{"id":24681,"date":"2025-06-29T12:14:20","date_gmt":"2025-06-29T05:14:20","guid":{"rendered":"https:\/\/dps.media\/nhung-luu-y-khi-lap-page-ban-hang-facebook-nam-2025\/"},"modified":"2025-06-29T12:14:30","modified_gmt":"2025-06-29T05:14:30","slug":"notes-when-setting-up-a-facebook-sales-page-in-2025","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/notes-when-setting-up-a-facebook-sales-page-in-2025\/","title":{"rendered":"Notes when setting up a Facebook sales page in 2025"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>In 2025, creating a sales page on Facebook is not just about setting up a page, but also a crucial strategy that helps SMEs develop sustainably in an increasingly competitive digital environment.<\/strong> <em>According to the latest statistics, over 70% of customers in Vietnam search for products on Facebook before deciding to make a purchase<\/em>, this proves the necessity of building an effective sales page from the very first steps. DPS.MEDIA affirms, <strong><a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">a sales page is not only a place to promote products but also a platform to build a brand and deeply interact with potential customers<\/a>.<\/strong><\/p><p><em>The most important thing when creating a sales page is to clearly identify the target customer group and consistently position the brand from the very beginning.<\/em> If you do not understand your customers, the page will be very difficult to attract and retain them, leading to wasted time and advertising costs. DPS.MEDIA has supported hundreds of SMEs and found that pages with clear customer strategies always have 3-4 times higher order conversion rates compared to those lacking direction.<\/p><p>Additionally, <em>updating new Facebook features and user trends in 2025 is also a key factor in maintaining the effective operation of the page.<\/em> Facebook continuously changes its algorithms, prioritizing personalized experiences and short video content, requiring pages to be flexible in content creation and use of advertising tools. DPS.MEDIA advises businesses not to focus only on the number of likes or follows, but to pay attention to customer experience and timely feedback to build trust and retain buyers for the long term.<\/p><p>Finally, <em>investing in professional image and content design, while leveraging support technologies such as chatbots and automation, will help the sales page operate efficiently and minimize personnel costs.<\/em> Trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, nh\u1eefng gi\u1ea3i ph\u00e1p digital marketing th\u00f4ng minh ch\u00ednh l\u00e0 \u201cv\u0169 kh\u00ed\u201d \u0111\u1ec3 SMEs b\u1ee9t ph\u00e1 v\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. DPS.MEDIA lu\u00f4n \u0111\u1eb7t tr\u1ecdng t\u00e2m ph\u1ed1i h\u1ee3p t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c v\u00e0 tri\u1ec3n khai gi\u1ea3i ph\u00e1p nh\u1eb1m gi\u00fap c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba Vi\u1ec7t Nam nhanh ch\u00f3ng th\u00edch nghi v\u00e0 th\u00e0nh c\u00f4ng tr\u00ean n\u1ec1n t\u1ea3ng Facebook n\u0103m 2025.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/a-gi-1.jpg6860.jpg\" alt=\"Optimize page interface to enhance user experience and build consistent branding\" title=\"\"><\/p><h2 id=\"toi-uu-hoa-giao-dien-page-nham-tang-trai-nghiem-nguoi-dung-va-xay-dung-thuong-hieu-nhat-quan\">Optimize page interface to enhance user experience and build consistent branding<\/h2><h3>Personalized, consistent interface builds trust and brand recognition<\/h3><p>In the context of increasingly fierce competition on the Facebook platform, <strong>shaping the page interface<\/strong> not only helps users interact easily but also contributes to building trust. A page designed with consistent color schemes, fonts, and brand images will create <em>a unique impression<\/em> in the eyes of customers. This method is proposed by DSM.MEDIA based on research from Nielsen Norman Group, which shows that consistency in design increases brand recall by up to 75%.