{"id":25554,"date":"2025-07-04T23:58:14","date_gmt":"2025-07-04T16:58:14","guid":{"rendered":"https:\/\/dps.media\/top-5-kol-my-pham-noi-tieng-nhat-viet-nam\/"},"modified":"2025-07-04T23:58:18","modified_gmt":"2025-07-04T16:58:18","slug":"top-5-most-famous-cosmetics-kols-in-vietnam","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/top-5-most-famous-cosmetics-kols-in-vietnam\/","title":{"rendered":"Top 5 Most Famous Beauty KOLs in Vietnam"},"content":{"rendered":"

The race to claim the position of famous KOC\/KOL in cosmetics is becoming increasingly fierce. On today's social networks, thousands of new cosmetic reviewers appear, competing to attract the community's attention. However, this also opens many opportunities for those passionate about beauty and possessing professional knowledge. By creating quality, unique, and trend-appropriate content, KOLs\/KOC Beauty cosmetic reviewers can build a loyal community and achieve success in their careers.<\/em><\/p>

What are KOL\/KOC in cosmetics?<\/h2>

KOL (Key Opinion Leader) and KOC (Key Opinion Consumer) are becoming popular terms in marketing, especially in the cosmetics field. KOLs are usually people with significant influence, experts, or celebrities who can strongly impact public awareness of a product. Meanwhile, KOCs are ordinary consumers who influence others by sharing personal experiences. They bring authenticity and closeness in reviews, making their feedback easily trusted by other consumers.<\/p>

\"The
The combination of KOL and KOC in cosmetics is a new trend, helping brands reach the right customer segments and build trust more effectively.<\/figcaption><\/figure>

The influence of KOL\/KOC in cosmetic reviews<\/h2>

For consumers<\/h3>

The evaluations of cosmetics by KOLs and KOCs have changed how consumers approach products. When an influencer or a genuine consumer shares their experience, it creates a strong personal connection with followers. Consumers can easily perceive the product's authenticity through others' usage experiences. These reviews not only provide more information but also increase reliability, leading to more confident purchasing decisions. In many cases, KOC's real experiences can be even more valuable than the brand's flashy advertisements.<\/p>

For brands<\/h3>

Using KOLs and KOCs to market cosmetics brings many benefits to brands. KOLs with large fan bases can quickly spread product information, while KOCs offer authentic perspectives without pressure from advertising contracts. This helps build customer trust and increases conversion rates. Moreover, combining these two types allows brands to reach diverse audiences, from luxury product lovers to those who prefer genuine and close experiences. This is a strategy many brands use to expand their reach and strengthen their position in consumers' minds.<\/p>

\"KOLs
KOLs and KOCs together create a strong spreading effect, helping build trust and boost sales for cosmetic brands.<\/figcaption><\/figure>

For the cosmetics industry<\/h3>

The development of KOLs and KOCs has fundamentally changed how the cosmetics industry approaches and interacts with consumers. Previously, the cosmetics industry relied heavily on traditional media channels and large advertising campaigns. Now, with the participation of KOLs and KOCs, the industry has become closer to consumers, focusing on sharing personal experiences and brand stories. This not only helps the cosmetics industry continue to grow strongly but also promotes innovation and creativity, offering more product and service choices for consumers.<\/p>

Classification of KOL\/KOC in cosmetics<\/h2>\n\n\n\n\n\n\n
Types<\/td>\n\u00a0Definition\u00a0<\/td>\nExample<\/td>\n<\/tr>\n
Macro KOL<\/td>\nPeople with large influence, usually celebrities or experts in the cosmetics field. They can create strong and rapid influence.<\/td>\nSingers, actors, models<\/td>\n<\/tr>\n
Micro KOL<\/td>\nPeople with medium influence, usually bloggers or influencers specializing in beauty.\u00a0<\/td>\nBeauty bloggers, YouTubers specializing in beauty<\/td>\n<\/tr>\n
Nano KOL<\/td>\nPeople with small but loyal followings, usually with deep knowledge about a specific product.<\/td>\nNatural cosmetics enthusiasts<\/td>\n<\/tr>\n
KOC<\/td>\nOrdinary consumers, not celebrities but share product experiences in an authentic and close manner.\u00a0<\/td>\nUsers reviewing on social networks<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

