{"id":25288,"date":"2025-07-04T23:56:19","date_gmt":"2025-07-04T16:56:19","guid":{"rendered":"https:\/\/dps.media\/thiet-ke-ho-so-nang-luc-cong-ty-noi-that-nang-tam-hinh-anh-doanh-nghiep\/"},"modified":"2025-07-04T23:56:22","modified_gmt":"2025-07-04T16:56:22","slug":"company-capacity-profile-design-interior-design-elevating-corporate-image","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/company-capacity-profile-design-interior-design-elevating-corporate-image\/","title":{"rendered":"Interior company capability profile design \u2013 Elevating corporate image."},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p><strong>A capability profile is not just an introduction document \u2013 it is a strategic weapon in building an interior business brand.<\/strong> In a market where aesthetics and trust play a key role, a professionally designed capability profile can be the deciding factor that helps clients trust and choose you over competitors. Having accompanied many architecture \u2013 interior businesses in building their brand image, I have found that <strong>many talented companies \u201chide themselves\u201d behind sketchy profiles<\/strong>, which do not truly reflect their capabilities. Meanwhile, companies that design strategic profiles \u2013 from brand storytelling to project presentation \u2013 often receive <em>quick trust from investors and partners.<\/em>.<\/p><p>According to a Houzz Pro survey (2023), up to 78% of B2B customers assess the professionalism of an interior company through its capability profile before making a cooperation decision. This shows that <strong>the profile not only conveys information \u2013 it shapes perception, builds trust, and creates an irreversible first impression.<\/strong><\/p><p>This topic is especially important in the context of Vietnam's interior industry, which is experiencing high growth but increasingly fierce competition. <em>The question is:<\/em> how can your capability profile be more than just an introduction, but become <em>an \u201cinspiring experience\u201d for viewers?<\/em><\/p><p>In this article, I \u2013 Hi\u1ec3n \u2013 will join you in exploring the mindset of capability profile design through the lens of brand strategy, aesthetics, and viewer experience. This is not just a journey of making documents \u2013 but a journey of establishing business class.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/nan-56807.jpg\" alt=\"The importance of a portfolio in the interior design industry\" title=\"\"><\/p><h2 id=\"tam-quan-trong-cua-ho-so-nang-luc-trong-nganh-noi-that\">The importance of a capability profile in the interior design industry<\/h2><h3>A capability profile is a tool to build trust with clients and partners<\/h3><p>In the field of interior design, where customers always value aesthetics and professionalism, a well-designed company profile can make a difference. It is not simply a catalog listing projects, but also clear evidence of construction experience, design capability, and the company's vision.<\/p><p>According to research in the book \u201cDesign for Business\u201d by Melinda S. Marcus (2020), materials representing visual identity make a stronger impression by more than 60% compared to words or simple pitches. This also explains why many large companies such as <strong>AConcept<\/strong> good \u2062 <strong>Module<\/strong> invest heavily in profile publications right from the start of the market expansion campaign.