{"id":25298,"date":"2025-07-04T23:56:23","date_gmt":"2025-07-04T16:56:23","guid":{"rendered":"https:\/\/dps.media\/thiet-ke-ho-so-nang-luc-dep-an-tuong-ngay-tu-cai-nhin-dau-tien\/"},"modified":"2025-07-04T23:56:26","modified_gmt":"2025-07-04T16:56:26","slug":"design-impressive-competency-profiles-from-the-first-glance","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/design-impressive-competency-profiles-from-the-first-glance\/","title":{"rendered":"Design a beautiful competency profile \u2013 make an impression from the first glance."},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>A beautifully designed company profile not only presents information \u2013 it inspires and builds trust. <strong>The first impression often determines 80% of a business's cooperation opportunities<\/strong>, and in a competitive market, visual differentiation is a strategic advantage.<\/p><p>As someone who has had the opportunity to observe and participate in building dozens of profiles for businesses of all sizes, I, Hi\u1ec3n, have realized that: <em>great content is not enough; smart, distinctive presentation is also needed<\/em>. M\u1ed9t h\u1ed3 \u2064s\u01a1 \u0111\u01b0\u1ee3c ch\u0103m ch\u00fat v\u1ec1 thi\u1ebft k\u1ebf gi\u00fap kh\u00e1ch h\u00e0ng h\u00ecnh\u2064 dung \u2063ngay \u0111\u01b0\u1ee3c \u201cch\u1ea5t\u201d c\u1ee7a\u2063 doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng ghi nh\u1edb v\u00e0\u2064 k\u1ebft n\u1ed1i.<\/p><p>Tuy \u200cnhi\u00ean, \u200dnhi\u1ec1u doanh nghi\u1ec7p l\u1ea1i\u200d xem nh\u1eb9 thi\u1ebft \u200ck\u1ebf, ho\u1eb7c\u2064 b\u1ecb cu\u1ed1n\u2063 v\u00e0o l\u1ed1i m\u00f2n\u200d \u201c\u0111\u1eb9p ki\u1ec3u\u200d chu\u1ea9n \u2062m\u1ef1c\u201d, thi\u1ebfu \u200b\u0111i\u1ec3m\u2064 nh\u1ea5n v\u00e0 chi\u1ec1u s\u00e2u. \u0110\u00e2y l\u00e0 n\u01a1i thi\u1ebft k\u1ebf kh\u00f4ng c\u00f2n l\u00e0 c\u00f4ng\u200d c\u1ee5 tr\u00ecnh b\u00e0y,m\u00e0 tr\u1edf th\u00e0nh m\u1ed9t <em>brand language gateway<\/em>,<a href=\"https:\/\/www.jandi.com\/landing\/vi\/industry\" title=\"JANDI Customer Story | Enterprise Collaboration Tool ...\" rel=\"nofollow noopener\" target=\"_blank\">opening up opportunities for the business story to be told in a lively and persuasive way.<\/a>.<\/p><p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e2n\u2062 t\u00edch nh\u1eefng\u200c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u1ec3\u2063 t\u1ea1o n\u00ean m\u1ed9t h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c \u1ea5n \u2064t\u01b0\u1ee3ng t\u1eeb \u200cg\u00f3c \u0111\u1ed9 thi\u1ebft k\u1ebf \u2062\u2013 s\u1ef1 k\u1ebft \u200bh\u1ee3p gi\u1eefa th\u1ea9m m\u1ef9, chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung\u2063 v\u00e0 t\u00e2m l\u00fd th\u1ecb\u2063 gi\u00e1c. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 v\u1ec1 \u201ctr\u00f4ng cho \u0111\u1eb9p\u201d,\u200c m\u00e0 \u200cl\u00e0 <em>the art of conveying value visually<\/em>, an essential skill in the era of brand dominance.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/ung-gi.jpg\" alt=\"The importance of portfolio design in shaping brand image\" title=\"\"><\/p><h2 id=\"tam-quan-trong-cua-thiet-ke-ho-so-nang-luc-trong-viec-dinh-hinh-hinh-anh-thuong-hieu\">The importance of profile design in shaping brand image<\/h2><h3>Make a strong first impression with professional design<\/h3><p>Khi \u0111\u1ed1i t\u00e1c ho\u1eb7c kh\u00e1ch h\u00e0ng l\u1eadt \u2064gi\u1edf\u2063 t\u1eebng trang trong \u200ch\u1ed3 s\u01a1 n\u0103ng l\u1ef1c, \u0111\u00f3 l\u00e0 kho\u1ea3nh kh\u1eafc th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u201ctr\u00ecnh di\u1ec7n\u201d. Gi\u1ed1ng\u200d nh\u01b0 l\u00fd thuy\u1ebft \u201cfirst impression\u201d trong t\u00e2m l\u00fd h\u1ecdc (Solomon, \u200det al., 2012),\u200c m\u1ed9t h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c \u0111\u01b0\u1ee3c thi\u1ebft\u2064 k\u1ebf ch\u1ec9n chu, nh\u1ea5t qu\u00e1n, <a href=\"https:\/\/dps.media\/en\/dich-vu-thiet-ke-landing-page-chuyen-nghiep-theo-yeu-cau\/\" rel=\"nofollow\">demonstrates the ability to organize images and information coherently, creating a professional impression from the outset<\/a>.A sketchy or cluttered design easily leads partners to underestimate your capabilities, no matter how good the content is.