{"id":24879,"date":"2025-07-01T12:18:31","date_gmt":"2025-07-01T05:18:31","guid":{"rendered":"https:\/\/dps.media\/tiktok-18-cac-chinh-sach-kiem-duyet-moi-nhat-2025\/"},"modified":"2025-07-01T12:18:35","modified_gmt":"2025-07-01T05:18:35","slug":"tiktok-18-latest-review-policies-2025","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/tiktok-18-latest-review-policies-2025\/","title":{"rendered":"TikTok 18+: The latest review policies for 2025"},"content":{"rendered":"

TikTok 18+ and the latest moderation policies in 2025 are becoming a focal point that no business or content creator can ignore.<\/em><\/strong> With over 1 billion global users, understanding these regulations not only helps protect your brand but also ensures your content reaches the right audience<\/a>, avoiding risks of account suspension or reduced engagement on the platform. <\/p>

DPS.MEDIA \u2013 \u0111\u01a1n v\u1ecb \u0111\u1ed3ng h\u00e0nh c\u00f9ng h\u00e0ng tr\u0103m SMEs t\u1ea1i Vi\u1ec7t Nam trong chi\u1ebfn l\u01b0\u1ee3c digital marketing \u2013 nh\u1eadn th\u1ea5y r\u1eb1ng the new moderation policy emphasizes restricting sensitive content from reaching users under 18 through refined AI mechanisms and community feedback.<\/em><\/strong> This not only helps TikTok create a safer environment but also opens up opportunities for businesses to target the adult age segment<\/a>, increasing advertising effectiveness. In fact, over 65% of TikTok users in Vietnam are under 25 years old, trong \u0111\u00f3 nh\u00f3m 18+ chi\u1ebfm m\u1ed9t t\u1ec9 l\u1ec7 l\u1edbn trong vi\u1ec7c ti\u00eau th\u1ee5 v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung gi\u1ea3i tr\u00ed \u2013 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng m\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1 n\u1ebfu<\/a> understand the policy. Thoroughly grasping moderation regulations helps creators and brands build suitable content strategies, enhance engagement, and maintain credibility on the platform.<\/em><\/strong> <\/p>

Moreover, TikTok's latest updates include multidimensional content recognition mechanisms, from images and videos to written context, aiming to minimize legal and ethical violations online. Hi\u1ec3u r\u00f5 v\u00e0 \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 s\u1ebd l\u00e0 \u201cch\u00eca kh\u00f3a\u201d m\u1edf ra c\u00e1nh c\u1eeda ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi ph\u00f2ng tr\u00e1nh c\u00e1c h\u00ecnh ph\u1ea1t ph\u1ee9c t\u1ea1p.<\/em><\/strong> <\/p>

From DPS.MEDIA's perspective, continuously updating and deeply analyzing TikTok 18+ moderation policies not only helps SMEs develop sustainably but also creates differentiation in an increasingly competitive digital environment. Consider this the first step in building a safe yet creative and effective content marketing strategy.<\/em><\/strong>
\"TikTok<\/p>

TikTok 18 in the Context of the Latest Censorship Policies in 2025<\/h2>

Trends in 18+ Content Censorship on TikTok in 2025<\/h3>

In the context of increasingly strict global policies on adult content, TikTok 18+<\/strong> is now being shaped according to stricter standards to protect users, especially those under 18. According to updates from studies such as \u201cdigital Content Moderation in Southeast Asia\u201d (2024)<\/em> and reports from ICRA<\/em>, moderation is not only based on age factors but also assesses the level of safety and cultural appropriateness for each region.<\/p>

DPS.MEDIA sees this as an opportunity for SMEs to develop responsible digital content, leveraging this layer of protection to build sustainable brands. With a clear content strategy and by utilizing AI-driven user behavior analytics, brands can:<\/p>

    \n
  • Precisely limit access to target customer groups<\/li>\n
  • Avoid the risk of policy violations that disrupt campaigns<\/li>\n
  • Increase engagement when content fits social context and legal regulations<\/li>\n<\/ul>