<\/p><p>Th\u1ef1c t\u1ebf tri\u1ec3n khai v\u1edbi kh\u00e1ch h\u00e0ng SME c\u1ee7a DPS.MEDIA cho th\u1ea5y,khi t\u1ed1i \u01b0u giao di\u1ec7n theo chu\u1ea9n \u201cBrand Cohesion\u201d,t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng t\u1ea1i page t\u0103ng trung b\u00ecnh 30% ch\u1ec9 trong v\u00f2ng 3 th\u00e1ng. M\u1ed9t \u0111i\u1ec3m nh\u1ea5n quan tr\u1ecdng l\u00e0 vi\u1ec7c thi\u1ebft k\u1ebf thanh \u0111i\u1ec1u h\u01b0\u1edbng r\u00f5 r\u00e0ng v\u00e0 ch\u1ecdn l\u1ecdc th\u00f4ng tin tr\u1ecdng y\u1ebfu, gi\u00fap kh\u00e1ch h\u00e0ng kh\u00f4ng b\u1ecb qu\u00e1 t\u1ea3i d\u1eef li\u1ec7u.<\/p><h3>Page load performance and optimization for mobile devices<\/h3><p>as more users access Facebook via mobile, page load speed becomes a vital factor. According to Google's report, 53% of users will leave a page if it takes more than 3 seconds to load, which is extremely sensitive for sales pages.<\/p><p>DPS.MEDIA recommends applying:<\/p><ul>\n<li><strong>Optimize images:<\/strong> Reduce file size while maintaining sharp quality.<\/li>\n<li><strong>Use integrated Facebook Shop:<\/strong> Minimize complex conversion steps, enhance seamless shopping experience.<\/li>\n<li><strong>Ensure standard responsive design:<\/strong> Display beautifully on all screen sizes, especially smartphones and tablets.<\/li>\n<\/ul><p>A practical example from a cosmetics brand in Hanoi: after refreshing the interface and quickly optimizing, load time improved from 5.2 seconds to 2.7 seconds, resulting in a 181% increase in sales in the first quarter.<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>criteria<\/th>\n<th>Before Optimization<\/th>\n<th>After Optimization<\/th>\n<th>Effectiveness<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Page loading speed<\/td>\n<td>5.2 seconds<\/td>\n<td>2.7 seconds<\/td>\n<td>+48% faster<\/td>\n<\/tr>\n<tr>\n<td>Conversion rate<\/td>\n<td>1,7%<\/td>\n<td>2,0%<\/td>\n<td>+181% increase<\/td>\n<\/tr>\n<tr>\n<td>Bounce rate<\/td>\n<td>45%<\/td>\n<td>33%<\/td>\n<td>-12% decrease<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/ngviet.jpg0cb1.jpg\" alt=\"Diverse content strategy focused on value and engagement with potential customers\" title=\"\"><\/p><h2 id=\"chien-luoc-noi-dung-da-dang-tap-trung-vao-gia-tri-va-tuong-tac-voi-khach-hang-tiem-nang\">Diverse content strategy focused on value and engagement with potential customers<\/h2><h3 style=\"font-weight:600; margin-bottom:0.5em;\">Focus on building real value in every piece of content<\/h3><p><strong>Content is not just for advertising products<\/strong>, but must also create useful value and solve problems that potential customers are facing. According to a report by the Content Marketing Institute (2024), 72% of consumers prioritize interacting with brands that share practical knowledge before making a purchase decision. At DPS.MEDIA, we encourage SMEs to implement content types such as:<\/p><ul style=\"margin-left:1.2em; margin-bottom:1em;\">\n<li><em>Instructional articles:<\/em> provide tips and effective product usage methods;<\/li>\n<li><em>Videos sharing real customer experiences:<\/em> increase credibility and emotional connection;<\/li>\n<li><em>Infographics summarizing outstanding features:<\/em> help readers absorb information quickly.<\/li>\n<\/ul><p>C\u01a1 ch\u1ebf n\u00e0y ph\u00e1 b\u1ecf r\u00e0o c\u1ea3n \u201cb\u1ee9c t\u01b0\u1eddng qu\u1ea3ng c\u00e1o\u201d, \u0111\u1ed3ng th\u1eddi c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, gia t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh d\u00e0i h\u1ea1n.