<\/p><ul>\n<li><strong>Clear layout<\/strong>: guides the viewer's eyes and helps them avoid confusion.<\/li>\n<li><strong>Consistent colors and fonts<\/strong>: reflects brand identity.<\/li>\n<li><strong>Real, high-quality images<\/strong>: increase credibility and emotion.<\/li>\n<\/ul><h3>Build brand identity from the inside out<\/h3><p>Wally Olins\u201c research shows that a brand is not just a \u201dlogo + slogan\u201d, but a series of continuous touchpoints from the way you speak, to the written content, and even the presentation. Therefore, a company profile is not simply a business introduction \u2013 it is an inseparable part of the brand communication ecosystem.<\/p><p>Let's look at a case study: During a time when the DPS team redesigned the profile for ANYS company, <a href=\"https:\/\/aceacademy.vn\/cac-nguyen-tac-design-dashboard-dep-chuan-chuyen-nghiep\/\" title=\"Principles of Beautiful, Professional Dashboard Design - ACE ...\" rel=\"nofollow noopener\" target=\"_blank\">we completely shifted the layout from traditional to data-driven storytelling \u2013 the results were truly impressive.<\/a>. Not only did it help them sign a million-dollar project with a Korean partner, but it also elevated their image standards on B2B platforms like LinkedIn and Behance.<\/p><h3>Compare the effectiveness between regular and professional profile design<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Standard profile<\/th>\n<th>Professional design<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Reader retention time<\/td>\n<td><\u2062 30 gi\u00e2y<\/td>\n<td>1 \u2013 2 minutes<\/td>\n<\/tr>\n<tr>\n<td>Brand recall ability<\/td>\n<td>Low<\/td>\n<td>High<\/td>\n<\/tr>\n<tr>\n<td>Positive response rate<\/td>\n<td>18%<\/td>\n<td>46%<\/td>\n<\/tr>\n<tr>\n<td>Brand image consistency<\/td>\n<td>Unclear<\/td>\n<td>Guaranteed<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/nan-5.jpg\" alt=\"Essential elements to create a beautiful and professional portfolio\" title=\"\"><\/p><h2 id=\"nhung-yeu-to-khong-the-thieu-de-tao-nen-mot-ho-so-nang-luc-dep-va-chuyen-nghiep\">Essential elements to create a beautiful and professional profile<\/h2><h3>Consistent brand image and sophisticated visual design<\/h3><p>An impressive company profile is indispensable <strong>brand identity is clearly expressed<\/strong>: logo, colors, fonts, and layout proportions must all be consistent with the identity system. I once encountered a case where a major client in the construction industry\u2014their old profile used up to three different font styles and inconsistent color tones. After redesigning, simply by maintaining the main blue-gray color throughout and combining it with a minimalist grid layout, the B2B client group found it much easier to remember the brand after each meeting with partners.<\/p><p>According to research from <em>Harvard Business Review<\/em>, logically presented brand images increase memorability by 1.5 times compared to randomly presented information. That\u2019s why in every design, I always prioritize building a visual structure with clear order: from company introduction, services\u2014to strengths, projects, clients.<\/p><h3>A brand story told through data and emotion<\/h3><p>A company profile is not just a technical document\u2014it is a story. Every company has its own journey, and that should be conveyed by combining quantitative information (number of projects, market share, revenue, etc.) with emotional content (core values, success stories, work philosophy).