{"id":25683,"date":"2025-07-04T23:59:15","date_gmt":"2025-07-04T16:59:15","guid":{"rendered":"https:\/\/dps.media\/quang-cao-gas-shopee-giai-phap-hoan-hao-de-tang-doanh-so-x2-tren-shopee\/"},"modified":"2025-07-04T23:59:19","modified_gmt":"2025-07-04T16:59:19","slug":"shopee-gas-advertising-the-perfect-solution-to-double-sales-on-shopee","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/shopee-gas-advertising-the-perfect-solution-to-double-sales-on-shopee\/","title":{"rendered":"GAS Shopee Advertising: The Perfect Solution to Double Sales on Shopee"},"content":{"rendered":"

Do you want your products to appear at the top of Google search results and attract thousands of visits every day? GAS ads are the solution you are looking for. This article will help you clearly understand why you should run GAS ads and how GAS ads work. DPS Media<\/a> It will guide you in detail on how to run GAS Shopee ads. Additionally, you will learn tips to optimize GAS Ad campaigns and achieve the highest effectiveness.<\/em><\/p>

What is Google Ads on Shopee (GAS)?<\/h2>

Google Ads with Shopee (GAS) is an advertising form that allows brands and sellers on Shopee to create flexible and effective ad campaigns on the Google platform. With GAS, your ads will automatically adjust to fit each customer's search keywords, helping increase reach and conversions.<\/p>

\"Shopee
Shopee GAS Ads \u2013 The perfect solution to increase sales on Shopee<\/figcaption><\/figure>

How GAS Shopee ads work<\/h2>

The operating process of GAS Shopee ads<\/h3>

Campaign setup<\/h4>

Google Shopee Ads (GAS) start with brands creating and managing their ad campaigns through their Google Ads account. Here, you will set important parameters such as budget, target audience, and products to advertise.<\/p>

Ad display<\/h4>

After the campaign is set up, product ads will start appearing on Google's search results page. Whenever a user searches for a product related to yours, your ad may appear. This ad format usually includes product images, prices, and store names, helping users easily compare and make purchase decisions.\u00a0<\/p>

\"Products
Products will start appearing on Google after GAS Shopee ads are successfully set up.<\/figcaption><\/figure>

Effectiveness measurement<\/h4>

To evaluate the effectiveness of ad campaigns, Shopee provides sellers with detailed sales data reports. These reports show how many customers clicked your ads, how many made purchases, and the revenue you achieved.<\/p>

With this information, sellers can adjust their campaigns to achieve the best results. For example, if a product sells well, you can increase the budget for that product. Conversely, if a product is ineffective, you can temporarily pause ads for that product.<\/p>

Display platform<\/h3>

Your shopping experience will become smarter and more convenient than ever when personalized across Google's diverse products. From searching for products on Google Search, comparing prices on Google Shopping, discovering nearby stores on Maps, to watching product review videos on YouTube, your entire shopping journey is accompanied by Google suggesting the most suitable products for your needs and personal preferences.<\/p>

Why choose Google collaboration ads with Shopee (GAS)?<\/h2>

Increase the ability to reach target customers<\/h3>

Google advertising with Shopee acts as a bridge, bringing your products closer to millions of potential customers searching on Google<\/a>. By leveraging advanced data analysis tools, you can target specific customer segments, those with needs and preferences suitable for your products. This not only helps increase traffic to your store but also helps you build a loyal customer community.<\/p>

Improve conversion efficiency<\/h3>

This advertising format delivers a seamless and attractive shopping experience for customers. With vivid product images, detailed information, and the ability to connect directly to the product page on Shopee, Google ads shorten the purchasing process and increase the conversion rate. Additionally, optimizing the user experience also helps build trust and create customer satisfaction.<\/p>

\"Shopee
Shopee GAS ads help increase conversion rates thanks to a seamless shopping experience<\/figcaption><\/figure>

Measure and optimize business effectiveness<\/h3>

Google advertising with Shopee is not only an advertising tool but also a powerful data analysis tool. Thanks to detailed reports, you can monitor the effectiveness of each campaign and make appropriate adjustments. Continuous measurement and optimization help you maximize your advertising budget and achieve the best business results.<\/p>

Types of Google ads with Shopee (GAS)<\/h2>

Google ad formats with Shopee (GAS)<\/h3>

The two main formats of GAS ads are Google Shopping and Google Search (Carousel Ads). Google Shopping ads focus on displaying product details visually, usually appearing at the top of search results, helping users easily compare and decide to purchase. Carousel Ads allow advertisers to showcase multiple products in one ad, attracting user attention and increasing click potential.<\/p>

Besides the two main formats, GAS ads also offer various other ad types to diversify your campaigns, such as Video ads, Display ads, each with its own advantages. Video ads help you create short, engaging videos to introduce products, while Display ads allow you to customize banners to show on multiple platforms. This increases customer reach and creates more impressive brand impressions.<\/p>