    Transparency and Accountability in 18+ Content Moderation<\/h3>

    In 2025, TikTok has implemented a multi-layered filtering system, combining AI and a team of professional moderators<\/strong> nh\u1eb1m \u0111\u1ea3m b\u1ea3o n\u1ed9i dung \u201c18+\u201d kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t v\u1ec1 m\u1eb7t nghi\u00eam ng\u1eb7t m\u00e0 c\u00f2n minh b\u1ea1ch.C\u00e1c b\u00e1o c\u00e1o t\u1eeb chuy\u00ean gia nh\u01b0 GS. Nguy\u1ec5n Th\u00e0nh Nam (\u0110\u1ea1i h\u1ecdc C\u00f4ng ngh\u1ec7 H\u00e0 N\u1ed9i) ch\u1ec9 ra r\u1eb1ng h\u1ec7 th\u1ed1ng n\u00e0y gi\u00fap:<\/p>\n\n\n\n\n\n\n
    Criteria<\/th>\nBenefits for SMEs<\/th>\nIllustrative example<\/th>\n<\/tr>\n<\/thead>\n
    Accuracy in content filtering<\/td>\nMinimize the risk of account suspension<\/td>\nSkincare ad campaigns for 18+ are approved quickly<\/td>\n<\/tr>\n
    Transparency in violation feedback<\/td>\nContent creators can easily make adjustments<\/td>\nDetailed and clear violation notifications help with timely corrections<\/td>\n<\/tr>\n
    User and community feedback<\/td>\nBuilding trust and brand reputation<\/td>\nReproductive health education campaigns receive positive engagement<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

    therefore, SMEs can confidently develop 18+ content strategies in compliance with regulations with strong support from the platform.<\/p>

    \"Impact<\/p>

    Impact of Censorship Regulations on TikTok 18 Content and Vietnamese Users<\/h2>

    Current State of TikTok Content Moderation for Vietnamese Users<\/h3>

    Content moderation on TikTok, especially for 18+ videos, has become one of the hottest topics in 2025 in Vietnam. With the new policy, the platform applies a stricter legal framework<\/strong>\n<\/p>

    DPS.MEDIA nh\u1eadn th\u1ea5y r\u1eb1ng, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ki\u1ec3m duy\u1ec7t \u0111\u00e3 khi\u1ebfn nhi\u1ec1u nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u1ebb ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i c\u00e1ch th\u1ec3 hi\u1ec7n, n\u1ed9i dung truy\u1ec1n t\u1ea3i, ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi gi\u1edbi h\u1ea1n m\u1edbi. Kh\u00e1c v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y, n\u1ed9i dung 18+ kh\u00f4ng c\u00f2n l\u00e0 s\u00e2n ch\u01a1i \u201ct\u1ef1 do\u201d m\u00e0 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t m\u1eb7t h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd nghi\u00eam ng\u1eb7t. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn case study c\u1ee7a m\u1ed9t k\u00eanh TikTok chuy\u00ean v\u1ec1 t\u01b0 v\u1ea5n s\u1ee9c kh\u1ecfe t\u00ecnh d\u1ee5c, khi chuy\u1ec3n h\u01b0\u1edbng sang nh\u1eefng video t\u1ea3i tr\u1ecdng nh\u1eb9 nh\u00e0ng, t\u00edch c\u1ef1c h\u01a1n, n\u00e0ng \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i t\u0103ng 30% trong v\u00f2ng 3 th\u00e1ng sau khi \u0111i\u1ec1u ch\u1ec9nh.<\/p>