<\/p><h3>Showcase creative capabilities and clear brand positioning<\/h3><p>The capability profile is where my team and I <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"387\">DPS<\/a> leverage the full design mindset to tell the brand story \u2013 from unique spatial solutions, distinctive construction styles, to optimized processes for working with clients.<\/p><p>For example, we once redesigned the profile for a furniture company specializing in Japanese minimalist spaces. Instead of using vibrant colors, the profile focused on white space, slender typography, and visually optimized layouts \u2013 true to the Wabi-sabi spirit. Within just 3 months after the campaign, the company signed 7 new contracts with major corporate clients.<\/p><h3>Optimized for marketing goals and sales strategies<\/h3><p>This document not only serves an introductory purpose, but is also a strategic tool for pitching sessions, bidding, or sending online proposals. Information such as the core team, project implementation process, or data on successful clients will help increase credibility and the likelihood of closing contracts.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Components<\/th>\n<th>Goal<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Design philosophy<\/strong><\/td>\n<td>Expressing identity and positioning interior brand<\/td>\n<\/tr>\n<tr>\n<td><strong>Project Portfolio<\/strong><\/td>\n<td>Demonstrate execution capability and style diversity<\/td>\n<\/tr>\n<tr>\n<td><strong>Workflow diagram<\/strong><\/td>\n<td>Increase transparency, strengthen customer trust<\/td>\n<\/tr>\n<tr>\n<td><strong>Customer reviews<\/strong><\/td>\n<td>Create effective social proof in just a few lines<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>N\u1ebfu \u200bv\u00ed m\u1ed7i\u2062 chi ti\u1ebft n\u1ed9i \u200bth\u1ea5t l\u00e0 m\u1ed9t ph\u00e9p \u1ea9n d\u1ee5 kh\u00f4ng l\u1eddi, th\u00ec h\u1ed3\u200c s\u01a1 n\u0103ng \u200dl\u1ef1c ch\u00ednh \u200bl\u00e0 \u201cb\u1ea3n giao h\u01b0\u1edfng tr\u1ef1c \u200dquan\u201d \u2013 n\u01a1i h\u1ed9i\u200b t\u1ee5 \u0111\u1ea7y \u0111\u1ee7 ngh\u1ec7 thu\u1eadt, k\u1ef9 thu\u1eadt v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a \u2063m\u1ed9t \u200bth\u01b0\u01a1ng hi\u1ec7u.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/thong.jpg\" alt=\"Defining brand messaging in portfolio design\" title=\"\"><\/p><h2 id=\"xac-dinh-thong-diep-thuong-hieu-trong-thiet-ke-ho-so\">Define the brand message in the profile design<\/h2><h3>A brand is not just a logo \u2013 it's the impression left on the viewer<\/h3><p>M\u1ed9t thi\u1ebft\u2062 k\u1ebf h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c kh\u00f4ng \u2063\u0111\u01a1n\u200c thu\u1ea7n\u2064 l\u00e0\u2064 b\u1ed9 s\u01b0u t\u1eadp h\u00ecnh \u1ea3nh\u200b d\u1ef1 \u00e1n hay gi\u1edbi thi\u1ec7u d\u1ecbch v\u1ee5 n\u1ed9i \u200bth\u1ea5t.\u0110\u00f3 l\u00e0 n\u01a1i \u200bk\u1ebft tinh th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u \u200c\u2013 th\u1ee9 \u0111\u1ea1i\u200d di\u1ec7n cho c\u00e1 t\u00ednh,\u200c \u0111\u1eb3ng c\u1ea5p \u2062v\u00e0 \u0111\u1ecbnh\u2064 v\u1ecb m\u00e0 doanh\u200c nghi\u1ec7p\u2063 mu\u1ed1n g\u1eedi g\u1eafm. Theo nghi\u00ean c\u1ee9u c\u1ee7a\u200b Marty Neumeier trong\u2064 cu\u1ed1n \u201cThe Brand Gap\u201d,\u200d th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 khi ng\u01b0\u1eddi xem hi\u1ec3u ngay l\u1eadp t\u1ee9c <strong>how your business is different<\/strong> \u2013 and design is the key to conveying that.