{"id":25950,"date":"2025-07-05T00:01:57","date_gmt":"2025-07-04T17:01:57","guid":{"rendered":"https:\/\/dps.media\/email-marketing-la-gi\/"},"modified":"2025-07-05T00:02:01","modified_gmt":"2025-07-04T17:02:01","slug":"what-is-email-marketing","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/what-is-email-marketing\/","title":{"rendered":"What is Email Marketing?"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Email marketing is considered one of the most effective forms of marketing that many businesses and individuals love to use. So what is email marketing? <span data-sheets-value='{\"1\":2,\"2\":\"ph\u1ea7n m\u1ec1m email marketing mi\u1ec5n ph\u00ed\"}' data-sheets-userformat='{\"2\":513,\"3\":{\"1\":0},\"12\":0}'>What are free email marketing software? How to write and design beautiful email marketing? How did Vinamilk's email marketing campaign become so successful? Which company currently provides good and affordable email marketing services? Let's find out together!<\/span><\/p><h2>All about email marketing<\/h2><h3>What is email marketing?<\/h3><figure id=\"attachment_7300\" aria-describedby=\"caption-attachment-7300\" style=\"width: 1080px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7300 size-full\" title=\"What is email marketing?\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Grey-Blue-Illustrator-Email-Marketing-Instagram-Post-1.png\" alt=\"What is email marketing?\" width=\"1080\" height=\"1080\"><figcaption id=\"caption-attachment-7300\" class=\"wp-caption-text\">What is email marketing?<\/figcaption><\/figure><p>Email marketing is a form of marketing that uses email to send information, advertise products\/services, and build relationships with customers. Email marketing is usually sent to a list of emails collected from potential or current customers of the business.<\/p><h3>What are the advantages of email marketing?<\/h3><p>Compared to other forms of marketing, email marketing has the following advantages:<\/p><h4>High personalization<\/h4><p>Email marketing can be personalized for each customer segment, helping to increase reach and engagement effectiveness.<\/p><h4>Low cost<\/h4><p>Email marketing is a low-cost form of marketing.<\/p><h4>High open and click-through rates<\/h4><p>According to HubSpot statistics, the average email open rate is 22.61% and the average click-through rate is 2.61%.<\/p><h3>What is the purpose of email marketing?<\/h3><figure id=\"attachment_7305\" aria-describedby=\"caption-attachment-7305\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7305 size-full\" title=\"What is the purpose of email marketing?\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Email-Marketing-Tips-and-Tricks-for-Business.jpg\" alt=\"What is the purpose of email marketing?\" width=\"1200\" height=\"800\"><figcaption id=\"caption-attachment-7305\" class=\"wp-caption-text\">What is the purpose of email marketing?<\/figcaption><\/figure><p>Email marketing can be used for many different purposes, including:<\/p><h4>Marketing products\/services<\/h4><p>Email marketing can be used to introduce new products\/services, promotions, discounts, etc.<\/p><h4>Increase brand awareness<\/h4><p>Email marketing can be used to build brand awareness, introduce the values and benefits of products\/services.<\/p><h4>Encourage customers to make purchases<\/h4><p>Email marketing can be used to drive customer purchases by providing information about products\/services, encouraging customers to review products\/services, etc.<\/p><h4>Maintain customer relationships<\/h4><p>Email marketing can be used to maintain relationships with existing customers by sending updates about products\/services, promotions, etc.<\/p><h3 class=\"query-text ng-tns-c3309166677-28 ng-star-inserted\" dir=\"ltr\">What are the free email marketing software?<\/h3><figure id=\"attachment_7299\" aria-describedby=\"caption-attachment-7299\" style=\"width: 1080px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7299 size-full\" title=\"What are the free email marketing software?\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Purple-and-Pink-Gradient-Illustration-Email-Marketing-Carousel-Instagram-Post.png\" alt=\"What are the free email marketing software?\" width=\"1080\" height=\"1080\"><figcaption id=\"caption-attachment-7299\" class=\"wp-caption-text\">What are the free email marketing software?<\/figcaption><\/figure><p>There are many free email marketing software on the market, suitable for the needs of small and medium businesses. Here are some of the best free email marketing software today:<\/p><h4>Mailchimp<\/h4><p>Mailchimp is a popular and widely used email marketing software. This software provides basic features such as creating and sending emails, managing email lists, tracking campaign effectiveness, etc.