<\/p><h3 style=\"font-weight:600; margin-bottom:0.5em;\">Increase engagement with smart story and call-to-action strategies<\/h3><p>Just posting is never enough. An effective content strategy needs to combine <strong>storytelling<\/strong> and <strong>clear action stimulation (CTA)<\/strong>. According to a Harvard Business Review (2023) study, authentic stories help increase message recall by 55%, while reasonable CTAs boost conversion rates by 38%.<\/p><p>V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh t\u1eeb case study m\u00e0 DPS.MEDIA tri\u1ec3n khai cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang SMEs t\u1ea1i H\u00e0 N\u1ed9i ch\u1ee9ng minh r\u00f5 n\u00e9t \u0111i\u1ec1u n\u00e0y: B\u1eb1ng c\u00e1ch k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p c\u1ee7a nh\u00e0 thi\u1ebft k\u1ebf, k\u00e8m theo CTA \u201cKh\u00e1m ph\u00e1 b\u1ed9 s\u01b0u t\u1eadp m\u1edbi nh\u1ea5t\u201d tr\u00ean m\u1ed7i b\u00e0i \u0111\u0103ng, page \u0111\u00e3 \u0111\u1ea1t t\u0103ng tr\u01b0\u1edfng t\u01b0\u01a1ng t\u00e1c 45% v\u00e0 doanh s\u1ed1 t\u0103ng 30% ch\u1ec9 trong 3 th\u00e1ng.<\/p><table class=\"wp-list-table widefat fixed striped\" style=\"margin-top:1em;\">\n<thead>\n<tr>\n<th>Content strategy<\/th>\n<th>Main benefits<\/th>\n<th>Application example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Valuable content<\/strong><\/td>\n<td>Increase credibility, build loyal customers<\/td>\n<td>Product usage tips articles, instructional videos<\/td>\n<\/tr>\n<tr>\n<td><strong>Storytelling<\/strong><\/td>\n<td>Build emotion, help long-term brand recall<\/td>\n<td>Entrepreneur stories, real customers<\/td>\n<\/tr>\n<tr>\n<td><strong>Smart CTA<\/strong><\/td>\n<td>Stimulate action, increase conversion rate<\/td>\n<td>N\u00fat \u201cMua h\u00e0ng\u201d, \u201cKh\u00e1m ph\u00e1 ngay\u201d trong b\u00e0i \u0111\u0103ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/k-page.jpg\" alt=\"Utilize Facebook&#039;s management and analytics tools to monitor effectiveness and make timely adjustments\" title=\"\"><\/p><h2 id=\"ung-dung-cong-cu-quan-ly-va-phan-tich-cua-facebook-de-theo-doi-hieu-qua-va-dieu-chinh-kip-thoi\">Utilize Facebook's management and analytics tools to monitor effectiveness and make timely adjustments<\/h2><h3 style=\"font-weight:600; margin-bottom:12px;\">Leverage data to optimize sales campaigns<\/h3><p><strong>Facebook Insights<\/strong> and <strong>Facebook Ads Manager<\/strong> not just a reporting tool but also a powerful assistant to help online shop owners or SMEs quickly adjust strategies. At DPS.MEDIA, we recommend using metrics on <em>engagement, traffic, and conversion rate<\/em> to determine which content receives good feedback and which advertising channel brings the highest ROI.<\/p><p>For example, one of our clients in the fashion industry relied on analytics data to change their content strategy, focusing on producing short videos instead of static images. As a result, engagement rate increased by 35% in just one month, and sales through the fanpage also grew steadily.<\/p><h3 style=\"font-weight:600; margin-bottom:12px;\">Flexible strategy adjustments based on real-time reports<\/h3><p>The most important thing in digital marketing is <strong>proactivity and timeliness<\/strong>. Continuously monitoring metrics helps businesses not only detect negative fluctuations early but also seize the opportunity to quickly spread when content is effective.<\/p><p>DPS.MEDIA nh\u1ea5n m\u1ea1nh: \u201cM\u1ed9t chi\u1ebfn d\u1ecbch d\u00f9 ho\u00e0n h\u1ea3o c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c t\u00e1i \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf, tr\u00e1nh ph\u1ee5 thu\u1ed9c c\u1ea3m t\u00ednh hay s\u1ed1 li\u1ec7u c\u0169.