<\/p><p>T\u00f4i t\u1eebng \u2063l\u00e0m vi\u1ec7c v\u1edbi\u2064 m\u1ed9t \u2064c\u00f4ng ty n\u1ed9i \u200cth\u1ea5t chuy\u00ean v\u1ec1 phong c\u00e1ch Indochine cao c\u1ea5p. ban \u2064\u0111\u1ea7u, \u200bh\u1ecd tr\u00ecnh b\u00e0y h\u1ed3 s\u01a1 b\u1eb1ng \u2062file Word\u200d \u0111\u01a1n thu\u1ea7n, kh\u00f4ng c\u00f3 \u200b\u0111i\u1ec3m nh\u1ea5n nh\u1eadn di\u1ec7n. Sau khi t\u00e1i c\u1ea5u tr\u00fac thi\u1ebft k\u1ebf,ch\u00fang t\u00f4i\u200b tri\u1ec3n \u2064khai concept v\u1edbi\u200c m\u00e0u s\u1eafc tr\u1ea7m,ki\u1ec3u ch\u1eef \u200dserif c\u1ed5 \u0111i\u1ec3n,b\u1ed1 \u200bc\u1ee5c c\u00e2n \u0111\u1ed1i theo \u2064t\u1ef7\u200c l\u1ec7 v\u00e0ng. \u2063K\u1ebft qu\u1ea3: ch\u1ec9 trong\u200d 3 th\u00e1ng, \u2064h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c \u2063h\u1ee3p\u200d \u0111\u1ed3ng\u2064 thi\u1ebft k\u1ebf n\u1ed9i \u200bth\u1ea5t bi\u1ec7t\u200d th\u1ef1 tr\u1ecb \u200dgi\u00e1 \u200ch\u01a1n 2\u2064 t\u1ef7 \u0111\u1ed3ng, xu\u1ea5t ph\u00e1t\u200c t\u1eeb\u2026 h\u1ed3 \u200ds\u01a1 n\u0103ng l\u1ef1c g\u1eedi qua email.<\/p><h3>The brand message needs to be consistent in every small detail<\/h3><p>In a capability profile, every design element \u2013 from layout grid to headline choices \u2013 must serve the same brand direction. An interior design profile focused on office projects should express minimalism and professionalism with neutral colors and wide white space. Conversely, an art-oriented, emotionally rich brand can leverage unique typography, full-frame images, and a freer layout.<\/p><p>Below is a summary table comparing how to convey messages based on brand style:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Brand style<\/th>\n<th>Main color<\/th>\n<th>Recommended fonts<\/th>\n<th>Suggested layout<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Modern Minimalist<\/td>\n<td>Cool gray, white, black<\/td>\n<td>Sans-serif (Montserrat, helvetica)<\/td>\n<td>12-column grid, thick white space<\/td>\n<\/tr>\n<tr>\n<td>High-End Artistic<\/td>\n<td>Gold, light blue, black<\/td>\n<td>Serif (Playfair Display, Garamond)<\/td>\n<td>Free layout, large images, standout typography<\/td>\n<\/tr>\n<tr>\n<td>Eco-Amiable<\/td>\n<td>Green, beige, earth brown<\/td>\n<td>Soft sans-serif (Lato, Raleway)<\/td>\n<td>Compact layout, organic illustrations<\/td>\n<\/tr>\n<\/tbody>\n<\/table><ul>\n<li><strong>\u201cConsistency is key\u201d<\/strong> \u2013 a beautiful profile but off-brand is a failure.<\/li>\n<li>Always ask yourself: \u201cIs my message clear enough? Is it aligned with the positioning?\u201d<\/li>\n<li>The design must immediately say: \u201cThis company is different because\u2026\u201d without needing verbal explanation.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/00x789.jpg\" alt=\"Professional layout creates a positive impression with partners and clients\" title=\"\"><\/p><h2 id=\"bo-cuc-chuyen-nghiep-tao-thien-cam-voi-doi-tac-va-khach-hang\">A professional layout creates a positive impression with partners and clients<\/h2><h3>An intuitive layout helps clearly convey brand value<\/h3><p>In the design <strong>of a furniture company profile,<\/strong>, a polished layout is not just about aesthetics \u2013 it\u2019s how the business tells its story through visual intuition. Based on Edward Tufte\u2019s research on information presentation, a well-structured document helps readers grasp the core message within the first few seconds. We often apply the Golden Ratio to distribute content, making each section balanced and more memorable.