    Positive Impacts and Challenges for Users and Businesses<\/h3>
      \n
    • Enhancing credibility and peace of mind:<\/strong> Users can feel more secure by avoiding provocative, vulgar, or socially inappropriate content.<\/li>\n
    • Creative challenges:<\/strong> Creators must find more subtle ways to convey messages, emphasizing educational and positive entertainment values.<\/li>\n
    • Meeting legal requirements:<\/strong> Helps TikTok Vietnam easily comply with State regulations, thereby maintaining access and long-term development in the market.<\/li>\n<\/ul>\n\n\n\n\n\n\n
      Moderation Policy<\/th>\nMain impacts<\/th>\nReal example<\/th>\n<\/tr>\n<\/thead>\n
      Sensitive content limits<\/td>\nStricter control of 18+ videos<\/td>\nHealth counseling channel content transformation<\/td>\n<\/tr>\n
      Transparency requirement <\/td>\nCreators required to explain content<\/td>\nAutomated evaluation system collaborates with manual moderation<\/td>\n<\/tr>\n
      Enhancing protection for young users<\/td>\nRestricting access rights for age groups under 18<\/td>\nAdvanced age verification feature<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

      Based on consulting experience with SMEs, DPS.MEDIA recommends that creators and marketers continuously update themselves on new regulations and invest in in-depth, culturally appropriate content<\/strong> \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u01b0\u01a1ng t\u00e1c v\u00e0 tr\u00e1nh r\u1ee7i ro b\u1ecb h\u1ea1n ch\u1ebf ho\u1eb7c xo\u00e1 b\u1ecf n\u1ed9i dung tr\u00ean n\u1ec1n t\u1ea3ng. Nh\u01b0 chuy\u00ean gia digital marketing L\u00ea minh chia s\u1ebb, \u201cKi\u1ec3m duy\u1ec7t kh\u00f4ng ph\u1ea3i l\u00e0 r\u00e0o c\u1ea3n m\u00e0 ch\u00ednh l\u00e0 \u2018\u0111\u00f2n b\u1ea9y\u2019 \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng n\u1ebfu bi\u1ebft th\u00edch nghi \u0111\u00fang c\u00e1ch\u201d.<\/p>

      \"Content<\/p>

      Content Optimization Strategies Under New Censorship Policies<\/h2>

      Understanding Censorship Limits to Build Effective Content<\/h3>

      TikTok's update of the 18+ moderation policy<\/strong> in 2025 creates challenges but also opportunities to optimize content smartly. According to research from the Journal of Digital Media & Policy<\/em>, vi\u1ec7c n\u1eafm v\u1eefng c\u00e1c \u201cranh gi\u1edbi \u0111\u1ecf\u201d gi\u00fap doanh nghi\u1ec7p tr\u00e1nh \u0111\u01b0\u1ee3c r\u1ee7i ro b\u1ecb xo\u00e1 ho\u1eb7c h\u1ea1n ch\u1ebf ti\u1ebfp c\u1eadn, \u0111\u1ed3ng th\u1eddi t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u00fang nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. T\u1eeb g\u00f3c nh\u00ecn c\u1ee7a DPS.MEDIA, \u0111i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd gi\u1eefa \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 b\u1ed9 ph\u1eadn ph\u00e1p l\u00fd nh\u1eb1m \u0111\u1ea3m b\u1ea3o n\u1ed9i dung v\u1eabn h\u1ea5p d\u1eabn nh\u01b0ng kh\u00f4ng vi ph\u1ea1m quy \u0111\u1ecbnh.<\/p>

      Key Steps in Optimizing Content Under the New Policy<\/h3>
        \n
      • Content classification:<\/strong> Conduct thorough analysis and label content appropriately for each age group and sensitivity level.<\/li>\n
      • Optimize keywords and tags:<\/strong> Use neutral language, avoid keywords blocked by the platform\u2019s list to maintain internal SEO ranking.<\/li>\n
      • Create multidimensional content:<\/strong> K\u1ebft h\u1ee3p y\u1ebfu t\u1ed1 gi\u00e1o d\u1ee5c, th\u00f4ng tin gi\u00e1 tr\u1ecb cao \u0111\u1ec3 t\u0103ng t\u00ednh ch\u1ea5t \u201can to\u00e0n\u201d v\u00e0 \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n trong thu\u1eadt to\u00e1n.<\/li>\n
      • Periodic analysis:<\/strong> Apply automated monitoring tools such as AI to detect potential violations early before official posting.<\/li>\n<\/ul>