<\/p><h4>GetResponse<\/h4><p>GetResponse is a powerful email marketing software with many advanced features such as automated email creation, customer segmentation, customer behavior tracking, etc.<\/p><h4>SendinBlue<\/h4><p>SendinBlue is a highly flexible email marketing software, suitable for businesses with bulk email needs. This software provides features such as scheduled emailing, behavior-based emailing, etc.<\/p><h4>Aweber<\/h4><p>Aweber is an email marketing software aimed at small and medium-sized businesses. This software provides basic features such as creating and sending emails, managing email lists, tracking campaign effectiveness, etc.<\/p><h4>MISA AMIS aiMarketing<\/h4><p>MISA AMIS aiMarketing is an email marketing software developed by MISA. This software provides features such as creating and sending emails, managing email lists, tracking campaign effectiveness, etc.<\/p><p>Free email marketing software often has limits on the number of emails sent, storage capacity, etc. Therefore, businesses need to consider their usage needs to choose the appropriate software.<\/p><h3 class=\"query-text ng-tns-c3309166677-41 ng-star-inserted\" dir=\"ltr\">How to write email marketing\u00a0<\/h3><p>To write effective email marketing, businesses should keep in mind the following methods:<\/p><h4>How to write email marketing \u2013 Define the email objective<\/h4><figure id=\"attachment_7298\" aria-describedby=\"caption-attachment-7298\" style=\"width: 1080px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7298 size-full\" title=\"The purpose is to market products\/services\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Grey-Blue-Illustrator-Email-Marketing-Instagram-Post-.png\" alt=\"The purpose is to market products\/services\" width=\"1080\" height=\"1080\"><figcaption id=\"caption-attachment-7298\" class=\"wp-caption-text\">The purpose is to market products\/services<\/figcaption><\/figure><p>Before starting to write an email, businesses need to clearly define the goal of the email. The goal of the email can be:<\/p><ul>\n\t<li>Product\/service marketing: Introducing new products\/services, promotions, discounts, etc.<\/li>\n\t<li>Increase brand awareness: Introducing the values and benefits of the product\/service.<\/li>\n\t<li>Driving customer purchases: Providing information about products\/services, encouraging customers to review products\/services, etc.<\/li>\n\t<li>Maintaining customer relationships: Sending updates about products\/services, promotions, etc.<\/li>\n<\/ul><h4>How to write email marketing \u2013 Research target audience<\/h4><p>Businesses need to thoroughly research the target audience of the email before starting to write. This will help businesses understand the needs and desires of the target audience, thereby creating suitable email content that attracts their attention.<\/p><h4>How to write email marketing \u2013 Create attractive email subject lines<\/h4><p>The email subject line is an important factor that determines whether the reader will open the email or not. Businesses need to create short, concise subject lines that go straight to the point and attract the reader's attention.<\/p><h4>Write engaging email content<\/h4><figure id=\"attachment_7304\" aria-describedby=\"caption-attachment-7304\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7304 size-full\" title=\"Write engaging email content on the software\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/email-marketing.jpg\" alt=\"Write engaging email content on the software\" width=\"1200\" height=\"800\"><figcaption id=\"caption-attachment-7304\" class=\"wp-caption-text\">Write engaging email content on the software<\/figcaption><\/figure><p>The email content needs to be presented attractively to capture the reader's attention. The content should be short, concise, straight to the point, and focus on customer benefits.<\/p><h4>Add a call to action<\/h4><p>Call to action (CTA) is an important factor helping businesses achieve email marketing goals. Businesses need to add clear and specific calls to action to encourage readers to take the desired action.<\/p><h4>Optimize emails for mobile devices<\/h4><p>Nowadays, more and more people use mobile devices to access email. Businesses need to optimize emails for mobile devices to ensure their emails display well on all devices.<\/p><h4>Track and measure effectiveness<\/h4><p>Businesses need to track and measure the effectiveness of their email marketing campaigns in order to evaluate and adjust the campaigns accordingly.<\/p><p>Here are some tips for writing effective marketing emails:<\/p><ul>\n\t<li>Use clear and easy-to-understand language.<\/li>\n\t<li>Focus on customer benefits.<\/li>\n\t<li>Use images and videos to increase appeal.<\/li>\n\t<li>Include a clear and specific call to action.<\/li>\n\t<li>Create personalized emails.