Opportunities and challenges of KOL\/KOC in cosmetics<\/h2>

Opportunities<\/h3>

The cosmetics industry is increasingly developing, leading to the rise of KOLs\/KOCs. They are like shining stars, attracting the attention of millions of social media users. With great influence, cosmetic KOLs\/KOCs hold extremely attractive opportunities. They can collaborate with big brands, participate in large-scale advertising campaigns, and even build their own personal brands. Having a loyal fan community not only brings stable income but also helps them become influential voices in the beauty industry.<\/p>

Challenges<\/h3>

Alongside bright opportunities, the KOL\/KOC cosmetics profession also comes with many challenges.<\/a> The increasing competition pressure as more people want to become KOLs grows daily. To retain their audience, KOLs must continuously create new, unique, and creative content. Besides, ensuring authenticity in reviews is also a difficult issue. A small mistake can seriously affect a KOL's reputation. Moreover, balancing personal life and work is also a significant challenge for those in this profession.<\/p>

\"Creativity
Creativity pressure, maintaining reputation, and balancing life are major challenges for cosmetic KOLs\/KOCs.<\/figcaption><\/figure>

Top 5 most famous KOL\/KOC in cosmetics in Vietnam<\/h2>

V\u00f5 H\u00e0 Linh<\/h3>

V\u00f5 H\u00e0 Linh, \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 \u201cChi\u1ebfn th\u1ea7n review,\u201d nhanh ch\u00f3ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u1ed9ng \u0111\u1ed3ng l\u00e0m \u0111\u1eb9p Vi\u1ec7t Nam v\u1edbi nh\u1eefng video chia s\u1ebb v\u1ec1 m\u1ef9 ph\u1ea9m ch\u00e2n th\u1ef1c v\u00e0 \u0111\u00e1ng tin c\u1eady. Sau h\u01a1n ba th\u00e1ng b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c Beauty Blogger, c\u00f4 \u0111\u00e3 \u0111\u1ea1t h\u01a1n 1 tri\u1ec7u l\u01b0\u1ee3t theo d\u00f5i tr\u00ean TikTok v\u00e0 h\u01a1n 1,2 tri\u1ec7u ng\u01b0\u1eddi \u0111\u0103ng k\u00fd tr\u00ean YouTube \u2013 nh\u1eefng con s\u1ed1 m\u01a1 \u01b0\u1edbc c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi trong ng\u00e0nh. V\u1edbi phong c\u00e1ch \u0111\u00e1nh gi\u00e1 th\u1eb3ng th\u1eafn v\u00e0 tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1ef1c, V\u00f5 H\u00e0 Linh \u0111\u00e3 tr\u1edf th\u00e0nh ng\u00f4i sao s\u00e1ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt nh\u01b0 Vaseline, Paula\u2019s Choice, Derma, The Ordinary v\u00e0 Hada Labo,\u2026<\/p>

\"Vo
V\u00f5 H\u00e0 Linh (H\u00e0 Linh Official) \u2013 Chi\u1ebfn th\u1ea7n review m\u1ef9 ph\u1ea9m<\/figcaption><\/figure>

Changmakeup<\/h3>

Changmakeup, a Famous beauty KOL<\/a> in the Vietnamese beauty community, formerly a member of the famous dance group ST.319 before transitioning to become a Beauty Blogger. She stands out with her ability to review lipstick lines from big brands like Dior and 3CE. Combined with her seductive appearance and fresh smile, Changmakeup not only attracts more than 1.24 million subscribers on YouTube but also creates a unique mark when collaborating with Miracle Apo to launch a lipstick line with a personal style, affirming the position of a beauty KOL in the beauty industry.<\/p>

\"Changmakeup
Changmakeup \u2013 N\u1eef ho\u00e0ng makeup t\u00e0i n\u0103ng<\/figcaption><\/figure>