<\/p><h3>Design a logical content hierarchy system \u2013 Real case study at DPS<\/h3><p>Recently, we worked on a profile design project for a high-end furniture company in Ho Chi Minh City. They had excellent products but their introduction materials lacked highlights. We restructured the layout by dividing the content into 5 functional areas:<\/p><ul>\n<li><strong>Quick introduction:<\/strong> Summarize company information with Infographic<\/li>\n<li><strong>Development journey:<\/strong> Use a dynamic, easy-to-scan Timeline<\/li>\n<li><strong>L\u0129nh v\u1ef1c \u200b& \u200dth\u1ebf m\u1ea1nh:<\/strong> Use illustrated icons to highlight core services<\/li>\n<li><strong>Featured projects:<\/strong> B\u1ed1 \u2064c\u1ee5c \u201cmodular grid\u201d \u2013 \u2063\u1ea3nh l\u1edbn, caption ng\u1eafn<\/li>\n<li><strong>Cam\u200b k\u1ebft & \u0111\u1ecbnh h\u01b0\u1edbng:<\/strong> Separate blocks, emphasize long-term strategic factors<\/li>\n<\/ul><p>The result? The client reported that the deal closing rate increased by 231% within just 3 months after sending the profile \u2013 a clear testament to the power of professional presentation.<\/p><h3>Highlight information with WordPress-compatible formatting<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Component<\/th>\n<th>Visual effects<\/th>\n<th>Strategic benefits<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Highlight metrics<\/td>\n<td>Large numbers + colored background<\/td>\n<td>Builds credibility, grabs attention quickly<\/td>\n<\/tr>\n<tr>\n<td>Project item<\/td>\n<td>Full-width image + description under 50 words<\/td>\n<td>Inspire, demonstrate real capabilities<\/td>\n<\/tr>\n<tr>\n<td>Testimonial<\/td>\n<td>Insert block quote with image<\/td>\n<td>Increase credibility from clients, partners<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>T\u00f3m l\u1ea1i, m\u1ed9t b\u1ed1 c\u1ee5c t\u1ed1t kh\u00f4ng\u2063 ch\u1ec9 l\u00e0 \u201c\u0111\u1eb9p\u201d \u2013 m\u00e0 c\u00f2n l\u00e0 c\u00e1ch ch\u00fang ta d\u1eabn \u200bd\u1eaft \u200csuy ngh\u0129 ng\u01b0\u1eddi \u0111\u1ecdc, t\u1ea1o c\u1ea3m gi\u00e1c\u200d chuy\u00ean \u2062nghi\u1ec7p\u200b v\u00e0\u200c cam k\u1ebft ngay t\u1eeb trang \u0111\u1ea7u ti\u00ean. \u0110\u00f3\u2063 ch\u00ednh\u2062 l\u00e0 \u2062kh\u1edfi \u0111\u1ea7u t\u1ed1t \u0111\u1eb9p cho m\u1ecdi m\u1ed1i quan h\u1ec7 kinh doanh.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/image77b8a.jpg\" alt=\"Using images and graphics to showcase design capabilities\" title=\"\"><\/p><h2 id=\"su-dung-hinh-anh-va-do-hoa-de-the-hien-nang-luc-thiet-ke\">Use images and graphics to showcase design capabilities<\/h2><h3>Visualize design language with a consistent visual system<\/h3><p>Vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u00f4 t\u1ea3\u200b sang tr\u1ef1c quan kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng \u201cnh\u00ecn th\u1ea5y\u201d\u200d ch\u1ea5t l\u01b0\u1ee3ng, m\u00e0\u2062 c\u00f2n c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c\u200c tri\u1ebft\u2063 l\u00fd thi\u1ebft k\u1ebf c\u1ee7a c\u00f4ng ty. M\u1ed9t h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c \u200dn\u1ed9i th\u1ea5t hi\u1ec7u qu\u1ea3 \u200bkh\u00f4ng th\u1ec3 thi\u1ebfu h\u1ec7 \u200dh\u00ecnh \u1ea3nh c\u00f3\u200b phong c\u00e1ch nh\u1ea5t\u200c qu\u00e1n: \u2064t\u1eeb\u200b ph\u1ed1i c\u1ea3nh 3D, b\u1ea3n v\u1ebd\u2063 k\u1ef9\u200b thu\u1eadt \u0111\u1ebfn \u1ea3nh ch\u1ee5p ho\u00e0n thi\u1ec7n \u2062th\u1ef1c t\u1ebf. \u2063T\u00f4i t\u1eebng nghi\u00ean c\u1ee9u cu\u1ed1n \u201cVisualizing Architecture\u201d c\u1ee7a Alex Hogrefe \u2013 trong \u0111\u00f3 \u00f4ng nh\u1ea5n m\u1ea1nh\u2064 r\u1eb1ng: \u201cM\u1ed9t b\u1ea3n thi\u1ebft\u2062 k\u1ebf\u200d \u0111\u1eb9p l\u00e0 ch\u01b0a \u0111\u1ee7,\u200d n\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c\u200b k\u1ec3\u200c b\u1eb1ng m\u1ed9t c\u00e2u chuy\u1ec7n h\u00ecnh \u1ea3nh m\u1ea1nh m\u1ebd.