{"id":25325,"date":"2025-07-04T23:56:35","date_gmt":"2025-07-04T16:56:35","guid":{"rendered":"https:\/\/dps.media\/huong-dan-thiet-ke-banner-quang-cao-google-dung-chuan-gdn\/"},"modified":"2025-07-04T23:56:38","modified_gmt":"2025-07-04T16:56:38","slug":"guide-to-designing-standard-google-advertising-banners-for-gdn","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/guide-to-designing-standard-google-advertising-banners-for-gdn\/","title":{"rendered":"Guide to designing Google advertising banners that meet GDN standards"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p><strong>In the modern digital world, designing Google advertising banners according to GDN (Google Display Network) standards is not only a technical factor but also an art of attracting attention and conveying messages effectively.<\/strong> According to a study from Google, online advertising can generate revenue up to 200% higher compared to traditional advertising forms. This shows the importance of creating high-quality banners capable of conquering customers at first glance.<\/p><p>The increasingly competitive landscape in online advertising requires marketers to be more meticulous in every design detail. <strong>A banner not only needs to be visually appealing but also must meet GDN standards to ensure a high click-through rate (CTR) and the best conversion efficiency.<\/strong> Additionally, understanding banner design helps enhance brand value, create a positive impression, and stimulate consumer actions.<\/p><p>This topic is not only important but also highly debatable, as many still consider design <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/guide-to-designing-simple-and-effective-free-online-banners\/\" title=\"Free simple and effective online banner design guide\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"310\">banners simple<\/a> as a secondary task rather than an essential stage in marketing planning. <a href=\"https:\/\/dps.media\/en\/mua-hosting-wordpress-gia-re-tot-nhat\/\" rel=\"nofollow\">Mastering the standards and techniques of banner design is the key to unlocking many opportunities in optimizing costs and improving campaign effectiveness.<\/a>. <strong>Every element from color, <a href=\"https:\/\/dps.media\/en\/zalo-marketing-and-extremely-important-documents\/\" rel=\"nofollow\">images to content must be carefully considered to create a perfect banner suitable for the target market.<\/a>.<\/strong><\/p><p>I hope through this article, <a href=\"https:\/\/dps.media\/en\/what-is-email-marketing\/\" rel=\"nofollow\">you will find essential and useful information not only to improve your design skills<\/a>, but also to create the most attractive and effective advertising products for your campaigns. Let's explore deeper each step of designing Google advertising banners according to GDN standards to enhance success in digital marketing.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/com-vn.jpg\" alt=\"Overview of Google Display Network (GDN) advertising banners\" title=\"\"><\/p><h2 id=\"tong-quan-ve-banner-quang-cao-google-display-network-gdn\">Overview of Google Display Network (GDN) advertising banners<\/h2><h3>The role of GDN in digital advertising campaigns<\/h3><p>Google Display Network (GDN) is Google's massive advertising display network, covering over 2 million websites and applications, reaching about 90% of global internet users. According to HubSpot research (2023), GDN campaigns can increase brand awareness by up to 80% and have an average conversion rate of 3.75%. With design experience, <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"370\">DPS<\/a>I find GDN especially effective in reaching potential customers at the early stages of the marketing funnel.