        B\u1ea3ng so s\u00e1nh ch\u00ednh s\u00e1ch c\u0169 v\u00e0 m\u1edbi \u2013 \u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung<\/h3>\n\n\n\n\n\n\n\n
        Criteria<\/th>\nOld policy<\/th>\n2025 Policy<\/th>\n<\/tr>\n<\/thead>\n
        Age requirement for 18+ content<\/td>\n15+ can view some mild content<\/td>\nStrictly 18+, tighter control<\/td>\n<\/tr>\n
        Labeling required<\/td>\nGeneral label, not detailed<\/td>\nDetailed labeling required, clear classification of levels<\/td>\n<\/tr>\n
        Automatic moderation<\/td>\nBasic, keyword-based<\/td>\nAI application analyzes context and images<\/td>\n<\/tr>\n
        Scope of permitted content<\/td>\nMany sensitive contents are widely approved<\/td>\nStrongly restrict content related to high-risk behaviors<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

        A real-life example from a campaign for a fashion brand in Vietnam shows that when applying the strategy \u201cn\u1ed9i dung gi\u00e1o d\u1ee5c ph\u1ed1i h\u1ee3p gi\u1ea3i tr\u00ed nh\u1eb9 nh\u00e0ng\u201d<\/em> and complying with the 18+ standard, interaction rates and viewer retention increased by 371% compared to before. This proves that not only compliance but also creativity within the framework<\/strong>, that is the key to success under the new policies.<\/p>

        \"Advice<\/p>

        Advice and Best Practices for TikTok 18 Content Creators<\/h2>

        Understanding Censorship Policies to Optimize 18+ Content<\/h3>

        In 2025, TikTok tightened moderation terms for content intended for those over 18, focusing on limiting overly sensitive images, controversial language, and content that violates community standards. DPS.MEDIA<\/strong> it is found that proactively updating and complying with these regulations not only helps reduce the risk of account suspension but also enhances professional credibility in the eyes of followers. Therefore, content creators need to produce products that are both unique and appropriate, avoiding the abuse of shocking elements to attract views.<\/p>

        \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c n\u00ean \u01b0u ti\u00ean ph\u00e1t tri\u1ec3n nh\u1eefng ch\u1ee7 \u0111\u1ec1 c\u00f3 chi\u1ec1u s\u00e2u, c\u00f3 gi\u00e1 tr\u1ecb v\u0103n h\u00f3a v\u00e0 x\u00e3 h\u1ed9i, thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o y\u1ebfu t\u1ed1 k\u00edch th\u00edch th\u1ecb gi\u00e1c. V\u00ed d\u1ee5, m\u1ed9t creator c\u00f3 th\u1ec3 khai th\u00e1c c\u00e2u chuy\u1ec7n c\u00e1 nh\u00e2n li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 gi\u1edbi t\u00ednh, b\u00ecnh \u0111\u1eb3ng, hay kh\u00eda c\u1ea1nh t\u00e2m l\u00fd m\u00e0 v\u1eabn thu h\u00fat s\u1ef1 t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi v\u1eabn \u201cs\u1ea1ch\u201d v\u1ec1 m\u1eb7t n\u1ed9i dung ki\u1ec3m duy\u1ec7t.<\/p>

        Optimization Practices Based on Data and Real Case Studies<\/h3>

        Data from multiple studies show that videos complying with the new policy while maintaining creativity have a 37% higher viewer retention rate compared to restricted violating content. Producers can apply the following practices to optimize effectiveness:<\/p>