\u201d Do \u0111\u00f3,h\u00e3y \u0111\u1eb7t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho t\u1eebng b\u00e0i vi\u1ebft,t\u1eebng qu\u1ea3ng c\u00e1o v\u00e0 so s\u00e1nh li\u00ean t\u1ee5c v\u1edbi b\u00e1o c\u00e1o nh\u1eb1m \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch,nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau,ho\u1eb7c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng.<\/p><table class=\"wp-list-table widefat striped\" style=\"margin-top:15px; max-width: 600px;\">\n<thead>\n<tr>\n<th>Important metrics<\/th>\n<th>Monitoring purpose<\/th>\n<th>Practical application example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Reach<\/td>\n<td>Evaluate the number of people who see the post<\/td>\n<td>Increase reach to promote new products<\/td>\n<\/tr>\n<tr>\n<td>Engagement<\/td>\n<td>Determine the level of customer interest<\/td>\n<td>Adjust content to match customer preferences<\/td>\n<\/tr>\n<tr>\n<td>CTR (Click-through Rate)<\/td>\n<td>Measure ad effectiveness<\/td>\n<td>Change images, adjust call-to-action if CTR is low<\/td>\n<\/tr>\n<tr>\n<td>Conversion Rate<\/td>\n<td>Evaluate final results<\/td>\n<td>Increase budget for campaigns with high conversion rates<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/_large.jpg\" alt=\"Build a loyal customer network through personalized care and incentive programs\" title=\"\"><\/p><h2 id=\"xay-dung-mang-luoi-khach-hang-trung-thanh-thong-qua-chuong-trinh-uu-dai-va-cham-soc-ca-nhan-hoa\">Build a loyal customer network through personalized care and incentive programs<\/h2><h3 style=\"font-weight:700; margin-bottom:0.5em;\">Leverage incentives to increase customer engagement<\/h3><p>Offers are no longer simply discounts or gifts but have become a strategic tool to build long-term relationships. In the 2025 phase, Facebook sales pages are encouraged to design programs <strong>diverse, personalized offers based on consumer behavior<\/strong>. According to research from Harvard Business Review, loyal customers tend to spend 67% more than new customers if they are cared for and receive appropriate offers.<\/p><p>A real-life example from an SME cosmetics brand in Hanoi applying a points system based on shopping behavior and interactions on the fanpage. The result after 6 months is <em>repurchase rate increased by 351%<\/em> along with significant growth in direct interactions on the page.<\/p><h3 style=\"font-weight:700; margin-bottom:0.5em;\">Personalize customer care through data and AI<\/h3><p>Not just sending messages, personalization in customer care requires data analysis based on behaviors, preferences, and purchase history. DPS.MEDIA recommends that SMEs combine AI tools applied to chatbots or email marketing to achieve optimal effectiveness. This not only enhances customer experience but also reduces staffing needs for the customer care department.<\/p><p>Specifically, AI technology can predict customer needs, suggest products with personalized offers, contributing to higher conversion rates. In the Facebook environment, <a href=\"https:\/\/dps.media\/en\/advertising-service\/\" rel=\"nofollow\">flexible personalization across each interaction channel will increase the likelihood that customers feel cared for and develop a habit of returning to shop.<\/a>.