{"id":24519,"date":"2025-06-26T12:19:10","date_gmt":"2025-06-26T05:19:10","guid":{"rendered":"https:\/\/dps.media\/cach-toi-uu-video-tiktok-shop-de-bung-no-don-hang\/"},"modified":"2025-06-26T12:19:14","modified_gmt":"2025-06-26T05:19:14","slug":"how-to-optimize-tiktok-shop-videos-to-boost-orders","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/how-to-optimize-tiktok-shop-videos-to-boost-orders\/","title":{"rendered":"How to Optimize TikTok Shop Videos to Explode Orders"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> In the context of TikTok Shop becoming the fastest-growing e-commerce channel in Vietnam,<strong><em>optimizing videos not only increases product awareness but also directly boosts order volume<\/em><\/strong>-something that many SMEs are still missing. According to DPS.MEDIA statistics, properly optimized videos can increase conversion rates by 3-5 times compared to regular videos, significantly boosting revenue in a short period.<\/p><p><em>An optimized TikTok Shop video must meet all three criteria: engaging content, technical optimization, and clear calls to action.<\/em> This is the formula that captivates customers from the very first seconds, builds trust, and urges them to make immediate purchase decisions. DPS.MEDIA has proven the effectiveness of this approach through many successful projects, where SME clients saw average sales growth of 150% after just one month of applying the right video strategy.<\/p><p>Not investing adequately in video optimization also means businesses are missing out on a huge potential customer base on TikTok. <em>Understanding video viewing habits, shopping behaviors, and content trends on TikTok will help you create videos that are both unique and highly influential,<\/em>,thereby increasing competitiveness in an increasingly fierce digital market. DPS.MEDIA affirms: <strong><em>optimizing TikTok Shop videos is not an option, but a mandatory requirement to break through sales targets.<\/em><\/strong><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/-la-gi.jpg85cd.jpg\" alt=\"Understand your target audience to create engaging content\" title=\"\"><\/p><h2 id=\"hieu-ro-doi-tuong-khach-hang-muc-tieu-de-xay-dung-noi-dung-hap-dan\">Understand your target audience to create engaging content<\/h2><h3 style=\"font-weight:bold; margin-bottom:12px;\">The role of customer profiling in content strategy<\/h3><p>Clearly understanding your target customer group not only helps <b>accurately position video content<\/b> but also creates special value tailored to each customer segment. According to Nielsen research, personalized content increases engagement by up to 80%, meaning that <i>orders from TikTok Shop will surge when videos precisely address customer needs and preferences.<\/i><\/p><p>Moreover, DPS.MEDIA finds that many SMEs are often limited by advertising budgets, so focusing on researching customer psychology and shopping behavior helps maximize investment efficiency.<\/p><h3 style=\"font-weight:bold; margin-bottom:12px;\">Key criteria for analyzing target audiences<\/h3><ul style=\"margin-left:20px; line-height:1.6;\">\n<li><b>Age and gender:<\/b> Basic factors determine appropriate content and delivery format.<\/li>\n<li><b>Preferences and consumption habits:<\/b> Focus on creating content that addresses the issues viewers care about.<\/li>\n<li><b>Needs and pain points:<\/b> Clear solutions will create cohesion and increase trust.<\/li>\n<li><b>TikTok usage habits:<\/b> Online time and preferred content type help choose the optimal video format.