          \n
        • Optimize hashtags:<\/strong> Select relevant keywords that do not violate regulations to increase the chance of appearing in the suggested section.<\/li>\n
        • Moderate content before posting:<\/strong> Review each video objectively or ask a third party to evaluate to avoid being restricted.<\/li>\n
        • Integrate interaction through comments:<\/strong> Encourage viewers to participate in discussions to increase natural engagement time and reduce the risk of being flagged.<\/li>\n<\/ul>\n\n\n\n\n\n\n
          Practice<\/th>\nBenefits<\/th>\nApplication Example<\/th>\n<\/tr>\n<\/thead>\n
          Focus on inspirational content<\/td>\nIncrease sustainable follower count<\/td>\nTell stories of overcoming life challenges<\/td>\n<\/tr>\n
          Maintain a neutral, professional tone<\/td>\nAvoid being reported or account restrictions<\/td>\nAnalyze social trends without causing controversy<\/td>\n<\/tr>\n
          Use clear, transparent subtitles<\/td>\nEnhance accessibility to diverse audiences<\/td>\nshort, easy-to-understand videos sharing professional knowledge<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

          Quan tr\u1ecdng nh\u1ea5t, nh\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung TikTok 18+ n\u00ean duy tr\u00ec th\u00e1i \u0111\u1ed9 linh ho\u1ea1t, c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean c\u00e1c thay \u0111\u1ed5i ch\u00ednh s\u00e1ch. Theo quan \u0111i\u1ec3m c\u1ee7a chuy\u00ean gia digital marketing t\u1ea1i DPS.MEDIA, \u201cS\u1ef1 s\u00e1ng t\u1ea1o c\u1ea7n \u0111i k\u00e8m v\u1edbi s\u1ef1 hi\u1ec3u bi\u1ebft lu\u1eadt ch\u01a1i. Ch\u1ec9 khi \u0111\u00f3, n\u1ed9i dung m\u1edbi th\u1ef1c s\u1ef1 b\u1ec1n v\u1eefng v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u00e2u d\u00e0i.\u201d<\/p>

          \"Safe<\/p>

          Safe Content Orientation and Legal Compliance in the New Era<\/h2>

          Challenges and Approaches to 18+ Content Moderation<\/h3>

          In the context of the increasingly developing digital era, content management for people over 18 years old<\/strong> on platforms like TikTok has become an essential requirement. Not simply a matter of prohibition, the new policy aims to balance creative freedom and social responsibility, ensuring psychological safety for users and compliance with both international and Vietnamese laws.<\/p>

          DPS.MEDIA recognizes that applying intelligent algorithms combined with a well-trained moderation team helps TikTok proactively detect and promptly handle sensitive content. In particular, the platform also strengthens the mechanism for age verification<\/strong> to minimize underage users accessing inappropriate videos.<\/p>

          Highlights of the 2025 Censorship Policy<\/h3>
            \n
          • Automation and AI:<\/strong> Using artificial intelligence to classify and filter content at a deeper level, reducing errors and increasing response speed.<\/li>\n
          • More transparent policies:<\/strong> Users are provided with clear tools to report and give feedback on inappropriate content.<\/li>\n
          • Moderator training:<\/strong> Enhancing the capacity of operational staff to make accurate decisions, reducing the risk of legal disputes.<\/li>\n
          • Legal cooperation:<\/strong> TikTok closely cooperates with Vietnamese regulatory agencies to ensure compliance with information safety and child protection laws.<\/li>\n<\/ul>

            M\u00f4 h\u00ecnh ki\u1ec3m duy\u1ec7t n\u1ed9i dung hi\u1ec7u qu\u1ea3 \u2013 Case study t\u1eeb DPS.MEDIA<\/h3>\n\n\n\n\n\n\n
            Criteria<\/th>\nApplying TikTok 18+ policy<\/th>\nActual results<\/th>\n<\/tr>\n<\/thead>\n
            Developing AI technology<\/td>\nIntegrating an automatic content classification filter<\/td>\nReducing manual moderation time by 30%<\/td>\n<\/tr>\n
            Staff training<\/td>\nRegular workshops to raise legal awareness<\/td>\nIncreasing the effectiveness of detecting violating content by 25%<\/td>\n<\/tr>\n
            User support<\/td>\nLaunch of visual reporting feature<\/td>\nIncrease positive engagement and reduce complaints<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

            From the perspective of DPS.MEDIA, the synchronized application of 18+ content moderation policies not only helps the platform comply with the law but also builds strong trust for users and advertising businesses<\/strong>. This is an important step that makes TikTok a safe and healthy digital environment in 2025 and the years to come.<\/p>

