>Don't use numbers in the subject line<\/h4><p>Emails with numbers in the subject line are opened 46% less.<\/p><h4>Send multiple emails on Wednesday<\/h4><p>Midweek emails receive more responses than those sent on Monday, Friday, or weekends.<\/p><h4>Asking more than one question is wrong<\/h4><p>Only ask one question. The response rate drops when more questions are added.<\/p><h4>Avoid beating around the bush and simplify the text<\/h4><p>V\u00ed d\u1ee5: \u201c\u0110\u1ec3 c\u00f3 th\u1ec3\u201d => thay b\u1eb1ng \u201c\u0111\u1ec3\u201d<\/p><h4>Don't use clich\u00e9s<\/h4><p>\u0110\u1eebng bao gi\u1edd d\u00f9ng \u201cTh\u01b0a \u00f4ng\/b\u00e0\/c\u00f4ng ty\u201d ho\u1eb7c \u201chy v\u1ecdng email n\u00e0y gi\u00fap \u00edch blah blah\u201d<\/p><h4>Send plain text<\/h4><p>\u0110\u1eebng thi\u1ebft k\u1ebf email, thi\u1ebft k\u1ebf ch\u1ec9 l\u00e0m cho email c\u1ee7a b\u1ea1n tr\u00f4ng nh\u01b0 \u201cQu\u1ea3ng c\u00e1o\u201d, g\u1eedi <a href=\"https:\/\/en.wikipedia.org\/wiki\/Text\" rel=\"nofollow noopener\" target=\"_blank\">text<\/a> just send it<\/p><h4>Don't sell anything, right in the first email<\/h4><p>The purpose of the first email is to get a response, don't sell your product right away!<\/p><h4>Ensure not to go to spam<\/h4><p>Warm up your email address and avoid spam words: free trial, investment opportunity, etc.<\/p><h4>The power of P.S.<\/h4><p>Add P.S. if you want to get 141% more responses.<\/p><h4>Only 15 seconds<\/h4><p>Reading time should be limited to 0:15 seconds.<\/p><h4>Short subject line<\/h4><p>Long subject lines won't get high open rates.<\/p><h4>Don't be too friendly<\/h4><p>If you want to get 45% more responses, keep a neutral-serious attitude!<\/p><p>B\u1eaft \u0111\u1ea7u b\u1eb1ng \u201cN\u00e0y\u201d thay v\u00ec \u201cT\u00f4i bi\u1ebft b\u1ea1n nh\u1eadn h\u00e0ng t\u1ea5n email m\u1ed7i ng\u00e0y\u201d<\/p><h4>Font size matters<\/h4><p>If you want to stand out and get 20% more responses than usual in your cold email campaign, increase the font size to H1.<\/p><p>Contact immediately with <a href=\"https:\/\/dps.media\/en\/\">DPS.MEDIA JSC<\/a> to learn more details about our services!<\/p><div data-zone-id=\"0\" data-line-index=\"0\" data-line=\"true\"><\/div>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 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