<\/p><table class=\"wp-list-table widefat fixed striped\" style=\"margin-top:1em; width:100%; border-collapse:collapse;\">\n<thead>\n<tr>\n<th style=\"text-align:left; padding:8px;\">Type of offer<\/th>\n<th style=\"text-align:left; padding:8px;\">Personalization<\/th>\n<th style=\"text-align:left; padding:8px;\">Advantages of applying on Facebook<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:8px;\">Point accumulation for gifts<\/td>\n<td style=\"padding:8px;\">Reward points based on spending level and purchase frequency<\/td>\n<td style=\"padding:8px;\">Easily attract and retain loyal customers<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;\">Birthday offer<\/td>\n<td style=\"padding:8px;\">Personalized gifts or discounts based on date of birth<\/td>\n<td style=\"padding:8px;\">Create positive emotions, increase loyalty<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;\">Discounts on favorite product groups<\/td>\n<td style=\"padding:8px;\">Segment customers based on purchase history<\/td>\n<td style=\"padding:8px;\">Increase attractiveness, quickly drive repeat purchases<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/80x720.jpg33d3.jpg\" alt=\"Comply with the latest advertising policies and regulations to avoid violations and protect page reputation\" title=\"\"><\/p><h2 id=\"tuan-thu-chinh-sach-quang-cao-va-quy-dinh-moi-nhat-de-tranh-vi-pham-va-bao-ve-uy-tin-page\">Comply with the latest advertising policies and regulations to avoid violations and protect page reputation<\/h2><h3>Golden rules for safe and effective sales pages<\/h3><p><strong>Compliance with Facebook's latest advertising policies<\/strong> not only helps avoid the risk of page suspension but also builds customer trust. According to Facebook IQ's 2024 research, compliant pages see an average interaction growth of 32% compared to pages frequently penalized. DPS.MEDIA encourages page owners to always update terms regarding advertising content, illustrative images, and product distribution, especially as Facebook tightens control over sensitive or specialized product categories.<\/p><p>A specific example in a campaign collaborating with a beauty industry SME, DPS.MEDIA built a standardized process from content creation to pre-posting review. As a result, the page not only avoided penalties but also increased brand awareness by 40% within 3 months.<\/p><h3>How to quickly update and apply regulations for SMEs<\/h3><p>To maintain the credibility and long-term health of the page, shop owners need to proactively:<\/p><ul>\n<li><strong>Regularly follow official documents from the Facebook Business Help Centre<\/strong> and newsletters updating the digital marketing industry.<\/li>\n<li><strong>Establish an internal content moderation process<\/strong> to help detect potential errors early in posts or advertisements.<\/li>\n<li><strong>Join professional communities and small business support groups<\/strong> such as the Facebook marketing group in Vietnam to learn from experience and receive warnings about actual violations.<\/li>\n<\/ul><p>DPS.MEDIA emphasizes that applying and deeply understanding policies is not only a legal responsibility but also a sustainable development strategy, helping to elevate the brand and increase competitive advantage in the increasingly demanding market of 2025.<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Common types of violations<\/th>\n<th>Real example<\/th>\n<th>Proposed solutions<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Prohibited product advertising<\/td>\n<td>Posting unverified functional foods for sale<\/td>\n<td>check the product catalog before posting<\/td>\n<\/tr>\n<tr>\n<td>Inappropriate content<\/td>\n<td>Using offensive or sensitive images<\/td>\n<td>Prioritize quality images that comply with community standards<\/td>\n<\/tr>\n<tr>\n<td>Incorrect information<\/td>\n<td>Advertising unrealistic product effectiveness commitments<\/td>\n<td>Be transparent, clear, and based on legal certifications<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/g-cho4.jpg1314.jpg\" alt=\"Leverage livestream and new Facebook features to increase connection and effective sales\" title=\"\"><\/p><h2 id=\"tan-dung-livestream-va-tinh-nang-moi-cua-facebook-nham-gia-tang-su-ket-noi-va-ban-hang-hieu-qua\">Leverage livestream and new Facebook features to increase connection and effective sales<\/h2><h3 style=\"font-weight:600; margin-bottom:12px;\">Livestream \u2013 C\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp, gia t\u0103ng ni\u1ec1m tin kh\u00e1ch h\u00e0ng<\/h3><p><strong>Livestreaming is no longer a temporary trend but has become an indispensable part of Facebook sales strategies today.