<\/li>\n<\/ul><h3>How to design beautiful marketing emails<\/h3><figure id=\"attachment_7297\" aria-describedby=\"caption-attachment-7297\" style=\"width: 940px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7297 size-full\" title=\"How to design beautiful marketing emails with software\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/Purple-Yellow-Illustrator-Email-Marketing-Facebook-Post.png\" alt=\"How to design beautiful marketing emails with software\" width=\"940\" height=\"788\"><figcaption id=\"caption-attachment-7297\" class=\"wp-caption-text\">How to design beautiful marketing emails with software<\/figcaption><\/figure><p>Designing attractive marketing emails is an important factor that helps businesses capture customers' attention and increase email open rates. Here are some ways to design beautiful marketing emails:<\/p><h4>Email subject line<\/h4><p>The email subject line is the most important factor determining whether the reader will open the email. Businesses need to create short, concise subject lines that get straight to the point and attract the reader's attention.<\/p><h4>Color<\/h4><p>Color is an important factor that helps create an impression for marketing emails. Businesses should use colors that match their brand and target audience.<\/p><h4>Title<\/h4><p>Images are an effective way to attract the reader's attention. Businesses should use high-quality images that are relevant to the email content.<\/p><h4>Font<\/h4><figure id=\"attachment_7303\" aria-describedby=\"caption-attachment-7303\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7303 size-full\" title=\"What is the best way to choose fonts when designing marketing emails?\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/email-list-1.png\" alt=\"What is the best way to choose fonts when designing marketing emails?\" width=\"1200\" height=\"800\"><figcaption id=\"caption-attachment-7303\" class=\"wp-caption-text\">What is the best way to choose fonts when designing marketing emails?<\/figcaption><\/figure><p>Fonts are an important factor that makes marketing emails easy to read. Businesses should use clear, easy-to-read fonts that are suitable for mobile devices.<\/p><h4>Layout<\/h4><p>Layout is an important factor that makes marketing emails easy to view and understand. Businesses should use logical and scientific layouts so readers can easily absorb the information.<\/p><h4>Content<\/h4><p>Email content is the most important factor in email marketing. Businesses need to create engaging email content that attracts the reader's attention and encourages them to take the desired action.<\/p><h3>How is Vinamilk's email marketing campaign so successful?<\/h3><p>Vinamilk is one of the pioneering companies in the field of email marketing in Vietnam. Vinamilk uses email marketing to promote products\/services, increase brand awareness, and maintain relationships with customers.<\/p><h4>Vinamilk's email marketing subject line<\/h4><p>Vinamilk often uses short, concise subject lines that get straight to the point and attract the reader's attention. For example:<\/p><ul>\n\t<li>20% discount on Vinamilk fresh milk products<\/li>\n\t<li>Free gifts when buying Vinamilk yogurt<\/li>\n\t<li>Latest nutritional information about Vinamilk powdered milk<\/li>\n<\/ul><h4>Vinamilk's email marketing content<\/h4><figure id=\"attachment_7310\" aria-describedby=\"caption-attachment-7310\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7310 size-full\" title=\"Vinamilk&#039;s email marketing design content is beautiful\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/r23r.png\" alt=\"Vinamilk&#039;s email marketing design content is beautiful\" width=\"1280\" height=\"720\"><figcaption id=\"caption-attachment-7310\" class=\"wp-caption-text\">Vinamilk's email marketing design content is beautiful<\/figcaption><\/figure><p>Vinamilk's email content is often presented attractively, capturing the reader's attention. The email content focuses on customer benefits while encouraging customers to take the desired action. For example:<\/p><ul>\n\t<li>Email introducing Vinamilk fresh milk products: Email introducing Vinamilk fresh milk products, including information on ingredients, uses, prices, etc. The email also provides information about ongoing promotions.<\/li>\n\t<li>Promotional email: Email announcing Vinamilk's promotional programs, including discounts, gifts, etc. The email also provides information on how to participate in the promotion.<\/li>\n\t<li>Nutritional information email:\u00a0An email providing nutritional information about Vinamilk's milk products, including the health benefits of milk.