{"id":25113,"date":"2025-07-04T16:23:43","date_gmt":"2025-07-04T09:23:43","guid":{"rendered":"https:\/\/dps.media\/hieu-qua-seeding-trong-thuong-mai-dien-tu-cach-tang-truong-doanh-thu-va-nhan-dien-thuong-hieu\/"},"modified":"2025-07-04T16:25:02","modified_gmt":"2025-07-04T09:25:02","slug":"the-effectiveness-of-seeding-in-e-commerce-as-a-way-to-increase-revenue-growth-and-brand-recognition","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/the-effectiveness-of-seeding-in-e-commerce-as-a-way-to-increase-revenue-growth-and-brand-recognition\/","title":{"rendered":"Seeding effectiveness in e-commerce: How to increase revenue and brand recognition"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Trong th\u1eddi \u0111\u1ea1i s\u1ed1\u200c h\u00f3a \u0111ang b\u00f9ng n\u1ed5, seeding \u0111\u00e3 tr\u1edf th\u00e0nh \u201cch\u1ea5t x\u00fac t\u00e1c\u201d kh\u00f4ng th\u1ec3 thi\u1ebfu <a href=\"https:\/\/dpsmedia.vn\/wordpress-co-ly-do-gi-de-duoc-coi-la-cms-tot-nhat-cho-seo-ngay-nay\/\" title=\"Why is WordPress considered the best CMS for SEO today?\" rel=\"nofollow noopener\" target=\"_blank\">in<\/a> the marketing strategy of e-commerce businesses. Like a seed planted at the right time and carefully nurtured, skillful seeding can sprout into strong viral campaigns, spreading brand messages naturally and effectively.<\/p><p>Th\u1ebf nh\u01b0ng,trong \u201ckhu r\u1eebng\u201d digital marketing \u0111\u1ea7y c\u1ea1nh tranh,l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 chi\u1ebfn l\u01b0\u1ee3c seeding th\u1ef1c s\u1ef1 ph\u00e1t huy t\u1ed1i \u200b\u0111a ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3? L\u00e0m sao \u0111\u1ec3 v\u1eeba t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang tr\u00ean th\u1ecb tr\u01b0\u1eddng,v\u1eeba chuy\u1ec3n h\u00f3a th\u00e0nh doanh thu th\u1ef1c t\u1ebf? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111\u01b0a b\u1ea1n \u2063\u0111i s\u00e2u \u2064v\u00e0o nh\u1eefng\u2064 g\u00f3c \u200dnh\u00ecn m\u1edbi m\u1ebb v\u1ec1 ngh\u1ec7 thu\u1eadt seeding trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed,t\u1eeb vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ed9i \u200bdung c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ebfn c\u00e1ch\u2063 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p><p>Let's explore breakthrough seeding strategies, practical lessons learned, and modern tools that help your business not only survive but also thrive strongly in this dynamic e-commerce world.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/enceur.jpg\" alt=\"Proper Seeding: Optimizing sales effectiveness through Micro Influencers\" title=\"\"><\/p><h2 id=\"seeding-dung-cach-toi-uu-hieu-qua-ban-hang-qua-cac-micro-influencer\">Seeding the right way to optimize sales effectiveness through Micro Influencers<\/h2><p>During the research and implementation of seeding campaigns for many brands, I have observed that choosing and interacting with micro-influencers plays a key <a href=\"https:\/\/dpsmedia.vn\/lam-the-nao-de-toi-uu-hoa-website-va-cham-soc-website-chuyen-nghiep-chuan-seo\/\" title=\"How to optimize and professionally maintain an SEO-standard website?\" rel=\"nofollow noopener\" target=\"_blank\">key<\/a>Studies from Nielsen show <strong>94% of consumers trust and value evaluations from familiar influencers<\/strong> more than traditional advertising. The most effective approach is to build sustainable relationships, where micro-influencers are empowered to create content in their own style while ensuring brand messages.<\/p><p>Based on practical experience, I propose a seeding process consisting of essential steps:<\/p><ul>\n<li>Quantitative analysis of the suitability between influencer and product<\/li>\n<li>Building detailed briefs but without restricting creativity<\/li>\n<li>Monitoring and measuring effectiveness through KPI indicators<\/li>\n<li>Maintaining regular interaction and timely feedback<\/li>\n<\/ul><table class=\"wp-table\">\n<tr>\n<th>Types of Micro-influencers<\/th>\n<th>Average interaction rate<\/th>\n<th>Seeding cost\/post<\/th>\n<\/tr>\n<tr>\n<td>Beauty Blogger<\/td>\n<td>8.5%<\/td>\n<td>2-5 million VND<\/td>\n<\/tr>\n<tr>\n<td>Food Reviewer<\/td>\n<td>7.2%<\/td>\n<td>1-3 million VND<\/td>\n<\/tr>\n<tr>\n<td>Lifestyle Creator<\/td>\n<td>6.8%<\/td>\n<td>1.5-4 million VND<\/td>\n<\/tr>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/em-kol.jpg\" alt=\"Strategy for building cooperative relationships with KOLs to elevate