<\/p><h3>Common banner formats on GDN<\/h3><p>Below are the most commonly used banner sizes:<\/p><ul>\n<li><strong>300\u00d7250 Medium Rectangle<\/strong> \u2013 chi\u1ebfm 40% l\u01b0u l\u01b0\u1ee3ng hi\u1ec3n th\u1ecb<\/li>\n<li><strong>728\u00d790 Leaderboard<\/strong> \u2013 Ph\u00f9 h\u1ee3p v\u1edbi header website<\/li>\n<li><strong>320\u00d750 Mobile Leaderboard<\/strong> \u2013 T\u1ed1i \u01b0u cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/li>\n<li><strong>160\u00d7600 Wide Skyscraper<\/strong> \u2013 Hi\u1ec7u qu\u1ea3 cho sidebar<\/li>\n<\/ul><table class=\"wp-table\">\n<tr>\n<th>Format<\/th>\n<th>Display rate<\/th>\n<th>Average CTR<\/th>\n<\/tr>\n<tr>\n<td>Medium Rectangle<\/td>\n<td>40%<\/td>\n<td>0.35%<\/td>\n<\/tr>\n<tr>\n<td>Leaderboard<\/td>\n<td>25%<\/td>\n<td>0.23%<\/td>\n<\/tr>\n<tr>\n<td>Mobile Leaderboard<\/td>\n<td>20%<\/td>\n<td>0.44%<\/td>\n<\/tr>\n<tr>\n<td>Wide Skyscraper<\/td>\n<td>15%<\/td>\n<td>0.28%<\/td>\n<\/tr>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/ay-gdn.jpg\" alt=\"Common and most effective GDN banner sizes\" title=\"\"><\/p><h2 id=\"cac-kich-thuoc-banner-gdn-pho-bien-va-hieu-qua-nhat\">Popular and most effective GDN banner sizes<\/h2><h3>Standard banner sizes and formats<\/h3><p>After many years of designing banners for GDN campaigns, I have noticed some special sizes that are effective in attracting users. According to Google Ads research, the three most preferred sizes are <strong>300x250px<\/strong> (Rectangle), <strong>728x90px<\/strong> (Leaderboard) and <strong>320x50px<\/strong> (Mobile Banner). Especially, the Rectangle format usually brings a click-through rate 20% higher compared to other sizes.<\/p><table class=\"wp-table\">\n<tr>\n<th>Size<\/th>\n<th>Name<\/th>\n<th>Recommended position<\/th>\n<\/tr>\n<tr>\n<td>300x250px<\/td>\n<td>Medium Rectangle<\/td>\n<td>Within content<\/td>\n<\/tr>\n<tr>\n<td>728x90px<\/td>\n<td>Leaderboard<\/td>\n<td>Top of page<\/td>\n<\/tr>\n<tr>\n<td>320x50px<\/td>\n<td>Mobile Banner<\/td>\n<td>Mobile<\/td>\n<\/tr>\n<\/table><h3>Optimizing performance by device<\/h3><p>In actual deployment at DPS, creating multiple banner versions for different devices is necessary. Based on analysis from <strong>ComScore<\/strong>, 70% of internet users access via mobile phones, so I always prioritize designing responsive banners. Sizes like <strong>160x600px<\/strong> (Wide Skyscraper) and <strong>300x600px<\/strong> (Half Page) also perform well on desktop, with an average display rate 15% higher than traditional formats.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/2593-272bd.jpg\" alt=\"Principles of designing banners that attract viewers\" title=\"\"><\/p><h2 id=\"nguyen-tac-thiet-ke-banner-thu-hut-nguoi-xem\">Principles of designing banners that attract viewers<\/h2><h3>Optimizing visual factors in design<\/h3><p>To create an effective Google ad banner,<a href=\"https:\/\/dps.media\/en\/dich-vu-viet-bai-thue-chuyen-nghiep-dps\/\" rel=\"nofollow\">the first thing to focus on is creating a balance between visual elements<\/a>. According to Nielsen Norman Group research, users only take 50 milliseconds to form a first impression of an ad banner. Therefore, I always prioritize using <b>the principle of visual hierarchy<\/b> \u2013 \u0111i\u1ec1u n\u00e0y gi\u00fap d\u1eabn d\u1eaft \u00e1nh m\u1eaft ng\u01b0\u1eddi xem\u200b t\u1eeb th\u00f4ng \u0111i\u1ec7p ch\u00ednh \u0111\u1ebfn call-to-action m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t.<\/p><h3>Applying basic design rules<\/h3><ul>\n<li>Create <b>highlight<\/b> by using contrasting colors and fonts<\/li>\n<li>Guarantee <b>white space<\/b> reasonable between elements<\/li>\n<li>Usage <b>high-quality images<\/b> and suitable for the message<\/li>\n<li>Keep content <b>short and concise<\/b> no more than 3 lines of text<\/li>\n<\/ul><table class=\"wp-table\">\n<tr>\n<th>Factors<\/th>\n<th>Recommendation rate<\/th>\n<\/tr>\n<tr>\n<td>Image\/Graphics<\/td>\n<td>60%<\/td>\n<\/tr>\n<tr>\n<td>Text<\/td>\n<td>30%<\/td>\n<\/tr>\n<tr>\n<td>Logo\/CTA<\/td>\n<td>10%<\/td>\n<\/tr>\n<\/table><h3>Optimization for multiple platforms<\/h3><p>From my design experience at DPS, I find optimizing banners for multiple devices is a key factor. According to data from Google, over 50% of traffic comes from mobile devices. Therefore, I always apply <b>the responsive design principle<\/b> and ensure the banner displays well on all screen sizes, while maintaining aesthetics and the ability to convey the message.