\"Google
Google advertising with Shopee (GAS) provides diverse formats to help sellers reach customers more effectively.<\/figcaption><\/figure>

Display platform<\/h3>

GAS ads can be displayed across multiple Google platforms, including YouTube, Display Network, Gmail, Google Shopping, Search (SEM), Maps, and Discover. This helps businesses not only limit their marketing to a single channel but also expand their reach to millions of active users on these platforms, thereby increasing interaction and conversion rates.<\/p>

\"Platforms
Platforms displaying GAS ads<\/figcaption><\/figure>

2 registration methods for Google collaboration ads with Shopee (GAS)<\/h2>

Self-managed brand<\/h3>

If you are a brand wanting full control and to explore various ad formats, self-managed registration is suitable for you. The registration process is quite simple: you create a new Google Ads account and provide detailed information about your Shopee store to Shopee. Then, Shopee will send you invitation links to grant access to advertising management tools. With this method, you can set up, manage, and optimize your ad campaigns independently.<\/p>

Shopee managed<\/h3>

If you want Shopee to assist you in setting up and optimizing ad campaigns, you can choose the Shopee-managed option. With this method, you only need to contact your shop account manager or Shopee's category agent to send a request. Shopee will create a commercial agreement, and after signing, the team will directly set up and manage your Google Ads campaigns. This method suits brands focusing on business without spending too much time managing ads.<\/p>

\"You
You can choose to register for GAS ads self-managed or Shopee-managed<\/figcaption><\/figure>

How to run Google Ads with Shopee (GAS)<\/span><\/h2>

Start a new campaign<\/h3>

To start creating a new Google Shopping ad campaign, you need to click on the \u201c+\u201d icon on the Google Ads interface. This icon is usually located in the upper left corner of the screen and is the gateway for you to create various advertising campaigns.<\/p>

Choose campaign type<\/h3>

After clicking the \u201c+\u201d icon, you will be taken to a menu of campaign types. Here, please select \u201cShopping\u201d. This is a campaign type specifically for product advertising, helping your products display visually with images and detailed information on Google search result pages.<\/p>

\"Select
Select the Shopping campaign type<\/figcaption><\/figure>

Select campaign objective<\/h3>

Next, you will be asked to select a goal for your campaign. In this case, we select \u201cSales first\u201d and then select \u201cShopping\u201d. This means the main goal of the campaign is to encourage users to buy your products.<\/p>

Link with Merchant Center<\/h3>

To run Google Shopping ads, you need to link your Google Ads account with your Google Merchant Center account. The Merchant Center account contains all information about your products, including images, prices, descriptions, etc. Select the Merchant Center account and the country where you want to sell.<\/p>

Customize campaign<\/h3>

In the final step, you can customize your campaign by adding images, videos, and text. These elements will be displayed alongside your products in the ads. This customization helps you create impressive ads and attract customer attention.<\/p>

Note the image requirements when setting up a GAS ad campaign: Your product images need to have a landscape ratio (1.91:1), the optimal size is 1200\u00d7628 pixels, and the capacity is not more than 1MB. Besides, images must be clear, not blurred, smudged, or broken. Complying with these requirements will help your ads stand out more, thereby increasing click-through and conversion rates.\u00a0<\/p>

\"Add
Add content and media to your campaign<\/figcaption><\/figure>

How to optimize GAS Shopee Ad campaigns<\/h2>

Campaign running time<\/h3>

One of the most important factors affecting the effectiveness of GAS campaigns is the running time. Campaigns running from 4-6 weeks usually achieve significantly higher ROAS compared to shorter campaigns. This shows that Google's algorithm needs time to learn and optimize ads. Therefore, to achieve the best results, ensure your campaigns run at least 2 weeks and ideally 4-6 weeks.<\/p>

Optimize Shopee landing page<\/h3>

The Shopee landing page is where users arrive after clicking the ad. A high-quality landing page will help increase conversion rates and build customer trust. To optimize your Shopee store, you need to build a user-friendly interface, clear product information, along with attractive promotions and offers.<\/p>

\"Design
Design a beautiful, neat store to create attraction<\/figcaption><\/figure>

Adjust flexible bidding<\/h3>

Bid price is a key factor determining the ad display position and the cost you pay per click. To optimize bids, you can use automatic or manual bidding strategies. Additionally, adjusting bids by position, device, and time of day is an effective way to increase conversion rates and reduce costs.<\/p>

Bidding strategy<\/h3>

A suitable bidding strategy will help you optimize costs and achieve campaign goals. You should start with the eCPC strategy to optimize cost per conversion, especially in the early stage when data is limited. When the campaign has collected enough data (about 20 conversions), you can switch to the tROAS strategy to optimize revenue per ad spend. Note, tROAS bids should be set based on Google's suggestions or the current ROAS performance of the campaign.<\/p>

Note: In the early stage when fewer than 20 conversions are reached, if the budget is limited, you can apply the following strategies:<\/p>