brand value\" title=\"\"><\/p><h2 id=\"chien-luoc-xay-dung-moi-quan-he-hop-tac-voi-kols-de-nang-tam-thuong-hieu\">Strategy to build cooperative relationships with KOLs to elevate the brand<\/h2><p>Building sustainable relationships with KOLs requires <strong>a strategic and professional approach<\/strong>According to Nielsen's 2022 research, 92% of consumers trust and value evaluations from influencers more than traditional advertising. To optimize effectiveness, businesses need to:<\/p><ul>\n<li>Identify KOLs suitable for the brand's core values<\/li>\n<li>Establish ROI evaluation processes for influencer marketing campaigns<\/li>\n<li>Build consistent and synchronized content plans<\/li>\n<li>Maintain long-term relationships instead of short-term cooperation<\/li>\n<\/ul><p>Case study \u0111i\u1ec3n h\u00ecnh l\u00e0\u2064 chi\u1ebfn d\u1ecbch c\u1ee7a \u2062The Coffee \u200dHouse khi h\u1ee3p t\u00e1c\u200b v\u1edbi food blogger V\u0169 Dino. thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n review s\u1ea3n \u200cph\u1ea9m, h\u1ecd c\u00f9ng nhau x\u00e2y d\u1ef1ng series video \u201cC\u00e0 ph\u00ea S\u00e0i G\u00f2n\u201d khai th\u00e1c v\u0103n h\u00f3a c\u00e0 ph\u00ea \u0111\u01b0\u1eddng ph\u1ed1, t\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb\u200d v\u00e0 g\u1eafn k\u1ebft v\u1edbi\u200c c\u1ed9ng \u0111\u1ed3ng. \u200bK\u1ebft qu\u1ea3\u2063 l\u00e0 <strong>a 47% increase in followers<\/strong> and <strong>and a 35% increase in revenue<\/strong> after 3 months of implementation.<\/p><table class=\"wp-table\">\n<thead>\n<tr>\n<th>KOLs Evaluation Criteria<\/th>\n<th>Importance level<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Suitability with the brand<\/td>\n<td>40%<\/td>\n<\/tr>\n<tr>\n<td>Content Quality<\/td>\n<td>30%<\/td>\n<\/tr>\n<tr>\n<td>Real Interaction<\/td>\n<td>20%<\/td>\n<\/tr>\n<tr>\n<td>Cooperation Cost<\/td>\n<td>10%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/qua-04.jpg\" alt=\"Measuring and analyzing the effectiveness of seeding campaigns to optimize marketing budget\" title=\"\"><\/p><h2 id=\"do-luong-va-phan-tich-hieu-qua-chien-dich-seeding-de-toi-uu-ngan-sach-marketing\">Measuring and analyzing the effectiveness of seeding campaigns to optimize marketing budgets<\/h2><p>Systematic data analysis from seeding campaigns helps businesses optimize budgets and achieve the highest efficiency. According to the research of <strong>Nielsen Digital Marketing Report 2023<\/strong>, successful brands in seeding usually monitor 5 important indicators:<\/p><ul>\n<li>Engagement rate per post (Engagement Rate)<\/li>\n<li>Chi ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t ti\u1ebfp c\u1eadn \u200c(CPR \u2013 \u2062Cost Per Reach)<\/li>\n<li>Conversion rate from seeding to orders<\/li>\n<li>Time users spend on content<\/li>\n<li>Natural sharing and spreading rate<\/li>\n<\/ul><p>Ph\u00e2n t\u00edch case study c\u1ee7a Biti\u2019s <a href=\"https:\/\/dpsmedia.vn\/lam-cach-nao-de-tu-chay-quang-cao-facebook-hieu-qua-va-don-gian\/\" title=\"How to run Facebook ads effectively and simply by yourself?\" rel=\"nofollow noopener\" target=\"_blank\">in the campaign<\/a> \u201cN\u00e2ng niu b\u00e0n \u200bch\u00e2n Vi\u1ec7t\u201d cho th\u1ea5y vi\u1ec7c \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng \u0111a chi\u1ec1u \u0111\u00e3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c \u200b35% ng\u00e2n s\u00e1ch marketing trong 6 th\u00e1ng \u0111\u1ea7u \u2064n\u0103m 2023. B\u1eb1ng c\u00e1ch theo\u2064 d\u00f5i ch\u1eb7t ch\u1ebd c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh linh ho\u1ea1t n\u1ed9i dung theo ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, Biti\u2019s \u0111\u00e3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb 2.3% l\u00ean 4.1%. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng cho th\u1ea5y vi\u1ec7c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed m\u00e0 c\u00f2n n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung seeding.