<\/strong> Through live broadcasts, businesses can build authentic connections with customers, minimize distance, and build trust. According to Facebook IQ research, <em>60% of users who regularly participate in livestreams tend to buy products introduced directly.<\/em> This shows that livestreaming not only increases interaction but is also an effective persuasion tool.<\/p><p>\u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a, DPS.MEDIA khuy\u00ean b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o k\u1ecbch b\u1ea3n livestream h\u1ea5p d\u1eabn,ch\u00fa \u00fd \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng \u00e2m thanh \u2013 h\u00ecnh \u1ea3nh,v\u00e0 kh\u00e9o l\u00e9o \u0111an xen <strong>real-life stories, product introductions with exclusive offers for live viewers.<\/strong> V\u00ed d\u1ee5, m\u1ed9t c\u1eeda h\u00e0ng th\u1eddi trang \u0111\u00e3 t\u0103ng 35% doanh thu trong 3 th\u00e1ng tri\u1ec3n khai livestream h\u00e0ng tu\u1ea7n v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Q&A, livestream th\u1eed \u0111\u1ed3, \u0111\u1ed3ng th\u1eddi li\u00ean t\u1ee5c c\u1eadp nh\u1eadt ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng.<\/p><h3 style=\"font-weight:600; margin-bottom:12px;\">Utilize new features to optimize experience and conversion<\/h3><p>Facebook continuously updates new features to accompany Vietnam's No.1 digital retailers, such as <strong>quick purchase mode on Fanpage, AI-powered chatbots, and automated advertising packages.<\/strong> Proper application will help minimize complicated procedures and promote smart operations.<\/p><ul style=\"margin-top:0; padding-left:20px; margin-bottom:20px;\">\n<li><strong>Facebook Shop (Facebook Shops):<\/strong> Create an online store right on your page, making it easy for customers to browse and order without leaving the app.<\/li>\n<li><strong>Centralized Message Inbox:<\/strong> Comprehensive message management, unified from Facebook, Messenger, and Instagram, enabling quick and effective responses.<\/li>\n<li><strong>Dynamic Ads:<\/strong> Personalize ads based on user behavior, maximizing conversion rates.<\/li>\n<\/ul><table class=\"wp-list-table widefat fixed striped\" style=\"width:100%; margin-bottom:30px;\">\n<thead>\n<tr>\n<th style=\"width:40%;\">Feature<\/th>\n<th style=\"width:35%;\">Main benefits<\/th>\n<th style=\"width:25%;\">Applicable for<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Facebook Shops<\/td>\n<td>Seamless shopping, increase user retention time<\/td>\n<td>SMEs and new online stores<\/td>\n<\/tr>\n<tr>\n<td>Multi-platform integrated inbox<\/td>\n<td>fast message management, enhance customer service<\/td>\n<td>Electronics, fashion, food<\/td>\n<\/tr>\n<tr>\n<td>Dynamic Ads<\/td>\n<td>Increase conversion rates, reduce advertising costs<\/td>\n<td>Businesses running systematic advertising<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Nh\u01b0 l\u1eddi nh\u1eadn \u0111\u1ecbnh t\u1eeb b\u00e0 Nguy\u1ec5n Th\u1ecb Lan \u2013 Gi\u00e1m \u0111\u1ed1c Digital Marketing t\u1ea1i DPS.MEDIA: <em>\u201cKh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 k\u1ef9 thu\u1eadt,<a href=\"https:\/\/dps.media\/en\/category\/facebook-marketing\/\" rel=\"nofollow\">the creative application of features helps small and medium enterprises reach target customers accurately and effectively while still saving budget.<\/a>.