<\/p><p>Below is a summary table of how I usually structure content for a professional profile\u2014in logical, easy-to-follow order:\n<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Components<\/th>\n<th>Purpose<\/th>\n<th>Design notes<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Cover page<\/td>\n<td>Make a first impression<\/td>\n<td>Large image, short slogan or tagline<\/td>\n<\/tr>\n<tr>\n<td>Company introduction<\/td>\n<td>Establish credibility<\/td>\n<td>Use illustrative icons, soft timeline<\/td>\n<\/tr>\n<tr>\n<td>Main service<\/td>\n<td>Present core competencies<\/td>\n<td>Column or grid layout<\/td>\n<\/tr>\n<tr>\n<td>Featured projects<\/td>\n<td>Demonstrate capability<\/td>\n<td>Large image, condensed information, testimonial<\/td>\n<\/tr>\n<tr>\n<td>Kh\u00e1ch h\u00e0ng\u200c & \u2064\u0111\u1ed1i t\u00e1c<\/td>\n<td>Build credibility<\/td>\n<td>Grid-style logo, grouped by industry<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>A real case study: IMEX interior company's profile increased its win rate by 48% after redesigning the profile, in which the project introduction section was told as design journeys tailored for each client \u2013 this creates the feeling of \u201cthis profile is made for me\u201d, not just a mass-produced product.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/he-nao.jpg\" alt=\"Choosing suitable colors and fonts to convey corporate personality\" title=\"\"><\/p><h2 id=\"lua-chon-mau-sac-va-kieu-chu-phu-hop-de-truyen-tai-ca-tinh-doanh-nghiep\">Choose appropriate colors and fonts to convey the company's personality<\/h2><h3>Ch\u1ecdn m\u00e0u & ki\u1ec3u ch\u1eef t\u1ea1o k\u00fd \u1ee9c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/h3><p>A study by Loyola University, USA, shows that color can increase brand recognition by up to 80%. In capability profile design, color is not just decoration \u2013 it is a tool to position the company's spirit. For example, <strong>navy blue tones combined with sans-serif fonts<\/strong> are often chosen by technology or logistics companies to convey reliability and modernity. Meanwhile, creative brands prefer <strong>orange, purple, or gradient colors combined with serif<\/strong> (serif fonts), creating a more artistic and flexible feel.<\/p><p>I once designed a profile for a financial startup in Ho Chi Minh City, we used <strong>a limited palette of gray, bronze, and black<\/strong>, combined with the Merriweather Serif font to evoke stability, but still modern and not overly classic. As a result, they received interest from three investors in just the first month.<\/p><h3>Balance form and brand spirit<\/h3><p>Choosing typography and color is not just to \u201clook good\u201d but must be consistent with <strong>tone of voice<\/strong> and <strong>brand positioning<\/strong>. Below is a quick summary table of popular combinations by industry:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Industry<\/th>\n<th>Suggested color palette<\/th>\n<th>Font<\/th>\n<th>Emotions conveyed<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Law \u2013 Consulting<\/td>\n<td>Black, white, gray<\/td>\n<td>Playfair Display, Lato<\/td>\n<td>chuy\u00ean \u200cnghi\u1ec7p & \u0110\u00e1ng tin c\u1eady<\/td>\n<\/tr>\n<tr>\n<td>Fashion \u2013 Cosmetics<\/td>\n<td>Beige, gold yellow, pastel pink<\/td>\n<td>Didot, Raleway<\/td>\n<td>Thanh l\u1ecbch & Cao \u2064c\u1ea5p<\/td>\n<\/tr>\n<tr>\n<td>Environment \u2013 Agriculture<\/td>\n<td>Green, earth brown<\/td>\n<td>Montserrat, Roboto Slab<\/td>\n<td>T\u1ef1 nhi\u00ean & B\u1ec1n v\u1eefng<\/td>\n<\/tr>\n<tr>\n<td>Technology \u2013 Startup<\/td>\n<td>Blue, black gray, earthy orange<\/td>\n<td>Ubuntu, Open Sans<\/td>\n<td>Hi\u1ec7n \u0111\u1ea1i & \u0110\u1ed9t ph\u00e1<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Applying design strategies based on cognitive psychology not only makes the profile more intuitive, but also creates a strong impression at first glance \u2013 which I believe is the golden factor of modern brand design.