<\/p><table class=\"wp-table\">\n<tr>\n<th>Indicators<\/th>\n<th>Before optimization<\/th>\n<th>After optimization<\/th>\n<\/tr>\n<tr>\n<td>Engagement Rate<\/td>\n<td>2.8%<\/td>\n<td>4.5%<\/td>\n<\/tr>\n<tr>\n<td>CPR<\/td>\n<td>0.35$<\/td>\n<td>0.22$<\/td>\n<\/tr>\n<tr>\n<td>Conversion rate<\/td>\n<td>2.3%<\/td>\n<td>4.1%<\/td>\n<\/tr>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/07\/g-hieu678d25ca9077c.jpg\" alt=\"Creating attractive and credible seeding content in the competitive e-commerce environment\" title=\"\"><\/p><h2 id=\"tao-noi-dung-seeding-hap-dan-va-uy-tin-trong-boi-canh-canh-tranh-thuong-mai-dien-tu\">Creating attractive and credible seeding content in the competitive e-commerce environment<\/h2><p>In the context of rapidly developing digitalization, building an effective seeding strategy plays a key role in creating trust and attracting customers. According to Nielsen\u2019s research (2023), <strong>83.1% of Vietnamese consumers<\/strong> tin t\u01b0\u1edfng v\u00e0o \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u1ea3n \u2063h\u1ed3i t\u1eeb ng\u01b0\u1eddi d\u00f9ng th\u1ef1c t\u1ebf tr\u01b0\u1edbc\u2062 khi quy\u1ebft \u2064\u0111\u1ecbnh mua h\u00e0ng tr\u1ef1c tuy\u1ebfn.Case \u200cstudy \u0111i\u1ec3n h\u00ecnh l\u00e0 chi\u1ebfn d\u1ecbch \u2064\u201dTr\u1ea3i nghi\u1ec7m th\u1eadt \u2013 Review\u200b th\u1eadt\u201d c\u1ee7a Tiki \u0111\u00e3 thu h\u00fat h\u01a1n 50.000 ng\u01b0\u1eddi d\u00f9ng tham gia chia s\u1ebb ph\u1ea3n \u200ch\u1ed3i ch\u00e2n th\u1ef1c,\u2064 g\u00f3p ph\u1ea7n t\u0103ng 47% doanh s\u1ed1 b\u00e1n h\u00e0ng trong\u2062 qu\u00fd II\/2023.<\/p><ul>\n<li>Building a reputable KOL network<\/li>\n<li>Creating diverse, authentic content<\/li>\n<li>Combining storytelling with data<\/li>\n<li>Two-way interaction with customers<\/li>\n<\/ul><table class=\"wp-table\">\n<tr>\n<th>Seeding formats<\/th>\n<th>Average effectiveness<\/th>\n<\/tr>\n<tr>\n<td>Review videos<\/td>\n<td>Increase 65.1% interaction<\/td>\n<\/tr>\n<tr>\n<td>Review posts<\/td>\n<td>Increase 45.1% trust<\/td>\n<\/tr>\n<tr>\n<td>Livestream<\/td>\n<td>Increase 80.1% conversion<\/td>\n<\/tr>\n<\/table><h2 id=\"outro\">close<\/h2><p>Ending:<\/p><p>In the increasingly fierce e-commerce competition, seeding is no longer just a marketing strategy but has become the art of brand storytelling. By flexibly combining influential people, authentic content, and appropriate distribution channels, businesses can build trust with customers and establish a strong market position.<\/p><p>Remember, effective seeding requires patience and a long-term strategy. It is not a sprint but a marathon where every step must be carefully calculated. When done correctly, seeding will be the key to helping businesses not only increase revenue but also build a loyal customer community.<\/p><p>With the continuous changes in technology trends and user behavior, continuously updating and adjusting seeding strategies is indispensable. Let seeding become a powerful tool in your brand development journey in the digital space.<\/p><p>Success in e-commerce not only comes from good products or competitive prices but also from the ability to build a unique voice and deep connection with customers. And seeding is the bridge that helps you achieve that most effectively.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/top-5-seo-service-companies-highly-rated-in-vietnam\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Top 5 Highly Rated SEO Service Companies in Vietnam<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/how-to-verify-identity-quickly-when-facebook-account-is-locked\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">How to quickly verify identity when your Facebook account is locked<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/which-top-10-google-advertising-companies-are-the-best-choices\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Which Google Advertising Company is Good? 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Gi\u1ed1ng nh\u01b0 m\u1ed9t h\u1ea1t gi\u1ed1ng \u0111\u01b0\u1ee3c \u2062gieo tr\u1ed3ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 ch\u0103m s\u00f3c k\u1ef9 l\u01b0\u1ee1ng,\u200b vi\u1ec7c seeding kh\u00e9o l\u00e9o c\u00f3 th\u1ec3 n\u1ea3y m\u1ea7m \u2063th\u00e0nh [&hellip;]<\/p>","protected":false},"author":1,"featured_media":25119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84,1],"tags":[],"class_list":["post-25113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-uncategorized"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/25113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=25113"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/25113\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/25119"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=25113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=25113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=25113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}