            \"How<\/p>

            How DPS.MEDIA Supports SMEs in Building Suitable Marketing Strategies for TikTok 18<\/h2>

            Strategic Optimization Orientation According to TikTok 18+ Censorship Policy<\/h3>

            DPS.MEDIA is always aware of the continuous changes in TikTok's content policies<\/strong>, especially for products targeting users over 18 years old. In 2025, moderation regulations will become even stricter to ensure social network safety and minimize legal risks for businesses. We advise SMEs on how to build adaptive marketing strategies: focusing on suitable content, leveraging experiential factors instead of just relying on attention-grabbing or shock content, while protecting the brand from strict moderation checkpoints.<\/p>

            Optimal Solutions from DPS.MEDIA for SMEs on TikTok 18+<\/h3>

            D\u1ef1a tr\u00ean d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u t\u1eeb c\u00e1c ngu\u1ed3n uy t\u00edn nh\u01b0 \u201cDigital Marketing Trends 2024\u201d v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, DPS.MEDIA \u0111\u1ec1 xu\u1ea5t:<\/p>

              \n
            • clear content segmentation<\/strong>: Ensure videos only target the appropriate legal age group, minimizing content violations.<\/li>\n
            • Use representative characters and storytelling<\/strong>: Increase engagement and avoid sensitive content warnings.<\/li>\n
            • Continuous monitoring with AI tools<\/strong>: Apply technology to automatically review and adjust content before publishing.<\/li>\n<\/ul>

              A successful case study from an SME partner in the cosmetics sector increased engagement by 40% after 3 months of applying the strategy designed by DPS.MEDIA, while not encountering any warnings or bans from TikTok.<\/p>

              Summary of the latest TikTok 18+ moderation policies in 2025<\/h3>\n\n\n\n\n\n\n
              Policy<\/th>\nRestricted Content<\/th>\nImpact on SMEs<\/th>\n<\/tr>\n<\/thead>\n
              Adult content<\/td>\nVideos containing violence, nudity, or inappropriate language<\/td>\nYou must create suitable content or use restriction tools to avoid account suspension<\/td>\n<\/tr>\n
              Sensitive advertisements<\/td>\nAdvertising prohibited products such as tobacco or strong alcohol<\/td>\nStrict moderation is required before launching advertising campaigns<\/td>\n<\/tr>\n
              User age<\/td>\nMandatory age verification regulations when accessing specific types of content<\/td>\nMandatory optimization of customer files and advertisements according to legal standards<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

              A deep understanding and flexible application of these policies not only helps SMEs comply with the law but also builds a sustainable brand image on the increasingly competitive TikTok platform. DPS.MEDIA is committed to supporting every small and medium-sized business to thrive in the challenging digital marketing environment.
              \"Forecast<\/p>

              Forecast of Policy Change Trends and Impact on the Digital Marketing Market<\/h2>

              Key adjustments in TikTok 18+ moderation policy<\/h3>

              In the context of an increasingly diverse digital marketing market, TikTok updated its content moderation policies for 18+ content in 2025 with the goal of both protecting users and optimizing the legal advertising experience. According to DPS.MEDIA, this move not only creates appropriate barriers for content creators but also helps businesses avoid legal risks when running campaigns on this platform.<\/p>

              The main changes focus on:<\/p>

                \n
              • Stricter age control:<\/strong> Applying advanced authentication algorithms to prevent users under 18 from accessing inappropriate content.<\/li>\n
              • Advertising content review:<\/strong> Brands need to thoroughly check advertising messages related to adult products (such as alcohol, cosmetics, dating services).<\/li>\n
              • Transparency policy:<\/strong> Adding reporting tools and limiting content access by geographic region and culture.<\/li>\n<\/ul>

                Impact on SMEs' Digital Marketing strategies<\/h3>

                From a strategic consulting perspective, DPS.MEDIA believes that this new policy creates a major shift in how small and medium-sized enterprises (SMEs) plan their marketing on TikTok. For example, adult-oriented cosmetic brands like Glossier or Fenty Beauty have started leveraging the new age-filtering feature to increase the accuracy and effectiveness of their advertising campaigns.<\/p>