Trinh Ph\u1ea1m<\/h3>

With a friendly beauty style towards the environment, Trinh Pham has conquered millions of fans through close and practical beauty product review videos. Her YouTube account attracts more than 1.2 million subscribers, while on TikTok and Facebook, she also has a large fan base. Trinh's shares are not only attractive but also highly practical, especially when evaluating brands like Cocoon, L\u2019Or\u00e9al, and Innisfree, helping viewers have an honest and useful perspective on beauty products.<\/p>

\"Trinh
Trinh Ph\u1ea1m \u2013 Beauty blogger \u0111a t\u00e0i<\/figcaption><\/figure>

V\u0169 Duy (Call Me Duy)<\/h3>

Vu Duy, also known as Call Me Duy, rose strongly after winning the first season of the KOC Vietnam competition. He quickly affirmed his name not only in the beauty field but also in fashion, with a smart and modern dressing style. As a beauty investment enthusiast, Duy often reviews products from sunscreen to facial cleansers, providing viewers with honest and detailed assessments. The brands Call Me Duy has experienced include Vichy, Paula\u2019s Choice, M.O.I, and The Ordinary, along with shares about advanced skincare routines.<\/p>

\"Trinh
V\u0169 Duy (Call Me Duy) \u2013 KOL s\u1edf h\u1eefu l\u01b0\u1ee3ng fan \u0111\u00f4ng \u0111\u1ea3o<\/figcaption><\/figure>

R\u01b0 (B\u00f9i Xu\u00e2n Th\u1ea3o)<\/h3>

R\u01b0, m\u1ed9t KOL m\u1ef9 ph\u1ea9m \u0111\u1ea7y t\u00e0i n\u0103ng, t\u00ean th\u1eadt l\u00e0 B\u00f9i Xu\u00e2n Th\u1ea3o, l\u00e0 ch\u1ee7 nh\u00e2n c\u1ee7a k\u00eanh YouTube \u201cG\u00f3c c\u1ee7a R\u01b0\u201d v\u1edbi h\u01a1n 700.000 ng\u01b0\u1eddi theo d\u00f5i. Kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t Beauty Blogger n\u1ed5i ti\u1ebfng, c\u00f4 c\u00f2n l\u00e0 gi\u00e1o vi\u00ean d\u1ea1y trang \u0111i\u1ec3m, chia s\u1ebb nhi\u1ec1u b\u00ed quy\u1ebft l\u00e0m \u0111\u1eb9p h\u1eefu \u00edch v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng m\u1ea1nh m\u1ebd cho nh\u1eefng c\u00f4 g\u00e1i mu\u1ed1n thay \u0111\u1ed5i ngo\u1ea1i h\u00ecnh. V\u1edbi t\u00ecnh y\u00eau \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho son m\u00f4i, KOL m\u1ef9 ph\u1ea9m n\u00e0y \u0111\u00e3 t\u1ea1o n\u00ean nh\u1eefng video trang \u0111i\u1ec3m l\u00f4i cu\u1ed1n v\u00e0 th\u1ef1c ti\u1ec5n, gi\u00fap ng\u01b0\u1eddi xem d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f4 th\u01b0\u1eddng xuy\u00ean review bao g\u1ed3m 3CE, BBIA, Black Rouge, MAC v\u00e0 Merzy,\u2026<\/p>

\"Ru
R\u01b0 (B\u00f9i Xu\u00e2n Th\u1ea3o) \u2013 C\u00f4 g\u00e1i truy\u1ec1n c\u1ea3m h\u1ee9ng<\/figcaption><\/figure>

Conclusion<\/h2>

The use of KOL and KOC in cosmetic advertising campaigns has proven to be remarkably effective in reaching consumers and building brands. These are important factors that help brands not only increase sales but also build trust and maintain long-term customer loyalty.<\/p>

If you are looking for effective cosmetic product promotion solutions, come to the KOL\/KOC booking service of DPS Media<\/a>. We commit to bringing reputable and most suitable faces to help you optimize your marketing campaigns. Contact us now for detailed consultation and start your journey to conquer your customers!<\/p>\n