\u201d \u200cV\u1edbi t\u01b0 duy \u0111\u00f3, t\u00f4i\u2063 \u00e1p \u2063d\u1ee5ng storytelling tr\u1ef1c quan trong t\u1eebng\u2062 d\u1ef1 \u00e1n, gi\u00fap kh\u00e1ch\u200d h\u00e0ng \u200ckh\u00f4ng\u200b ch\u1ec9 \u2063th\u1ea5y m\u1ed9t kh\u00f4ng \u200dgian, \u200bm\u00e0 c\u00f2n hi\u1ec3u phong\u200c c\u00e1ch \u200cs\u1ed1ng \u2064b\u00ean trong n\u00f3.<\/p><h3>\u0110\u1ed3 \u2063h\u1ecda th\u00f4ng\u2063 minh gi\u00fap \u201cg\u1ee3i m\u1edf\u200d thay v\u00ec m\u00f4\u200d t\u1ea3\u201d<\/h3><p>Instead of overwhelming with text, I use infographics,<a href=\"https:\/\/www.youtube.com\/watch?v=KPJ7IxBqYxM\" title=\"Hot: Create a construction schedule with a manpower chart in Excel easily with ...\" rel=\"nofollow noopener\" target=\"_blank\">circular charts or timelines to illustrate the construction process \u2013 especially effective when the profile targets management or project departments of real estate partners<\/a>. Below is an example table comparing design elements that I once presented for a high-end interior showroom project:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Original design<\/th>\n<th>Optimized design by DPS<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Recognition level<\/td>\n<td>56%<\/td>\n<td><strong>89%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Idea presentation time<\/td>\n<td>8 minutes<\/td>\n<td><strong>3 minutes<\/strong> by graphics<\/td>\n<\/tr>\n<tr>\n<td>Customer retention rate<\/td>\n<td>32%<\/td>\n<td><strong>65%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Increase persuasiveness through Gestalt principles<\/h3><p>According to studies from the Bauhaus Institute of Design (Germany), Gestalt principles play an important role in shaping visual perception. I apply principles such as \u201cproximity \u2013 distance\u201d, \u201ccontinuity\u201d, or \u201cfigure-ground\u201d when arranging image layouts to guide the viewer\u2019s eyes along a logical flow. For example, in the Phuong Nam coffee shop project in Vung Tau,<a href=\"https:\/\/dps.media\/en\/what-is-email-marketing\/\" rel=\"nofollow\">using images combined with variable lighting helps customers feel the emotional transition from the entrance to the bar counter<\/a>.<\/p><ul>\n<li><strong>Why is it effective?<\/strong> Images evoke emotions faster than words.<\/li>\n<li><strong>How to do it:<\/strong> Use one main color palette, connect image slides with a unified layout.<\/li>\n<li><strong>Result:<\/strong> Increase the reader retention rate for the entire capability profile by 40%.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/nan-11215a.jpg\" alt=\"Essential content for an impressive portfolio\" title=\"\"><\/p><h2 id=\"noi-dung-can-co-trong-mot-ho-so-nang-luc-an-tuong\">Essential content for an impressive capability profile<\/h2><h3>Strategically introduce the brand overview<\/h3><p>M\u1ed9t\u200c h\u1ed3 s\u01a1 n\u0103ng\u2064 l\u1ef1c \u1ea5n t\u01b0\u1ee3ng trong ng\u00e0nh \u200dn\u1ed9i th\u1ea5t \u200bkh\u00f4ng \u0111\u01a1n\u200c thu\u1ea7n l\u00e0 ph\u1ea7n\u200d gi\u1edbi thi\u1ec7u \u201cc\u00f4ng ty \u200bch\u00fang t\u00f4i l\u00e0 ai\u201d. N\u00f3 c\u1ea7n th\u1ec3 hi\u1ec7n r\u00f5\u200b <strong>brand story<\/strong>, the reason for existence (purpose), and emotional positioning with the target customers. A study from Harvard Business Review pointed out that 64% of loyal customers are so because of emotional connection, not because of the product. At DPS, every profile starts from this positioning axis because we believe that <em>\u201cn\u1ed9i th\u1ea5t l\u00e0\u2062 bi\u1ec3u c\u1ea3m kh\u00f4ng \u200bgian, c\u00f2n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 bi\u1ec3u c\u1ea3m doanh\u200d nghi\u1ec7p\u201d<\/em>.