<\/li>\n<\/ul><h4>Vinamilk's email marketing call to action<\/h4><p>Vinamilk's Call to Action (CTA) is often clear and specific, encouraging readers to take the desired action. For example:<\/p><p>Vinamilk fresh milk product introduction email:\u00a0The CTA encourages readers to buy Vinamilk fresh milk products by visiting the website or contacting the hotline.<\/p><p>Promotional email:\u00a0The CTA encourages readers to buy Vinamilk products by entering the promotional code into the shopping cart.<\/p><p>Nutritional information email:\u00a0The CTA encourages readers to share the information with friends and family.<\/p><h2><span data-sheets-value='{\"1\":2,\"2\":\"ph\u1ea7n m\u1ec1m email marketing mi\u1ec5n ph\u00ed\"}' data-sheets-userformat='{\"2\":513,\"3\":{\"1\":0},\"12\":0}'>Which company currently provides good and affordable email marketing services?<\/span><\/h2><h3>Which company should you choose to provide email marketing services?<\/h3><p>Currently, there are many companies providing marketing services. However, finding a dedicated service provider is not an easy task.<\/p><figure id=\"attachment_6969\" aria-describedby=\"caption-attachment-6969\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-6969 size-full\" title=\"DPS - The perfect choice for you\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/364804333_770558341685760_8673311747020229915_n.jpg\" alt=\"DPS - The perfect choice for you\" width=\"1000\" height=\"1000\"><figcaption id=\"caption-attachment-6969\" class=\"wp-caption-text\">DPS \u2013 The perfect choice for you<\/figcaption><\/figure><p>Therefore, <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"300\">DPS<\/a> has provided marketing services with many \u201ccool\u201d tips that you can refer to as follows:<\/p><h3>Top 14 super attractive tips you can't miss when sending marketing emails<\/h3><p>Top 14 things DPS finds absolutely true after sending a total of 90,366 marketing emails<\/p><h4>Long-winded emails are taboo<\/h4><p>Emails under 50 words receive 60% more responses.<\/p><h4>Don't use numbers in the subject line<\/h4><p>Emails with numbers in the subject line are opened 46% less.<\/p><h4>Send multiple emails on Wednesday<\/h4><p>Midweek emails receive more responses than those sent on Monday, Friday, or weekends.<\/p><h4>Asking more than one question is wrong<\/h4><p>Only ask one question. The response rate drops when more questions are added.<\/p><h4>Avoid beating around the bush and simplify the text<\/h4><p>Example: \u201cIn order to\u201d =&gt; replace with \u201cto\u201d<\/p><h4>Don't use clich\u00e9s<\/h4><p>Never use \u201cDear Mr\/Ms\/Company\u201d or \u201chope this email helps blah blah\u201d<\/p><h4>Send plain text<\/h4><p>Don't design emails, design only makes your email look like \u201cAdvertising\u201d, send <a href=\"https:\/\/en.wikipedia.org\/wiki\/Text\" rel=\"nofollow noopener\" target=\"_blank\">text<\/a> just send it<\/p><h4>Don't sell anything, right in the first email<\/h4><p>The purpose of the first email is to get a response, don't sell your product right away!<\/p><h4>Ensure not to go to spam<\/h4><p>Warm up your email address and avoid spam words: free trial, investment opportunity, etc.<\/p><h4>The power of P.S.<\/h4><p>Add P.S. if you want to get 141% more responses.<\/p><h4>Only 15 seconds<\/h4><p>Reading time should be limited to 0:15 seconds.<\/p><h4>Short subject line<\/h4><p>Long subject lines won't get high open rates.<\/p><h4>Don't be too friendly<\/h4><p>If you want to get 45% more responses, keep a neutral-serious attitude!<\/p><p>Start with \u201cHey\u201d instead of \u201cI know you get tons of emails every day\u201d<\/p><h4>Font size matters<\/h4><p>If you want to stand out and get 20% more responses than usual in your cold email campaign, increase the font size to H1.<\/p><p>Contact immediately with <a href=\"https:\/\/dps.media\/en\/\">DPS.MEDIA JSC<\/a> to learn more details about our services!<\/p><div data-zone-id=\"0\" data-line-index=\"0\" data-line=\"true\"><\/div>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 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So what is email marketing? What are free email marketing software? How to write and design beautiful email marketing? The email marketing campaign of [...]<\/p>","protected":false},"author":1,"featured_media":25961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84,85,1],"tags":[],"class_list":["post-25950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-email-marketing","category-uncategorized"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/25950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=25950"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/25950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/25961"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=25950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=25950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=25950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}