\u201d<\/em> This is also a recommended trend in retail industry market reports for 2025.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/00x675.jpg\" alt=\"Develop smart advertising campaigns based on user data and updated 2025 market trends\" title=\"\"><\/p><h2 id=\"phat-trien-chien-dich-quang-cao-thong-minh-dua-tren-du-lieu-nguoi-dung-va-xu-huong-thi-truong-cap-nhat-nam-2025\">Develop smart advertising campaigns based on user data and updated 2025 market trends<\/h2><h3 style=\"font-weight:600; margin-top:1.5em;\">Leverage user data to personalize the shopping experience<\/h3><p><strong>Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 n\u0103m 2025,d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng ch\u00ednh l\u00e0 \u201cv\u00e0ng\u201d cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng tr\u00ean Facebook.<\/strong> DPS.MEDIA nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c ph\u00e2n t\u00edch h\u00e0nh vi mua s\u1eafm, s\u1edf th\u00edch v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 \u201c\u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang l\u00fac\u201d m\u00e0 c\u00f2n t\u1ea1o c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u cho kh\u00e1ch h\u00e0ng. Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 AI v\u00e0 machine learning gi\u00fap t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung qu\u1ea3ng c\u00e1o theo t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng, gi\u1ea3m thi\u1ec3u l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p><p>For example, a women\u2019s fashion shop in Ho Chi Minh City used interaction data from its Facebook fanpage combined with shopping trend analysis to adjust ad templates weekly. As a result, revenue increased by 30% in 3 months, while advertising costs decreased by 20%. This shows that leveraging practical data and updating user behavior is a foundational step to effectively develop a sales page.<\/p><h3 style=\"font-weight:600; margin-top:1.5em;\">identify and exploit the latest market trends<\/h3><p>The Facebook market is constantly changing, so updating <strong>the latest advertising trends and consumer behaviors<\/strong> is a prerequisite for SMEs to maintain a competitive advantage. DPS.MEDIA regularly monitors reports from organizations such as Nielsen, Statista, and Facebook IQ to promptly identify hot trends, such as shopping via livestream or optimizing ads based on short videos (Reels, Stories).<\/p><p>We advise clients to focus on:<\/p><ul style=\"margin-left: 1.5em;\">\n<li><strong>Diversify content:<\/strong> combining videos, animations, and interactive products to attract viewers.<\/li>\n<li><strong>Optimizing campaigns for holidays and events:<\/strong> applying targeting based on specific trends to increase campaign effectiveness.<\/li>\n<li><strong>Updating advertising laws and data policies:<\/strong> to maintain safety and credibility for the sales page.<\/li>\n<\/ul><table class=\"wp-list-table widefat fixed striped\" style=\"margin-top:1.5em; max-width:600px;\">\n<thead>\n<tr>\n<th>Advertising trends<\/th>\n<th>Applications On Facebook<\/th>\n<th>Benefits Achieved<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Short Videos (Reels, Stories)<\/td>\n<td>Increase organic engagement, attract younger viewers<\/td>\n<td>Increase conversion rate by 25%<\/td>\n<\/tr>\n<tr>\n<td>Sales Livestream<\/td>\n<td>Direct interaction, build customer trust<\/td>\n<td>Revenue increases &gt;35% during peak season<\/td>\n<\/tr>\n<tr>\n<td>AI-based advertising<\/td>\n<td>Automatic distribution, budget optimization<\/td>\n<td>Save 20% on advertising costs<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h2 id=\"outro\">Your past journey<\/h2><p>Setting up a sales fanpage on Facebook in 2025 is no longer simply about creating an account and posting products. It is a combination of market understanding, empathy with customers, and strategic thinking about content, advertising, as well as transparent and shared data management. The notes we have presented are all aimed at helping SMEs avoid wasting resources and create a solid foundation for long-term development.