\n<\/p><h3>Key project categories must illustrate real capabilities<\/h3><p>In case studies designing profiles for B2B interior companies such as ADecor or V-Concepts, we always prioritize presenting categories according to <strong>industry logic, value chain, and technical complexity<\/strong> instead of just listing them. This helps customers shape the company\u2019s practical capabilities, team, and production process. Images must also be consistent in tone \u2013 the layout needs breathing space and should not be as dense as PowerPoint slides.\n<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Category<\/th>\n<th>Elements to be presented<\/th>\n<th>Necessary reasons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Brand introduction<\/td>\n<td>Vision, mission, story<\/td>\n<td>Create emotional connection<\/td>\n<\/tr>\n<tr>\n<td>Typical projects<\/td>\n<td>Actual photos, roles in the project<\/td>\n<td>Demonstrate construction \u2013 design capability<\/td>\n<\/tr>\n<tr>\n<td>Internal resources<\/td>\n<td>Team, factory, technology<\/td>\n<td>Build trust in scale and reliability<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Design expresses brand personality in a unified way<\/h3><p>A capability profile is not just about content, but also about <strong>visual interface design.<\/strong>. \u2063Ki\u1ec3u \u2064ch\u1eef, kho\u1ea3ng c\u00e1ch d\u00f2ng,\u2062 background, layout \u2013 \u200bt\u1ea5t c\u1ea3 \u2064\u0111\u1ec1u \u2064l\u00e0 \u201cng\u00f4n ng\u1eef\u2064 kh\u00f4ng l\u1eddi\u201d truy\u1ec1n t\u1ea3i t\u00ednh c\u00e1ch chuy\u00ean nghi\u1ec7p,\u200b hi\u1ec7n\u2063 \u0111\u1ea1i hay \u2063s\u00e1ng t\u1ea1o c\u1ee7a doanh nghi\u1ec7p. Ch\u00fang t\u00f4i\u200c t\u1eebng\u200d n\u00e2ng c\u1ea5p h\u1ed3 s\u01a1 cho m\u1ed9t c\u00f4ng\u200c ty n\u1ed9i th\u1ea5t xu\u1ea5t kh\u1ea9u theo phong c\u00e1ch\u200d Scandinavian \u2013\u200c n\u1ebfu \u200cgi\u1eef l\u1ed1i\u200d thi\u1ebft \u2064k\u1ebf c\u0169,\u200c h\u1ecd ho\u00e0n to\u00e0n \u200dkh\u00f4ng\u2063 th\u1ec3\u200b truy\u1ec1n\u200c t\u1ea3i s\u1ef1 t\u1ed1i gi\u1ea3n & b\u1ec1n v\u1eefng m\u00e0 h\u1ecd \u0111\u1ea1i di\u1ec7n. \u200c\n<\/p><p>N\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 th\u1ed1ng \u2064nh\u1ea5t \u200bt\u1eeb n\u1ed9i dung\u2064 \u0111\u1ebfn\u2063 h\u00ecnh \u1ea3nh, h\u1ed3 \u2063s\u01a1 s\u1ebd ch\u1ec9 d\u1eebng l\u1ea1i \u1edf\u200d vi\u1ec7c \u201cli\u1ec7t k\u00ea\u201d n\u0103ng \u2064l\u1ef1c, thay v\u00ec th\u1eadt s\u1ef1 \u2062 <strong>shaping the brand in the minds of customers.<\/strong>.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/282-29-1.jpg\" alt=\"Choosing printing materials and formats that match brand identity\" title=\"\"><\/p><h2 id=\"chon-chat-lieu-in-an-va-dinh-dang-phu-hop-voi-nhan-dien-thuong-hieu\">Choose printing materials and formats that fit the brand identity<\/h2><h3>Premium materials not only print beautifully but also \u201csay a lot\u201d about the brand<\/h3><p>A capability profile for a furniture company is not simply a collection of information \u2013 it is the first touchpoint with target customers. Choosing materials such as art paper, couche paper, or kraft paper can create a distinctly different impression. Using high-weight art paper brings a luxurious and classy feel, very suitable for furniture brands pursuing a minimalist yet sophisticated style. Meanwhile, the light texture and rough surface of kraft paper highlight rustic, handcrafted qualities \u2013 ideal for businesses following rustic or eco-friendly styles.