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/nan-115577.jpg\" alt=\"Images and optimal layout help score absolutely with potential clients\" title=\"\"><\/p><h2 id=\"hinh-anh-va-bo-cuc-toi-uu-giup-ghi-diem-tuyet-doi-voi-khach-hang-tiem-nang\">Optimized images and layout help score absolute points with potential customers<\/h2><h3>Curated images create positive emotions right from the first page<\/h3><p>in capability profile design, images are not just \u201cfor decoration\u201d. They are a core component that helps convey brand value directly and emotionally. <b>Studies from Stanford University<\/b> show: professional and relevant images can increase customer trust by up to 381% from the very first view (Stanford Persuasive Tech Lab, 2019). I often prioritize <b>real construction photos, team working photos, and product details<\/b>, because those authentic moments create a lasting impression and build a natural connection between the business and potential customers.<\/p><h3>Logical layout guides the eye and keeps readers engaged<\/h3><p>A beautiful portfolio cannot be without <b>a coherent layout and visual strategy<\/b>. I build layouts based on the principle of <i>\u201cVisual \u200cHierarchy\u201d<\/i> \u2013 using size, whitespace, and color to guide the eye to key highlights. For example, in a case study I did for a construction industry client, setting the image:text ratio on the project introduction page to 70:30 doubled the page dwell time, according to Clarity heatmap software. These are the factors I always consider:\n<\/p><ul>\n<li><b>Freely control the reader's eye<\/b> with a 3- or 4-column grid layout<\/li>\n<li><b>Variation in rhythm<\/b> between chapters (visual rhythm) keeps the portfolio from being boring<\/li>\n<li><b>Insert break elements: infographics, data tables, timeline<\/b> to maintain reading interest<\/li>\n<\/ul><h3>Comparison table of the impact between trendy and traditional layouts<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th style=\"width: 40%\">Factors<\/th>\n<th>Traditional layout<\/th>\n<th>Optimized aesthetic layout<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Average reading time<\/td>\n<td>1-2 minutes<\/td>\n<td>3.5 minutes<\/td>\n<\/tr>\n<tr>\n<td>Portfolio completion rate<\/td>\n<td>20%<\/td>\n<td>65%<\/td>\n<\/tr>\n<tr>\n<td>Brand recall ability<\/td>\n<td>Low<\/td>\n<td>High<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Good design is not only about aesthetics, but also about <b>understanding reader behavior<\/b>. Inspiring images and strategically correct layouts are the \u201csilent assistants\u201d that make clients feel: \u201cThis company is professional, trustworthy, and I want to work with them.\u201d.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/dong_2.jpg\" alt=\"Secrets to building concise yet persuasive content\" title=\"\"><\/p><h2 id=\"bi-quyet-xay-dung-noi-dung-co-dong-nhung-day-thuyet-phuc\">Secrets to building concise yet persuasive content<\/h2><h3>Select information that is truly relevant<\/h3><p>We are often tempted to cram information into <strong>the capability profile<\/strong> to prove comprehensive competence. But in reality, according to research by <em>Harvard Business Review<\/em>, the reader only stays engaged with the content for less than 7 seconds if they don't find a highlight. Therefore, when designing capability profiles for clients at <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"385\">DPS<\/a>, I always ask the question: <strong>\u201cTh\u00f4ng tin n\u00e0y \u0111ang tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u2062n\u00e0o c\u1ee7a kh\u00e1ch h\u00e0ng?