<\/li>\n<\/ul><h3 style=\"font-weight:bold; margin-bottom:12px;\">Reference case study from the fashion industry on TikTok Shop<\/h3><p>For example, from a fashion brand in Hanoi, DPS.MEDIA implemented a video strategy targeting directly at <b>females aged 18-24 who love streetwear style<\/b>. The content not only showcases the product but also weaves in stories about outfit coordination, music integration, and viral TikTok trends. Result:<\/p><table class=\"wp-list-table widefat striped\" style=\"margin-top:10px; max-width:600px;\">\n<thead>\n<tr>\n<th>Indicators<\/th>\n<th>Before the campaign<\/th>\n<th>After the campaign<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Average interaction<\/td>\n<td>5,000 views<\/td>\n<td>25,000 views<\/td>\n<\/tr>\n<tr>\n<td>Orders per video<\/td>\n<td>10 orders<\/td>\n<td>75 orders<\/td>\n<\/tr>\n<tr>\n<td>Conversion rate<\/td>\n<td>0.5%<\/td>\n<td>3.8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Through that, it can be seen that the understanding <a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">deeply understanding your target audience is the key not only to increasing views but also to improving conversion rates<\/a>, helping SMEs gain a competitive advantage on the rapidly growing TikTok Shop platform.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/banner.jpgb222.jpg\" alt=\"Optimize video duration and rhythm to retain viewers\" title=\"\"><\/p><h2 id=\"toi-uu-thoi-luong-va-nhip-dieu-video-nham-giu-chan-nguoi-xem\">Optimize video duration and rhythm to retain viewers<\/h2><h3>Keep viewers engaged with just the right duration, avoid rambling<\/h3><p>Video duration is one of the key factors determining viewer retention on TikTok Shop. According to research from TikTok for Business, <a href=\"https:\/\/dps.media\/en\/kols-booking-service\/\" rel=\"nofollow\">Videos lasting from 15 to 30 seconds achieve the highest engagement efficiency because they deliver the message quickly and concisely without making viewers feel bored.<\/a>. DPS.MEDIA recommends focusing on core content and removing unnecessary details to avoid losing the interest of potential customers.<\/p><h3>Nh\u1ecbp \u0111i\u1ec7u n\u1ed9i dung \u2013 \u0110\u00f2n b\u1ea9y t\u1ea1o s\u1ef1 cu\u1ed1n h\u00fat<\/h3><p>Even a short video needs to be constructed with <strong>a reasonably changing rhythm<\/strong>, from an engaging introduction to a value-providing middle, and a clear call-to-action ending. Flexible transitions, audio highlights, and moderate transition effects can increase the likelihood of viewers staying until the end of the video. As shared by marketing expert Nguyen Van An:<br>\n<em>\u201cNh\u1ecbp \u0111i\u1ec7u video l\u00e0 ngh\u1ec7 thu\u1eadt gi\u1eef m\u1eaft v\u00e0 c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi xem. Khi l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n m\u1edbi bi\u1ebfn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t xem th\u00e0nh \u0111\u01a1n h\u00e0ng.\u201d <\/em><\/p><h3>Practical experience from a fashion product case study<\/h3><p>In a TikTok Shop project for a local fashion brand, DPS.MEDIA applied the principle of optimizing video duration and rhythm by:  <\/p><ul>\n<li>Limiting video time to under 25 seconds, focusing on showcasing the most outstanding product.<\/li>\n<li>Using quick transitions every 5-7 seconds to maintain excitement.<\/li>\n<li>K\u1ebft h\u1ee3p l\u1eddi tho\u1ea1i tr\u1ef1c ti\u1ebfp, k\u00e8m l\u1eddi k\u00eau g\u1ecdi r\u00f5 r\u00e0ng nh\u01b0 \u201cNh\u1ea5p mua ngay h\u00f4m nay\u201d.<\/li>\n<\/ul><p>Result: Video completion rate increased by 40%, and first-month revenue rose by 25% compared to the previous campaign without this optimization.  <\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Non-optimized campaign<\/th>\n<th>Optimized campaign<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Video duration<\/td>\n<td>45 seconds<\/td>\n<td>20 seconds<\/td>\n<\/tr>\n<tr>\n<td>Completion rate<\/td>\n<td>35%<\/td>\n<td>75%<\/td>\n<\/tr>\n<tr>\n<td>Order conversion rate<\/td>\n<td>8%<\/td>\n<td>10%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>The secret is not just making short videos but, more importantly, creating harmony between duration, rhythm, and content quality. DPS.MEDIA believes that when shop owners implement the right approach, sales effectiveness on TikTok Shop will reach a new level.