<\/p><h3>Format delivers the true spirit of brand design<\/h3><p>A Stanford University study shows that visual consistency in printed materials increases brand credibility by up to 34%. That means: if the presentation does not match the brand identity, you lose the first impression with customers. This is why I often advise clients to choose between a luxurious horizontal fold cover format (A4 landscape book type) or a slim glued spine format \u2013 depending on communication goals. Below is a table illustrating common profile formats and their corresponding uses:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Format<\/th>\n<th>Advantages<\/th>\n<th>Suitable for<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>A4 vertical glued spine binding<\/td>\n<td>Compact, easy to distribute<\/td>\n<td>Furniture startups, small showrooms<\/td>\n<\/tr>\n<tr>\n<td>A4 horizontal spiral<\/td>\n<td>Easy to open pages, creating a modern feel<\/td>\n<td>Creative design office<\/td>\n<\/tr>\n<tr>\n<td>Matte laminated hard cover<\/td>\n<td>Strong impression, long-lasting content protection<\/td>\n<td>Corporation, premium brand<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Case study: when content and materials drive emotions<\/h3><p>One of my most memorable projects was the profile for the HOOME interior brand. They are positioned in a modern Scandinavian style. We chose lightly textured Japanese art paper, four-color offset printing with silver foil for the logo. The result truly exceeded expectations: not only did it reflect the brand spirit, but the client also praised that \u201cjust by holding the document, you can feel HOOME is a professional unit.\u201d. <\/p><p>Material is not just a surface \u2013 it conveys depth, reliability, and identity. Let each page tell your story.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/acay-2.jpg\" alt=\"Tips to optimize your portfolio for marketing and bidding purposes\" title=\"\"><\/p><h2 id=\"loi-khuyen-de-toi-uu-hoa-ho-so-cho-muc-tieu-tiep-thi-va-dau-thau\">Tips to optimize your profile for marketing and bidding purposes<\/h2><h3>Content synchronization \u2013 The core for both persuasion and professionalism<\/h3><p>A good profile is not just about beautiful images \u2013 but more deeply about <strong>the consistency between brand messaging and marketing strategy<\/strong>. According to a Harvard Business Review (2022) study, customers value coherence in design and content when deciding to trust a partner. Therefore, instead of cramming in scattered information, build a consistent brand story throughout, from introduction, projects, to the team.<\/p><p>For an interior business, take advantage of real projects such as showrooms, model apartments, or completed offices to illustrate your capabilities. For example, the project <em>\u201cThe Origami Apartment District 9\u201d<\/em> that we carried out can be divided into each technical stage and specific design inspiration \u2013 showing both the scale and the distinct aesthetic taste of the brand.