                In addition, businesses need to focus on content quality<\/strong> thay v\u00ec s\u1ed1 l\u01b0\u1ee3ng, nh\u1eb1m v\u1eeba tu\u00e2n th\u1ee7 ch\u00ednh s\u00e1ch, v\u1eeba t\u1ea1o d\u1ef1ng ni\u1ec1m tin t\u1eeb kh\u00e1ch h\u00e0ng th\u00f4ng qua n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 ph\u00f9 h\u1ee3p thu\u1ea7n phong m\u1ef9 t\u1ee5c. Vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1ea3m thi\u1ec3u kh\u1ea3 n\u0103ng b\u1ecb \u201cbay m\u00e0u\u201d qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n gia t\u0103ng th\u1eddi gian t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n\n\n\n
                Policies<\/th>\nInfluence<\/th>\nRecommendations from DPS.MEDIA<\/th>\n<\/tr>\n<\/thead>\n
                18+ content moderation<\/td>\nLimit target audience<\/td>\nEnhance age verification and customer segmentation<\/td>\n<\/tr>\n
                Control advertising of adult products<\/td>\nRestrict advertising content violations<\/td>\nStrictly comply with regulations and enhance transparency<\/td>\n<\/tr>\n
                Review geographic areas<\/td>\nSegment markets by region<\/td>\nCustomize campaigns based on local characteristics<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

                Sincere feedback<\/h2>

                In the context of TikTok continuously updating its content moderation policies, especially for the 18+ category, small and medium-sized businesses need to be alert to recognize these changes not only as barriers but also as opportunities. Understanding the new regulations helps brands create appropriate, safe content while leveraging the potential to reach the right user audience without violating platform standards.<\/p>

                T\u1ea1i DPS.MEDIA, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng s\u1ef1 chuy\u1ec3n d\u1ecbch n\u00e0y ch\u00ednh l\u00e0 l\u1eddi c\u1ea3nh b\u00e1o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p SMEs t\u1ea1i Vi\u1ec7t Nam n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung v\u00e0 thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c marketing s\u1ed1 b\u00e0i b\u1ea3n h\u01a1n. T\u1eadn d\u1ee5ng c\u00f4ng c\u1ee5 ki\u1ec3m duy\u1ec7t nh\u01b0 \u201cContent Levels\u201d hay \u201crestricted Mode\u201d c\u1ee7a TikTok l\u00e0 b\u01b0\u1edbc \u0111i c\u1ea7n thi\u1ebft nh\u1eb1m \u0111\u1ea3m b\u1ea3o n\u1ed9i dung qu\u1ea3ng b\u00e1 kh\u00f4ng b\u1ecb h\u1ea1n ch\u1ebf ph\u00e2n ph\u1ed1i v\u00e0 m\u1ea5t \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>

                The next direction is not only about compliance but also about creating sophisticated content tailored to each customer segment by age, consumer culture, and digital behavior. At the same time, SMEs should further research related topics such as AI in content control, ethical content trends, and the role of digital branding on emerging platforms.<\/p>

                Ch\u00fang t\u00f4i khuy\u1ebfn kh\u00edch b\u1ea1n chia s\u1ebb suy ngh\u0129 ho\u1eb7c t\u00ecnh hu\u1ed1ng doanh nghi\u1ec7p b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i khi tri\u1ec3n khai n\u1ed9i dung tr\u00ean TikTok.H\u00e3y \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn b\u00ean d\u01b0\u1edbi ho\u1eb7c c\u00f9ng DPS.MEDIA tham gia v\u00e0o cu\u1ed9c th\u1ea3o lu\u1eadn s\u00e2u h\u01a1n qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u1ee7a ch\u00fang t\u00f4i \u2013 n\u01a1i nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c digital tr\u1edf th\u00e0nh gi\u1ea3i ph\u00e1p th\u1ef1c t\u1ebf. <\/p>\n