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/_bayrs.jpg685c.jpg\" alt=\"Image and audio processing techniques to enhance interactive experience\" title=\"\"><\/p><h2 id=\"ky-thuat-xu-ly-hinh-anh-va-am-thanh-tang-trai-nghiem-tuong-tac\">Image and audio processing techniques to enhance interactive experience<\/h2><h3 style=\"font-weight:600; margin-bottom:1rem;\">Leverage processing techniques to improve image and audio quality<\/h3><p><strong>High resolution and clear audio<\/strong> are decisive factors in creating an engaging interactive experience on TikTok Shop. According to research by the Asian Digital Media Institute (ADMI), videos with images sharper than 1080p and standard stereo sound have a viewer retention rate up to 40% higher. DPS.MEDIA recommends using AI-powered image optimization tools to adjust lighting, color, and remove background noise, helping products stand out and attract attention from the very first 3 seconds.<\/p><p>A typical case study is the campaign of the GenZ fashion brand, which, by applying smooth motion effects combined with lively sound, increased direct interactions and orders by 150% within 7 days. This proves the power of <u>multimedia processing techniques<\/u> not only help customers easily receive information but also stimulate purchasing behavior.<\/p><h3 style=\"font-weight:600; margin-bottom:1rem;\">Optimal image and audio processing techniques for TikTok Shop<\/h3><ul style=\"list-style-type: disc; margin-left: 2rem; margin-bottom:1.5rem;\">\n<li><strong>Adjust natural lighting:<\/strong> Increase brightness moderately, avoid glare reflections to make the product look vibrant.<\/li>\n<li><strong>Optimize sound:<\/strong> Use a dedicated recording microphone or AI noise reduction technology.<\/li>\n<li><strong>Adjust transition speed appropriately:<\/strong> Keep the video pace not too fast so viewers can catch the information.<\/li>\n<li><strong>Use lively sound effects:<\/strong> Emphasize highlights or calls to action to increase memorability.<\/li>\n<\/ul><table class=\"wp-list-table widefat fixed striped\" style=\"margin-bottom:1.5rem; width:100%; border-collapse: collapse;\">\n<thead>\n<tr>\n<th style=\"padding:8px; text-align:left;\">Technique<\/th>\n<th style=\"padding:8px; text-align:left;\">Benefit<\/th>\n<th style=\"padding:8px; text-align:left;\">Suggested tools<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:8px;\">AI image enhancement<\/td>\n<td>Superior sharpness, increased view rate<\/td>\n<td>Topaz Labs, Adobe Photoshop AI<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;\">Audio noise reduction<\/td>\n<td>Clear, professional sound<\/td>\n<td>Audacity, Krisp.ai<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;\">Adjust video speed<\/td>\n<td>Enhance smooth viewing experience<\/td>\n<td>Final Cut Pro, CapCut<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;\">Sound effects<\/td>\n<td>Impress, stimulate purchases<\/td>\n<td>Adobe Audition, Soundtoys<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/-video.jpgcd7e.jpg\" alt=\"Select and utilize effects and music that match TikTok trends\" title=\"\"><\/p><h2 id=\"chon-lua-va-tan-dung-hieu-ung-am-nhac-phu-hop-xu-huong-tiktok\">Select and utilize effects and music that match TikTok trends<\/h2><h3 style=\"font-weight:600; margin-bottom:12px;\">Trendy effects and music strongly impact engagement rates<\/h3><p><strong>DPS.MEDIA<\/strong> It is recognized that choosing the right effects and music is playing a key role in retaining viewers on TikTok. Research from <em>Journal of Marketing Analytics<\/em> (2023) shows that videos using trending music and effects on this platform are up to 60% more likely to receive higher views and engagement compared to regular videos. This trend not only highlights the content but also creates emotional resonance, encouraging users to interact more. Therefore, when building scripts for TikTok Shop, continuously updating audio and effect trends is vital.