<\/p><p>Tuy nhi\u00ean, m\u00f4i tr\u01b0\u1eddng digital lu\u00f4n thay \u0111\u1ed5i. C\u00f4ng ngh\u1ec7 AI, h\u00e0nh vi ti\u00eau d\u00f9ng th\u1ebf h\u1ec7 m\u1edbi, v\u00e0 thu\u1eadt to\u00e1n Facebook \u0111ang ng\u00e0y c\u00e0ng c\u00e1 nh\u00e2n ho\u00e1 \u2013 y\u00eau c\u1ea7u c\u00e1c doanh nghi\u1ec7p c\u1ea7n linh ho\u1ea1t v\u00e0 li\u00ean t\u1ee5c c\u1eadp nh\u1eadt xu h\u01b0\u1edbng. \u0110\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u00e1nh gi\u00e1 l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c fanpage \u0111\u1ecbnh k\u1ef3 v\u00e0 th\u1eed nh\u1eefng gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o h\u01a1n trong vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p><p>T\u1eeb g\u00f3c nh\u00ecn c\u1ee7a DPS.MEDIA \u2013 \u0111\u01a1n v\u1ecb \u0111\u1ed3ng h\u00e0nh c\u00f9ng h\u00e0ng tr\u0103m doanh nghi\u1ec7p SMEs t\u1ea1i Vi\u1ec7t Nam \u2013 ch\u00fang t\u00f4i tin r\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng fanpage hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 mang t\u00ednh k\u1ef9 thu\u1eadt m\u00e0 c\u00f2n l\u00e0 h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 chi\u1ec1u s\u00e2u. N\u1ebfu b\u1ea1n \u0111ang xem fanpage l\u00e0 k\u00eanh b\u00e1n h\u00e0ng ch\u00ednh, h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ea7u t\u01b0 \u0111\u00fang c\u00e1ch ngay t\u1eeb b\u00e2y gi\u1edd \u0111\u1ec3 kh\u00f4ng b\u1ecb t\u1ee5t l\u1ea1i sau cu\u1ed9c \u0111ua s\u1ed1 h\u00f3a.<\/p><p>N\u1ebfu b\u1ea1n c\u1ea7n th\u00eam th\u00f4ng tin v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung, qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i, chatbot hay t\u00edch h\u1ee3p AI v\u00e0o fanpage \u2013 h\u00e3y theo d\u00f5i c\u00e1c b\u00e0i vi\u1ebft ti\u1ebfp theo ho\u1eb7c li\u00ean h\u1ec7 v\u1edbi DPS.MEDIA \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n ph\u00f9 h\u1ee3p theo t\u1eebng ng\u00e0nh h\u00e0ng. Ch\u00fang t\u00f4i c\u0169ng r\u1ea5t mong nh\u1eadn \u0111\u01b0\u1ee3c \u00fd ki\u1ebfn c\u1ee7a b\u1ea1n: \u0110\u00e2u l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i khi b\u1eaft \u0111\u1ea7u v\u1edbi fanpage? H\u00e3y chia s\u1ebb t\u1ea1i ph\u1ea7n b\u00ecnh lu\u1eadn v\u00e0 c\u00f9ng c\u1ed9ng \u0111\u1ed3ng SME th\u1ea3o lu\u1eadn s\u00e2u h\u01a1n nh\u00e9! <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp 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According to the latest statistics, more than 70% of customers in Vietnam are looking for [...]<\/p>","protected":false},"author":12,"featured_media":24682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75,1187],"tags":[395,340,160,397,368,266,181,350],"class_list":["post-24681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-marketing","category-xay-dung-thuong-hieu","tag-ban-hang-tren-mang-xa-hoi","tag-chien-luoc-ban-hang","tag-digital-marketing","tag-facebook-marketing","tag-huong-dan-kinh-doanh","tag-kinh-doanh-online","tag-mang-xa-hoi","tag-thuong-mai-dien-tu"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/24681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=24681"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/24681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/24682"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=24681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=24681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=24681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}