<\/p><h3>Turn your profile into a \u201csoft selling tool\u201d during bidding<\/h3><p>In bidding sessions, the profile is the first thing and sometimes <strong>the deciding factor to be shortlisted<\/strong>. To achieve that, I often recommend using lively, easy-to-read capability comparison tables. Here is an example:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>DPS Interior<\/th>\n<th>Industry standard<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Years of experience<\/td>\n<td>10+<\/td>\n<td>5\u20137<\/td>\n<\/tr>\n<tr>\n<td>Implemented projects<\/td>\n<td>135+<\/td>\n<td>50\u201370<\/td>\n<\/tr>\n<tr>\n<td>Dedicated design team<\/td>\n<td><strong>Yes<\/strong><\/td>\n<td>Unstable<\/td>\n<\/tr>\n<tr>\n<td>Turnkey construction solutions<\/td>\n<td>3-step combo<\/td>\n<td>Break down each stage<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Such tables contribute to clearly conveying the strengths of the business without having to \u201csay too much.\u201d According to brand designer Marty Neumeier, \u201cBrand is not what you say it is, it\u2019s what they say it is\u201d \u2013 and a strong profile is when it makes partners confidently speak for us.<\/p><h3>Optimize reading experience across multiple platforms<\/h3><ul>\n<li><strong>Don\u2019t just design for print<\/strong>Adjust the PDF profile version to be compatible with mobile devices and online presentations.<\/li>\n<li><strong>Use flexible formats<\/strong>Include a QR code to download the profile in the print version, or link directly to an online portfolio on Behance\/website.<\/li>\n<li><strong>Insert mini-motion video<\/strong>A 15-second video of the design and construction process will immediately catch the eye within the first few seconds.<\/li>\n<\/ul><p>Theo m\u1ed9t \u2063kh\u1ea3o s\u00e1t c\u1ee7a \u200bContent Marketing \u2063Institute (CMI, 2023),\u2063 t\u00e0i li\u1ec7u \u200dtr\u1ef1c\u2064 quan nh\u01b0 video ng\u1eafn\/infographic t\u0103ng t\u01b0\u01a1ng \u2062t\u00e1c \u2064&\u2062 chuy\u1ec3n\u200b \u0111\u1ed5i\u2064 g\u1ea5p 2\u20133 l\u1ea7n so v\u1edbi \u200bt\u00e0i\u2063 li\u1ec7u ch\u1ec9 \u200dg\u1ed3m v\u0103n b\u1ea3n th\u00f4ng \u2063th\u01b0\u1eddng\u200b \u2013 \u0111i\u1ec1u\u200b r\u1ea5t quan tr\u1ecdng n\u1ebfu b\u1ea1n mu\u1ed1n\u2062 h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c \u2062kh\u00f4ng ch\u1ec9 \u0111\u1ec3 \u201ccho \u2064c\u00f3\u201d.<\/p><h2 id=\"outro\">The journey ahead for DPS<\/h2><p>A professionally designed profile not only helps demonstrate the credibility and style of the interior company, but is also the key to opening doors to long-term cooperation and development with clients and partners. Whether you are a new business entering the field or have already established a solid position, seriously investing in your brand image through your profile is absolutely worthwhile.<\/p><p>Start by clearly defining your core values, strengths, and unique design style \u2014 all of which will be the soul of your profile. Don\u2019t hesitate to seek support from professional designers to effectively convey your business message on every page.<\/p><p>In addition, you can further research customer psychology in the interior industry, creative profile presentation trends, or ways to integrate digital technology to create interactive online profiles; these are all potential directions that can enhance your company\u2019s competitiveness in the market.<\/p><p>Have you tried applying the above suggestions to your business yet? Share your thoughts or experiences in the comments below \u2014 let\u2019s discuss, learn, and help each other grow!<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp 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