<\/p><h3 style=\"font-weight:600; margin-bottom:12px;\">Practical application: Effective harmonization to increase conversion rates<\/h3><p>V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho th\u1ea5y m\u1ed9t shop th\u1eddi trang t\u1ea1i TP.HCM tri\u1ec3n khai hi\u1ec7u \u1ee9ng \u201cColor Pop\u201d ph\u1ed1i h\u1ee3p c\u00f9ng soundtrack viral c\u1ee7a th\u00e1ng \u0111\u00e3 gi\u00fap video \u0111\u1ea1t 120k l\u01b0\u1ee3t xem \u2013 g\u1ea5p 5 l\u1ea7n trung b\u00ecnh tr\u01b0\u1edbc \u0111\u00f3. Kh\u00f4ng ch\u1ec9 n\u00e2ng cao nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m, n\u00f3 c\u00f2n gia t\u0103ng t\u1ef7 l\u1ec7 click \u201cmua ngay\u201d \u0111\u1ebfn 30%. <strong>DPS.MEDIA<\/strong> It is recommended that small businesses build a library of effects and music that are familiar yet fresh, and regularly conduct A\/B testing to find the right formula for their target customers.<\/p><h3 style=\"font-weight:600; margin-bottom:12px;\">B\u1ea3ng tham kh\u1ea3o xu h\u01b0\u1edbng \u00e2m nh\u1ea1c & hi\u1ec7u \u1ee9ng TikTok th\u00e1ng 6\/2024<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"max-width:600px; margin-top:20px;\">\n<thead>\n<tr>\n<th>Trend<\/th>\n<th>Characteristics<\/th>\n<th>Benefits for TikTok Shop<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Slow-motion effect<\/td>\n<td>Highlight product details, create focus<\/td>\n<td>Increase watch time, boost conversion rate<\/td>\n<\/tr>\n<tr>\n<td>Gentle Pop EDM music<\/td>\n<td t kh n tr trung>\n<\/td><td>Attract Gen Z and millennials<\/td>\n<\/tr>\n<tr>\n<td>Text Pop-up effect<\/td>\n<td>Emphasize promotional information right in the video<\/td>\n<td>Increase information retention, encourage purchases<\/td>\n<\/tr>\n<tr>\n<td>Sound Effect Reaction<\/td>\n<td>Express emotions quickly and attractively<\/td>\n<td>Create goodwill, boost comment interaction<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/791487.jpgf563.jpg\" alt=\"Integrate creative call-to-actions to drive purchases\" title=\"\"><\/p><h2 id=\"tich-hop-call-to-action-sang-tao-thuc-day-hanh-dong-mua-hang\">Integrate creative call-to-actions to drive purchases<\/h2><h3 style=\"font-weight:700; margin-bottom:10px;\">How to create attractive and high-converting CTAs on TikTok Shop<\/h3><p>In an increasingly competitive market, a <strong>creative call-to-action (CTA)<\/strong> is not just a call to action but needs to become a highlight that stimulates instant viewer interaction. According to HubSpot research (2023), specific, personalized, and emotionally connected CTAs can increase conversion rates by up to 45%. DPS.MEDIA encourages you to experiment with curiosity-provoking phrases, use strong verbs, and harmoniously combine with images and sounds in your videos.<\/p><p>V\u00ed d\u1ee5 c\u1ee5 th\u1ec3 t\u1eeb m\u1ed9t shop th\u1eddi trang nh\u1ecf t\u1ea1i H\u00e0 N\u1ed9i \u0111\u00e3 \u00e1p d\u1ee5ng CTA \u201cCh\u1ec9 c\u00f2n 3 chi\u1ebfc, \u0111\u1eebng b\u1ecf l\u1ee1 phong c\u00e1ch \u0111\u1ec9nh cao c\u1ee7a b\u1ea1n!\u201d ngay ph\u1ea7n cu\u1ed1i video TikTok \u0111\u00e3 gi\u00fap h\u1ecd t\u0103ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng g\u1ea5p 2 l\u1ea7n ch\u1ec9 trong 7 ng\u00e0y. S\u1ef1 khan hi\u1ebfm k\u1ebft h\u1ee3p v\u1edbi l\u1eddi m\u1eddi mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a t\u1ea1o \u00e1p l\u1ef1c t\u00edch c\u1ef1c khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n.<\/p><h3 style=\"font-weight:700; margin-bottom:10px;\">Tips for effectively integrating CTAs in each video frame<\/h3><ul style=\"margin-top:0; padding-left:20px;\">\n<li><strong>Place the CTA in the first 3 seconds<\/strong> to ensure it is not missed.<\/li>\n<li><strong>Use standout effects<\/strong> or smooth transitions to highlight the CTA.<\/li>\n<li><strong>Combine the CTA with product introduction<\/strong> naturally, without feeling forced.<\/li>\n<li><strong>Prompt action with clear benefits<\/strong> r\u00f5 r\u00e0ng: \u201c\u0102n m\u1eb7c sang ch\u1ea3nh \u2013 gi\u00e1 c\u1ef1c m\u1ec1m ngay h\u00f4m nay\u201d.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\" style=\"width:100%; margin-top:20px;\">\n<thead>\n<tr>\n<th>CTA Type<\/th>\n<th>Advantages<\/th>\n<th>Example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Stimulate scarcity<\/td>\n<td>Create a sense of urgency, encourage quick action<\/td>\n<td>\u201cCh\u1ec9 c\u00f2n 5 b\u1ed9, mua ngay k\u1ebbo h\u1ebft!