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/age3-5.jpg\" alt=\"Optimizing content and advertising messages\" title=\"\"><\/p><h2 id=\"toi-uu-hoa-noi-dung-va-thong-diep-quang-cao\">Optimizing content and advertising messages<\/h2><h3>Strategies for creating effective advertising content<\/h3><p>To create an attractive advertising banner, the first thing to focus on is building the message with the right goal. According to research by Nielsen Norman Group, users spend an average of 1-2 seconds looking at an advertising banner. Therefore, the content needs to be <strong>short, concise, and highly persuasive<\/strong>. D\u1ef1a tr\u00ean kinh nghi\u1ec7m thi\u1ebft k\u1ebf t\u1ea1i DPS, \u2064t\u00f4i nh\u1eadn th\u1ea5y c\u00e1c banner c\u00f3 t\u1ef7 l\u1ec7\u200d click\u200d cao th\u01b0\u1eddng tu\u00e2n theo nguy\u00ean t\u1eafc AIDA (Attention \u2013 Interest \u2013 Desire \u2013 Action).<\/p><ul>\n<li>Use words that arouse curiosity, create a sense of urgency<\/li>\n<li>Emphasize the main benefits of the product\/service<\/li>\n<li>Integrate a clear call-to-action that encourages action<\/li>\n<\/ul><table class=\"wp-table\">\n<tr>\n<th>Factors<\/th>\n<th>Recommendations<\/th>\n<\/tr>\n<tr>\n<td>Title length<\/td>\n<td>25-35 characters<\/td>\n<\/tr>\n<tr>\n<td>Number of words in description<\/td>\n<td>15-20 words<\/td>\n<\/tr>\n<tr>\n<td>CTA position<\/td>\n<td>Bottom right<\/td>\n<\/tr>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/er-1-2.jpg\" alt=\"Guide to using colors and fonts in GDN banners\" title=\"\"><\/p><h2 id=\"huong-dan-su-dung-mau-sac-va-font-chu-trong-banner-gdn\">Guide to using colors and fonts in GDN banners<\/h2><h3>Principles of color coordination in GDN banner design<\/h3><p>When designing Google Display Network advertising banners, color selection plays a key role in attracting users' attention. According to research by the Pantone Color Institute, <strong>contrasting color tones<\/strong> such as orange-blue or red-green usually bring the highest effectiveness, with click-through rates increasing up to 40%. I usually apply the 60-30-10 rule in color coordination: 60% main color, 30% secondary color, and 10% accent color to create visual highlights.<\/p><h3>Fonts and Typography rules<\/h3><ul>\n<li><strong>Sans-serif font<\/strong>: Arial, Helvetica \u2013 ph\u00f9 h\u1ee3p cho n\u1ed9i dung ch\u00ednh<\/li>\n<li><strong>Serif font<\/strong>: Georgia, Times New \u2062Roman \u2013 th\u00edch h\u1ee3p cho ti\u00eau \u0111\u1ec1<\/li>\n<li><strong>Font size<\/strong>: Minimum 14px for content, 24-30px for headline<\/li>\n<\/ul><table class=\"wp-table\">\n<tr>\n<th>Banner Type<\/th>\n<th>Recommended Color<\/th>\n<th>Suggested Font<\/th>\n<\/tr>\n<tr>\n<td>Branding<\/td>\n<td>Brand Color + Contrast Color<\/td>\n<td>Simple Sans-serif<\/td>\n<\/tr>\n<tr>\n<td>Promotion<\/td>\n<td>Red + Yellow\/White<\/td>\n<td>Strong Impact Font<\/td>\n<\/tr>\n<tr>\n<td>Information<\/td>\n<td>Blue + White<\/td>\n<td>Professional Serif<\/td>\n<\/tr>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/atu2-6.jpg\" alt=\"Techniques to create highlights and effective calls to action\" title=\"\"><\/p><h2 id=\"ky-thuat-tao-diem-nhan-va-loi-keu-goi-hanh-dong-hieu-qua\">Techniques for creating effective highlights and calls to action<\/h2><h3>Creating attention through visual focal points<\/h3><p>From my design experience at DPS, creating effective highlights in GDN banners requires a skillful combination of visual elements. According to Nielsen Norman Group research, users only spend 1-2 seconds looking at an advertising banner. Therefore, I often apply the 60-30-10 contrast principle to color distribution, in which:<\/p><ul>\n<li>60% is the primary background color<\/li>\n<li>30% is the secondary highlight color<\/li>\n<li>10% is the accent color for CTA<\/li>\n<\/ul><h3>Optimizing calls to action (CTA)<\/h3><p>Based on analysis of over 1000 GDN campaigns, I found that short CTAs of 2-3 words have a 23% higher click