\u201d<\/strong><\/p><p>Instead of providing scattered data, I prioritize:<\/p><ul>\n<li>highlighting specific, impactful business figures<\/li>\n<li>Selecting highly representative projects<\/li>\n<li>Condensing goals and vision into actionable language<\/li>\n<\/ul><h3>Establish a structure that logically integrates visuals and content<\/h3><p>N\u1ed9i dung c\u00f4 \u0111\u1ecdng kh\u00f4ng c\u00f3\u200c ngh\u0129a l\u00e0\u2063 ng\u1eafn g\u1ecdn \u2062\u0111\u1ebfn m\u1ee9c m\u01a1 h\u1ed3.Trong d\u1ef1 \u00e1n g\u1ea7n \u0111\u00e2y cho m\u1ed9t\u200d th\u01b0\u01a1ng hi\u1ec7u F&B \u200cn\u1ed5i b\u1eadt \u200b\u1edf TP.HCM, t\u00f4i\u200c \u0111\u00e3\u2063 thi\u1ebft \u2063k\u1ebf\u200d giao di\u1ec7n h\u1ed3 \u2064s\u01a1 d\u1ea1ng\u200c d\u00f2ng th\u1eddi gian:\u2063 m\u1ed7i c\u1ed9t m\u1ed1c ph\u00e1t\u2064 tri\u1ec3n\u200d \u0111\u01b0\u1ee3c \u200cg\u00f3i g\u1ecdn trong 3 \u2013 5 \u200bt\u1eeb kh\u00f3a \u200bm\u1ea1nh\u200b k\u00e8m bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1ed3 \u200bh\u1ecda \u2064th\u1ec3 hi\u1ec7n \u0111\u1eb7c t\u00ednh ng\u00e0nh. Nh\u1edd v\u1eady, kh\u00e1ch h\u00e0ng n\u1eafm\u2064 \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb l\u00f5i ngay \u200btrong 90 gi\u00e2y \u0111\u1ea7u duy\u1ec7t\u2062 file.<\/p><p>The following table records the percentage of readers who remember content based on presentation style (data compiled from Nielsen Norman Group research):<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Presentation format<\/th>\n<th>Retention rate<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Long, uninterrupted text<\/td>\n<td>14%<\/td>\n<\/tr>\n<tr>\n<td>List with highlights <\/td>\n<td>33%<\/td>\n<\/tr>\n<tr>\n<td>Infographic and main keywords<\/td>\n<td>61%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Use a \u201cdual-layer\u201d language version to reach diverse audiences<\/h3><p>Trong h\u1ed3\u200c s\u01a1, t\u00f4i\u2063 th\u01b0\u1eddng\u2064 s\u1eed d\u1ee5ng chi\u1ebfn thu\u1eadt \u201cn\u1ed9i dung hai\u2062 l\u1edbp\u201d \u2062\u2013 <strong>the first layer is for decision-makers (CEO, director)<\/strong>: concise and strategic; <strong>second layer for implementers (marketing, business analyst)<\/strong>: with technical annotations, benchmarks, and detailed insights. This approach makes the capability report multidimensional without sacrificing conciseness.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/n-an-1.jpg\" alt=\"Printing and presentation materials highlight the value of the portfolio\" title=\"\"><\/p><h2 id=\"in-an-va-chat-lieu-trinh-bay-lam-noi-bat-gia-tri-cua-ho-so-nang-luc\">Printing and presentation materials highlight the value of the profile<\/h2><h3>Presentation material is the lifeblood of the company profile<\/h3><p>I once experimented by printing the same capability profile design on three different types of paper: glossy Couche paper, Kraft paper, and 250gsm art paper. The result? Each type created a completely different brand perception. For example, in the case of a furniture startup in Ho Chi Minh City, switching from regular printing to art paper with 4-color offset printing technology elevated the brand positioning from mid-range to high-end with just one print \u2013 customers could immediately feel the value upon touching it.<\/p><p>Material, color, and printing technology are not just \u201cdecorative elements\u201d \u2013 they are the <strong>physical identity<\/strong> of the capability profile. Studies such as <em>Norman et al. (The Design of Everyday Things)<\/em> show that tactile feedback strongly influences how people assess product\/service quality. Customers will \u201cread\u201d your commitment to quality even before seeing the content.<\/p><h3>Meticulous printing lays the foundation for professional branding<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Material<\/th>\n<th>Main advantages<\/th>\n<th>Industry suitability<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Premium art paper<\/td>\n<td>Luxurious texture, good color absorption<\/td>\n<td>Architecture, interior design, luxury branding<\/td>\n<\/tr>\n<tr>\n<td>Recycled Kraft paper<\/td>\n<td>Environmentally friendly, rustic style<\/td>\n<td>S\u1ea3n ph\u1ea9m organic, F&B, th\u1ee7 c\u00f4ng<\/td>\n<\/tr>\n<tr>\n<td>Matte Couche<\/td>\n<td>Good price, sharp printed images<\/td>\n<td>Startups, SMEs<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>The choice of printing technology also helps shape the first impression. For consulting or B2B companies, I often recommend hot stamping the logo or spot UV coating to create highlights, helping businesses \u201cscore points\u201d from the very first handshake. It\u2019s no exaggeration to say that, <strong>a beautiful profile can carry more weight than a lengthy presentation<\/strong>.