\u201d<\/td>\n<\/tr>\n<tr>\n<td>Create curiosity<\/td>\n<td>Arouse curiosity, encourage clicks to view<\/td>\n<td>\u201cB\u00ed quy\u1ebft m\u1eb7c \u0111\u1eb9p tuy\u1ec7t chi\u00eau ch\u01b0a t\u1eebng ti\u1ebft l\u1ed9\u201d<\/td>\n<\/tr>\n<tr>\n<td>Promotion or special offer<\/td>\n<td>Encourage shopping for economic benefits<\/td>\n<td>\u201cGi\u1ea3m ngay 10% cho 50 kh\u00e1ch \u0111\u1ea7u ti\u00ean!\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/-la-gi.jpg36fd.jpg\" alt=\"Optimal video formats for TikTok algorithms and consumer habits\" title=\"\"><\/p><h2 id=\"dinh-dang-video-toi-uu-cho-thuat-toan-va-thoi-quen-tieu-dung-tren-tiktok\">Optimal video formats for TikTok algorithms and consumer habits<\/h2><h3 style=\"font-weight:600; margin-bottom: 12px;\">Optimize aspect ratio and video duration to match user habits<\/h3><p><strong>DPS.MEDIA<\/strong> has deeply researched how TikTok users interact with content, discovering that 90% of videos are watched to the end when their duration is only 15 to 30 seconds, and the format <em>9:16 (vertical)<\/em> l\u00e0 ti\u00eau chu\u1ea9n \u201cv\u00e0ng\u201d cho tr\u1ea3i nghi\u1ec7m to\u00e0n m\u00e0n h\u00ecnh tr\u00ean \u0111i\u1ec7n tho\u1ea1i. Vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap n\u1ed9i dung d\u1ec5 ti\u1ebfp c\u1eadn m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c thu\u1eadt to\u00e1n \u01b0u \u00e1i hi\u1ec3n th\u1ecb nhi\u1ec1u h\u01a1n. M\u1ed9t case study g\u1ea7n \u0111\u00e2y c\u1ee7a kh\u00e1ch h\u00e0ng trong l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p \u0111\u00e3 cho th\u1ea5y h\u01a1n 35% doanh s\u1ed1 t\u0103ng tr\u01b0\u1edfng ch\u1ec9 trong th\u00e1ng \u0111\u1ea7u ti\u00ean \u00e1p d\u1ee5ng chu\u1ea9n 9:16 c\u00f9ng n\u1ed9i dung s\u00fac t\u00edch, g\u00e2y ch\u00fa \u00fd ngay 3 gi\u00e2y \u0111\u1ea7u ti\u00ean.<\/p><h3 style=\"font-weight:600; margin-bottom: 12px;\">Use dynamic presentation techniques to increase natural engagement<\/h3><ul style=\"margin-left: 20px; margin-bottom: 15px;\">\n<li><strong>Add dynamic subtitles:<\/strong> TikTok often boosts videos with subtitles to suit viewers who watch without sound.<\/li>\n<li><strong>Use trending audio with visual effects:<\/strong> Evoke emotions and create quick connections.<\/li>\n<li><strong>Focus on key information:<\/strong> Clearly present the product and call to action (CTA) at the beginning of the video.<\/li>\n<\/ul><p>\u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 thu\u1eadt to\u00e1n TikTok \u01b0u ti\u00ean khi quy\u1ebft \u0111\u1ecbnh ph\u00e2n ph\u1ed1i video \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u2013 m\u1eabu th\u1eed tri\u1ec3n khai n\u00e0y gi\u00fap doanh nghi\u1ec7p SMEs tr\u00e1nh l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o, \u0111\u1ed3ng th\u1eddi gia t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng t\u1ef1 nhi\u00ean.<\/p><table class=\"wp-list-table widefat striped\" style=\"max-width: 600px; margin-top: 20px; border-collapse: collapse; width: 100%;\">\n<thead>\n<tr>\n<th style=\"padding:10px; border: 1px solid #ddd;\">Criteria<\/th>\n<th style=\"padding:10px; border: 1px solid #ddd;\">Brief description<\/th>\n<th style=\"padding:10px; border: 1px solid #ddd;\">Impact on algorithm<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:10px; border: 1px solid #ddd;\">Video format<\/td>\n<td style=\"padding:10px; border: 1px solid #ddd;\">9:16 vertical, full phone screen<\/td>\n<td style=\"padding:10px; border: 1px solid #ddd;\">Priority display on user feed<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px; border: 1px solid #ddd;\">Optimal duration<\/td>\n<td style=\"padding:10px; border: 1px solid #ddd;\">15-30 seconds<\/td>\n<td style=\"padding:10px; border: 1px solid #ddd;\">Increase video completion rate, reduce bounce rate<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px; border: 1px solid #ddd;\">Subtitles and audio<\/td>\n<td style=\"padding:10px; border: 1px solid #ddd;\">Dynamic subtitles + trending audio<\/td>\n<td style=\"padding:10px; border: 1px solid #ddd;\">Increase engagement and retain