rate compared to longer phrases. <strong>An effective CTA needs to create a sense of urgency and uniqueness<\/strong>. thay v\u00ec d\u00f9ng \u201cMua ngay\u201d, \u200dt\u00f4i th\u01b0\u1eddng ch\u1ecdn c\u00e1c c\u1ee5m t\u1eeb\u200c nh\u01b0 \u201cNh\u1eadn \u01b0u \u0111\u00e3i \u0111\u1ed9c\u2064 quy\u1ec1n\u201d \u2064hay \u201cKh\u00e1m \u200dph\u00e1 ngay\u2062 h\u00f4m\u2063 nay\u201d. Case study t\u1eeb chi\u1ebfn\u2063 d\u1ecbch g\u1ea7n \u0111\u00e2y c\u1ee7a ch\u00fang t\u00f4i cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang cho \u200dth\u1ea5y, vi\u1ec7c thay \u0111\u1ed5i CTA t\u1eeb ki\u1ec3u truy\u1ec1n th\u1ed1ng sang d\u1ea1ng c\u00e1 \u2062nh\u00e2n h\u00f3a \u0111\u00e3 gi\u00fap t\u0103ng CTR l\u00ean 47%.<\/p><table class=\"wp-table\">\n<tr>\n<th>CTA Type<\/th>\n<th>Effectiveness<\/th>\n<\/tr>\n<tr>\n<td>Create a sense of urgency<\/td>\n<td>+35% CTR<\/td>\n<\/tr>\n<tr>\n<td>Personalization<\/td>\n<td>+47% CTR<\/td>\n<\/tr>\n<tr>\n<td>Create curiosity<\/td>\n<td>+28% CTR<\/td>\n<\/tr>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/qua-3.jpg\" alt=\"Check and optimize banners before running ads\" title=\"\"><\/p><h2 id=\"kiem-tra-va-toi-uu-banner-truoc-khi-chay-quang-cao\">Checking and optimizing banners before running ads<\/h2><h3>Ensuring banner quality before deployment<\/h3><p>With many years of experience in advertising design at DPS, I always emphasize the importance of thoroughly checking banners before running campaigns. According to Nielsen Norman Group research, users only take 50 milliseconds to form a first impression of an advertising banner. Therefore, every detail from font, color to layout must be perfectly optimized.<\/p><ul>\n<li>Check <strong>Resolution and file size<\/strong> Suitable for each display position<\/li>\n<li>Guarantee <strong>Consistency<\/strong> of the brand across different banner sizes<\/li>\n<li>Verify <strong>compatibility<\/strong> across devices and popular browsers<\/li>\n<li>Check <strong>Load speed<\/strong> and transition effects (if any)<\/li>\n<\/ul><table class=\"wp-table\">\n<tr>\n<th>Inspection criteria<\/th>\n<th>Minimum requirements<\/th>\n<\/tr>\n<tr>\n<td>File size<\/td>\n<td>\u2264 150KB<\/td>\n<\/tr>\n<tr>\n<td>Load time<\/td>\n<td>< 1 gi\u00e2y<\/td>\n<\/tr>\n<tr>\n<td>Resolution<\/td>\n<td>2x with Retina display<\/td>\n<\/tr>\n<\/table><h2 id=\"outro\">Things DPS is still considering<\/h2><p>With the detailed instructions above, you can confidently design beautiful and effective Google ad banners. Remember, practice is the best way to improve your skills.<\/p><p>Don't hesitate to experiment with different design styles, as long as you adhere to the basic principles of GDN. Each experiment will help you learn new things and gradually perfect your own style.<\/p><p>If you want to learn more deeply, you can also refer to topics such as color psychology in advertising, the art of writing ad content, or the latest banner design trends.<\/p><p>Have you ever designed Google ad banners before? Please share your experience in the comments section! We look forward to hearing your success stories as well as the challenges you faced during the design process.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp 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According to a study by Google, online ads have the potential to create [...]<\/p>","protected":false},"author":1,"featured_media":25334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76,1],"tags":[],"class_list":["post-25325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-marketing","category-uncategorized"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/25325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=25325"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/25325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/25334"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=25325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=25325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=25325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}