<\/p><h3>T\u1ed1i \u01b0u c\u1ea3m gi\u00e1c ng\u01b0\u1eddi xem v\u1edbi s\u1ef1 \u200b\u0111\u1ed3ng \u200bnh\u1ea5t h\u00ecnh \u2013 ch\u1ea5t<\/h3><p>\u0110\u1ec3 h\u1ed3 s\u01a1 kh\u00f4ng ch\u1ec9 \u2064\u0111\u1eb9p m\u00e0 c\u00f2n \u201cthuy\u1ebft ph\u1ee5c\u201d, h\u00ecnh \u1ea3nh \u200cthi\u1ebft k\u1ebf ph\u1ea3i\u200b th\u1ed1ng \u2063nh\u1ea5t v\u1edbi ch\u1ea5t li\u1ec7u in. Ch\u1eb3ng h\u1ea1n,\u200d t\u00f4ng m\u00e0u pastel \u2063v\u1edbi layout tinh t\u1ebf \u200bs\u1ebd \u201cch\u00ecm ngh\u1ec9m\u201d n\u1ebfu in tr\u00ean gi\u1ea5y k\u00e9m ch\u1ea5t \u2064l\u01b0\u1ee3ng. Ng\u01b0\u1ee3c l\u1ea1i, vi\u1ec7c ch\u1ecdn \u2063ch\u1ea5t li\u1ec7u \u0111\u00fang\u2062 t\u1ea1o ra \u200dm\u1ed9t\u200b n\u1ec1n t\u1ea3ng v\u1eadt l\u00fd \u200dkhi\u1ebfn thi\u1ebft\u2063 k\u1ebf\u200d \u201cs\u1ed1ng\u201d\u2064 v\u00e0 d\u1ec5 ghi nh\u1edb.<\/p><ul>\n<li><strong>Offset printing<\/strong>: high quality, stable color, suitable for large quantities.<\/li>\n<li><strong>Digital laser printing<\/strong>: flexible, suitable for prototypes.<\/li>\n<li><strong>UV coating\/Hot stamping<\/strong>: creates a luxurious highlight for titles and logos.<\/li>\n<\/ul><p>The combination of visual and tactile emotions brings a comprehensive experience \u2013 something a professional portfolio must achieve. Because design is not just to be seen, but to be felt and remembered.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/anh-1.jpg\" alt=\"Using professional design tools to elevate portfolio quality\" title=\"\"><\/p><h2 id=\"su-dung-cong-cu-thiet-ke-chuyen-nghiep-de-nang-tam-chat-luong-ho-so\">Use professional design tools to elevate the quality of your profile<\/h2><h3>Professional design software enhances visual experience<\/h3><p>During the process of building a portfolio, the intervention of professional design tools such as Adobe InDesign, Figma, or Affinity Designer not only helps control the layout but also expands the ability to subtly express brand identity. According to research from the AIGA Institute of Communication Design (2022), \u201cvisuals are the first factor to trigger attention; when aesthetics and information structure are synchronized, memorability increases by more than 65%.\u201d.<\/p><p>This is why I always choose to design layouts using a grid system, optimizing the typoscale system and colors according to visual psychology models. These seemingly small details help shape the overall professional and trustworthy impression of the portfolio.<\/p><h3>Optimize communication effectiveness through images and infographics<\/h3><p>Quality content is the core, but good images and charts are what clarify the value. I once worked with DPS on a portfolio design project for a logistics company that had just undergone digital transformation. Instead of listing services, we used process maps and infographics to tell the story of innovation, reducing the number of pages by 20% but significantly increasing the average interaction time.<\/p><p>Below is a table showing the important factors that modern design tools can effectively impact on a portfolio:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th><strong>Factors<\/strong><\/th>\n<th><strong>Impact on perception<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Grid Layout<\/td>\n<td>Balanced space, helps readers easily follow<\/td>\n<\/tr>\n<tr>\n<td>Infographic<\/td>\n<td>Convey data quickly, logically, and visually<\/td>\n<\/tr>\n<tr>\n<td>Blending Typography<\/td>\n<td>Create rhythm and clear content hierarchy<\/td>\n<\/tr>\n<tr>\n<td>Brand color system<\/td>\n<td>Increase recognition and create psychological connection with viewers<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Design is not just about making it beautiful<\/strong> \u2013 it is a strategic tool for brand storytelling. With each project, we adjust the visual flow based on user behavior and corporate personality, ensuring the portfolio is not only smart but also inspiring from the first glance.