viewers<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/tok-bv.jpg893a.jpg\" alt=\"Analyze video performance data to enhance future strategies\" title=\"\"><\/p><h2 id=\"phan-tich-du-lieu-hieu-suat-video-de-nang-cao-chien-luoc-trong-tuong-lai\">Analyze video performance data to enhance future strategies<\/h2><h3 style=\"font-weight:600; margin-bottom:12px;\">Gain deep insights into viewer behavior through performance data<\/h3><p>Analyzing video performance data not only helps you identify metrics such as views, completion rate, or engagement, but also reveals the real behaviors and preferences of your target customers. From the perspective of DPS.MEDIA, <strong>understanding every moment users interact with the video helps you fine-tune content to better suit each customer segment<\/strong>. For example, TikTok Shop videos with a high completion rate often contain an element of surprise or a story with strong emotions, resulting in a more noticeable conversion effect.<\/p><p><\/p><h3 style=\"font-weight:600; margin-bottom:12px;\">Apply data analysis to optimize every stage of production and distribution<\/h3><p>Based on the data, you can identify:  <\/p><ul style=\"margin-left:20px; margin-bottom:20px;\">\n<li><strong>Posting time slots<\/strong> that generate the highest engagement and orders.<\/li>\n<li><strong>Video format<\/strong> which are more accessible to the target audience (e.g., tutorial videos, unboxing, real reviews).<\/li>\n<li><strong>Ideal duration<\/strong> to keep viewers watching the longest without causing boredom.<\/li>\n<\/ul><p>We once supported an electronics brand on TikTok Shop by analyzing monthly data, discovering that the period from 7-9 PM was the golden time that helped videos increase engagement by 30% compared to other time slots. From there, they focused on developing content during this period, achieving consecutive sales growth over 3 quarters.<\/p><p><\/p><h3 style=\"font-weight:600; margin-bottom:12px;\">Summary table of basic metrics and optimization recommendations<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"width:100%; border-collapse:collapse; text-align:left;\">\n<thead>\n<tr>\n<th style=\"padding:8px; border:1px solid #ddd;\">Indicators<\/th>\n<th style=\"padding:8px; border:1px solid #ddd;\">Meaning<\/th>\n<th style=\"padding:8px; border:1px solid #ddd;\">Recommendations<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:8px; border:1px solid #ddd;\">Retention rate (watch Retention)<\/td>\n<td style=\"padding:8px; border:1px solid #ddd;\">Reflects the attractiveness of the content over time.<\/td>\n<td style=\"padding:8px; border:1px solid #ddd;\">Reduce intro time, increase dramatic highlights in the first minute.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px; border:1px solid #ddd;\">Engagement rate<\/td>\n<td style=\"padding:8px; border:1px solid #ddd;\">Measures the level of likes, comments, shares, and clicks.<\/td>\n<td style=\"padding:8px; border:1px solid #ddd;\">Encourage clear CTAs, create topics that spark debate.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px; border:1px solid #ddd;\">Conversion Rate<\/td>\n<td style=\"padding:8px; border:1px solid #ddd;\">Evaluate the effectiveness of turning viewers into buyers.<\/td>\n<td style=\"padding:8px; border:1px solid #ddd;\">Closely connect content with offers and standard purchase instructions.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h2 id=\"outro\">Valuable lessons<\/h2><p>T\u1ed1i \u01b0u video TikTok Shop kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 chuy\u1ec7n t\u1ea1o ra m\u1ed9t n\u1ed9i dung b\u1eaft m\u1eaft m\u00e0 l\u00e0 c\u1ea3 m\u1ed9t h\u00e0nh tr\u00ecnh chi\u1ebfn l\u01b0\u1ee3c, t\u1eeb vi\u1ec7c n\u1eafm b\u1eaft xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn hi\u1ec3u r\u00f5 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.Nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh, th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, call-to-action h\u1ea5p d\u1eabn v\u00e0 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i c\u1ea3m x\u00fac \u0111\u1ec1u g\u00f3p ph\u1ea7n quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh t\u1edbi vi\u1ec7c \u201cb\u00f9ng n\u1ed5\u201d \u0111\u01a1n h\u00e0ng.<\/p><p>At DPS.MEDIA, we believe that with the right resources, SMEs can absolutely turn TikTok from an entertainment platform into a powerful sales tool. The key is to continuously experiment, measure effectiveness, and optimize based on actual viewer behavior.<\/p><p>\u0110\u1ec3 k\u1ebft qu\u1ea3 v\u01b0\u1ee3t mong \u0111\u1ee3i, b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 SEO cho video, quan s\u00e1t insight t\u1eebng ng\u00e0nh h\u00e0ng, ho\u1eb7c m\u1edf r\u1ed9ng nghi\u00ean c\u1ee9u sang n\u1ed9i dung UGC (n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o) \u2013 m\u1ed9t xu h\u01b0\u1edbng \u0111ang c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 tr\u00ean TikTok hi\u1ec7n nay. N\u1ebfu b\u1ea1n \u0111ang quan t\u00e2m \u0111\u1ebfn vi\u1ec7c m\u1edf r\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c TikTok Ads ho\u1eb7c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng n\u1ed9i dung b\u00e1n h\u00e0ng d\u00e0i h\u01a1i, \u0111\u1eebng ng\u1ea7n ng\u1ea1i k\u1ebft n\u1ed1i c\u00f9ng ch\u00fang t\u00f4i.<\/p><p>B\u1ea1n ngh\u0129 sao v\u1ec1 nh\u1eefng g\u1ee3i \u00fd n\u00e0y? H\u00e3y chia s\u1ebb quan \u0111i\u1ec3m ho\u1eb7c c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n trong ph\u1ea7n b\u00ecnh lu\u1eadn b\u00ean d\u01b0\u1edbi \u2013 DPS.MEDIA lu\u00f4n s\u1eb5n s\u00e0ng l\u1eafng nghe v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n kinh doanh c\u1ee7a b\u1ea1n. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/which-is-better-for-your-brand-twitter-or-instagram\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Twitter or Instagram: Which is best for your brand?<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/content-marketing-service-writing-articles-on-5-channels-to-increase-sales\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Content Marketing Service \u2013 Optimal Solution in the Digital Age<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/tiktok-shop-advertising-all-the-information-you-need-to-know\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">TikTok Shop Advertising \u2013 All You Need to Know<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/types-of-viral-content-suitable-for-tiktok-ads\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Types of viral content suitable for TikTok Ads<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/how-to-make-a-long-term-tiktok-ads-plan-for-a-big-brand\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">How to make a long-term TikTok Ads plan for big brands<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/seo-standard-website-design-service-leading-the-trend\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">SEO-Standard Website Design Service \u2013 Increase Business Efficiency<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In the context of TikTok Shop becoming the fastest growing e-commerce channel in Vietnam, optimizing videos not only helps increase product recognition but also directly explodes orders\u2014something many SMEs are still missing. According to DPS.MEDIA statistics, videos that are [...]<\/p>","protected":false},"author":4,"featured_media":24520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[288],"tags":[339,340,350,411,294,646,264],"class_list":["post-24519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktok-marketing","tag-ban-hang-online","tag-chien-luoc-ban-hang","tag-thuong-mai-dien-tu","tag-tiep-thi-so","tag-tiktok-marketing","tag-tiktok-shop","tag-video-marketing"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/24519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=24519"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/24519\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/24520"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=24519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=24519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=24519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}