<\/p><h2 id=\"outro\">Shared by DPS<\/h2><p>A beautifully designed portfolio not only demonstrates professionalism but is also the first door opening opportunities to connect with partners, clients, and recruiters. When images and content are harmoniously combined, they create a clear brand impression from the very first pages.<\/p><p>Start by identifying a design style that fits your industry, core values, and unique characteristics. From colors, fonts to layout, every element should be chosen purposefully to convey the message consistently.<\/p><p>Don\u2019t forget to update your portfolio over time \u2014 the company's development should be reflected in each version. A dynamic and flexible portfolio will always maintain its appeal to viewers, while demonstrating an innovative and creative spirit.<\/p><p>If you are interested in building a personal brand or designing a comprehensive brand identity, these will be inspiring topics to continue exploring. They can support and further highlight the value of the portfolio in the eyes of readers.<\/p><p>Do you have your own secrets in portfolio design? Share your thoughts in the comments section below or join the discussion to spread creative ideas!<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/the-truth-about-marketing-revenue-commitment-at-dps-media\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">The Truth About Marketing Commitment to Business Numbers at DPS.MEDIA<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/how-to-livestream-on-facebook-to-sell-products-and-reach-1000-first-views\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">How to livestream on Facebook to achieve 1000 views on the first broadcast<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/what-are-quality-backlinks-and-how-to-build-them-effectively-for-seo\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">What Are Quality Backlinks? Effective Building Methods for SEO<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/what-is-tiktok-events-api-standard-usage-guide\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">What is TikTok Events API? Standard usage guide<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/the-development-journey-of-dps-media-from-2017-to-now\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">The development journey of DPS.MEDIA from 2017 to present<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/increase-free-canva-pro-accounts-dps-media-tool-supports-customers-to-accelerate-business\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Free Canva Pro Account \u2013 DPS.MEDIA Tool Supporting Customers to Accelerate Business Growth<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A well-designed capability profile not only presents information \u2013 it conveys inspiration and builds trust. The first impression often determines the 80% cooperation opportunity of a business, and in a competitive market, the main visual difference [...]<\/p>","protected":false},"author":1,"featured_media":25307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84,1],"tags":[],"class_list":["post-25298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-uncategorized"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/25298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=25298"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/25298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/25307"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=25298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=25298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=25298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}